Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - April 3rd, 2024

Transcript

MC Fireside Chats - April 3rd, 2024 · MC Fireside Chats, an Outdoor Hospitality Podcast

0:09
This
0:09
is
0:10
MC
0:10
Fireside
0:11
Chats,
0:12
a
0:12
weekly
0:12
show
0:13
featuring
0:13
conversations
0:14
with
0:14
thought
0:14
leaders,
0:15
entrepreneurs,
0:16
and
0:16
outdoor
0:16
hospitality
0:17
experts
0:18
who
0:18
share
0:18
their
0:19
insights
0:19
to
0:19
help
0:19
your
0:20
business
0:20
succeed.
0:21
Hosted
0:21
by
0:21
Brian
0:22
Searl,
0:23
the
0:23
founder
0:23
and
0:23
CEO
0:24
of
0:24
Insider
0:24
Perks,
0:25
empowered
0:25
by
0:25
insights
0:26
from
0:26
Modern
0:27
Campground,
0:27
the
0:28
most
0:28
innovative
0:28
news
0:29
source
0:29
in
0:29
the
0:29
industry.
0:58
Brian Searl: Welcome
0:58
Brian Searl: everybody
0:59
Brian Searl: to
0:59
Brian Searl: another
0:59
Brian Searl: episode
0:59
Brian Searl: of
0:59
Brian Searl: MC
1:00
Brian Searl: Fireside
1:00
Brian Searl: Chats.
1:00
Brian Searl: I
1:00
Brian Searl: don't
1:01
Brian Searl: know.
1:01
Brian Searl: Could
1:01
Brian Searl: you
1:01
Brian Searl: guys
1:01
Brian Searl: actually
1:02
Brian Searl: see
1:02
Brian Searl: that
1:02
Brian Searl: intro?
1:02
Brian Searl: Cause
1:03
Brian Searl: I
1:03
Brian Searl: couldn't
1:03
Brian Searl: see
1:03
Brian Searl: it
1:03
Brian Searl: on
1:03
Brian Searl: my
1:03
Brian Searl: side.
1:04
Brian Searl: So
1:04
Brian Searl: hopefully
1:04
Brian Searl: that
1:05
Brian Searl: played.
1:06
Brian Searl: And
1:06
Brian Searl: if
1:06
Brian Searl: not,
1:06
Brian Searl: they
1:06
Brian Searl: were
1:06
Brian Searl: just
1:07
Brian Searl: looking
1:07
Brian Searl: at
1:07
Brian Searl: this
1:07
Brian Searl: super
1:07
Brian Searl: cool
1:07
Brian Searl: wood
1:08
Brian Searl: background,
1:08
Brian Searl: but
1:08
Brian Searl: I'm
1:08
Brian Searl: on
1:08
Brian Searl: my
1:09
Brian Searl: like
1:09
Brian Searl: tiny
1:09
Brian Searl: little
1:09
Brian Searl: laptop
1:10
Brian Searl: in
1:10
Brian Searl: my
1:10
Brian Searl: house
1:11
Brian Searl: that
1:11
Brian Searl: I'm
1:11
Brian Searl: moving
1:11
Brian Searl: to.
1:12
Brian Searl: And
1:12
Brian Searl: this
1:12
Brian Searl: is
1:12
Brian Searl: the
1:12
Brian Searl: only
1:12
Brian Searl: chair
1:13
Brian Searl: in
1:13
Brian Searl: my
1:13
Brian Searl: ugly
1:13
Brian Searl: flowery
1:14
Brian Searl: background
1:14
Brian Searl: that
1:14
Brian Searl: Scott
1:15
Brian Searl: says
1:15
Brian Searl: adds
1:15
Brian Searl: to
1:15
Brian Searl: my
1:15
Brian Searl: personality.
1:17
Brian Searl: Which
1:17
Brian Searl: I
1:17
Brian Searl: feel
1:17
Brian Searl: like
1:17
Brian Searl: maybe
1:18
Brian Searl: that
1:18
Brian Searl: I
1:18
Brian Searl: should
1:19
Brian Searl: keep,
1:19
Brian Searl: Scott,
1:20
Brian Searl: or?
1:20
Scott Bahr: Absolutely.
1:21
Scott Bahr: Absolutely.
1:22
Scott Bahr: See,
1:23
Scott Bahr: mine
1:23
Scott Bahr: is
1:23
Scott Bahr: books,
1:24
Scott Bahr: which,
1:24
Scott Bahr: is
1:24
Scott Bahr: like
1:24
Scott Bahr: dry,
1:25
Scott Bahr: dull,
1:25
Scott Bahr: that
1:26
Scott Bahr: kind
1:26
Scott Bahr: of
1:26
Scott Bahr: thing,
1:26
Brian Searl: But
1:26
Brian Searl: it
1:26
Brian Searl: makes
1:27
Brian Searl: you
1:27
Brian Searl: look
1:28
Brian Searl: educated.
1:29
Brian Searl: Are
1:29
Brian Searl: you
1:29
Brian Searl: actually
1:30
Brian Searl: educated,
1:30
Brian Searl: or?
1:30
Brian Searl: Mike,
1:31
Brian Searl: what
1:31
Brian Searl: are
1:32
Brian Searl: you
1:32
Brian Searl: doing?
1:33
Brian Searl: Were
1:33
Brian Searl: you
1:33
Brian Searl: blinking
1:33
Brian Searl: in
1:33
Brian Searl: and
1:33
Brian Searl: out
1:34
Brian Searl: for,
1:34
Brian Searl: Mike?
1:35
Mike Harrison: No,
1:35
Mike Harrison: I
1:35
Mike Harrison: was
1:35
Mike Harrison: going
1:35
Mike Harrison: to
1:36
Mike Harrison: turn
1:36
Mike Harrison: off
1:36
Mike Harrison: my
1:36
Mike Harrison: virtual
1:37
Mike Harrison: background
1:37
Mike Harrison: so
1:37
Mike Harrison: you
1:37
Mike Harrison: could
1:38
Mike Harrison: see
1:38
Mike Harrison: I'm
1:38
Mike Harrison: at
1:38
Mike Harrison: the
1:38
Mike Harrison: Link
1:39
Mike Harrison: Casino
1:39
Mike Harrison: in
1:39
Mike Harrison: a
1:39
Mike Harrison: meeting
1:40
Mike Harrison: room
1:40
Mike Harrison: booth,
1:41
Mike Harrison: if
1:42
Mike Harrison: my
1:42
Mike Harrison: background's
1:42
Mike Harrison: boring.
1:43
Brian Searl: What
1:43
Brian Searl: are
1:43
Brian Searl: you
1:43
Brian Searl: doing
1:43
Brian Searl: at
1:43
Brian Searl: the
1:44
Brian Searl: casino,
1:44
Brian Searl: though?
1:45
Mike Harrison: Storage
1:46
Mike Harrison: conference.
1:46
Brian Searl: That's
1:47
Brian Searl: fun.
1:47
Brian Searl: Did
1:47
Brian Searl: you
1:47
Brian Searl: win
1:47
Brian Searl: any
1:48
Brian Searl: money?
1:49
Mike Harrison: There
1:49
Mike Harrison: you
1:49
Mike Harrison: go.
1:49
Mike Harrison: There's
1:49
Mike Harrison: my
1:49
Mike Harrison: background.
1:52
Brian Searl: Very
1:52
Brian Searl: strange.
1:53
Brian Searl: What
1:53
Brian Searl: is
1:54
Brian Searl: that?
1:55
Mike Harrison: Couple
1:56
Mike Harrison: of
1:56
Mike Harrison: overhead
1:56
Mike Harrison: lights
1:56
Mike Harrison: behind
1:57
Mike Harrison: me.
1:57
Brian Searl: Two
1:58
Brian Searl: flying
1:58
Brian Searl: saucers.
1:58
Brian Searl: It
1:58
Brian Searl: looks
1:58
Brian Searl: like
1:58
Brian Searl: glowing
1:58
Brian Searl: Mickey
1:59
Brian Searl: Mouse
1:59
Brian Searl: ears.
2:00
Brian Searl: Oh,
2:00
Brian Searl: it
2:01
Brian Searl: does.
2:01
Brian Searl: That's
2:01
Brian Searl: actually
2:02
Brian Searl: a
2:02
Brian Searl: good
2:02
Brian Searl: idea.
2:02
Brian Searl: Yeah.
2:03
Brian Searl: We
2:03
Brian Searl: were
2:03
Brian Searl: looking
2:03
Brian Searl: for
2:04
Brian Searl: stuff
2:04
Brian Searl: to
2:04
Brian Searl: talk
2:04
Brian Searl: about
2:04
Brian Searl: during
2:04
Brian Searl: the
2:04
Brian Searl: shows.
2:05
Mike Harrison: It's
2:05
Mike Harrison: a
2:05
Mike Harrison: small
2:06
Mike Harrison: world
2:06
Mike Harrison: after
2:06
Mike Harrison: all.
2:07
Brian Searl: So
2:08
Brian Searl: anyway,
2:08
Brian Searl: so
2:09
Brian Searl: welcome
2:10
Brian Searl: everybody
2:10
Brian Searl: to
2:10
Brian Searl: another
2:10
Brian Searl: show
2:10
Brian Searl: here
2:11
Brian Searl: week
2:11
Brian Searl: one.
2:11
Brian Searl: And
2:12
Brian Searl: just
2:12
Brian Searl: influx
2:12
Brian Searl: a
2:12
Brian Searl: little
2:12
Brian Searl: bit
2:13
Brian Searl: here,
2:13
Brian Searl: moving
2:13
Brian Searl: and
2:13
Brian Searl: stuff
2:13
Brian Searl: like
2:14
Brian Searl: that.
2:14
Brian Searl: But
2:14
Brian Searl: I
2:14
Brian Searl: think
2:14
Brian Searl: we
2:14
Brian Searl: have
2:15
Brian Searl: a
2:15
Brian Searl: great
2:15
Brian Searl: conversation.
2:15
Brian Searl: We're
2:15
Brian Searl: gonna
2:15
Brian Searl: talk
2:15
Brian Searl: to
2:16
Brian Searl: Scott
2:16
Brian Searl: a
2:16
Brian Searl: little
2:16
Brian Searl: bit
2:16
Brian Searl: about
2:16
Brian Searl: some
2:16
Brian Searl: data
2:17
Brian Searl: he's
2:17
Brian Searl: seeing.
2:18
Brian Searl: The
2:18
Brian Searl: report
2:18
Brian Searl: that
2:18
Brian Searl: we
2:19
Brian Searl: released,
2:19
Brian Searl: which
2:19
Brian Searl: is
2:19
Brian Searl: about,
2:20
Brian Searl: what
2:20
Brian Searl: was
2:20
Brian Searl: the
2:20
Brian Searl: report
2:20
Brian Searl: we
2:20
Brian Searl: just
2:20
Brian Searl: released,
2:21
Brian Searl: Scott?
2:22
Scott Bahr: Sustainability.
2:23
Scott Bahr: Sustainable
2:23
Scott Bahr: practices.
2:24
Brian Searl: Sustainable
2:25
Brian Searl: practices.
2:26
Brian Searl: Was
2:26
Brian Searl: that
2:26
Brian Searl: the
2:26
Brian Searl: upcoming
2:26
Brian Searl: one
2:27
Brian Searl: or
2:27
Brian Searl: is
2:27
Brian Searl: that
2:27
Brian Searl: the
2:28
Brian Searl: That's
2:28
Brian Searl: the
2:29
Brian Searl: one
2:29
Brian Searl: that
2:29
Scott Bahr: we're
2:29
Scott Bahr: getting
2:30
Scott Bahr: ready
2:30
Scott Bahr: to
2:30
Brian Searl: Yes.
2:31
Brian Searl: Now
2:31
Brian Searl: you
2:32
Brian Searl: told
2:32
Brian Searl: everybody
2:32
Brian Searl: and,
2:33
Brian Searl: oh
2:33
Brian Searl: my
2:33
Brian Searl: God.
2:34
Brian Searl: Everyone
2:35
Brian Searl: knows.
2:35
Brian Searl: Sorry.
2:36
Brian Searl: All
2:36
Brian Searl: right.
2:37
Brian Searl: So
2:37
Brian Searl: that's
2:37
Brian Searl: the
2:37
Brian Searl: one
2:37
Brian Searl: that's
2:37
Brian Searl: coming
2:37
Brian Searl: up,
2:38
Brian Searl: but
2:38
Brian Searl: we'll
2:38
Brian Searl: talk
2:38
Brian Searl: about
2:38
Brian Searl: some
2:38
Brian Searl: of
2:38
Brian Searl: the
2:38
Brian Searl: data.
2:40
Brian Searl: About
2:40
Brian Searl: the
2:40
Brian Searl: one
2:41
Brian Searl: that
2:41
Brian Searl: we
2:41
Brian Searl: released
2:41
Brian Searl: a
2:41
Brian Searl: couple
2:42
Brian Searl: of
2:42
Brian Searl: weeks
2:42
Brian Searl: ago.
2:42
Brian Searl: So
2:42
Brian Searl: we
2:42
Brian Searl: can
2:42
Brian Searl: go
2:42
Brian Searl: over
2:43
Brian Searl: that
2:43
Brian Searl: stuff
2:43
Brian Searl: and
2:43
Brian Searl: then
2:44
Brian Searl: I'm
2:44
Brian Searl: sure
2:44
Brian Searl: we'll
2:44
Brian Searl: find
2:44
Brian Searl: something
2:44
Brian Searl: else
2:45
Brian Searl: to
2:45
Brian Searl: talk
2:45
Brian Searl: about
2:45
Brian Searl: as
2:46
Brian Searl: we
2:46
Brian Searl: continue.
2:46
Brian Searl: But
2:46
Brian Searl: anything
2:47
Brian Searl: new
2:47
Brian Searl: that's
2:47
Brian Searl: come
2:47
Brian Searl: across
2:47
Brian Searl: your
2:47
Brian Searl: desk,
2:48
Brian Searl: Mike
2:48
Brian Searl: or
2:48
Brian Searl: Scott
2:48
Brian Searl: in
2:48
Brian Searl: the
2:48
Brian Searl: last
2:48
Brian Searl: month,
2:49
Brian Searl: that's
2:49
Brian Searl: not
2:49
Brian Searl: related
2:50
Brian Searl: to
2:50
Brian Searl: reports
2:50
Brian Searl: or
2:50
Brian Searl: data
2:51
Brian Searl: that
2:51
Brian Searl: you
2:51
Brian Searl: want
2:51
Brian Searl: to
2:52
Brian Searl: make
2:52
Brian Searl: sure
2:52
Brian Searl: we
2:52
Brian Searl: talk
2:52
Brian Searl: about
2:52
Brian Searl: and
2:53
Brian Searl: highlight,
2:54
Brian Searl: we're
2:54
Brian Searl: missing
2:54
Brian Searl: a
2:54
Brian Searl: bunch
2:54
Brian Searl: of
2:54
Brian Searl: people
2:55
Brian Searl: today.
2:55
Mike Harrison: So
2:56
Mike Harrison: go
2:57
Mike Harrison: ahead,
2:57
Mike Harrison: Scott.
2:59
Scott Bahr: No,
2:59
Scott Bahr: I
2:59
Scott Bahr: was
2:59
Scott Bahr: just
3:00
Scott Bahr: going
3:00
Scott Bahr: to
3:00
Scott Bahr: say,
3:01
Scott Bahr: it
3:01
Scott Bahr: seems
3:02
Scott Bahr: like
3:02
Scott Bahr: There's
3:02
Scott Bahr: just
3:02
Scott Bahr: a
3:02
Scott Bahr: lot
3:02
Scott Bahr: of
3:03
Scott Bahr: buzz
3:03
Scott Bahr: going
3:03
Scott Bahr: on
3:03
Scott Bahr: right
3:03
Scott Bahr: now
3:04
Scott Bahr: about
3:04
Scott Bahr: what's,
3:04
Scott Bahr: people,
3:06
Scott Bahr: what's
3:07
Scott Bahr: happening,
3:08
Scott Bahr: in
3:08
Scott Bahr: the
3:09
Scott Bahr: near
3:09
Scott Bahr: term.
3:09
Scott Bahr: I
3:09
Scott Bahr: haven't
3:10
Scott Bahr: heard
3:10
Scott Bahr: a
3:10
Scott Bahr: lot
3:10
Scott Bahr: of
3:10
Scott Bahr: talk,
3:10
Scott Bahr: part
3:11
Scott Bahr: of
3:11
Scott Bahr: what
3:12
Scott Bahr: would
3:12
Scott Bahr: be,
3:12
Scott Bahr: I
3:13
Scott Bahr: would
3:13
Scott Bahr: talk
3:13
Scott Bahr: about,
3:13
Scott Bahr: would
3:13
Scott Bahr: be
3:13
Scott Bahr: what's
3:14
Scott Bahr: missing,
3:14
Scott Bahr: is
3:15
Scott Bahr: I
3:15
Scott Bahr: don't
3:15
Scott Bahr: hear
3:15
Scott Bahr: a
3:15
Scott Bahr: lot
3:15
Scott Bahr: of
3:15
Scott Bahr: talk
3:15
Scott Bahr: about
3:16
Scott Bahr: anything
3:16
Scott Bahr: more
3:17
Scott Bahr: forward
3:17
Scott Bahr: looking
3:17
Scott Bahr: than
3:18
Scott Bahr: beyond
3:18
Scott Bahr: the
3:18
Scott Bahr: eclipse,
3:19
Scott Bahr: to
3:19
Scott Bahr: be
3:20
Scott Bahr: honest
3:20
Scott Bahr: with
3:20
Scott Bahr: you.
3:21
Scott Bahr: It
3:21
Scott Bahr: seems
3:21
Scott Bahr: like
3:21
Scott Bahr: the
3:22
Scott Bahr: eclipse
3:22
Scott Bahr: has
3:22
Scott Bahr: taken
3:22
Scott Bahr: all
3:22
Scott Bahr: the
3:22
Scott Bahr: air
3:23
Scott Bahr: out
3:23
Scott Bahr: of
3:23
Scott Bahr: the
3:23
Scott Bahr: room.
3:24
Scott Bahr: And
3:24
Scott Bahr: I,
3:25
Scott Bahr: and
3:25
Scott Bahr: that's
3:25
Scott Bahr: just
3:26
Scott Bahr: me
3:26
Scott Bahr: from
3:26
Scott Bahr: my
3:26
Scott Bahr: perspective.
3:27
Scott Bahr: People
3:27
Scott Bahr: are,
3:27
Scott Bahr: I
3:28
Brian Searl: thought
3:28
Brian Searl: we
3:28
Brian Searl: were
3:28
Brian Searl: just
3:29
Brian Searl: having
3:29
Brian Searl: the
3:29
Brian Searl: eclipse
3:29
Brian Searl: and
3:30
Brian Searl: then
3:30
Brian Searl: everyone
3:30
Brian Searl: was
3:30
Brian Searl: going
3:30
Brian Searl: back
3:31
Brian Searl: to
3:31
Brian Searl: Florida
3:31
Brian Searl: for
3:31
Brian Searl: the
3:31
Brian Searl: winter.
3:32
Scott Bahr: Apparently
3:33
Scott Bahr: that's
3:33
Scott Bahr: what's
3:33
Scott Bahr: happening
3:34
Scott Bahr: here
3:34
Scott Bahr: in
3:34
Scott Bahr: Maine.
3:34
Scott Bahr: We
3:35
Scott Bahr: were,
3:35
Scott Bahr: we
3:36
Scott Bahr: have
3:36
Scott Bahr: a
3:36
Scott Bahr: a
3:36
Scott Bahr: pretty
3:36
Scott Bahr: nice
3:37
Scott Bahr: path
3:38
Scott Bahr: for
3:38
Scott Bahr: the
3:38
Scott Bahr: eclipse.
3:38
Scott Bahr: And
3:39
Scott Bahr: so
3:39
Scott Bahr: a
3:39
Scott Bahr: lot
3:39
Scott Bahr: of
3:39
Scott Bahr: people
3:39
Scott Bahr: are
3:39
Scott Bahr: showing
3:40
Scott Bahr: up
3:40
Scott Bahr: for
3:40
Scott Bahr: that.
3:41
Scott Bahr: So
3:42
Scott Bahr: the
3:42
Scott Bahr: world's
3:42
Scott Bahr: standing
3:43
Scott Bahr: still
3:43
Scott Bahr: and
3:44
Scott Bahr: we're
3:44
Scott Bahr: getting
3:44
Scott Bahr: a
3:44
Scott Bahr: foot
3:44
Scott Bahr: and
3:44
Scott Bahr: a
3:44
Scott Bahr: half
3:44
Scott Bahr: of
3:45
Scott Bahr: snow
3:45
Scott Bahr: today.
3:45
Scott Bahr: So
3:46
Scott Bahr: yeah,
3:46
Scott Bahr: I
3:46
Scott Bahr: should
3:46
Scott Bahr: probably
3:47
Brian Searl: qualify
3:47
Brian Searl: people
3:47
Brian Searl: who
3:48
Brian Searl: are,
3:48
Brian Searl: who
3:48
Brian Searl: don't.
3:48
Brian Searl: Everybody
3:49
Brian Searl: probably
3:49
Brian Searl: knows
3:49
Brian Searl: about
3:49
Brian Searl: my
3:50
Brian Searl: sarcasm,
3:50
Brian Searl: right?
3:50
Brian Searl: Do
3:50
Brian Searl: I
3:51
Brian Searl: need
3:51
Brian Searl: to
3:51
Brian Searl: explain
3:51
Brian Searl: that?
3:52
Brian Searl: I
3:52
Brian Searl: don't
3:53
Brian Searl: know.
3:53
Brian Searl: The
3:53
Brian Searl: Eclipse
3:53
Brian Searl: is
3:54
Brian Searl: certainly
3:54
Brian Searl: a
3:54
Brian Searl: big
3:54
Brian Searl: event,
3:55
Brian Searl: but
3:55
Brian Searl: I
3:55
Brian Searl: feel
3:55
Brian Searl: like
3:55
Brian Searl: literally
3:56
Brian Searl: all
3:56
Brian Searl: I've
3:56
Brian Searl: seen
3:57
Brian Searl: everywhere
3:57
Brian Searl: in
3:57
Brian Searl: every
3:58
Brian Searl: email
3:58
Brian Searl: and
3:58
Brian Searl: every
3:58
Brian Searl: communication
3:59
Brian Searl: is
3:59
Brian Searl: Eclipse.
3:59
Brian Searl: It's
3:59
Brian Searl: one
3:59
Brian Searl: day
4:00
Brian Searl: out
4:00
Brian Searl: of
4:00
Brian Searl: 365.
4:02
Brian Searl: What
4:02
Brian Searl: is
4:02
Brian Searl: your
4:02
Brian Searl: plan
4:02
Brian Searl: for
4:03
Brian Searl: the
4:03
Brian Searl: rest
4:03
Brian Searl: of
4:03
Brian Searl: the
4:03
Brian Searl: year?
4:04
Brian Searl: Anyway,
4:04
Brian Searl: I
4:04
Brian Searl: hope
4:05
Brian Searl: it
4:05
Brian Searl: goes
4:05
Brian Searl: well
4:05
Brian Searl: for
4:05
Brian Searl: people.
4:05
Brian Searl: I'm
4:06
Brian Searl: just
4:06
Brian Searl: saying.
4:09
Mike Harrison: I
4:09
Mike Harrison: didn't
4:09
Mike Harrison: even
4:09
Mike Harrison: know
4:09
Mike Harrison: there
4:09
Mike Harrison: was
4:09
Mike Harrison: an
4:10
Mike Harrison: Eclipse,
4:10
Brian Searl: you
4:11
Brian Searl: need,
4:11
Brian Searl: I'll
4:11
Brian Searl: subscribe
4:12
Brian Searl: you
4:12
Brian Searl: to
4:12
Brian Searl: a
4:12
Brian Searl: couple
4:12
Brian Searl: of
4:12
Brian Searl: lists,
4:12
Brian Searl: Mike,
4:13
Brian Searl: don't
4:13
Brian Searl: worry.
4:14
Brian Searl: Yeah,
4:15
Brian Searl: I'll
4:15
Brian Searl: get
4:15
Brian Searl: you
4:15
Brian Searl: out.
4:16
Brian Searl: It's
4:16
Brian Searl: 2044.
4:17
Brian Searl: It's
4:17
Brian Searl: coming
4:17
Brian Searl: back.
4:18
Brian Searl: So
4:19
Brian Searl: April
4:19
Brian Searl: 11th,
4:20
Brian Searl: there's
4:20
Brian Searl: a
4:20
Brian Searl: three
4:21
Brian Searl: day
4:21
Brian Searl: gap
4:22
Brian Searl: to
4:22
Brian Searl: be
4:22
Brian Searl: reasonable,
4:23
Brian Searl: right?
4:23
Brian Searl: But
4:23
Brian Searl: April
4:24
Brian Searl: 11th,
4:24
Brian Searl: we're
4:24
Brian Searl: going
4:24
Brian Searl: to
4:24
Brian Searl: start
4:24
Brian Searl: heavily
4:25
Brian Searl: promoting
4:25
Brian Searl: 2044.
4:26
Brian Searl: So
4:26
Brian Searl: everybody
4:26
Brian Searl: knows.
4:28
Brian Searl: They
4:28
Brian Searl: were
4:28
Brian Searl: waiting.
4:29
Brian Searl: Shara's
4:29
Brian Searl: messaging
4:30
Brian Searl: me
4:30
Brian Searl: in
4:30
Brian Searl: private
4:30
Brian Searl: chat.
4:30
Brian Searl: Jeff
4:31
Brian Searl: is
4:31
Brian Searl: not
4:31
Brian Searl: in
4:31
Brian Searl: the
4:31
Brian Searl: room,
4:32
Brian Searl: so
4:32
Brian Searl: send
4:32
Brian Searl: him
4:32
Brian Searl: the
4:33
Brian Searl: correct
4:33
Brian Searl: link.
4:33
Brian Searl: Shara,
4:34
Brian Searl: he's
4:34
Brian Searl: not
4:34
Brian Searl: here,
4:35
Brian Searl: but
4:35
Brian Searl: okay.
4:35
Brian Searl: So
4:36
Brian Searl: yeah,
4:36
Brian Searl: we'll
4:36
Brian Searl: talk
4:36
Brian Searl: about,
4:36
Brian Searl: let's
4:37
Brian Searl: talk
4:37
Brian Searl: about
4:37
Brian Searl: it
4:37
Brian Searl: is
4:37
Brian Searl: a
4:37
Brian Searl: good
4:38
Brian Searl: conversation
4:38
Brian Searl: about
4:38
Brian Searl: advanced
4:38
Brian Searl: reservations,
4:39
Brian Searl: right?
4:40
Brian Searl: And
4:40
Brian Searl: plans
4:40
Brian Searl: for
4:40
Brian Searl: the
4:40
Brian Searl: season.
4:41
Brian Searl: Mike,
4:42
Brian Searl: I
4:42
Brian Searl: know
4:42
Brian Searl: we've
4:42
Brian Searl: touched
4:42
Brian Searl: about
4:43
Brian Searl: this
4:43
Brian Searl: briefly,
4:43
Brian Searl: but
4:44
Brian Searl: is
4:44
Brian Searl: there
4:44
Brian Searl: any
4:44
Brian Searl: data
4:44
Brian Searl: that
4:44
Brian Searl: you
4:44
Brian Searl: have
4:45
Brian Searl: that
4:45
Brian Searl: shows
4:45
Brian Searl: or
4:46
Brian Searl: new
4:46
Brian Searl: data,
4:46
Brian Searl: since
4:46
Brian Searl: the
4:46
Brian Searl: last
4:46
Brian Searl: time
4:47
Brian Searl: we
4:47
Brian Searl: talked
4:48
Brian Searl: about
4:48
Brian Searl: booking
4:49
Brian Searl: lead
4:49
Brian Searl: times
4:49
Brian Searl: or
4:50
Brian Searl: if
4:50
Brian Searl: people
4:50
Brian Searl: should
4:50
Brian Searl: be
4:50
Brian Searl: concerned
4:51
Brian Searl: about
4:51
Brian Searl: what's
4:51
Brian Searl: happening?
4:52
Brian Searl: I
4:52
Brian Searl: think
4:52
Brian Searl: you
4:52
Brian Searl: and
4:52
Brian Searl: I
4:52
Brian Searl: had
4:53
Brian Searl: a
4:53
Brian Searl: brief
4:53
Brian Searl: conversation
4:54
Brian Searl: and
4:55
Brian Searl: you've
4:55
Brian Searl: decided
4:55
Brian Searl: to
4:55
Brian Searl: share
4:55
Brian Searl: what
4:56
Brian Searl: you
4:56
Brian Searl: want
4:56
Brian Searl: to
4:56
Brian Searl: share,
4:57
Brian Searl: but
4:57
Brian Searl: just
4:57
Brian Searl: a
4:57
Brian Searl: brief
4:57
Brian Searl: conversation
4:58
Brian Searl: about
4:58
Brian Searl: how
4:58
Brian Searl: some
4:59
Brian Searl: of
4:59
Brian Searl: your
4:59
Brian Searl: properties
4:59
Brian Searl: are
4:59
Brian Searl: indicators
5:01
Brian Searl: given
5:01
Brian Searl: the
5:02
Brian Searl: season.
5:02
Mike Harrison: Yeah,
5:03
Mike Harrison: sure.
5:03
Mike Harrison: And
5:03
Mike Harrison: I
5:03
Mike Harrison: don't
5:04
Mike Harrison: know
5:04
Mike Harrison: if
5:04
Mike Harrison: concerned
5:04
Mike Harrison: is
5:04
Mike Harrison: the
5:05
Mike Harrison: right
5:05
Mike Harrison: word.
5:05
Mike Harrison: I
5:05
Mike Harrison: think
5:06
Mike Harrison: it's,
5:06
Mike Harrison: weary
5:07
Mike Harrison: or
5:07
Mike Harrison: being
5:08
Mike Harrison: You
5:08
Mike Harrison: know
5:09
Mike Harrison: aware
5:10
Mike Harrison: of
5:10
Mike Harrison: what's
5:10
Mike Harrison: going
5:10
Mike Harrison: on,
5:11
Mike Harrison: but,
5:11
Mike Harrison: if
5:11
Mike Harrison: you
5:11
Mike Harrison: look
5:11
Mike Harrison: back
5:11
Mike Harrison: to
5:12
Mike Harrison: last
5:12
Mike Harrison: year
5:13
Mike Harrison: and,
5:13
Mike Harrison: a
5:13
Mike Harrison: lot
5:14
Mike Harrison: of
5:14
Mike Harrison: the
5:14
Mike Harrison: indicators
5:14
Mike Harrison: where
5:15
Mike Harrison: the
5:15
Mike Harrison: occupancy
5:15
Mike Harrison: was
5:16
Mike Harrison: slowing
5:16
Mike Harrison: as
5:16
Mike Harrison: we
5:16
Mike Harrison: headed
5:17
Mike Harrison: into
5:17
Mike Harrison: the
5:17
Mike Harrison: back
5:17
Mike Harrison: half
5:17
Mike Harrison: of
5:17
Mike Harrison: the
5:17
Mike Harrison: year
5:18
Mike Harrison: and
5:18
Mike Harrison: advance
5:18
Mike Harrison: bookings
5:18
Mike Harrison: were
5:18
Mike Harrison: slowing,
5:19
Mike Harrison: but
5:19
Mike Harrison: rate
5:19
Mike Harrison: was
5:19
Mike Harrison: up,
5:20
Mike Harrison: so
5:20
Mike Harrison: revenues
5:21
Mike Harrison: were
5:21
Mike Harrison: still
5:21
Mike Harrison: healthy.
5:22
Mike Harrison: And
5:22
Mike Harrison: then,
5:22
Mike Harrison: if
5:23
Mike Harrison: you
5:23
Mike Harrison: looked
5:23
Mike Harrison: at
5:23
Mike Harrison: the
5:24
Mike Harrison: end
5:24
Mike Harrison: of
5:24
Mike Harrison: Q4,
5:25
Mike Harrison: and
5:25
Mike Harrison: then
5:25
Mike Harrison: in
5:25
Mike Harrison: beginning
5:25
Mike Harrison: of
5:25
Mike Harrison: Q1,
5:26
Mike Harrison: a
5:26
Mike Harrison: lot
5:27
Mike Harrison: of
5:27
Mike Harrison: the
5:27
Mike Harrison: indicators,
5:27
Mike Harrison: a
5:27
Mike Harrison: lot
5:27
Mike Harrison: of
5:28
Mike Harrison: the
5:28
Mike Harrison: experts
5:28
Mike Harrison: and
5:28
Mike Harrison: a
5:28
Mike Harrison: lot
5:28
Mike Harrison: of
5:29
Mike Harrison: the
5:29
Mike Harrison: large
5:29
Mike Harrison: brands,
5:30
Mike Harrison: I
5:30
Mike Harrison: should
5:30
Mike Harrison: say
5:31
Mike Harrison: informational
5:31
Mike Harrison: sources
5:32
Mike Harrison: that
5:32
Mike Harrison: rate
5:32
Mike Harrison: is
5:33
Mike Harrison: now
5:33
Mike Harrison: starting
5:33
Mike Harrison: to
5:33
Mike Harrison: come
5:33
Mike Harrison: back
5:34
Mike Harrison: down.
5:34
Mike Harrison: And
5:35
Mike Harrison: then
5:35
Mike Harrison: now,
5:35
Mike Harrison: if
5:35
Mike Harrison: you
5:36
Mike Harrison: speak
5:36
Mike Harrison: with
5:36
Mike Harrison: some
5:36
Mike Harrison: of
5:37
Mike Harrison: the
5:37
Mike Harrison: pundits
5:37
Mike Harrison: or
5:38
Mike Harrison: the
5:38
Mike Harrison: feasibility
5:38
Mike Harrison: experts,
5:39
Mike Harrison: they're
5:39
Mike Harrison: also
5:39
Mike Harrison: predicting
5:40
Mike Harrison: that
5:40
Mike Harrison: occupancy
5:41
Mike Harrison: will
5:41
Mike Harrison: actually
5:41
Mike Harrison: be
5:41
Mike Harrison: down,
5:42
Mike Harrison: 1
5:42
Mike Harrison: to
5:42
Mike Harrison: 4
5:42
Mike Harrison: percent
5:43
Mike Harrison: for
5:43
Mike Harrison: the
5:43
Mike Harrison: year.
5:44
Mike Harrison: And
5:44
Mike Harrison: if
5:44
Mike Harrison: rate
5:44
Mike Harrison: is
5:45
Mike Harrison: flat
5:45
Mike Harrison: or
5:45
Mike Harrison: stabilized,
5:46
Mike Harrison: obviously
5:46
Mike Harrison: that
5:46
Mike Harrison: means
5:46
Mike Harrison: backwards
5:47
Mike Harrison: revenue
5:47
Mike Harrison: for
5:47
Mike Harrison: everybody.
5:48
Mike Harrison: So
5:49
Mike Harrison: our
5:49
Mike Harrison: properties
5:50
Mike Harrison: are
5:50
Mike Harrison: in
5:51
Mike Harrison: the
5:51
Mike Harrison: non
5:51
Mike Harrison: eclipse
5:52
Mike Harrison: zone,
5:52
Mike Harrison: in
5:52
Mike Harrison: the
5:53
Mike Harrison: Southwest
5:53
Mike Harrison: over
5:53
Mike Harrison: here.
5:54
Mike Harrison: So
5:54
Mike Harrison: our
5:55
Mike Harrison: season
5:55
Mike Harrison: happens
5:55
Mike Harrison: typically
5:56
Mike Harrison: before
5:56
Mike Harrison: everybody
5:57
Mike Harrison: else.
5:57
Mike Harrison: So
5:57
Mike Harrison: we
5:57
Mike Harrison: always
5:58
Mike Harrison: feel
5:58
Mike Harrison: like
5:58
Mike Harrison: we
5:58
Mike Harrison: get
5:58
Mike Harrison: a
5:58
Mike Harrison: good
5:58
Mike Harrison: indicator
5:59
Mike Harrison: of
5:59
Mike Harrison: what.
6:00
Mike Harrison: It's
6:00
Mike Harrison: going
6:00
Mike Harrison: to
6:00
Mike Harrison: happen
6:00
Mike Harrison: across
6:01
Mike Harrison: the
6:01
Mike Harrison: country
6:01
Mike Harrison: based
6:02
Mike Harrison: on
6:02
Mike Harrison: what
6:02
Mike Harrison: we
6:02
Mike Harrison: see.
6:02
Mike Harrison: And
6:03
Mike Harrison: we
6:03
Mike Harrison: had
6:03
Mike Harrison: already
6:03
Mike Harrison: seen
6:04
Mike Harrison: the
6:04
Mike Harrison: advanced
6:04
Mike Harrison: bookings,
6:05
Mike Harrison: down
6:05
Mike Harrison: six
6:05
Mike Harrison: months
6:06
Mike Harrison: ago,
6:06
Mike Harrison: eight
6:06
Mike Harrison: months
6:06
Mike Harrison: ago.
6:07
Mike Harrison: And
6:08
Mike Harrison: we
6:08
Mike Harrison: obviously
6:09
Mike Harrison: had
6:09
Mike Harrison: a
6:09
Mike Harrison: first
6:09
Mike Harrison: quarter
6:10
Mike Harrison: that
6:10
Mike Harrison: was
6:10
Mike Harrison: a
6:10
Mike Harrison: little
6:10
Mike Harrison: bit
6:11
Mike Harrison: slower
6:11
Mike Harrison: than
6:11
Mike Harrison: last
6:12
Mike Harrison: year.
6:12
Mike Harrison: So
6:13
Mike Harrison: we
6:14
Mike Harrison: knew
6:14
Mike Harrison: it
6:14
Mike Harrison: was
6:14
Mike Harrison: coming.
6:14
Mike Harrison: Now
6:15
Mike Harrison: that's
6:15
Mike Harrison: why
6:15
Mike Harrison: I
6:15
Mike Harrison: said
6:15
Mike Harrison: when
6:15
Mike Harrison: I
6:15
Mike Harrison: opened,
6:16
Mike Harrison: not
6:16
Mike Harrison: concerned,
6:17
Mike Harrison: weary
6:18
Mike Harrison: or
6:18
Mike Harrison: be
6:18
Mike Harrison: aware
6:19
Mike Harrison: because,
6:19
Mike Harrison: I
6:20
Mike Harrison: still
6:20
Mike Harrison: think
6:20
Mike Harrison: the,
6:22
Mike Harrison: everything
6:22
Mike Harrison: goes
6:22
Mike Harrison: through
6:23
Mike Harrison: a
6:23
Mike Harrison: cycle
6:23
Mike Harrison: or
6:23
Mike Harrison: a
6:23
Mike Harrison: small
6:23
Mike Harrison: blip.
6:24
Mike Harrison: And
6:25
Mike Harrison: I
6:25
Mike Harrison: think
6:25
Mike Harrison: there's
6:25
Mike Harrison: several
6:26
Mike Harrison: factors
6:26
Mike Harrison: going
6:26
Mike Harrison: on,
6:26
Mike Harrison: and
6:27
Mike Harrison: Scott,
6:27
Mike Harrison: you
6:27
Mike Harrison: probably
6:27
Mike Harrison: have
6:28
Mike Harrison: better
6:28
Mike Harrison: research
6:28
Mike Harrison: to,
6:29
Mike Harrison: to
6:29
Mike Harrison: back
6:29
Mike Harrison: up
6:29
Mike Harrison: what
6:30
Mike Harrison: I'm
6:30
Mike Harrison: about
6:30
Mike Harrison: to
6:30
Mike Harrison: say,
6:30
Mike Harrison: but
6:32
Mike Harrison: clearly
6:32
Mike Harrison: the
6:32
Mike Harrison: industry
6:32
Mike Harrison: is
6:33
Mike Harrison: cyclical,
6:33
Mike Harrison: just
6:33
Mike Harrison: like
6:33
Mike Harrison: every
6:33
Mike Harrison: other
6:34
Mike Harrison: industry,
6:34
Mike Harrison: and
6:35
Mike Harrison: with
6:35
Mike Harrison: the
6:35
Mike Harrison: explosion
6:36
Mike Harrison: of
6:36
Mike Harrison: new
6:36
Mike Harrison: builds
6:37
Mike Harrison: everybody
6:38
Mike Harrison: developing
6:38
Mike Harrison: and
6:38
Mike Harrison: opening
6:39
Mike Harrison: campgrounds
6:39
Mike Harrison: there's
6:40
Mike Harrison: an
6:40
Mike Harrison: inundation
6:41
Mike Harrison: of
6:41
Mike Harrison: new
6:41
Mike Harrison: supply,
6:42
Mike Harrison: just
6:43
Mike Harrison: like
6:43
Mike Harrison: what
6:43
Mike Harrison: happened
6:43
Mike Harrison: in
6:43
Mike Harrison: the
6:43
Mike Harrison: hotel
6:44
Mike Harrison: business
6:44
Mike Harrison: in
6:44
Mike Harrison: the
6:44
Mike Harrison: early
6:44
Mike Harrison: 2000s,
6:45
Mike Harrison: then
6:45
Mike Harrison: again
6:45
Mike Harrison: after,
6:46
Mike Harrison: 2010,
6:46
Mike Harrison: 11,
6:47
Mike Harrison: 12,
6:48
Mike Harrison: all
6:48
Mike Harrison: the
6:48
Mike Harrison: supply
6:48
Mike Harrison: came
6:49
Mike Harrison: in.
6:49
Mike Harrison: And,
6:50
Mike Harrison: the
6:50
Mike Harrison: existing
6:51
Mike Harrison: supply
6:51
Mike Harrison: had
6:51
Mike Harrison: to
6:51
Mike Harrison: absorb,
6:52
Mike Harrison: wait
6:52
Mike Harrison: for
6:52
Mike Harrison: the
6:52
Mike Harrison: new
6:52
Mike Harrison: supply
6:53
Mike Harrison: to
6:53
Mike Harrison: stabilize,
6:54
Mike Harrison: and
6:54
Mike Harrison: so
6:54
Mike Harrison: that
6:55
Mike Harrison: it
6:55
Mike Harrison: took
6:55
Mike Harrison: a
6:55
Mike Harrison: small
6:56
Mike Harrison: little,
6:56
Mike Harrison: stable
6:56
Mike Harrison: dip,
6:57
Mike Harrison: but
6:57
Mike Harrison: then
6:57
Mike Harrison: it
6:57
Mike Harrison: shot
6:57
Mike Harrison: back
6:58
Mike Harrison: up.
6:58
Mike Harrison: And
6:58
Mike Harrison: the
6:58
Mike Harrison: last
6:59
Mike Harrison: three
6:59
Mike Harrison: hotel
6:59
Mike Harrison: cycles,
7:00
Mike Harrison: that
7:00
Mike Harrison: was
7:00
Mike Harrison: exactly
7:00
Mike Harrison: the
7:01
Mike Harrison: pattern.
7:01
Mike Harrison: And
7:02
Mike Harrison: so
7:02
Mike Harrison: I
7:02
Mike Harrison: expect
7:03
Mike Harrison: that
7:03
Mike Harrison: the
7:04
Mike Harrison: same
7:04
Mike Harrison: thing
7:04
Mike Harrison: will
7:04
Mike Harrison: happen
7:04
Mike Harrison: here,
7:05
Mike Harrison: is
7:05
Mike Harrison: that
7:05
Mike Harrison: it'll
7:05
Mike Harrison: probably
7:06
Mike Harrison: take
7:06
Mike Harrison: a
7:06
Mike Harrison: year
7:06
Mike Harrison: or
7:06
Mike Harrison: two
7:06
Mike Harrison: to
7:07
Mike Harrison: normalize
7:08
Mike Harrison: the
7:08
Mike Harrison: new
7:08
Mike Harrison: supply,
7:09
Mike Harrison: and
7:09
Mike Harrison: then
7:09
Mike Harrison: after
7:09
Mike Harrison: that,
7:10
Mike Harrison: occupancy
7:10
Mike Harrison: will
7:10
Mike Harrison: start
7:11
Mike Harrison: to
7:11
Mike Harrison: grow
7:11
Mike Harrison: again
7:12
Mike Harrison: in
7:12
Mike Harrison: orderly.
7:12
Mike Harrison: Now,
7:13
Mike Harrison: the
7:13
Mike Harrison: other
7:13
Mike Harrison: part
7:13
Mike Harrison: to
7:14
Mike Harrison: this,
7:14
Mike Harrison: there's
7:14
Mike Harrison: numerous
7:14
Mike Harrison: factors.
7:15
Mike Harrison: One
7:15
Mike Harrison: is
7:16
Mike Harrison: we're
7:16
Mike Harrison: comparing
7:16
Mike Harrison: against
7:17
Mike Harrison: record
7:17
Mike Harrison: years,
7:18
Mike Harrison: all
7:18
Mike Harrison: time
7:18
Mike Harrison: record
7:19
Mike Harrison: years.
7:20
Mike Harrison: So
7:20
Mike Harrison: is
7:20
Mike Harrison: occupancy
7:20
Mike Harrison: really
7:21
Mike Harrison: down?
7:21
Mike Harrison: If
7:21
Mike Harrison: we
7:21
Mike Harrison: look
7:21
Mike Harrison: at
7:22
Mike Harrison: it
7:22
Mike Harrison: versus
7:22
Mike Harrison: 2018,
7:23
Mike Harrison: let's
7:23
Mike Harrison: say,
7:24
Mike Harrison: then
7:24
Mike Harrison: we
7:24
Mike Harrison: know
7:24
Mike Harrison: the
7:24
Mike Harrison: answer
7:25
Mike Harrison: to
7:25
Mike Harrison: that.
