Latest / Ghost Cult Magazine Podcast / PODCAST: Episode 952 - Ashmedi of Melechesh's On His Return and New EP "Sentinels of Shamash"
Transcript
- 0:00The CEO of EMI is like, because he knew I'm a metal head.
- 0:03He's like, oh man, you guys metal heads, you're so lucky.
- 0:06You don't even need media. You don't need, you know,
- 0:09massive marketing. It's all about loyalty.
- 0:12The fans, it's fan driven, they're collectors.
- 0:14It's like a lifestyle or religion.
- 0:17You know, it's supportive, it's integrated without a government
- 0:21involvement or a business involvement.
- 0:24So what you're saying is it's not a theory, it's a fact.
- 0:27And it's talked about behind the scenes, like they'll give you
- 0:30metal heads, man. They're like, they're loyal and
- 0:33you know, stuff like that. What's up, everybody?
- 0:41It's kifighostcultmag.com, Ashmedi of Melekesh.
- 0:45We talked like seriously 15 years ago from my old outlet
- 0:50that is gone from the Internet, but I'm so supposed to talk to
- 0:53you today. It was Metal Army America that I
- 0:56used to work for and run, OK. And then they went under.
- 0:59They were like Century Media's version of Blabbermouth, and
- 1:03they were trying to, you know, use the platform to sell Century
- 1:06Media records and other things in the distro.
- 1:09And then they kind of went under and they folded it, and I ended
- 1:12up at Ghost Cult. And now I own Ghost Cult with my
- 1:14partner and just own it. Yeah, I'm the cult.
- 1:17I'm the editor. I always love the.
- 1:19I always love the name. Yeah, you know, with the fun
- 1:22part of Ghost Cult is we don't have rock or metal in the name.
- 1:25So it can be rock and metal, but it can also be anything else we
- 1:27want, which is great. Yeah, yeah, freedom.
- 1:30But I freedom. Yeah, exactly.
- 1:33Freedom. Exclamation point, question
- 1:35mark. I have been such a fan for such
- 1:37a long time. You've had such a great and
- 1:40consistent career. And now you have this new EP,
- 1:42Sentinels. I'm Shamash coming out on
- 1:44Raining Phoenix. So I wanted to talk to you
- 1:46about, you know, changing record labels and this great new EP,
- 1:49such a, you know, such a strong release, but you've been so
- 1:53consistent over the years, which is like, my favorite thing about
- 1:56the band is like, I love the last record and he.
- 1:59I love the whole arc of the career.
- 2:01But this EP is a killer release, man.
- 2:03So, you know, First off, you know, rating Phoenix kind of
- 2:06relatively new in the space, but run by industry veterans.
- 2:09I'm sure you knew better. Yeah.
- 2:11Gerardo and the team. So.
- 2:14Yeah, and shout out of course the Curtis for putting us
- 2:16together. But yeah, what a what a cool
- 2:18thing to have your this like renaissance for you at the same
- 2:21time as raining Phoenix. I'm happy to be with them
- 2:26because I love Gerardo. I mean, I've known him for so
- 2:29long and when we were both, you know, when he was at the older
- 2:33label and now we were there, he is to go above and beyond.
- 2:37He even would take a role of like a manager just to help to
- 2:41get us to play in America. He would go way above and
- 2:44beyond. And I, I'm like, this is rare,
- 2:47man. And he's genuine.
- 2:48Yes, is yes, no, no in the most honest, genuine way.
- 2:52So we got along and then I hear there's raining Phoenix.
- 2:55I'm like, what's going on? You know, And I was in LA
- 2:58actually just I was talking with Stefan from our booking agency,
- 3:05Continental. And you know, we always meet in
- 3:07Los Angeles. We hang out.
- 3:09I go do some meetings in Los Angeles, visit family because I
- 3:13was in the States for other stuff in the East Coast.
- 3:16I did Maryland Death Fest. I did a secret show in New York
- 3:19and I did recording sessions for vocals, which we'll get into in
- 3:23New Jersey. And then I had more recording
- 3:25sessions in Los Angeles. So I was there and and Gerardo's
- 3:29like, we have to meet, you know, we're gonna hang out.
