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Does ChatGPT Recommend the Same Brands to Everyone? [NEW RESEARCH]
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Does ChatGPT recommend the same brands to everyone?
In this episode of Found in AI, Cassie Clark talks with Joao from Friction AI about new research examining how personalization changes the brands recommended by ChatGPT, Gemini, Claude, and Perplexity.
The study compared responses collected through APIs, anonymous AI accounts, and accounts that had been primed with specific user personas over two weeks. The results show that personalization does influence brand…
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