7:25
Mike Harrison: Rates
7:25
Mike Harrison: are
7:25
Mike Harrison: up,
7:25
Mike Harrison: revenues
7:26
Mike Harrison: are
7:26
Mike Harrison: up,
7:26
Mike Harrison: NOI
7:27
Mike Harrison: is
7:27
Mike Harrison: up
7:27
Mike Harrison: versus
7:27
Mike Harrison: 2018
7:28
Mike Harrison: for
7:28
Mike Harrison: sure.
7:29
Mike Harrison: So
7:29
Mike Harrison: this
7:29
Mike Harrison: is,
7:30
Mike Harrison: to
7:30
Mike Harrison: me,
7:30
Mike Harrison: more
7:30
Mike Harrison: of
7:30
Mike Harrison: a
7:30
Mike Harrison: normalization
7:31
Mike Harrison: as
7:31
Mike Harrison: opposed
7:32
Mike Harrison: to
7:32
Mike Harrison: a
7:32
Mike Harrison: concern.
7:34
Mike Harrison: And
7:34
Mike Harrison: number
7:34
Mike Harrison: three
7:34
Mike Harrison: is,
7:34
Mike Harrison: of
7:34
Mike Harrison: course,
7:35
Mike Harrison: at
7:35
Mike Harrison: the
7:35
Mike Harrison: same
7:35
Mike Harrison: time
7:35
Mike Harrison: of
7:35
Mike Harrison: the
7:35
Mike Harrison: new
7:36
Mike Harrison: supply
7:36
Mike Harrison: and
7:36
Mike Harrison: normalization,
7:37
Mike Harrison: there's
7:37
Mike Harrison: also
7:38
Mike Harrison: many
7:38
Mike Harrison: recession,
7:39
Mike Harrison: interest
7:39
Mike Harrison: rates
7:40
Mike Harrison: are
7:40
Mike Harrison: up,
7:41
Mike Harrison: the
7:41
Mike Harrison: gas
7:41
Mike Harrison: prices
7:41
Mike Harrison: still
7:42
Mike Harrison: really
7:42
Mike Harrison: haven't
7:42
Mike Harrison: come
7:42
Mike Harrison: back
7:42
Mike Harrison: down.
7:43
Mike Harrison: So
7:43
Mike Harrison: there's
7:43
Mike Harrison: a
7:43
Mike Harrison: lot
7:43
Mike Harrison: of
7:43
Mike Harrison: factors
7:44
Mike Harrison: that
7:44
Mike Harrison: are
7:44
Mike Harrison: occurring.
7:45
Mike Harrison: So
7:45
Mike Harrison: as
7:46
Mike Harrison: we
7:46
Mike Harrison: talk
7:46
Mike Harrison: to
7:46
Mike Harrison: a
7:46
Mike Harrison: lot
7:46
Mike Harrison: of
7:46
Mike Harrison: developers
7:47
Mike Harrison: in
7:47
Mike Harrison: the
7:47
Mike Harrison: space
7:47
Mike Harrison: that
7:47
Mike Harrison: are
7:47
Mike Harrison: looking
7:48
Mike Harrison: for
7:48
Mike Harrison: new
7:48
Mike Harrison: builds,
7:49
Mike Harrison: these
7:49
Mike Harrison: are
7:49
Mike Harrison: the
7:49
Mike Harrison: kinds
7:49
Mike Harrison: of
7:49
Mike Harrison: conversations
7:50
Mike Harrison: that
7:50
Mike Harrison: we're
7:50
Mike Harrison: having,
7:51
Mike Harrison: with
7:51
Mike Harrison: them
7:52
Mike Harrison: about
7:52
Mike Harrison: what
7:52
Mike Harrison: the
7:52
Mike Harrison: trends
7:53
Mike Harrison: will
7:53
Mike Harrison: be
7:53
Mike Harrison: for
7:53
Mike Harrison: what
7:53
Mike Harrison: we
7:53
Mike Harrison: think
7:54
Mike Harrison: is
7:54
Mike Harrison: at
7:54
Mike Harrison: least
7:54
Mike Harrison: the
7:54
Mike Harrison: next
7:55
Mike Harrison: six
7:55
Mike Harrison: to
7:55
Mike Harrison: 18
7:55
Mike Harrison: months.
7:56
Brian Searl: Do
7:56
Brian Searl: you
7:56
Brian Searl: really
7:56
Brian Searl: believe
7:57
Brian Searl: then,
7:58
Brian Searl: and
7:58
Brian Searl: I'm
7:58
Brian Searl: not
7:58
Brian Searl: saying
7:58
Brian Searl: I
7:59
Brian Searl: don't,
7:59
Brian Searl: I'm
7:59
Brian Searl: just
7:59
Brian Searl: being,
8:00
Brian Searl: playing
8:00
Brian Searl: devil's
8:00
Brian Searl: advocate,
8:01
Brian Searl: although
8:01
Brian Searl: maybe
8:02
Brian Searl: I
8:02
Brian Searl: don't,
8:02
Brian Searl: but
8:02
Brian Searl: do
8:02
Brian Searl: you
8:03
Brian Searl: really
8:03
Brian Searl: believe
8:03
Brian Searl: that
8:04
Brian Searl: the
8:04
Brian Searl: one
8:04
Brian Searl: to
8:05
Brian Searl: four
8:05
Brian Searl: percent
8:05
Brian Searl: down,
8:05
Brian Searl: and
8:06
Brian Searl: I've
8:06
Brian Searl: heard
8:06
Brian Searl: different
8:06
Brian Searl: various
8:07
Brian Searl: numbers
8:07
Brian Searl: from
8:07
Brian Searl: those,
8:08
Brian Searl: just
8:08
Brian Searl: picking
8:08
Brian Searl: on
8:08
Brian Searl: the
8:08
Brian Searl: ones
8:08
Brian Searl: that
8:09
Brian Searl: you
8:09
Brian Searl: specifically
8:09
Brian Searl: said,
8:10
Brian Searl: do
8:10
Brian Searl: you
8:11
Brian Searl: really
8:11
Brian Searl: believe
8:11
Brian Searl: that's.
8:12
Brian Searl: Is
8:12
Brian Searl: this
8:12
Brian Searl: only
8:12
Brian Searl: related
8:13
Brian Searl: to
8:13
Brian Searl: more
8:13
Brian Searl: supply?
8:15
Mike Harrison: No,
8:15
Mike Harrison: that's
8:15
Mike Harrison: why
8:16
Mike Harrison: I
8:16
Mike Harrison: think
8:16
Mike Harrison: it's
8:16
Mike Harrison: various
8:16
Mike Harrison: factors.
8:17
Mike Harrison: I
8:17
Mike Harrison: think
8:17
Mike Harrison: it's
8:17
Mike Harrison: the
8:17
Mike Harrison: mini
8:18
Mike Harrison: recession.
8:18
Mike Harrison: I
8:18
Mike Harrison: think
8:18
Mike Harrison: it's
8:18
Mike Harrison: the
8:19
Mike Harrison: gas
8:19
Mike Harrison: prices.
8:19
Mike Harrison: I
8:19
Mike Harrison: think
8:20
Mike Harrison: it's
8:20
Mike Harrison: everything
8:20
Mike Harrison: combined
8:21
Mike Harrison: into
8:22
Mike Harrison: that
8:22
Mike Harrison: as
8:22
Mike Harrison: well.
8:23
Mike Harrison: So
8:23
Mike Harrison: no,
8:24
Mike Harrison: I
8:24
Mike Harrison: don't
8:24
Mike Harrison: think
8:24
Mike Harrison: it's
8:24
Mike Harrison: just
8:25
Mike Harrison: the
8:25
Mike Harrison: new
8:25
Mike Harrison: supply.
8:25
Mike Harrison: And
8:26
Mike Harrison: it
8:26
Mike Harrison: will
8:26
Mike Harrison: be
8:26
Mike Harrison: regionalized
8:27
Mike Harrison: as
8:27
Mike Harrison: well,
8:28
Mike Harrison: right?
8:28
Mike Harrison: Depending
8:28
Mike Harrison: on
8:29
Mike Harrison: what
8:29
Mike Harrison: market
8:29
Mike Harrison: you're
8:29
Mike Harrison: in,
8:30
Mike Harrison: that
8:30
Mike Harrison: could
8:30
Mike Harrison: be
8:30
Mike Harrison: worse.
8:30
Mike Harrison: It
8:31
Mike Harrison: could
8:31
Mike Harrison: be
8:31
Mike Harrison: better.
8:32
Mike Harrison: So
8:32
Mike Harrison: it's
8:32
Mike Harrison: a.
8:33
Mike Harrison: And
8:33
Mike Harrison: since
8:33
Mike Harrison: there's
8:34
Mike Harrison: no
8:34
Mike Harrison: national,
8:34
Mike Harrison: even
8:35
Mike Harrison: state
8:35
Mike Harrison: specific
8:35
Mike Harrison: statistics,
8:36
Mike Harrison: like
8:36
Mike Harrison: the
8:36
Mike Harrison: Star
8:37
Mike Harrison: Report
8:37
Mike Harrison: for
8:37
Mike Harrison: the
8:37
Mike Harrison: hotel
8:37
Mike Harrison: industry,
8:38
Mike Harrison: a
8:38
Mike Harrison: lot
8:39
Mike Harrison: of
8:39
Mike Harrison: it
8:39
Mike Harrison: is
8:39
Mike Harrison: guess.
8:40
Mike Harrison: A
8:40
Mike Harrison: lot
8:40
Mike Harrison: of
8:40
Mike Harrison: it
8:40
Mike Harrison: is,
8:41
Mike Harrison: ad
8:41
Mike Harrison: hoc
8:41
Mike Harrison: or,
8:42
Mike Harrison: telephone
8:43
Mike Harrison: reporting,
8:43
Mike Harrison: so
8:43
Mike Harrison: to
8:43
Mike Harrison: speak.
8:45
Brian Searl: I
8:45
Brian Searl: don't
8:45
Brian Searl: want
8:45
Brian Searl: to
8:45
Brian Searl: focus
8:46
Brian Searl: on
8:46
Brian Searl: this
8:46
Brian Searl: too
8:46
Brian Searl: much,
8:46
Brian Searl: but
8:46
Brian Searl: why
8:47
Brian Searl: do
8:47
Brian Searl: you,
8:47
Brian Searl: is
8:47
Brian Searl: it
8:47
Brian Searl: your
8:48
Brian Searl: wording?
8:48
Brian Searl: Why
8:49
Brian Searl: is
8:49
Brian Searl: it
8:49
Brian Searl: mini
8:49
Brian Searl: recession?
8:50
Brian Searl: Do
8:50
Brian Searl: you
8:50
Brian Searl: feel
8:50
Brian Searl: like
8:50
Brian Searl: we're
8:51
Brian Searl: going
8:51
Brian Searl: to
8:51
Brian Searl: pop
8:51
Brian Searl: right
8:51
Brian Searl: back
8:51
Brian Searl: out
8:51
Brian Searl: of
8:52
Brian Searl: this
8:52
Brian Searl: or?
8:53
Mike Harrison: There's
8:53
Mike Harrison: different,
8:54
Mike Harrison: I
8:54
Mike Harrison: am
8:54
Mike Harrison: not
8:54
Mike Harrison: an
8:55
Mike Harrison: economist.
8:55
Brian Searl: From
8:56
Brian Searl: a
8:56
Brian Searl: camping
8:56
Brian Searl: industry
8:56
Brian Searl: perspective
8:57
Brian Searl: is
8:57
Brian Searl: I
8:57
Brian Searl: guess
8:57
Brian Searl: what
8:57
Brian Searl: I'm
8:58
Brian Searl: asking.
8:58
Brian Searl: I
8:58
Brian Searl: don't
8:58
Brian Searl: want
8:58
Brian Searl: to
8:58
Brian Searl: delve
8:59
Brian Searl: into
8:59
Brian Searl: that.
8:59
Mike Harrison: I
8:59
Mike Harrison: think
8:59
Mike Harrison: we're
8:59
Mike Harrison: going
9:00
Mike Harrison: to
9:00
Mike Harrison: pop
9:00
Mike Harrison: out
9:00
Mike Harrison: of
9:00
Mike Harrison: it,
9:00
Mike Harrison: but
9:00
Mike Harrison: I
9:01
Mike Harrison: also
9:01
Mike Harrison: don't
9:01
Mike Harrison: think,
9:01
Mike Harrison: even
9:02
Mike Harrison: though
9:02
Mike Harrison: it's
9:02
Mike Harrison: a
9:02
Mike Harrison: mini
9:02
Mike Harrison: recession
9:02
Mike Harrison: stock
9:03
Mike Harrison: report,
9:04
Mike Harrison: if
9:04
Mike Harrison: you
9:04
Mike Harrison: looked
9:04
Mike Harrison: at
9:04
Mike Harrison: the
9:04
Mike Harrison: definition
9:05
Mike Harrison: of
9:05
Mike Harrison: recession
9:05
Mike Harrison: two,
9:05
Mike Harrison: two
9:06
Mike Harrison: quarters
9:06
Mike Harrison: in
9:06
Mike Harrison: a
9:06
Mike Harrison: row,
9:07
Mike Harrison: et
9:07
Mike Harrison: cetera,
9:07
Mike Harrison: et
9:07
Mike Harrison: cetera,
9:08
Mike Harrison: it
9:08
Mike Harrison: hit
9:08
Mike Harrison: those
9:08
Mike Harrison: definitions.
9:09
Mike Harrison: If
9:09
Mike Harrison: you
9:09
Mike Harrison: look
9:09
Mike Harrison: at,
9:10
Mike Harrison: Other
9:10
Mike Harrison: economic
9:11
Mike Harrison: periods
9:11
Mike Harrison: that
9:11
Mike Harrison: have
9:11
Mike Harrison: had
9:12
Mike Harrison: declines,
9:12
Mike Harrison: the
9:12
Mike Harrison: declines
9:13
Mike Harrison: have
9:13
Mike Harrison: been
9:13
Mike Harrison: steeper
9:13
Mike Harrison: than
9:13
Mike Harrison: in
9:14
Mike Harrison: this
9:14
Mike Harrison: one.
9:14
Mike Harrison: And
9:15
Mike Harrison: the
9:16
Mike Harrison: Fed
9:16
Mike Harrison: still
9:16
Mike Harrison: talks
9:17
Mike Harrison: about
9:17
Mike Harrison: the
9:17
Mike Harrison: interest
9:17
Mike Harrison: rates
9:18
Mike Harrison: coming
9:18
Mike Harrison: back
9:18
Mike Harrison: down,
9:19
Mike Harrison: soon,
9:19
Mike Harrison: to
9:19
Mike Harrison: what
9:19
Mike Harrison: degree.
9:20
Mike Harrison: So
9:20
Mike Harrison: that's
9:21
Mike Harrison: why
9:21
Mike Harrison: I
9:21
Mike Harrison: say
9:21
Mike Harrison: it's
9:21
Mike Harrison: a
9:21
Mike Harrison: mini
9:21
Mike Harrison: recession.
9:22
Mike Harrison: I
9:22
Mike Harrison: don't
9:22
Mike Harrison: think
9:22
Mike Harrison: it'll
9:22
Mike Harrison: be
9:22
Mike Harrison: long
9:23
Mike Harrison: term,
9:23
Mike Harrison: prolonged.
9:23
Mike Harrison: I
9:23
Mike Harrison: don't
9:24
Mike Harrison: think
9:24
Mike Harrison: it'll
9:24
Mike Harrison: be
9:24
Mike Harrison: large
9:25
Mike Harrison: in
9:25
Mike Harrison: terms
9:25
Mike Harrison: of
9:25
Mike Harrison: scale.
9:26
Mike Harrison: So
9:27
Mike Harrison: that's
9:27
Mike Harrison: not
9:27
Mike Harrison: a
9:28
Mike Harrison: scientific
9:29
Mike Harrison: fact
9:30
Mike Harrison: based
9:30
Mike Harrison: Mike
9:30
Mike Harrison: Harrison
9:31
Mike Harrison: research
9:31
Mike Harrison: that
9:32
Mike Harrison: term.
9:32
Mike Harrison: That's
9:32
Mike Harrison: my
9:32
Mike Harrison: own
9:32
Mike Harrison: personal
9:33
Mike Harrison: feeling
9:33
Mike Harrison: of
9:34
Mike Harrison: where
9:34
Mike Harrison: we're
9:34
Mike Harrison: at.
9:35
Mike Harrison: So
9:35
Mike Harrison: I
9:35
Mike Harrison: don't
9:35
have
9:35
Brian Searl: any
9:35
Brian Searl: fact
9:35
Brian Searl: to
9:36
Brian Searl: back
9:36
Brian Searl: it
9:36
Brian Searl: up
9:36
Brian Searl: either,
9:36
Brian Searl: but
9:36
Brian Searl: I
9:36
Brian Searl: think
9:37
Brian Searl: you're
9:37
Brian Searl: wrong.
9:37
Brian Searl: I
9:37
Brian Searl: think
9:37
Brian Searl: it's
9:37
Brian Searl: going
9:37
Brian Searl: to
9:37
Brian Searl: be
9:38
Brian Searl: prolonged
9:38
Brian Searl: and
9:38
Brian Searl: it's
9:38
Brian Searl: going
9:38
Brian Searl: to
9:38
Brian Searl: be
9:39
Brian Searl: bad.
9:40
Brian Searl: I
9:40
Brian Searl: think
9:40
Brian Searl: the
9:40
Brian Searl: camping
9:40
Brian Searl: industry
9:41
Brian Searl: will
9:41
Brian Searl: be
9:41
Brian Searl: fine.
9:42
Brian Searl: For
9:42
Brian Searl: the
9:42
Brian Searl: most
9:42
Brian Searl: part,
9:42
Brian Searl: but
9:43
Brian Searl: so
9:43
Brian Searl: we'll
9:43
Brian Searl: see,
9:44
Brian Searl: but
9:45
Brian Searl: anyway
9:45
Brian Searl: welcome
9:46
Brian Searl: Jeff,
9:46
Brian Searl: Mark.
9:46
Brian Searl: Let's
9:47
Brian Searl: talk
9:47
Brian Searl: about
9:47
Brian Searl: something
9:47
Brian Searl: happier.
9:47
Brian Searl: So
9:48
Brian Searl: we
9:48
Brian Searl: don't
9:48
Brian Searl: want
9:48
Brian Searl: to
9:48
Brian Searl: do
9:48
Brian Searl: all
9:48
Brian Searl: that
9:48
Brian Searl: stuff,
9:49
Brian Searl: but
9:49
Brian Searl: we
9:49
Brian Searl: were
9:49
Brian Searl: talking
9:50
Brian Searl: about
9:50
Brian Searl: just
9:50
Brian Searl: some
9:50
Brian Searl: statistics
9:51
Brian Searl: of
9:51
Brian Searl: booking
9:51
Brian Searl: lead
9:51
Brian Searl: times
9:52
Brian Searl: and
9:52
Brian Searl: things
9:52
Brian Searl: like
9:52
Brian Searl: that.
9:52
Brian Searl: And
9:53
Brian Searl: what
9:53
Brian Searl: you
9:53
Brian Searl: guys
9:53
Brian Searl: are
9:53
Brian Searl: seeing
9:54
Brian Searl: around
9:54
Brian Searl: the
9:54
Brian Searl: industry.
9:54
Brian Searl: I
9:54
Brian Searl: don't
9:54
Brian Searl: know
9:54
Brian Searl: if
9:54
Brian Searl: you
9:55
Brian Searl: guys
9:55
Brian Searl: want
9:55
Brian Searl: to
9:55
Brian Searl: chime
9:55
Brian Searl: in.
9:56
Brian Searl: Scott,
9:56
Brian Searl: obviously
9:57
Brian Searl: you're
9:57
Brian Searl: the
9:57
Brian Searl: data
9:57
Brian Searl: guy,
9:57
Brian Searl: but
9:58
Brian Searl: the
9:58
Brian Searl: less
9:58
Brian Searl: I
9:58
Brian Searl: talk,
9:59
Brian Searl: the
9:59
Brian Searl: better
9:59
Brian Searl: as
9:59
Brian Searl: I,
10:00
Brian Searl: Seem
10:00
Brian Searl: to
10:00
Brian Searl: try
10:00
Brian Searl: to
10:00
Brian Searl: reiterate
10:01
Brian Searl: on
10:01
Brian Searl: the
10:01
Brian Searl: show,
10:01
Brian Searl: but
10:01
Brian Searl: I
10:01
Brian Searl: still
10:02
Brian Searl: talk
10:02
Brian Searl: every
10:02
Brian Searl: week
10:03
Brian Searl: more
10:03
Brian Searl: than
10:03
Brian Searl: I
10:03
Brian Searl: want.
10:03
Brian Searl: So
10:04
Mike Harrison: yeah,
10:04
Mike Harrison: Let's
10:05
Mike Harrison: see
10:05
Mike Harrison: who
10:05
Mike Harrison: else
10:05
Mike Harrison: can
10:05
Mike Harrison: be
10:05
Mike Harrison: wrong
10:06
Mike Harrison: as
10:06
Mike Harrison: opposed
10:06
Mike Harrison: to
10:06
Mike Harrison: having
10:07
Mike Harrison: a
10:07
Mike Harrison: differing
10:07
Mike Harrison: opinion.
10:08
Mark Koep: I'll
10:09
Mark Koep: actually
10:09
Mark Koep: share
10:09
Mark Koep: a
10:09
Mark Koep: story.
10:09
Mark Koep: So
10:10
Mark Koep: as
10:10
Mark Koep: I
10:10
Mark Koep: saw
10:11
Mark Koep: many
10:11
Mark Koep: of
10:11
Mark Koep: you
10:11
Mark Koep: out
10:11
Mark Koep: on
10:11
Mark Koep: the
10:12
Mark Koep: trade
10:12
Mark Koep: show
10:12
Mark Koep: route,
10:13
Mark Koep: I
10:13
Mark Koep: just
10:13
Mark Koep: got
10:13
Mark Koep: home
10:14
Mark Koep: after
10:14
Mark Koep: being
10:14
Mark Koep: out
10:14
Mark Koep: on
10:14
Mark Koep: the
10:14
Mark Koep: road
10:15
Mark Koep: for
10:15
Mark Koep: two
10:15
Mark Koep: months,
10:15
Mark Koep: traveling
10:16
Mark Koep: all
10:16
Mark Koep: over
10:16
Mark Koep: the
10:16
Mark Koep: country,
10:16
Mark Koep: basically
10:17
Mark Koep: 20,
10:18
Mark Koep: 000
10:18
Mark Koep: or
10:18
Mark Koep: 10,
10:18
Mark Koep: 000
10:19
Mark Koep: miles
10:19
Mark Koep: in
10:19
Mark Koep: two
10:19
Mark Koep: months.
10:19
Mark Koep: So
10:20
Mark Koep: did
10:20
Mark Koep: a
10:20
Mark Koep: little
10:20
Mark Koep: bit
10:20
Mark Koep: of
10:21
Mark Koep: road
10:21
Mark Koep: miles
10:21
Mark Koep: on
10:21
Mark Koep: the
10:21
Mark Koep: RV
10:22
Mark Koep: and
10:23
Mark Koep: the
10:23
Mark Koep: story
10:23
Mark Koep: I'll
10:23
Mark Koep: share
10:24
Mark Koep: is
10:24
Mark Koep: we
10:24
Mark Koep: were
10:24
Mark Koep: on
10:25
Mark Koep: our
10:25
Mark Koep: way
10:25
Mark Koep: back
10:25
Mark Koep: from,
10:26
Mark Koep: the
10:26
Mark Koep: Boston
10:27
Mark Koep: area
10:27
Mark Koep: for
10:27
Mark Koep: the
10:28
Mark Koep: New
10:28
Mark Koep: England
10:28
Mark Koep: show
10:28
Mark Koep: and
10:29
Mark Koep: heading
10:29
Mark Koep: across,
10:30
Mark Koep: we
10:30
Mark Koep: stopped
10:30
Mark Koep: at
10:30
Mark Koep: Indiana
10:31
Mark Koep: Dunes
10:31
Mark Koep: State
10:32
Mark Koep: Park,
10:32
Mark Koep: which
10:32
Mark Koep: is
10:32
Mark Koep: also
10:32
Mark Koep: Indiana
10:33
Mark Koep: Dunes
10:33
Mark Koep: National
10:33
Mark Koep: Park.
10:34
Mark Koep: And
10:34
Mark Koep: they
10:34
Mark Koep: have
10:34
Mark Koep: a
10:34
Mark Koep: campground
10:34
Mark Koep: there.
10:35
Mark Koep: It's
10:35
Mark Koep: open.
10:35
Mark Koep: It
10:35
Mark Koep: has
10:36
Mark Koep: electrical
10:36
Mark Koep: hookups,
10:37
Mark Koep: you
10:37
Mark Koep: can
10:37
Mark Koep: pull
10:37
Mark Koep: in
10:37
Mark Koep: and
10:37
Mark Koep: camp
10:37
Mark Koep: there.
10:38
Mark Koep: So
10:38
Mark Koep: pull
10:39
Mark Koep: in
10:39
Mark Koep: and
10:39
Mark Koep: camp,
10:39
Mark Koep: and
10:39
Mark Koep: this
10:40
Mark Koep: is.
10:41
Mark Koep: Two
10:41
Mark Koep: weeks
10:41
Mark Koep: ago,
10:41
Mark Koep: there's
10:42
Mark Koep: a
10:42
Mark Koep: blizzard
10:42
Mark Koep: going
10:42
Mark Koep: across
10:42
Mark Koep: the
10:43
Mark Koep: country.
10:44
Mark Koep: Campground
10:44
Mark Koep: was
10:44
Mark Koep: probably
10:45
Mark Koep: 40
10:45
Mark Koep: percent
10:45
Mark Koep: full
10:46
Mark Koep: at
10:46
Mark Koep: Indiana
10:46
Mark Koep: Dunes,
10:46
Mark Koep: right?
10:47
Mark Koep: It's
10:47
Mark Koep: near
10:47
Mark Koep: a
10:47
Mark Koep: major
10:47
Mark Koep: city,
10:48
Mark Koep: meaning
10:48
Mark Koep: near
10:48
Mark Koep: Chicago,
10:49
Mark Koep: and
10:49
Mark Koep: it's
10:49
Mark Koep: a
10:49
Mark Koep: state
10:49
Mark Koep: park
10:49
Mark Koep: and
10:49
Mark Koep: so
10:50
Mark Koep: forth.
10:51
Mark Koep: What
10:51
Mark Koep: was
10:51
Mark Koep: interesting
10:51
Mark Koep: about
10:52
Mark Koep: it
10:52
Mark Koep: is
10:53
Mark Koep: they
10:53
Mark Koep: had,
10:54
Mark Koep: and
10:54
Mark Koep: I
10:54
Mark Koep: actually
10:54
Mark Koep: ended
10:54
Mark Koep: up
10:54
Mark Koep: speaking
10:55
Mark Koep: to
10:55
Mark Koep: the
10:55
Mark Koep: manager
10:55
Mark Koep: of
10:55
Mark Koep: the
10:55
Mark Koep: park,
10:56
Mark Koep: they've
10:56
Mark Koep: had
10:56
Mark Koep: that
10:56
Mark Koep: occupancy
10:57
Mark Koep: all
10:57
Mark Koep: winter
10:57
Mark Koep: long.
10:57
Mark Koep: People
10:58
Mark Koep: have
10:58
Mark Koep: been
10:58
Mark Koep: camping
10:58
Mark Koep: there,
10:59
Mark Koep: and
10:59
Mark Koep: this
10:59
Mark Koep: is
10:59
Mark Koep: not
11:00
Mark Koep: a
11:00
Mark Koep: place
11:00
Mark Koep: where
11:00
Mark Koep: you
11:00
Mark Koep: can
11:00
Mark Koep: stay.
11:01
Mark Koep: It's
11:01
Mark Koep: camping,
11:01
Mark Koep: right?
11:02
Mark Koep: So
11:02
Mark Koep: a
11:03
Mark Koep: lot
11:03
Mark Koep: of
11:03
Mark Koep: folks
11:03
Mark Koep: camping.
11:03
Mark Koep: I
11:03
Mark Koep: got
11:04
Mark Koep: to
11:04
Mark Koep: talk
11:04
Mark Koep: to
11:04
Mark Koep: him
11:04
Mark Koep: about
11:04
Mark Koep: it.
11:04
Mark Koep: I'm
11:04
Mark Koep: like,
11:04
Mark Koep: is
11:04
Mark Koep: this
11:05
Mark Koep: normal
11:05
Mark Koep: for
11:05
Mark Koep: this
11:05
Mark Koep: park?
11:05
Mark Koep: He's
11:06
Mark Koep: no.
11:06
Mark Koep: He
11:06
Mark Koep: COVID
11:08
Mark Koep: that
11:08
Mark Koep: people
11:08
Mark Koep: are
11:08
Mark Koep: camping,
11:09
Mark Koep: and
11:10
Mark Koep: what
11:10
Mark Koep: was
11:11
Mark Koep: interesting
11:11
Mark Koep: about
11:11
Mark Koep: that
11:12
Mark Koep: is
11:12
Mark Koep: we
11:12
Mark Koep: have
11:12
Mark Koep: a
11:12
Mark Koep: viral
11:13
Mark Koep: video
11:13
Mark Koep: that
11:13
Mark Koep: went
11:13
Mark Koep: up
11:14
Mark Koep: for
11:14
Mark Koep: campground
11:14
Mark Koep: views.
11:14
Mark Koep: And
11:14
Mark Koep: it's
11:15
Mark Koep: a
11:15
Mark Koep: video
11:15
Mark Koep: that
11:15
Mark Koep: I
11:15
Mark Koep: filmed
11:16
Mark Koep: for
11:16
Mark Koep: my
11:16
Mark Koep: RV
11:16
Mark Koep: because
11:17
Mark Koep: they
11:17
Mark Koep: knocked
11:17
Mark Koep: on
11:17
Mark Koep: my
11:18
Mark Koep: door
11:18
Mark Koep: and
11:18
Mark Koep: they
11:18
Mark Koep: said,
11:19
Mark Koep: Hey,
11:19
Mark Koep: we're
11:19
Mark Koep: removing
11:19
Mark Koep: the
11:19
Mark Koep: tree
11:20
Mark Koep: outside
11:20
Mark Koep: of
11:20
Mark Koep: your
11:21
Mark Koep: RV.
11:21
Mark Koep: And
11:21
Mark Koep: I
11:21
Mark Koep: was
11:21
Mark Koep: like,
11:23
Mark Koep: Are
11:23
Mark Koep: you
11:23
Mark Koep: serious?
11:23
Mark Koep: And
11:23
Mark Koep: yeah,
11:24
Mark Koep: but
11:24
Mark Koep: we'll
11:24
Mark Koep: have
11:24
Mark Koep: tension
11:25
Mark Koep: on
11:25
Mark Koep: it.
11:25
Mark Koep: So
11:25
Mark Koep: it'll
11:25
Mark Koep: fall
11:26
Mark Koep: away
11:26
Mark Koep: from
11:26
Mark Koep: your
11:26
Mark Koep: RV.
11:27
Mark Koep: And
11:27
Mark Koep: they
11:27
Mark Koep: proceeded
11:27
Mark Koep: to
11:27
Mark Koep: cut
11:27
Mark Koep: down
11:28
Mark Koep: about
11:28
Mark Koep: 150
11:29
Mark Koep: foot
11:30
Mark Koep: pine
11:30
Mark Koep: tree.
11:30
Mark Koep: That
11:30
Mark Koep: was
11:30
Mark Koep: about
11:31
Mark Koep: 10
11:31
Mark Koep: feet
11:31
Mark Koep: from
11:31
Mark Koep: my
11:31
Mark Koep: rig.
11:32
Mark Koep: It
11:32
Mark Koep: actually
11:33
Mark Koep: pivoted
11:33
Mark Koep: and
11:34
Mark Koep: fell
11:35
Mark Koep: not
11:35
Mark Koep: where
11:35
Mark Koep: they
11:35
Mark Koep: were
11:35
Mark Koep: pulling
11:36
Mark Koep: it,
11:36
Mark Koep: but
11:36
Mark Koep: across
11:37
Mark Koep: the
11:37
Mark Koep: front
11:37
Mark Koep: of
11:37
Mark Koep: my
11:37
Mark Koep: RV.
11:38
Mark Koep: 10
11:38
Mark Koep: minutes
11:39
Mark Koep: later,
11:40
Mark Koep: a
11:40
Mark Koep: limb
11:40
Mark Koep: that's
11:40
Mark Koep: called
11:41
Mark Koep: a
11:41
Mark Koep: Widowmaker
11:41
Mark Koep: from
11:41
Mark Koep: the
11:42
Mark Koep: neighboring
11:42
Mark Koep: tree
11:42
Mark Koep: broke,
11:43
Mark Koep: fell
11:43
Mark Koep: off,
11:43
Mark Koep: and
11:44
Mark Koep: killed
11:44
Mark Koep: the
11:45
Mark Koep: picnic
11:45
Mark Koep: table
11:45
Mark Koep: that
11:45
Mark Koep: my
11:45
Mark Koep: wife
11:46
Mark Koep: was
11:46
Mark Koep: just
11:46
Mark Koep: sitting
11:46
Mark Koep: at,
11:47
Mark Koep: not
11:47
Mark Koep: two
11:47
Mark Koep: minutes
11:47
Mark Koep: earlier.
11:48
Mark Koep: The
11:48
Mark Koep: long
11:49
Mark Koep: story
11:49
Mark Koep: there
11:49
Mark Koep: is
11:50
Mark Koep: that
11:50
Mark Koep: because
11:50
Mark Koep: they're
11:51
Mark Koep: so
11:51
Mark Koep: busy,
11:51
Mark Koep: they
11:51
Mark Koep: are
11:52
Mark Koep: actually
11:52
Mark Koep: cutting
11:52
Mark Koep: down
11:53
Mark Koep: trees
11:53
Mark Koep: and
11:53
Mark Koep: doing
11:54
Mark Koep: their
11:54
Mark Koep: yard
11:54
Mark Koep: maintenance
11:55
Mark Koep: in
11:55
Mark Koep: the
11:55
Mark Koep: middle
11:55
Mark Koep: of
11:55
Mark Koep: people
11:56
Mark Koep: camping
11:56
Mark Koep: in
11:56
Mark Koep: their
11:56
Mark Koep: freaking
11:57
Mark Koep: campground
11:57
Mark Koep: because
11:58
Mark Koep: of
11:58
Mark Koep: the
11:58
Mark Koep: demand
11:59
Mark Koep: in
11:59
Mark Koep: the
11:59
Mark Koep: wintertime.
12:00
Mark Koep: In
12:01
Mark Koep: the
12:01
Mark Koep: spot,
12:01
Mark Koep: and
12:02
Mark Koep: we
12:02
Mark Koep: experienced
12:02
Mark Koep: that
12:02
Mark Koep: in
12:02
Mark Koep: unique
12:03
Mark Koep: places.
12:04
Mark Koep: I
12:05
Mark Koep: agree
12:05
Mark Koep: with
12:05
Mark Koep: Mike.
12:06
Mark Koep: I
12:06
Mark Koep: agree
12:06
Mark Koep: with
12:06
Mark Koep: you,
12:06
Mark Koep: Brian.
12:07
Mark Koep: This
12:07
Mark Koep: is
12:07
Mark Koep: going
12:07
Mark Koep: to
12:07
Mark Koep: be
12:07
Mark Koep: a
12:08
Mark Koep: weird
12:08
Mark Koep: year.
12:08
Mark Koep: I
12:08
Mark Koep: think
12:09
Mark Koep: it's
12:09
Mark Koep: going
12:09
Mark Koep: to
12:09
Mark Koep: continue
12:09
Mark Koep: on
12:10
Mark Koep: because
12:10
Mark Koep: the
12:10
Mark Koep: economics
12:11
Mark Koep: in
12:11
Mark Koep: different
12:11
Mark Koep: areas
12:12
Mark Koep: have
12:12
Mark Koep: changed.
12:13
Mark Koep: And
12:13
Mark Koep: the
12:13
Mark Koep: reason
12:13
Mark Koep: for
12:13
Mark Koep: people
12:13
Mark Koep: to
12:14
Mark Koep: travel
12:14
Mark Koep: has
12:14
Mark Koep: changed.
12:15
Mark Koep: So
12:15
Mark Koep: parks
12:16
Mark Koep: that
12:16
Mark Koep: have
12:16
Mark Koep: traditionally
12:17
Mark Koep: had
12:17
Mark Koep: folks
12:17
Mark Koep: in
12:17
Mark Koep: them.
12:18
Mark Koep: They're
12:18
Mark Koep: all
12:18
Mark Koep: doing
12:19
Mark Koep: well.
12:19
Mark Koep: Their
12:19
Mark Koep: bookings
12:19
Mark Koep: are
12:19
Mark Koep: consistent.
12:20
Mark Koep: The
12:20
Mark Koep: newer
12:21
Mark Koep: parks
12:21
Mark Koep: that
12:21
Mark Koep: don't
12:21
Mark Koep: have
12:22
Mark Koep: the
12:22
Mark Koep: record,
12:22
Mark Koep: they're
12:23
Mark Koep: going
12:23
Mark Koep: to
12:23
Mark Koep: be
12:23
Mark Koep: more
12:23
Mark Koep: challenged
12:23
Mark Koep: on
12:24
Mark Koep: getting
12:24
Mark Koep: folks
12:24
Mark Koep: in
12:24
Mark Koep: there.
12:25
Mark Koep: And
12:25
Mark Koep: it's
12:25
Mark Koep: just
12:25
Mark Koep: going
12:25
Mark Koep: to
12:25
Mark Koep: be
12:25
Mark Koep: a
12:25
Mark Koep: weird
12:26
Mark Koep: year
12:26
Mark Koep: from
12:26
Mark Koep: a
12:26
Mark Koep: traveling
12:26
Mark Koep: perspective.
12:27
Mark Koep: But
12:27
Mark Koep: what
12:27
Mark Koep: I
12:27
Mark Koep: can
12:27
Mark Koep: tell
12:27
Mark Koep: you
12:28
Mark Koep: is
12:28
Mark Koep: the
12:28
Mark Koep: folks
12:29
Mark Koep: that
12:29
Mark Koep: are
12:29
Mark Koep: out
12:29
Mark Koep: traveling,
12:30
Mark Koep: they're
12:30
Mark Koep: there
12:30
Mark Koep: having
12:30
Mark Koep: a
12:31
Mark Koep: good
12:31
Mark Koep: time.
12:31
Mark Koep: They're
12:31
Mark Koep: enjoying
12:32
Mark Koep: the
12:32
Mark Koep: lifestyle.
12:33
Mark Koep: They're
12:33
Mark Koep: in
12:33
Mark Koep: newer
12:33
Mark Koep: RVs
12:34
Mark Koep: and
12:34
Mark Koep: they're
12:35
Mark Koep: looking
12:35
Mark Koep: forward
12:35
Mark Koep: to
12:35
Mark Koep: that
12:35
Mark Koep: overall
12:36
Mark Koep: adventure.
12:36
Mark Koep: So
12:37
Mark Koep: echoing
12:37
Mark Koep: what
12:37
Mark Koep: Brian
12:38
Mark Koep: said,
12:38
Mark Koep: our
12:38
Mark Koep: industry
12:38
Mark Koep: is
12:38
Mark Koep: in
12:39
Mark Koep: a
12:39
Mark Koep: good
12:39
Mark Koep: position.
12:39
Mark Koep: It's
12:39
Mark Koep: just
12:40
Mark Koep: going
12:40
Mark Koep: to
12:40
Mark Koep: be
12:40
Mark Koep: a
12:40
Mark Koep: different
12:40
Mark Koep: position
12:41
Mark Koep: as
12:41
Mark Koep: we
12:41
Mark Koep: go
12:41
Mark Koep: forward.
12:41
Mark Koep: Yeah,
12:42
Mark Koep: again,
12:42
Brian Searl: I
12:42
Brian Searl: don't,
12:42
Brian Searl: I'm
12:42
Brian Searl: not
12:42
Brian Searl: worried
12:43
Brian Searl: at
12:43
Brian Searl: all
12:43
Brian Searl: about
12:43
Brian Searl: the
12:43
Brian Searl: camping
12:44
Brian Searl: industry,
12:44
Brian Searl: and
12:44
Brian Searl: I'll
12:44
Brian Searl: shut
12:44
Brian Searl: up
12:45
Brian Searl: in
12:45
Brian Searl: a
12:45
Brian Searl: second
12:45
Brian Searl: because
12:45
Brian Searl: I
12:45
Brian Searl: know
12:45
Brian Searl: other
12:45
Brian Searl: people
12:46
Brian Searl: need
12:46
Brian Searl: to
12:46
Brian Searl: talk,
12:46
Brian Searl: I'm
12:47
Brian Searl: not
12:47
Brian Searl: worried
12:47
Brian Searl: at
12:47
Brian Searl: all
12:47
Brian Searl: about
12:47
Brian Searl: the
12:48
Brian Searl: industry.
12:48
Brian Searl: I'm
12:48
Brian Searl: worried
12:48
Brian Searl: about
12:48
Brian Searl: the
12:49
Brian Searl: shift
12:49
Brian Searl: away
12:50
Brian Searl: from
12:51
Brian Searl: perhaps
12:51
Brian Searl: the
12:51
Brian Searl: middle
12:52
Brian Searl: tier
12:53
Brian Searl: parks,
12:53
Brian Searl: like
12:53
Brian Searl: just
12:53
Brian Searl: picking
12:54
Brian Searl: the
12:54
Brian Searl: KOA
12:54
Brian Searl: holidays
12:55
Brian Searl: or
12:55
Brian Searl: something
12:55
Brian Searl: like
12:55
Brian Searl: that,
12:56
Brian Searl: right?
12:56
Brian Searl: I
12:56
Brian Searl: think
12:56
Brian Searl: the
12:57
Brian Searl: state
12:57
Brian Searl: parks
12:57
Brian Searl: are
12:57
Brian Searl: going
12:57
Brian Searl: to
12:58
Brian Searl: benefit.
12:58
Brian Searl: I
12:58
Brian Searl: think
12:59
Brian Searl: the
12:59
Brian Searl: BLM
12:59
Brian Searl: land
12:59
Brian Searl: is
13:00
Brian Searl: going
13:00
Brian Searl: to
13:00
Brian Searl: benefit.
13:00
Brian Searl: I
13:01
Brian Searl: think
13:01
Brian Searl: the
13:01
Brian Searl: higher
13:01
Brian Searl: end
13:01
Brian Searl: parks
13:02
Brian Searl: are
13:02
Brian Searl: going
13:02
Brian Searl: to
13:02
Brian Searl: be
13:02
Brian Searl: fine.
13:03
Brian Searl: I'm
13:03
Brian Searl: worried
13:03
Brian Searl: about
13:03
Brian Searl: the
13:03
Brian Searl: middle
13:04
Brian Searl: end
13:04
Brian Searl: park.
13:05
Brian Searl: Yeah.
13:07
Jeff Hoffman: Brian,
13:07
Jeff Hoffman: if
13:07
Jeff Hoffman: I
13:07
Jeff Hoffman: can
13:08
Jeff Hoffman: speak
13:08
Jeff Hoffman: to
13:08
Jeff Hoffman: that.
13:10
Jeff Hoffman: As
13:11
Jeff Hoffman: we
13:11
Jeff Hoffman: went
13:11
Jeff Hoffman: into
13:13
Jeff Hoffman: some
13:13
Jeff Hoffman: downturns
13:13
Jeff Hoffman: in
13:14
Jeff Hoffman: the
13:14
Jeff Hoffman: hotel
13:15
Jeff Hoffman: business,
13:16
Jeff Hoffman: what
13:17
Jeff Hoffman: we
13:17
Jeff Hoffman: found
13:17
Jeff Hoffman: is
13:19
Jeff Hoffman: mid
13:19
Jeff Hoffman: to
13:20
Jeff Hoffman: upper
13:21
Jeff Hoffman: stayed
13:21
Jeff Hoffman: well.
13:21
Jeff Hoffman: The
13:22
Jeff Hoffman: people
13:22
Jeff Hoffman: that
13:22
Jeff Hoffman: are
13:22
Jeff Hoffman: investing
13:23
Jeff Hoffman: in
13:23
Jeff Hoffman: their
13:24
Jeff Hoffman: campgrounds
13:25
Jeff Hoffman: and
13:25
Jeff Hoffman: updating
13:26
Jeff Hoffman: them
13:27
Jeff Hoffman: will
13:27
Jeff Hoffman: probably
13:28
Jeff Hoffman: do
13:28
Jeff Hoffman: well.
13:29
Jeff Hoffman: The
13:29
Jeff Hoffman: state
13:29
Jeff Hoffman: parks
13:30
Jeff Hoffman: are
13:30
Jeff Hoffman: always
13:30
Jeff Hoffman: going
13:30
Jeff Hoffman: to
13:30
Jeff Hoffman: do
13:31
Jeff Hoffman: well
13:33
Jeff Hoffman: because
13:33
Jeff Hoffman: they
13:34
Jeff Hoffman: have
13:34
Jeff Hoffman: a
13:34
Jeff Hoffman: certain
13:35
Jeff Hoffman: price
13:35
Jeff Hoffman: point
13:35
Jeff Hoffman: and
13:36
Jeff Hoffman: they
13:36
Jeff Hoffman: also
13:36
Jeff Hoffman: get
13:36
Jeff Hoffman: to
13:36
Jeff Hoffman: pick
13:37
Jeff Hoffman: the
13:37
Jeff Hoffman: most
13:37
Jeff Hoffman: beautiful
13:37
Jeff Hoffman: land.
