Latest / Inside Integration / Episode 115: Barco, Consolidation, and Home Planetariums

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Episode 115: Barco, Consolidation, and Home Planetariums · Inside Integration

0:00
Welcome to the Inside Integration podcast.
0:01
My name is Chris. I am joined, as usual, by my
0:04
partner Jason. What is up, everybody?
0:07
We are. We're we're we're back with you
0:09
here, kicking around some ideas. And no more guest stars for a
0:14
while. You know Sean, and he's a nice
0:17
guy and all, but you know, I mean, he's not the Real McCoy,
0:20
right? I mean, you know who, you know
0:22
who the, you know who the big dog is.
0:24
That's that's that's right in like the contract rider is that
0:27
it's got to be the beard has to be approaching or or surpassing
0:32
your own so. Yeah, well.
0:35
Sorry, Mike DeMarco. Yeah.
0:36
Oh, man, I mean, you could say that grass doesn't grow on
0:40
steel, but I mean, you know, guys, I mean.
0:45
Yeah, so we're we're kind of we're we're kicking around some
0:48
news stories here and big we've got a big acquisition in in our
0:52
world here, Barco involved and Focal involved and yeah man, you
0:58
know, if you haven't heard it, Jade, why don't you, why don't
1:02
you enlighten us? Because yeah, not on my.
1:04
Radar, right, yeah. So it's kind of, I mean, outside
1:08
of probably the AV space, there's not a whole lot of
1:11
awareness I would say around this acquisition or the this
1:14
announcement. But yeah, when I guess two weeks
1:18
ago now, whenever I was in Nashville, they announced that
1:23
Barco, the parent company for Barco is Barco.
1:27
They're purchasing 100% of the shares of Verben Audio.
1:31
So Verben Audio is just a holding company that owns the
1:35
name brands of name Audio and Focal.
1:38
So pretty, shall we say high end a bit, yeah, I just just you
1:45
know kind of kind of the fancy toys and it's not for a small
1:50
sum like the rumored amount is somewhere between 150 and $160
1:54
million. So in the grand scheme of things
1:58
in terms of brand acquisitions and stuff like that, it's not a
2:02
big number, the relative terms, but what Barco is going to get
2:07
access to you as a result of that and kind of where it
2:12
repositions, sorry, all three of those name brands.
2:16
Sure. I think is really interesting.
2:19
You know, I think there's a a lot to kick around about kind of
2:22
how what that could mean. That's for for everybody.
2:26
For yeah, for sure. And even just on its face, like,
2:29
you know, Barco's brand, it's synonymous with video and, and
2:31
projection in particular, and, you know, a couple other, you
2:34
know, video walls now and and that kind of thing.
2:36
But yeah, that's a that's a big branch off into into audio.
2:41
You know, like here's very interesting times.
2:46
Right. Well, it's AI mean, you know, we
2:48
don't know what's going on in the background, but you know, is
2:51
there a professional audio play there?
2:53
Is there a integrated OEM play there?
2:58
Like obviously Focal is a OEM brand for automotive, so that's
3:04
immediately attractive for a company like Barcode to think,
3:06
OK, sure. What else can we scrape onto our
3:09
island here or what can we put together to make our island
3:13
stick out of the water a little bit higher than it was?
3:15
Just as a video solutions and an office kind of click share
3:20
manufacturer, you know? Well, and it it it kind of it
3:24
kind of works in line, you know, with some previous acquisitions
3:26
like you know, Macintosh, right, like here's, you know, the
3:29
Macintosh line, here's where in cars were in OEMs, right, like
3:34
now you know what is that? That's Harmon Luxury Group.
3:37
Got those guys. Or no, it's Bose.
3:39
Bose that was Yeah. So Bose is the people that
3:42
bought Macintosh and bought Sonas father.
3:44
So you know, for for them, I think that acquisition means
3:49
that you maintain those two product lines.
3:51
And again, this is purely my opinion.
3:54
Yeah, I have no insider insight. Run a disclaimer.
3:57
Yeah, let's run the disclaimer Now.
3:59
This is purely my opinion, my observation, but when you look
4:02
at an, you look at what Bose is doing with Macintosh, they have
4:07
a few different levers there to pull.
4:08
You've got their name, brand of Bose, whatever that looks like
4:11
now it's not speakers anymore, it's headphones and maybe car
4:15
audio, I'm not sure exactly. It's it's a it's a badge on the
4:19
door of a Volvo or. Or it's a clock radio or, or a
4:23
wave room system or whatever. Whatever starts.