- 3:31And that was old. That was it.
- 3:33And I think a couple of days later, I needed a paradigm shift
- 3:40with the band because, you know, I needed to change the
- 3:43trajectory, let's say. And things worked out as they
- 3:46should for everyone. So I was texting Gerardo about
- 3:50our meeting stuff. I'm like, oh, and by the way,
- 3:52you know, I am now a free agent. You know, like we can now, you
- 3:57know, I'm now we're going to be shopping for a label and there
- 4:02are some offers and stuff. And he's like, man, what the
- 4:05hell, We were supposed to meet next week to hang out just as
- 4:08friends. Let's talk about this.
- 4:10What I know about Gerardo from the history in the in the music
- 4:12business is a person that understands and loves music as a
- 4:15fan first. Yeah.
- 4:17And he's been great in all his dealings.
- 4:19I've never heard a bad thing about him personally.
- 4:21And Reigning Phoenix so far has been just absolutely stellar for
- 4:25just in general, like a great newcomer to the scene in terms
- 4:29of like an experience. Yeah.
- 4:31Experience, but also like freshness.
- 4:33Yeah, the term newcomer it's it's very interesting.
- 4:36It's it's nice to have new dynamics because you you they're
- 4:41based on a new vision or something.
- 4:43But the bands are veteran, the people who are there are
- 4:46experienced. So it's like came to like him of
- 4:48personnel and they have fantastic, you know, roster and
- 4:54I was like, wow, all these bands amazing, you know, and there's
- 4:59one thing I got to say, by the way, there's no criticism to
- 5:03anybody in the industry. People are trying to adapt and
- 5:08you know, it's it's a tough industry and there's so many
- 5:10changes and sometimes there's many personnel changes.
- 5:14It's not so common anymore to have this ANR figure, you know,
- 5:19like I care about the music. I mean like that riff, like just
- 5:23worry about the song, trust you, like that kind of stuff.
- 5:26And it happens to be the co-owner, the manager.
- 5:31So so there is that air of we are not just fans and we are not
- 5:37just hey, the next project I have to do it or I'm an intern
- 5:41or whatever. It's we're experience, we are
- 5:44professional and we are fans at the same time.
- 5:47So there is that kind of almost like when you the 80s charm of
- 5:52record industries drive for music and, you know, real
- 5:57meaningful advice and discussions and drive, you know,
- 6:00and it was like really, I love the song.
- 6:02I love the, it's about the music.
- 6:04So that's something I missed, you know, and I don't blame it
- 6:09because the industry is vast and it's very fragmented.
- 6:12So they have that classic approach to artists that you
- 6:16know, music lovers and record company hands on.
- 6:19Right on. A&R is definitely a dying kind
- 6:21of art form in the music industry, and it's great when
- 6:25you see it actually in action. As a journalist, I love, I love
- 6:28to see that it still exists in some places.
- 6:31Yeah, yeah, yeah. I mean, the business has changed
- 6:34so much. You've been around 30 years and
- 6:37you know from the time of only physical to piracy like the
- 6:42original Internet piracy bear share Limewire.
- 6:45All the bad things. And then streaming being what it
- 6:49is. But I feel like metal fans are
- 6:50still very loyal. We go to shows, we buy merch, we
- 6:54will buy the vinyl. Now that vinyl is a thing again,
- 6:57I I listen. You are right, absolutely.
- 7:00And because it's not just music, it's a culture and a lifestyle.
- 7:05And I want to mention that actually, you know, I've done my
- 7:11band since I'm a kid and there was no plan.
- 7:15You just do it because you have to do it, you know.
- 7:18But at one point I was in university and I need to do an
- 7:24internship. I was in the States, no, in
- 7:27Holland and I got hired by EMI Music.
- 7:32EMI is a major label which also owned the capital in Virgin.
- 7:37And then I become, I started doing ANR there, learning and
- 7:41stuff and it became a job for a while.
