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Steve O’Donnell On Becoming The First CEO Of NASCAR + The Future Of Of NASCAR | Racin' · Bussin' With The Boys

• 0:19
  Speaker 1: Hey, I feel like that went good. You guys are
• 0:23
  Speaker 1: going to love this episode of Racing with the Boys.
• 0:25
  Speaker 1: We had on Steve o'donald, who is the CEO, the
• 0:28
  Speaker 1: first CEO in NASCAR history. We dive into all sorts
• 0:33
  Speaker 1: of conversations, growing the sport, fighting, being back things he
• 0:36
  Speaker 1: wants to do. What's his whole trademark? The hell yeah?
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  Speaker 1: Like bringing it all back in the NASCAR. This was
• 0:42
  Speaker 1: an incredible conversation that I think you guys are gonna
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  Speaker 1: love and enjoy. Highly encourage you off you're just tuning
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• 2:27
  Speaker 2: Ladies and gentlemen, welcome to another episode of Racing with
• 2:29
  Speaker 2: the Boys. Our guest today is a man from Humblebegimmings
• 2:32
  Speaker 2: from the Northeast. Came in started working for the wonderful
• 2:35
  Speaker 2: NASCAR entity in nineteen ninety six, worked his way up
• 2:38
  Speaker 2: so they never expected to be a CEO, but we
• 2:40
  Speaker 2: have Steve o'donn on the pod.
• 2:42
  Speaker 1: Give a rap.
• 2:43
  Speaker 2: Pause, Ladies and gentlemen, thank you first, sorry, great to
• 2:46
  Speaker 2: be on the bus. Yeah, dude, great to have you.
• 2:48
  Speaker 3: Thank dude.
• 2:48
  Speaker 1: Howling the hell do you go from passing out hats
• 2:52
  Speaker 1: setting up Victory Lane to now you're running you're the
• 2:54
  Speaker 1: first CEO of NASCAR.
• 2:56
  Speaker 3: Yeah, that's a great question. A lot of luck, right,
• 2:59
  Speaker 3: some good people around on me, but you know, worked
• 3:01
  Speaker 3: hard and tried to be around good people, hire some
• 3:04
  Speaker 3: good people. But it's been a really good run.
• 3:06
  Speaker 2: Man.
• 3:06
  Speaker 3: I've got to do all kinds of things. And you
• 3:08
  Speaker 3: guys have been around NASCAR and it's a lot of
• 3:10
  Speaker 3: cool people, right, and so you get to know a
• 3:13
  Speaker 3: lot of folks work with them. At the end of
• 3:16
  Speaker 3: the day. You know, you've got to tell the truth.
• 3:18
  Speaker 3: You gotta you gotta kind of be a stand up guy,
• 3:20
  Speaker 3: which which I think I am, and it's it's worked
• 3:22
  Speaker 3: for me.
• 3:23
  Speaker 2: Yeah. You well brought up the like get passing out hats. Yeah,
• 3:26
  Speaker 2: started like very like bottom of the barrel stuff when
• 3:29
  Speaker 2: it comes to NASCAR.
• 3:30
  Speaker 3: Yeah, how like, at.
• 3:31
  Speaker 2: What point from nineteen ninety six till now, were you like,
• 3:35
  Speaker 2: I actually have a shot to become the CEO.
• 3:37
  Speaker 3: Now that's a great question. So when I started out,
• 3:39
  Speaker 3: I showed up at the office. I'd come from the
• 3:41
  Speaker 3: citruspol over in Orlando, went to the NASCAR maybe forty
• 3:45
  Speaker 3: five people or so, and and I was like, oh, cool,
• 3:47
  Speaker 3: you know, where's my office? And my boss was like, no,
• 3:49
  Speaker 3: we're down We're down at the warehouse by the river.
• 3:52
  Speaker 3: I was like, what, So we go down there. It's
• 3:54
  Speaker 3: me and him, big warehouse full of gatorade, coolers and hats.
• 3:58
  Speaker 3: And our job was we two jobs. It's basically all
• 4:01
  Speaker 3: the all the cars had the decals on the front
• 4:03
  Speaker 3: quarter panels, so we would sell those to sponsors payment
• 4:07
  Speaker 3: We'll go out to the race teams. And then we
• 4:09
  Speaker 3: went to the race. You know, we're doing the hat dance,
• 4:11
  Speaker 3: we're handing out Gatorade coolers. So you know, I learned
• 4:13
  Speaker 3: pretty quick. Like when you're in victory lane and doing
• 4:15
  Speaker 3: pre race, you're with the guy who's you know, driving
• 4:18
  Speaker 3: the truck, the team sponsor, to the CEO of whatever sponsor,
• 4:21
  Speaker 3: and you know, you get to know some of those folks.
• 4:25
  Speaker 3: If you're any good or good personality, I think people
• 4:27
  Speaker 3: are like, all right, this guy may this guy may
• 4:29
  Speaker 3: make it. If not, you're pretty quickly out at NASCAR.
• 4:32
  Speaker 3: So I had a lot of good mentors during the time,
• 4:35
  Speaker 3: and I think taking that job and working hard prior
• 4:39
  Speaker 3: you know, interning, just just working hard, trying to you know,
• 4:43
  Speaker 3: just get the job done right. It allowed me to
• 4:45
  Speaker 3: move over eventually into the competition space, which gave me
• 4:48
  Speaker 3: a really good feel for right marketing, sales competition, and uh,
• 4:53
  Speaker 3: you know, from there, I had some luck right along
• 4:55
  Speaker 3: the way. You know, somebody may have left or something
• 4:57
  Speaker 3: happened and was able to move my way up. It's
• 5:00
  Speaker 3: been great.
• 5:01
  Speaker 1: There's there is I mean, you said, like there is
• 5:03
  Speaker 1: luck involved in everything of the ladder, becoming to yourself successful,
• 5:07
  Speaker 1: whatever it is. But like, was it a goal of
• 5:09
  Speaker 1: yours when you're coming in and starting off, like, was
• 5:12
  Speaker 1: it a goal? Like you all want to get as
• 5:13
  Speaker 1: high as I can't, Like it'd be sick to be
• 5:14
  Speaker 1: a No.
• 5:15
  Speaker 3: Clearly there wasn't.
• 5:16
  Speaker 1: There wasn't close to a in nineteen ninety six. Yeah,
• 5:19
  Speaker 1: but what was the goal when you're coming into it?
• 5:21
  Speaker 3: Yeah? For me, I mean, I know this sounds crazy,
• 5:23
  Speaker 3: but it was just I wanted to be in sports, right,
• 5:25
  Speaker 3: So I had tried when I came out of college,
• 5:27
  Speaker 3: played baseball for a little bit, and were you bees No,
• 5:31
  Speaker 3: I wasn't. That's that's why I got cut quickly. I
• 5:33
  Speaker 3: wanted to Uh, I was trying to get a job
• 5:35
  Speaker 3: of minor league baseball, and that's how old I am,
• 5:38
  Speaker 3: you know, sent letters to all the teams, one hundred
• 5:40
  Speaker 3: and fifty rejection letters of you know. So I was
• 5:42
  Speaker 3: just like, I just want.