4:28
Yeah. And then, you know, Macintosh is
4:31
pretty much the, you know, the bizarro world of of all of that,
4:35
right? You've got a large form factor,
4:37
big amplifier speakers, all of that.
4:40
So if you're a Bose, you buy a brand like that to maintain what
4:45
that is Santos Farber with the speakers, Macintosh with the
4:47
amplifiers and the and the electronics so that you can
4:51
maintain that brand awareness so that when you OEM blue lights
4:56
into the dashboard of a Honda Accord or something like that.
5:00
Do you cheap wagoneer? Yeah, what?
5:02
Whatever it is, you draw that mental association as a customer
5:05
and end user and you go, Oh yeah, this has got the blue
5:07
lights on it. That's really fucking cool.
5:09
And the gauges, yeah. Sure.
5:11
Yeah, of course. So then you flip that.
5:13
So with those same optics, you look at the deal for Barco and
5:17
you go, well, you know Focal has pretty serious home theater
5:21
pedigree and name is no slouch when it comes to electronics.
5:27
So we've got video covered. Now you're a different entity
5:32
that is really buoyed in high end home theatre, like really,
5:39
really well buoyed there and also positioned to branch out
5:42
into professional audio, also positioned to branch out into
5:46
DVLED walls with name branded audio.
5:50
And of course we can do OEM stuff with RV's or cars.
5:55
Or I mean, imagine the the full Cal Name Barco home theater
5:59
experience on the side of your RV Pretty fucking dope.
6:04
Not my, not my first thought when I think RV's, but yeah.
6:07
Hey, you know what, I'm going to the races.
6:09
I'm not even going to look at the fucking cars.
6:11
I'm going to sit over here and watch it on the side of my
6:18
Prevost motor coach or or something like that, you know?
6:22
Yeah, yeah, sure. And and that's, I mean that that
6:26
really is, you know, it's, it's an identification of a of a
6:29
market that's that's out there. And, you know, you've got a lot
6:34
of very affluent seniors who, you know, might be at the point
6:37
where they're going to crisscross the country in an RV
6:40
like the song. And you know, was that fastball
6:44
made that? Or like a failed marketing
6:46
attempt that you and I tried to pull off one time, one of the
6:48
two, I think. We could still do that.
6:50
We can still do. A sticker of me driving a
6:53
borrowed RV full of stereo equipment across the lands.
6:57
We were going to not to let. Let's derail this.
7:00
Let's let's run this one. It's our podcast.
7:02
We could do whatever. Yeah, there was a there was the
7:05
the concept of an idea back in the day that me and Jason were
7:09
going to borrow our boss's RV and, you know, really make some
7:13
of those profits work for us particularly.
7:15
And we're going to, absolutely. You know, we're going to cruise
7:18
around and, you know, do demos and film content and do all
7:21
kinds of stuff and that just never, never kind of happened.
7:24
I can't figure out why it. Never really materialized in the
7:27
way that either of us hoped that it would.
7:29
We did end up high fiving an elk and I think it's about as close
7:32
As for me. It's true, it's true.
7:35
I saw I saw the sights of Western Washington and the
7:38
Tri-cities area, and that was the extent of the RV trip.
7:42
Yeah, all. And we did get to go to Spokane
7:45
for the for the food festival or whatever that was.
7:48
That's. True, that is, yeah, yeah, the
7:51
festival there. And I mean, the only thing I
7:53
remember about Spokane is Frank's.
7:55
Frank's fucking Diner. Frank's Diner, No.
7:58
That's what's up so so to steer us back onto the highway of our
8:03
podcast here now that we've gotten off this little on ramp
8:06
and then drove around on the gas station and came out.
8:09
You know, I think about this acquisition for a few different
8:13
reasons. Now people will go, why would
8:16
you as a Barco want to buy a brand like Focal or name like
8:21
other than the things we've illustrated, like what is the
8:24
the impetus? Yeah.
8:25
What's the business case for it? Right?
8:27
Where's your ROI? And I think, you know, as we,
8:31
you know, they kind of mentioned before like they've got to do
8:34
something. They're it's, they're not going
8:36
to grow at the rates that these companies want to grow at by
8:41
just plodding along doing 5 or 10% or what, 3% growth or 5% or
8:46
whatever that number is, right? They're just not going to be
8:50
able to scale in a way that's ideally profitable over time
8:55
when you can write a check for something and go, oh shit, well,
8:58
now we're. Now we're in this business. 40%
9:01
bigger. We're 30% bigger.