13:38
Jeff Hoffman: For
13:39
Jeff Hoffman: But
13:40
Jeff Hoffman: what
13:40
Jeff Hoffman: I
13:40
Jeff Hoffman: find
13:41
Jeff Hoffman: is,
13:42
Jeff Hoffman: even
13:43
Jeff Hoffman: in
13:43
Jeff Hoffman: a
13:43
Jeff Hoffman: recession,
13:44
Jeff Hoffman: camping
13:44
Jeff Hoffman: does
13:45
Jeff Hoffman: okay.
13:46
Jeff Hoffman: I
13:47
Jeff Hoffman: do
13:47
Jeff Hoffman: see
13:47
Jeff Hoffman: a
13:47
Jeff Hoffman: trend
13:48
Jeff Hoffman: to
13:49
Jeff Hoffman: lessen
13:49
Jeff Hoffman: the
13:50
Jeff Hoffman: expense
13:51
Jeff Hoffman: of
13:51
Jeff Hoffman: camping,
13:51
Jeff Hoffman: which
13:52
Jeff Hoffman: is
13:52
Jeff Hoffman: going
13:54
Jeff Hoffman: off
13:54
Jeff Hoffman: grid,
13:55
Jeff Hoffman: but
13:56
Jeff Hoffman: I
13:56
Jeff Hoffman: still
13:56
Jeff Hoffman: think
13:56
Jeff Hoffman: the
13:58
Jeff Hoffman: RV
13:58
Jeff Hoffman: park
13:59
Jeff Hoffman: and
13:59
Jeff Hoffman: campground
14:00
Jeff Hoffman: That
14:01
Jeff Hoffman: is
14:01
Jeff Hoffman: well
14:01
Jeff Hoffman: maintained
14:02
Jeff Hoffman: is
14:02
Jeff Hoffman: going
14:02
Jeff Hoffman: to
14:03
Jeff Hoffman: still
14:03
Jeff Hoffman: be
14:03
Jeff Hoffman: a
14:03
Jeff Hoffman: good
14:04
Jeff Hoffman: player
14:04
Jeff Hoffman: in
14:04
Jeff Hoffman: the
14:04
Jeff Hoffman: industry.
14:05
Jeff Hoffman: The
14:06
Jeff Hoffman: ones
14:06
Brian Searl: that
14:07
Brian Searl: are
14:07
Brian Searl: so
14:07
Brian Searl: critically
14:08
Brian Searl: important,
14:08
Brian Searl: the
14:08
Brian Searl: well
14:09
Brian Searl: maintained,
14:10
Brian Searl: the
14:10
Brian Searl: looked
14:11
Brian Searl: after,
14:12
Brian Searl: and
14:12
Brian Searl: there's
14:12
Brian Searl: so
14:12
Brian Searl: many
14:13
Brian Searl: parks
14:13
Brian Searl: that
14:13
Brian Searl: have
14:13
Brian Searl: just
14:14
Brian Searl: not
14:14
Brian Searl: had
14:14
Brian Searl: to
14:15
Brian Searl: do
14:15
Brian Searl: that
14:15
Brian Searl: for
14:15
Brian Searl: so
14:15
Brian Searl: long.
14:16
Brian Searl: You
14:17
Brian Searl: got
14:17
Brian Searl: it.
14:17
Brian Searl: I
14:17
Brian Searl: think
14:18
Brian Searl: that's
14:18
Brian Searl: that.
14:19
Brian Searl: Yeah,
14:19
Brian Searl: I
14:19
Jeff Hoffman: think
14:19
Jeff Hoffman: that's
14:19
Jeff Hoffman: an
14:19
Jeff Hoffman: always
14:20
Jeff Hoffman: gets
14:20
Jeff Hoffman: kicked
14:20
Jeff Hoffman: out.
14:23
Mike Harrison: I
14:24
Mike Harrison: think,
14:24
Mike Harrison: what
14:24
Mike Harrison: parks
14:25
Mike Harrison: also
14:25
Mike Harrison: need
14:25
Mike Harrison: to
14:25
Mike Harrison: do
14:25
Mike Harrison: is,
14:26
Mike Harrison: this
14:26
Mike Harrison: is
14:26
Mike Harrison: the
14:26
Mike Harrison: time
14:27
Mike Harrison: to
14:27
Mike Harrison: really.
14:28
Mike Harrison: They've
14:28
Mike Harrison: been
14:29
Mike Harrison: sitting
14:29
Mike Harrison: fat
14:29
Mike Harrison: in
14:29
Mike Harrison: a
14:29
Mike Harrison: hog
14:29
Mike Harrison: for
14:30
Mike Harrison: so
14:30
Mike Harrison: long,
14:30
Mike Harrison: have
14:31
Mike Harrison: they
14:31
Mike Harrison: gone
14:31
Mike Harrison: through
14:31
Mike Harrison: their
14:31
Mike Harrison: P&
14:32
Mike Harrison: L,
14:32
Mike Harrison: right?
14:33
Mike Harrison: Is
14:33
Mike Harrison: there
14:33
Mike Harrison: fat
14:34
Mike Harrison: in
14:34
Mike Harrison: their
14:34
Mike Harrison: P&
14:34
Mike Harrison: L?
14:34
Mike Harrison: What's
14:35
Mike Harrison: their
14:35
Mike Harrison: label
14:35
Mike Harrison: model
14:35
Mike Harrison: look
14:35
Mike Harrison: like?
14:36
Mike Harrison: Have
14:36
Mike Harrison: they
14:36
Mike Harrison: looked
14:36
Mike Harrison: at
14:36
Mike Harrison: their
14:36
Mike Harrison: contracts?
14:37
Mike Harrison: What's
14:37
Mike Harrison: the
14:37
Mike Harrison: utility
14:38
Mike Harrison: rate?
14:38
Mike Harrison: Is
14:39
Mike Harrison: their
14:39
Mike Harrison: energy
14:39
Mike Harrison: conservation
14:40
Mike Harrison: any
14:40
Mike Harrison: good?
14:41
Mike Harrison: What's
14:41
Mike Harrison: their
14:41
Mike Harrison: cost
14:41
Mike Harrison: per
14:42
Mike Harrison: occupied
14:42
Mike Harrison: cabin?
14:43
Mike Harrison: All
14:43
Mike Harrison: the
14:43
Mike Harrison: basic
14:44
Mike Harrison: management
14:45
Mike Harrison: tenets
14:45
Mike Harrison: where
14:45
Mike Harrison: maybe
14:45
Mike Harrison: you
14:45
Mike Harrison: were
14:46
Mike Harrison: just,
14:46
Mike Harrison: your
14:46
Mike Harrison: revenue
14:47
Mike Harrison: growth
14:47
Mike Harrison: was
14:47
Mike Harrison: so
14:47
Mike Harrison: hand
14:48
Mike Harrison: over
14:48
Mike Harrison: foot
14:48
Mike Harrison: the
14:48
Mike Harrison: last
14:48
Mike Harrison: two
14:49
Mike Harrison: years,
14:49
Mike Harrison: three
14:49
Mike Harrison: years
14:49
Mike Harrison: to
14:49
Mike Harrison: Jeff's
14:50
Mike Harrison: point,
14:50
Mike Harrison: to
14:50
Mike Harrison: your
14:50
Mike Harrison: point,
14:51
Mike Harrison: you
14:51
Mike Harrison: didn't
14:51
Mike Harrison: have
14:52
Mike Harrison: to
14:52
Mike Harrison: think
14:52
Mike Harrison: about
14:52
Mike Harrison: it,
14:52
Mike Harrison: now
14:52
Mike Harrison: you
14:53
Mike Harrison: do.
14:53
Mike Harrison: And
14:53
Mike Harrison: if
14:54
Mike Harrison: you
14:54
Mike Harrison: aren't,
14:54
Mike Harrison: it's
14:54
Mike Harrison: to
14:55
Mike Harrison: obviously
14:55
Mike Harrison: your
14:55
Mike Harrison: own
14:55
Mike Harrison: detriment,
14:56
Mike Harrison: it's
14:56
Mike Harrison: your
14:56
Mike Harrison: bottom
14:56
Mike Harrison: line.
14:57
Mike Harrison: So
14:57
Mike Harrison: that's
14:57
Mike Harrison: what
14:57
Mike Harrison: we're
14:58
Mike Harrison: seeing
14:58
Mike Harrison: as
14:58
Mike Harrison: a
14:58
Mike Harrison: trend
14:58
Mike Harrison: is
14:59
Mike Harrison: some
14:59
Mike Harrison: of
14:59
Mike Harrison: the
14:59
Mike Harrison: conversations
15:00
Mike Harrison: starting
15:00
Mike Harrison: to
15:00
Mike Harrison: go
15:00
Mike Harrison: at
15:00
Mike Harrison: all
15:01
Mike Harrison: these
15:01
Mike Harrison: various
15:01
Mike Harrison: conferences
15:02
Mike Harrison: and
15:02
Mike Harrison: no
15:02
Mike Harrison: different.
15:02
Mike Harrison: I'm
15:02
Mike Harrison: at
15:03
Mike Harrison: the
15:03
Mike Harrison: storage
15:03
Mike Harrison: conference
15:03
Mike Harrison: right
15:03
Mike Harrison: now
15:04
Mike Harrison: in
15:04
Mike Harrison: Vegas.
15:05
Mike Harrison: And
15:05
Mike Harrison: it's
15:05
Mike Harrison: the
15:05
Mike Harrison: exact
15:06
Mike Harrison: same
15:06
Mike Harrison: discussion,
15:07
Mike Harrison: right?
15:07
Mike Harrison: They
15:07
Mike Harrison: were
15:07
Mike Harrison: looking
15:08
Mike Harrison: at
15:08
Mike Harrison: 22
15:09
Mike Harrison: and
15:10
Mike Harrison: 21
15:10
Mike Harrison: as
15:10
Mike Harrison: record
15:11
Mike Harrison: years,
15:11
Mike Harrison: right?
15:11
Mike Harrison: 23,
15:12
Mike Harrison: a
15:12
Mike Harrison: little
15:12
Mike Harrison: bit
15:12
Mike Harrison: flat,
15:13
Mike Harrison: and
15:13
Mike Harrison: they're
15:13
Mike Harrison: anticipating
15:14
Mike Harrison: that
15:14
Mike Harrison: it'll
15:14
Mike Harrison: be
15:14
Mike Harrison: down
15:15
Mike Harrison: a
15:15
Mike Harrison: little
15:15
Mike Harrison: bit,
15:15
Mike Harrison: and
15:16
Mike Harrison: a
15:16
Mike Harrison: lot
15:16
Mike Harrison: of
15:16
Mike Harrison: the
15:16
Mike Harrison: discussion
15:17
Mike Harrison: is
15:17
Mike Harrison: exactly
15:18
Mike Harrison: around
15:18
Mike Harrison: well
15:18
Mike Harrison: maintained
15:19
Mike Harrison: facility
15:20
Mike Harrison: and
15:21
Mike Harrison: cost
15:21
Mike Harrison: controls.
15:22
Mike Harrison: That,
15:22
Mike Harrison: that
15:23
Mike Harrison: is
15:23
Mike Harrison: probably
15:23
Mike Harrison: the
15:23
Mike Harrison: two
15:24
Mike Harrison: main
15:24
Mike Harrison: principles
15:24
Mike Harrison: I've
15:24
Mike Harrison: picked
15:25
Mike Harrison: up
15:25
Mike Harrison: here
15:25
Mike Harrison: so
15:25
Mike Harrison: far,
15:25
Mike Harrison: which
15:26
Mike Harrison: is
15:26
Mike Harrison: exactly
15:26
Mike Harrison: the
15:26
Mike Harrison: same
15:27
Mike Harrison: thing,
15:27
Mike Harrison: right?
15:27
Mike Harrison: It's,
15:28
Mike Harrison: we
15:28
Mike Harrison: have
15:28
Mike Harrison: to
15:28
Mike Harrison: be
15:29
Mike Harrison: good
15:29
Mike Harrison: stewards
15:29
Mike Harrison: of
15:29
Mike Harrison: our
15:30
Mike Harrison: business.
15:31
Brian Searl: Yeah.
15:31
Brian Searl: And
15:32
Brian Searl: if
15:32
Brian Searl: consumers
15:32
Brian Searl: are
15:33
Brian Searl: going
15:33
Brian Searl: to
15:33
Brian Searl: pick.
15:34
Brian Searl: If
15:34
Brian Searl: there's
15:34
Brian Searl: going
15:34
Brian Searl: to
15:34
Brian Searl: be
15:34
Brian Searl: less
15:35
Brian Searl: people
15:35
Brian Searl: going
15:35
Brian Searl: camping,
15:36
Brian Searl: but
15:36
Brian Searl: still
15:36
Brian Searl: a
15:36
Brian Searl: lot
15:36
Brian Searl: more
15:37
Brian Searl: than
15:37
Brian Searl: 2018,
15:37
Brian Searl: 2019,
15:38
Brian Searl: right?
15:40
Brian Searl: They're
15:40
Brian Searl: going
15:40
Brian Searl: to
15:40
Brian Searl: pick
15:40
Brian Searl: the
15:41
Brian Searl: well
15:41
Brian Searl: maintained,
15:42
Brian Searl: which
15:42
Brian Searl: in
15:42
Brian Searl: this
15:42
Brian Searl: case,
15:43
Brian Searl: like
15:43
Brian Searl: the
15:43
Brian Searl: developers,
15:44
Brian Searl: I
15:44
Brian Searl: think
15:44
Brian Searl: are
15:44
Brian Searl: going
15:44
Brian Searl: to
15:44
Brian Searl: benefit
15:45
Brian Searl: from
15:45
Brian Searl: this.
15:45
Brian Searl: The
15:45
Brian Searl: brand
15:45
Brian Searl: new
15:46
Brian Searl: shiny
15:46
Brian Searl: parks,
15:47
Brian Searl: as
15:47
Brian Searl: long
15:48
Brian Searl: as
15:48
Brian Searl: they're
15:48
Brian Searl: doing
15:48
Brian Searl: some
15:48
Brian Searl: marketing,
15:49
Brian Searl: right?
15:49
Brian Searl: They
15:49
Brian Searl: know
15:49
Brian Searl: what
15:49
Brian Searl: they're
15:49
Brian Searl: doing
15:50
Brian Searl: from
15:50
Brian Searl: an
15:50
Brian Searl: op
15:50
Brian Searl: standpoint.
15:51
Brian Searl: I
15:51
Brian Searl: think
15:52
Brian Searl: they're
15:52
Brian Searl: going
15:52
Brian Searl: to
15:52
Brian Searl: benefit
15:52
Brian Searl: more.
15:53
Mark Koep: Just
15:54
Mark Koep: on
15:54
Mark Koep: the
15:54
Mark Koep: macro
15:54
Mark Koep: level,
15:54
Mark Koep: what
15:55
Mark Koep: we
15:55
Mark Koep: know
15:55
Mark Koep: and
15:55
Mark Koep: basically
15:56
Mark Koep: is
15:56
Mark Koep: that
15:56
Mark Koep: lower
15:57
Mark Koep: class
15:57
Mark Koep: folks,
15:58
Mark Koep: middle
15:58
Mark Koep: class
15:58
Mark Koep: folks,
15:58
Mark Koep: earning
15:59
Mark Koep: wise
15:59
Mark Koep: are
15:59
Mark Koep: getting
15:59
Mark Koep: crushed
16:00
Mark Koep: right
16:00
Mark Koep: now
16:00
Mark Koep: by
16:01
Mark Koep: overall
16:01
Mark Koep: costs
16:02
Mark Koep: and
16:02
Mark Koep: inflation.
16:02
Mark Koep: So
16:03
Mark Koep: there's
16:03
Mark Koep: not
16:03
Mark Koep: free
16:04
Mark Koep: money
16:04
Mark Koep: there
16:04
Mark Koep: to
16:04
Mark Koep: go
16:05
Mark Koep: recreational
16:06
Mark Koep: camping
16:06
Mark Koep: at
16:06
Mark Koep: a
16:06
Mark Koep: private
16:07
Mark Koep: park.
16:07
Mark Koep: That's
16:07
Mark Koep: where
16:07
Mark Koep: they'll
16:08
Mark Koep: end
16:08
Mark Koep: up
16:08
Mark Koep: at
16:08
Mark Koep: a
16:08
Mark Koep: public
16:09
Mark Koep: park.
16:09
Mark Koep: That's
16:09
Mark Koep: going
16:09
Mark Koep: to
16:09
Mark Koep: be
16:09
Mark Koep: lesser
16:10
Mark Koep: fees
16:10
Mark Koep: on
16:10
Mark Koep: the
16:11
Mark Koep: flip
16:11
Mark Koep: side
16:11
Mark Koep: folks
16:11
Mark Koep: that
16:11
Mark Koep: have
16:12
Mark Koep: the
16:12
Mark Koep: capital
16:12
Mark Koep: and
16:12
Mark Koep: the
16:12
Mark Koep: means
16:13
Mark Koep: they're
16:13
Mark Koep: going
16:13
Mark Koep: to
16:13
Mark Koep: still
16:14
Mark Koep: travel
16:14
Mark Koep: and
16:14
Mark Koep: go
16:14
Mark Koep: camping.
16:15
Mark Koep: I
16:15
Mark Koep: think
16:15
Mark Koep: it
16:15
Mark Koep: was
16:15
Mark Koep: Brian
16:15
Mark Koep: that
16:15
Mark Koep: mentioned
16:16
Mark Koep: that
16:16
Mark Koep: about
16:16
Mark Koep: that.
16:16
Mark Koep: The
16:17
Mark Koep: middle
16:17
Mark Koep: market
16:17
Mark Koep: parks
16:18
Mark Koep: are
16:18
Mark Koep: going
16:18
Mark Koep: to,
16:18
Mark Koep: if.
16:18
Mark Koep: Feel
16:19
Mark Koep: affected.
16:19
Mark Koep: The
16:20
Mark Koep: higher
16:20
Mark Koep: end
16:20
Mark Koep: ones
16:20
Mark Koep: will
16:20
Mark Koep: do
16:21
Mark Koep: well,
16:21
Mark Koep: and
16:21
Mark Koep: it's
16:21
Mark Koep: just
16:22
Mark Koep: going
16:22
Mark Koep: to,
16:22
Mark Koep: it's
16:22
Mark Koep: how
16:23
Mark Koep: the
16:23
Mark Koep: things
16:23
Mark Koep: are
16:23
Mark Koep: going
16:23
Mark Koep: to
16:23
Mark Koep: feather
16:24
Mark Koep: out
16:24
Mark Koep: over
16:24
Mark Koep: these
16:24
Mark Koep: next
16:25
Mark Koep: few
16:25
Mark Koep: months
16:25
Mark Koep: and
16:26
Mark Koep: into
16:26
Mark Koep: the
16:26
Mark Koep: next
16:26
Mark Koep: few
16:26
Mark Koep: years,
16:27
Mark Koep: I
16:27
Mark Koep: think
16:27
Mark Koep: you're
16:27
Mark Koep: just
16:27
Mark Koep: going
16:27
Mark Koep: to
16:27
Mark Koep: have
16:28
Mark Koep: to
16:28
Mark Koep: really,
16:28
Mark Koep: if
16:29
Mark Koep: you're
16:29
Mark Koep: an
16:29
Mark Koep: operator
16:29
Mark Koep: running
16:29
Mark Koep: a
16:29
Mark Koep: park,
16:30
Mark Koep: you're
16:30
Mark Koep: going
16:30
Mark Koep: to
16:30
Mark Koep: have
16:30
Mark Koep: to
16:30
Mark Koep: kill
16:30
Mark Koep: it.
16:30
Mark Koep: You're
16:31
Mark Koep: just
16:31
Mark Koep: going
16:31
Mark Koep: to
16:31
Mark Koep: have
16:31
Mark Koep: to
16:31
Mark Koep: do
16:31
Mark Koep: a
16:31
Mark Koep: really
16:31
Mark Koep: good
16:31
Mark Koep: job
16:32
Mark Koep: with
16:32
Mark Koep: your
16:32
Mark Koep: amenities,
16:32
Mark Koep: your
16:32
Mark Koep: features,
16:33
Mark Koep: and
16:33
Mark Koep: I
16:33
Mark Koep: think
16:34
Mark Koep: importantly,
16:34
Mark Koep: I've
16:34
Mark Koep: said
16:35
Mark Koep: this
16:35
Mark Koep: at
16:35
Mark Koep: a
16:35
Mark Koep: few
16:35
Mark Koep: of
16:35
Mark Koep: the
16:35
Mark Koep: shows,
16:36
Mark Koep: this
16:36
Mark Koep: is
16:36
Mark Koep: the
16:36
Mark Koep: year
16:36
Mark Koep: of
16:37
Mark Koep: the
16:37
Mark Koep: marketers,
16:37
Mark Koep: the
16:37
Mark Koep: folks
16:38
Mark Koep: that
16:38
Mark Koep: can
16:38
Mark Koep: effectively
16:39
Mark Koep: drive.
16:40
Mark Koep: Eyeballs
16:40
Mark Koep: to
16:40
Mark Koep: their
16:41
Mark Koep: website
16:41
Mark Koep: from
16:41
Mark Koep: guests
16:42
Mark Koep: who
16:42
Mark Koep: are
16:42
Mark Koep: looking
16:42
Mark Koep: to
16:42
Mark Koep: convert.
16:43
Mark Koep: Those
16:43
Mark Koep: are
16:44
Mark Koep: the
16:44
Mark Koep: ones
16:44
Mark Koep: that
16:44
Mark Koep: are
16:44
Mark Koep: going
16:44
Mark Koep: to
16:44
Mark Koep: win.
16:45
Mark Koep: Even
16:45
Mark Koep: if
16:45
Mark Koep: you
16:45
Mark Koep: don't
16:45
Mark Koep: have
16:45
Mark Koep: the
16:46
Mark Koep: greatest
16:46
Mark Koep: amenities
16:46
Mark Koep: or
16:47
Mark Koep: the
16:47
Mark Koep: greatest
16:47
Mark Koep: features,
16:48
Mark Koep: if
16:48
Mark Koep: you're
16:48
Mark Koep: able
16:48
Mark Koep: to
16:48
Mark Koep: drive
16:48
Mark Koep: more
16:49
Mark Koep: eyeballs
16:49
Mark Koep: in
16:49
Mark Koep: and
16:49
Mark Koep: convert
16:50
Mark Koep: them
16:50
Mark Koep: into
16:50
Mark Koep: guests,
16:51
Mark Koep: you're
16:51
Mark Koep: going
16:51
Mark Koep: to
16:51
Mark Koep: do
16:51
Mark Koep: well.
16:51
Mark Koep: So
16:52
Mark Koep: unlike
16:52
Mark Koep: years
16:53
Mark Koep: past
16:53
Mark Koep: when
16:53
Mark Koep: you
16:53
Mark Koep: didn't
16:53
Mark Koep: really
16:54
Mark Koep: have
16:54
Mark Koep: to
16:54
Mark Koep: do
16:54
Mark Koep: much
16:54
Mark Koep: of
16:54
Mark Koep: anything,
16:55
Mark Koep: people
16:55
Mark Koep: were
16:55
Mark Koep: knocking
16:56
Mark Koep: down
16:56
Mark Koep: your
16:56
Mark Koep: door.
16:56
Mark Koep: This
16:57
Mark Koep: is
16:57
Mark Koep: the
16:57
Mark Koep: year
16:57
Mark Koep: where
16:57
Mark Koep: you're
16:57
Mark Koep: really
16:58
Mark Koep: going
16:58
Mark Koep: to
16:58
Mark Koep: have
16:58
Mark Koep: to
16:58
Mark Koep: get
16:58
Mark Koep: effective
16:58
Mark Koep: at
16:58
Mark Koep: marketing
16:59
Mark Koep: and
16:59
Mark Koep: then
16:59
Mark Koep: carry
17:00
Mark Koep: that
17:00
Mark Koep: forward.
17:01
Mike Harrison: And
17:01
Mike Harrison: because
17:02
Mike Harrison: there's
17:02
Mike Harrison: more
17:02
Mike Harrison: competitors.
17:04
Mike Harrison: Go
17:04
Mike Harrison: ahead,
17:04
Scott Bahr: Scott.
17:05
Scott Bahr: Oh,
17:05
Scott Bahr: actually,
17:06
Scott Bahr: Mike,
17:06
Scott Bahr: that's
17:07
Scott Bahr: essentially,
17:08
Scott Bahr: I
17:08
Scott Bahr: was
17:08
Scott Bahr: going
17:08
Scott Bahr: to
17:08
Scott Bahr: build
17:08
Scott Bahr: on
17:08
Scott Bahr: that
17:08
Scott Bahr: whole
17:09
Scott Bahr: idea
17:09
Scott Bahr: of
17:09
Scott Bahr: what's
17:10
Scott Bahr: available
17:10
Scott Bahr: in
17:10
Scott Bahr: the
17:10
Scott Bahr: market
17:11
Scott Bahr: and
17:11
Scott Bahr: how
17:11
Scott Bahr: people
17:11
Scott Bahr: are
17:11
Scott Bahr: planning
17:12
Scott Bahr: their
17:12
Scott Bahr: trips,
17:13
Scott Bahr: which
17:13
Scott Bahr: includes,
17:14
Scott Bahr: especially
17:15
Scott Bahr: when
17:15
Scott Bahr: in
17:15
Scott Bahr: a
17:16
Scott Bahr: down
17:16
Scott Bahr: economy
17:16
Scott Bahr: or
17:17
Scott Bahr: when
17:17
Scott Bahr: finances
17:18
Scott Bahr: are
17:18
Scott Bahr: a
17:18
Scott Bahr: little
17:18
Scott Bahr: rough,
17:18
Scott Bahr: what
17:19
Scott Bahr: you
17:20
Scott Bahr: tend
17:20
Scott Bahr: to
17:20
Scott Bahr: see
17:20
Scott Bahr: is
17:21
Scott Bahr: a
17:21
Scott Bahr: much
17:21
Scott Bahr: more
17:22
Scott Bahr: of
17:22
Scott Bahr: a
17:22
Scott Bahr: mix
17:23
Scott Bahr: of
17:24
Scott Bahr: how,
17:24
Scott Bahr: some
17:24
Scott Bahr: blended
17:25
Scott Bahr: types
17:26
Scott Bahr: of
17:26
Scott Bahr: trips
17:26
Scott Bahr: where
17:27
Scott Bahr: they
17:27
Scott Bahr: may,
17:28
Scott Bahr: pick
17:29
Scott Bahr: some
17:29
Scott Bahr: stays.
17:31
Scott Bahr: at
17:31
Scott Bahr: a
17:31
Scott Bahr: park
17:31
Scott Bahr: where
17:32
Scott Bahr: there's
17:32
Scott Bahr: fees
17:32
Scott Bahr: at
17:32
Scott Bahr: a
17:32
Scott Bahr: private,
17:33
Scott Bahr: maybe
17:33
Scott Bahr: the
17:33
Scott Bahr: mid
17:33
Scott Bahr: range
17:33
Scott Bahr: park,
17:34
Scott Bahr: but
17:34
Scott Bahr: they're
17:34
Scott Bahr: decreasing
17:35
Scott Bahr: the
17:35
Scott Bahr: length
17:35
Scott Bahr: of
17:36
Scott Bahr: their
17:36
Scott Bahr: stay
17:36
Scott Bahr: and
17:36
Scott Bahr: the
17:37
Scott Bahr: trade
17:37
Scott Bahr: off
17:37
Scott Bahr: is
17:37
Scott Bahr: to
17:37
Scott Bahr: stay
17:37
Scott Bahr: at
17:37
Scott Bahr: more
17:38
Scott Bahr: rustic
17:38
Scott Bahr: locations.
17:39
Scott Bahr: So
17:39
Scott Bahr: that's
17:39
Scott Bahr: one
17:39
Scott Bahr: of
17:39
Scott Bahr: the
17:40
Scott Bahr: things
17:40
Scott Bahr: that
17:40
Scott Bahr: we've
17:40
Scott Bahr: seen
17:41
Scott Bahr: is
17:41
Scott Bahr: that
17:41
Scott Bahr: blend
17:42
Scott Bahr: and
17:42
Scott Bahr: the
17:42
Scott Bahr: organizations
17:43
Scott Bahr: that
17:43
Scott Bahr: are
17:43
Scott Bahr: providing
17:44
Scott Bahr: those
17:44
Scott Bahr: kind
17:45
Scott Bahr: of,
17:45
Scott Bahr: those
17:45
Scott Bahr: convenient
17:45
Scott Bahr: ways,
17:46
Scott Bahr: especially
17:46
Scott Bahr: for
17:46
Scott Bahr: people,
17:47
Scott Bahr: convenient,
17:48
Scott Bahr: lower
17:48
Scott Bahr: cost
17:48
Scott Bahr: ways
17:48
Scott Bahr: to
17:49
Scott Bahr: stay
17:50
Scott Bahr: whether
17:50
Scott Bahr: it's
17:50
Scott Bahr: along
17:50
Scott Bahr: the
17:51
Scott Bahr: way
17:51
Scott Bahr: or
17:51
Scott Bahr: as
17:51
Scott Bahr: part
17:51
Scott Bahr: of
17:51
Scott Bahr: the
17:52
Scott Bahr: destination,
17:52
Scott Bahr: those
17:53
Scott Bahr: are
17:53
Scott Bahr: the
17:53
Scott Bahr: ones
17:53
Scott Bahr: that
17:53
Scott Bahr: are
17:53
Scott Bahr: really
17:54
Scott Bahr: important.
17:54
Scott Bahr: Benefiting
17:55
Scott Bahr: right
17:55
Scott Bahr: now.
17:56
Scott Bahr: And
17:57
Scott Bahr: I,
17:57
Scott Bahr: that,
17:57
Scott Bahr: that
17:57
Scott Bahr: seems
17:58
Scott Bahr: to
17:58
Scott Bahr: be,
17:58
Scott Bahr: at
17:58
Scott Bahr: least
17:58
Scott Bahr: from
17:59
Scott Bahr: my
17:59
Scott Bahr: perspective,
18:00
Scott Bahr: what
18:00
Scott Bahr: we're
18:00
Scott Bahr: starting
18:00
Scott Bahr: to
18:00
Scott Bahr: see
18:01
Scott Bahr: and
18:01
Scott Bahr: what
18:01
Scott Bahr: I
18:01
Scott Bahr: would
18:01
Scott Bahr: predict
18:02
Scott Bahr: will
18:02
Scott Bahr: continue
18:02
Scott Bahr: to
18:02
Mark Koep: happen.
18:03
Mark Koep: And
18:03
Mark Koep: I'll
18:03
Mark Koep: add
18:03
Mark Koep: on
18:03
Mark Koep: to
18:04
Mark Koep: that
18:04
Mark Koep: because
18:04
Mark Koep: one
18:04
Mark Koep: of
18:04
Mark Koep: the
18:04
Mark Koep: things
18:05
Mark Koep: that
18:05
Mark Koep: we
18:05
Mark Koep: did
18:05
Mark Koep: in
18:05
Mark Koep: this
18:05
Mark Koep: journey,
18:06
Mark Koep: and
18:06
Mark Koep: it
18:06
Mark Koep: was
18:06
Mark Koep: unique
18:07
Mark Koep: because
18:07
Mark Koep: we
18:07
Mark Koep: were
18:07
Mark Koep: traveling
18:07
Mark Koep: through
18:08
Mark Koep: a
18:08
Mark Koep: lot
18:08
Mark Koep: of
18:08
Mark Koep: the
18:08
Mark Koep: colder
18:08
Mark Koep: areas
18:09
Mark Koep: where
18:09
Mark Koep: a
18:09
Mark Koep: lot
18:09
Mark Koep: of
18:09
Mark Koep: parks
18:09
Mark Koep: are
18:10
Mark Koep: shut
18:10
Mark Koep: down
18:10
Mark Koep: is
18:10
Mark Koep: we
18:10
Mark Koep: actually
18:11
Mark Koep: stayed
18:11
Mark Koep: at
18:11
Mark Koep: three
18:12
Mark Koep: different
18:12
Mark Koep: of
18:12
Mark Koep: the
18:12
Mark Koep: Loves
18:13
Mark Koep: RV
18:13
Mark Koep: stops
18:14
Mark Koep: where
18:14
Mark Koep: they've
18:14
Mark Koep: got
18:14
Mark Koep: either
18:15
Mark Koep: RV
18:15
Mark Koep: sites
18:15
Mark Koep: next
18:16
Mark Koep: to
18:16
Mark Koep: the
18:16
Mark Koep: pumps
18:16
Mark Koep: or
18:16
Mark Koep: actually
18:17
Mark Koep: a
18:17
Mark Koep: dedicated
18:18
Mark Koep: RV
18:18
Mark Koep: park
18:18
Mark Koep: in
18:18
Mark Koep: the
18:18
Mark Koep: case
18:19
Mark Koep: of
18:19
Mark Koep: normal
18:19
Mark Koep: Illinois.
18:20
Mark Koep: And
18:20
Mark Koep: we
18:20
Mark Koep: had
18:20
Mark Koep: to.
18:22
Mark Koep: We
18:22
Mark Koep: also
18:22
Mark Koep: took
18:23
Mark Koep: the
18:23
Mark Koep: opportunity
18:23
Mark Koep: to
18:23
Mark Koep: stay
18:24
Mark Koep: at
18:24
Mark Koep: one
18:24
Mark Koep: of
18:24
Mark Koep: the
18:24
Mark Koep: RV
18:24
Mark Koep: self
18:25
Mark Koep: park
18:25
Mark Koep: locations.
18:26
Mark Koep: So
18:26
Mark Koep: these
18:26
Mark Koep: are
18:26
Mark Koep: the,
18:26
Mark Koep: the
18:27
Mark Koep: automated
18:27
Mark Koep: style
18:27
Mark Koep: RV
18:28
Mark Koep: parks
18:28
Mark Koep: that
18:28
Mark Koep: you
18:28
Mark Koep: stop
18:28
Mark Koep: at
18:29
Mark Koep: overnight
18:29
Mark Koep: instead
18:29
Mark Koep: of
18:29
Mark Koep: doing
18:29
Mark Koep: a
18:29
Mark Koep: Walmart
18:30
Mark Koep: or
18:30
Mark Koep: whatnot.
18:31
Mark Koep: And
18:31
Mark Koep: I
18:31
Mark Koep: can
18:31
Mark Koep: tell
18:31
Mark Koep: you
18:31
Mark Koep: that's
18:32
Mark Koep: a
18:32
Mark Koep: huge
18:32
Mark Koep: gap
18:33
Mark Koep: filled
18:33
Mark Koep: in
18:33
Mark Koep: our
18:33
Mark Koep: industry.
18:34
Mark Koep: And
18:34
Mark Koep: it's
18:34
Mark Koep: a
18:34
Mark Koep: very,
18:35
Mark Koep: from
18:36
Mark Koep: the
18:36
Mark Koep: customer
18:37
Mark Koep: basis
18:37
Mark Koep: as
18:37
Mark Koep: a
18:38
Mark Koep: camper.
18:39
Mark Koep: Loved
18:39
Mark Koep: it
18:39
Mark Koep: because
18:40
Mark Koep: I
18:40
Mark Koep: can
18:40
Mark Koep: bust
18:40
Mark Koep: out
18:40
Mark Koep: the
18:41
Mark Koep: miles
18:41
Mark Koep: knowing
18:41
Mark Koep: that
18:41
Mark Koep: I
18:41
Mark Koep: was
18:41
Mark Koep: going
18:42
Mark Koep: to
18:42
Mark Koep: stay
18:42
Mark Koep: at
18:42
Mark Koep: a
18:42
Mark Koep: campground,
18:43
Mark Koep: bust
18:43
Mark Koep: out
18:43
Mark Koep: the
18:43
Mark Koep: miles
18:43
Mark Koep: and
18:44
Mark Koep: stay
18:44
Mark Koep: at
18:44
Mark Koep: a
18:44
Mark Koep: gas
18:44
Mark Koep: station.
18:45
Mark Koep: Back
18:45
Mark Koep: in,
18:46
Mark Koep: hook
18:46
Mark Koep: up,
18:46
Mark Koep: sleep,
18:47
Mark Koep: wake
18:47
Mark Koep: up,
18:47
Mark Koep: fill
18:48
Mark Koep: up
18:48
Mark Koep: and
18:48
Mark Koep: go
18:48
Mark Koep: again.
18:49
Mark Koep: So
18:49
Mark Koep: we're
18:49
Mark Koep: able
18:49
Mark Koep: to
18:49
Mark Koep: cover
18:49
Mark Koep: the
18:49
Mark Koep: miles
18:50
Mark Koep: and
18:51
Mark Koep: that
18:51
Mark Koep: is
18:51
Mark Koep: a
18:51
Mark Koep: huge
18:52
Mark Koep: gap.
18:52
Mark Koep: Now,
18:53
Mark Koep: obviously
18:53
Mark Koep: a
18:53
Mark Koep: lot
18:53
Mark Koep: of
18:53
Mark Koep: folks
18:54
Mark Koep: will
18:54
Mark Koep: go
18:54
Mark Koep: boondocking
18:54
Mark Koep: or
18:54
Mark Koep: Walmart
18:55
Mark Koep: or
18:55
Mark Koep: Harvest
18:55
Mark Koep: Host
18:55
Mark Koep: and
18:56
Mark Koep: so
18:56
Mark Koep: forth,
18:56
Mark Koep: but
18:57
Mark Koep: I
18:57
Mark Koep: just
18:57
Mark Koep: think
18:57
Mark Koep: that
18:57
Mark Koep: Loves
18:58
Mark Koep: is
18:58
Mark Koep: really
18:58
Mark Koep: filling
18:58
Mark Koep: a
18:58
Mark Koep: gap.
18:59
Mark Koep: And
18:59
Mark Koep: obviously
18:59
Mark Koep: they've
19:00
Mark Koep: been
19:00
Mark Koep: announcing
19:00
Mark Koep: that
19:00
Mark Koep: they're
19:01
Mark Koep: going
19:01
Mark Koep: to
19:01
Mark Koep: be
19:01
Mark Koep: adding
19:01
Mark Koep: what,
19:01
Mark Koep: like
19:01
Mark Koep: four
19:01
Mark Koep: more
19:01
Mark Koep: campsites.
19:01
Mark Koep: 45
19:02
Mark Koep: more
19:02
Mark Koep: locations
19:03
Mark Koep: this
19:03
Mark Koep: year
19:04
Mark Koep: to
19:04
Mark Koep: that
19:04
Mark Koep: service.
19:05
Mark Koep: I
19:05
Mark Koep: think
19:05
Mark Koep: it's
19:05
Mark Koep: a
19:05
Mark Koep: smart
19:06
Mark Koep: move
19:06
Mark Koep: on
19:06
Mark Koep: their
19:06
Mark Koep: part.
19:06
Mark Koep: And
19:07
Mark Koep: I
19:07
Mark Koep: think
19:07
Mark Koep: it
19:07
Mark Koep: really
19:07
Mark Koep: helps
19:08
Mark Koep: our
19:08
Mark Koep: overall
19:08
Mark Koep: industry
19:09
Mark Koep: because
19:09
Mark Koep: again,
19:09
Mark Koep: it's
19:10
Mark Koep: not
19:10
Mark Koep: cheap.
19:10
Mark Koep: It
19:10
Mark Koep: was
19:11
Mark Koep: 45
19:11
Mark Koep: bucks
19:11
Mark Koep: a
19:11
Mark Koep: night
19:12
Mark Koep: for
19:12
Mark Koep: these
19:12
Mark Koep: spots.
19:12
Mark Koep: So
19:13
Mark Koep: it
19:13
Mark Koep: wasn't
19:13
Mark Koep: like
19:13
Mark Koep: I
19:13
Mark Koep: was
19:14
Mark Koep: cheaping
19:14
Mark Koep: it
19:14
Mark Koep: out.
19:14
Mark Koep: It
19:14
Mark Koep: was
19:15
Mark Koep: just
19:15
Mark Koep: very
19:15
Mark Koep: convenient
19:16
Mark Koep: for
19:16
Mark Koep: those
19:16
Mark Koep: overnight
19:16
Mark Koep: spots
19:17
Mark Koep: at
19:17
Mark Koep: which
19:18
Mark Koep: I
19:18
Mark Koep: think
19:18
Mark Koep: that's
19:18
Mark Koep: a
19:18
Mark Koep: gap
19:18
Mark Koep: that's
19:18
Mark Koep: being
19:19
Mark Koep: filled.
19:20
Brian Searl: Yes,
19:20
Brian Searl: it's
19:20
Brian Searl: a
19:20
Brian Searl: gap,
19:21
Brian Searl: but
19:21
Brian Searl: it's
19:21
Brian Searl: a
19:21
Brian Searl: gap
19:21
Brian Searl: that's
19:21
Brian Searl: going
19:22
Brian Searl: to
19:22
Brian Searl: pull
19:22
Brian Searl: some
19:22
Brian Searl: it's
19:23
Brian Searl: not
19:23
Brian Searl: going
19:23
Brian Searl: to
19:23
Brian Searl: cause
19:23
Brian Searl: more
19:24
Brian Searl: people
19:24
Brian Searl: to
19:24
Brian Searl: go
19:24
Brian Searl: camping.
19:24
Brian Searl: It's
19:24
Brian Searl: going
19:25
Brian Searl: to
19:25
Brian Searl: pull
19:25
Brian Searl: people
19:25
Brian Searl: who
19:25
Brian Searl: may
19:26
Brian Searl: have
19:26
Brian Searl: otherwise
19:27
Brian Searl: gone
19:27
Brian Searl: a
19:27
Brian Searl: little
19:27
Brian Searl: bit
19:27
Brian Searl: further
19:28
Brian Searl: off
19:28
Brian Searl: the
19:28
Brian Searl: road,
19:28
Brian Searl: isn't
19:28
Brian Searl: it?
19:30
Mark Koep: It,
19:30
Mark Koep: what
19:30
Mark Koep: I
19:31
Mark Koep: found
19:31
Mark Koep: it,
19:32
Mark Koep: that's
19:32
Mark Koep: a
19:32
Mark Koep: good
19:32
Mark Koep: question.
19:33
Mark Koep: I
19:33
Mark Koep: don't
19:33
Mark Koep: know
19:33
Mark Koep: the
19:33
Mark Koep: answer
19:33
Mark Koep: on
19:33
Mark Koep: that
19:33
Mark Koep: one,
19:34
Mark Koep: Brian.
19:34
Mark Koep: Is
19:34
Mark Koep: it
19:34
Mark Koep: going
19:34
Mark Koep: to
19:34
Mark Koep: cause
19:35
Mark Koep: more
19:35
Mark Koep: people
19:35
Mark Koep: to
19:35
Mark Koep: camp?
19:36
Mark Koep: What,
19:37
Mark Koep: the
19:37
Mark Koep: reason
19:37
Mark Koep: I
19:37
Mark Koep: did
19:38
Mark Koep: this
19:38
Mark Koep: trip
19:38
Mark Koep: in
19:38
Mark Koep: an
19:38
Mark Koep: RV
19:39
Mark Koep: is
19:39
Mark Koep: there
19:39
Mark Koep: was
19:39
Mark Koep: two
19:39
Mark Koep: parts.
19:40
Mark Koep: Number
19:40
Mark Koep: one,
19:40
Mark Koep: I
19:40
Mark Koep: like
19:40
Mark Koep: RVing,
19:41
Mark Koep: but
19:41
Mark Koep: number
19:41
Mark Koep: two,
19:41
Mark Koep: I
19:41
Mark Koep: wanted
19:41
Mark Koep: to
19:41
Mark Koep: experience
19:42
Mark Koep: camping
19:42
Mark Koep: in
19:42
Mark Koep: the
19:43
Mark Koep: cold,
19:43
Mark Koep: like
19:43
Mark Koep: how,
19:44
Mark Koep: what
19:44
Mark Koep: is
19:44
Mark Koep: it
19:44
Mark Koep: like
19:44
Mark Koep: from
19:44
Mark Koep: a
19:44
Mark Koep: camping
19:45
Mark Koep: perspective,
19:46
Mark Koep: because
19:46
Mark Koep: the
19:46
Mark Koep: reality
19:46
Mark Koep: is
19:47
Mark Koep: as
19:47
Mark Koep: an
19:48
Mark Koep: industry,
19:48
Mark Koep: we're
19:48
Mark Koep: very
19:49
Mark Koep: limited
19:49
Mark Koep: to
19:49
Mark Koep: that
19:49
Mark Koep: three
19:50
Mark Koep: month
19:50
Mark Koep: window
19:50
Mark Koep: or
19:50
Mark Koep: five
19:51
Mark Koep: month
19:51
Mark Koep: window
19:51
Mark Koep: when
19:51
Mark Koep: it's
19:51
Mark Koep: warm,
19:52
Mark Koep: right?
19:52
Mark Koep: Can
19:53
Mark Koep: we
19:53
Mark Koep: open
19:53
Mark Koep: that
19:53
Mark Koep: season
19:54
Mark Koep: up
19:54
Mark Koep: and
19:54
Mark Koep: get
19:54
Mark Koep: people
19:54
Mark Koep: traveling
19:55
Mark Koep: more?
19:55
Mark Koep: What
19:55
Mark Koep: we
19:55
Mark Koep: know
19:55
Mark Koep: during
19:56
Mark Koep: COVID
19:56
Mark Koep: is
19:57
Mark Koep: a
19:57
Mark Koep: lot
19:57
Mark Koep: of
19:57
Mark Koep: people.
