Latest / The Manager's Playbook
Inside the Playbook: Azad Naficy on Why Your Show Isn’t Selling
In this clip of The Manager’s Playbook, Mauricio Ruiz and Azad Naficy break down the real mechanics of touring in the modern music business. Not the highlight reel, the reality.
Azad opens up about the challenges artists face when they jump into touring too early, the financial and physical toll of the road, and why developing a strong live performance strategy is essential for long-term success.
They explore how great artists build unforgettable shows through fan engagement, experience design, and intentional stage development, and why choosing the right venues, pacing your growth, and…
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