9:03
You know, we wrote a check for 150 million bucks.
9:05
What do we get? Well, in six years we'll have
9:09
done, you know, $500 million or whatever that number looks like
9:13
or OK, well, all of a sudden that math mass, right?
9:16
Like I don't, I don't know if that's what the, I don't know if
9:19
that's what the the numbers really are by any stretch of the
9:22
imagination. That was pure supposition, but.
9:24
Yeah, sure. I just, you go, you know why?
9:28
And I think you've got to do something because otherwise you
9:32
were going to get acquired. You know, if you're not the
9:34
snake eating little snakes, you're the snake getting eaten.
9:37
I think that's true. I mean that that is it's kind of
9:40
the end result of, you know, where we're where we're sort of
9:42
going here, right? Like there's, there's definitely
9:44
a trend of, you know, Bose Macintosh, I mean, hell, AV Pro
9:48
and RTI and audio control before that right now, you know, Barco
9:53
and Focal and, and name there's, you know, we're, we're hitting,
9:58
we're hitting all the consolidation notes here.
10:00
Sure. Well.
10:01
What are we getting into right? Now all of a sudden you actually
10:04
are at home theater solution in a box.
10:08
Think about like, I just kind of just had that realization in my
10:10
head like, oh shit. Like JBL synthesis, not to name
10:14
anybody specifically or Wisdom or or any of those other guys.
10:18
Like they have to rely on a different solution for the
10:21
picture to come up on the screen.
10:24
Marco wouldn't need to do that with locale.
10:26
No, it's true and you can definitely there is certainly
10:29
appeal and it's applicable to our industry specifically,
10:32
right. There's definitely an appeal to
10:36
getting things that are matched the same.
10:39
Hey, if you're doing a big ass screen, well, you should do this
10:43
for for audio, right? Like, you know, Sony has kind of
10:45
done that for years and years, right?
10:47
Like you've got a Sony TV, you've got a Sony stack of
10:49
equipment, Sony AVR, you know, through and through.
10:53
It's, it's one brand, you know, maybe it's one nectar ring, you
10:56
know, maybe that's your, you know what I'm saying like to, to
10:59
use an integrator analogy here 1.
11:01
Nectar ring, you know. I mean, I equate it to, you
11:05
know, to integrators who are out there who are again, getting
11:08
into, and we talk about this at length, right?
11:09
They they're getting into to shades and they're getting into
11:12
lighting and they're getting into more technology.
11:14
So when a home owner goes to a contractor, yeah, it's one
11:18
nectar ring for, you know, for the TV's, for the technology,
11:22
for the network, for the shades, for the lights, for, you know,
11:25
all that stuff. There's there's an appeal there,
11:28
you know, and, and people, you know, if if you're making
11:31
somebody's decision a little bit easier by, you know,
11:34
consolidating that and your, you know, branding is good and
11:37
everybody you know, yeah, all of our stuff works the same because
11:40
it's one name on the box. Yeah, I can see why that would
11:43
be appeal. Maybe maybe that's not the
11:45
appeal in custom, but you know, in spaces that Barco plays, you
11:51
know, they play a lot in the specifier game and, you know, a
11:54
lot in the commercial game where, OK, you know, you might
11:56
have a specifier who that's an attractive thing.
11:59
You know, it's not as it's not like a home owner, you know,
12:03
picking out this from here and this from here and this from
12:06
here. It's more of a specifier.
12:08
Like, OK, I need to, you know, I need to specify a job for, you
12:11
know, 8 conference rooms for multi purpose, whatever.
12:14
I'm going to have Barco everywhere.
12:16
Well, OK, you know, focal or name they have, you know, maybe
12:20
they'll slap those names on something that's more of a fit
12:24
for the rest of their line or just home theater, you know,
12:27
synthesis. Same.
12:29
Same thought, right? I I could think of, you know,
12:31
name doesn't apparently doesn't, you know, doesn't currently
12:35
offer a surround sound processor, but I know they
12:38
currently offer some pretty high current amplifiers and some
12:40
solutions like that. So I don't think it's too big of
12:43
a stretch to say they might be able to spin up some kind of
12:47
processor and make a, you know, a focal name home theater
12:52
solution that includes electronics.