• 5:43
  Speaker 1: To run back.
• 5:44
  Speaker 3: Yeah. Yeah, it's a point, that good point. So I
• 5:47
  Speaker 3: just wanted to get in. And then with NASCAR, it was,
• 5:49
  Speaker 3: you know, the sport was really growing, so it was
• 5:52
  Speaker 3: an opportunity to get in and see what could happen.
• 5:54
  Speaker 3: But I just wanted to be part of a sport
• 5:56
  Speaker 3: and be around good people and see where it could go.
• 5:58
  Speaker 3: I never sat around and said, you know, I want
• 6:01
  Speaker 3: to run this thing. Still kind of pinched for myself sometimes,
• 6:04
  Speaker 3: you know, but it's uh, I think it's just about
• 6:07
  Speaker 3: NASCAR has been a place where we've had so many
• 6:09
  Speaker 3: good people, and for me, if I wasn't doing this,
• 6:13
  Speaker 3: I'd be teaching and coaching, and so to me, that's
• 6:16
  Speaker 3: what it's all about right now is we've got good people.
• 6:18
  Speaker 3: I want to see the next generation kind of come
• 6:20
  Speaker 3: up and see what they can do. And it's good
• 6:22
  Speaker 3: opportunity we've had.
• 6:24
  Speaker 2: We've had a lot of like very successful people on
• 6:26
  Speaker 2: this podcast, and a lot of them actually mentioned if
• 6:28
  Speaker 2: I wasn't doing this, I'd be teaching or coaching and
• 6:30
  Speaker 2: giving back to their communities as all the ways. So that's
• 6:32
  Speaker 2: I thought, it's like a good natural trait for somebody
• 6:34
  Speaker 2: to have if they actually want the best vision for
• 6:36
  Speaker 2: whatever industry.
• 6:36
  Speaker 3: To really agree, you.
• 6:37
  Speaker 2: Mentioned luck a few times, had to get lucky, how
• 6:39
  Speaker 2: to get like you said on two separate answers, do
• 6:42
  Speaker 2: you remember any specific moment where luck took place for
• 6:45
  Speaker 2: you to be like, Okay, this is the move, the
• 6:48
  Speaker 2: chess move I have to make now to become a
• 6:50
  Speaker 2: CEO or take the next step of my career.
• 6:52
  Speaker 3: Yeah, I think, you know, some of it's just maybe
• 6:54
  Speaker 3: somebody somebody left. Kay. Like So I remember being at
• 6:57
  Speaker 3: NASCAR is probably ten years in and I was kind
• 6:59
  Speaker 3: of saying, and you know, what else is there for me?
• 7:02
  Speaker 3: You know, I've kind of I've kind of hit the ceiling.
• 7:04
  Speaker 3: And I had a new boss who I wasn't it
• 7:07
  Speaker 3: came came from the outside and wasn't really sure this
• 7:09
  Speaker 3: was this was the place for me. Talked to my
• 7:11
  Speaker 3: wife and was thinking about, all right, you know, I'm
• 7:13
  Speaker 3: not sure what I'll do. But and and I came in. Yeah,
• 7:17
  Speaker 3: and I came in the next day. Yeah, perhaps yeah,
• 7:21
  Speaker 3: but I came in, but it was it was short term.
• 7:28
  Speaker 3: This person from the outside who came in and I
• 7:31
  Speaker 3: came to work the next day, and uh, another guy
• 7:33
  Speaker 3: came in and you hear about so and so.
• 7:35
  Speaker 1: Now I quit.
• 7:36
  Speaker 3: I was like, for real, quit and this was the
• 7:38
  Speaker 3: guy who's my boss. I was like, fantastic. So I
• 7:41
  Speaker 3: ended up getting that. It's like my birthday. So I mean,
• 7:47
  Speaker 3: one of those It just worked out. And then you know,
• 7:49
  Speaker 3: I had some good people who you know, maybe took
• 7:51
  Speaker 3: a shot on me of like, hey, let this guy
• 7:53
  Speaker 3: is pretty young, let him try out this job. So,
• 7:56
  Speaker 3: you know, just good people along the way who believed
• 7:59
  Speaker 3: in me that didn't have to. You know, I think
• 8:01
  Speaker 3: that that worked out really well for me.
• 8:03
  Speaker 1: The people who are taking a shot, are you managing
• 8:05
  Speaker 1: people at this point? Are you? They level on you up. Hey,
• 8:08
  Speaker 1: Let's let him oversee a team. Let's see what he's got,
• 8:10
  Speaker 1: what kind of skill set, Let's see if it goes
• 8:11
  Speaker 1: beyond his Obviously, do your job work ethics showing up
• 8:14
  Speaker 1: the same guy every day.
• 8:15
  Speaker 3: One hundred percent. I think you know right now, my
• 8:17
  Speaker 3: job is, you know, put the next generation in place, right,
• 8:20
  Speaker 3: And what I struggle with a little bit. You know,
• 8:23
  Speaker 3: I'm on the older end right now, right and you
• 8:25
  Speaker 3: look at someone who is my age you started, and
• 8:27
  Speaker 3: I'm like, man, that person's awfully young. And then I
• 8:29
  Speaker 3: kind of take a pause and go, wait a minute,
• 8:31
  Speaker 3: someone gave me a shot at that age. Let people go.
• 8:33
  Speaker 3: Let people do it. You know, things are changing, content,
• 8:37
  Speaker 3: different things. And what I find is all the young
• 8:39
  Speaker 3: people got them. They've got the cool ideas, right, So
• 8:41
  Speaker 3: we got to go and take some risks and let
• 8:44
  Speaker 3: people make mistakes. You know. I mean we were for
• 8:46
  Speaker 3: a long time. We were too afraid to make some mistakes.
• 8:49
  Speaker 3: And I think now the culture is getting to where
• 8:51
  Speaker 3: hey have some fun for sure, but work hard and
• 8:54
  Speaker 3: let's see where the sport can go.
• 8:56
  Speaker 2: He had the sport definitely. Hear a lot of conversations
• 8:59
  Speaker 2: like we've had drivers on in here and they're like,
• 9:01
  Speaker 2: back then, back in this day, you guys used to
• 9:03
  Speaker 2: get into it was a little more of this or that.
• 9:05
  Speaker 2: And you read about once you became CEO, kind of
• 9:08
  Speaker 2: every move that's been made in this modern era with you,
• 9:10
  Speaker 2: like your fingerprints are on it one way or another.
• 9:12
  Speaker 2: And you're like, NASCAR is making the decision for what
• 9:15
  Speaker 2: happens to NASCAR. What are like some the early decisions
• 9:18
  Speaker 2: you made that you're like, oh, that's a big win.
• 9:20
  Speaker 2: I'm glad we did this, And where are some other
• 9:22
  Speaker 2: ones that are like, well we kind of fucked that up.
