2. Run the Plan, Not the Fantasy: Making Ambitious Goals Stick

Women Who Ship · Jun 2, 2026 · 16m · transcript

What happens when that "new year, new me" energy fades and your big goals quietly fizzle out?. For high-achieving women in tech, execution isn't usually the problem, but setting sustainable goals often is. We tend to either set vague, ill-formed goals like "I want to network more," or we push ourselves with so much intensity that we end up burning out. When we inevitably fall short, it doesn't just stall our progress; it damages our self-trust.

In Episode 2 of Women Who Ship, host Sarah Williams uses her own derailed running goal as a case study to explore how we can actually follow through…