19:58
Mark Koep: Even
19:58
Mark Koep: though
19:58
Mark Koep: airline
19:58
Mark Koep: travel
19:59
Mark Koep: is
19:59
Mark Koep: up
19:59
Mark Koep: again,
20:00
Mark Koep: there's
20:00
Mark Koep: a
20:00
Mark Koep: lot
20:00
Mark Koep: of
20:00
Mark Koep: people
20:00
Mark Koep: who
20:01
Mark Koep: would
20:01
Mark Koep: prefer
20:01
Mark Koep: they
20:01
Mark Koep: have
20:01
Mark Koep: Airstreams
20:02
Mark Koep: or
20:02
Mark Koep: whatnot,
20:03
Mark Koep: the
20:03
Mark Koep: Class
20:03
Mark Koep: B
20:04
Mark Koep: vans,
20:04
Mark Koep: if
20:04
Mark Koep: they
20:04
Mark Koep: can
20:04
Mark Koep: drive
20:05
Mark Koep: somewhere
20:05
Mark Koep: in
20:05
Mark Koep: their
20:06
Mark Koep: van,
20:06
Mark Koep: and
20:06
Mark Koep: even
20:07
Mark Koep: stay
20:07
Mark Koep: in
20:07
Mark Koep: hotels
20:07
Mark Koep: along
20:08
Mark Koep: the
20:08
Mark Koep: way,
20:08
Mark Koep: but
20:08
Mark Koep: potentially
20:09
Mark Koep: stay
20:09
Mark Koep: in
20:09
Mark Koep: these
20:09
Mark Koep: roadside
20:10
Mark Koep: stops,
20:11
Mark Koep: they're
20:12
Mark Koep: more
20:12
Mark Koep: likely
20:12
Mark Koep: to
20:12
Mark Koep: do
20:12
Mark Koep: that.
20:13
Mark Koep: So
20:13
Mark Koep: does
20:13
Mark Koep: that
20:13
Mark Koep: extend
20:14
Mark Koep: our
20:14
Mark Koep: camping
20:14
Mark Koep: season
20:15
Mark Koep: out?
20:15
Mark Koep: And
20:16
Mark Koep: from
20:16
Mark Koep: my
20:16
Mark Koep: observations,
20:17
Mark Koep: non
20:17
Mark Koep: scientific,
20:18
Mark Koep: Scott,
20:18
Mark Koep: this
20:18
Mark Koep: is
20:19
Mark Koep: not
20:19
Mark Koep: a
20:19
Mark Koep: survey.
20:19
Mark Koep: I
20:19
Mark Koep: didn't
20:20
Mark Koep: serve
20:20
Mark Koep: any,
20:20
Mark Koep: survey
20:21
Mark Koep: anybody,
20:21
Mark Koep: but
20:21
Mark Koep: just
20:21
Mark Koep: observationally.
20:23
Mark Koep: We
20:23
Mark Koep: were
20:23
Mark Koep: staying
20:24
Mark Koep: in
20:24
Mark Koep: campgrounds
20:24
Mark Koep: in
20:25
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20:25
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20:26
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20:26
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20:27
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20:27
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20:27
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20:27
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20:28
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20:28
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20:28
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20:29
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20:29
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20:29
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20:30
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20:30
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20:30
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20:30
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20:32
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20:32
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20:32
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20:33
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20:33
Brian Searl: Don't
20:33
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20:33
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20:33
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20:34
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20:34
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20:36
Scott Bahr: I
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20:43
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21:19
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21:36
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21:37
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21:38
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21:39
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21:39
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21:40
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21:43
Brian Searl: Interesting.
21:43
Brian Searl: Okay.
21:43
Brian Searl: So
21:44
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21:44
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21:57
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21:59
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22:17
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22:18
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22:19
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22:19
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22:20
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22:20
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22:20
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22:21
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22:21
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22:23
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22:25
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22:25
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22:26
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22:27
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22:28
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22:28
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22:29
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22:29
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22:32
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22:33
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22:34
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22:35
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22:35
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22:35
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23:01
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23:10
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23:12
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23:20
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23:21
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23:22
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23:22
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23:31
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23:32
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23:33
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23:33
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23:33
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23:33
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23:34
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23:34
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23:34
Brian Searl: Who's
23:34
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23:35
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23:35
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23:35
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23:35
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23:35
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23:36
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23:36
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23:36
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23:36
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23:37
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23:37
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23:37
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23:41
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23:41
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23:42
Mike Harrison: Yeah,
23:43
Mike Harrison: go
23:43
Mike Harrison: ahead,
23:43
Mike Harrison: Scott.
23:44
Mike Harrison: Or
23:44
Mike Harrison: Jeff,
23:44
Mike Harrison: sorry.
23:45
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23:45
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23:50
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23:50
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23:51
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23:51
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23:51
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23:52
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23:53
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23:54
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23:55
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23:57
Jeff Hoffman: Just
23:57
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23:57
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23:58
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23:58
Jeff Hoffman: park
23:58
Jeff Hoffman: for
23:59
Jeff Hoffman: people
23:59
Jeff Hoffman: to
23:59
Jeff Hoffman: pull
23:59
Jeff Hoffman: into.
24:00
Jeff Hoffman: If
24:01
Jeff Hoffman: you
24:01
Jeff Hoffman: keep
24:01
Jeff Hoffman: asking
24:01
Jeff Hoffman: for
24:02
Jeff Hoffman: more
24:02
Jeff Hoffman: money
24:02
Jeff Hoffman: and
24:03
Jeff Hoffman: they
24:03
Jeff Hoffman: don't
24:03
Jeff Hoffman: see
24:03
Jeff Hoffman: you
24:03
Jeff Hoffman: putting
24:04
Jeff Hoffman: anything
24:04
Jeff Hoffman: in,
24:07
Jeff Hoffman: it's
24:07
Jeff Hoffman: gonna
24:07
Jeff Hoffman: reflect.
24:08
Jeff Hoffman: People
24:08
Jeff Hoffman: don't
24:09
Jeff Hoffman: mind
24:09
Jeff Hoffman: paying
24:10
Jeff Hoffman: updated
24:11
Jeff Hoffman: pricing
24:12
Jeff Hoffman: if
24:12
Jeff Hoffman: they
24:13
Jeff Hoffman: see
24:13
Jeff Hoffman: that
24:13
Jeff Hoffman: the
24:13
Jeff Hoffman: owner
24:14
Jeff Hoffman: is
24:14
Jeff Hoffman: putting
24:14
Jeff Hoffman: some
24:14
Jeff Hoffman: of
24:14
Jeff Hoffman: that
24:14
Jeff Hoffman: money
24:15
Jeff Hoffman: back
24:15
Jeff Hoffman: into
24:15
Jeff Hoffman: the
24:16
Jeff Hoffman: experience.
24:17
Jeff Hoffman: Because
24:18
Jeff Hoffman: that's
24:18
Jeff Hoffman: what
24:18
Jeff Hoffman: we're
24:18
Jeff Hoffman: selling
24:19
Jeff Hoffman: now
24:19
Jeff Hoffman: more
24:19
Jeff Hoffman: is
24:20
Jeff Hoffman: the
24:20
Jeff Hoffman: actual
24:21
Jeff Hoffman: camping
24:21
Jeff Hoffman: experience
24:22
Jeff Hoffman: and
24:22
Jeff Hoffman: trying
24:23
Jeff Hoffman: to
24:23
Jeff Hoffman: make
24:23
Jeff Hoffman: it
24:23
Jeff Hoffman: more
24:23
Jeff Hoffman: of
24:23
Jeff Hoffman: a
24:24
Jeff Hoffman: family
24:25
Jeff Hoffman: or
24:26
Jeff Hoffman: even
24:26
Jeff Hoffman: if
24:26
Jeff Hoffman: it's
24:26
Jeff Hoffman: a
24:26
Jeff Hoffman: couple,
24:27
Jeff Hoffman: trying
24:27
Jeff Hoffman: to
24:27
Jeff Hoffman: give
24:27
Jeff Hoffman: them
24:28
Jeff Hoffman: stuff
24:28
Jeff Hoffman: that
24:29
Jeff Hoffman: would
24:29
Jeff Hoffman: be
24:29
Jeff Hoffman: an
24:30
Jeff Hoffman: experience
24:30
Jeff Hoffman: on
24:31
Jeff Hoffman: our
24:31
Jeff Hoffman: campgrounds.
24:32
Brian Searl: So
24:32
Brian Searl: let
24:32
Brian Searl: me
24:32
Brian Searl: ask
24:33
Brian Searl: you
24:33
Brian Searl: this
24:33
Brian Searl: and
24:33
Brian Searl: you're,
24:34
Brian Searl: I
24:34
Brian Searl: don't
24:34
Brian Searl: think
24:34
Brian Searl: you're
24:34
Brian Searl: wrong,
24:36
Brian Searl: but
24:36
Brian Searl: I
24:36
Brian Searl: think
24:36
Brian Searl: there's
24:36
Brian Searl: two
24:37
Brian Searl: sides
24:37
Brian Searl: to
24:37
Brian Searl: that
24:37
Brian Searl: because
24:38
Brian Searl: you're
24:38
Brian Searl: talking
24:38
Brian Searl: about.
24:40
Brian Searl: Repeat
24:40
Brian Searl: guests
24:41
Brian Searl: who
24:41
Brian Searl: come
24:41
Brian Searl: back
24:42
Brian Searl: to
24:42
Brian Searl: the
24:42
Brian Searl: same
24:42
Brian Searl: area
24:42
Brian Searl: or
24:42
Brian Searl: the
24:43
Brian Searl: same
24:43
Brian Searl: park
24:43
Brian Searl: who
24:43
Brian Searl: know
24:44
Brian Searl: enough.
24:44
Brian Searl: And
24:44
Brian Searl: I
24:44
Brian Searl: know
24:45
Brian Searl: you're
24:45
Brian Searl: not
24:45
Brian Searl: only
24:45
Brian Searl: talking
24:45
Brian Searl: about
24:46
Brian Searl: repeat,
24:46
Brian Searl: but
24:46
Brian Searl: generally
24:46
Brian Searl: speaking,
24:47
Brian Searl: the
24:47
Brian Searl: people
24:48
Brian Searl: who
24:48
Brian Searl: are
24:48
Brian Searl: to
24:48
Brian Searl: notice
24:49
Brian Searl: that,
24:49
Brian Searl: to
24:49
Brian Searl: notice
24:50
Brian Searl: if
24:50
Brian Searl: the
24:50
Brian Searl: owner
24:50
Brian Searl: is
24:50
Brian Searl: putting
24:51
Brian Searl: money
24:51
Brian Searl: in,
24:51
Brian Searl: there
24:51
Brian Searl: has
24:52
Brian Searl: to
24:52
Brian Searl: be
24:52
Brian Searl: a
24:52
Brian Searl: baseline
24:53
Brian Searl: comparison
24:54
Brian Searl: to
24:54
Brian Searl: what
24:54
Brian Searl: it
24:54
Brian Searl: was.
24:55
Brian Searl: Before.
24:56
Brian Searl: Whether
24:56
Brian Searl: it's
24:56
Brian Searl: through
24:56
Brian Searl: marketing
24:57
Brian Searl: or
24:57
Brian Searl: pictures
24:57
Brian Searl: or
24:58
Brian Searl: whether
24:58
Brian Searl: that's
24:58
Brian Searl: staying
24:59
Brian Searl: with
24:59
Brian Searl: them
24:59
Brian Searl: or
24:59
Brian Searl: whatever
24:59
Brian Searl: else,
25:00
Brian Searl: how
25:00
Brian Searl: much
25:00
Brian Searl: does
25:00
Brian Searl: that
25:01
Brian Searl: impact
25:01
Brian Searl: somebody
25:01
Brian Searl: who's
25:02
Brian Searl: driving
25:02
Brian Searl: across
25:02
Brian Searl: the
25:03
Brian Searl: country
25:03
Brian Searl: or
25:03
Brian Searl: looking
25:03
Brian Searl: to
25:03
Brian Searl: get
25:04
Brian Searl: away
25:04
Brian Searl: for
25:04
Brian Searl: the
25:04
Brian Searl: weekend
25:04
Brian Searl: and
25:04
Brian Searl: has
25:04
Brian Searl: never
25:05
Brian Searl: been
25:05
Brian Searl: to
25:05
Brian Searl: your
25:05
Brian Searl: park
25:06
Brian Searl: or
25:06
Brian Searl: is
25:06
Brian Searl: staying
25:06
Brian Searl: closer
25:07
Brian Searl: to
25:07
Brian Searl: home
25:07
Brian Searl: because
25:07
Brian Searl: gas
25:07
Brian Searl: prices
25:08
Brian Searl: are
25:08
Brian Searl: more
25:08
Brian Searl: expensive,
25:09
Brian Searl: obviously
25:10
Brian Searl: there's
25:10
Brian Searl: a
25:10
Brian Searl: maintenance
25:11
Brian Searl: component
25:11
Brian Searl: to
25:12
Brian Searl: it,
25:12
Brian Searl: but
25:12
Brian Searl: how
25:13
Brian Searl: much
25:13
Brian Searl: of
25:13
Brian Searl: that
25:13
Brian Searl: comparison
25:14
Brian Searl: is
25:14
Brian Searl: noticeable
25:15
Brian Searl: to
25:15
Brian Searl: that
25:15
Brian Searl: kind
25:15
Brian Searl: of
25:15
Brian Searl: guest?
25:16
Jeff Hoffman: Somewhat,
25:17
Jeff Hoffman: I
25:17
Jeff Hoffman: would
25:17
Jeff Hoffman: go
25:17
Jeff Hoffman: back
25:18
Jeff Hoffman: to
25:18
Jeff Hoffman: Mark's
25:19
Jeff Hoffman: comment
25:19
Jeff Hoffman: in
25:20
Jeff Hoffman: that
25:21
Jeff Hoffman: if
25:21
Jeff Hoffman: you've
25:21
Jeff Hoffman: had
25:22
Jeff Hoffman: an
25:22
Jeff Hoffman: operating
25:22
Jeff Hoffman: system
25:23
Jeff Hoffman: for
25:23
Jeff Hoffman: a
25:23
Jeff Hoffman: number
25:24
Jeff Hoffman: of
25:24
Jeff Hoffman: years.
25:25
Jeff Hoffman: You're
25:25
Jeff Hoffman: going
25:26
Jeff Hoffman: to
25:26
Jeff Hoffman: have
25:26
Jeff Hoffman: an
25:26
Jeff Hoffman: email
25:27
Jeff Hoffman: marketing
25:27
Jeff Hoffman: list
25:28
Jeff Hoffman: of
25:29
Jeff Hoffman: past
25:29
Jeff Hoffman: tenants
25:30
Jeff Hoffman: or
25:31
Jeff Hoffman: guests,
25:32
Jeff Hoffman: and
25:33
Jeff Hoffman: if
25:33
Jeff Hoffman: you
25:33
Jeff Hoffman: can
25:34
Jeff Hoffman: get
25:34
Jeff Hoffman: back
25:34
Jeff Hoffman: to
25:35
Jeff Hoffman: them,
25:36
Jeff Hoffman: what
25:36
Jeff Hoffman: you've
25:36
Jeff Hoffman: done,
25:37
Jeff Hoffman: because
25:37
Jeff Hoffman: they
25:37
Jeff Hoffman: may
25:38
Jeff Hoffman: have
25:38
Jeff Hoffman: stayed
25:38
Jeff Hoffman: there
25:39
Jeff Hoffman: six
25:39
Jeff Hoffman: years
25:40
Jeff Hoffman: ago,
25:41
Jeff Hoffman: and
25:41
Jeff Hoffman: you've
25:42
Jeff Hoffman: redone
25:42
Jeff Hoffman: the
25:42
Jeff Hoffman: part
25:43
Jeff Hoffman: quite
25:43
Jeff Hoffman: a
25:43
Jeff Hoffman: bit
25:43
Jeff Hoffman: since
25:44
Jeff Hoffman: then
25:44
Jeff Hoffman: because
25:45
Jeff Hoffman: what
25:45
Jeff Hoffman: I
25:45
Jeff Hoffman: noticed,
25:45
Jeff Hoffman: our
25:46
Jeff Hoffman: revenues
25:47
Jeff Hoffman: across
25:47
Jeff Hoffman: the
25:47
Jeff Hoffman: board
25:48
Jeff Hoffman: were,
25:48
Jeff Hoffman: Either
25:48
Jeff Hoffman: slightly
25:49
Jeff Hoffman: up,
25:50
Jeff Hoffman: slightly
25:50
Jeff Hoffman: down,
25:51
Jeff Hoffman: but
25:52
Jeff Hoffman: what
25:52
Jeff Hoffman: I
25:52
Jeff Hoffman: really
25:52
Jeff Hoffman: noticed
25:53
Jeff Hoffman: was
25:54
Jeff Hoffman: camper
25:54
Jeff Hoffman: nights
25:55
Jeff Hoffman: were
25:56
Jeff Hoffman: quite
25:57
Jeff Hoffman: a
25:57
Jeff Hoffman: bit
25:57
Jeff Hoffman: off,
25:59
Jeff Hoffman: and
26:00
Jeff Hoffman: we
26:00
Jeff Hoffman: have
26:00
Jeff Hoffman: to
26:00
Jeff Hoffman: go
26:00
Jeff Hoffman: back
26:01
Jeff Hoffman: and
26:01
Jeff Hoffman: try
26:01
Jeff Hoffman: to
26:01
Jeff Hoffman: get
26:02
Jeff Hoffman: our
26:02
Jeff Hoffman: old
26:03
Jeff Hoffman: campers
26:03
Jeff Hoffman: back
26:04
Jeff Hoffman: to
26:04
Jeff Hoffman: us
26:04
Jeff Hoffman: along
26:05
Jeff Hoffman: with
26:05
Jeff Hoffman: the
26:05
Jeff Hoffman: new.
26:07
Jeff Hoffman: What
26:07
Jeff Hoffman: doesn't
26:08
Jeff Hoffman: scare
26:08
Jeff Hoffman: me
26:08
Jeff Hoffman: is,
26:10
Jeff Hoffman: even
26:10
Jeff Hoffman: though
26:10
Jeff Hoffman: the
26:10
Jeff Hoffman: RV
26:11
Jeff Hoffman: business
26:12
Jeff Hoffman: is
26:12
Jeff Hoffman: showing
26:12
Jeff Hoffman: that
26:13
Jeff Hoffman: they're
26:13
Jeff Hoffman: down
26:13
Jeff Hoffman: in
26:14
Jeff Hoffman: sales,
26:16
Jeff Hoffman: If,
26:16
Jeff Hoffman: like
26:16
Jeff Hoffman: Mike
26:17
Jeff Hoffman: said,
26:17
Jeff Hoffman: if
26:17
Jeff Hoffman: you
26:17
Jeff Hoffman: take
26:17
Jeff Hoffman: it
26:18
Jeff Hoffman: back
26:18
Jeff Hoffman: to
26:20
Jeff Hoffman: 2017
26:20
Jeff Hoffman: 2018,
26:22
Jeff Hoffman: they're
26:23
Jeff Hoffman: still
26:23
Jeff Hoffman: selling
26:23
Jeff Hoffman: units
26:24
Jeff Hoffman: at
26:25
Jeff Hoffman: a
26:25
Jeff Hoffman: great
26:26
Jeff Hoffman: pace.
26:28
Jeff Hoffman: I
26:28
Jeff Hoffman: think
26:29
Jeff Hoffman: it
26:29
Jeff Hoffman: was
26:29
Jeff Hoffman: 365,
26:29
Jeff Hoffman: 000
26:31
Jeff Hoffman: units
26:31
Jeff Hoffman: were
26:31
Jeff Hoffman: sold.
26:32
Jeff Hoffman: I'm
26:32
Jeff Hoffman: not
26:32
Jeff Hoffman: sure
26:33
Jeff Hoffman: if
26:33
Jeff Hoffman: that's
26:33
Jeff Hoffman: correct.
26:34
Jeff Hoffman: But
26:34
Jeff Hoffman: then
26:35
Jeff Hoffman: I
26:35
Jeff Hoffman: also
26:35
Jeff Hoffman: looked
26:35
Jeff Hoffman: at
26:35
Jeff Hoffman: the
26:35
Jeff Hoffman: used
26:36
Jeff Hoffman: market.
26:37
Jeff Hoffman: And
26:38
Jeff Hoffman: totally,
26:39
Jeff Hoffman: I
26:39
Jeff Hoffman: think
26:39
Jeff Hoffman: there
26:39
Jeff Hoffman: were
26:39
Jeff Hoffman: 38,
26:40
Jeff Hoffman: 000
26:41
Jeff Hoffman: new
26:41
Jeff Hoffman: sites
26:43
Jeff Hoffman: made
26:44
Jeff Hoffman: last
26:44
Jeff Hoffman: year.
26:46
Jeff Hoffman: So
26:46
Jeff Hoffman: that's
26:47
Jeff Hoffman: going
26:47
Jeff Hoffman: to
26:47
Jeff Hoffman: affect
26:47
Jeff Hoffman: the
26:48
Jeff Hoffman: demand
26:48
Jeff Hoffman: a
26:48
Jeff Hoffman: little
26:48
Jeff Hoffman: bit,
26:49
Jeff Hoffman: but
26:49
Jeff Hoffman: it's
26:49
Jeff Hoffman: not
26:49
Jeff Hoffman: taking
26:50
Jeff Hoffman: all
26:50
Jeff Hoffman: of
26:50
Jeff Hoffman: those
26:50
Jeff Hoffman: new
26:50
Brian Searl: campers.
26:52
Brian Searl: But
26:52
Brian Searl: this
26:52
Brian Searl: is
26:52
Brian Searl: very,
26:52
Brian Searl: all
26:53
Brian Searl: of
26:53
Brian Searl: this
26:53
Brian Searl: is
26:53
Brian Searl: very
26:53
Brian Searl: nuanced.
26:54
Brian Searl: And
26:54
Brian Searl: I
26:54
Brian Searl: know
26:54
Brian Searl: we
26:54
Brian Searl: can't
26:55
Brian Searl: pick
26:55
Brian Searl: this
26:55
Brian Searl: apart
26:55
Brian Searl: in
26:55
Brian Searl: an
26:56
Brian Searl: hour,
26:56
Brian Searl: right?
26:57
Brian Searl: But,
26:57
Brian Searl: and
26:57
Brian Searl: I
26:58
Brian Searl: don't
26:58
Brian Searl: know
26:58
Brian Searl: what
26:58
Brian Searl: the
26:58
Brian Searl: numbers
26:59
Brian Searl: are
26:59
Brian Searl: that
26:59
Brian Searl: you're
26:59
Brian Searl: talking
26:59
Brian Searl: about
26:59
Brian Searl: for
27:00
Brian Searl: sales.
27:00
Brian Searl: I
27:00
Brian Searl: haven't
27:00
Brian Searl: looked
27:00
Brian Searl: at
27:01
Brian Searl: them
27:01
Brian Searl: recently,
27:01
Brian Searl: but
27:01
Brian Searl: we'll
27:01
Brian Searl: assume
27:02
Brian Searl: you're
27:02
Brian Searl: correct.
27:03
Brian Searl: So
27:04
Brian Searl: 300,
27:04
Brian Searl: 000,
27:04
Brian Searl: but
27:04
Brian Searl: what
27:05
Brian Searl: type
27:05
Brian Searl: of
27:05
Brian Searl: units
27:06
Brian Searl: are
27:06
Brian Searl: those?
27:06
Brian Searl: And
27:06
Brian Searl: all
27:06
Brian Searl: the,
27:07
Brian Searl: are
27:07
Brian Searl: all
27:07
Brian Searl: those
27:07
Brian Searl: going
27:08
Brian Searl: to
27:08
Brian Searl: private
27:08
Brian Searl: campgrounds?
27:10
Mark Koep: Mo,
27:11
Mark Koep: the
27:11
Mark Koep: majority
27:11
Mark Koep: of
27:11
Mark Koep: 'em
27:11
Mark Koep: are
27:11
Mark Koep: trailers.
27:12
Mark Koep: Travel
27:12
Mark Koep: trailers
27:13
Mark Koep: lead
27:13
Mark Koep: the
27:13
Mark Koep: bunch.
27:14
Mark Koep: The
27:14
Mark Koep: motor
27:14
Mark Koep: homes
27:14
Mark Koep: had
27:15
Mark Koep: a
27:15
Mark Koep: drop.
27:15
Mark Koep: Class
27:16
Mark Koep: Bs
27:16
Mark Koep: were
27:16
Mark Koep: up
27:16
Mark Koep: slightly.
27:17
Mark Koep: Fifth
27:17
Mark Koep: wheels
27:18
Mark Koep: trended,
27:18
Mark Koep: so
27:18
Mark Koep: mainly
27:19
Mark Koep: the
27:19
Mark Koep: cheaper
27:19
Mark Koep: units
27:20
Mark Koep: that
27:20
Mark Koep: somebody
27:20
Mark Koep: can
27:20
Mark Koep: travel,
27:21
Mark Koep: it
27:21
Mark Koep: dragged
27:22
Mark Koep: somewhere
27:22
Mark Koep: and
27:22
Mark Koep: go
27:22
Mark Koep: camping
27:23
Mark Koep: in
27:23
Mark Koep: it.
27:23
Mark Koep: Now
27:23
Mark Koep: the
27:24
Mark Koep: question
27:24
Mark Koep: on
27:24
Mark Koep: where
27:24
Mark Koep: people
27:25
Mark Koep: camp,
27:25
Mark Koep: that's
27:25
Mark Koep: a
27:25
Mark Koep: hard
27:25
Mark Koep: one.
27:26
Mark Koep: Harvest
27:26
Mark Koep: Hosts,
27:26
Mark Koep: Boondocking,
27:27
Mark Koep: Forest
27:27
Mark Koep: Service,
27:27
Mark Koep: State
27:28
Mark Koep: Parks,
27:28
Mark Koep: National
27:29
Mark Koep: Parks,
27:29
Mark Koep: like
27:29
Mark Koep: all
27:29
Mark Koep: these
27:29
Mark Koep: locations
27:30
Mark Koep: in
27:30
Mark Koep: addition
27:30
Mark Koep: to
27:31
Mark Koep: campgrounds,
27:31
Mark Koep: RV
27:31
Mark Koep: parks
27:32
Mark Koep: and
27:32
Mark Koep: RV
27:32
Mark Koep: resorts.
27:33
Mark Koep: Where
27:33
Mark Koep: do
27:33
Mark Koep: they
27:33
Mark Koep: camp
27:33
Mark Koep: at?
27:34
Mark Koep: They
27:34
Mark Koep: camp
27:34
Mark Koep: in
27:34
Mark Koep: the
27:34
Mark Koep: destination
27:35
Mark Koep: they
27:35
Mark Koep: want
27:35
Mark Koep: to
27:35
Mark Koep: go
27:36
Mark Koep: to.
27:36
Mark Koep: So
27:36
Mark Koep: what
27:37
Mark Koep: we've
27:37
Mark Koep: seen
27:37
Mark Koep: is
27:37
Mark Koep: the
27:37
Mark Koep: places
27:38
Mark Koep: that
27:38
Mark Koep: have
27:38
Mark Koep: done
27:38
Mark Koep: a
27:38
Mark Koep: good
27:39
Mark Koep: job
27:39
Mark Koep: and
27:39
Mark Koep: drawn
27:39
Mark Koep: the
27:39
Mark Koep: folks
27:40
Mark Koep: in,
27:40
Mark Koep: they
27:40
Mark Koep: camp
27:41
Mark Koep: there.
27:41
Mark Koep: When
27:41
Mark Koep: the
27:42
Mark Koep: comment
27:42
Mark Koep: about
27:42
Mark Koep: we've
27:42
Mark Koep: got
27:42
Mark Koep: 300,
27:43
Mark Koep: 000
27:43
Mark Koep: new
27:43
Mark Koep: units,
27:43
Mark Koep: there's
27:44
Mark Koep: 38,
27:44
Mark Koep: 000
27:44
Mark Koep: new
27:45
Mark Koep: sites
27:45
Mark Koep: I
27:45
Mark Koep: actually
27:46
Mark Koep: challenged
27:46
Mark Koep: that
27:46
Mark Koep: number
27:46
Mark Koep: that
27:47
Mark Koep: there's
27:47
Mark Koep: 38,
27:47
Mark Koep: 000
27:47
Mark Koep: new
27:47
Mark Koep: sites.
27:48
Mark Koep: It
27:48
Mark Koep: seems
27:48
Mark Koep: a
27:48
Mark Koep: little
27:48
Mark Koep: high
27:48
Mark Koep: to
27:48
Mark Koep: me
27:49
Mark Koep: just
27:49
Mark Koep: overall.
27:49
Mark Koep: I
27:49
Mark Koep: don't
27:50
Mark Koep: know.
27:50
Mark Koep: I
27:50
Mark Koep: didn't
27:50
Mark Koep: count
27:50
Mark Koep: it.
27:51
Mark Koep: So
27:51
Mark Koep: let's
27:51
Mark Koep: assume
27:51
Mark Koep: that
27:51
Mark Koep: it's
27:51
Mark Koep: right.
27:52
Mark Koep: Yeah.
27:53
Mark Koep: The
27:53
Mark Koep: other
27:53
Mark Koep: assumption
27:53
Mark Koep: I'll
27:53
Mark Koep: make
27:54
Mark Koep: is
27:54
Mark Koep: the
27:54
Mark Koep: folks
27:54
Mark Koep: that
27:54
Mark Koep: built
27:55
Mark Koep: those
27:55
Mark Koep: sites
27:55
Mark Koep: understood
27:56
Mark Koep: the
27:56
Mark Koep: demand
27:56
Mark Koep: for
27:56
Mark Koep: their
27:56
Mark Koep: parks,
27:57
Mark Koep: and
27:57
Mark Koep: so
27:57
Mark Koep: they
27:57
Mark Koep: didn't
27:58
Mark Koep: build
27:58
Mark Koep: sites
27:58
Mark Koep: that
27:58
Mark Koep: weren't
27:59
Mark Koep: being
27:59
Mark Koep: filled.
27:59
Mark Koep: That's
27:59
Mark Koep: a
27:59
Mark Koep: big
28:00
Mark Koep: stretch,
28:00
Mark Koep: right?
28:01
Mark Koep: To
28:01
Mark Koep: make
28:01
Mark Koep: that
28:01
Mark Koep: jump.
28:02
Mark Koep: But
28:02
Mark Koep: we
28:02
Mark Koep: had
28:02
Mark Koep: assumed
28:03
Mark Koep: that
28:03
Mark Koep: basically
28:04
Mark Koep: people
28:04
Mark Koep: are
28:04
Mark Koep: going
28:04
Mark Koep: to
28:04
Mark Koep: go
28:04
Mark Koep: camping
28:05
Mark Koep: in
28:05
Mark Koep: the
28:05
Mark Koep: places
28:05
Mark Koep: that
28:05
Mark Koep: they're
28:05
Mark Koep: going
28:05
Mark Koep: to
28:05
Mark Koep: go
28:06
Mark Koep: camping,
28:06
Mark Koep: and
28:06
Mark Koep: those
28:06
Mark Koep: new
28:07
Mark Koep: sites
28:07
Mark Koep: were
28:07
Mark Koep: added
28:07
Mark Koep: in
28:07
Mark Koep: those
28:08
Mark Koep: areas.
28:09
Mark Koep: The
28:09
Mark Koep: area
28:09
Mark Koep: around
28:09
Mark Koep: Zion,
28:10
Mark Koep: perfect
28:10
Mark Koep: example.
28:11
Mark Koep: There's
28:11
Mark Koep: four
28:11
Mark Koep: or
28:11
Mark Koep: five
28:12
Mark Koep: new
28:12
Mark Koep: RV
28:12
Mark Koep: parks
28:13
Mark Koep: opening
28:13
Mark Koep: up
28:13
Mark Koep: in
28:13
Mark Koep: that
28:13
Mark Koep: region
28:14
Mark Koep: right
28:14
Mark Koep: now,
28:15
Mark Koep: like
28:15
Mark Koep: in
28:15
Mark Koep: this
28:15
Mark Koep: current
28:16
Mark Koep: time
28:16
Mark Koep: period.
28:16
Mark Koep: It's
28:17
Mark Koep: a
28:17
Mark Koep: hot
28:17
Mark Koep: area.
28:17
Mark Koep: So
28:18
Mark Koep: the
28:18
Mark Koep: demand
28:19
Mark Koep: is
28:19
Mark Koep: there
28:19
Mark Koep: for
28:19
Mark Koep: those
28:19
Mark Koep: parks
28:20
Mark Koep: to
28:20
Mark Koep: operate.
28:21
Mark Koep: The
28:21
Mark Koep: existing
28:21
Mark Koep: operators
28:22
Mark Koep: obviously
28:22
Mark Koep: don't
28:22
Mark Koep: like
28:23
Mark Koep: it,
28:23
Mark Koep: but
28:23
Mark Koep: it's
28:23
Mark Koep: the
28:23
Mark Koep: market
28:24
Mark Koep: is
28:24
Mark Koep: drawn
28:24
Mark Koep: in
28:24
Mark Koep: that
28:25
Mark Koep: demand.
28:25
Mark Koep: So
28:25
Mark Koep: I
28:26
Mark Koep: just
28:26
Mark Koep: want
28:26
Mark Koep: to
28:26
Mark Koep: jump
28:26
Mark Koep: in.
28:26
Mark Koep: The
28:27
Mark Koep: number
28:27
Mark Koep: is
28:27
Mark Koep: the
28:27
Mark Koep: majority
28:28
Mark Koep: are
28:28
Mark Koep: travel
28:28
Mark Koep: trailers.
28:29
Mark Koep: Class
28:29
Mark Koep: B's
28:30
Mark Koep: are
28:30
Mark Koep: slightly
28:30
Mark Koep: up,
28:31
Mark Koep: A's
28:31
Mark Koep: are
28:32
Mark Koep: down,
28:32
Mark Koep: C's
28:32
Mark Koep: and
28:33
Mark Koep: 5th
28:33
Mark Koep: wheels
28:33
Mark Koep: are
28:33
Mark Koep: about
28:33
Mark Koep: even.
28:34
Brian Searl: And
28:34
Brian Searl: I
28:34
Brian Searl: think
28:35
Brian Searl: the
28:35
Brian Searl: reason,
28:36
Brian Searl: sorry,
28:37
Brian Searl: real
28:37
Brian Searl: quick,
28:37
Brian Searl: Mike,
28:38
Brian Searl: I
28:38
Brian Searl: promise.
28:39
Brian Searl: So
28:39
Brian Searl: the
28:39
Brian Searl: reason
28:39
Brian Searl: I
28:39
Brian Searl: just
28:39
Brian Searl: wanted
28:39
Brian Searl: to
28:40
Brian Searl: clarify
28:40
Brian Searl: that
28:40
Brian Searl: and
28:41
Brian Searl: dig
28:41
Brian Searl: into
28:41
Brian Searl: those,
28:42
Brian Searl: what
28:42
Brian Searl: does
28:42
Brian Searl: that
28:42
Brian Searl: mean
28:42
Brian Searl: is
28:43
Brian Searl: because
28:43
Brian Searl: I
28:43
Brian Searl: don't,
28:43
Brian Searl: again,
28:44
Brian Searl: I
28:44
Brian Searl: don't,
28:44
Brian Searl: I'm
28:44
Brian Searl: not
28:44
Brian Searl: negative
28:45
Brian Searl: on
28:45
Brian Searl: our
28:45
Brian Searl: industry.
28:45
Brian Searl: I
28:45
Brian Searl: think
28:45
Brian Searl: it's
28:46
Brian Searl: great,
28:47
Brian Searl: but
28:47
Brian Searl: I
28:47
Brian Searl: feel
28:47
Brian Searl: it's
28:47
Brian Searl: necessary.
28:48
Brian Searl: Sometimes
28:48
Brian Searl: we
28:48
Brian Searl: see
28:49
Brian Searl: all
28:49
Brian Searl: this
28:49
Brian Searl: data
28:49
Brian Searl: and
28:49
Brian Searl: reports
28:50
Brian Searl: and
28:50
Brian Searl: stuff
28:50
Brian Searl: come
28:50
Brian Searl: out
28:51
Brian Searl: that
28:51
Brian Searl: the
28:51
Brian Searl: camping
28:51
Brian Searl: industry
28:52
Brian Searl: is
28:52
Brian Searl: great.
28:52
Brian Searl: Cool.
28:53
Brian Searl: But
28:53
Brian Searl: like
28:53
Brian Searl: on
28:54
Brian Searl: this
28:54
Brian Searl: show,
28:54
Brian Searl: at
28:54
Brian Searl: least
28:54
Brian Searl: we're
28:55
Brian Searl: primarily
28:55
Brian Searl: talking
28:55
Brian Searl: to
28:55
Brian Searl: private
28:56
Brian Searl: campground
28:56
Brian Searl: owners.
28:57
Brian Searl: How
28:57
Brian Searl: good
28:57
Brian Searl: is
28:57
Brian Searl: it
28:57
Brian Searl: for
28:58
Brian Searl: them?
29:00
Brian Searl: Sorry,
29:00
Brian Searl: go
29:00
Brian Searl: ahead,
29:00
Brian Searl: Mike.
29:01
Mike Harrison: I
29:02
Mike Harrison: think,
29:02
Mike Harrison: going
29:02
Mike Harrison: back
29:02
Mike Harrison: to
29:02
Mike Harrison: the
29:03
Mike Harrison: original
29:03
Mike Harrison: question
29:03
Mike Harrison: about,
29:04
Mike Harrison: you've
29:04
Mike Harrison: got
29:04
Mike Harrison: a
29:04
Mike Harrison: campground
29:05
Mike Harrison: that's
29:05
Mike Harrison: been,
29:06
Mike Harrison: doing
29:06
Mike Harrison: great
29:06
Mike Harrison: for
29:06
Mike Harrison: two
29:06
Mike Harrison: years,
29:07
Mike Harrison: and
29:07
Mike Harrison: now
29:07
Mike Harrison: they've
29:07
Mike Harrison: got
29:07
Mike Harrison: to
29:07
Mike Harrison: pivot.
29:07
Mike Harrison: And
29:08
Mike Harrison: even
29:08
Mike Harrison: if
29:08
Mike Harrison: you're
29:08
Mike Harrison: not,
29:08
Mike Harrison: or
29:08
Mike Harrison: you're
29:09
Mike Harrison: new
29:09
Mike Harrison: to
29:10
Mike Harrison: me,
29:10
Mike Harrison: I
29:10
Mike Harrison: think
29:10
Mike Harrison: everything
29:10
Mike Harrison: is
29:11
Mike Harrison: about
29:11
Mike Harrison: modernization,
29:12
Mike Harrison: or
29:12
Mike Harrison: evolving.
29:13
Mike Harrison: And
29:13
Mike Harrison: so
29:13
Mike Harrison: if
29:14
Mike Harrison: you
29:14
Mike Harrison: look
29:14
Mike Harrison: at
29:14
Mike Harrison: all
29:14
Mike Harrison: the
29:14
Mike Harrison: data
29:15
Mike Harrison: and
29:15
Mike Harrison: all
29:15
Mike Harrison: the
29:15
Mike Harrison: statistics,
29:16
Mike Harrison: a
29:16
Mike Harrison: majority
29:17
Mike Harrison: of
29:17
Mike Harrison: the
29:17
Mike Harrison: campers
29:18
Mike Harrison: that
29:18
Mike Harrison: are
29:18
Mike Harrison: coming
29:18
Mike Harrison: into
29:19
Mike Harrison: the
29:19
Mike Harrison: industry
29:19
Mike Harrison: are
29:19
Mike Harrison: under
29:20
Mike Harrison: 50
29:20
Mike Harrison: years
29:20
Mike Harrison: old,
29:21
Mike Harrison: right?
29:21
Mike Harrison: Where
29:21
Mike Harrison: historically
29:22
Mike Harrison: the
29:22
Mike Harrison: industry
29:22
Mike Harrison: has
29:22
Mike Harrison: really
29:23
Mike Harrison: been
29:23
Mike Harrison: obviously
29:24
Mike Harrison: baby
29:24
Mike Harrison: boomer,
29:25
Mike Harrison: older,
29:25
Mike Harrison: et
29:25
Mike Harrison: cetera,
29:26
Mike Harrison: et
29:26
Mike Harrison: cetera.
29:27
Mike Harrison: And,
29:27
Mike Harrison: modernizing.
29:29
Mike Harrison: What
29:29
Mike Harrison: our
29:30
Mike Harrison: deliverables
29:30
Mike Harrison: are
29:30
Mike Harrison: in
29:31
Mike Harrison: all
29:31
Mike Harrison: aspects,
29:31
Mike Harrison: so
29:31
Mike Harrison: even
29:32
Mike Harrison: marketing,
29:32
Mike Harrison: and
29:32
Mike Harrison: not
29:33
Mike Harrison: that
29:33
Mike Harrison: I
29:33
Mike Harrison: disagree
29:33
Mike Harrison: with
29:33
Mike Harrison: Mark
29:34
Mike Harrison: about
29:34
Mike Harrison: the
29:34
Mike Harrison: email
29:34
Mike Harrison: marketing,
29:35
Mike Harrison: but
29:35
Mike Harrison: really
29:36
Mike Harrison: it's
29:36
Mike Harrison: now
29:36
Mike Harrison: texting,
29:37
Mike Harrison: right?
29:37
Mike Harrison: And
29:38
Mike Harrison: the
29:38
Mike Harrison: texting
29:38
Mike Harrison: open
29:39
Mike Harrison: rate
29:39
Mike Harrison: is
29:39
Mike Harrison: quintuple
29:40
Mike Harrison: what
29:40
Mike Harrison: the
29:40
Mike Harrison: email
29:41
Mike Harrison: is.
29:41
Mike Harrison: The
29:41
Mike Harrison: response
29:42
Mike Harrison: rate
29:42
Mike Harrison: is
29:42
Mike Harrison: quintuple
29:43
Mike Harrison: what
29:43
Mike Harrison: the
29:43
Mike Harrison: email
29:43
Mike Harrison: is.
29:44
Mike Harrison: The
29:44
Mike Harrison: digital
29:44
Mike Harrison: marketing
29:45
Mike Harrison: isn't
29:45
Mike Harrison: just
29:45
Mike Harrison: about
29:46
Mike Harrison: Facebook
29:46
Mike Harrison: marketing
29:46
Mike Harrison: or
29:47
Mike Harrison: even
29:47
Mike Harrison: Google
29:47
Mike Harrison: ads,
29:48
Mike Harrison: right?
29:48
Mike Harrison: The
29:48
Mike Harrison: evolution
29:49
Mike Harrison: of
29:49
Mike Harrison: the
29:49
Mike Harrison: digital
29:50
Mike Harrison: space
29:51
Mike Harrison: ancillary
29:51
Mike Harrison: revenues,
29:52
Mike Harrison: right?
29:52
Mike Harrison: It
29:52
Mike Harrison: isn't
29:52
Mike Harrison: just
29:53
Mike Harrison: the
29:53
Mike Harrison: camp
29:53
Mike Harrison: store
29:53
Mike Harrison: anymore.
29:54
Mike Harrison: What
29:54
Mike Harrison: are
29:54
Mike Harrison: you
29:54
Mike Harrison: doing
29:54
Mike Harrison: with
29:55
Mike Harrison: an
29:55
Mike Harrison: adventure
29:55
Mike Harrison: package,
29:56
Mike Harrison: an
29:56
Mike Harrison: experience
29:56
Mike Harrison: package,
29:57
Mike Harrison: and,
29:57
Mike Harrison: how
29:58
Mike Harrison: do
29:58
Mike Harrison: you
29:58
Mike Harrison: provide,
29:59
Mike Harrison: some
29:59
Mike Harrison: additional
29:59
Mike Harrison: revenue
30:00
Mike Harrison: streams
30:00
Mike Harrison: that
30:00
Mike Harrison: you
30:00
Mike Harrison: haven't
30:01
Mike Harrison: before?
30:02
Mike Harrison: The
30:02
Mike Harrison: guest
30:02
Mike Harrison: experience
30:03
Mike Harrison: Jeff
30:03
Mike Harrison: had
30:03
Mike Harrison: mentioned,
30:04
Mike Harrison: providing
30:04
Mike Harrison: a
30:04
Mike Harrison: well
30:04
Mike Harrison: maintained
30:05
Mike Harrison: facility,
30:06
Mike Harrison: which
30:06
Mike Harrison: is
30:06
Mike Harrison: extremely
30:06
Mike Harrison: important,
30:07
Mike Harrison: a
30:07
Mike Harrison: lot
30:07
Mike Harrison: of
30:07
Mike Harrison: the
30:07
Mike Harrison: campers
30:08
Mike Harrison: that
30:08
Mike Harrison: are
30:08
Mike Harrison: coming
30:08
Mike Harrison: into
30:08
Mike Harrison: the
30:08
Mike Harrison: space,
30:09
Mike Harrison: they're
30:10
Mike Harrison: looking
30:10
Mike Harrison: for
30:10
Mike Harrison: experiential
30:11
Mike Harrison: hospitality.
