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Episode 58 - Why Sales Objections Are Usually Your Fault (And How to Fix Them)
In this episode, David and Josh break down one of the biggest challenges in sales: objections—and why most of them are actually self-created. The conversation explores how unclear expectations, avoided budget conversations, and weak qualification lead to stalled deals and frustrated buyers.
Rather than teaching scripts or tactics, this episode focuses on how salespeople think, communicate, and qualify throughout the sales process. Listeners will learn how to create better dialogue, ask smarter questions, and avoid answering questions that were never asked.
If you want fewer objections…
The skinny
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