12:54
That includes either a Barcal wall or a, you know, a yard
12:57
projector or the, you know, Valhalla or whatever they're
13:01
called sure this month, you know, whatever Nordic God we're
13:06
we're Co branding with right, You know, I mean, do they have
13:10
to pay? You know, do they have to pay
13:12
Baffamet a licensing fee or like what?
13:14
I don't know how that. Works is Baffamet.
13:16
I don't think Baffamet's. A.
13:17
A model. Worse.
13:18
No, I didn't I. Don't know Azra.
13:20
No, no no, sorry. I'm thinking of the Eldridge
13:23
Cuties, My bad. I think, I mean, I think they
13:27
should just pull a big switcheroo and maybe, you know,
13:29
maybe it'd be pretty funny if Barco just started naming their,
13:32
you know, naming their stuff instead of after, you know,
13:35
Norse gods, maybe just Vikings players, right?
13:37
Like players for the Minnesota Vikings.
13:40
This is the Warren Moon. That's the only one I could
13:43
think of. But you're sure.
13:46
Yeah. This is the Warren Moon video
13:48
wall, right? Like.
13:49
Yeah, I mean, it's this is the the Rick Jawarski, the
13:55
clothesline model where he gets his head ripped off right as two
14:00
tall Jones the. Fran Targanton Yeah, look at
14:03
that. 22 bikers I got. Two bikers now there we go.
14:06
Yeah. Anywho, I'm just hey man, these
14:10
marketing ideas are free. Yeah, right.
14:12
Just just, you know, we give away the gold on the show.
14:15
It's that's what we do. It's what we do that's.
14:18
How we that's how we don't get ourselves sued because anybody
14:21
would look at the content of this show and be like.
14:23
Yeah, you guys are full of shit. It's for sure.
14:25
Yeah, that's, that's absolutely the case.
14:27
Yeah, I think. Yeah.
14:30
I mean, I, you know, ripples through the industry.
14:33
I've I've read some of the press about this and I was like, yeah,
14:35
I think that might be a bit of a stretch.
14:38
You know, like I, I don't know if ripples through the industry
14:41
is exactly the the way I would position this acquisition or
14:46
this announcement. Yeah, absolutely you.
14:48
Know in terms of impact, again, you know, Sony entering A
14:51
partnership with TCL, definitely more of an impact, right?
14:53
Like just because that slice is way bigger, like you're not,
14:57
you're not going to Best Buy and see Embarco or Focal or name,
15:01
right? Yeah, you didn't have an under
15:02
cabinet focal TV right in your kitchen.
15:08
Yeah, exactly the the absolute, you know, plebes of this
15:11
industry, right? Like the the sure, the filthy
15:14
casuals of. Consumer.
15:16
Electronics don't know anything about.
15:18
I'll take a set of focals if you got them.
15:20
No questions. Sign me up brother.
15:23
Throw them out of bed. For no way, no, I mean.
15:26
So maybe some of the fit and finishes aren't it wouldn't be
15:29
first on my list, but I mean, I sold some Scally utopias back in
15:33
the day and I mean, that was that was a good day.
15:36
It's. It's it's got a place.
15:38
I mean really there are, you know, there there is much art as
15:40
they are technical prowess and not trying to turn this into a
15:43
folk out commercial. No, no, no, but.
15:45
They sound amazing and they look amazing, right?
15:47
That's yeah, dude, completely. Ferrari red to match your
15:53
Ferrari outside that you pulled up in?
15:54
Sure, we can do that. Yeah, it's the 15% up charge.
15:57
OK, cool. Thank you.
15:59
No problem. Can I get these in wenge?
16:00
Yeah, sure. Wenge, you are a full cow man.
16:04
What's specific? You know?
16:07
Honestly it's more of a I'm more of a BMW guy cuz BMW was always
16:11
wenge was always a big BMW thing.
16:13
You always wanted to. If you were selling B dubs, you
16:16
had to, if you could sell a set of Wenge speakers to a client,
16:20
you were you were doing pretty good.
16:21
That was, you know, you, you talked them into that one for
16:24
sure. But I thought they were wenge
16:26
for at least three or four years before I figured that out.
16:28
So. I had an old timer correct me on
16:31
that one. I was, I was here's me a 24 year
16:35
old idiot. Yeah, Nah, these wenge speakers
16:38
are awesome. The guy was like, wait, what did
16:40
you just call them? And like, I just just went cold.
