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Studies link audio audiences with higher AI engagement · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech Daily Podcast - Powered by Artificial Intelligence.
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  I'm Marguerite Clark.
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  In today's episode, we'll explore the intriguing link between audio audiences and
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  higher engagement with artificial intelligence.
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  Let's dive in.
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  Research by Oxford Road and Cumulus Media's Westwood One Audio Active Group reveals that
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  heavy AM/FM radio and podcast listeners are more aware and interested in artificial
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  intelligence, using it for both personal and professional purposes.
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  With 50% of Americans engaging with artificial intelligence weekly, audio could be a powerful
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  channel for artificial intelligence companies to connect with potential customers.
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  The study highlights a substantial opportunity for artificial intelligence companies to
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  clarify the workplace value of artificial intelligence, as most Americans currently use
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  it primarily for personal reasons.
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  Podcast audiences, in particular, are open to various artificial intelligence applications,
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  making them a prime target for engagement.
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  Sports radio and podcasts are identified as particularly valuable environments due to their
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  listeners' heightened interest in artificial intelligence.
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  However, the research stops short of proving that audio consumption directly drives
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  artificial intelligence adoption.
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  Marketers are advised to present artificial intelligence as a collaborative tool rather
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  than a controlling entity, adapting messages by generation to maximize impact.
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  The full analysis is based on several comprehensive studies and is available online
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  for those interested in the detailed findings.
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  That's all for today's episode.
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  For more details on these stories and other insights, visit our website at redtech.pro.
• 1:48
  Thanks for listening to the RedTech Daily Podcast - Powered by Artificial Intelligence.
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  We'll catch you next time.