30:12
Mike Harrison: They're
30:12
Mike Harrison: not
30:13
Mike Harrison: seasoned
30:13
Mike Harrison: campers,
30:14
Mike Harrison: they're
30:14
Mike Harrison: coming
30:14
Mike Harrison: from
30:14
Mike Harrison: the
30:14
Mike Harrison: hotel
30:15
Mike Harrison: world
30:15
Mike Harrison: as
30:15
Mike Harrison: an
30:15
Mike Harrison: alternative,
30:16
Mike Harrison: where
30:16
Mike Harrison: it's
30:16
Mike Harrison: their
30:16
Mike Harrison: first
30:17
Mike Harrison: time
30:17
Mike Harrison: and
30:17
Mike Harrison: they
30:17
Mike Harrison: need
30:18
Mike Harrison: something
30:18
Mike Harrison: more
30:18
Mike Harrison: interesting
30:19
Mike Harrison: than
30:19
Mike Harrison: it
30:19
Mike Harrison: has
30:19
Mike Harrison: been
30:20
Mike Harrison: in
30:20
Mike Harrison: the
30:20
Mike Harrison: past.
30:20
Mike Harrison: So
30:21
Mike Harrison: I
30:21
Mike Harrison: think
30:21
Mike Harrison: modernization
30:22
Mike Harrison: to
30:22
Mike Harrison: me
30:22
Mike Harrison: is
30:22
Mike Harrison: the
30:23
Mike Harrison: key
30:23
Mike Harrison: word,
30:24
Mike Harrison: bringing
30:24
Mike Harrison: it
30:24
Mike Harrison: for
30:24
Mike Harrison: the
30:25
Mike Harrison: next
30:25
Mike Harrison: generation
30:25
Mike Harrison: that
30:26
Mike Harrison: is,
30:26
Mike Harrison: wants
30:27
Mike Harrison: to
30:27
Mike Harrison: be
30:27
Mike Harrison: more
30:27
Mike Harrison: online,
30:27
Mike Harrison: a
30:28
Mike Harrison: little
30:28
Mike Harrison: bit
30:28
Mike Harrison: more
30:28
Mike Harrison: automation,
30:29
Mike Harrison: more
30:29
Mike Harrison: technology
30:30
Mike Harrison: AI
30:31
Mike Harrison: based
30:31
Mike Harrison: chats,
30:32
Mike Harrison: whatever
30:32
Mike Harrison: it
30:32
Mike Harrison: might
30:33
Mike Harrison: be.
30:33
Mike Harrison: I
30:34
Mike Harrison: think
30:34
Mike Harrison: the
30:34
Mike Harrison: modernization
30:35
Mike Harrison: is
30:35
Mike Harrison: imperative.
30:36
Mike Harrison: In
30:36
Mike Harrison: all
30:37
Mike Harrison: aspects,
30:37
Mike Harrison: whatever
30:38
Mike Harrison: it
30:38
Mike Harrison: might
30:38
Mike Harrison: be.
30:39
Brian Searl: But
30:39
Brian Searl: so
30:39
Brian Searl: if
30:39
Brian Searl: I'm
30:39
Brian Searl: a
30:39
Brian Searl: campground
30:40
Brian Searl: owner
30:40
Brian Searl: and
30:40
Brian Searl: this
30:40
Brian Searl: can
30:41
Brian Searl: go
30:41
Brian Searl: to
30:41
Brian Searl: everybody
30:41
Brian Searl: or
30:41
Brian Searl: you,
30:42
Brian Searl: Mike,
30:42
Brian Searl: or
30:42
Brian Searl: whoever,
30:42
Brian Searl: if
30:42
Brian Searl: I'm
30:43
Brian Searl: a
30:43
Brian Searl: campground
30:43
Brian Searl: owner
30:43
Brian Searl: and
30:43
Brian Searl: I've
30:44
Brian Searl: got
30:44
Brian Searl: like
30:44
Brian Searl: my
30:44
Brian Searl: revenues
30:45
Brian Searl: down,
30:45
Brian Searl: my
30:45
Brian Searl: camper
30:45
Brian Searl: nights
30:46
Brian Searl: are
30:46
Brian Searl: down,
30:46
Brian Searl: I
30:46
Brian Searl: don't
30:46
Brian Searl: know
30:47
Brian Searl: what
30:47
Brian Searl: to
30:47
Brian Searl: do
30:48
Brian Searl: between
30:48
Brian Searl: now
30:48
Brian Searl: and
30:49
Brian Searl: like
30:49
Brian Searl: I'm
30:49
Brian Searl: staring
30:49
Brian Searl: down
30:50
Brian Searl: really
30:50
Brian Searl: 30,
30:51
Brian Searl: 45
30:51
Brian Searl: days
30:52
Brian Searl: until
30:52
Brian Searl: my
30:52
Brian Searl: season
30:52
Brian Searl: kicks
30:53
Brian Searl: into
30:53
Brian Searl: high
30:53
Brian Searl: gear,
30:53
Brian Searl: 60
30:54
Brian Searl: days,
30:54
Brian Searl: maybe.
30:55
Brian Searl: What
30:55
Brian Searl: can
30:55
Brian Searl: I
30:55
Brian Searl: do
30:56
Brian Searl: between
30:56
Brian Searl: those
30:57
Brian Searl: 60
30:57
Brian Searl: days?
30:58
Brian Searl: Cause
30:58
Brian Searl: I
30:58
Brian Searl: can't
30:58
Brian Searl: modernize
30:59
Brian Searl: everything.
31:00
Mike Harrison: Can.
31:00
Mike Harrison: I
31:00
Mike Harrison: think,
31:01
Mike Harrison: what
31:01
Mike Harrison: do
31:01
Mike Harrison: you
31:01
Mike Harrison: do?
31:01
Mike Harrison: You
31:02
Mike Harrison: call
31:02
Mike Harrison: me,
31:03
Mike Harrison: you
31:03
Mike Harrison: call
31:03
Mike Harrison: Jeff
31:03
Mike Harrison: Hoffman,
31:04
Mike Harrison: or
31:04
Mike Harrison: you
31:04
Mike Harrison: call
31:05
Mike Harrison: Brian,
31:05
Mike Harrison: or
31:06
Mike Harrison: you
31:06
Mike Harrison: call
31:06
Mike Harrison: Mark,
31:07
Mike Harrison: all
31:07
Mike Harrison: four
31:07
Mike Harrison: of
31:07
Mike Harrison: us
31:07
Mike Harrison: on
31:08
Mike Harrison: this
31:08
Mike Harrison: call
31:08
Mike Harrison: have
31:08
Mike Harrison: some
31:09
Mike Harrison: form
31:09
Mike Harrison: or
31:09
Mike Harrison: fashion
31:10
Mike Harrison: of
31:10
Mike Harrison: marketing,
31:10
Mike Harrison: deliverable,
31:11
Mike Harrison: enhancing
31:12
Mike Harrison: revenue.
31:13
Mike Harrison: So
31:13
Mike Harrison: there's
31:13
Mike Harrison: absolutely
31:14
Mike Harrison: ways
31:14
Mike Harrison: in
31:14
Mike Harrison: 45
31:14
Mike Harrison: days
31:15
Mike Harrison: where
31:15
Mike Harrison: you
31:16
Mike Harrison: could
31:16
Brian Searl: Yeah,
31:16
Brian Searl: from
31:16
Brian Searl: modernizing
31:17
Brian Searl: marketing,
31:17
Brian Searl: yes,
31:18
Brian Searl: I
31:18
Brian Searl: guess
31:18
Brian Searl: I
31:18
Brian Searl: meant
31:19
Brian Searl: the
31:19
Brian Searl: other
31:19
Brian Searl: things,
31:19
Brian Searl: right?
31:20
Brian Searl: I'm
31:20
Brian Searl: sorry
31:20
Brian Searl: for
31:20
Brian Searl: not
31:20
Brian Searl: clarifying.
31:21
Mike Harrison: You
31:21
Mike Harrison: can
31:21
Mike Harrison: still
31:22
Mike Harrison: even
31:22
Mike Harrison: in
31:22
Mike Harrison: the
31:23
Mike Harrison: other
31:23
Mike Harrison: parks,
31:23
Mike Harrison: right?
31:24
Mike Harrison: There's
31:24
Mike Harrison: the
31:24
Mike Harrison: other
31:24
Mike Harrison: parts
31:24
Mike Harrison: of
31:24
Mike Harrison: the
31:25
Mike Harrison: park.
31:25
Mike Harrison: There
31:25
Mike Harrison: are
31:25
Mike Harrison: all
31:25
Mike Harrison: sorts
31:26
Mike Harrison: of
31:26
Mike Harrison: different
31:26
Mike Harrison: things
31:26
Mike Harrison: you
31:26
Mike Harrison: can
31:27
Mike Harrison: do
31:27
Mike Harrison: in
31:27
Mike Harrison: 45
31:27
Mike Harrison: days.
31:27
Mike Harrison: Can
31:28
Mike Harrison: you
31:28
Mike Harrison: build
31:28
Mike Harrison: something
31:28
Mike Harrison: in
31:28
Mike Harrison: 45
31:29
Mike Harrison: days?
31:30
Mike Harrison: Maybe
31:30
Mike Harrison: not,
31:30
Mike Harrison: so
31:31
Mike Harrison: much
31:31
Mike Harrison: of
31:31
Mike Harrison: an
31:31
Mike Harrison: experience
31:32
Mike Harrison: is
31:32
Mike Harrison: about
31:32
Mike Harrison: emotion
31:33
Mike Harrison: and
31:33
Mike Harrison: memory.
31:33
Mike Harrison: It
31:33
Mike Harrison: isn't
31:33
Mike Harrison: about
31:33
Mike Harrison: stuff,
31:34
Mike Harrison: right?
31:35
Mike Harrison: And
31:35
Mike Harrison: so
31:35
Mike Harrison: what
31:35
Mike Harrison: is
31:36
Mike Harrison: the
31:36
Mike Harrison: activities
31:36
Mike Harrison: that
31:36
Mike Harrison: you're
31:37
Mike Harrison: creating?
31:37
Mike Harrison: What
31:37
Mike Harrison: are
31:37
Mike Harrison: the
31:37
Mike Harrison: experiences
31:38
Mike Harrison: that
31:38
Mike Harrison: you're
31:38
Mike Harrison: generating?
31:39
Mike Harrison: How
31:39
Mike Harrison: are
31:39
Mike Harrison: you
31:39
Mike Harrison: training
31:40
Mike Harrison: your
31:40
Mike Harrison: staff?
31:41
Mike Harrison: Do
31:41
Mike Harrison: you
31:41
Mike Harrison: understand
31:41
Mike Harrison: your
31:42
Mike Harrison: market,
31:42
Mike Harrison: your
31:42
Mike Harrison: concept,
31:43
Mike Harrison: your
31:43
Mike Harrison: demographics
31:44
Mike Harrison: and
31:44
Mike Harrison: everybody
31:44
Mike Harrison: that's
31:44
Mike Harrison: coming
31:45
Mike Harrison: in?
31:45
Mike Harrison: There
31:45
Mike Harrison: are
31:45
Mike Harrison: all
31:45
Mike Harrison: sorts
31:46
Mike Harrison: of
31:46
Mike Harrison: things
31:46
Mike Harrison: that,
31:46
Mike Harrison: that
31:47
Mike Harrison: you
31:47
Mike Harrison: can
31:47
Mike Harrison: do.
31:48
Mike Harrison: To
31:48
Mike Harrison: get
31:48
Mike Harrison: ready
31:48
Mike Harrison: for
31:48
Mike Harrison: the
31:49
Mike Harrison: season
31:49
Mike Harrison: of
31:49
Mike Harrison: 45
31:49
Mike Harrison: days.
31:50
Mike Harrison: And
31:50
Mike Harrison: I
31:50
Mike Harrison: encourage
31:50
Mike Harrison: you
31:51
Mike Harrison: to
31:51
Mike Harrison: call
31:51
Mike Harrison: Jeff
31:51
Mike Harrison: as
31:51
Mike Harrison: a
31:52
Mike Harrison: consultant
31:52
Mike Harrison: or
31:52
Mike Harrison: us
31:52
Mike Harrison: as
31:53
Mike Harrison: a
31:53
Mike Harrison: third
31:53
Mike Harrison: party
31:53
Mike Harrison: or
31:53
Mike Harrison: Mark,
31:54
Mike Harrison: for
31:54
Mike Harrison: his
31:54
Mike Harrison: product
31:55
Mike Harrison: or
31:55
Mike Harrison: Brian
31:55
Mike Harrison: for
31:55
Mike Harrison: marketing
31:56
Mike Harrison: or
31:56
Mike Harrison: any
31:56
Mike Harrison: of
31:56
Mike Harrison: the
31:56
Mike Harrison: experts
31:57
Mike Harrison: for
31:57
Mike Harrison: help,
31:58
Mike Harrison: we're,
31:58
Mike Harrison: even
31:58
Mike Harrison: if
31:59
Mike Harrison: you
31:59
Mike Harrison: don't
31:59
Mike Harrison: spend
31:59
Mike Harrison: a
31:59
Mike Harrison: dime
31:59
Mike Harrison: with
31:59
Mike Harrison: us,
32:00
Mike Harrison: I
32:00
Mike Harrison: know
32:00
Mike Harrison: all
32:01
Mike Harrison: of
32:01
Mike Harrison: us
32:01
Mike Harrison: are
32:01
Mike Harrison: open
32:02
Mike Harrison: for
32:02
Mike Harrison: phone
32:02
Mike Harrison: calls
32:02
Mike Harrison: and
32:02
Mike Harrison: support
32:03
Mike Harrison: and,
32:03
Mike Harrison: to
32:03
Mike Harrison: help.
32:04
Jeff Hoffman: Yeah.
32:05
Jeff Hoffman: And
32:05
Jeff Hoffman: in
32:05
Jeff Hoffman: keeping
32:05
Jeff Hoffman: with
32:06
Jeff Hoffman: that,
32:06
Jeff Hoffman: Mike
32:06
Jeff Hoffman: just
32:07
Jeff Hoffman: changing
32:07
Jeff Hoffman: up.
32:08
Jeff Hoffman: How
32:08
Jeff Hoffman: we
32:08
Jeff Hoffman: greet
32:09
Jeff Hoffman: the
32:09
Jeff Hoffman: guest
32:09
Jeff Hoffman: as
32:10
Jeff Hoffman: far
32:10
Jeff Hoffman: as
32:10
Jeff Hoffman: we
32:10
Jeff Hoffman: do
32:10
Jeff Hoffman: have
32:11
Jeff Hoffman: the
32:11
Jeff Hoffman: technology
32:11
Jeff Hoffman: now
32:12
Jeff Hoffman: to
32:14
Jeff Hoffman: just
32:15
Jeff Hoffman: Get
32:15
Jeff Hoffman: them
32:15
Jeff Hoffman: as
32:16
Jeff Hoffman: they
32:16
Jeff Hoffman: come
32:16
Jeff Hoffman: in
32:17
Jeff Hoffman: with
32:17
Jeff Hoffman: your
32:17
Jeff Hoffman: tablet
32:18
Jeff Hoffman: or
32:18
Jeff Hoffman: whatever
32:19
Jeff Hoffman: check
32:19
Jeff Hoffman: them
32:19
Jeff Hoffman: in
32:21
Jeff Hoffman: Have
32:21
Jeff Hoffman: the
32:22
Jeff Hoffman: instead
32:22
Jeff Hoffman: of
32:22
Jeff Hoffman: having
32:23
Jeff Hoffman: them
32:23
Jeff Hoffman: have
32:23
Jeff Hoffman: to
32:23
Jeff Hoffman: come
32:23
Jeff Hoffman: in
32:24
Jeff Hoffman: to
32:24
Jeff Hoffman: the
32:24
Jeff Hoffman: guest
32:26
Jeff Hoffman: Come
32:27
Jeff Hoffman: in
32:27
Jeff Hoffman: to
32:27
Jeff Hoffman: the
32:28
Jeff Hoffman: store
32:29
Jeff Hoffman: you
32:29
Jeff Hoffman: meet
32:29
Jeff Hoffman: them
32:29
Jeff Hoffman: outside
32:30
Jeff Hoffman: Take
32:30
Jeff Hoffman: them
32:31
Jeff Hoffman: by
32:31
Jeff Hoffman: cart
32:31
Jeff Hoffman: to
32:31
Jeff Hoffman: their
32:32
Jeff Hoffman: site
32:33
Jeff Hoffman: walk
32:33
Jeff Hoffman: them
32:34
Jeff Hoffman: through
32:34
Jeff Hoffman: the
32:34
Jeff Hoffman: site
32:34
Jeff Hoffman: make
32:35
Jeff Hoffman: sure
32:35
Jeff Hoffman: everything
32:35
Jeff Hoffman: is
32:35
Jeff Hoffman: up
32:36
Jeff Hoffman: to
32:36
Jeff Hoffman: date
32:36
Jeff Hoffman: and
32:37
Jeff Hoffman: log
32:37
Jeff Hoffman: them
32:37
Jeff Hoffman: in
32:37
Jeff Hoffman: and
32:38
Jeff Hoffman: just
32:38
Jeff Hoffman: You
32:38
Jeff Hoffman: know,
32:38
Jeff Hoffman: you
32:38
Jeff Hoffman: can
32:38
Jeff Hoffman: give
32:39
Jeff Hoffman: them
32:39
Jeff Hoffman: a
32:39
Jeff Hoffman: coupon
32:39
Jeff Hoffman: then
32:39
Jeff Hoffman: to
32:40
Jeff Hoffman: get
32:40
Jeff Hoffman: them
32:40
Jeff Hoffman: back
32:40
Jeff Hoffman: into
32:40
Jeff Hoffman: the
32:41
Jeff Hoffman: store,
32:42
Jeff Hoffman: but
32:42
Jeff Hoffman: the
32:42
Jeff Hoffman: main
32:43
Jeff Hoffman: thing
32:43
Jeff Hoffman: is
32:43
Jeff Hoffman: they've
32:43
Jeff Hoffman: been
32:43
Jeff Hoffman: on
32:44
Jeff Hoffman: the
32:44
Jeff Hoffman: road,
32:44
Jeff Hoffman: they
32:44
Jeff Hoffman: want
32:44
Jeff Hoffman: to
32:44
Jeff Hoffman: get
32:44
Jeff Hoffman: set
32:45
Jeff Hoffman: up,
32:45
Jeff Hoffman: they
32:45
Jeff Hoffman: want
32:45
Jeff Hoffman: to
32:45
Jeff Hoffman: make
32:46
Jeff Hoffman: sure
32:46
Jeff Hoffman: everything
32:46
Jeff Hoffman: is
32:46
Jeff Hoffman: correct,
32:47
Jeff Hoffman: and
32:48
Jeff Hoffman: we
32:48
Jeff Hoffman: can
32:48
Jeff Hoffman: do
32:48
Jeff Hoffman: that
32:48
Jeff Hoffman: with
32:48
Jeff Hoffman: technology.
32:50
Jeff Hoffman: We
32:50
Jeff Hoffman: can
32:50
Jeff Hoffman: also,
32:53
Jeff Hoffman: there's
32:54
Jeff Hoffman: systems
32:54
Jeff Hoffman: that
32:54
Jeff Hoffman: we
32:54
Jeff Hoffman: send
32:55
Jeff Hoffman: out
32:55
Jeff Hoffman: messages
32:56
Jeff Hoffman: to
32:56
Jeff Hoffman: them
32:56
Jeff Hoffman: as
32:56
Jeff Hoffman: they're
32:57
Jeff Hoffman: on
32:57
Jeff Hoffman: their
32:57
Jeff Hoffman: way,
32:58
Jeff Hoffman: letting
32:58
Jeff Hoffman: them
32:58
Jeff Hoffman: know
33:00
Jeff Hoffman: weather
33:00
Jeff Hoffman: conditions
33:01
Jeff Hoffman: and,
33:02
Jeff Hoffman: boy,
33:02
Jeff Hoffman: we're
33:02
Jeff Hoffman: going
33:02
Jeff Hoffman: to
33:02
Jeff Hoffman: be
33:02
Jeff Hoffman: glad
33:03
Jeff Hoffman: to
33:03
Jeff Hoffman: see
33:03
Jeff Hoffman: you,
33:03
Jeff Hoffman: and
33:04
Jeff Hoffman: then
33:04
Jeff Hoffman: the
33:04
Jeff Hoffman: whole
33:04
Jeff Hoffman: time
33:05
Jeff Hoffman: they're
33:05
Jeff Hoffman: at
33:05
Jeff Hoffman: the
33:05
Jeff Hoffman: campground,
33:06
Jeff Hoffman: we
33:07
Jeff Hoffman: can,
33:07
Jeff Hoffman: Keep
33:08
Jeff Hoffman: texting
33:08
Jeff Hoffman: them
33:09
Jeff Hoffman: with
33:09
Jeff Hoffman: updates
33:09
Jeff Hoffman: for
33:10
Jeff Hoffman: activities
33:10
Jeff Hoffman: and
33:10
Jeff Hoffman: everything
33:11
Jeff Hoffman: else.
33:12
Jeff Hoffman: And
33:12
Jeff Hoffman: I
33:12
Jeff Hoffman: think
33:12
Jeff Hoffman: that's
33:13
Jeff Hoffman: what
33:13
Jeff Hoffman: you're
33:13
Jeff Hoffman: talking
33:13
Jeff Hoffman: about
33:14
Jeff Hoffman: by
33:14
Jeff Hoffman: modernizing
33:15
Jeff Hoffman: the
33:15
Jeff Hoffman: experience.
33:19
Mark Koep: Absolutely.
33:20
Mark Koep: Yeah,
33:20
Mark Koep: I
33:21
Mark Koep: love
33:21
Mark Koep: that.
33:21
Mark Koep: I
33:21
Mark Koep: completely
33:22
Mark Koep: agree
33:22
Mark Koep: that
33:22
Mark Koep: if
33:22
Mark Koep: a
33:22
Mark Koep: park
33:23
Mark Koep: can
33:23
Mark Koep: provide
33:24
Mark Koep: a
33:24
Mark Koep: touchless
33:25
Mark Koep: check
33:25
Mark Koep: in
33:25
Mark Koep: experience
33:26
Mark Koep: where
33:26
Mark Koep: a
33:26
Mark Koep: person
33:27
Mark Koep: pulls
33:27
Mark Koep: in
33:27
Mark Koep: and
33:27
Mark Koep: they
33:27
Mark Koep: just
33:28
Mark Koep: go
33:28
Mark Koep: straight
33:28
Mark Koep: to
33:28
Mark Koep: the
33:28
Mark Koep: site
33:28
Mark Koep: without
33:29
Mark Koep: having
33:29
Mark Koep: to
33:29
Mark Koep: get
33:29
Mark Koep: out
33:30
Mark Koep: and
33:30
Mark Koep: go
33:30
Mark Koep: to
33:30
Mark Koep: the
33:30
Mark Koep: office,
33:31
Mark Koep: that's
33:31
Mark Koep: what
33:31
Mark Koep: the
33:31
Mark Koep: consumer
33:32
Mark Koep: wants.
33:32
Mark Koep: No
33:32
Mark Koep: consumers
33:33
Mark Koep: is
33:34
Mark Koep: And
33:34
Mark Koep: I,
33:35
Mark Koep: anybody
33:35
Mark Koep: can
33:35
Mark Koep: challenge
33:35
Mark Koep: me
33:35
Mark Koep: on
33:35
Mark Koep: this
33:36
Mark Koep: one,
33:36
Mark Koep: but
33:36
Mark Koep: no
33:36
Mark Koep: consumer
33:36
Mark Koep: is
33:36
Mark Koep: complaining
33:37
Mark Koep: that
33:37
Mark Koep: they
33:37
Mark Koep: had
33:37
Mark Koep: to
33:37
Mark Koep: do
33:38
Mark Koep: that.
33:38
Mark Koep: They're
33:38
Mark Koep: not
33:38
Mark Koep: saying,
33:38
Mark Koep: oh
33:38
Mark Koep: damn,
33:39
Mark Koep: I
33:39
Mark Koep: didn't
33:39
Mark Koep: get
33:39
Mark Koep: the
33:39
Mark Koep: chance
33:39
Mark Koep: to
33:39
Mark Koep: come
33:39
Mark Koep: out
33:40
Mark Koep: and
33:40
Mark Koep: meet
33:40
Mark Koep: you
33:40
Mark Koep: in
33:40
Mark Koep: your
33:40
Mark Koep: office.
33:41
Mark Koep: Nope,
33:41
Mark Koep: sweet.
33:42
Mark Koep: I
33:42
Mark Koep: got
33:42
Mark Koep: to
33:42
Mark Koep: go
33:42
Mark Koep: right
33:42
Mark Koep: into
33:43
Mark Koep: my
33:43
Mark Koep: site.
33:43
Mark Koep: So
33:44
Mark Koep: I
33:44
Mark Koep: completely
33:44
Mark Koep: agree
33:44
Mark Koep: with
33:44
Mark Koep: that.
33:45
Mark Koep: That
33:45
Mark Koep: is,
33:45
Mark Koep: that's
33:45
Mark Koep: probably
33:46
Mark Koep: the
33:46
Mark Koep: most
33:46
Mark Koep: difficult
33:47
Mark Koep: thing
33:47
Mark Koep: for
33:48
Mark Koep: a
33:48
Mark Koep: lot
33:48
Mark Koep: of
33:48
Mark Koep: park
33:49
Mark Koep: operators
33:49
Mark Koep: to
33:49
Mark Koep: do
33:49
Mark Koep: because
33:50
Mark Koep: there's
33:50
Mark Koep: this,
33:51
Mark Koep: they
33:51
Mark Koep: feel
33:51
Mark Koep: like
33:51
Mark Koep: they're
33:51
Mark Koep: losing
33:51
Mark Koep: that
33:52
Mark Koep: sense
33:52
Mark Koep: of
33:52
Mark Koep: touch
33:52
Mark Koep: that
33:52
Mark Koep: they
33:52
Mark Koep: have
33:53
Mark Koep: with
33:53
Mark Koep: their
33:53
Mark Koep: customers,
33:54
Mark Koep: but
33:54
Mark Koep: there's
33:54
Mark Koep: other
33:54
Mark Koep: ways
33:54
Mark Koep: to
33:55
Mark Koep: fill
33:55
Mark Koep: that
33:55
Mark Koep: gap.
33:55
Mark Koep: And
33:55
Mark Koep: Jeff
33:56
Mark Koep: just
33:56
Mark Koep: touched
33:56
Mark Koep: on
33:56
Mark Koep: it,
33:57
Mark Koep: yeah,
33:57
Mark Koep: I
33:58
Mark Koep: completely
33:58
Mark Koep: agree
33:58
Mark Koep: with
33:58
Mark Koep: that.
33:58
Brian Searl: How
33:58
Brian Searl: do
33:59
Brian Searl: we
33:59
Brian Searl: overcome
33:59
Brian Searl: this?
33:59
Brian Searl: Because
34:00
Brian Searl: this
34:00
Brian Searl: is
34:00
Brian Searl: a
34:01
Brian Searl: I've
34:01
Brian Searl: talked
34:01
Brian Searl: about
34:01
Brian Searl: this
34:02
Brian Searl: with
34:02
Brian Searl: marketing
34:02
Brian Searl: and
34:02
Brian Searl: tech
34:02
Brian Searl: before,
34:03
Brian Searl: and
34:03
Brian Searl: we've
34:03
Brian Searl: all
34:03
Brian Searl: talked
34:04
Brian Searl: about
34:04
Brian Searl: this
34:04
Brian Searl: at
34:04
Brian Searl: various
34:05
Brian Searl: points
34:06
Brian Searl: from
34:06
Brian Searl: conferences
34:07
Brian Searl: and
34:07
Brian Searl: things
34:07
Brian Searl: like
34:07
Brian Searl: that.
34:08
Brian Searl: It's
34:08
Brian Searl: like
34:09
Brian Searl: the
34:09
Brian Searl: people
34:09
Brian Searl: who
34:09
Brian Searl: are
34:09
Brian Searl: on
34:09
Brian Searl: this
34:10
Brian Searl: call
34:10
Brian Searl: and
34:10
Brian Searl: a
34:10
Brian Searl: lot
34:10
Brian Searl: of
34:10
Brian Searl: people
34:11
Brian Searl: who
34:11
Brian Searl: are
34:11
Brian Searl: listening
34:11
Brian Searl: to
34:11
Brian Searl: this
34:11
Brian Searl: call
34:12
Brian Searl: have
34:12
Brian Searl: already
34:13
Brian Searl: done
34:13
Brian Searl: it
34:13
Brian Searl: too.
34:13
Brian Searl: So
34:14
Brian Searl: not
34:14
Brian Searl: just
34:14
Brian Searl: you
34:14
Brian Searl: know,
34:15
Brian Searl: bragging
34:15
Brian Searl: about
34:16
Brian Searl: the
34:16
Brian Searl: five
34:16
Brian Searl: of
34:16
Brian Searl: us,
34:16
Brian Searl: right?
34:17
Brian Searl: But
34:18
Brian Searl: we
34:19
Brian Searl: know
34:19
Brian Searl: what
34:19
Brian Searl: needs
34:20
Brian Searl: done
34:20
Brian Searl: from
34:20
Brian Searl: a
34:20
Brian Searl: modernization
34:21
Brian Searl: standpoint.
34:22
Brian Searl: We
34:22
Brian Searl: know
34:22
Brian Searl: the
34:22
Brian Searl: tech,
34:23
Brian Searl: we
34:23
Brian Searl: know
34:23
Brian Searl: how
34:23
Brian Searl: to
34:23
Brian Searl: deploy
34:24
Brian Searl: it.
34:24
Brian Searl: We
34:24
Brian Searl: know
34:24
Brian Searl: what
34:24
Brian Searl: to
34:24
Brian Searl: recommend.
34:25
Brian Searl: We
34:25
Brian Searl: know
34:25
Brian Searl: the
34:25
Brian Searl: vendors,
34:26
Brian Searl: we
34:26
Brian Searl: know
34:26
Brian Searl: the
34:27
Brian Searl: right,
34:27
Brian Searl: but
34:28
Brian Searl: there's
34:28
Brian Searl: so
34:28
Brian Searl: many
34:28
Brian Searl: owners
34:29
Brian Searl: and
34:29
Brian Searl: not
34:30
Brian Searl: all
34:31
Brian Searl: to
34:31
Brian Searl: a
34:31
Brian Searl: certain
34:31
Brian Searl: extent,
34:31
Brian Searl: but
34:32
Brian Searl: a
34:32
Brian Searl: significant
34:32
Brian Searl: percentage,
34:33
Brian Searl: I
34:33
Brian Searl: would
34:33
Brian Searl: think
34:34
Brian Searl: probably
34:34
Brian Searl: at
34:35
Brian Searl: least
34:35
Brian Searl: 30
34:35
Brian Searl: to
34:35
Brian Searl: 40%
34:37
Brian Searl: Who
34:37
Brian Searl: just
34:38
Brian Searl: close
34:39
Brian Searl: their
34:39
Brian Searl: ears
34:39
Brian Searl: whenever
34:40
Brian Searl: you
34:40
Brian Searl: talk
34:40
Brian Searl: about
34:40
Brian Searl: anything
34:41
Brian Searl: about
34:41
Brian Searl: changing
34:42
Brian Searl: guest
34:43
Brian Searl: behavior
34:43
Brian Searl: or
34:43
Brian Searl: experience
34:44
Brian Searl: of
34:44
Brian Searl: the
34:44
Brian Searl: check
34:44
Brian Searl: in
34:44
Brian Searl: process
34:45
Brian Searl: or
34:45
Brian Searl: remote
34:46
Brian Searl: or
34:46
Brian Searl: not.
34:46
Mike Harrison: Ask
34:47
Mike Harrison: them
34:47
Mike Harrison: if
34:47
Mike Harrison: they
34:47
Mike Harrison: want
34:47
Mike Harrison: to
34:47
Mike Harrison: go
34:47
Mike Harrison: open
34:48
Mike Harrison: up
34:48
Mike Harrison: a
34:48
Mike Harrison: Blockbuster
34:48
Mike Harrison: video.
34:49
Mike Harrison: For
34:49
Mike Harrison: those
34:49
Mike Harrison: folks,
34:50
Brian Searl: And
34:51
Brian Searl: that's
34:51
Brian Searl: the
34:51
Brian Searl: thing
34:51
Brian Searl: is
34:52
Brian Searl: that,
34:52
Mike Harrison: but
34:52
Mike Harrison: that's
34:53
Mike Harrison: to
34:53
Mike Harrison: their
34:53
Mike Harrison: own
34:53
Mike Harrison: detriment.
34:54
Mike Harrison: You've
34:54
Mike Harrison: heard
34:54
Mike Harrison: me
34:54
Mike Harrison: talk
34:54
Mike Harrison: before
34:54
Mike Harrison: about
34:55
Mike Harrison: Simon
34:55
Mike Harrison: Sinek's
34:55
Mike Harrison: Law
34:56
Mike Harrison: of
34:56
Mike Harrison: Diffusion
34:56
Mike Harrison: of
34:56
Mike Harrison: Innovation.
34:57
Mike Harrison: You
34:57
Mike Harrison: have
34:57
Mike Harrison: the
34:57
Mike Harrison: early
34:57
Mike Harrison: adopters,
34:58
Mike Harrison: and
34:58
Mike Harrison: then,
34:59
Mike Harrison: the
34:59
Mike Harrison: only
34:59
Mike Harrison: time
34:59
Mike Harrison: somebody
35:00
Mike Harrison: changed
35:00
Mike Harrison: out
35:00
Mike Harrison: from
35:00
Mike Harrison: a
35:00
Mike Harrison: rotary
35:01
Mike Harrison: phone
35:01
Mike Harrison: is
35:01
Mike Harrison: because
35:01
Mike Harrison: people
35:01
Mike Harrison: don't
35:02
Mike Harrison: make
35:02
Mike Harrison: them
35:02
Mike Harrison: anymore,
35:02
Mike Harrison: right?
35:03
Mike Harrison: And,
35:04
Mike Harrison: for
35:04
Mike Harrison: those
35:04
Mike Harrison: people
35:04
Mike Harrison: that
35:05
Mike Harrison: are
35:05
Mike Harrison: closing
35:05
Mike Harrison: their
35:05
Mike Harrison: ears,
35:06
Mike Harrison: it's
35:06
Mike Harrison: to
35:06
Mike Harrison: their
35:06
Mike Harrison: own
35:07
Mike Harrison: detriment.
35:07
Mike Harrison: If
35:07
Mike Harrison: they're
35:07
Mike Harrison: not
35:08
Mike Harrison: willing
35:08
Mike Harrison: to
35:09
Mike Harrison: understand
35:09
Mike Harrison: how
35:09
Mike Harrison: to
35:09
Mike Harrison: adapt
35:10
Mike Harrison: or
35:10
Mike Harrison: evolve
35:10
Mike Harrison: their
35:10
Mike Harrison: business,
35:11
Mike Harrison: it
35:11
Mike Harrison: doesn't
35:11
Mike Harrison: mean
35:11
Mike Harrison: everybody
35:11
Mike Harrison: has
35:11
Mike Harrison: to
35:12
Mike Harrison: be
35:12
Mike Harrison: tech
35:12
Mike Harrison: experts.
35:13
Mike Harrison: But,
35:13
Mike Harrison: you
35:14
Mike Harrison: will
35:14
Mike Harrison: not
35:14
Mike Harrison: be
35:14
Mike Harrison: provided
35:15
Mike Harrison: the
35:15
Mike Harrison: same
35:15
Mike Harrison: level
35:15
Mike Harrison: of
35:16
Mike Harrison: service.
35:16
Mike Harrison: You
35:16
Mike Harrison: will
35:16
Mike Harrison: not
35:16
Mike Harrison: have
35:17
Mike Harrison: the
35:17
Mike Harrison: same
35:17
Mike Harrison: enhancements.
35:18
Mike Harrison: You
35:18
Mike Harrison: will
35:18
Mike Harrison: not
35:18
Mike Harrison: have
35:18
Mike Harrison: the
35:18
Mike Harrison: same
35:19
Mike Harrison: support.
35:19
Mike Harrison: You
35:20
Mike Harrison: will
35:20
Mike Harrison: not
35:20
Mike Harrison: be
35:20
Mike Harrison: able
35:20
Mike Harrison: to
35:20
Mike Harrison: drive
35:20
Mike Harrison: what's
35:20
Mike Harrison: available.
35:21
Mike Harrison: Current
35:21
Mike Harrison: customer
35:21
Mike Harrison: wants.
35:22
Mike Harrison: And,
35:23
Mike Harrison: I
35:23
Mike Harrison: think
35:23
Mike Harrison: it's
35:23
Mike Harrison: through
35:23
Mike Harrison: continued
35:24
Mike Harrison: education.
35:25
Mike Harrison: And
35:25
Mike Harrison: I
35:25
Mike Harrison: think
35:25
Mike Harrison: also
35:27
Mike Harrison: I
35:27
Mike Harrison: was,
35:27
Mike Harrison: I
35:28
Mike Harrison: had
35:28
Mike Harrison: this
35:28
Mike Harrison: exact
35:28
Mike Harrison: discussion
35:29
Mike Harrison: with
35:29
Mike Harrison: one
35:29
Mike Harrison: of
35:29
Mike Harrison: our
35:30
Mike Harrison: we'll
35:30
Mike Harrison: just
35:30
Mike Harrison: call
35:30
Mike Harrison: him
35:30
Mike Harrison: a
35:31
Mike Harrison: friend
35:31
Mike Harrison: with
35:31
Mike Harrison: gray
35:31
Mike Harrison: hair
35:32
Mike Harrison: and
35:32
Mike Harrison: a
35:32
Mike Harrison: ponytail.
35:33
Mike Harrison: And,
35:34
Mike Harrison: he,
35:35
Mike Harrison: We
35:35
Mike Harrison: had
35:35
Mike Harrison: a
35:35
Mike Harrison: discussion
35:36
Mike Harrison: about
35:36
Mike Harrison: technology,
35:37
Mike Harrison: replacing,
35:38
Mike Harrison: customer
35:38
Mike Harrison: service,
35:38
Mike Harrison: that
35:39
Mike Harrison: loss
35:39
Mike Harrison: of
35:39
Mike Harrison: sense
35:39
Mike Harrison: of
35:39
Mike Harrison: touch
35:40
Mike Harrison: and
35:40
Mike Harrison: my
35:40
Mike Harrison: message
35:40
Mike Harrison: is
35:41
Mike Harrison: technology
35:41
Mike Harrison: does
35:42
Mike Harrison: not
35:42
Mike Harrison: replace
35:42
Mike Harrison: hospitality,
35:43
Mike Harrison: it
35:43
Mike Harrison: supplements
35:44
Mike Harrison: hospitality,
35:45
Mike Harrison: it
35:45
Mike Harrison: adds
35:45
Mike Harrison: to
35:46
Mike Harrison: hospitality,
35:47
Mike Harrison: we
35:47
Mike Harrison: use
35:47
Mike Harrison: Rigsby
35:48
Mike Harrison: or,
35:48
Mike Harrison: that's
35:48
Mike Harrison: our
35:48
Mike Harrison: trademark
35:49
Mike Harrison: one,
35:49
Mike Harrison: but
35:49
Mike Harrison: Campy,
35:50
Mike Harrison: is
35:50
Mike Harrison: a
35:50
Mike Harrison: great
35:50
Mike Harrison: example
35:51
Mike Harrison: of
35:51
Mike Harrison: the
35:51
Mike Harrison: AI
35:52
Mike Harrison: chatbot,
35:52
Mike Harrison: it
35:52
Mike Harrison: does
35:52
Mike Harrison: not
35:53
Mike Harrison: replace
35:53
Mike Harrison: a
35:53
Mike Harrison: human,
35:53
Mike Harrison: it
35:54
Mike Harrison: supplements
35:54
Mike Harrison: the
35:54
Mike Harrison: human
35:55
Mike Harrison: touch
35:55
Mike Harrison: and
35:55
Mike Harrison: interaction.
35:56
Mike Harrison: And
35:57
Mike Harrison: no
35:57
Mike Harrison: matter
35:57
Mike Harrison: who
35:58
Mike Harrison: All
35:58
Mike Harrison: of
35:58
Mike Harrison: these
35:58
Mike Harrison: different
35:59
Mike Harrison: tools
35:59
Mike Harrison: that
35:59
Mike Harrison: are
36:00
Mike Harrison: coming
36:00
Mike Harrison: out,
36:00
Mike Harrison: there
36:01
Mike Harrison: are
36:01
Mike Harrison: still,
36:01
Mike Harrison: the
36:01
Mike Harrison: difference
36:02
Mike Harrison: between
36:02
Mike Harrison: outdoor
36:02
Mike Harrison: hospitality
36:03
Mike Harrison: and
36:03
Mike Harrison: the
36:03
Mike Harrison: regular
36:03
Mike Harrison: hotel
36:03
Mike Harrison: business
36:04
Mike Harrison: is
36:04
Mike Harrison: the
36:04
Mike Harrison: hotel
36:04
Mike Harrison: business
36:05
Mike Harrison: has
36:05
Mike Harrison: lost
36:05
Mike Harrison: some
36:05
Mike Harrison: of
36:05
Mike Harrison: that
36:06
Mike Harrison: sense
36:06
Mike Harrison: of
36:06
Mike Harrison: hospitality,
36:07
Mike Harrison: and
36:07
Mike Harrison: you've
36:07
Mike Harrison: heard
36:08
Mike Harrison: me
36:08
Mike Harrison: talk
36:08
Mike Harrison: about
36:08
Mike Harrison: before
36:09
Mike Harrison: the
36:09
Mike Harrison: camping
36:09
Mike Harrison: industry
36:09
Mike Harrison: is
36:09
Mike Harrison: still,
36:10
Mike Harrison: you
36:10
Mike Harrison: come
36:10
Mike Harrison: out
36:10
Mike Harrison: on
36:10
Mike Harrison: your
36:10
Mike Harrison: porch
36:11
Mike Harrison: and
36:11
Mike Harrison: you
36:11
Mike Harrison: got
36:11
Mike Harrison: your
36:11
Mike Harrison: cup
36:11
Mike Harrison: of
36:11
Mike Harrison: coffee
36:12
Mike Harrison: and
36:12
Mike Harrison: your
36:12
Mike Harrison: boxer
36:12
Mike Harrison: shorts
36:13
Mike Harrison: and
36:13
Mike Harrison: the
36:13
Mike Harrison: other
36:13
Mike Harrison: guys
36:14
Mike Harrison: across
36:14
Mike Harrison: the
36:14
Mike Harrison: next
36:14
Mike Harrison: site
36:15
Mike Harrison: and
36:15
Mike Harrison: he
36:15
Mike Harrison: comes
36:15
Mike Harrison: out,
36:15
Mike Harrison: in
36:15
Mike Harrison: his
36:16
Mike Harrison: bathrobe
36:16
Mike Harrison: and
36:16
Mike Harrison: you're
36:16
Mike Harrison: like,
36:16
Mike Harrison: Hey,
36:16
Mike Harrison: Bob.
36:17
Mike Harrison: Hey,
36:17
Mike Harrison: Tim.
36:18
Mike Harrison: A
36:18
Mike Harrison: hotel,
36:18
Mike Harrison: if
36:19
Mike Harrison: you
36:19
Mike Harrison: did
36:19
Mike Harrison: that,
36:19
Mike Harrison: they'd
36:20
Mike Harrison: call
36:20
Mike Harrison: security
36:20
Mike Harrison: on
36:20
Mike Harrison: you.
36:21
Mike Harrison: And,
36:22
Mike Harrison: that
36:22
Mike Harrison: won't
36:23
Mike Harrison: really
36:23
Mike Harrison: save
36:23
Mike Harrison: you.
36:24
Brian Searl: I'm
36:24
Brian Searl: trying
36:24
Brian Searl: to
36:24
Brian Searl: picture
36:25
Brian Searl: that,
36:25
Brian Searl: but
36:25
Brian Searl: anyway,
36:25
Brian Searl: continue.
36:27
Scott Bahr: I'd
36:27
Scott Bahr: like
36:27
Scott Bahr: to
36:27
Scott Bahr: ask
36:27
Scott Bahr: you,
36:29
Scott Bahr: the
36:30
Scott Bahr: whole
36:30
Scott Bahr: idea
36:30
Scott Bahr: of
36:31
Scott Bahr: the
36:31
Scott Bahr: use
36:32
Scott Bahr: of
36:32
Scott Bahr: technology
36:33
Scott Bahr: is
36:34
Scott Bahr: The
36:34
Scott Bahr: idea
36:35
Scott Bahr: that
36:35
Scott Bahr: with
36:35
Scott Bahr: the
36:35
Scott Bahr: touchpoints,
36:37
Scott Bahr: it's
36:37
Scott Bahr: like,
36:37
Scott Bahr: it
36:37
Scott Bahr: frees
36:38
Scott Bahr: you
36:38
Scott Bahr: up
36:38
Scott Bahr: for
36:38
Scott Bahr: a
36:38
Scott Bahr: quality
36:39
Scott Bahr: touchpoint.
36:40
Scott Bahr: It's
36:40
Scott Bahr: one
36:40
Scott Bahr: of
36:40
Scott Bahr: the
36:40
Scott Bahr: things
36:40
Scott Bahr: we
36:40
Scott Bahr: know
36:40
Scott Bahr: is
36:40
Scott Bahr: that
36:41
Scott Bahr: one
36:41
Scott Bahr: of
36:41
Scott Bahr: the
36:41
Scott Bahr: biggest
36:42
Scott Bahr: risks
36:43
Scott Bahr: and
36:43
Scott Bahr: riskiest
36:44
Scott Bahr: touchpoints
36:45
Scott Bahr: is
36:45
Scott Bahr: check
36:45
Scott Bahr: in,
36:46
Scott Bahr: for
36:46
Scott Bahr: example.