16:43
It was like. Flop sweat.
16:45
Yeah, and I had to repeat it and which really didn't help my self
16:49
esteem at that point. No, no, no, listen, it's it's
16:51
Wenge. It's it's a type of wood because
16:54
I'm thinking like it's some arbitrary name.
16:56
It's like, Nope, 24 years old. I don't know wood, you know.
16:59
Nothing. Yeah, what the fuck do I know?
17:01
It's Jack shit. I'm an adult now and.
17:05
Right, and of course it was you know, it was that dude who's
17:07
been doing this for a billion freaking years has, you know,
17:10
has nothing to let me let me just extol upon Frank for a
17:13
moment. It was, you know, this is that
17:16
guy that's got nothing else going on in life other than to
17:19
correct a 24 year old on. To be pedantic, with a 24 year
17:23
old, a bubble wenge, yeah cool. Same guy, you know?
17:27
Same guy who cable elevators like whatever witchcraft you got
17:32
like. He's been there, done he's.
17:34
Slinging it, yeah, so. Yeah, You know, everybody, you
17:39
know, I think that's a dying breed, you know, honestly, Like
17:42
literally, I hope literal Yeah, because they've been chugging,
17:44
you know, Bud Light full or Bud Full flavors and Marlboro Reds
17:50
for the last 30 years. I mean, you're talking about,
17:53
you know, banquet beers and and and, you know, maybe some fine
17:57
cigars, but more than that, the, you know, the the the smell of
18:01
their own farts and just completely because heads up
18:06
asses for sure, they're. They're part of the Million
18:09
Miller Big Bite Club from 711. Them and the landscapers just
18:14
eaten so many big bites, you know, like, yeah, he's going to
18:18
live forever because his entire intestines are nitrate.
18:21
They're. All preserved and yes soldering
18:25
fumes right, like all the all the preservatives you know
18:29
that's that's that's where you're going and everybody knows
18:31
it's funny too, because everybody knows a person like
18:33
this and you know Frank is not the real person.
18:36
It's more of a an amalgamation of a of a character that I came
18:39
up with based on all of these assholes he's.
18:41
Got a really good diner in Spokane so I should go check it
18:44
out. Well, yeah, I mean, come on, you
18:46
know how how do you not? But yeah, that that's the dude
18:49
who he has, you know, he has a a methodology for for every single
18:53
thing. He always eats lunch at the same
18:55
place on the same day of the week when you go to jobs, right.
18:58
So, you know, pull that knowledge out of the dude is
19:01
like, OK, we're at a good spots to eat and then just cut him
19:03
loose. Like there's no other value
19:05
there other than, you know, telling you it's the guy sounds
19:09
a lot like us, right? Like it's it's the guy who, you
19:12
know, says the pioneer Curro looks better than anything else
19:14
that has come since or ever will, right.
19:16
Like, it's that guy, you know, here's here's your attack, man.
19:21
Yeah, I once made an S video G90 projector just look way better
19:26
than we're seeing right now. Like, no dude.
19:29
No, Just stop. Yeah.
19:32
Maybe that's back when your vision was was good.
19:34
Wow, I. Feel.
19:35
I feel targeted. You feel seen.
19:40
Because, well, yeah, I definitely, I'm definitely
19:42
triggered. I definitely feel like you're
19:45
speaking directly to me. Everybody knows that guy.
19:48
That guy is just and, and for what it's worth, right?
19:50
Like there's a lot of knowledge there.
19:52
And you know, I'm I'm that guy now too.
19:54
Like here, you know, here I am 46 and like I'm telling the
19:57
Indians, you don't know how good you have it, like.
20:00
That's, that's fair. I mean, I, you know, I
20:03
specifically remember thinking in my career that, you know,
20:06
there were milestones like I didn't, I want to be standing on
20:08
a ladder past 40 years old. I just just, you know, I got
20:13
pretty close. I want to be standing.
20:16
I want to be pointing at the guy standing on the.
20:17
Ladder I want to be talking to or I want to be selling or I
20:20
want to be doing something. I don't want to be standing on a
20:22
ladder at 40. And you know, luckily I dodged
20:24
that bullet by a few years, you know, but.
20:27
When you fell off the ladder and became a quadriplegic.
20:30
Yeah, I prevented. You from ever having to go up on
20:32
a ladder again. Yeah, I'd blow into a straw to
20:34
get down the street, but I mean, not, not to make light of
20:39
anybody's personal challenges, but.