• 9:23
  Speaker 3: At ye, that's fair again. Yeah, no, I think I'll
• 9:26
  Speaker 3: go back to how we're going to do the championship
• 9:29
  Speaker 3: this year. So, you know, I study other sports, right,
• 9:32
  Speaker 3: you got to see what's going on out there. You
• 9:34
  Speaker 3: guys played football, and you know, I'm a Giants fan.
• 9:37
  Speaker 3: So if the Giant was.
• 9:38
  Speaker 2: Optimistic, you know youre Caucasians. Pass we just did a
• 9:45
  Speaker 2: backup on a ankle. That's that's called torque.
• 9:50
  Speaker 3: You got a good coach. So but when the Giants
• 9:54
  Speaker 3: won the Super Bowl, right, it was a wild card.
• 9:55
  Speaker 3: Everyone's Giants are super Bowl champions. In our sport, you know,
• 9:59
  Speaker 3: we had a one race champampionship, and I think the
• 10:02
  Speaker 3: thinking was, hey, new fans will come in and watch this,
• 10:05
  Speaker 3: it'll be legit. And what happened was anything can happen
• 10:08
  Speaker 3: in one race, and a lot of the drivers were
• 10:10
  Speaker 3: starting to question, like, I've had a great year all
• 10:13
  Speaker 3: year long, and it's I'm rolling the dice for one
• 10:15
  Speaker 3: race and it's not just me versus youres, you know,
• 10:17
  Speaker 3: thirty four other guys, thirty five other guys out on
• 10:19
  Speaker 3: the track, and it just started to get really tainted,
• 10:22
  Speaker 3: and we weren't bringing in as many new fans to
• 10:24
  Speaker 3: watch that last race, and our kind of core fans
• 10:27
  Speaker 3: were like, this is not NASCAR. And what got me
• 10:30
  Speaker 3: the most was drivers coming up through the system looking
• 10:33
  Speaker 3: at NASCAR, looking at these guys who are going to
• 10:35
  Speaker 3: come in next with priest Or Busher and saying you know,
• 10:38
  Speaker 3: those young guys, if they want to be a NASCAR
• 10:40
  Speaker 3: champion and they've rolled off twenty wins during the year
• 10:43
  Speaker 3: and it comes to one race and they don't win
• 10:45
  Speaker 3: that race, they're not the champion. You know, you do
• 10:47
  Speaker 3: that a few times people drivers are going to start
• 10:49
  Speaker 3: looking at NASCAR is this a legit sport? Like? Is
• 10:51
  Speaker 3: this truly a champion? So this year we got the
• 10:54
  Speaker 3: whole industry together, went back kind of old school to
• 10:57
  Speaker 3: you know, every race counts. We got the chase for
• 10:59
  Speaker 3: ten race is So I'm proud of that. I'm proud
• 11:02
  Speaker 3: of the teams and drivers speaking up and saying, hey,
• 11:04
  Speaker 3: this is where we got to go. And then when
• 11:06
  Speaker 3: we all get together and rally around a decision, weren't
• 11:09
  Speaker 3: a good place. It's when we don't communicate and everybody's
• 11:12
  Speaker 3: pointing fingers, that's when we're in a lot of trouble.
• 11:14
  Speaker 3: So I'm excited about this year. I think it's I
• 11:15
  Speaker 3: think it's off to a good start for you.
• 11:17
  Speaker 1: Kind of being like the first CEO love being transparent.
• 11:21
  Speaker 1: It seems like fans can kind of like almost tangibly
• 11:25
  Speaker 1: consume everything that you're saying, kind of be in the
• 11:27
  Speaker 1: room with you when you were talking earlier about mistakes
• 11:31
  Speaker 1: that took place back in the day, Like you were
• 11:33
  Speaker 1: there in the nineties when you get your first job,
• 11:34
  Speaker 1: you're part of like the era, yep, the good years.
• 11:37
  Speaker 1: Looking back now that you are the CEO, like, what
• 11:40
  Speaker 1: were some of those mistakes if you could talk transparently
• 11:43
  Speaker 1: to the fans, Yeah, that you feel like happened that
• 11:45
  Speaker 1: their voices were trying to be loud but maybe not
• 11:47
  Speaker 1: necessarily heard.
• 11:48
  Speaker 3: Yeah, I think we got a little bit away from
• 11:50
  Speaker 3: who we are right So when I was growing up
• 11:53
  Speaker 3: and ask you, guys like Mike Helton, Jim Hunter, kind
• 11:56
  Speaker 3: of old school guys who when you went to the racetrack,
• 11:58
  Speaker 3: you know, we've got our Hauller, all our officials are
• 12:01
  Speaker 3: and they just sit out there and guys would come
• 12:03
  Speaker 3: by and just shoot the shit, you know, what's going
• 12:06
  Speaker 3: on and in contact with everyone, and you kind of
• 12:08
  Speaker 3: had a good pulse of what was happening. And our
• 12:10
  Speaker 3: drivers were real people like fans some and they could
• 12:14
  Speaker 3: interact and they'd go have a beer with them. And
• 12:16
  Speaker 3: as the sport exploded, we went to some new places,
• 12:19
  Speaker 3: which which were great, but we kind of left some
• 12:22
  Speaker 3: of the fans and we didn't really message it the
• 12:24
  Speaker 3: right way. We kind of kind of deserted them a
• 12:26
  Speaker 3: little bit. And I think what you're seeing now is
• 12:28
  Speaker 3: drivers embracing their home tracks, embracing where we came from,
• 12:31
  Speaker 3: understanding what's going to grow the sport. We had an
• 12:35
  Speaker 3: awesome group of drivers right now that want to be
• 12:37
  Speaker 3: out there with the drivers and then NASCAR folks, you know,
• 12:40
  Speaker 3: we're spending a lot more time with the teams, the drivers.
• 12:42
  Speaker 3: Just old school relationships. That's what's going to drive the sport.
• 12:45
  Speaker 3: And I know it sounds simple, but you know, when
• 12:48
  Speaker 3: we weren't talking for five or six years, we were
• 12:50
  Speaker 3: kind of you know, we had a lawsuit last year
• 12:52
  Speaker 3: and so everybody you went to the garage and everybody
• 12:55
  Speaker 3: went their own way. And now that's changed. Man, we
• 12:58
  Speaker 3: see everybody and you know, we're not always going to agree, right,
• 13:00
  Speaker 3: but people are coming in talking, fans are there. You
• 13:03
  Speaker 3: can feel a little bit more momentum. We still got
• 13:05
  Speaker 3: a long way to go, but the foundation is there
• 13:08
  Speaker 3: and I think we're just gonna We're just gonna build
• 13:10
  Speaker 3: on that.
• 13:10
  Speaker 2: Yeah, we've we've talked about this in the show before.
• 13:12
  Speaker 2: Where the best way to get new fans to just
• 13:14
  Speaker 2: get into the race. Because Will and I we've been
• 13:16
  Speaker 2: to a few races, but literally going this time, the
• 13:19
  Speaker 2: amount of access that NASCAR gave us and the common
• 13:22
  Speaker 2: fan is able to walk around Pitt Road. Drivers are
• 13:25
  Speaker 2: walking back and forth and be a part of it.
