Headlines and Hooks with AI

Marketing Execution with Mark Donnigan · Mar 21, 2026 · 16m

The best content in the world is worthless if nobody stops to read it. Headlines are engineered systems with five precise components: a number, an audience, a noun, a reason, and what we call "twisting the knife" — stacking additional outcomes that make clicking irresistible. On this episode of the Marketing Execution Podcast, I break down the exact hook frameworks that drive massive engagement, from "How Things That Don't Go Together, Do" to "I Did The Hard Work So You Don't Have To." These are repeatable structures you can deploy in your GTM messaging today.

After 20 years scaling tech…