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How Hardware Startups Use ESD Flooring for Static Control

Episode 100 of Hardware Startups with Fexingo. Lucas and Luna dive into electrostatic discharge flooring — a low-tech but critical element in hardware prototyping labs. They explain why a startup that lost a batch of custom ASICs traced the problem to an ungrounded workbench, how ESD flooring works at the material level (conductive PVC vs. dissipative rubber), and what a founder needs to know before buying: resistance ranges, grounding kits, and the difference between floor finish and actual ESD protection. Along the way, they touch on why this matters more as boards get denser and components…

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