20:41
Let me tell you kids about soldering S video.
20:44
Sorry. You're making it worse, so
20:47
that's good. Appreciate you doing that.
20:50
Coal on this fire, yeah. Yeah, let's let's go gas and
20:53
matches. That's what we're doing here.
20:55
But the the reality of all of that I think is, yeah, it's just
21:02
a a different, it's a different thing that we're looking at in
21:06
our industry across, you know, across all of the the angles
21:12
that were they're seeing it from even a giant company like Barco,
21:17
who is a fucking giant. Like they're not like this is
21:21
not small potatoes we're talking about here is looking at brand
21:25
acquisition and positioning to bolster their image and to get
21:29
into new verticals or really establish themselves as the
21:33
defined players in those roles. I mean, one could argue that the
21:37
high end projector market is pretty much the Barco market.
21:42
I don't, I can't think of another line of projector.
21:46
Even our good friends over at Sony, they don't really have an
21:50
answer to to. Something just exists.
21:52
I mean, it really just exists in a different stratosphere, right?
21:55
Like there's there's amazing projector companies, right Epsom
21:58
sure see Sony like throw them all a. 100%, yeah.
22:01
It it doesn't, it just doesn't hit that Barco level where you
22:04
know, you need to be, you know, and maybe I'm getting ahead of
22:07
myself. This is how it was a couple of
22:08
years ago. Like you need to take a laser
22:10
safety training course and post signs about about proper laser
22:14
safety in the. Theater might know something
22:16
about all that. You might do you have your FDA
22:21
RG3 certificate or do you have an RG2 certificate like let's?
22:27
This industry is so fucking ridiculous.
22:30
It really is. They're like, what do you mean I
22:32
can't buy this projector? And for those of us or anybody
22:35
that's listening to this or what we're talking about here, here
22:39
we go. Yeah, here we we do.
22:41
We do make some inside references, but here we go.
22:44
So anything that's sold in the United States that is powered by
22:48
a laser is actually certified and controlled by the FCC.
22:53
Not exactly sure why it's the sorry not the FCC, it's the FDA,
22:57
sorry not not FCCFDA. So not exactly sure what food or
23:01
drugs are associated with lasers, but regardless, that's
23:06
where that lands. So there are products out there
23:09
that could potentially hurt you. So imagine that something that's
23:13
got 10,000 lumens or more really bright, if you look directly
23:17
into it when it's on, there is a possibility that that could do
23:21
some damage to your eyesight. Not not permanent, but enough to
23:26
enough to get your attention. And if you looked into it long
23:29
enough, you know, absolutely you'd be like at the end of
23:32
Indiana Jones where you're melting like an Oxy, you know?
23:35
Do not, do not look into the. Do not look into the projector
23:39
with a remaining good eye. Don't look into the ARC.
23:41
Don't look at it, Marianne, just close your eyes.
23:44
Just don't look at it. Whatever you do, you know the
23:49
the, the. So as a result of that, there
23:53
are projectors and products out there that come with these
23:56
certifications for different, different risk groups.
23:58
So risk Group 1 is, hey, you're fine, no problem.
24:02
Risk group 2 is, hey, you know what, this is bright.
24:05
But as long as you position this thing properly, you're going to
24:08
be OK. And then you run into products
24:10
like that, fall into the risk Group 3 category where if you
24:14
were happening to be walking by and looked over at this
24:18
projector randomly and it was at the right height in the room and
24:22
not installed properly, could potentially leave to some eye
24:25
damage, some skin damage, something like that, sure.
24:28
What the likelihood of that really is, I'm not too sure.
24:31
But I did do some research to figure out exactly where this
24:36
law came from. And it goes all the way back to
24:40
the planetarium shows with Pink Floyd and.
24:44
All that Pink Floyd. Laser light shows for
24:48
planetarium concerts? Exactly.
24:51
So if you want to go and see REO Speedwagon projected onto the
24:55
ceiling of the your local Science Center, don't stop
24:59
believing. That's that's journey.
25:02
No, that's journey. No, what's the?
25:04
There was an REO Speedwagon one that I remember being
25:09
advertised, so that's why it came into my mind.
25:11
I can see the poster laser Arios Speedwagon.
