#560 Santosh Iyer on Mercedes-Benz India's EV Push, AMG Craze & Gen-Z Luxury Car Buyers
In this conversation, Govindraj Ethiraj speaks with Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, about the EV push and 8 percent penetration in India's luxury segment, Localisation strategy and the 30 percent made-in-India milestone, Why Gen-Z, salaried professionals, and women are driving luxury demand, and much more.This episode offers a rare inside look into how the iconic three-pointed star is navigating transformation, technology, and consumer change in India’s evolving automotive landscape.Chapters:(00:00) Introduction(01:50) Santosh Iyer’s early career(03:40) Early…
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