• 13:27
  Speaker 2: It's like it's awesome, Like it really humanizes these other drivers.
• 13:31
  Speaker 2: He talked about like when NASCAR was booming as a
• 13:35
  Speaker 2: casual now casual NASCAR fan, can you give me like
• 13:39
  Speaker 2: an era was it? Like the night late nineties was
• 13:42
  Speaker 2: early two thousands, that like NASCAR was truly like it's
• 13:45
  Speaker 2: peaking in the moment.
• 13:46
  Speaker 3: I think late nineties through early two thousands, right, you had.
• 13:50
  Speaker 2: So late nineties, early two thousands. What was going on
• 13:53
  Speaker 2: then that still needs to happen now.
• 13:55
  Speaker 3: To get back to that great, great question, I think
• 13:58
  Speaker 3: drivers were superstars and the drivers were sponsors activation. You
• 14:02
  Speaker 3: saw them in commercials, you saw local market activation. And
• 14:05
  Speaker 3: we're seeing all that come back. So for a while
• 14:08
  Speaker 3: over the last I'd say, you know five to ten years,
• 14:10
  Speaker 3: sponsorship got tough. All the money went into the race cars,
• 14:13
  Speaker 3: which we get right, you got to go fast, you
• 14:15
  Speaker 3: got to win, and I think that the money was
• 14:18
  Speaker 3: there for the drivers a little bit more so than
• 14:20
  Speaker 3: it is today, and that's coming back. But the reason
• 14:22
  Speaker 3: it's coming back is, you know, drivers are out there hustling.
• 14:25
  Speaker 3: You know, they're they're making their move on the track,
• 14:27
  Speaker 3: but they're doing things. They're going out, they're going out
• 14:29
  Speaker 3: on podcasts, they're going out with sponsors. Sponsors are coming back.
• 14:32
  Speaker 3: They want to they want to feature drivers in their
• 14:34
  Speaker 3: ad campaigns, which is great, and so getting more of
• 14:37
  Speaker 3: that back is really good. And then and then just
• 14:40
  Speaker 3: having them out there is telling their stories. People want
• 14:42
  Speaker 3: to know who these guys are, and I think we're
• 14:44
  Speaker 3: doing a better job of telling the stories about you
• 14:47
  Speaker 3: know what's unique about each and every one of them?
• 14:50
  Speaker 1: Rivalries?
• 14:53
  Speaker 2: Storyline plays, yeah, ten times rivalries.
• 14:58
  Speaker 3: I mean you had Gordon Earnhardt, you had all those
• 14:59
  Speaker 3: going going on. And you look at hosts of AR.
• 15:02
  Speaker 3: I've watched your podcast. I know everybody asked about host
• 15:04
  Speaker 3: of Big Horse.
• 15:06
  Speaker 1: I was talking with when we were sitting with Gordon yesterday,
• 15:09
  Speaker 1: I'm sitting there, we were bringing up post of AR
• 15:11
  Speaker 1: and stuff like that. But after the pot I'm like,
• 15:12
  Speaker 1: it's just it's crazy the host of our stuff, because
• 15:15
  Speaker 1: legitimately Taylor was just a fan of him because he
• 15:18
  Speaker 1: just wore seventy seven.
• 15:20
  Speaker 3: Guy.
• 15:21
  Speaker 1: When you were like, I don't know, we're like, oh something.
• 15:23
  Speaker 1: There was host of Yeah.
• 15:24
  Speaker 2: When when we were going to start this, I just
• 15:26
  Speaker 2: put out a tweet like, Hey, I'm getting in a
• 15:27
  Speaker 2: NASCAR who should I root for? And big the comment
• 15:31
  Speaker 2: section was like dominant on host of ar this is
• 15:34
  Speaker 2: your guy, YouTube all these things. This dude's riding people
• 15:36
  Speaker 2: on the wall, he's mount messing around, and he's rocking seven.
• 15:39
  Speaker 2: So clearly I'm like he says it's gonna be my
• 15:41
  Speaker 2: guy on percent. But every driver that's come on, whether
• 15:44
  Speaker 2: they're on the bus or right after we get done,
• 15:46
  Speaker 2: like their their view is like he's all right. As
• 15:50
  Speaker 2: it goes from that, that's probably the nice it gets
• 15:52
  Speaker 2: to no, fuck that guy. That's kind of like as
• 15:54
  Speaker 2: far as we go over there, Yeah, And so that
• 15:56
  Speaker 2: storyline to me is like I love it, And the
• 15:58
  Speaker 2: more these guys don't like him more, I'm kind of like,
• 16:00
  Speaker 2: I'm kind of in on this host of our guy.
• 16:01
  Speaker 2: I want to see what he does next. So when
• 16:04
  Speaker 2: it comes to rivalries, like Jeff Gordon was on the
• 16:07
  Speaker 2: was on the Public, Will and Charlotte yesterday. There's that
• 16:10
  Speaker 2: video of him that we brought up a couple times
• 16:12
  Speaker 2: on the show. Was it, uh yeah, yeah, last And
• 16:16
  Speaker 2: they're getting in a big fight and that's taking place clearly,
• 16:18
  Speaker 2: I'll say it for us all as as NASCAR CEO,
• 16:22
  Speaker 2: we don't wanna we don't want to see fights. I'm okay,
• 16:26
  Speaker 2: we don't want to see fights taking place. But from
• 16:29
  Speaker 2: a you know, endorsement entertainment, we see with the WW
• 16:32
  Speaker 2: he does, we see the UFC and kind of these
• 16:34
  Speaker 2: sports that are not like your core sports in America
• 16:38
  Speaker 2: might be the movie might be a little more lenient,
• 16:39
  Speaker 2: is I don't know. Maybe they can.
• 16:40
  Speaker 3: Stop in the rest. I think that's fair. So we
• 16:42
  Speaker 3: went through an era where you know, too many fines, right,
• 16:44
  Speaker 3: we're finding everybody. But what happened was, if you go
• 16:47
  Speaker 3: on down Pitt Road right now, a lot of guys
• 16:49
  Speaker 3: look like you big dudes, right, and some of our
• 16:51
  Speaker 3: drivers aren't that big. So guys were getting in fights
• 16:54
  Speaker 3: and the crew guys were piling on different Yeah, it
• 16:58
  Speaker 3: got a little dangerous. So where we're at is if
• 17:00
  Speaker 3: the drivers want to handle their business, great, When when
• 17:03
  Speaker 3: the crew guys start piling on, that's that's when we
• 17:05
  Speaker 3: got to challenge. So I don't disagree with you, I
• 17:07
  Speaker 3: think and with hosts of r to me, he's doing
• 17:10
  Speaker 3: everything we would want from a driver getting out there
• 17:13
  Speaker 3: now on track, right, you win, you need to win.