- 7:44And I learned a lot from there that they, at the time they were
- 7:47still ANR. They were worried about the
- 7:50digital downloads and stuff like that and they were concerned
- 7:53with that. But I, I, I saw a little bit of
- 7:56that classic ANR in labels and yeah, it is a dying discipline
- 8:02now. It's more like liaison more than
- 8:04A&R. So it was a very interesting
- 8:07experience to experience that. And, you know, they would talk
- 8:11different than corporations and money and stuff.
- 8:13They would be talking really like the mood of the artist, the
- 8:17effect of a toxic person that, you know, more like on a
- 8:21psychological level and trying to organize things and introduce
- 8:26people together. So I I, I enjoyed that A&R
- 8:29aspect in the past, you know, and it's good to see it
- 8:32nowadays, right? Oh, wait.
- 8:33Yeah, Yeah. But about what you're saying,
- 8:37they were saying the CEO of EMI is like, because he knew I'm a
- 8:40metal head. He's like, oh man, you guys
- 8:42metal heads, you're so lucky. You don't even need media.
- 8:46You don't need, you know, massive marketing.
- 8:48It's all about loyalty. The fans, it's fan driven,
- 8:51they're collectors. It's like a lifestyle or
- 8:54religion. You know, it's supportive, it's
- 8:57integrated without a government involvement or a business
- 9:01involvement. So what you're saying is it's
- 9:04not a theory, it's a fact. And it's about behind the
- 9:07scenes. Like, look at your metal heads,
- 9:09man. They're like, they're loyal and,
- 9:11you know, stuff like that, yeah. Right on.
- 9:13I do a bit of music marketing myself, so I know about the
- 9:16loyalty thing and you know, social media is interesting.
- 9:19It's terrible and great at the same time.
- 9:20It's a great little megaphone for artists, but it's so toxic
- 9:25and not great as a person that works in the field.
- 9:28But you know, I'm just so thrilled to see you continuing
- 9:31to be vital. I love that you talked about
- 9:33needing like a new direction or regenerate your, you know, renew
- 9:37yourself as an artist. I love hearing that because
- 9:39like, that's when you make yourself uncomfortable and
- 9:42change the dynamics. That's when you make some of
- 9:44your best art. Sometimes in adversity, right?
- 9:46Yes, of course. You know all about that from
- 9:49your whole your whole life. So I love that this this EP is
- 9:52crushing. It's great.
- 9:54The songs are like I I'm listening to an 8 1/2 minute
- 9:57song does it felt like it was over like that like quit and
- 10:01kept me engaged like it's so good.
- 10:03I know, I know, I was thinking. Well, you know, sometimes we
- 10:06have a long song on the album. We usually have relatively long
- 10:09songs, but sometimes it's very long and it's more like a
- 10:12ritualistic journey. But this one is very dynamic.
- 10:16And actually it was supposed to be almost like a Part 1, Part 2,
- 10:20and it got integrated to becoming one song.
- 10:23But it is long. But somehow it's engaging, you
- 10:26know, I hope. I hope that's what the consensus
- 10:30will be. No, 100%.
- 10:31I think the people are going to love this.
- 10:34You know, it's in line with your whole career sometimes.
- 10:38I know your music has been more experimental and, and this has
- 10:41some of those elements. I think you always build on what
- 10:43you are. Yeah, and what you've done in
- 10:45the past. But there's, there's a lot of
- 10:47freshness here. You know, I don't know if you
- 10:49want to talk a little bit about each track.
- 10:51This is going to come. Out.
- 10:52Absolutely. Right before I think the only
- 10:55single has been the Raptors track, but let's just talk for a
- 10:57second about the 7th verdict, which is the opener.
- 11:01Such a banger, so good. You like you like 7th verdict.
- 11:04It's important because I've only the Raptors is out in shadows.
- 11:11Yesterday was put on the platforms, but you know, so it's
- 11:14a soft release. I think next Tuesday is the PR
- 11:19with the lyric video. So you can hear feedback from
- 11:22people. I mean the people around us,
- 11:24they heard the whole thing. So I'm curious to hear your
- 11:26feedback about 7-7 verdict because this one, you know,
- 11:31we're not, you know, I haven't talked to anyone who listens to
- 11:35it yet from the outside my circle, so.
