212: What Happened to MCOOL—and Why It Still Matters with Emma Coffman

CattleUSA Daily · Dec 2, 2025 · 16m

The conversation takes a deep dive into the debate surrounding M-COOL (Mandatory Country of Origin Labeling) as host Lauren Moylan and guest Emma Coffman unpack how the policy was created, why it was dismantled, and what its absence means for both producers and consumers. They cut through the noise around labeling laws, imported beef, and trade pressures that shape the U.S. food system, offering clarity on what’s true, what’s misunderstood, and what the industry needs moving forward. The discussion closes with a lighter look at holiday food traditions and why beef often wins out over turkey…