• 17:17
  Speaker 3: But you also you know he's gonna he's gonna make
• 17:19
  Speaker 3: his moves and drivers are gonna, you know, they'll they'll
• 17:22
  Speaker 3: handle what they need to handle out on the track, right,
• 17:24
  Speaker 3: So that that's on him to do that. But in
• 17:26
  Speaker 3: terms of how he races, what he may or may
• 17:29
  Speaker 3: not experience because of how he races on track, that's
• 17:31
  Speaker 3: one thing. But off the track fantastic. I mean when
• 17:34
  Speaker 3: we were at North Wilkesboro Speedway last weekend, he's walking
• 17:37
  Speaker 3: down Pitt Road and everyone's chatting his name and so
• 17:40
  Speaker 3: there there's a lot to that. And I think our drivers,
• 17:43
  Speaker 3: you know, some of them get that. Some of them
• 17:44
  Speaker 3: don't want to be that guy and that that's okay.
• 17:47
  Speaker 3: But we need rivalries, we need villains, right any sport
• 17:50
  Speaker 3: you need personalities, you need a reason to care.
• 17:52
  Speaker 1: Yeah. Yeah, And it sounded like to talking with Jeff
• 17:56
  Speaker 1: because he was alluded to he doesn't think there'll there'll
• 17:59
  Speaker 1: be times drivers are just dominant anymore because I guess
• 18:03
  Speaker 1: aerodynamic science, all the stuff you've brought up with the
• 18:05
  Speaker 1: newer generation cars to where there's a lot more equality
• 18:08
  Speaker 1: on the track versus back in the nineties where Jeff
• 18:11
  Speaker 1: Gordon or Earnhard, whoever was, Jimmy Johnson guys could just
• 18:14
  Speaker 1: dominate to where they have the championship wrapped up two
• 18:17
  Speaker 1: or three races before the final championship, but you know
• 18:20
  Speaker 1: they're they're busting balls, they're talking shit on the mic
• 18:22
  Speaker 1: a little bit, to where you just knew this dude
• 18:25
  Speaker 1: is probably gonna win the whole thing because he has
• 18:26
  Speaker 1: the fastest car, he's the better driver. So there's a
• 18:29
  Speaker 1: lot more there's a lot more like equality on the
• 18:32
  Speaker 1: track to where it's like I think in my head, like,
• 18:34
  Speaker 1: how do you get to where some of these rivalries
• 18:37
  Speaker 1: can be built up if it is so everybody kind
• 18:41
  Speaker 1: of has the same car.
• 18:42
  Speaker 2: So it sounds like we kind of a little foundation
• 18:44
  Speaker 2: right now, right, Yeah, pit crew guys stay out of.
• 18:47
  Speaker 3: It, that's right.
• 18:47
  Speaker 1: The guys that worked the mic a little bit, Yeah.
• 18:51
  Speaker 3: I agree, but even the race car now, so I
• 18:53
  Speaker 3: think that's fair. But that's why we went to this
• 18:55
  Speaker 3: new format too, because what was happening was if you
• 18:58
  Speaker 3: won any race in the playoffs. So you know, you
• 19:02
  Speaker 3: go the fourth race of the season, guy who's thirty
• 19:05
  Speaker 3: fifth in points win a race, and all of a sudden,
• 19:07
  Speaker 3: we're talking about the playoffs. You win the Daytona five hundred.
• 19:09
  Speaker 3: Instead of talking about the winner of the five hundred,
• 19:12
  Speaker 3: we were saying congrats. In the playoffs, it'd be like
• 19:14
  Speaker 3: Opening Night Monday Night football, and it was crazy. So
• 19:18
  Speaker 3: now you're seeing guys who are winning more races. We're
• 19:20
  Speaker 3: talking about it. Raddick rolled off a bunch, Denny Hamlin's
• 19:23
  Speaker 3: rolling off a bunch. So I think you will. I
• 19:25
  Speaker 3: think that there's more to do, but this format, hopefully
• 19:28
  Speaker 3: we'll get back to some of that too, talking about
• 19:30
  Speaker 3: guys who are dominating, because what was happening is if
• 19:33
  Speaker 3: I won five races in a row, it didn't matter.
• 19:35
  Speaker 3: We were talking about this guy who just made the sixteenth
• 19:37
  Speaker 3: spot in the playoffs and it just didn't flow. So
• 19:40
  Speaker 3: you got to talk about winning.
• 19:41
  Speaker 1: Right right?
• 19:42
  Speaker 2: Yeah, exactly.
• 19:44
  Speaker 1: I was gonna say, has there been a decision you encountered,
• 19:46
  Speaker 1: whether before CEO or currently being in the seat that
• 19:48
  Speaker 1: you are and now to where you're hearing a lot
• 19:51
  Speaker 1: of different opinions with your board or counsel or everybody
• 19:54
  Speaker 1: who's involved in like the front office of NASCAR, but
• 19:57
  Speaker 1: you feel a completely different pulse, say I'm going to
• 20:00
  Speaker 1: say on the internet, because that's where the fan base
• 20:02
  Speaker 1: can try and be the loudest to where they were
• 20:03
  Speaker 1: kind of differing. Yeah, pre see one decision got made
• 20:06
  Speaker 1: that didn't feel like it was in what you were
• 20:08
  Speaker 1: feeling on the pulse of the internet per se where
• 20:11
  Speaker 1: you saw that decision roll out and be like, oh, yeah,
• 20:13
  Speaker 1: that was kind of the wrong call. We do need
• 20:15
  Speaker 1: to kind of lean not we need to lean this
• 20:18
  Speaker 1: way of what we're here at, what noise we're here
• 20:19
  Speaker 1: and out there about our fans, but we I need
• 20:21
  Speaker 1: to do a better job of listening to what the
• 20:23
  Speaker 1: fans are saying.
• 20:24
  Speaker 3: Yeah, I think if you look at just chasing fans, right,
• 20:28
  Speaker 3: so you want the sport to be as big as possible, right,
• 20:31
  Speaker 3: But instead of being proud of kind of who we
• 20:33
  Speaker 3: are and really pushing that message and pushing who we are,
• 20:37
  Speaker 3: we try to do some things just differently. That didn't
• 20:40
  Speaker 3: feel like NASCAR thinking new fans would come in and
• 20:43
  Speaker 3: our existing fans kind of called bullshit on us, and
• 20:45
  Speaker 3: so you know you weren't gaining and you were losing
• 20:48
  Speaker 3: some of your core. So I think by moving some
• 20:51
  Speaker 3: of our races back, going to the Bowman Grays, going
• 20:53
  Speaker 3: to North Wilkesboro, you know, we can't have thirty six
• 20:55
  Speaker 3: of those, but our fans are like, Okay, these guys
• 20:58
  Speaker 3: are listening. They haven't forgotten about us. You know, you're
• 21:00
  Speaker 3: not just going to overseas for races or to new markets.