36:47
Scott Bahr: If
36:47
Scott Bahr: you
36:47
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36:47
Scott Bahr: a
36:47
Scott Bahr: check
36:48
Scott Bahr: in,
36:48
Scott Bahr: they
36:48
Scott Bahr: go
36:49
Scott Bahr: there,
36:49
Scott Bahr: it's
36:49
Scott Bahr: crowded,
36:49
Scott Bahr: people
36:50
Scott Bahr: are,
36:50
Scott Bahr: it's
36:51
Scott Bahr: stressful,
36:52
Scott Bahr: that,
36:53
Scott Bahr: that
36:53
Scott Bahr: puts
36:53
Scott Bahr: a
36:53
Scott Bahr: cloud
36:54
Scott Bahr: over
36:54
Scott Bahr: the
36:54
Scott Bahr: rest
36:54
Scott Bahr: of
36:54
Scott Bahr: the
36:55
Scott Bahr: stay,
36:56
Scott Bahr: regardless
36:56
Scott Bahr: of
36:56
Scott Bahr: what
36:56
Scott Bahr: happens.
36:57
Scott Bahr: It
36:57
Scott Bahr: does.
36:58
Scott Bahr: It's
36:58
Scott Bahr: really
36:58
Scott Bahr: strong.
36:59
Scott Bahr: And
36:59
Scott Bahr: if
36:59
Scott Bahr: it
36:59
Scott Bahr: can
36:59
Scott Bahr: free.
37:00
Scott Bahr: The
37:00
Scott Bahr: operator
37:01
Scott Bahr: up
37:02
Scott Bahr: to
37:02
Scott Bahr: actually
37:03
Scott Bahr: create
37:03
Scott Bahr: a
37:03
Scott Bahr: touch
37:04
Scott Bahr: point,
37:04
Scott Bahr: a
37:04
Scott Bahr: quality
37:05
Scott Bahr: touch
37:05
Scott Bahr: point,
37:05
Scott Bahr: at
37:06
Scott Bahr: some
37:06
Scott Bahr: other
37:08
Scott Bahr: time
37:08
Scott Bahr: during
37:08
Scott Bahr: their
37:08
Scott Bahr: stay.
37:09
Scott Bahr: It's
37:09
Scott Bahr: that's
37:10
Scott Bahr: the
37:10
Scott Bahr: trade
37:10
Scott Bahr: off
37:10
Scott Bahr: you
37:10
Scott Bahr: want.
37:11
Scott Bahr: It's
37:11
Scott Bahr: just
37:12
Scott Bahr: a
37:12
Scott Bahr: it's
37:13
Scott Bahr: just
37:13
Scott Bahr: more
37:14
Scott Bahr: it's
37:14
Scott Bahr: a
37:14
Scott Bahr: quality.
37:15
Brian Searl: That's
37:15
Brian Searl: the
37:16
Brian Searl: thing
37:16
Brian Searl: is
37:16
Brian Searl: there
37:16
Brian Searl: has
37:17
Brian Searl: to
37:17
Brian Searl: be
37:17
Brian Searl: that
37:17
Brian Searl: follow
37:17
Brian Searl: up
37:18
Brian Searl: to
37:18
Brian Searl: that
37:18
Brian Searl: quality
37:19
Brian Searl: touch
37:19
Brian Searl: point.
37:19
Brian Searl: And
37:20
Brian Searl: so
37:20
Brian Searl: that's
37:20
Brian Searl: where.
37:21
Brian Searl: You're
37:21
Brian Searl: talking
37:21
Brian Searl: about
37:22
Brian Searl: like
37:22
Brian Searl: technology
37:23
Brian Searl: can
37:23
Brian Searl: supplement,
37:23
Brian Searl: but
37:24
Brian Searl: you
37:24
Brian Searl: have
37:24
Brian Searl: to
37:24
Brian Searl: just
37:25
Brian Searl: not
37:25
Brian Searl: let
37:25
Brian Searl: technology
37:26
Brian Searl: then
37:26
Brian Searl: take
37:26
Brian Searl: over.
37:26
Brian Searl: Then
37:27
Brian Searl: you
37:27
Brian Searl: have
37:27
Brian Searl: to,
37:27
Scott Bahr: Don't
37:28
Scott Bahr: just
37:28
Scott Bahr: sit
37:28
Scott Bahr: in
37:28
Scott Bahr: your
37:28
Scott Bahr: office
37:28
Scott Bahr: and
37:29
Scott Bahr: go
37:29
Scott Bahr: play
37:29
Scott Bahr: Tetris
37:30
Scott Bahr: or
37:30
Scott Bahr: whatever.
37:30
Scott Bahr: It's
37:30
Scott Bahr: yeah.
37:31
Mark Koep: And
37:31
Mark Koep: I'll
37:32
Mark Koep: go
37:32
Mark Koep: back
37:32
Mark Koep: to
37:32
Mark Koep: what
37:32
Mark Koep: you
37:32
Mark Koep: let
37:32
Mark Koep: off
37:33
Mark Koep: that
37:33
Mark Koep: question
37:33
Mark Koep: with
37:33
Mark Koep: Brian
37:33
Mark Koep: is
37:34
Mark Koep: part
37:35
Mark Koep: of
37:35
Mark Koep: the
37:35
Mark Koep: thing
37:35
Mark Koep: about
37:35
Mark Koep: our
37:35
Mark Koep: industry
37:36
Mark Koep: is
37:36
Mark Koep: It's
37:36
Mark Koep: actually
37:36
Mark Koep: an
37:36
Mark Koep: easy
37:37
Mark Koep: business
37:37
Mark Koep: to
37:37
Mark Koep: get
37:37
Mark Koep: into.
37:38
Mark Koep: You
37:38
Mark Koep: got
37:38
Mark Koep: a
37:39
Mark Koep: couple
37:39
Mark Koep: hundred
37:39
Mark Koep: grand
37:39
Mark Koep: in
37:39
Mark Koep: your
37:40
Mark Koep: savings
37:40
Mark Koep: account.
37:41
Mark Koep: You
37:41
Mark Koep: got
37:41
Mark Koep: a
37:41
Mark Koep: piece
37:41
Mark Koep: of
37:41
Mark Koep: property.
37:42
Mark Koep: You
37:42
Mark Koep: can
37:42
Mark Koep: build
37:42
Mark Koep: an
37:42
Mark Koep: RV
37:43
Mark Koep: park
37:43
Mark Koep: and
37:43
Mark Koep: open
37:43
Mark Koep: it
37:43
Mark Koep: up.
37:44
Mark Koep: Hip
37:44
Mark Koep: Camp's
37:44
Mark Koep: proving
37:44
Mark Koep: it
37:44
Mark Koep: all
37:45
Mark Koep: day.
37:45
Mark Koep: You
37:45
Mark Koep: don't
37:45
Mark Koep: even
37:45
Mark Koep: need
37:45
Mark Koep: to
37:45
Mark Koep: have
37:46
Mark Koep: a
37:46
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37:46
Mark Koep: You
37:46
Mark Koep: can
37:46
Mark Koep: just
37:46
Mark Koep: start
37:46
Mark Koep: a
37:46
Mark Koep: campground
37:47
Mark Koep: in
37:47
Mark Koep: your
37:47
Mark Koep: backyard
37:47
Mark Koep: today.
37:48
Mark Koep: Knock
37:49
Mark Koep: on
37:49
Mark Koep: hip
37:49
Mark Koep: camp.
37:49
Mark Koep: Anyways,
37:50
Mark Koep: point
37:50
Mark Koep: being
37:50
Mark Koep: is
37:50
Mark Koep: that
37:51
Mark Koep: it's
37:51
Mark Koep: a
37:51
Mark Koep: relatively
37:51
Mark Koep: easy
37:52
Mark Koep: business
37:52
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37:52
Mark Koep: get
37:52
Mark Koep: into.
37:52
Mark Koep: And
37:53
Mark Koep: so
37:53
Mark Koep: folks
37:53
Mark Koep: come
37:53
Mark Koep: into
37:53
Mark Koep: the
37:54
Mark Koep: industry
37:54
Mark Koep: there's
37:55
Mark Koep: people
37:55
Mark Koep: out
37:55
Mark Koep: there
37:55
Mark Koep: that
37:55
Mark Koep: view
37:56
Mark Koep: owning
37:56
Mark Koep: a
37:56
Mark Koep: campground
37:56
Mark Koep: as
37:57
Mark Koep: a
37:57
Mark Koep: retirement
37:57
Mark Koep: plan.
37:57
Mark Koep: I'm
37:57
Mark Koep: going
37:58
Mark Koep: to
37:58
Mark Koep: own
37:58
Mark Koep: this
37:58
Mark Koep: in
37:58
Mark Koep: my
37:58
Mark Koep: retirement
37:59
Mark Koep: years.
37:59
Mark Koep: And
38:00
Mark Koep: they
38:00
Mark Koep: want
38:00
Mark Koep: to
38:00
Mark Koep: do
38:00
Mark Koep: it
38:00
Mark Koep: that
38:00
Mark Koep: way.
38:01
Mark Koep: And
38:01
Mark Koep: Now,
38:01
Mark Koep: is
38:01
Mark Koep: that
38:01
Mark Koep: everybody?
38:02
Mark Koep: No,
38:02
Mark Koep: but
38:03
Mark Koep: when
38:03
Mark Koep: you,
38:03
Mark Koep: when
38:03
Mark Koep: we
38:03
Mark Koep: talk
38:03
Mark Koep: about
38:04
Mark Koep: as
38:04
Mark Koep: an
38:04
Mark Koep: industry,
38:05
Mark Koep: as
38:05
Mark Koep: a
38:05
Mark Koep: whole,
38:05
Mark Koep: there's
38:06
Mark Koep: a
38:06
Mark Koep: large
38:06
Mark Koep: group
38:06
Mark Koep: of
38:06
Mark Koep: folks
38:07
Mark Koep: out
38:07
Mark Koep: there
38:07
Mark Koep: who
38:07
Mark Koep: don't
38:07
Mark Koep: want
38:08
Mark Koep: to
38:08
Mark Koep: change
38:08
Mark Koep: because
38:09
Mark Koep: why
38:09
Mark Koep: should
38:09
Mark Koep: they?
38:09
Mark Koep: I'm
38:10
Mark Koep: making
38:10
Mark Koep: the
38:10
Mark Koep: money
38:10
Mark Koep: I
38:10
Mark Koep: want
38:11
Mark Koep: to
38:11
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38:11
Mark Koep: I
38:11
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38:12
Mark Koep: the
38:12
Mark Koep: guests
38:12
Mark Koep: in
38:12
Mark Koep: here
38:12
Mark Koep: I
38:12
Mark Koep: want
38:13
Mark Koep: to
38:13
Mark Koep: have
38:13
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38:13
Mark Koep: in
38:13
Mark Koep: here.
38:14
Mark Koep: The
38:14
Mark Koep: trick
38:15
Mark Koep: is,
38:15
Mark Koep: and
38:15
Mark Koep: it
38:15
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38:16
Mark Koep: us
38:16
Mark Koep: as
38:16
Mark Koep: folks
38:17
Mark Koep: in
38:17
Mark Koep: the
38:17
Mark Koep: industry
38:17
Mark Koep: is
38:17
Mark Koep: to
38:17
Mark Koep: Nudge
38:18
Mark Koep: them
38:18
Mark Koep: along
38:18
Mark Koep: because
38:19
Mark Koep: the
38:19
Mark Koep: experience
38:19
Mark Koep: they're
38:19
Mark Koep: providing
38:20
Mark Koep: in
38:20
Mark Koep: their
38:20
Mark Koep: parks
38:21
Mark Koep: is
38:21
Mark Koep: affecting
38:21
Mark Koep: our
38:21
Mark Koep: industry.
38:22
Mark Koep: When
38:22
Mark Koep: people
38:22
Mark Koep: are
38:22
Mark Koep: traveling
38:23
Mark Koep: through
38:23
Mark Koep: and
38:23
Mark Koep: staying
38:23
Mark Koep: at
38:23
Mark Koep: the
38:23
Mark Koep: park,
38:24
Mark Koep: if
38:24
Mark Koep: they
38:24
Mark Koep: have
38:24
Mark Koep: a
38:24
Mark Koep: less
38:25
Mark Koep: optimal
38:25
Mark Koep: experience,
38:26
Mark Koep: that
38:26
Mark Koep: affects
38:26
Mark Koep: our
38:27
Mark Koep: industry
38:27
Mark Koep: as
38:27
Mark Koep: a
38:27
Mark Koep: whole.
38:27
Mark Koep: And
38:28
Mark Koep: how
38:28
Mark Koep: do
38:28
Mark Koep: we
38:28
Mark Koep: get,
38:28
Mark Koep: how
38:28
Mark Koep: do
38:28
Mark Koep: we
38:28
Mark Koep: get
38:29
Mark Koep: them
38:29
Mark Koep: to
38:29
Mark Koep: adopt,
38:29
Mark Koep: I've
38:30
Mark Koep: taken
38:30
Mark Koep: a
38:30
Mark Koep: weird
38:30
Mark Koep: approach
38:31
Mark Koep: on
38:31
Mark Koep: this
38:31
Mark Koep: and
38:31
Mark Koep: I
38:31
Mark Koep: may
38:31
Mark Koep: be,
38:32
Mark Koep: I
38:32
Mark Koep: don't
38:32
Mark Koep: know,
38:32
Mark Koep: I'm
38:32
Mark Koep: open
38:33
Mark Koep: to
38:33
Mark Koep: argument
38:33
Mark Koep: on
38:34
Mark Koep: this
38:34
Mark Koep: one,
38:34
Mark Koep: but
38:34
Mark Koep: I've
38:34
Mark Koep: come
38:34
Mark Koep: to
38:34
Mark Koep: the
38:34
Mark Koep: conclusion
38:35
Mark Koep: that
38:35
Mark Koep: some
38:36
Mark Koep: places
38:36
Mark Koep: will
38:36
Mark Koep: not
38:36
Mark Koep: change
38:37
Mark Koep: until
38:38
Mark Koep: they're
38:38
Mark Koep: either
38:38
Mark Koep: taken
38:38
Mark Koep: over
38:38
Mark Koep: by
38:39
Mark Koep: the
38:39
Mark Koep: kids
38:39
Mark Koep: or
38:39
Mark Koep: acquired
38:39
Mark Koep: by
38:40
Mark Koep: somebody
38:40
Mark Koep: else.
38:41
Mark Koep: Who's
38:41
Mark Koep: willing
38:41
Mark Koep: to
38:41
Mark Koep: actually
38:42
Mark Koep: implement
38:42
Mark Koep: those
38:42
Mark Koep: changes.
38:43
Mark Koep: So
38:43
Mark Koep: I
38:43
Mark Koep: think
38:44
Mark Koep: it's
38:44
Mark Koep: going
38:44
Mark Koep: to
38:44
Mark Koep: be
38:44
Mark Koep: a
38:44
Mark Koep: slow
38:45
Mark Koep: shift
38:45
Mark Koep: as
38:45
Mark Koep: it
38:46
Mark Koep: happens,
38:46
Mark Koep: but
38:46
Mark Koep: it's
38:47
Mark Koep: going
38:47
Mark Koep: to
38:47
Mark Koep: accelerate
38:48
Mark Koep: because
38:48
Mark Koep: the
38:48
Mark Koep: folks
38:48
Mark Koep: that
38:49
Mark Koep: kind
38:49
Mark Koep: of
38:49
Mark Koep: get
38:49
Mark Koep: the
38:49
Mark Koep: systems
38:50
Mark Koep: down
38:51
Mark Koep: and
38:51
Mark Koep: they
38:51
Mark Koep: realize,
38:51
Mark Koep: wow,
38:51
Mark Koep: I
38:51
Mark Koep: can
38:52
Mark Koep: buy
38:52
Mark Koep: this
38:52
Mark Koep: park
38:53
Mark Koep: for
38:53
Mark Koep: a
38:53
Mark Koep: lower
38:53
Mark Koep: cap
38:53
Mark Koep: rate
38:54
Mark Koep: and
38:54
Mark Koep: make
38:55
Mark Koep: a
38:55
Mark Koep: crap
38:55
Mark Koep: ton
38:55
Mark Koep: of
38:55
Mark Koep: money
38:55
Mark Koep: on
38:56
Mark Koep: it.
38:56
Mark Koep: Spending
38:56
Mark Koep: it
38:56
Mark Koep: around.
38:57
Mark Koep: That's
38:57
Mark Koep: where
38:57
Mark Koep: this
38:58
Mark Koep: thing's
38:58
Mark Koep: going
38:58
Mark Koep: to
38:58
Mark Koep: shift.
38:58
Mark Koep: Cause
38:58
Mark Koep: they
38:59
Mark Koep: can
38:59
Mark Koep: start
38:59
Mark Koep: going
38:59
Mark Koep: in
38:59
Mark Koep: and
38:59
Mark Koep: acquiring
39:00
Mark Koep: properties
39:01
Mark Koep: and
39:01
Mark Koep: implementing
39:01
Mark Koep: the
39:01
Mark Koep: systems
39:02
Mark Koep: that
39:02
Mark Koep: do
39:02
Mark Koep: everything
39:02
Mark Koep: that
39:02
Mark Koep: we're
39:03
Mark Koep: talking
39:03
Mark Koep: about.
39:03
Brian Searl: I
39:07
Brian Searl: think
39:07
Brian Searl: change
39:08
Brian Searl: is
39:08
Brian Searl: the
39:08
Brian Searl: hard
39:08
Brian Searl: part,
39:09
Brian Searl: right?
39:09
Brian Searl: For
39:09
Brian Searl: everything.
39:10
Brian Searl: There's
39:11
Brian Searl: always
39:11
Brian Searl: that
39:11
Brian Searl: fear
39:11
Brian Searl: of
39:11
Brian Searl: change,
39:12
Brian Searl: whether
39:12
Brian Searl: you're
39:12
Brian Searl: a
39:12
Brian Searl: campground
39:13
Brian Searl: owner
39:13
Brian Searl: or
39:13
Brian Searl: you're
39:14
Brian Searl: any
39:14
Brian Searl: other
39:15
Brian Searl: person
39:15
Brian Searl: in
39:15
Brian Searl: the
39:15
Brian Searl: entire
39:15
Brian Searl: world
39:16
Brian Searl: in
39:16
Brian Searl: any
39:16
Brian Searl: industry,
39:16
Brian Searl: right?
39:18
Brian Searl: But
39:18
Brian Searl: I
39:18
Brian Searl: don't
39:18
Brian Searl: know,
39:18
Brian Searl: I
39:18
Brian Searl: guess
39:19
Brian Searl: I
39:19
Brian Searl: feel
39:19
Brian Searl: a
39:19
Brian Searl: little
39:19
Brian Searl: bit
39:19
Brian Searl: of
39:19
Brian Searl: guilt
39:20
Brian Searl: sometimes
39:20
Brian Searl: with
39:21
Brian Searl: maybe
39:21
Brian Searl: I'm
39:21
Brian Searl: not
39:22
Brian Searl: doing
39:22
Brian Searl: what
39:22
Brian Searl: I
39:22
Brian Searl: should
39:22
Brian Searl: be
39:23
Brian Searl: doing
39:23
Brian Searl: to
39:23
Brian Searl: try
39:23
Brian Searl: to
39:24
Brian Searl: explain
39:24
Brian Searl: it
39:25
Brian Searl: correctly
39:25
Brian Searl: to
39:25
Brian Searl: people.
39:25
Brian Searl: But
39:26
Brian Searl: I
39:26
Brian Searl: don't
39:26
Brian Searl: know,
39:26
Brian Searl: maybe
39:27
Brian Searl: I
39:27
Brian Searl: should
39:27
Brian Searl: just
39:27
Brian Searl: let
39:27
Brian Searl: myself
39:27
Brian Searl: off
39:28
Brian Searl: the
39:28
Brian Searl: hook.
39:30
Mark Koep: You
39:30
Mark Koep: can't,
39:30
Mark Koep: hey,
39:30
Mark Koep: I
39:31
Mark Koep: got
39:31
Mark Koep: three
39:31
Mark Koep: kids.
39:31
Mark Koep: The
39:31
Mark Koep: one
39:32
Mark Koep: thing
39:32
Mark Koep: you
39:32
Mark Koep: know
39:32
Mark Koep: about
39:32
Mark Koep: kids
39:32
Mark Koep: is
39:32
Mark Koep: you
39:33
Mark Koep: can't
39:33
Mark Koep: change
39:33
Mark Koep: people.
39:33
Mark Koep: And
39:34
Mark Koep: I'm
39:34
Mark Koep: married
39:34
Mark Koep: too.
39:34
Mark Koep: You
39:35
Mark Koep: can't
39:35
Mark Koep: change
39:35
Mark Koep: people.
39:35
Mark Koep: People
39:36
Mark Koep: are
39:36
Mark Koep: the
39:36
Mark Koep: way
39:36
Mark Koep: they
39:36
Mark Koep: are.
39:36
Mark Koep: So
39:37
Mark Koep: I
39:37
Mark Koep: think
39:37
Mark Koep: that's
39:37
Mark Koep: a
39:37
Mark Koep: basic
39:37
Mark Koep: tenet
39:38
Mark Koep: of
39:38
Mark Koep: life.
39:39
Mark Koep: All
39:39
Mark Koep: you
39:39
Mark Koep: can
39:39
Mark Koep: do
39:39
Mark Koep: is
39:40
Mark Koep: make
39:40
Mark Koep: suggestions,
39:41
Mark Koep: show
39:41
Mark Koep: them
39:41
Mark Koep: a
39:41
Mark Koep: better
39:41
Mark Koep: way
39:41
Mark Koep: and
39:42
Mark Koep: allow
39:42
Mark Koep: them
39:42
Mark Koep: to
39:43
Mark Koep: decide
39:43
Mark Koep: on
39:43
Mark Koep: their
39:43
Mark Koep: own,
39:43
Mark Koep: I
39:43
Mark Koep: think.
39:44
Mark Koep: So
39:46
Mark Koep: you're
39:46
Mark Koep: off
39:46
Mark Koep: the
39:46
Mark Koep: hook,
39:46
Mark Koep: Brian,
39:47
Mike Harrison: it's
39:47
Mike Harrison: not
39:47
Mike Harrison: on
39:47
Mike Harrison: you.
39:48
Mike Harrison: And
39:48
Mike Harrison: I
39:48
Mike Harrison: think
39:49
Mike Harrison: it's
39:49
Mike Harrison: about
39:49
Mike Harrison: data,
39:50
Mike Harrison: right?
39:50
Mike Harrison: Brian,
39:50
Mike Harrison: you
39:50
Mike Harrison: and
39:50
Mike Harrison: I
39:51
Mike Harrison: have
39:51
Mike Harrison: been
39:51
Mike Harrison: talking
39:51
Mike Harrison: about
39:51
Mike Harrison: this
39:51
Mike Harrison: with
39:52
Mike Harrison: Campy
39:52
Mike Harrison: for
39:53
Mike Harrison: a
39:53
Mike Harrison: while.
39:53
Mike Harrison: It's
39:53
Mike Harrison: just
39:54
Mike Harrison: an
39:54
Mike Harrison: example.
39:55
Mike Harrison: Data
39:56
Mike Harrison: is
39:56
Mike Harrison: hard
39:56
Mike Harrison: to
39:56
Mike Harrison: argue,
39:58
Mike Harrison: right?
39:58
Mike Harrison: Here
39:58
Mike Harrison: are
39:58
Mike Harrison: the
39:58
Mike Harrison: statistics
39:59
Mike Harrison: of
40:00
Mike Harrison: reduced
40:00
Mike Harrison: and
40:01
Mike Harrison: missed
40:01
Mike Harrison: call
40:01
Mike Harrison: volume.
40:01
Mike Harrison: Here
40:02
Mike Harrison: is
40:02
Mike Harrison: the
40:02
Mike Harrison: statistics
40:02
Mike Harrison: of
40:02
Mike Harrison: enhanced
40:03
Mike Harrison: service
40:04
Mike Harrison: scores
40:04
Mike Harrison: since
40:04
Mike Harrison: rolling
40:05
Mike Harrison: out
40:05
Mike Harrison: Campy.
40:05
Mike Harrison: Here
40:05
Mike Harrison: are
40:05
Mike Harrison: the
40:05
Mike Harrison: statistics
40:06
Mike Harrison: of,
40:07
Mike Harrison: better
40:07
Mike Harrison: quality
40:08
Mike Harrison: reservation
40:08
Mike Harrison: scores.
40:09
Mike Harrison: Here
40:09
Mike Harrison: are
40:09
Mike Harrison: the,
40:10
Mike Harrison: so
40:10
Mike Harrison: if
40:10
Mike Harrison: somebody
40:11
Mike Harrison: still
40:11
Mike Harrison: refuses
40:12
Mike Harrison: to
40:12
Mike Harrison: listen
40:12
Mike Harrison: after
40:12
Mike Harrison: data
40:13
Mike Harrison: is
40:13
Mike Harrison: presented,
40:14
Mike Harrison: You
40:14
Mike Harrison: can't
40:14
Mike Harrison: rationalize
40:14
Mike Harrison: with
40:15
Mike Harrison: an
40:15
Mike Harrison: irrational
40:15
Mike Harrison: person.
40:15
Mike Harrison: It's
40:16
Mike Harrison: not
40:16
Mike Harrison: our
40:16
Mike Harrison: job
40:17
Mike Harrison: to
40:17
Mike Harrison: convince
40:17
Mike Harrison: them,
40:18
Mike Harrison: right?
40:18
Mike Harrison: Our
40:19
Mike Harrison: job
40:19
Mike Harrison: is
40:19
Mike Harrison: to
40:19
Mike Harrison: provide
40:19
Mike Harrison: support
40:20
Mike Harrison: and
40:20
Mike Harrison: education
40:21
Mike Harrison: for
40:21
Mike Harrison: the
40:21
Mike Harrison: industry.
40:22
Mike Harrison: If
40:22
Mike Harrison: somebody
40:22
Mike Harrison: refuses
40:23
Mike Harrison: to
40:23
Mike Harrison: listen
40:24
Mike Harrison: and
40:24
Mike Harrison: to
40:24
Mike Harrison: adopt
40:24
Mike Harrison: and
40:24
Mike Harrison: to
40:25
Mike Harrison: make
40:25
Mike Harrison: a
40:25
Mike Harrison: decision
40:25
Mike Harrison: to
40:26
Mike Harrison: their
40:26
Mike Harrison: own
40:26
Mike Harrison: benefit,
40:26
Mike Harrison: that's
40:26
Mike Harrison: on
40:27
Mike Harrison: them,
40:27
Mike Harrison: right?
40:28
Mike Harrison: So
40:28
Mike Harrison: I
40:28
Mike Harrison: think,
40:29
Mike Harrison: all
40:29
Mike Harrison: of
40:29
Mike Harrison: us
40:29
Mike Harrison: continue
40:30
Mike Harrison: to
40:30
Mike Harrison: push
40:31
Mike Harrison: forward,
40:31
Mike Harrison: with
40:32
Mike Harrison: the
40:32
Mike Harrison: message
40:32
Mike Harrison: of
40:32
Mike Harrison: building
40:33
Mike Harrison: up
40:33
Mike Harrison: the
40:33
Mike Harrison: industry
40:33
Mike Harrison: and
40:34
Mike Harrison: supporting
40:34
Mike Harrison: and
40:34
Mike Harrison: educating
40:35
Mike Harrison: and
40:35
Mike Harrison: training
40:35
Mike Harrison: and
40:35
Mike Harrison: evolving.
40:36
Mike Harrison: And,
40:37
Mike Harrison: some
40:37
Mike Harrison: people
40:37
Mike Harrison: will
40:37
Mike Harrison: be
40:37
Mike Harrison: quick,
40:38
Mike Harrison: some
40:39
Mike Harrison: people
40:39
Mike Harrison: will
40:39
Mike Harrison: be
40:39
Mike Harrison: a
40:39
Mike Harrison: little
40:39
Mike Harrison: slower,
40:40
Mike Harrison: and
40:40
Mike Harrison: some
40:40
Mike Harrison: people
40:40
Mike Harrison: are
40:40
Mike Harrison: going
40:40
Mike Harrison: to
40:40
Mike Harrison: be
40:40
Mike Harrison: left
40:41
Mike Harrison: behind.
40:41
Mike Harrison: The
40:41
Mike Harrison: people
40:42
Mike Harrison: that
40:42
Mike Harrison: will
40:42
Mike Harrison: be
40:42
Mike Harrison: left
40:42
Mike Harrison: behind,
40:43
Mike Harrison: you
40:43
Mike Harrison: can't,
40:43
Mike Harrison: worry
40:44
Mike Harrison: about
40:44
Mike Harrison: the
40:44
Mike Harrison: 15%
40:45
Mike Harrison: that
40:46
Mike Harrison: have
40:46
Mike Harrison: no
40:46
Mike Harrison: interest
40:47
Mike Harrison: in
40:47
Mike Harrison: doing
40:47
Mike Harrison: it.
40:48
Mike Harrison: That's
40:48
Mike Harrison: worried
40:48
Mike Harrison: about
40:48
Mike Harrison: the
40:48
Mike Harrison: other.
40:49
Mike Harrison: I
40:49
Brian Searl: agree.
40:49
Brian Searl: I
40:49
Brian Searl: don't
40:49
Brian Searl: think,
40:50
Brian Searl: I
40:50
Brian Searl: don't
40:51
Brian Searl: think
40:51
Brian Searl: it's
40:51
Brian Searl: only
40:51
Brian Searl: 15%.
40:52
Brian Searl: That's
40:52
Brian Searl: what
40:52
Brian Searl: concerns
40:53
Brian Searl: me.
40:53
Brian Searl: I
40:53
Brian Searl: think
40:53
Brian Searl: it's
40:54
Brian Searl: much
40:54
Brian Searl: larger
40:55
Brian Searl: than
40:55
Mark Koep: 15%.
40:56
Mark Koep: Yes.
40:56
Mark Koep: I
40:56
Mark Koep: would
40:56
Mark Koep: say
40:57
Mark Koep: roughly
40:57
Mark Koep: 60%.
40:58
Mike Harrison: Let's
40:59
Mike Harrison: convert
40:59
Mike Harrison: 'em.
40:59
Mike Harrison: We'll
40:59
Mike Harrison: get
40:59
Mike Harrison: it
40:59
Mike Harrison: down.
41:00
Brian Searl: I
41:00
Brian Searl: have
41:00
Brian Searl: confidence.
41:02
Jeff Hoffman: Yeah,
41:02
Jeff Hoffman: Mike,
41:03
Jeff Hoffman: that's
41:03
Jeff Hoffman: I'm,
41:04
Jeff Hoffman: what
41:04
Jeff Hoffman: I'm
41:05
Jeff Hoffman: finding
41:05
Jeff Hoffman: out
41:05
Jeff Hoffman: is
41:06
Jeff Hoffman: as
41:06
Jeff Hoffman: I
41:07
Jeff Hoffman: do
41:07
Jeff Hoffman: some
41:08
Jeff Hoffman: work
41:08
Jeff Hoffman: with
41:08
Jeff Hoffman: some
41:08
Jeff Hoffman: clients,
41:09
Jeff Hoffman: I
41:09
Jeff Hoffman: now
41:09
Jeff Hoffman: know
41:09
Jeff Hoffman: how
41:10
Jeff Hoffman: my
41:10
Jeff Hoffman: teachers
41:10
Jeff Hoffman: felt
41:11
Jeff Hoffman: when
41:11
Jeff Hoffman: they
41:11
Jeff Hoffman: were
41:11
Jeff Hoffman: trying
41:11
Jeff Hoffman: to
41:11
Jeff Hoffman: give
41:12
Jeff Hoffman: me
41:12
Jeff Hoffman: the
41:12
Jeff Hoffman: answers
41:13
Jeff Hoffman: and
41:13
Jeff Hoffman: I
41:14
Jeff Hoffman: didn't
41:14
Jeff Hoffman: listen.
41:15
Jeff Hoffman: It's
41:15
Jeff Hoffman: frustrating
41:17
Jeff Hoffman: because
41:18
Jeff Hoffman: you
41:18
Jeff Hoffman: know
41:19
Jeff Hoffman: what
41:19
Jeff Hoffman: they
41:19
Jeff Hoffman: need
41:19
Jeff Hoffman: to
41:19
Jeff Hoffman: do
41:20
Jeff Hoffman: and
41:20
Jeff Hoffman: you
41:20
Jeff Hoffman: show
41:20
Jeff Hoffman: them,
41:22
Jeff Hoffman: but
41:22
Jeff Hoffman: they
41:22
Jeff Hoffman: just
41:23
Jeff Hoffman: won't
41:23
Jeff Hoffman: change
41:24
Jeff Hoffman: to
41:24
Jeff Hoffman: accept
41:25
Jeff Hoffman: it.
41:25
Jeff Hoffman: And
41:25
Jeff Hoffman: I
41:25
Jeff Hoffman: know
41:26
Jeff Hoffman: change
41:26
Jeff Hoffman: is
41:26
Jeff Hoffman: tough.
41:28
Jeff Hoffman: If
41:28
Jeff Hoffman: you
41:28
Jeff Hoffman: want
41:28
Jeff Hoffman: to
41:28
Jeff Hoffman: stay
41:29
Jeff Hoffman: and
41:29
Jeff Hoffman: grow
41:30
Jeff Hoffman: in
41:30
Jeff Hoffman: this
41:30
Jeff Hoffman: industry,
41:32
Jeff Hoffman: you're
41:32
Jeff Hoffman: going
41:32
Jeff Hoffman: to
41:32
Jeff Hoffman: have
41:33
Jeff Hoffman: to
41:33
Jeff Hoffman: change
41:33
Jeff Hoffman: and
41:33
Jeff Hoffman: meet
41:34
Jeff Hoffman: modern
41:35
Jeff Hoffman: technology,
41:36
Jeff Hoffman: modern
41:36
Jeff Hoffman: specs,
41:37
Jeff Hoffman: everything
41:38
Jeff Hoffman: that's
41:38
Jeff Hoffman: happening
41:39
Jeff Hoffman: in
41:39
Jeff Hoffman: the
41:39
Jeff Hoffman: industry.
41:40
Jeff Hoffman: We're
41:40
Jeff Hoffman: moving
41:41
Jeff Hoffman: to
41:41
Jeff Hoffman: a
41:42
Jeff Hoffman: more
41:42
Jeff Hoffman: professional
41:42
Jeff Hoffman: age
41:43
Jeff Hoffman: in
41:43
Jeff Hoffman: this
41:44
Jeff Hoffman: industry
41:44
Jeff Hoffman: and
41:44
Jeff Hoffman: you
41:45
Jeff Hoffman: have
41:45
Jeff Hoffman: to
41:45
Jeff Hoffman: keep
41:45
Jeff Hoffman: up.
41:46
Jeff Hoffman: Otherwise,
41:47
Jeff Hoffman: you're
41:47
Jeff Hoffman: going
41:47
Jeff Hoffman: to
41:47
Jeff Hoffman: be
41:48
Jeff Hoffman: one
41:48
Jeff Hoffman: of
41:48
Jeff Hoffman: the
41:48
Jeff Hoffman: parks
41:48
Jeff Hoffman: that
41:49
Jeff Hoffman: I
41:49
Jeff Hoffman: used
41:49
Jeff Hoffman: to
41:49
Jeff Hoffman: buy
41:50
Jeff Hoffman: after
41:50
Jeff Hoffman: you've
41:51
Jeff Hoffman: gone
41:51
Jeff Hoffman: downhill
41:52
Jeff Hoffman: and
41:54
Jeff Hoffman: just
41:54
Jeff Hoffman: want
41:54
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41:54
Jeff Hoffman: get
41:55
Jeff Hoffman: out
41:55
Jeff Hoffman: of
41:55
Jeff Hoffman: the
41:55
Jeff Hoffman: business.
41:57
Mike Harrison: Their
41:57
Mike Harrison: bottom
41:58
Mike Harrison: line
41:58
Mike Harrison: will
41:58
Mike Harrison: tell
41:58
Mike Harrison: them
41:58
Mike Harrison: if
41:58
Mike Harrison: they
41:59
Mike Harrison: have
41:59
Mike Harrison: to
41:59
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41:59
Mike Harrison: and
42:00
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42:00
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42:00
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42:00
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42:01
Mike Harrison: to
42:01
Mike Harrison: change,
42:02
Mike Harrison: again,
42:02
Mike Harrison: there's
42:03
Mike Harrison: nothing
42:03
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42:04
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42:04
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42:04
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42:04
Mike Harrison: that.
42:05
Mike Harrison: Hopefully,
42:05
Mike Harrison: if
42:06
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42:06
Mike Harrison: struggling
42:07
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42:07
Mike Harrison: they're
42:07
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42:07
Mike Harrison: their
42:07
Mike Harrison: numbers
42:08
Mike Harrison: down,
42:08
Mike Harrison: or
42:08
Mike Harrison: they
42:08
Mike Harrison: don't
42:09
Mike Harrison: know
42:09
Mike Harrison: why,
42:09
Mike Harrison: and
42:09
Mike Harrison: hopefully
42:10
Mike Harrison: they're
42:10
Mike Harrison: using
42:10
Mike Harrison: their
42:10
Mike Harrison: resources
42:11
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42:11
Mike Harrison: pulling
42:11
Mike Harrison: their
42:12
Mike Harrison: levels
42:12
Mike Harrison: and
42:13
Mike Harrison: reaching
42:13
Mike Harrison: out
42:13
Mike Harrison: for
42:13
Mike Harrison: help.
42:14
Mike Harrison: And
42:14
Mike Harrison: if
42:14
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42:14
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42:15
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42:15
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42:15
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42:15
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42:15
Mike Harrison: help,
42:16
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42:17
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42:17
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42:17
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42:17
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42:18
Mike Harrison: I
42:18
Mike Harrison: think
42:18
Mike Harrison: we
42:18
Mike Harrison: continue
42:19
Mike Harrison: to
42:19
Mike Harrison: educate.
42:20
Mike Harrison: I
42:20
Mike Harrison: think
42:20
Mike Harrison: we
42:20
Mike Harrison: continue
42:21
Mike Harrison: to
42:21
Mike Harrison: show
42:21
Mike Harrison: the
42:21
Mike Harrison: value
42:22
Mike Harrison: of
42:22
Mike Harrison: the
42:22
Mike Harrison: technology
42:23
Mike Harrison: and
42:23
Mike Harrison: whatever
42:23
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42:23
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42:23
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42:24
Mike Harrison: I
42:24
Mike Harrison: remember
42:24
Mike Harrison: when
42:25
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42:25
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42:25
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42:25
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42:25
Mike Harrison: at
42:25
Mike Harrison: Mark's
42:26
Mike Harrison: product
42:26
Mike Harrison: at
42:27
Mike Harrison: Campground
42:27
Mike Harrison: Views,
42:28
Mike Harrison: I'm
42:28
Mike Harrison: like,
42:28
Mike Harrison: eh,
42:28
Mike Harrison: who's
42:29
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42:29
Mike Harrison: to
42:29
Mike Harrison: look
42:29
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42:29
Mike Harrison: a
42:29
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42:29
Mike Harrison: tour,
42:30
Mike Harrison: right?
42:31
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42:31
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42:31
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42:31
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42:32
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42:32
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42:32
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42:32
Mike Harrison: I
42:32
Mike Harrison: said,
42:32
Mike Harrison: show
42:32
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42:33
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42:33
Mike Harrison: statistics.
42:34
Mike Harrison: And
42:34
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42:34
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42:34
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42:35
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42:35
Mike Harrison: data,
42:35
Mike Harrison: okay,
42:36
Mike Harrison: it's
42:36
Mike Harrison: hard
42:36
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42:36
Mike Harrison: argue
42:36
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42:37
Mike Harrison: And,
42:38
Mike Harrison: we
42:38
Mike Harrison: adopted
42:39
Mike Harrison: them.
42:39
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42:39
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42:39
Mike Harrison: I
42:40
Mike Harrison: think
42:40
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42:40
Mike Harrison: just,
42:40
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42:40
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42:41
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42:41
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42:42
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42:42
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42:42
Mike Harrison: people
42:42
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42:42
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42:42
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42:43
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42:43
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42:43
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42:43
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42:43
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42:44
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42:44
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42:45
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42:45
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42:45
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42:45
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42:45
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42:46
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42:46
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42:46
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42:46
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42:47
Mike Harrison: and
42:47
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42:48
Mike Harrison: their
42:48
Mike Harrison: host
42:48
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42:49
Mike Harrison: that's
42:49
Mike Harrison: on
42:49
Mike Harrison: them.
42:51
Brian Searl: All
42:51
Brian Searl: right.
42:51
Brian Searl: So
42:52
Brian Searl: let
42:52
Brian Searl: me
42:52
Brian Searl: answer
42:52
Brian Searl: the
42:52
Brian Searl: question
42:53
Brian Searl: from
42:53
Brian Searl: my
42:53
Brian Searl: perspective
42:54
Brian Searl: and
42:54
Brian Searl: maybe
42:54
Brian Searl: give
42:54
Brian Searl: some
42:54
Brian Searl: value
42:55
Brian Searl: to
42:55
Brian Searl: people
42:55
Brian Searl: here.
42:56
Brian Searl: We've
42:56
Brian Searl: talked
42:56
Brian Searl: a
42:56
Brian Searl: lot
42:57
Brian Searl: about
42:57
Brian Searl: understanding
42:57
Brian Searl: your
42:58
Brian Searl: audience,
42:58
Brian Searl: right?
42:59
Brian Searl: A
42:59
Brian Searl: little
42:59
Brian Searl: bit
42:59
Brian Searl: here.
43:00
Brian Searl: And
43:00
Brian Searl: I
43:00
Brian Searl: think
43:01
Brian Searl: that's
43:01
Brian Searl: one
43:01
Brian Searl: of
43:01
Brian Searl: the
43:01
Brian Searl: things,
43:01
Brian Searl: I
43:01
Brian Searl: don't
43:01
Brian Searl: know
43:02
Brian Searl: if
43:02
Brian Searl: I
43:02
Brian Searl: ever
43:02
Brian Searl: showed
43:02
Brian Searl: this
43:02
Brian Searl: live.
43:03
Brian Searl: On
43:03
Brian Searl: a
43:03
Brian Searl: show,
43:04
Brian Searl: but
43:04
Brian Searl: let's
43:04
Brian Searl: do
43:04
Brian Searl: an
43:04
Brian Searl: exercise
43:05
Brian Searl: of
43:05
Brian Searl: this
43:05
Brian Searl: real
43:06
Brian Searl: quick.
43:06
Brian Searl: And
43:06
Brian Searl: this
43:06
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43:06
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43:07
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43:07
Brian Searl: this
43:07
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43:07
Brian Searl: I
43:07
Brian Searl: think
43:08
Brian Searl: something
43:08
Brian Searl: that
43:08
Brian Searl: people
43:09
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43:09
Brian Searl: do
43:09
Brian Searl: in
43:09
Brian Searl: 60
43:09
Brian Searl: days
43:10
Brian Searl: to
43:10
Brian Searl: help
43:10
Brian Searl: them
43:10
Brian Searl: fundamentally
43:11
Brian Searl: long
43:11
Brian Searl: term.
43:12
Brian Searl: So
43:12
Brian Searl: this
43:12
Brian Searl: is
43:12
Brian Searl: just
43:13
Brian Searl: a
43:13
Brian Searl: map
43:13
Brian Searl: of
43:13
Brian Searl: Google.
43:13
Brian Searl: Somebody
43:14
Brian Searl: pick
43:14
Brian Searl: a
43:14
Brian Searl: state,
43:17
Brian Searl: Wyoming,
43:19
Brian Searl: North,
43:20
Brian Searl: pick
43:20
Brian Searl: a
43:20
Brian Searl: corner
43:21
Brian Searl: or
43:21
Brian Searl: the
43:21
Brian Searl: center
43:22
Brian Searl: you
43:22
Brian Searl: choose.
43:23
Mark Koep: Yellowstone
43:23
Mark Koep: area
43:24
Mark Koep: top
43:24
Mark Koep: left
43:25
Brian Searl: right
43:25
Brian Searl: here.
43:26
Brian Searl: All
43:26
Brian Searl: right.
43:26
Brian Searl: So
43:27
Brian Searl: let's
43:27
Brian Searl: find,
43:28
Brian Searl: let's
43:28
Brian Searl: just
43:28
Brian Searl: find
43:29
Brian Searl: Yellowstone's
43:29
Brian Searl: easy.
43:29
Brian Searl: Let's
43:30
Brian Searl: find
43:30
Brian Searl: something
43:30
Brian Searl: hard.
43:31
Brian Searl: Cause
43:31
Brian Searl: we
43:31
Brian Searl: know
43:31
Brian Searl: what
43:31
Brian Searl: people
43:31
Brian Searl: are
43:32
Brian Searl: going
43:32
Brian Searl: to
43:32
Brian Searl: Yellowstone
43:32
Brian Searl: for.
43:32
Brian Searl: Let's
43:33
Brian Searl: just
43:33
Brian Searl: go
43:33
Brian Searl: to
43:33
Brian Searl: near
43:33
Brian Searl: Casper.
43:34
Brian Searl: Okay.
43:35
Brian Searl: So
43:35
Brian Searl: if
43:35
Brian Searl: I'm
43:35
Brian Searl: near
43:36
Brian Searl: Casper
43:37
Brian Searl: and
43:37
Brian Searl: I'm
43:37
Brian Searl: just
43:37
Brian Searl: looking
43:37
Brian Searl: for.
43:38
Brian Searl: An
43:38
Brian Searl: RV
43:39
Brian Searl: park.