- 11:39Yeah, tremendous, man. It's a tremendous lot of, you
- 11:41know, killer ribs, great vocals. There's even like a little bit
- 11:46the the next track is like a definite like, you know, shift
- 11:49away, like a little more atmospheric and then has like
- 11:51very heavy parts. But I like 7th verdict feels
- 11:55like a 3 minute metal song that's 6 minutes.
- 11:57Like it's again, these are so well composed and I'm trying to
- 12:01pick up on, you know, like the themes and and things, but you
- 12:05know, I thought it was just a crushing track, one of the it's
- 12:08like. One of the best.
- 12:09It's like black trash. Good.
- 12:11I'm glad you said that. It makes me very happy.
- 12:14It is the black thrash angle of us.
- 12:17It's what made me love this underground black thrash kind of
- 12:23pumping dynamic riffs which are not too complicated with our own
- 12:27sound. So I'm I'm glad you like it.
- 12:30By the way, it has the Jessica Pymtel does backing vocals there
- 12:35and the whispers Jessica, she's very talented.
- 12:41She does she does focus for Buheria.
- 12:44She has her own band. She was, you know, you know
- 12:47about her. She's a, she's a friend.
- 12:49She's a friend to the channel. We know I I'm from New York
- 12:53originally. I live in California now.
- 12:54OK, OK, I. Stand here from the same we're
- 12:57from the same scene we went to and.
- 12:59Here I am saying that, yeah, but I know.
- 13:02Yeah, she's a legend. She's great.
- 13:03She. I respect her because of her
- 13:06talents. When I saw her acting it's moved
- 13:08me and when I heard her singing I'm like she's badass.
- 13:11She's a brilliant, she's a brilliant actor.
- 13:13I think if the time ever comes where she wants to do music full
- 13:17time, she would have no problem doing incredibly.
- 13:20She's, she's talented, you know, I think because she was
- 13:23empathetic and she has a outlook, a perspective on the
- 13:27world with empathy. And you know, I, I sense that
- 13:31from and I respect that in a person, a very strong person.
- 13:35And you know, like artists, we all have in insecurities and
- 13:38struggles. You know, you're exposed and to
- 13:41be strong and representing yourself without being, you
- 13:46know, like a gimmick or anything, just stand on your own
- 13:51and have that talent. It's something I respect very
- 13:54much. Right on.
- 13:56So the second track in shadows in light, like I said, it's a
- 13:59little more expansive, a little more experimental, but also and
- 14:02I think it has a little atmosphere.
- 14:04It parts to it, but then it's so epic like in the at the same
- 14:08time it's almost like reminded me of like some aggressive post
- 14:11metal like in a way. Like a cult, OK.
- 14:14Or something. For you, that's that.
- 14:17I, I don't know those bands. I know the name.
- 14:20I think I heard their first album called Of Luna.
- 14:23For me it's I like the 70s psychedelic and old rock, that's
- 14:29all. So we are thrash, Black Rock,
- 14:33extreme metal with our sound. But there's that side of us, one
- 14:38of our angles is that 70 psychedelic rock that we like to
- 14:42listen to, you know, so it has that cosmic feeling between raw
- 14:47and Spacey and it sounds progressive, I guess, or trippy
- 14:52or, you know, so. So I appreciate that it does
- 14:54come across because for me that song is more like a a spiritual
- 14:59and cosmic journey, you know? So that's why there's that kind
- 15:02of like psychedelic ish sound. Right on.
- 15:05I dig it. I'm a huge Pink Floyd fan.
- 15:07That's actually my favorite band.
- 15:08Despite all the metal and everything, I love Pink Floyd.
- 15:10That's just. It's fantastic.
- 15:12My whole childhood in in a in a nutshell, is is that band but
- 15:16awesome. I'm gonna wait.
- 15:18I'm gonna try to put this phone somewhere because I got I didn't
- 15:21even know it's gonna be a video so.
