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Is Your Coffee Cup Lying to You? The Hidden Cost of Corporate Good | Small Acts, Big Change
In this episode of Small Acts, Big Change, host Annalise Estrada explores the hidden costs and psychological traps of corporate social responsibility (CSR) and fair-trade marketing. If you have ever paused at a grocery store aisle wondering if your ethical purchase actually helps workers or just boosts stock prices, this deep dive is for you. We examine how 'virtue signaling' on an industrial scale creates a false sense of control for consumers, shifting the burden of morality from powerful institutions onto individuals who are already suffering from moral fatigue.
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