• 21:03
  Speaker 3: And it's important for us to you know, listen to
• 21:07
  Speaker 3: that core fan base. You know, they got us to
• 21:09
  Speaker 3: where we are. And the goal isn't to have core
• 21:12
  Speaker 3: anew the goal is to have all these people be
• 21:15
  Speaker 3: core fans as we go and and have them be
• 21:17
  Speaker 3: proud of it. So you know, I grew up in Jersey, right,
• 21:19
  Speaker 3: so a lot of my buddies may or may not
• 21:21
  Speaker 3: have been NASCAR fans. But if you told those guys
• 21:24
  Speaker 3: if they're going on a golf trip or a football
• 21:26
  Speaker 3: game or something, hey, I'm going to Talladay Galt at
• 21:28
  Speaker 3: Alabama with my boys, that's a cool trip, right, and
• 21:32
  Speaker 3: guys would talk about it's fun and we got to
• 21:33
  Speaker 3: get back to that that, you know, celebrate what NASCAR
• 21:36
  Speaker 3: is about have fun. Younger kids want to have those experiences.
• 21:39
  Speaker 3: So to me, it's just pushing who we are and
• 21:41
  Speaker 3: being proud of it versus kind of trying not to
• 21:43
  Speaker 3: be somebody as well to go Yeah, is.
• 21:45
  Speaker 2: There ever a stroll as the CEO as a guy
• 21:47
  Speaker 2: calling all the shots were like, be what NASCAR is about?
• 21:50
  Speaker 2: But a person who doesn't consume a lot of nascars
• 21:52
  Speaker 2: like thinks themselves, Oh, it's just a big party. Yeah,
• 21:55
  Speaker 2: takes place, it's rowdy. There's one race that has a
• 21:58
  Speaker 2: jail inside of it because that's how crazy you get.
• 22:00
  Speaker 2: How do you balance as the boss of being like, yeah,
• 22:03
  Speaker 2: we got to emphasize how much fun you can have
• 22:05
  Speaker 2: a NASCAR without just turning into complete shit show.
• 22:08
  Speaker 3: Yeah. No, it's a great question. I think it depends
• 22:09
  Speaker 3: on where you're racing, right, So you know what markets
• 22:12
  Speaker 3: you go in, how you're talking to different fans, and
• 22:15
  Speaker 3: then doing a really much better job of when someone
• 22:18
  Speaker 3: comes to a race. It's hard, right, It's not like
• 22:21
  Speaker 3: you know, going to some of the other sporting events.
• 22:23
  Speaker 3: You know what's going on here, doing a much better
• 22:24
  Speaker 3: job that if you show up, here's where to go,
• 22:27
  Speaker 3: here's where the fan zone is, here's where the drivers
• 22:29
  Speaker 3: are pre race. You know, what time to get there,
• 22:31
  Speaker 3: in and out. So we've got to educate new fans
• 22:34
  Speaker 3: when they come out to a race. You know, this
• 22:36
  Speaker 3: is kind of what the flow is. And you know,
• 22:38
  Speaker 3: here's here's where maybe the party's going on, and here's
• 22:41
  Speaker 3: where you know, some families want to be over here.
• 22:42
  Speaker 3: But the great news for us too if you go,
• 22:45
  Speaker 3: I think in Michigan we had fifty six hundred campers,
• 22:47
  Speaker 3: so it's it's just fun. People are bringing their kids.
• 22:50
  Speaker 3: They're there Thursday, Friday, Saturday, Sunday. So you know, making
• 22:54
  Speaker 3: an event, making it a place where families can come
• 22:56
  Speaker 3: out as well, have some fun, listen to some music,
• 22:59
  Speaker 3: be around people you want to be around, and you know,
• 23:01
  Speaker 3: making an event versus just a race.
• 23:03
  Speaker 2: You know, you've had a couple of races that are
• 23:05
  Speaker 2: on Saturdays and some drivers have spoken up about we'd
• 23:08
  Speaker 2: like to have our race, the big race on Saturday
• 23:11
  Speaker 2: as opposed to Sunday. And it makes a lot to me,
• 23:13
  Speaker 2: just looking at face value, makes a lot of sense
• 23:15
  Speaker 2: because people want to come, they want to have a
• 23:18
  Speaker 2: good time, they want to booze it up a little bit.
• 23:19
  Speaker 2: Family affair on a Sunday, But at some point when
• 23:23
  Speaker 2: it's eight pm, you're thinking yourself, oh shit, I got
• 23:25
  Speaker 2: to go to.
• 23:25
  Speaker 1: Work on Monday.
• 23:26
  Speaker 2: Yeah, as NASCAR thought about me pushing anything, everything back
• 23:28
  Speaker 2: a little like a day to be on a hardcore Saturday.
• 23:31
  Speaker 3: You know, it's tough we do some Saturdays, but you know,
• 23:35
  Speaker 3: at the end of the day, you got to grow
• 23:36
  Speaker 3: your your ratings, right, and so Sundays are you know,
• 23:40
  Speaker 3: where it happens. You know, guests play for four o'clock Sunday,
• 23:43
  Speaker 3: Sunday night games all that. So for us, that's been
• 23:46
  Speaker 3: the sweet spot is Sunday is where the most eyeballs
• 23:48
  Speaker 3: are are on the sport. But it's a balance for us.
• 23:51
  Speaker 3: You know, Saturday, Saturday night, Friday night, you got all
• 23:54
  Speaker 3: short track races going around around the country, so we
• 23:56
  Speaker 3: want to make sure we don't step on those toes also,
• 23:58
  Speaker 3: so you know, I still feel like Sunday's kind of
• 24:01
  Speaker 3: the right mix for us. But I think in the future,
• 24:03
  Speaker 3: you know, as we look at when we race, where
• 24:05
  Speaker 3: we race, could we do a midweek race here or
• 24:07
  Speaker 3: there as well, So there might be some opportunities to
• 24:09
  Speaker 3: do that.
• 24:09
  Speaker 1: Yeah, it'd be awesome would be, yeah, because I definitely
• 24:13
  Speaker 1: see what you're saying, Like, even even if you're not
• 24:15
  Speaker 1: boosting it up, you're thinking you're gonna go out there
• 24:17
  Speaker 1: for an entire day on the track, then you got
• 24:19
  Speaker 1: to be back. Yeah, and then you got to be back.
• 24:20
  Speaker 1: You got work the next day. You got all these
• 24:22
  Speaker 1: things to where it's like if there's a rain delay
• 24:23
  Speaker 1: that happens, like yeah, and we kind of need to
• 24:25
  Speaker 1: cut the court on this because we have to wake
• 24:27
  Speaker 1: up the next Yeah.
• 24:28
  Speaker 3: Yeah, you gotta go to work. That's fair.
• 24:29
  Speaker 1: Do you see much Do you see much drop off
• 24:31
  Speaker 1: or any drop off at all for like fans on
• 24:34
  Speaker 1: site Saturday versus Sunday.