- 15:23Hell, no worries, my bad. OK, here.
- 15:26I'm just going to do this. I'm in like, yeah, wait, take
- 15:30this away. This.
- 15:31I wasn't ready for that much. No worries, I think you got a
- 15:34cool dancing shirt on. I like that dancing.
- 15:37Yeah, I like Danzig and I had one without any logos and last
- 15:44time I saw it, you can't see anything anymore.
- 15:46It's so worn out. It's so I I was in Athens in
- 15:50September and I went to some shop.
- 15:52They have every single shirt of every band in the world and I'm
- 15:55like, I just want a Danzig shirt and they have it.
- 15:58I love the band, so it's. Great music.
- 16:01Sometimes you just need a Danzig shirt, guys, you gotta.
- 16:04Have a dancing show? I saw him in last year and it
- 16:09was amazing. Oh, you've seen him live.
- 16:11OK, yeah, a bunch of times, but he hasn't toured a lot.
- 16:14And I and I saw Misfits finally, the Misfits reunion thing in 24
- 16:19last about a year ago I was in Las Vegas and I saw Dancing and
- 16:23Down with Crow Mags. It was insane.
- 16:25Wow. That's such a good.
- 16:28That's a really good one, I. Was like down downs only show or
- 16:31first show in a while. Crow mags.
- 16:32But Harley, you know I love so. You know, I like that.
- 16:36I like I, I, you know, these bands with a tradition and a
- 16:39history. When I, I was in New York a
- 16:43couple of years ago when we did Maryland Death Fest, we hung out
- 16:46in New York for like 2-3 weeks in like Brooklyn and we did some
- 16:50rehearsals and we did a very secret show.
- 16:52We can talk about that later. But also I was invited to go,
- 16:57you know, we're going to see the Booker or so.
- 17:00I don't know what was going on, but we went downtown in Brooklyn
- 17:04somewhere and it was an Agnostic Front show show.
- 17:07I was so happy. I'm like in New York that for me
- 17:11it's almost like St. Frank Sinatra.
- 17:12It's so authentic. You know, I'm like, I'm seeing,
- 17:16I'm like texting my ex like Moloch, my ex members, like one
- 17:20of my best friends. I'm like, dude, I'm watching
- 17:22Agnostic Front right now in New York, you know, and it was such
- 17:27a great thing to experience and I, I hung out with them.
- 17:32What you know, intelligent, well spoken, enlightened conversation
- 17:40about stuff. Fantastic experience, really.
- 17:43I liked it, it stood out to me. Amazing.
- 17:45That's like as New York as anything gets back to the
- 17:49tracks. Let's close it out with Raptors
- 17:51of I want to say Anzu if that's correct.
- 17:54Anzu. And what a phenomenal track.
- 17:58And I love that the whole song is good, but I love that final
- 18:01riff, man. It is like, that's the that's
- 18:04the go to the gym riff right there, man.
- 18:06It's the lift weights and Popeye, Yeah.
- 18:09Yeah, it's it's that catchy, thrashy heavy metal.
- 18:15It just comes out of nowhere. It worked out the the song has
- 18:20two endings. This is the ending we chose.
- 18:23There's another ending which is more 70 psychedelic but still
- 18:27very aggressive riff. But we didn't mix that one.
- 18:29We went with this one and it turned out I'm I'm I like it.
- 18:33I like it. I like those kind of riffs,
- 18:35basically. You know, right on.
- 18:37If there was a sort of a overlying theme about the EP
- 18:41that you wanted to share. I didn't think it was
- 18:44necessarily a loose concept EP, but, you know, obviously all
- 18:48your stuff, you know, is conceptual.
- 18:50Yeah, in a way. Is there something we could
- 18:51share with the listeners and the fans to take away from this?
- 18:54Look, the band itself, when they say do a concept album, I don't
- 18:59know if we're a concept or a domain.
