Latest / Booked Solid Show - Short Term Rental Podcast
EP85 - From 3% to 15%: Why Platform Fees Changed My Business Strategy with Orlie Benjamin
"Now operators are no longer just spending 3% of their business for lead gen from Airbnb. They're now spending 15.5%."
Airbnb's latest fee structure changes everything—but are you ready to take control? Orlie Benjamin, founder of Lasoh and former marketing leader, breaks down why now is the moment for vacation rental operators to build their own direct booking infrastructure.
In this episode, you'll discover why owning your guest relationships is no longer optional, how to think about your marketing budget differently, and the critical first steps to reducing platform dependence. Whether…
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