• 24:37
  Speaker 3: No, I mean Sunday is still the big day. I
• 24:39
  Speaker 3: think what we've got to do a better job of is,
• 24:41
  Speaker 3: you know, people are out there camping, you know, for
• 24:43
  Speaker 3: four days, hanging out. Sometimes on a Saturday, you know,
• 24:46
  Speaker 3: they're in their camper outside of the track versus coming in.
• 24:49
  Speaker 3: So we're trying to create some more things actually in
• 24:51
  Speaker 3: the facility so you know, you can go have fun
• 24:53
  Speaker 3: with your with your buds and and some beers or
• 24:56
  Speaker 3: different games that are going on with the kids. But
• 24:58
  Speaker 3: making sure there's enough incentive to in, you know, kind
• 25:00
  Speaker 3: of all three days as well to the facility.
• 25:03
  Speaker 1: Yes, the fans can take it. Yeah, yeah, that is crazy.
• 25:05
  Speaker 1: It is wild when you pull up again. Nashville is
• 25:08
  Speaker 1: not the biggest one.
• 25:09
  Speaker 3: No, but even till you're that.
• 25:10
  Speaker 1: Yeah, but just driving through and seeing all the campers
• 25:13
  Speaker 1: and everybody kind of just enjoying being there the entire weekend.
• 25:16
  Speaker 3: They do. Man, they make it something tradition.
• 25:19
  Speaker 2: Yeah, yeah, yeah. The incentive part of bringing guys into
• 25:21
  Speaker 2: the track. What are some things that you guys have
• 25:23
  Speaker 2: integrated to be like, Hey, I know you guys are
• 25:25
  Speaker 2: having fun out there on the campers, give yourself a
• 25:26
  Speaker 2: little nap, but why don't you come in here?
• 25:28
  Speaker 3: Yeah? I think it's building up some of the drivers
• 25:31
  Speaker 3: on Saturdays, right, So we got some cool young drivers
• 25:33
  Speaker 3: who are coming up. Those names are starting to matter more.
• 25:36
  Speaker 3: CW's doing all the O'Reilly races now, which has been
• 25:39
  Speaker 3: huge for us. So people are all of a sudden
• 25:41
  Speaker 3: starting to say, hey, what's going on on Saturday? I
• 25:43
  Speaker 3: got to go check this out. See who's racing. Some
• 25:46
  Speaker 3: of the Cup guys are coming back and racing on Saturdays.
• 25:49
  Speaker 3: We went we went for a little while where we
• 25:51
  Speaker 3: didn't banned the cup guys, but we really limited how
• 25:53
  Speaker 3: many races they could come in, and we kind of
• 25:56
  Speaker 3: expanded that again because it puts more eyeballs on the
• 25:58
  Speaker 3: series and more of the young guys get compete against
• 26:00
  Speaker 3: some of the best. So you know, looking at some
• 26:02
  Speaker 3: of those things and then you know, concessions, you know,
• 26:05
  Speaker 3: what can we do around that, What can we make
• 26:07
  Speaker 3: it easier for fans to get in and out some
• 26:09
  Speaker 3: cheaper tickets as well. So a lot of stuff on
• 26:11
  Speaker 3: the board to keep it going.
• 26:13
  Speaker 1: Quick break from the episode. I hope you guys are
• 26:15
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  Speaker 1: and still gives it the role when they come home.
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• 26:42
  Speaker 1: to the episode.
• 26:44
  Speaker 2: So interesting to see the game of just like getting
• 26:48
  Speaker 2: NASCAR back to what it is, because I mean, when
• 26:50
  Speaker 2: you're there, you absolutely feel it. For the CEO of
• 26:53
  Speaker 2: the company, what is your competition like, do you look
• 26:56
  Speaker 2: at another organization or another business and be like, hey,
• 26:59
  Speaker 2: we're essentially competing with them, or is it just it's
• 27:01
  Speaker 2: you're basically playing against your former self every single day.
• 27:04
  Speaker 3: No, I wouldn't say a former self. I would say,
• 27:07
  Speaker 3: you know, that's something aspirational, which I think we can
• 27:09
  Speaker 3: get to. It's it's really every form of sports and
• 27:11
  Speaker 3: entertainment now. I mean you can do anything now, which
• 27:14
  Speaker 3: is which is cool but also a challenge. So for us, it's,
• 27:18
  Speaker 3: you know, we've got to be culturally relevant. So when
• 27:20
  Speaker 3: your kids are growing up, you know you have a
• 27:22
  Speaker 3: football in the backyard, basketball, soccer, ball, whatever it is.
• 27:26
  Speaker 3: How does racing get into the conversation when when a
• 27:28
  Speaker 3: kid's in elementary school, middle school, and you're not the
• 27:32
  Speaker 3: kid whose dad may be in racing, you're just a
• 27:34
  Speaker 3: you're just a fan, and you're just starting to look
• 27:36
  Speaker 3: at this so sneaker culture, car culture, music culture, all
• 27:39
  Speaker 3: those things where we're starting to really you know, see
• 27:41
  Speaker 3: NASCAR get back a little bit. You know when when
• 27:44
  Speaker 3: we were going to get Dale Junior was in MTV
• 27:46
  Speaker 3: videos and those kind of things. And we're seeing our
• 27:48
  Speaker 3: drivers get out there and do some of that. And
• 27:51
  Speaker 3: as that comes, I think the sport more and more
• 27:53
  Speaker 3: will grow and then and then where we're racing. Right
• 27:55
  Speaker 3: So we're not in the Northwest right now, We're not
• 27:57
  Speaker 3: in Denver. You look at some different markets, love to
• 28:00
  Speaker 3: be in New York. So if we can get into
• 28:02
  Speaker 3: those places and just you know, put a race where
• 28:04
  Speaker 3: people are, I think that's another area to really grow. Awesome.
• 28:08
  Speaker 1: Who who's a league or an organization that will that
• 28:12
  Speaker 1: you always kind of gravitate towards to see what they're doing.
• 28:14
  Speaker 1: Because you got a white MLB, NBA, you got Goodal
• 28:18
  Speaker 1: with the NFL, you got Dana White with the UFC.
• 28:21
  Speaker 1: Like now you being in this seat, the first one
• 28:23
  Speaker 1: being in the seat, Who like, what's a league in
• 28:25
  Speaker 1: organization or or one of the commissioners you like, stop
• 28:28
  Speaker 1: and be like, I want to listen to him. I
• 28:29
  Speaker 1: want to see what he says.
• 28:30
  Speaker 3: That's a great question. So so, uh, I'm clearly not
• 28:34
  Speaker 3: Dana White, right, but I love how they've gotten out
• 28:37
  Speaker 3: there and really kind of broken through, and I think
• 28:39
  Speaker 3: they've done a lot of cool stuff with the younger generation.
• 28:43
  Speaker 3: If I look at products. For me, which I hate
• 28:45
  Speaker 3: you saying the word product because I just so grew
• 28:48
  Speaker 3: up soccer as well. So the English Premier League to
• 28:51
  Speaker 3: me is just the pinnacle of soccer. They don't want music,
• 28:55
  Speaker 3: they don't want it. They just want the game and
• 28:57
  Speaker 3: they want stars. So how do they get that passion?
