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Boosting FinTech Marketing with Inclusion | Liesl Smith, Senior Vice President of Global Marketing at FreedomPay
In this special episode of FinTech Focus TV, host Nadia welcomes Liesl Smith, Senior Vice President of Global Marketing at FreedomPay to the show at the Harrington Starr booth at the FinTech B2B Marketing Conference event.
The pair deep dive into Liesl's extensive journey from journalism to fintech marketing, discussing her personal experiences, including the challenges and triumphs of a significant career switch. They also explore the role of partnerships and data in driving marketing innovation.
Liesl highlights the necessity of creating a diverse environment where everyone feels…
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