25:15
You know, like. At the Ocean County College
25:17
Planetarium. Yeah, you're at the John Young
25:21
Planetarium in Orlando, FL, and you know, a bunch of kids of
25:25
eating some wacky brownies or gotten crazy had had a few beers
25:29
in the parking lot. We're going to go rock out to
25:31
Metallica, dude. See here, here's an underserved
25:36
market and I'm going to completely go off this tangent
25:39
here and, and, and thank you for enlightening us on the laser
25:41
show loophole. And all that.
25:43
Yeah, there we go. No, for real.
25:45
Like I mean that's legit. I never knew that.
25:47
Before that's that's where it came from.
25:48
So somebody got hurt at a laser light show by looking into the
25:51
laser light? Like most most rules, right?
25:55
So Needless to say, litigious blah, blah, blah.
26:00
So that's actually where that risk risk group definition comes
26:03
from, is from like theatrical shows of lasers.
26:07
So I think there's an opportunity here, right?
26:09
Like we're, you know, we're maybe home theaters are dying,
26:11
okay, and they're becoming mixed-use, you know, media rooms
26:14
and that kind of thing. But you know golf simulators are
26:17
getting pretty big, right? Like home sports, things like
26:19
golf Sims or. Foresight, Golf, VX.
26:21
Those are sick. Well, how about one at a home
26:25
planetarium where you can, you know, eat, eat your special
26:28
brownies and watch Laser REO Speedwagon with your board kids
26:35
and patient wife in your own home?
26:37
Can we? Can we?
26:39
Is this a vertical? I mean, it's a business.
26:43
I mean the what does the projector look like?
26:46
I think there's all those kids projectors with the night sky
26:49
and all that stuff already. So I think like that technology
26:52
already exists. So like what do we do to
26:54
differentiate that? Right.
26:56
Yeah. Well, we have to.
26:56
Yeah, we have to do. We have to do something.
26:58
So we need to workshop this before we bring it to market.
27:01
I think, I think this is an untapped vertical.
27:04
I think this is something that we could, you know, we could
27:06
sell this concept. Hey, we're pushing people to get
27:10
in the shades and lighting and linear and, and all kinds of fun
27:14
stuff. And, you know, home planetariums
27:16
that might be, you know, who knows, right?
27:19
I mean, you know, you want to watch.
27:21
Can't fight this feeling anymore.
27:23
Feeling it. Took you that long to look up at
27:26
Arya's Speedwagon song? Nicely done dude.
27:29
I'm glad to circle back to it and I couldn't.
27:31
I couldn't let that one go. That is, that is just.
27:33
Stellar and then you can just keep on loving you and all of
27:36
that stuff while you're while you're singing along and be
27:38
great in your in your garage, your love.
27:43
I love the Mad Libs with REO Speedwagon song titles.
27:46
That's great. And you can see.
27:47
So my my son just rolled in from school here in the background
27:51
and has no idea would would would you ever?
27:56
Would you ever want a home planetarium?
27:58
What's that? You don't know what a
28:00
planetarium is. OK, well, never mind.
28:04
Well. Great talking.
28:05
To you, good talking to you. Thanks for coming by.
28:11
Really appreciate the hand up in our show buddy, good job.
28:15
Yeah, but I don't know, man, I think this could work.
28:18
I mean, you know, it's going to be, it's got to be more popular
28:21
than we. We could sell this as a business
28:22
concept, right? Like, let's see it.
28:24
Let's let's get the let's get Jason saying the diagram this
28:27
whole thing and we could. We could, I know, let's get an
28:29
ASB loan for you, get $500,000, I'll get $500,000 and I'll see
28:34
you in Costa Rica, I mean. That's where we're going to do
28:37
research because you can see the night sky in OH.
28:40
That's right. There's no, there's no city
28:42
lights. See, we're.
28:43
Good partners in this thing here I can loophole this thing so.
28:47
Yeah, let's do it. I'm here for it.
28:49
It sounds like a great idea. Nobody's future's involved.
28:52
No. No.
28:53
Whatever. It's fine.
28:55
It'll be fine. But yeah, so there was my there
28:58
was my take on the acquisition of Barco name.
29:01
I think it's probably 25% baked as far as my understanding of
29:04
it, but I just kind of brought world.
29:09
Oh, there we go. Yeah.
29:10
Yeah, he's back. It's good.
29:11
He's blew out speakers all over. He brought.
29:16
Man, I don't even know how to follow that up.
29:18
That was amazing. I'm sorry, yeah.
29:20
That's that's fine. Works, no.
