How to keep your pricing fresh
How do you know when it's time to update your price model? Aaron Fransen joins us to unpack the signs and symptoms of misalignment in price and value - and how to get your strategy and messaging back on track.
(Hint: market research plays a big role.)
In this episode, we discuss:
Red flags that your pricing is stale - and what to do about it
How to address undisciplined discounting
Types of market research and how to choose a strategy
Ways to rally the sales team when implementing new insights and changes in pricing
Roundtable episode with Aaron Fransen, Jeet Mukherjee, Pete Morelli, and…
The skinny
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