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Tesla's Flying Roadster: The Nine Year Promise That Became Something Else
Nearly nine years after Tesla first unveiled its next generation Roadster, Elon Musk presented a redesigned machine capable of extraordinary demonstrations involving rocket inspired thrusters, extreme acceleration, and brief airborne maneuvers.
The reveal was spectacular.
But the business questions were even more extraordinary.
Why would an automaker invest in a vehicle with such limited commercial potential while committing enormous capital to artificial intelligence, robotics, and autonomous transportation? What does a demonstration really prove? Why did the original promise of a long…
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