43:40
Brian Searl: What
43:40
Brian Searl: I
43:40
Brian Searl: mean
43:40
Brian Searl: here
43:40
Brian Searl: is
43:42
Brian Searl: I
43:42
Brian Searl: think
43:42
Brian Searl: that
43:42
Brian Searl: one
43:42
Brian Searl: of
43:42
Brian Searl: the
43:42
Brian Searl: fundamental
43:43
Brian Searl: things
43:43
Brian Searl: that
43:43
Brian Searl: you
43:43
Brian Searl: can
43:43
Brian Searl: do
43:43
Brian Searl: as
43:43
Brian Searl: an
43:43
Brian Searl: owner
43:44
Brian Searl: is
43:44
Brian Searl: understand
43:44
Brian Searl: what
43:44
Brian Searl: your
43:45
Brian Searl: target
43:45
Brian Searl: audience
43:45
Brian Searl: is
43:45
Brian Searl: from
43:46
Brian Searl: a
43:46
Brian Searl: search
43:46
Brian Searl: perspective.
43:47
Brian Searl: And
43:47
Brian Searl: there's
43:47
Brian Searl: a
43:47
Brian Searl: difference
43:48
Brian Searl: between
43:48
Brian Searl: understanding
43:49
Brian Searl: what
43:49
Brian Searl: your
43:49
Brian Searl: target
43:49
Brian Searl: audience
43:50
Brian Searl: is
43:50
Brian Searl: from
43:50
Brian Searl: a
43:50
Brian Searl: search
43:50
Brian Searl: perspective
43:51
Brian Searl: and
43:52
Brian Searl: your
43:52
Brian Searl: demographic.
43:53
Brian Searl: Those
43:53
Brian Searl: are
43:53
Brian Searl: two
43:53
Brian Searl: different
43:53
Brian Searl: things,
43:54
Brian Searl: right?
43:55
Brian Searl: So
43:55
Brian Searl: whether
43:55
Brian Searl: you
43:55
Brian Searl: like
43:56
Brian Searl: young
43:56
Brian Searl: or
43:56
Brian Searl: old
43:57
Brian Searl: or
43:57
Brian Searl: seasonal
43:57
Brian Searl: or
43:58
Brian Searl: transient
43:59
Brian Searl: or
43:59
Brian Searl: whatever,
44:00
Brian Searl: families
44:00
Brian Searl: or
44:00
Brian Searl: singles
44:01
Brian Searl: or
44:01
Brian Searl: workers
44:02
Brian Searl: or
44:02
Brian Searl: whatever
44:02
Brian Searl: That's
44:02
Brian Searl: important
44:03
Brian Searl: and
44:03
Brian Searl: you
44:03
Brian Searl: need
44:03
Brian Searl: to
44:03
Brian Searl: do
44:04
Brian Searl: that,
44:04
Brian Searl: but
44:04
Brian Searl: right
44:04
Brian Searl: now
44:04
Brian Searl: I'm
44:04
Brian Searl: just
44:05
Brian Searl: talking
44:05
Brian Searl: about
44:05
Brian Searl: search.
44:06
Brian Searl: So
44:06
Brian Searl: if
44:06
Brian Searl: I'm
44:07
Brian Searl: looking
44:07
Brian Searl: at
44:07
Brian Searl: Casper,
44:07
Brian Searl: Wyoming,
44:08
Brian Searl: and
44:09
Brian Searl: here
44:09
Brian Searl: are
44:09
Brian Searl: the
44:09
Brian Searl: RV
44:09
Brian Searl: parks
44:10
Brian Searl: that
44:10
Brian Searl: are
44:10
Brian Searl: in
44:10
Brian Searl: the
44:11
Brian Searl: area
44:11
Brian Searl: I
44:11
Brian Searl: want
44:12
Brian Searl: to
44:12
Brian Searl: understand
44:12
Brian Searl: if
44:12
Brian Searl: I'm,
44:13
Brian Searl: Casper
44:13
Brian Searl: East
44:14
Brian Searl: RV
44:14
Brian Searl: Park
44:14
Brian Searl: and
44:14
Brian Searl: Campground
44:15
Brian Searl: or
44:15
Brian Searl: I'm
44:15
Brian Searl: Rivers
44:15
Brian Searl: Edge
44:16
Brian Searl: RV
44:16
Brian Searl: and
44:16
Brian Searl: Cabin
44:16
Brian Searl: Resorts
44:17
Brian Searl: or
44:17
Brian Searl: one
44:17
Brian Searl: of
44:17
Brian Searl: these
44:17
Brian Searl: properties,
44:18
Brian Searl: and
44:18
Brian Searl: I'm
44:18
Brian Searl: trying
44:18
Brian Searl: to
44:18
Brian Searl: do
44:18
Brian Searl: my
44:19
Brian Searl: marketing
44:19
Brian Searl: and
44:19
Brian Searl: this
44:20
Brian Searl: kind
44:20
Brian Searl: of
44:20
Brian Searl: goes
44:20
Brian Searl: to
44:21
Brian Searl: anybody
44:21
Brian Searl: anywhere
44:22
Brian Searl: who's
44:22
Brian Searl: doing
44:22
Brian Searl: the
44:22
Brian Searl: same
44:22
Brian Searl: thing
44:23
Brian Searl: in
44:23
Brian Searl: any
44:23
Brian Searl: area,
44:23
Brian Searl: which
44:24
Brian Searl: is
44:24
Brian Searl: why
44:24
Brian Searl: I
44:24
Brian Searl: can
44:24
Brian Searl: randomly
44:25
Brian Searl: pick
44:25
Brian Searl: this
44:26
Brian Searl: with
44:26
Brian Searl: confidence,
44:26
Brian Searl: right?
44:27
Brian Searl: And
44:27
Brian Searl: even
44:28
Brian Searl: Casper
44:28
Brian Searl: is.
44:28
Brian Searl: This
44:29
Brian Searl: is
44:29
Brian Searl: a
44:29
Brian Searl: crazy
44:29
Brian Searl: thing.
44:30
Brian Searl: Let's
44:30
Brian Searl: say
44:30
Brian Searl: like
44:30
Brian Searl: you're
44:31
Brian Searl: up
44:31
Brian Searl: here.
44:31
Brian Searl: Let's
44:31
Brian Searl: say,
44:32
Brian Searl: can
44:32
Brian Searl: we,
44:32
Brian Searl: is
44:32
Brian Searl: there
44:32
Brian Searl: an
44:32
Brian Searl: RV
44:32
Brian Searl: park
44:33
Brian Searl: up
44:33
Brian Searl: here?
44:34
Brian Searl: Yeah,
44:34
Brian Searl: there
44:34
Brian Searl: we
44:34
Brian Searl: go.
44:34
Brian Searl: All
44:34
Brian Searl: right.
44:35
Brian Searl: So
44:35
Brian Searl: let's
44:35
Brian Searl: say
44:35
Brian Searl: you're
44:36
Brian Searl: out
44:36
Brian Searl: here
44:36
Brian Searl: trying
44:36
Brian Searl: to
44:36
Brian Searl: figure
44:37
Brian Searl: this
44:37
Brian Searl: out,
44:37
Brian Searl: right?
44:37
Brian Searl: So
44:37
Brian Searl: your
44:38
Brian Searl: Powder
44:38
Brian Searl: River
44:38
Brian Searl: Campground,
44:39
Brian Searl: maybe
44:40
Brian Searl: they're
44:40
Brian Searl: watching
44:40
Brian Searl: the
44:40
Brian Searl: show.
44:40
Brian Searl: It
44:41
Brian Searl: looks
44:41
Brian Searl: nice
44:41
Brian Searl: actually.
44:42
Brian Searl: So
44:42
Brian Searl: Powder
44:42
Brian Searl: River
44:42
Brian Searl: Campground
44:43
Brian Searl: is
44:43
Brian Searl: trying
44:43
Brian Searl: to
44:43
Brian Searl: figure
44:43
Brian Searl: out,
44:44
Brian Searl: what
44:44
Brian Searl: is
44:44
Brian Searl: my
44:44
Brian Searl: target
44:45
Brian Searl: audience?
44:45
Brian Searl: How
44:45
Brian Searl: do
44:46
Brian Searl: I
44:46
Brian Searl: get
44:46
Brian Searl: more
44:46
Brian Searl: people
44:46
Brian Searl: in
44:46
Brian Searl: here
44:47
Brian Searl: from
44:47
Brian Searl: a
44:47
Brian Searl: search
44:47
Brian Searl: SEO
44:49
Brian Searl: Google
44:49
Brian Searl: Ads
44:50
Brian Searl: perspective,
44:50
Brian Searl: right?
44:51
Brian Searl: I
44:52
Brian Searl: need
44:52
Brian Searl: to
44:52
Brian Searl: understand
44:53
Brian Searl: why
44:53
Brian Searl: people
44:53
Brian Searl: forget
44:54
Brian Searl: about
44:54
Brian Searl: Powder
44:54
Brian Searl: River.
44:55
Brian Searl: Forget
44:55
Brian Searl: about
44:56
Brian Searl: whether
44:56
Brian Searl: people
44:57
Brian Searl: know
44:57
Brian Searl: I
44:57
Brian Searl: exist
44:57
Brian Searl: or
44:57
Brian Searl: don't
44:57
Brian Searl: know
44:57
Brian Searl: I
44:57
Brian Searl: exist.
44:58
Brian Searl: Why
44:58
Brian Searl: are
44:58
Brian Searl: they
44:58
Brian Searl: coming
44:59
Brian Searl: to
44:59
Brian Searl: the
44:59
Brian Searl: Casey
44:59
Brian Searl: area
45:00
Brian Searl: and
45:00
Brian Searl: wanting
45:01
Brian Searl: to
45:01
Brian Searl: go
45:01
Brian Searl: camping
45:01
Brian Searl: already?
45:03
Brian Searl: And
45:03
Brian Searl: so
45:03
Brian Searl: your
45:03
Brian Searl: first
45:04
Brian Searl: subset
45:04
Brian Searl: is
45:05
Brian Searl: like
45:05
Brian Searl: you
45:05
Brian Searl: use
45:05
Brian Searl: a
45:05
Brian Searl: tool
45:07
Brian Searl: and
45:07
Brian Searl: there
45:07
Brian Searl: are
45:07
Brian Searl: a
45:07
Brian Searl: lot
45:07
Brian Searl: of
45:07
Brian Searl: publicly
45:08
Brian Searl: available
45:08
Brian Searl: ones
45:08
Brian Searl: too,
45:08
Brian Searl: right?
45:09
Brian Searl: But
45:09
Brian Searl: we
45:09
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45:09
Brian Searl: HRFs,
45:10
Brian Searl: which
45:10
Brian Searl: is
45:10
Brian Searl: expensive,
45:11
Brian Searl: look
45:11
Brian Searl: at
45:12
Brian Searl: Casey
45:13
Brian Searl: campground.
45:14
Brian Searl: And
45:14
Brian Searl: understand
45:15
Brian Searl: how
45:15
Brian Searl: many
45:15
Brian Searl: people
45:16
Brian Searl: are
45:16
Brian Searl: Google
45:16
Brian Searl: searching
45:17
Brian Searl: this.
45:17
Brian Searl: Very
45:18
Brian Searl: few
45:18
Brian Searl: in
45:18
Brian Searl: that
45:18
Brian Searl: case,
45:19
Brian Searl: right?
45:20
Brian Searl: So
45:20
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45:20
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45:20
Brian Searl: a
45:20
Brian Searl: variation
45:21
Brian Searl: of
45:21
Brian Searl: it.
45:23
Brian Searl: Let's
45:23
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45:23
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45:24
Brian Searl: Park
45:24
Brian Searl: and
45:24
Brian Searl: look
45:25
Brian Searl: at
45:25
Brian Searl: that.
45:25
Brian Searl: So
45:25
Brian Searl: here's
45:26
Brian Searl: KC
45:26
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45:27
Brian Searl: and
45:27
Brian Searl: these
45:27
Brian Searl: are
45:27
Brian Searl: 10
45:28
Brian Searl: searches.
45:29
Brian Searl: A
45:29
Brian Searl: month,
45:29
Brian Searl: not
45:30
Brian Searl: a
45:30
Brian Searl: lot,
45:30
Brian Searl: right?
45:31
Brian Searl: So
45:31
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45:31
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45:31
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45:31
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45:32
Brian Searl: why
45:32
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45:32
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45:32
Brian Searl: Casey
45:32
Brian Searl: specifically.
45:33
Brian Searl: So
45:34
Brian Searl: then
45:34
Brian Searl: go
45:34
Brian Searl: out
45:34
Brian Searl: and
45:34
Brian Searl: look
45:34
Brian Searl: at
45:35
Brian Searl: what
45:35
Brian Searl: else
45:35
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45:35
Brian Searl: in
45:35
Brian Searl: the
45:35
Brian Searl: area
45:36
Brian Searl: that
45:36
Brian Searl: might
45:36
Brian Searl: be
45:36
Brian Searl: driving
45:36
Brian Searl: people.
45:37
Brian Searl: So
45:37
Brian Searl: this
45:37
Brian Searl: river
45:37
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45:38
Brian Searl: probably
45:38
Brian Searl: not
45:38
Brian Searl: that
45:38
Brian Searl: big.
45:39
Brian Searl: So
45:40
Brian Searl: I'm
45:40
Brian Searl: driving
45:40
Brian Searl: out
45:40
Brian Searl: and
45:40
Brian Searl: maybe
45:41
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45:41
Brian Searl: the
45:41
Brian Searl: highway
45:42
Brian Searl: is
45:42
Brian Searl: there,
45:42
Brian Searl: but
45:42
Brian Searl: that's
45:43
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45:43
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45:43
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45:43
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45:44
Brian Searl: well.
45:44
Brian Searl: And
45:44
Brian Searl: so
45:45
Brian Searl: I'm
45:45
Brian Searl: just
45:45
Brian Searl: going
45:45
Brian Searl: out
45:45
Brian Searl: and
45:45
Brian Searl: I'm
45:45
Brian Searl: looking
45:46
Brian Searl: at
45:46
Brian Searl: the
45:46
Brian Searl: other
45:46
Brian Searl: towns
45:47
Brian Searl: around
45:47
Brian Searl: me,
45:47
Brian Searl: whether
45:47
Brian Searl: that's
45:48
Brian Searl: Sussex
45:48
Brian Searl: or
45:49
Brian Searl: Mayoworth,
45:50
Brian Searl: or
45:50
Brian Searl: maybe
45:50
Brian Searl: there's
45:50
Brian Searl: a
45:50
Brian Searl: state
45:51
Brian Searl: park
45:51
Brian Searl: or
45:51
Brian Searl: a
45:51
Brian Searl: national
45:52
Brian Searl: park,
45:52
Brian Searl: or
45:53
Brian Searl: even
45:53
Brian Searl: Antelope
45:53
Brian Searl: Hills.
45:54
Brian Searl: Again,
45:55
Brian Searl: you
45:55
Brian Searl: could
45:55
Brian Searl: go
45:55
Brian Searl: back
45:55
Brian Searl: to
45:55
Brian Searl: Casper.
45:56
Brian Searl: If
45:56
Brian Searl: somebody
45:56
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45:57
Brian Searl: a
45:57
Brian Searl: Casper
45:57
Brian Searl: RV
45:57
Brian Searl: park,
45:58
Brian Searl: they
45:58
Brian Searl: probably
45:58
Brian Searl: want
45:58
Brian Searl: to
45:58
Brian Searl: stay
45:58
Brian Searl: near
45:59
Brian Searl: Casper.
46:00
Brian Searl: But
46:00
Brian Searl: are
46:00
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46:00
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46:00
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46:01
Brian Searl: Maybe
46:01
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46:02
Brian Searl: Casper
46:02
Brian Searl: and
46:02
Brian Searl: Buffalo?
46:04
Brian Searl: And
46:04
Brian Searl: just
46:04
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46:04
Brian Searl: to
46:04
Brian Searl: do
46:05
Brian Searl: those
46:05
Brian Searl: search
46:05
Brian Searl: exercises
46:07
Brian Searl: with
46:07
Brian Searl: RV
46:07
Brian Searl: park,
46:07
Brian Searl: camping,
46:08
Brian Searl: campground,
46:09
Brian Searl: cabin
46:09
Brian Searl: rentals,
46:10
Brian Searl: until
46:10
Brian Searl: you
46:10
Brian Searl: figure
46:11
Brian Searl: out
46:11
Brian Searl: what
46:11
Brian Searl: is
46:11
Brian Searl: the
46:12
Brian Searl: one
46:12
Brian Searl: where
46:12
Brian Searl: I
46:12
Brian Searl: can
46:12
Brian Searl: get
46:12
Brian Searl: to
46:13
Brian Searl: that's
46:14
Brian Searl: 200
46:15
Brian Searl: plus
46:16
Brian Searl: in
46:16
Brian Searl: monthly
46:16
Brian Searl: search
46:16
Brian Searl: volume.
46:17
Brian Searl: And
46:18
Brian Searl: that's
46:18
Brian Searl: your
46:18
Brian Searl: target
46:18
Brian Searl: audience
46:19
Brian Searl: in
46:19
Brian Searl: search.
46:20
Brian Searl: And
46:20
Brian Searl: that
46:20
Brian Searl: may
46:20
Brian Searl: be
46:21
Brian Searl: not
46:21
Brian Searl: necessarily
46:22
Brian Searl: be
46:22
Brian Searl: your
46:22
Brian Searl: demographic
46:23
Brian Searl: or
46:23
Brian Searl: the
46:23
Brian Searl: people
46:23
Brian Searl: you
46:23
Brian Searl: want
46:23
Brian Searl: in
46:23
Brian Searl: your
46:23
Brian Searl: campground,
46:24
Brian Searl: but
46:24
Brian Searl: those
46:24
Brian Searl: are
46:24
Brian Searl: the
46:24
Brian Searl: people
46:25
Brian Searl: who
46:25
Brian Searl: are
46:25
Brian Searl: already
46:25
Brian Searl: looking
46:26
Brian Searl: to
46:26
Brian Searl: stay
46:27
Brian Searl: in
46:27
Brian Searl: your
46:27
Brian Searl: city
46:27
Brian Searl: or
46:27
Brian Searl: to
46:28
Brian Searl: come
46:28
Brian Searl: to
46:28
Brian Searl: a
46:28
Brian Searl: national
46:28
Brian Searl: park
46:29
Brian Searl: or
46:29
Brian Searl: a
46:29
Brian Searl: museum
46:29
Brian Searl: or
46:30
Brian Searl: an
46:30
Brian Searl: event
46:30
Brian Searl: or
46:30
Brian Searl: a
46:30
Brian Searl: festival
46:31
Brian Searl: or
46:31
Brian Searl: a
46:31
Brian Searl: river
46:31
Brian Searl: or
46:32
Brian Searl: fishing
46:33
Brian Searl: or
46:33
Brian Searl: whatever.
46:34
Brian Searl: That's
46:34
Brian Searl: who
46:34
Brian Searl: you
46:35
Brian Searl: need
46:35
Brian Searl: to
46:35
Brian Searl: go
46:35
Brian Searl: after
46:36
Brian Searl: immediately
46:36
Brian Searl: with
46:37
Brian Searl: SEO.
46:38
Brian Searl: And
46:38
Brian Searl: I
46:38
Brian Searl: think
46:38
Brian Searl: that's
46:38
Brian Searl: something
46:39
Brian Searl: that
46:39
Brian Searl: people
46:39
Brian Searl: can
46:39
Brian Searl: do
46:39
Brian Searl: really
46:40
Brian Searl: quickly,
46:40
Brian Searl: not
46:41
Brian Searl: necessarily
46:41
Brian Searl: SEO,
46:42
Brian Searl: but
46:42
Brian Searl: understand
46:42
Brian Searl: that
46:43
Brian Searl: kind
46:43
Brian Searl: of
46:43
Brian Searl: search.
46:44
Mark Koep: I
46:44
Mark Koep: completely
46:45
Mark Koep: agree
46:45
Mark Koep: with
46:45
Mark Koep: you,
46:45
Mark Koep: Brian.
46:45
Mark Koep: This
46:46
Mark Koep: is
46:46
Mark Koep: the
46:46
Mark Koep: basics
46:46
Mark Koep: of
46:46
Mark Koep: marketing
46:47
Mark Koep: an
46:47
Mark Koep: RV
46:47
Mark Koep: park.
46:48
Mark Koep: The
46:48
Mark Koep: cool
46:48
Mark Koep: thing
46:49
Mark Koep: about
46:49
Mark Koep: our
46:49
Mark Koep: industry
46:49
Mark Koep: is
46:50
Mark Koep: the
46:50
Mark Koep: reason
46:50
Mark Koep: people
46:50
Mark Koep: RV
46:51
Mark Koep: is
46:51
Mark Koep: they're
46:51
Mark Koep: going
46:51
Mark Koep: somewhere,
46:52
Mark Koep: whatever
46:52
Mark Koep: the
46:52
Mark Koep: reason
46:53
Mark Koep: is
46:53
Mark Koep: they're
46:53
Mark Koep: going
46:53
Mark Koep: there.
46:53
Mark Koep: And
46:53
Mark Koep: as
46:54
Mark Koep: you
46:54
Mark Koep: just
46:54
Mark Koep: pointed
46:54
Mark Koep: out,
46:55
Mark Koep: understand
46:55
Mark Koep: that
46:55
Mark Koep: reason
46:55
Mark Koep: that
46:56
Mark Koep: they're
46:56
Mark Koep: coming
46:56
Mark Koep: to
46:56
Mark Koep: your
46:56
Mark Koep: area
46:57
Mark Koep: and
46:57
Mark Koep: then
46:57
Mark Koep: put
46:57
Mark Koep: up
46:58
Mark Koep: some
46:58
Mark Koep: ads
46:58
Mark Koep: to
46:58
Mark Koep: target
46:59
Mark Koep: folks.
46:59
Mark Koep: That
47:00
Mark Koep: are
47:00
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47:00
Mark Koep: for
47:00
Mark Koep: that.
47:00
Mark Koep: It's
47:01
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47:01
Mark Koep: lowest
47:01
Mark Koep: hanging
47:01
Mark Koep: fruit
47:02
Mark Koep: you
47:02
Mark Koep: have
47:03
Mark Koep: because
47:03
Mark Koep: they're
47:03
Mark Koep: actively
47:04
Mark Koep: looking
47:04
Mark Koep: for
47:05
Mark Koep: an
47:05
Mark Koep: RV
47:05
Mark Koep: part.
47:05
Mark Koep: I
47:06
Mark Koep: call
47:06
Mark Koep: it
47:06
Mark Koep: pull
47:07
Mark Koep: marketing,
47:07
Mark Koep: like
47:07
Mark Koep: push
47:07
Mark Koep: marketing.
47:08
Mark Koep: I
47:08
Mark Koep: call
47:08
Mark Koep: is
47:08
Mark Koep: when
47:08
Mark Koep: you're
47:09
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47:09
Mark Koep: messages
47:09
Mark Koep: out,
47:10
Mark Koep: like
47:10
Mark Koep: on
47:10
Mark Koep: Facebook
47:10
Mark Koep: ads,
47:11
Mark Koep: come
47:11
Mark Koep: look
47:11
Mark Koep: at
47:11
Mark Koep: my
47:11
Mark Koep: RV
47:12
Mark Koep: part.
47:12
Mark Koep: You're
47:12
Mark Koep: hitting
47:12
Mark Koep: people
47:13
Mark Koep: who
47:13
Mark Koep: aren't
47:13
Mark Koep: interested.
47:14
Mark Koep: They're
47:14
Mark Koep: shopping
47:14
Mark Koep: for
47:14
Mark Koep: something
47:14
Mark Koep: else.
47:15
Mark Koep: This
47:15
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47:16
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47:16
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47:16
Mark Koep: people
47:16
Mark Koep: in
47:16
Mark Koep: who
47:16
Mark Koep: are
47:16
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47:17
Mark Koep: looking
47:17
Mark Koep: for
47:17
Mark Koep: it.
47:17
Mark Koep: So
47:17
Mark Koep: I
47:18
Mark Koep: completely
47:18
Mark Koep: agree
47:18
Mark Koep: with
47:18
Mark Koep: you,
47:18
Mark Koep: Brian.
47:19
Mark Koep: Good
47:19
Mark Koep: presentation.
47:20
Brian Searl: Yeah.
47:21
Brian Searl: Hopefully
47:21
Brian Searl: that
47:21
Brian Searl: helps.
47:21
Brian Searl: Again,
47:22
Brian Searl: I
47:22
Brian Searl: think
47:22
Brian Searl: the
47:22
Brian Searl: data
47:22
Brian Searl: is
47:23
Brian Searl: very
47:23
Brian Searl: clearly
47:23
Brian Searl: there.
47:24
Brian Searl: We
47:24
Brian Searl: have
47:24
Brian Searl: data
47:24
Brian Searl: and
47:24
Brian Searl: I
47:24
Brian Searl: don't,
47:25
Brian Searl: I
47:25
Brian Searl: think
47:25
Brian Searl: most
47:25
Brian Searl: people
47:25
Brian Searl: don't
47:25
Brian Searl: even
47:26
Brian Searl: understand.
47:26
Brian Searl: We
47:26
Brian Searl: have
47:26
Brian Searl: data
47:26
Brian Searl: of
47:27
Brian Searl: how
47:27
Brian Searl: many
47:27
Brian Searl: people
47:27
Brian Searl: are
47:27
Brian Searl: searching
47:28
Brian Searl: what
47:28
Brian Searl: keywords
47:28
Brian Searl: on
47:28
Brian Searl: Google.
47:30
Brian Searl: But
47:30
Brian Searl: that's
47:30
Brian Searl: for
47:30
Brian Searl: sure
47:30
Brian Searl: just,
47:31
Brian Searl: I
47:31
Brian Searl: think,
47:31
Brian Searl: a
47:31
Brian Searl: fundamental
47:32
Brian Searl: that
47:32
Brian Searl: you
47:32
Brian Searl: can
47:32
Brian Searl: pull
47:32
Brian Searl: off.
47:32
Brian Searl: So
47:33
Brian Searl: that
47:33
Brian Searl: was
47:33
Brian Searl: my
47:33
Brian Searl: little
47:33
Brian Searl: contribution
47:34
Brian Searl: to
47:34
Brian Searl: the
47:34
Brian Searl: conversation.
47:35
Brian Searl: But
47:35
Brian Searl: what
47:35
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47:35
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47:35
Brian Searl: we
47:35
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47:36
Brian Searl: to
47:36
Brian Searl: talk
47:36
Brian Searl: about
47:36
Brian Searl: guys?
47:36
Brian Searl: Jeff,
47:37
Brian Searl: do
47:37
Brian Searl: you
47:37
Brian Searl: have
47:37
Brian Searl: any
47:37
Brian Searl: thoughts
47:37
Brian Searl: on
47:37
Brian Searl: I
47:38
Brian Searl: know
47:38
Brian Searl: we've
47:38
Brian Searl: talked
47:38
Brian Searl: a
47:38
Brian Searl: lot
47:38
Brian Searl: about
47:38
Brian Searl: marketing,
47:39
Brian Searl: but
47:39
Brian Searl: if
47:39
Brian Searl: I'm
47:40
Brian Searl: somebody
47:40
Brian Searl: that's
47:41
Brian Searl: being
47:41
Brian Searl: consulted
47:42
Brian Searl: by
47:42
Brian Searl: Camp
47:42
Brian Searl: Strategy,
47:43
Brian Searl: which
47:44
Brian Searl: is
47:44
Brian Searl: Jeff's
47:44
Brian Searl: company,
47:44
Brian Searl: by
47:44
Brian Searl: the
47:44
Brian Searl: way,
47:45
Brian Searl: for
47:45
Brian Searl: those
47:45
Brian Searl: who
47:45
Brian Searl: don't
47:45
Brian Searl: know
47:45
Brian Searl: Jeff
47:45
Brian Searl: and
47:46
Brian Searl: Greg's
47:46
Brian Searl: company.
47:46
Brian Searl: But
47:47
Brian Searl: what
47:48
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47:48
Brian Searl: some
47:48
Brian Searl: things
47:48
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47:48
Brian Searl: can
47:48
Brian Searl: do
47:48
Brian Searl: that
47:49
Brian Searl: aren't
47:49
Brian Searl: marketing
47:49
Brian Searl: related
47:50
Brian Searl: in
47:50
Brian Searl: the
47:50
Brian Searl: next
47:50
Brian Searl: 60
47:50
Brian Searl: days?
47:51
Jeff Hoffman: To
47:52
Jeff Hoffman: attract
47:52
Jeff Hoffman: business
47:53
Jeff Hoffman: within
47:53
Jeff Hoffman: the
47:54
Jeff Hoffman: next
47:54
Jeff Hoffman: 60
47:54
Jeff Hoffman: days
47:55
Jeff Hoffman: without
47:56
Brian Searl: Because
47:56
Brian Searl: it's
47:56
Brian Searl: mostly
47:57
Brian Searl: marketing,
47:57
Brian Searl: right?
47:57
Brian Searl: But
47:58
Jeff Hoffman: Yeah,
47:59
Brian Searl: maybe
47:59
Brian Searl: if
47:59
Brian Searl: I
47:59
Brian Searl: can't
48:00
Brian Searl: change
48:00
Brian Searl: it
48:00
Brian Searl: in
48:00
Brian Searl: 60
48:01
Brian Searl: days,
48:02
Brian Searl: what
48:02
Brian Searl: reports
48:02
Brian Searl: should
48:03
Brian Searl: I
48:03
Brian Searl: be
48:03
Brian Searl: looking
48:03
Brian Searl: at?
48:03
Brian Searl: What
48:03
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48:04
Brian Searl: should
48:04
Brian Searl: I
48:04
Brian Searl: be
48:04
Brian Searl: analyzing?
48:05
Brian Searl: What
48:05
Brian Searl: ways
48:05
Brian Searl: can
48:06
Brian Searl: I
48:06
Brian Searl: set
48:06
Brian Searl: myself
48:06
Brian Searl: up
48:07
Brian Searl: for
48:08
Brian Searl: Success
48:08
Brian Searl: in
48:08
Brian Searl: the
48:08
Brian Searl: future.
48:09
Jeff Hoffman: And
48:09
Jeff Hoffman: I
48:10
Jeff Hoffman: think
48:10
Jeff Hoffman: what
48:10
Jeff Hoffman: you
48:11
Jeff Hoffman: guys
48:11
Jeff Hoffman: were
48:12
Jeff Hoffman: somewhat
48:12
Jeff Hoffman: talking
48:13
Jeff Hoffman: about
48:13
Jeff Hoffman: before
48:14
Jeff Hoffman: I
48:14
Jeff Hoffman: got
48:15
Jeff Hoffman: on
48:16
Jeff Hoffman: what
48:16
Jeff Hoffman: I'm
48:16
Jeff Hoffman: finding
48:17
Jeff Hoffman: is
48:17
Jeff Hoffman: that
48:17
Jeff Hoffman: the
48:17
Jeff Hoffman: reservation
48:18
Jeff Hoffman: window
48:19
Jeff Hoffman: has
48:19
Jeff Hoffman: shrunk
48:21
Jeff Hoffman: where
48:22
Jeff Hoffman: right
48:22
Jeff Hoffman: after
48:22
Jeff Hoffman: COVID
48:23
Jeff Hoffman: or
48:23
Jeff Hoffman: during
48:23
Jeff Hoffman: it
48:23
Jeff Hoffman: was
48:24
Jeff Hoffman: going
48:24
Jeff Hoffman: out
48:24
Jeff Hoffman: almost
48:25
Jeff Hoffman: 90
48:25
Jeff Hoffman: days.
48:26
Jeff Hoffman: It's
48:27
Jeff Hoffman: now
48:27
Jeff Hoffman: back
48:27
Jeff Hoffman: to
48:28
Jeff Hoffman: about
48:28
Jeff Hoffman: 14
48:29
Jeff Hoffman: days
48:30
Jeff Hoffman: on
48:31
Jeff Hoffman: the
48:31
Jeff Hoffman: majority
48:31
Jeff Hoffman: of
48:31
Jeff Hoffman: bookings.
48:32
Jeff Hoffman: If
48:33
Jeff Hoffman: I'm
48:33
Jeff Hoffman: looking
48:33
Jeff Hoffman: at
48:33
Jeff Hoffman: my
48:34
Jeff Hoffman: reservation
48:35
Jeff Hoffman: window
48:35
Jeff Hoffman: now
48:36
Jeff Hoffman: if
48:36
Jeff Hoffman: I
48:36
Jeff Hoffman: was
48:36
Jeff Hoffman: used
48:36
Jeff Hoffman: to
48:37
Jeff Hoffman: the
48:37
Jeff Hoffman: old
48:37
Jeff Hoffman: days,
48:37
Jeff Hoffman: I'd
48:37
Jeff Hoffman: probably
48:38
Jeff Hoffman: be
48:38
Jeff Hoffman: freaking
48:38
Jeff Hoffman: out
48:39
Jeff Hoffman: a
48:39
Jeff Hoffman: little
48:39
Jeff Hoffman: bit
48:39
Jeff Hoffman: because,
48:40
Jeff Hoffman: I'm
48:40
Jeff Hoffman: not
48:41
Jeff Hoffman: booked
48:41
Jeff Hoffman: out
48:42
Jeff Hoffman: 40
48:43
Jeff Hoffman: days
48:43
Jeff Hoffman: in
48:43
Jeff Hoffman: advance
48:44
Jeff Hoffman: anymore.
48:44
Jeff Hoffman: I'm
48:44
Jeff Hoffman: booked
48:44
Jeff Hoffman: out
48:45
Jeff Hoffman: two
48:45
Jeff Hoffman: weeks
48:46
Jeff Hoffman: in
48:46
Jeff Hoffman: advance
48:46
Jeff Hoffman: even
48:47
Jeff Hoffman: with
48:47
Jeff Hoffman: the
48:47
Jeff Hoffman: solar
48:48
Jeff Hoffman: eclipse
48:48
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48:49
Jeff Hoffman: going
48:49
Jeff Hoffman: on
48:49
Jeff Hoffman: right
48:49
Jeff Hoffman: now,
48:50
Jeff Hoffman: we've
48:51
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48:51
Jeff Hoffman: a
48:51
Jeff Hoffman: lot
48:51
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48:51
Jeff Hoffman: people
48:52
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48:52
Jeff Hoffman: were
48:52
Jeff Hoffman: waiting
48:52
Jeff Hoffman: to
48:52
Jeff Hoffman: see
48:53
Jeff Hoffman: what
48:53
Jeff Hoffman: the
48:53
Jeff Hoffman: weather
48:53
Jeff Hoffman: is.
48:54
Jeff Hoffman: And
48:55
Jeff Hoffman: finally
48:55
Jeff Hoffman: they
48:55
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48:56
Jeff Hoffman: us
48:56
Jeff Hoffman: that
48:56
Jeff Hoffman: we
48:56
Jeff Hoffman: may
48:57
Jeff Hoffman: be
48:57
Jeff Hoffman: clear,
48:57
Jeff Hoffman: so
48:57
Jeff Hoffman: we
48:58
Jeff Hoffman: are
48:58
Jeff Hoffman: booking
48:58
Jeff Hoffman: like
48:58
Jeff Hoffman: crazy
48:59
Jeff Hoffman: today.
49:02
Jeff Hoffman: And
49:03
Jeff Hoffman: that's
49:04
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49:04
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49:04
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49:04
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49:04
Jeff Hoffman: is,
49:06
Jeff Hoffman: you're
49:07
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49:07
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49:07
Jeff Hoffman: have
49:07
Jeff Hoffman: to
49:07
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49:07
Jeff Hoffman: taking
49:08
Jeff Hoffman: a
49:08
Jeff Hoffman: look
49:08
Jeff Hoffman: at
49:08
Jeff Hoffman: that
49:08
Jeff Hoffman: one
49:09
Jeff Hoffman: week,
49:09
Jeff Hoffman: two
49:09
Jeff Hoffman: week,
49:10
Jeff Hoffman: and
49:10
Jeff Hoffman: 45
49:10
Jeff Hoffman: day
49:11
Jeff Hoffman: window
49:11
Jeff Hoffman: to
49:12
Jeff Hoffman: see
49:12
Jeff Hoffman: how
49:12
Jeff Hoffman: you're
49:12
Jeff Hoffman: booking.
49:13
Jeff Hoffman: Don't
49:14
Jeff Hoffman: You
49:14
Jeff Hoffman: know,
49:14
Jeff Hoffman: don't
49:14
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49:15
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49:15
Jeff Hoffman: too
49:15
Jeff Hoffman: excited
49:16
Jeff Hoffman: about
49:17
Jeff Hoffman: upping
49:18
Jeff Hoffman: everything
49:19
Jeff Hoffman: as
49:19
Jeff Hoffman: far
49:19
Jeff Hoffman: as
49:19
Jeff Hoffman: marketing
49:20
Jeff Hoffman: and
49:20
Jeff Hoffman: other
49:20
Jeff Hoffman: materials
49:22
Jeff Hoffman: because
49:22
Jeff Hoffman: you're
49:22
Jeff Hoffman: looking
49:23
Jeff Hoffman: out
49:23
Jeff Hoffman: 60
49:23
Jeff Hoffman: days
49:24
Jeff Hoffman: and
49:24
Jeff Hoffman: you're
49:24
Jeff Hoffman: not
49:24
Jeff Hoffman: booked.
49:26
Jeff Hoffman: It's
49:26
Jeff Hoffman: just
49:27
Jeff Hoffman: that
49:27
Jeff Hoffman: believe
49:28
Jeff Hoffman: that
49:28
Jeff Hoffman: the
49:28
Jeff Hoffman: industry
49:28
Jeff Hoffman: has
49:28
Jeff Hoffman: changed.
49:29
Jeff Hoffman: Our
49:30
Jeff Hoffman: customer
49:30
Jeff Hoffman: has
49:30
Jeff Hoffman: changed
49:31
Jeff Hoffman: a
49:31
Jeff Hoffman: little
49:31
Jeff Hoffman: bit
49:32
Jeff Hoffman: and
49:32
Jeff Hoffman: they're
49:32
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49:32
Jeff Hoffman: booking
49:33
Jeff Hoffman: as
49:33
Jeff Hoffman: far
49:33
Jeff Hoffman: out.
49:34
Jeff Hoffman: And
49:35
Jeff Hoffman: that's
49:35
Jeff Hoffman: just
49:36
Jeff Hoffman: my
49:36
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49:36
Jeff Hoffman: I
49:36
Jeff Hoffman: don't
49:36
Jeff Hoffman: know
49:37
Jeff Hoffman: if
49:37
Jeff Hoffman: that's
49:37
Jeff Hoffman: correct.
49:38
Jeff Hoffman: Scott,
49:38
Jeff Hoffman: you
49:38
Jeff Hoffman: probably
49:38
Jeff Hoffman: know
49:39
Jeff Hoffman: that
49:39
Jeff Hoffman: better
49:39
Jeff Hoffman: than
49:39
Jeff Hoffman: I
49:39
Jeff Hoffman: do.
49:41
Jeff Hoffman: It
49:41
Jeff Hoffman: is
49:41
Jeff Hoffman: something
49:41
Scott Bahr: we've
49:41
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49:42
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49:42
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49:43
Scott Bahr: quantitatively
49:43
Scott Bahr: and
49:44
Scott Bahr: qualitatively,
49:45
Scott Bahr: just
49:45
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49:45
Scott Bahr: the
49:46
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49:46
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49:46
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49:46
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49:47
Scott Bahr: Yeah
49:48
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49:48
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49:49
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49:49
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49:50
Scott Bahr: people
49:50
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49:50
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49:51
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49:52
Scott Bahr: the
49:52
Scott Bahr: big
49:52
Scott Bahr: destinations
49:53
Scott Bahr: those
49:53
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49:53
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49:54
Scott Bahr: things
49:54
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49:54
Scott Bahr: advance
49:54
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49:55
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49:55
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49:55
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49:56
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49:56
Scott Bahr: wait
49:56
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49:56
Scott Bahr: see
49:56
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49:57
Scott Bahr: especially
49:57
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49:57
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49:58
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49:58
Scott Bahr: weather
49:58
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49:59
Scott Bahr: There's
49:59
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49:59
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50:01
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50:01
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50:01
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50:01
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50:01
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50:02
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50:02
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50:03
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50:03
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50:04
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50:04
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50:04
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50:04
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50:04
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50:04
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50:04
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50:05
Scott Bahr: spontaneous
50:05
Scott Bahr: travel.
50:06
Scott Bahr: It's
50:06
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50:06
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50:07
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50:07
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50:08
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50:08
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50:08
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50:08
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50:09
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50:09
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50:09
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50:09
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50:09
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50:09
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50:09
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50:10
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50:10
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50:10
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50:11
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50:11
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50:11
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50:11
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50:11
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50:11
Scott Bahr: of
50:11
Scott Bahr: that.
50:12
Scott Bahr: And
50:12
Scott Bahr: I
50:12
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50:13
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50:13
Scott Bahr: you.
50:13
Scott Bahr: I
50:13
Scott Bahr: don't
50:13
Scott Bahr: think
50:13
Scott Bahr: people
50:14
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50:14
Scott Bahr: panic.
50:14
Scott Bahr: I
50:15
Scott Bahr: think
50:15
Scott Bahr: the
50:15
Scott Bahr: bookings
50:15
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50:15
Scott Bahr: come
50:16
Scott Bahr: in
50:16
Scott Bahr: in
50:16
Scott Bahr: general,
50:17
Scott Bahr: but
50:17
Scott Bahr: I
50:17
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50:18
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50:18
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50:19
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50:20
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50:20
Scott Bahr: and
50:20
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50:21
Scott Bahr: the
50:21
Scott Bahr: reasons
50:21
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50:22
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50:22
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50:22
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50:23
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50:23
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50:23
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50:24
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50:24
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50:25
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50:25
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50:25
Scott Bahr: how
50:25
Scott Bahr: you
50:26
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50:26
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50:27
Scott Bahr: whatever,
50:27
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50:28
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50:28
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50:29
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50:29
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50:29
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50:29
Scott Bahr: your
50:30
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50:30
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50:30
Scott Bahr: the
50:30
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50:30
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50:31
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50:31
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50:32
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50:32
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50:32
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50:32
Scott Bahr: weather
50:33
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50:33
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50:33
Scott Bahr: Come
50:33
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50:33
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50:34
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50:34
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50:34
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50:34
Scott Bahr: that
50:35
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50:35
Scott Bahr: of
50:35
Scott Bahr: thing,
50:36
Brian Searl: Weather
50:36
Brian Searl: looks
50:36
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50:37
Brian Searl: You
50:37
Brian Searl: just
50:37
Brian Searl: had
50:37
Brian Searl: a
50:37
Brian Searl: problem
50:37
Brian Searl: with
50:37
Brian Searl: your
50:38
Brian Searl: email
50:38
Brian Searl: service
50:38
Brian Searl: and
50:38
Brian Searl: it
50:38
Brian Searl: didn't
50:39
Brian Searl: get
50:39
Brian Searl: sent.
50:39
Brian Searl: Let's
50:39
Brian Searl: say
50:40
Brian Searl: we
50:40
Brian Searl: have
50:40
Scott Bahr: this
50:40
Scott Bahr: great
50:40
Scott Bahr: indoor
50:41
Scott Bahr: area
50:41
Scott Bahr: and
50:41
Scott Bahr: we're
50:41
Scott Bahr: going
50:41
Scott Bahr: to
50:41
Scott Bahr: have
50:42
Scott Bahr: things
50:42
Scott Bahr: to
50:42
Scott Bahr: do
50:42
Scott Bahr: inside.
50:43
Scott Bahr: But
50:43
Scott Bahr: anyway,
50:44
Scott Bahr: yeah,
50:44
Scott Bahr: I
50:44
Scott Bahr: would
50:45
Scott Bahr: take
50:45
Scott Bahr: advantage
50:45
Scott Bahr: of
50:45
Scott Bahr: it
50:45
Scott Bahr: the
50:45
Scott Bahr: best
50:46
Scott Bahr: you
50:46
Brian Searl: can.
50:46
Brian Searl: But
50:46
Brian Searl: I
50:47
Brian Searl: agree
50:47
Brian Searl: with
50:47
Brian Searl: all
50:47
Brian Searl: of
50:47
Brian Searl: that.
50:48
Brian Searl: I
50:48
Brian Searl: think
50:48
Brian Searl: it's
50:48
Brian Searl: just,
50:49
Brian Searl: it's
50:49
Brian Searl: a
50:49
Brian Searl: very
50:49
Brian Searl: careful,
50:50
Brian Searl: we
50:50
Brian Searl: need
50:50
Brian Searl: to
50:50
Brian Searl: be
50:50
Brian Searl: blunt
50:51
Brian Searl: to
50:51
Brian Searl: people
50:51
Brian Searl: and
50:51
Brian Searl: say
50:52
Brian Searl: Yes,
50:52
Brian Searl: I'm
50:52
Brian Searl: not
50:52
Brian Searl: worried
50:53
Brian Searl: about
50:53
Brian Searl: the
50:53
Brian Searl: booking
50:53
Brian Searl: window.
50:53
Brian Searl: Yes,
50:54
Brian Searl: I'm
50:54
Brian Searl: not
50:54
Brian Searl: worried
50:54
Brian Searl: about
50:54
Brian Searl: the
50:54
Brian Searl: industry.
50:55
Brian Searl: Yes,
50:55
Brian Searl: you
50:55
Brian Searl: shouldn't
50:56
Brian Searl: panic,
50:56
Brian Searl: but
50:57
Brian Searl: also
50:57
Brian Searl: if
50:57
Brian Searl: you're
50:57
Brian Searl: not
50:57
Brian Searl: doing
50:58
Brian Searl: any
50:58
Brian Searl: marketing.
