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How Patagonia Turned Environmentalism Into Its Marketing Engine
In this episode of Brand Storytelling with Fexingo, Lucas and Luna unpack how Patagonia transformed environmental activism into a core marketing strategy. From the famous 'Don't Buy This Jacket' ad in 2011 to the 2022 decision to transfer ownership to a climate trust, Patagonia refused to play by traditional retail rules. The hosts explore specific campaigns like the Worn Wear program, which built loyalty and reduced consumption, and the 1% for the Planet pledge that gave away $140 million. They discuss the tension between profit and purpose, and how Patagonia's authentic…
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