29:21
It's alright if you. Can beat him later off.
29:23
Off Mike not. Much later.
29:25
I mean, it's going to be right after we hang out here.
29:30
Oh, man, that's the best. He's awesome.
29:32
That's good. The yeah, no, again, I think the
29:36
strategy and the optics of that, as we talked about multiple
29:40
times, we're going to see more and more acquisitions.
29:43
You're going to see brands that may be dissimilar or dis alike,
29:47
Yeah, teaming up to to build that IP together.
29:50
And I mean, what an attractive opportunity for a company like
29:53
Barco to be that much bigger. Let's let's write a check and
29:57
get into the high end audio space.
29:59
And Oh yeah, by the way, they also put this audio systems in
30:01
Bentley's or Focal. It's just weird.
30:04
Well, and and like, like how much of that kind of goes
30:07
towards a marketing budget, right?
30:08
Like where OK, I'm this, you know, this acquisition is
30:11
marketing money to get us more recognition across an
30:14
established, you know, another established vertical, right?
30:17
Like here we are. Here's one. 100% now they're
30:20
advertising an F1, there's going to be a Barco sticker on an Audi
30:23
F1 car probably right? Like, I don't know that to be
30:27
true, but that there's certainly some, you know, if you look
30:30
through the woodpile deep enough, there's some, there's
30:32
some integration there, right? So it's a, it's a wild update
30:37
and I think one that deserved a little bit more thought and a
30:40
little more attention, certainly some discussion by two idiots
30:43
that yell into the Internet. I mean, that's, that's how we
30:45
roll, right? We got the 10 year old's take on
30:47
it. We got the rusty old men take.
30:50
We're hitting all the all the demographics here.
30:53
Made a planetarium joke and a wacky brownie joke.
30:55
It was a good time. It's really, it's really circled
30:58
the whole wagons. It was amazing.
31:00
And if you would like to give us our your thoughts on, on the, on
31:04
the Barco acquisition or just a the lunacy that we spew every
31:08
week consistently for the last 117 weeks or whatever it's been
31:14
has. It been last weeks.
31:16
I think it's been 110. I think we're at 110 now.
31:19
I don't know off the top of my head.
31:20
Whatever, man. I just we, we cut these and I
31:23
just throw them up and call it a day.
31:24
Never listen again. Never listen.
31:27
Again, you you need them. Everybody.
31:29
Else, don't look back, just just keep going forward.
31:32
That's all you can do. I did somebody, somebody asked
31:35
me just out of the blue, like, you know, one of the dealer
31:38
friend of mine was like, hey, you know, if you were bringing
31:40
somebody new into the industry, you know, how would you kind of
31:44
introduce him to it, right? Like if it was somebody fresh
31:46
out of DeVry or link tech or whatever, like how would you
31:49
give them an idea? And like I flipped them a link
31:52
to our podcast and didn't say that it was me and you, but you
31:56
know, this podcast, these guys kind of give a real, real
31:59
impression. So, you know, if, if you've got
32:02
somebody you'd like to, you know, show the, the, the gross
32:05
underbelly and, and, and realness of this industry, yeah.
32:08
Turn them on to us, yeah. Better yet, just get your
32:11
friend's phones or your mom's phone, your uncle's phone, your
32:14
cousin's phone, and just load up their podcast app and subscribe
32:17
for us. Just we don't, they don't need
32:18
to ever listen. Just Nope.
32:20
Just. Oh, yeah, you're on Spotify.
32:22
Oh, cool. Let me let me look for this.
32:24
Real Hey, let me take a look at this real quick and suddenly.
32:26
Just what are you listening to? That's the other thing you can
32:28
do a quick spot check on what they're up to.
32:31
Really. Oh my God.
32:32
Pops up. Alone, she's really problematic
32:35
right now. What are you doing?
32:39
I don't have teenage daughters so I know the name, but I don't
32:42
know the. Controversy.
32:43
Oh my God. Yeah, there is no controversy.
32:46
That's the controversy. It's who gives a fuck.
32:48
I don't know. Sorry.
32:50
I didn't mean to swear at all the kids in the car so.
32:52
Spoken like a true crusty old age.
32:55
Yes Sir. Good way.
32:57
And hit us up on Instagram at Inside Integration.
33:00
Hit us up shootusanemailinsideintegration@gmail.com
33:04
and thanks for joining us, folks.
33:07
Yeah, take care everybody. Bye bye.