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Thai Households Tighten Belts But Stay Optimistic | Thailand News
Thai households are under serious financial pressure, with 77% dipping into savings or taking loans just to cover basics after six years of economic slowdown—but paradoxically, more than half are spending more than before, carefully prioritizing price and cutting non-essentials like travel and fashion while protecting groceries and utilities. Buy-now-pay-later services are booming among middle-income earners seeking flexibility, and despite the squeeze, half remain optimistic, expecting their finances to improve by 2027. Listen in comfort:Get a discount on a Soli Pillow…
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