51:00
Brian Searl: Don't
51:00
Brian Searl: just
51:00
Brian Searl: wait
51:01
Brian Searl: for
51:01
Brian Searl: a
51:01
Brian Searl: shorter
51:01
Brian Searl: booking
51:02
Brian Searl: window
51:02
Brian Searl: and
51:02
Brian Searl: think
51:02
Brian Searl: it's
51:02
Brian Searl: going
51:03
Brian Searl: to
51:03
Brian Searl: come
51:03
Brian Searl: like
51:03
Brian Searl: it
51:03
Brian Searl: has
51:03
Brian Searl: the
51:03
Brian Searl: last
51:04
Brian Searl: few
51:04
Brian Searl: years.
51:04
Brian Searl: Oh,
51:05
Jeff Hoffman: a
51:05
Jeff Hoffman: hundred
51:05
Jeff Hoffman: percent.
51:06
Jeff Hoffman: I
51:06
Jeff Hoffman: hope
51:06
Jeff Hoffman: nobody
51:07
Jeff Hoffman: took
51:07
Jeff Hoffman: my
51:07
Jeff Hoffman: answer
51:07
Jeff Hoffman: to
51:08
Jeff Hoffman: mean
51:08
Jeff Hoffman: that.
51:09
Brian Searl: No,
51:09
Brian Searl: I
51:09
Brian Searl: don't
51:10
Brian Searl: think
51:10
Brian Searl: so.
51:10
Brian Searl: I
51:10
Brian Searl: was
51:10
Brian Searl: just,
51:10
Brian Searl: okay,
51:11
Jeff Hoffman: no,
51:14
Jeff Hoffman: you're
51:14
Jeff Hoffman: always
51:14
Jeff Hoffman: marketing.
51:17
Brian Searl: Yeah.
51:17
Brian Searl: Marketing
51:18
Brian Searl: and
51:18
Brian Searl: marketing
51:18
Brian Searl: efficiently,
51:19
Brian Searl: but
51:19
Brian Searl: you
51:19
Brian Searl: have
51:19
Brian Searl: to
51:19
Brian Searl: figure
51:19
Brian Searl: out
51:20
Brian Searl: your
51:20
Brian Searl: target
51:20
Brian Searl: audience
51:20
Brian Searl: too.
51:21
Brian Searl: You
51:21
Brian Searl: can't
51:21
Brian Searl: just
51:22
Brian Searl: boost
51:22
Brian Searl: Facebook
51:23
Brian Searl: posts
51:23
Brian Searl: to
51:24
Brian Searl: random.
51:25
Brian Searl: 10,
51:25
Brian Searl: 000
51:26
Brian Searl: people
51:26
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51:26
Brian Searl: it's
51:26
Brian Searl: the
51:26
Brian Searl: same
51:27
Brian Searl: thing
51:27
Brian Searl: as
51:27
Brian Searl: the
51:27
Brian Searl: email
51:27
Brian Searl: list,
51:28
Brian Searl: right?
51:28
Brian Searl: I
51:28
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51:28
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51:28
Brian Searl: with
51:28
Brian Searl: that,
51:29
Brian Searl: like
51:29
Brian Searl: email
51:29
Brian Searl: lists
51:29
Brian Searl: work,
51:30
Brian Searl: but
51:30
Brian Searl: you
51:30
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51:30
Brian Searl: to
51:31
Brian Searl: segment
51:31
Brian Searl: your
51:31
Brian Searl: email
51:31
Brian Searl: list
51:32
Brian Searl: and
51:32
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51:32
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51:32
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51:32
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51:34
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51:34
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51:34
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51:34
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51:34
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51:34
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51:35
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51:35
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51:35
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51:36
Brian Searl: Wyoming,
51:36
Brian Searl: right?
51:36
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51:36
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51:36
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51:37
Brian Searl: Wyoming
51:37
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51:37
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51:37
Brian Searl: the
51:38
Brian Searl: center
51:38
Brian Searl: of
51:38
Brian Searl: that
51:39
Brian Searl: state
51:39
Brian Searl: or
51:39
Brian Searl: all
51:39
Brian Searl: the
51:40
Brian Searl: way
51:40
Brian Searl: over
51:40
Brian Searl: by
51:40
Brian Searl: Casper,
51:40
Brian Searl: honestly,
51:41
Brian Searl: they're
51:41
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51:42
Brian Searl: across
51:42
Brian Searl: Wyoming
51:43
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51:43
Brian Searl: get
51:43
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51:43
Brian Searl: the
51:43
Brian Searl: Tetons
51:44
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51:44
Brian Searl: to
51:44
Brian Searl: Yellowstone,
51:45
Brian Searl: right?
51:47
Brian Searl: Those
51:47
Brian Searl: people
51:47
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51:47
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51:48
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51:48
Brian Searl: you
51:48
Brian Searl: last
51:49
Brian Searl: year
51:49
Brian Searl: or
51:49
Brian Searl: two
51:49
Brian Searl: years
51:50
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51:50
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51:50
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51:50
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51:50
Brian Searl: six
51:51
Brian Searl: years
51:51
Brian Searl: ago
51:52
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51:52
Brian Searl: already
51:53
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51:53
Brian Searl: the
51:53
Brian Searl: Tetons
51:54
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51:54
Brian Searl: Yellowstone
51:55
Brian Searl: and
51:55
Brian Searl: you
51:55
Brian Searl: can
51:55
Brian Searl: offer
51:55
Brian Searl: them
51:55
Brian Searl: a
51:55
Brian Searl: discount,
51:56
Brian Searl: but
51:56
Brian Searl: they're
51:56
Brian Searl: probably
51:57
Brian Searl: in
51:57
Brian Searl: Texas
51:57
Brian Searl: or
51:58
Brian Searl: Florida
51:58
Brian Searl: or
51:58
Brian Searl: Virginia
51:59
Brian Searl: and
52:00
Brian Searl: they're
52:00
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52:00
Brian Searl: coming
52:00
Brian Searl: across
52:01
Brian Searl: the
52:01
Brian Searl: country
52:01
Brian Searl: again
52:01
Brian Searl: for
52:02
Brian Searl: 15
52:02
Brian Searl: percent
52:03
Brian Searl: off
52:03
Brian Searl: your
52:03
Brian Searl: nightly
52:03
Brian Searl: rate.
52:05
Brian Searl: So
52:05
Brian Searl: you
52:05
Brian Searl: also
52:05
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52:05
Brian Searl: to
52:06
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52:06
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52:07
Brian Searl: a
52:08
Brian Searl: couple
52:08
Brian Searl: people
52:08
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52:09
Brian Searl: but,
52:10
Brian Searl: so
52:10
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52:11
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52:11
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52:11
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52:11
Brian Searl: the
52:12
Brian Searl: behavior
52:12
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52:13
Brian Searl: why
52:13
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52:14
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52:14
Brian Searl: coming
52:14
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52:14
Brian Searl: your
52:14
Brian Searl: park
52:14
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52:15
Brian Searl: how
52:15
Brian Searl: you
52:15
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52:15
Brian Searl: that
52:15
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52:15
Brian Searl: in
52:16
Brian Searl: addition
52:16
Brian Searl: to
52:16
Brian Searl: your
52:16
Brian Searl: target
52:16
Brian Searl: audience,
52:17
Brian Searl: I
52:17
Brian Searl: think
52:17
Mark Koep: is
52:17
Mark Koep: important.
52:18
Mark Koep: The
52:18
Mark Koep: trick
52:18
Mark Koep: on
52:19
Mark Koep: all
52:19
Mark Koep: this
52:19
Mark Koep: stuff
52:20
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52:20
Mark Koep: it
52:20
Mark Koep: takes
52:21
Mark Koep: effort.
52:21
Mark Koep: It
52:21
Mark Koep: takes
52:22
Mark Koep: actually
52:22
Mark Koep: committed
52:23
Mark Koep: effort
52:23
Mark Koep: with
52:24
Mark Koep: a
52:24
Mark Koep: goal
52:24
Mark Koep: in
52:24
Mark Koep: mind.
52:24
Mark Koep: And
52:25
Mark Koep: that's,
52:25
Mark Koep: going
52:25
Mark Koep: back
52:26
Mark Koep: to
52:26
Mark Koep: the
52:26
Mark Koep: question
52:26
Mark Koep: about
52:27
Mark Koep: why
52:27
Mark Koep: isn't,
52:27
Mark Koep: why
52:27
Mark Koep: doesn't
52:28
Mark Koep: this
52:28
Mark Koep: happen?
52:28
Mark Koep: If
52:28
Mark Koep: I'm
52:28
Mark Koep: making
52:29
Mark Koep: money
52:29
Mark Koep: and
52:29
Mark Koep: I've
52:29
Mark Koep: got
52:30
Mark Koep: guests
52:30
Mark Koep: and
52:30
Mark Koep: I've
52:30
Mark Koep: got
52:31
Mark Koep: bookings
52:31
Mark Koep: and
52:31
Mark Koep: I'm
52:31
Mark Koep: covering
52:32
Mark Koep: my
52:32
Mark Koep: mortgage
52:32
Mark Koep: and
52:33
Mark Koep: I'm
52:33
Mark Koep: making
52:33
Mark Koep: a
52:33
Mark Koep: little
52:33
Mark Koep: bit
52:33
Mark Koep: on
52:33
Mark Koep: the
52:33
Mark Koep: side
52:34
Mark Koep: and
52:34
Mark Koep: I
52:34
Mark Koep: don't
52:34
Mark Koep: need
52:34
Mark Koep: to
52:34
Mark Koep: do
52:35
Mark Koep: anything
52:35
Mark Koep: the
52:35
Mark Koep: next
52:36
Mark Koep: step
52:36
Mark Koep: is,
52:36
Mark Koep: hey,
52:36
Mark Koep: you
52:36
Mark Koep: actually
52:37
Mark Koep: have
52:37
Mark Koep: to
52:37
Mark Koep: work
52:37
Mark Koep: and
52:37
Mark Koep: you
52:37
Mark Koep: have
52:38
Mark Koep: to
52:38
Mark Koep: plan
52:39
Mark Koep: and
52:39
Mark Koep: process
52:40
Mark Koep: if
52:40
Mark Koep: that's
52:40
Mark Koep: the
52:40
Mark Koep: next
52:41
Mark Koep: leap.
52:42
Mark Koep: That's
52:43
Mark Koep: a
52:43
Mark Koep: leap
52:43
Mark Koep: for
52:43
Mark Koep: some
52:43
Mark Koep: folks.
52:44
Mark Koep: So
52:44
Mark Koep: the
52:44
Mark Koep: trick
52:44
Mark Koep: is,
52:45
Mark Koep: and
52:45
Mark Koep: I
52:45
Mark Koep: think
52:45
Mark Koep: this
52:46
Mark Koep: show
52:46
Mark Koep: speaks
52:46
Mark Koep: to
52:46
Mark Koep: people
52:47
Mark Koep: who
52:47
Mark Koep: are
52:47
Mark Koep: like,
52:47
Mark Koep: Hey
52:47
Mark Koep: Mark,
52:48
Mark Koep: I'm
52:48
Mark Koep: here
52:48
Mark Koep: to
52:48
Mark Koep: do
52:48
Mark Koep: that
52:49
Mark Koep: leap.
52:49
Mark Koep: So
52:49
Mark Koep: I
52:49
Mark Koep: think,
52:50
Mark Koep: first
52:50
Mark Koep: off,
52:50
Mark Koep: Brian,
52:50
Mark Koep: that
52:50
Mark Koep: presentation
52:51
Mark Koep: was
52:51
Mark Koep: great.
52:51
Mark Koep: I
52:51
Mark Koep: thought
52:51
Mark Koep: this
52:51
Mark Koep: show
52:52
Mark Koep: has
52:52
Mark Koep: been
52:52
Mark Koep: very
52:52
Mark Koep: valuable
52:53
Mark Koep: to
52:53
Mark Koep: give
52:53
Mark Koep: folks
52:53
Mark Koep: tips.
52:54
Mark Koep: The
52:54
Mark Koep: next
52:54
Mark Koep: step
52:55
Mark Koep: is
52:55
Mark Koep: actually
52:55
Mark Koep: putting
52:55
Mark Koep: it
52:55
Mark Koep: into
52:56
Mark Koep: practice
52:56
Mark Koep: and
52:56
Mark Koep: simply
52:57
Mark Koep: setting
52:57
Mark Koep: up
52:57
Mark Koep: that
52:58
Mark Koep: system
52:58
Mark Koep: where
52:58
Mark Koep: you
52:58
Mark Koep: make
52:59
Mark Koep: a
52:59
Mark Koep: change,
52:59
Mark Koep: you
52:59
Mark Koep: measure
53:00
Mark Koep: it.
53:00
Mark Koep: You
53:00
Mark Koep: see
53:00
Mark Koep: how
53:01
Mark Koep: it
53:01
Mark Koep: worked
53:01
Mark Koep: and
53:01
Mark Koep: then
53:01
Mark Koep: you
53:01
Mark Koep: refine
53:02
Mark Koep: it
53:02
Mark Koep: and
53:02
Mark Koep: go
53:02
Mark Koep: forward.
53:03
Mark Koep: And
53:03
Mark Koep: if
53:03
Mark Koep: you
53:03
Mark Koep: can
53:04
Mark Koep: start
53:04
Mark Koep: doing
53:04
Mark Koep: that
53:05
Mark Koep: wheel,
53:05
Mark Koep: like
53:05
Mark Koep: Mike,
53:06
Mark Koep: Brian,
53:06
Mark Koep: I
53:06
Mark Koep: think
53:06
Mark Koep: you
53:06
Mark Koep: agree
53:06
Mark Koep: with
53:06
Mark Koep: me
53:07
Mark Koep: as
53:08
Mark Koep: we
53:08
Mark Koep: both
53:08
Mark Koep: know
53:08
Mark Koep: Mike's
53:09
Mark Koep: pretty
53:09
Mark Koep: much
53:09
Mark Koep: since
53:09
Mark Koep: he
53:09
Mark Koep: got
53:09
Mark Koep: in
53:10
Mark Koep: this
53:10
Mark Koep: industry
53:10
Mark Koep: to
53:10
Mark Koep: watch
53:10
Mark Koep: him
53:11
Mark Koep: run
53:11
Mark Koep: and
53:11
Mark Koep: go.
53:12
Mark Koep: And
53:12
Mark Koep: as
53:12
Mark Koep: fast
53:13
Mark Koep: as
53:13
Mark Koep: he's
53:13
Mark Koep: gone,
53:13
Mark Koep: look
53:13
Mark Koep: at
53:13
Mark Koep: where
53:14
Mark Koep: he's
53:14
Mark Koep: taken
53:15
Mark Koep: his
53:15
Mark Koep: parks
53:15
Mark Koep: and
53:15
Mark Koep: his
53:16
Mark Koep: business
53:16
Mark Koep: by
53:16
Mark Koep: simply
53:17
Mark Koep: doing
53:17
Mark Koep: those
53:17
Mark Koep: incremental
53:18
Mark Koep: steps.
53:19
Mark Koep: That
53:19
Mark Koep: are
53:19
Mark Koep: necessary
53:19
Mark Koep: to
53:19
Mark Koep: go
53:20
Mark Koep: from
53:20
Mark Koep: point
53:20
Mark Koep: A
53:21
Mark Koep: to
53:21
Mark Koep: point
53:21
Mark Koep: B.
53:21
Mark Koep: So
53:22
Mark Koep: it's
53:22
Mark Koep: the
53:22
Mark Koep: effort
53:22
Mark Koep: that's
53:22
Mark Koep: required.
53:26
Brian Searl: All
53:26
Brian Searl: right.
53:26
Brian Searl: What
53:26
Brian Searl: else
53:26
Brian Searl: we
53:27
Brian Searl: got
53:27
Brian Searl: to
53:27
Brian Searl: talk
53:27
Brian Searl: about?
53:27
Brian Searl: We've
53:27
Brian Searl: got
53:27
Brian Searl: three
53:28
Brian Searl: minutes.
53:28
Brian Searl: Anybody
53:28
Brian Searl: have
53:28
Brian Searl: any
53:28
Brian Searl: final
53:29
Brian Searl: thoughts?
53:30
Mike Harrison: I
53:30
Mike Harrison: have
53:30
Mike Harrison: to
53:31
Mike Harrison: hop
53:31
Mike Harrison: off.
53:31
Mike Harrison: I
53:31
Mike Harrison: got
53:31
Mike Harrison: another
53:32
Mike Harrison: 12
53:32
Mike Harrison: o'clock,
53:32
Mike Harrison: but
53:32
Mike Harrison: thank
53:33
Mike Harrison: you.
53:34
Mike Harrison: Everybody.
53:34
Mike Harrison: Happy
53:34
Mike Harrison: April.
53:35
Mike Harrison: Happy
53:35
Mike Harrison: spring.
53:36
Mike Harrison: Hope
53:36
Mike Harrison: your
53:36
Mike Harrison: snow
53:36
Mike Harrison: melts
53:37
Mike Harrison: fast,
53:38
Mike Harrison: Scott.
53:39
Scott Bahr: Thank
53:39
Scott Bahr: you,
53:39
Scott Bahr: Mike.
53:40
Brian Searl: Thanks,
53:40
Brian Searl: Mike.
53:41
Scott Bahr: It's
53:41
Scott Bahr: good
53:41
Scott Bahr: to
53:41
Scott Bahr: see
53:41
Scott Bahr: you,
53:41
Scott Bahr: Mike.
53:42
Brian Searl: Let's
53:42
Brian Searl: briefly
53:42
Brian Searl: go
53:43
Brian Searl: around
53:43
Brian Searl: the
53:43
Brian Searl: room,
53:43
Brian Searl: because
53:43
Brian Searl: we
53:43
Brian Searl: haven't
53:43
Brian Searl: done
53:44
Brian Searl: it
53:44
Brian Searl: in
53:44
Brian Searl: a
53:44
Brian Searl: minute,
53:44
Brian Searl: to
53:44
Brian Searl: Jeff.
53:45
Brian Searl: You're
53:45
Brian Searl: a
53:45
Brian Searl: new
53:45
Brian Searl: recurring
53:46
Brian Searl: guest
53:46
Brian Searl: for
53:46
Brian Searl: us,
53:46
Brian Searl: week
53:46
Brian Searl: one.
53:47
Brian Searl: Super
53:47
Brian Searl: excited
53:47
Brian Searl: to
53:47
Brian Searl: have
53:47
Brian Searl: you
53:48
Brian Searl: here
53:48
Brian Searl: going
53:48
Brian Searl: forward.
53:49
Brian Searl: Tell
53:49
Brian Searl: us
53:49
Brian Searl: briefly
53:50
Brian Searl: about
53:50
Brian Searl: what
53:50
Brian Searl: you
53:50
Brian Searl: do
53:50
Brian Searl: with
53:51
Brian Searl: Camp
53:51
Brian Searl: Strategy.
53:52
Jeff Hoffman: Camp
53:52
Jeff Hoffman: Strategy
53:53
Jeff Hoffman: was
53:53
Jeff Hoffman: a
53:53
Jeff Hoffman: company
53:54
Jeff Hoffman: that
53:54
Jeff Hoffman: Greg
53:55
Jeff Hoffman: and
53:55
Jeff Hoffman: I
53:55
Jeff Hoffman: started.
53:56
Jeff Hoffman: We
53:56
Jeff Hoffman: are
53:57
Jeff Hoffman: in
53:57
Jeff Hoffman: the
53:57
Jeff Hoffman: business
53:58
Jeff Hoffman: of
53:58
Jeff Hoffman: trying
53:58
Jeff Hoffman: to
53:59
Jeff Hoffman: work
53:59
Jeff Hoffman: with.
54:00
Jeff Hoffman: Pretty
54:00
Jeff Hoffman: much
54:01
Jeff Hoffman: everybody,
54:01
Jeff Hoffman: but
54:01
Jeff Hoffman: we'd
54:02
Jeff Hoffman: like
54:02
Jeff Hoffman: to
54:02
Jeff Hoffman: focus
54:03
Jeff Hoffman: on
54:03
Jeff Hoffman: some
54:04
Jeff Hoffman: of
54:04
Jeff Hoffman: the
54:04
Jeff Hoffman: people
54:04
Jeff Hoffman: that
54:04
Jeff Hoffman: we
54:04
Jeff Hoffman: were
54:05
Jeff Hoffman: talking
54:05
Jeff Hoffman: about,
54:05
Jeff Hoffman: the
54:06
Jeff Hoffman: campgrounds
54:06
Jeff Hoffman: that
54:07
Jeff Hoffman: are
54:07
Jeff Hoffman: struggling
54:08
Jeff Hoffman: and
54:09
Jeff Hoffman: might
54:10
Jeff Hoffman: not
54:10
Jeff Hoffman: have
54:10
Jeff Hoffman: to
54:10
Jeff Hoffman: struggle
54:11
Jeff Hoffman: if
54:11
Jeff Hoffman: they
54:12
Jeff Hoffman: can
54:12
Jeff Hoffman: be
54:12
Jeff Hoffman: taught
54:12
Jeff Hoffman: a
54:12
Jeff Hoffman: different
54:13
Jeff Hoffman: way
54:13
Jeff Hoffman: to
54:13
Jeff Hoffman: do
54:13
Jeff Hoffman: business
54:14
Jeff Hoffman: and
54:14
Jeff Hoffman: to
54:15
Jeff Hoffman: learn
54:15
Jeff Hoffman: how
54:16
Jeff Hoffman: to
54:16
Jeff Hoffman: effectively
54:17
Jeff Hoffman: market
54:17
Jeff Hoffman: their
54:17
Jeff Hoffman: campgrounds,
54:19
Jeff Hoffman: how
54:19
Jeff Hoffman: to
54:20
Jeff Hoffman: control
54:20
Jeff Hoffman: their
54:20
Jeff Hoffman: expenses
54:21
Jeff Hoffman: and
54:22
Jeff Hoffman: do
54:22
Jeff Hoffman: revenue
54:23
Jeff Hoffman: management
54:23
Jeff Hoffman: with
54:24
Jeff Hoffman: their
54:24
Jeff Hoffman: parks.
54:24
Jeff Hoffman: Most
54:25
Jeff Hoffman: of
54:25
Jeff Hoffman: them
54:25
Jeff Hoffman: can
54:25
Jeff Hoffman: be
54:26
Jeff Hoffman: profitable,
54:26
Jeff Hoffman: but
54:28
Jeff Hoffman: they
54:28
Jeff Hoffman: have
54:28
Jeff Hoffman: to
54:29
Jeff Hoffman: change.
54:30
Jeff Hoffman: To
54:31
Jeff Hoffman: make
54:31
Jeff Hoffman: themselves
54:32
Jeff Hoffman: profitable.
54:32
Jeff Hoffman: You
54:32
Jeff Hoffman: can't
54:33
Jeff Hoffman: do
54:33
Jeff Hoffman: what
54:33
Jeff Hoffman: you've
54:33
Jeff Hoffman: always
54:33
Jeff Hoffman: done.
54:35
Jeff Hoffman: If
54:35
Jeff Hoffman: you're
54:35
Jeff Hoffman: not
54:35
Jeff Hoffman: making
54:35
Jeff Hoffman: money,
54:36
Jeff Hoffman: you
54:36
Jeff Hoffman: got
54:36
Jeff Hoffman: to
54:36
Jeff Hoffman: change
54:37
Jeff Hoffman: something.
54:37
Jeff Hoffman: And
54:38
Jeff Hoffman: that's
54:38
Jeff Hoffman: what
54:38
Jeff Hoffman: we
54:38
Jeff Hoffman: try
54:38
Jeff Hoffman: to
54:39
Jeff Hoffman: do
54:39
Jeff Hoffman: is
54:39
Jeff Hoffman: be
54:39
Jeff Hoffman: an
54:39
Jeff Hoffman: agent
54:39
Jeff Hoffman: of
54:40
Jeff Hoffman: change.
54:42
Brian Searl: Yeah.
54:43
Brian Searl: It
54:43
Brian Searl: goes
54:43
Brian Searl: back
54:43
Brian Searl: to
54:43
Brian Searl: that
54:43
Brian Searl: whole
54:44
Brian Searl: change
54:44
Brian Searl: thing.
54:44
Brian Searl: And
54:44
Brian Searl: I'm
54:45
Brian Searl: going
54:45
Brian Searl: to
54:45
Brian Searl: butcher
54:45
Brian Searl: this,
54:46
Brian Searl: but
54:46
Brian Searl: I
54:46
Brian Searl: watched
54:47
Brian Searl: if
54:47
Brian Searl: a
54:47
Brian Searl: fascinating
54:48
Brian Searl: YouTube
54:48
Brian Searl: video
54:48
Brian Searl: had
54:48
Brian Searl: nothing
54:49
Brian Searl: to
54:49
Brian Searl: do
54:49
Brian Searl: with
54:49
Brian Searl: the
54:49
Brian Searl: campground
54:50
Brian Searl: industry,
54:50
Brian Searl: as
54:51
Brian Searl: Tom
54:51
Brian Searl: Bilio,
54:52
Brian Searl: I
54:52
Brian Searl: think,
54:52
Brian Searl: if
54:53
Brian Searl: it
54:53
Brian Searl: has
54:53
Brian Searl: ever
54:53
Brian Searl: heard
54:53
Brian Searl: of
54:53
Brian Searl: this
54:53
Brian Searl: guy
54:54
Brian Searl: Yeah,
54:54
Brian Searl: so
54:54
Brian Searl: I
54:54
Brian Searl: watched,
54:55
Brian Searl: I
54:55
Brian Searl: was
54:55
Brian Searl: watching
54:55
Brian Searl: one
54:55
Brian Searl: of
54:55
Brian Searl: his
54:55
Brian Searl: videos
54:56
Brian Searl: and
54:56
Brian Searl: one
54:56
Brian Searl: of
54:56
Brian Searl: the
54:56
Brian Searl: quotes
54:56
Brian Searl: he
54:57
Brian Searl: was
54:57
Brian Searl: saying,
54:57
Brian Searl: and
54:57
Brian Searl: they're
54:57
Brian Searl: crazy,
54:58
Brian Searl: like
54:58
Brian Searl: two,
54:58
Brian Searl: two,
54:59
Brian Searl: three
54:59
Brian Searl: hour
54:59
Brian Searl: long
55:00
Brian Searl: podcast
55:00
Brian Searl: videos,
55:01
Brian Searl: but
55:01
Brian Searl: one
55:01
Brian Searl: of
55:01
Brian Searl: the
55:01
Brian Searl: nuggets
55:02
Brian Searl: I'm
55:02
Brian Searl: trying
55:02
Brian Searl: to
55:02
Brian Searl: remember
55:03
Brian Searl: in
55:03
Brian Searl: there,
55:03
Brian Searl: and
55:03
Brian Searl: again,
55:04
Brian Searl: I'm
55:04
Brian Searl: going
55:04
Brian Searl: to
55:04
Brian Searl: butcher
55:04
Brian Searl: it.
55:05
Brian Searl: Was
55:05
Brian Searl: something
55:05
Brian Searl: about,
55:06
Brian Searl: they
55:06
Brian Searl: did
55:06
Brian Searl: a
55:06
Brian Searl: study
55:07
Brian Searl: of
55:07
Brian Searl: people
55:07
Brian Searl: who
55:09
Brian Searl: don't
55:09
Brian Searl: like
55:09
Brian Searl: change,
55:10
Brian Searl: generally
55:10
Brian Searl: speaking,
55:11
Brian Searl: right?
55:11
Brian Searl: Like
55:11
Brian Searl: people
55:11
Brian Searl: in
55:11
Brian Searl: general,
55:12
Brian Searl: nobody
55:12
Brian Searl: likes
55:12
Brian Searl: to
55:12
Brian Searl: change
55:13
Brian Searl: for
55:13
Brian Searl: the
55:13
Brian Searl: most
55:13
Brian Searl: part,
55:13
Brian Searl: except
55:14
Brian Searl: me.
55:14
Brian Searl: I'm
55:14
Brian Searl: weird.
55:14
Brian Searl: Apparently
55:15
Brian Searl: I
55:15
Brian Searl: must've
55:15
Brian Searl: been
55:15
Brian Searl: dropped
55:15
Brian Searl: on
55:15
Brian Searl: my
55:16
Brian Searl: head.
55:16
Brian Searl: That's
55:16
Brian Searl: probably
55:16
Brian Searl: what
55:16
Brian Searl: this
55:16
Brian Searl: bump
55:16
Brian Searl: is
55:17
Brian Searl: for.
55:17
Brian Searl: I
55:17
Brian Searl: should
55:18
Brian Searl: talk
55:18
Brian Searl: to
55:18
Brian Searl: my
55:18
Brian Searl: mom
55:19
Brian Searl: anyway.
55:19
Brian Searl: But
55:19
Brian Searl: most
55:20
Brian Searl: people
55:20
Brian Searl: don't
55:20
Brian Searl: like
55:20
Brian Searl: change.
55:21
Brian Searl: And
55:21
Brian Searl: so
55:21
Brian Searl: they,
55:21
Brian Searl: I
55:21
Brian Searl: can't
55:22
Brian Searl: remember
55:22
Brian Searl: what
55:22
Brian Searl: they
55:22
Brian Searl: were
55:22
Brian Searl: talking
55:22
Brian Searl: about,
55:22
Brian Searl: but
55:23
Brian Searl: they
55:23
Brian Searl: were
55:23
Brian Searl: talking
55:23
Brian Searl: about
55:23
Brian Searl: something
55:23
Brian Searl: to
55:24
Brian Searl: do
55:24
Brian Searl: with
55:24
Brian Searl: speculating
55:24
Brian Searl: on
55:25
Brian Searl: the
55:25
Brian Searl: future
55:25
Brian Searl: of
55:25
Brian Searl: AI
55:26
Brian Searl: and
55:26
Brian Searl: how
55:26
Brian Searl: AI
55:27
Brian Searl: could
55:27
Brian Searl: make
55:27
Brian Searl: better
55:27
Brian Searl: decisions
55:29
Brian Searl: for
55:29
Brian Searl: like
55:29
Brian Searl: politicians
55:30
Brian Searl: and
55:30
Brian Searl: our
55:30
Brian Searl: health
55:31
Brian Searl: and
55:31
Brian Searl: things.
55:31
Brian Searl: If
55:32
Brian Searl: it
55:32
Brian Searl: was
55:32
Brian Searl: trained
55:32
Brian Searl: correctly.
55:33
Brian Searl: Because
55:34
Brian Searl: it
55:34
Brian Searl: doesn't
55:34
Brian Searl: have
55:35
Brian Searl: that
55:35
Brian Searl: external
55:36
Brian Searl: third
55:36
Brian Searl: party.
55:37
Brian Searl: And
55:37
Brian Searl: again,
55:37
Brian Searl: regardless
55:38
Brian Searl: of
55:38
Brian Searl: whether
55:38
Brian Searl: you're
55:38
Brian Searl: all
55:38
Brian Searl: in
55:38
Brian Searl: on
55:38
Brian Searl: AI,
55:39
Brian Searl: that's
55:39
Brian Searl: not
55:39
Brian Searl: the
55:39
Brian Searl: point.
55:40
Brian Searl: But
55:40
Brian Searl: the
55:40
Brian Searl: point
55:40
Brian Searl: was,
55:41
Brian Searl: is
55:41
Brian Searl: they
55:41
Brian Searl: were
55:41
Brian Searl: talking
55:42
Brian Searl: about
55:42
Brian Searl: that
55:42
Brian Searl: and
55:42
Brian Searl: they
55:43
Brian Searl: did
55:43
Brian Searl: some
55:43
Brian Searl: kind
55:43
Brian Searl: of
55:43
Brian Searl: a
55:43
Brian Searl: study.
55:44
Brian Searl: And
55:44
Brian Searl: again,
55:44
Brian Searl: I,
55:45
Brian Searl: this
55:45
Brian Searl: is
55:46
Brian Searl: months
55:46
Brian Searl: ago
55:46
Brian Searl: that
55:46
Brian Searl: I
55:46
Brian Searl: watched
55:47
Brian Searl: this
55:47
Brian Searl: stuff,
55:47
Brian Searl: right?
55:48
Brian Searl: But
55:48
Brian Searl: the
55:48
Brian Searl: idea
55:48
Brian Searl: behind
55:49
Brian Searl: it
55:49
Brian Searl: was
55:50
Brian Searl: they
55:50
Brian Searl: did
55:50
Brian Searl: a
55:50
Brian Searl: study
55:50
Brian Searl: on
55:51
Brian Searl: people
55:51
Brian Searl: and
55:51
Brian Searl: they
55:51
Brian Searl: said,
55:52
Brian Searl: they
55:52
Brian Searl: haven't,
55:53
Brian Searl: they
55:53
Brian Searl: had
55:53
Brian Searl: all
55:53
Brian Searl: kinds
55:53
Brian Searl: of
55:53
Brian Searl: data
55:54
Brian Searl: that
55:54
Brian Searl: proved
55:54
Brian Searl: that
55:54
Brian Searl: you
55:54
Brian Searl: could
55:54
Brian Searl: be
55:55
Brian Searl: healthier.
55:55
Brian Searl: You
55:55
Brian Searl: could
55:55
Brian Searl: have
55:55
Brian Searl: more
55:56
Brian Searl: money,
55:56
Brian Searl: you
55:56
Brian Searl: could
55:56
Brian Searl: have
55:56
Brian Searl: more
55:57
Brian Searl: freedom.
55:58
Brian Searl: You
55:58
Brian Searl: could
55:58
Brian Searl: have
55:58
Brian Searl: more
55:58
Brian Searl: time
55:59
Brian Searl: to
55:59
Brian Searl: do
55:59
Brian Searl: what
55:59
Brian Searl: you
55:59
Brian Searl: wanted
55:59
Brian Searl: to
55:59
Brian Searl: do.
56:00
Brian Searl: All
56:01
Brian Searl: you
56:01
Brian Searl: have
56:01
Brian Searl: to
56:01
Brian Searl: do
56:01
Brian Searl: is
56:02
Brian Searl: give
56:02
Brian Searl: up
56:02
Brian Searl: this
56:02
Brian Searl: ability
56:03
Brian Searl: to
56:03
Brian Searl: choose
56:04
Brian Searl: this
56:04
Brian Searl: certain
56:04
Brian Searl: thing,
56:05
Brian Searl: the
56:06
Brian Searl: choice,
56:06
Brian Searl: to
56:07
Brian Searl: let
56:07
Brian Searl: the
56:07
Brian Searl: AI
56:07
Brian Searl: kind
56:08
Brian Searl: of
56:08
Brian Searl: control
56:08
Brian Searl: it
56:08
Brian Searl: for
56:09
Brian Searl: you.
56:09
Brian Searl: And
56:10
Brian Searl: 95
56:10
Brian Searl: percent
56:11
Brian Searl: of
56:11
Brian Searl: people
56:11
Brian Searl: were
56:11
Brian Searl: like,
56:12
Brian Searl: nope,
56:12
Brian Searl: we
56:12
Brian Searl: would
56:12
Brian Searl: rather
56:13
Brian Searl: have
56:13
Brian Searl: less
56:13
Brian Searl: money
56:14
Brian Searl: and
56:14
Brian Searl: less
56:14
Brian Searl: freedom
56:14
Brian Searl: and
56:14
Brian Searl: less
56:15
Brian Searl: creativity
56:16
Brian Searl: because
56:16
Brian Searl: we
56:16
Brian Searl: have
56:16
Brian Searl: to
56:16
Brian Searl: have
56:17
Brian Searl: our
56:17
Brian Searl: choice.
56:18
Brian Searl: And
56:18
Brian Searl: I
56:18
Brian Searl: thought
56:18
Brian Searl: that
56:18
Brian Searl: was
56:19
Brian Searl: fascinating.
56:19
Brian Searl: I
56:19
Brian Searl: don't
56:20
Brian Searl: know
56:20
Brian Searl: if
56:20
Brian Searl: I
56:20
Brian Searl: would
56:20
Brian Searl: necessarily
56:21
Brian Searl: do
56:21
Brian Searl: that
56:21
Brian Searl: or
56:21
Brian Searl: give
56:21
Brian Searl: up
56:21
Brian Searl: that,
56:22
Brian Searl: but
56:22
Brian Searl: it's
56:22
Brian Searl: very
56:23
Brian Searl: interesting
56:23
Brian Searl: how
56:23
Brian Searl: resistant
56:24
Brian Searl: people
56:24
Brian Searl: are
56:24
Brian Searl: to
56:24
Brian Searl: losing
56:25
Brian Searl: control
56:26
Brian Searl: and
56:26
Brian Searl: to
56:26
Brian Searl: change
56:27
Brian Searl: in
56:27
Brian Searl: general.
56:28
Brian Searl: I
56:28
Brian Searl: thought
56:28
Brian Searl: that
56:29
Brian Searl: loosely
56:29
Brian Searl: really
56:29
Brian Searl: is
56:29
Brian Searl: what
56:29
Brian Searl: we
56:29
Brian Searl: were
56:30
Brian Searl: talking
56:30
Brian Searl: about,
56:30
Brian Searl: but
56:30
Brian Searl: maybe
56:30
Brian Searl: if
56:30
Brian Searl: it
56:31
Brian Searl: didn't,
56:31
Brian Searl: you
56:31
Brian Searl: can
56:31
Brian Searl: tell
56:31
Brian Searl: me
56:31
Brian Searl: no,
56:32
Mark Koep: I
56:32
Mark Koep: got
56:33
Mark Koep: another
56:34
Mark Koep: call.
56:34
Brian Searl: Yeah,
56:34
Brian Searl: thanks
56:34
Brian Searl: Mark.
56:34
Brian Searl: I
56:34
Brian Searl: appreciate
56:35
Brian Searl: it.
56:35
Brian Searl: So
56:35
Brian Searl: yeah,
56:35
Brian Searl: we'll
56:36
Brian Searl: we'll,
56:37
Brian Searl: but
56:37
Brian Searl: I
56:37
Brian Searl: really
56:37
Brian Searl: appreciate
56:38
Brian Searl: you
56:38
Brian Searl: guys.
56:38
Brian Searl: Any
56:38
Brian Searl: final
56:39
Brian Searl: thoughts,
56:39
Brian Searl: Scott,
56:39
Brian Searl: Jeff,
56:40
Brian Searl: before
56:40
Brian Searl: we
56:40
Brian Searl: go.
56:41
Scott Bahr: Just
56:41
Scott Bahr: to
56:41
Scott Bahr: tell
56:41
Scott Bahr: you,
56:41
Scott Bahr: Brian,
56:42
Scott Bahr: yes
56:42
Scott Bahr: you
56:42
Scott Bahr: are
56:42
Scott Bahr: in
56:42
Scott Bahr: the
56:42
Scott Bahr: minority.
56:43
Scott Bahr: About
56:43
Scott Bahr: 15
56:44
Scott Bahr: percent
56:45
Scott Bahr: of
56:45
Scott Bahr: the
56:45
Scott Bahr: population
56:46
Scott Bahr: in
56:46
Scott Bahr: general
56:46
Scott Bahr: would
56:46
Scott Bahr: be
56:46
Scott Bahr: considered
56:48
Scott Bahr: people
56:48
Scott Bahr: who
56:48
Scott Bahr: embrace
56:50
Scott Bahr: change
56:51
Scott Bahr: readily.
56:52
Scott Bahr: They're
56:52
Scott Bahr: the
56:52
Scott Bahr: kind
56:52
Scott Bahr: of,
56:52
Scott Bahr: more
56:53
Scott Bahr: of
56:53
Scott Bahr: the
56:53
Scott Bahr: risk
56:53
Scott Bahr: taker
56:54
Scott Bahr: types
56:54
Scott Bahr: and
56:54
Scott Bahr: so
56:54
Scott Bahr: on.
56:55
Scott Bahr: We've
56:55
Scott Bahr: actually
56:55
Scott Bahr: done
56:56
Scott Bahr: this
56:56
Scott Bahr: in
56:56
Scott Bahr: the
56:56
Scott Bahr: travel
56:57
Scott Bahr: tourism
56:57
Scott Bahr: industry,
56:58
Scott Bahr: so
56:59
Scott Bahr: people
56:59
Scott Bahr: those,
56:59
Scott Bahr: The
56:59
Scott Bahr: Explorers,
57:00
Scott Bahr: we
57:00
Scott Bahr: call
57:00
Scott Bahr: them,
57:00
Scott Bahr: that
57:01
Scott Bahr: tend
57:01
Scott Bahr: to
57:02
Scott Bahr: branch
57:03
Scott Bahr: out
57:03
Scott Bahr: a
57:03
Scott Bahr: lot
57:03
Scott Bahr: more.
57:04
Scott Bahr: So
57:04
Scott Bahr: you're
57:04
Scott Bahr: probably
57:04
Scott Bahr: in
57:04
Scott Bahr: that
57:04
Brian Searl: 15%.
57:06
Brian Searl: I
57:06
Brian Searl: don't
57:06
Brian Searl: know
57:06
Brian Searl: if
57:06
Brian Searl: that's
57:06
Brian Searl: necessarily
57:07
Brian Searl: a
57:07
Brian Searl: good
57:07
Brian Searl: thing,
57:07
Brian Searl: but
57:08
Brian Searl: It
57:08
Brian Searl: depends
57:08
Scott Bahr: on
57:08
Scott Bahr: your
57:09
Scott Bahr: perspective.
57:09
Scott Bahr: It
57:09
Scott Bahr: depends
57:09
Scott Bahr: on
57:09
Scott Bahr: what
57:10
Scott Bahr: you're
57:10
Scott Bahr: doing.
57:10
Scott Bahr: It's
57:11
Scott Bahr: you
57:11
Scott Bahr: know
57:12
Brian Searl: All
57:12
Brian Searl: right,
57:12
Brian Searl: guys.
57:13
Brian Searl: Thank
57:13
Brian Searl: you
57:13
Brian Searl: so
57:13
Brian Searl: much.
57:13
Brian Searl: I
57:13
Brian Searl: appreciate
57:14
Brian Searl: it.
57:15
Scott Bahr: for
57:15
Scott Bahr: having
57:15
Scott Bahr: me.
57:16
Brian Searl: Thanks
57:16
Brian Searl: for
57:16
Brian Searl: joining
57:16
Brian Searl: us
57:16
Brian Searl: on
57:16
Brian Searl: another
57:17
Brian Searl: episode
57:17
Brian Searl: of
57:17
Brian Searl: MC
57:17
Brian Searl: Fireside
57:17
Brian Searl: Chats.
57:18
Brian Searl: We'll
57:18
Brian Searl: see
57:18
Brian Searl: you
57:18
Brian Searl: next
57:18
Brian Searl: week
57:18
Brian Searl: for
57:18
Brian Searl: a
57:19
Brian Searl: glamping
57:19
Brian Searl: focused
57:19
Brian Searl: episode.
57:20
Brian Searl: Take
57:20
Brian Searl: care,
57:20
Brian Searl: guys.
57:21
Brian Searl: See
57:21
Brian Searl: ya.
57:21
Jeff Hoffman: Alright,
57:22
Jeff Hoffman: Bye
57:22
Jeff Hoffman: bye.
57:22
Jeff Hoffman: for
57:23
Jeff Hoffman: joining
57:23
Jeff Hoffman: us
57:24
Jeff Hoffman: for
57:24
Jeff Hoffman: this
57:24
Jeff Hoffman: episode
57:25
Jeff Hoffman: of
57:25
Jeff Hoffman: MC
57:26
Jeff Hoffman: Fireside
57:26
Jeff Hoffman: Chats
57:27
Jeff Hoffman: with
57:27
Jeff Hoffman: your
57:27
Jeff Hoffman: host
57:28
Jeff Hoffman: Brian
57:28
Jeff Hoffman: Searl.
57:29
Jeff Hoffman: Have
57:29
Jeff Hoffman: a
57:29
Jeff Hoffman: suggestion
57:30
Jeff Hoffman: for
57:30
Jeff Hoffman: a
57:30
Jeff Hoffman: show
57:30
Jeff Hoffman: idea?
57:31
Jeff Hoffman: Want
57:31
Jeff Hoffman: your
57:31
Jeff Hoffman: campground
57:32
Jeff Hoffman: or
57:32
Jeff Hoffman: company
57:33
Jeff Hoffman: in
57:33
Jeff Hoffman: a
57:33
Jeff Hoffman: future
57:33
Jeff Hoffman: episode?
57:34
Jeff Hoffman: Email
57:34
Jeff Hoffman: us
57:34
Jeff Hoffman: at
57:34
Jeff Hoffman: hello
57:35
Jeff Hoffman: at
57:35
Jeff Hoffman: moderncampground.
57:36
Jeff Hoffman: com.
57:37
Jeff Hoffman: Get
57:37
Jeff Hoffman: your
57:37
Jeff Hoffman: daily
57:37
Jeff Hoffman: dose
57:38
Jeff Hoffman: of
57:38
Jeff Hoffman: news
57:38
Jeff Hoffman: from
57:38
Jeff Hoffman: moderncampground.
57:39
Jeff Hoffman: com
57:40
Jeff Hoffman: and
57:40
Jeff Hoffman: be
57:40
Jeff Hoffman: sure
57:41
Jeff Hoffman: to
57:41
Jeff Hoffman: join
57:41
Jeff Hoffman: us
57:41
Jeff Hoffman: next
57:41
Jeff Hoffman: week
57:42
Jeff Hoffman: for
57:42
Jeff Hoffman: more
57:42
Jeff Hoffman: insights
57:43
Jeff Hoffman: into
57:43
Jeff Hoffman: the
57:43
Jeff Hoffman: fascinating
57:44
Jeff Hoffman: world
57:44
Jeff Hoffman: of
57:44
Jeff Hoffman: outdoor
57:44
Jeff Hoffman: hospitality.