- 19:01Don't. I don't put restriction,
- 19:03whatever. You know, this song could be
- 19:05thrashier. This song could be raw black
- 19:08metal or, you know, more technical or more psychedelic
- 19:12rock. It's still us from different
- 19:14dimensions. I mean, every band should be
- 19:16that who does that is is nice because you know, you got
- 19:20different dynamics. Not every song is not it's not
- 19:23one streamlined thing. There's always metaphor in the
- 19:27lyrics. The I guess there's 11 angle
- 19:31extra. I would like to say there's a
- 19:32sense of retribution and a little bit of anger because
- 19:35there's periods of enlightenment, periods of
- 19:38questioning, and sometimes there's periods of like
- 19:41retribution and anger, you know, And it's definitely with the
- 19:46experiences I've been, I went through, yeah, every musician
- 19:50say, oh, I've been through a lot now.
- 19:51It's been like crazy shit that if you're gonna list them,
- 19:56you're gonna go, OK, that's too many things, you know, you're
- 19:59exaggerating. We won't go there.
- 20:00But there is an element of retribution.
- 20:03And also there's the challenge. When I'm not in that right
- 20:07headspace, I can't in my conscience deliver music to
- 20:10people, you know, it got to be the best of the best.
- 20:14And if someone says it's a good album and the one before is a
- 20:18good album. You do stuff, it's not about
- 20:20what people say, but you always, you know, want to deliver the
- 20:23best you can for people, right? Otherwise don't release it.
- 20:27So if someone says this is good, you're like, oh, shit, what now?
- 20:31One, one person told me when we did the album Sphinx.
- 20:35The Sphinx album, is it? Well, you're in trouble now.
- 20:37What's next? I'm like, yeah, what's next?
- 20:40So then we had to do emissaries and like, what's next?
- 20:43I'm like, fuck, you know, But I think we delivered, you know, in
- 20:50quality of songwriting and conviction.
- 20:52It's not the oh, it's you know, some bands after a gap, maybe
- 20:58some, sometimes the songs are okay, you know, it's okay like
- 21:02that. I hope people don't see it as
- 21:06such. And what I'm hearing is they do
- 21:08not see it such. They see like Malkish are doing
- 21:11what they do, you know, like the time didn't affect that.
- 21:15And that's very, very important to me, that that's the most
- 21:18important thing, credibility and delivering this.
- 21:23And there is no blueprint for us.
- 21:25So I'm glad you enjoyed it and the feedback for me has been
- 21:30very good. And and that's that's the
- 21:33trajectory for the future as well.
- 21:35Yeah. So.
- 21:36But there is that sense of retribution.
- 21:38Right on, I appreciate that. Thanks for breaking that all
- 21:41down and of course, another awesome album cover, a great
- 21:44artwork that's always very you know, I love when bands you've
- 21:47always had a really great visual style for the band, whether it's
- 21:50a photograph or an album artwork or a shirt.
- 21:52So I love that this artwork is kind of ties it all together for
- 21:55me, like. Yeah, I like his. 2 music stare
- 21:58at the cover. I was one of those kids before
- 22:02you hear me too, with the vinyl. Just look at it.
- 22:04Record you would know every corner, every even every bend
- 22:07and crack, you know that thing, you know, like the smell of.
- 22:11And in the old days I remember, you know, as young people, if
- 22:14you buy an album and maybe you didn't like it at the beginning
- 22:18because you paid for it, like I'm going to make sure I like
- 22:20it. I'm going to listen, give it
- 22:21the, you know, not like throw it away and then you might fiction
- 22:25find the beauty in it and love it.
- 22:27Or you might say in the end, like it's not working for me,
- 22:29but it's weird. Like an inanimate object would
- 22:33be sucked into it, into a whole universe from the cover to the
- 22:37sound. It's like one thing like that
- 22:39and we could be locked in a room, no distractions and go
- 22:43everywhere and it will sustain us for years.
- 22:45That's it. Time travel.
- 22:46With your ears, yeah, you do it. Yeah, yeah, just an awesome
- 22:50pleasure to talk to you today, man.
- 22:52Let's not make it another 15 years.
- 22:54Let's talk soon, appreciate. It man.