• 28:59
  Speaker 3: How do they have that true passion from a fan,
• 29:02
  Speaker 3: so we can study that. And then more recently, I
• 29:04
  Speaker 3: think what the PGA is doing, and Brian Rolapp came
• 29:08
  Speaker 3: in from the NFL spent a lot of time talking
• 29:11
  Speaker 3: to the players where we want to go, let's build
• 29:13
  Speaker 3: a new model. I've kind of done the same thing
• 29:16
  Speaker 3: right now, just doing a lot of talking to people,
• 29:17
  Speaker 3: looking at where we're at and seeing where we want
• 29:20
  Speaker 3: to go directionally. So it's a little bit of everything.
• 29:23
  Speaker 3: And then probably if you look long term internationally, I
• 29:26
  Speaker 3: think the NBA has done a fantastic job of putting
• 29:30
  Speaker 3: legs in different countries, but everybody aspires to still come
• 29:34
  Speaker 3: to the NBA. I think if you know, we were
• 29:37
  Speaker 3: if we were ever there, which one day we will
• 29:39
  Speaker 3: be you know, you're gonna see NASCAR around the world,
• 29:41
  Speaker 3: but you always want to come race here against the best.
• 29:43
  Speaker 1: Yeah.
• 29:44
  Speaker 2: It's so difficult though, because like the barrier of entry
• 29:46
  Speaker 2: to become a driver so expensive. Bubble talking about, yeah,
• 29:50
  Speaker 2: two hundred and fifty thousand dollars as a kid trying
• 29:53
  Speaker 2: to like basically take these steps towards being a NASCAR driver.
• 29:56
  Speaker 2: Eventually talked about like the marketing, the shoes, the cars,
• 30:00
  Speaker 2: all those things, which are which I agree, like those
• 30:02
  Speaker 2: are that's what's cool. Like an old school cotton, badass
• 30:06
  Speaker 2: graphic Nascar tea. It goes a long way, right, I've
• 30:10
  Speaker 2: still got I got a Dale Earnhart one in my
• 30:11
  Speaker 2: closet right now. But if you're looking at these kids
• 30:14
  Speaker 2: and you're like, I want to elevate the game. We
• 30:16
  Speaker 2: want to have lifelong fans, Like, are are we thinking
• 30:19
  Speaker 2: of ways to how do we integrate you know, eight
• 30:22
  Speaker 2: to fourteen year olds into Let's get them in some
• 30:25
  Speaker 2: go carts, Let's get them into the starts at racing
• 30:27
  Speaker 2: and make it a little bit more affordable. Because you
• 30:29
  Speaker 2: look at basketball, like the talent is you know, there's
• 30:32
  Speaker 2: so much talent everywhere with basketball, but any kid can
• 30:34
  Speaker 2: pick up a basketball, like.
• 30:37
  Speaker 1: It's the most popular sport. You just go out there.
• 30:39
  Speaker 1: It doesn't matter. Make the ball around, yeah, how much
• 30:41
  Speaker 1: money you have or anything. You're just kicking a ball
• 30:42
  Speaker 1: around the day.
• 30:43
  Speaker 2: You can see a small transition just from like soccer
• 30:45
  Speaker 2: basketball to hockey, which is like you have to have
• 30:47
  Speaker 2: you know, you have to be above average time every
• 30:49
  Speaker 2: income to even you know, have the entry there. Because
• 30:52
  Speaker 2: it's a very expensive sport and the NASCAR is its
• 30:54
  Speaker 2: own entity way up here. It's like you got to
• 30:56
  Speaker 2: have money to do it.
• 30:58
  Speaker 1: So a lot of luck involved, it sounds with every
• 31:00
  Speaker 1: driver we've had on there's this story that I kind
• 31:02
  Speaker 1: of there as stories that you gravitate towards because it
• 31:05
  Speaker 1: does seem like luck plays a big factor on who
• 31:07
  Speaker 1: you meet, who you know, being patient enough, just waiting
• 31:11
  Speaker 1: on the opportunity and then fortunately it happens for guys.
• 31:13
  Speaker 3: I think two things on it. I think great great points.
• 31:16
  Speaker 3: So if you look at karting and the really young
• 31:19
  Speaker 3: age karting compared to soccer and all these groups. Now
• 31:23
  Speaker 3: you know travel ball, right, and it's a lot of
• 31:26
  Speaker 3: money people are spending it, And I would put kind
• 31:28
  Speaker 3: of that karting experience, the real youth up against that
• 31:31
  Speaker 3: to be in the game. Where we've got to fix
• 31:33
  Speaker 3: it is once you get out of that realm, you know,
• 31:35
  Speaker 3: late model stock whatever it is, that's where it's it's hard,
• 31:39
  Speaker 3: and we got to figure out a model that goes
• 31:40
  Speaker 3: from you know, six to eight year old all the
• 31:43
  Speaker 3: way through. And it's a big task force right now
• 31:45
  Speaker 3: because I think that's spot on to make sure that
• 31:48
  Speaker 3: it's accessible. I mean, you know it would be cool
• 31:50
  Speaker 3: is you go into Dick Sporting Goods, right, buy your
• 31:52
  Speaker 3: goa kart kitch, show up and go race on a
• 31:54
  Speaker 3: local track. Yeah, that's that's one solve, which I think wrong.
• 31:57
  Speaker 3: But then you got to fix it to that it's
• 31:59
  Speaker 3: not so expended to get up to the next level.
• 32:01
  Speaker 3: And so that's that's that's a longer term, but something
• 32:03
  Speaker 3: we absolutely have to do. I agree would be.
• 32:05
  Speaker 2: Cool too as well. I mean, this is a brainstort, worfficient. Yes,
• 32:11
  Speaker 2: this is a good I love like one thing just
• 32:13
  Speaker 2: being a football guy, like when I was in high school.
• 32:15
  Speaker 2: It's the rivals. It's twenty four to seven. You're looking
• 32:17
  Speaker 2: at a ranking that database. It sick if NASCAR had
• 32:21
  Speaker 2: some sort of database that was like looking at these
• 32:24
  Speaker 2: guys that are on the come up, right, so so
• 32:26
  Speaker 2: fans can be like, oh, who is this guy coming up?
• 32:28
  Speaker 2: He's a five star athlete. I can't wait to watch
• 32:30
  Speaker 2: his career. Now when he makes it into the Cup Series,
• 32:33
  Speaker 2: everyone's like, hey, I've been watching you since you were.
• 32:35
  Speaker 3: I'd say, that's fantastic. Idea, thank you. That was free.
• 32:41
  Speaker 1: You got to pay him, that's awesome.
• 32:43
  Speaker 2: I mean, make a website twenty four dollars a month,
• 32:45
  Speaker 2: it's that easy, Like you, I mean, you know the
• 32:47
  Speaker 2: guy who started all those companies, we can get him
• 32:49
  Speaker 2: in touch.
• 32:49
  Speaker 1: Yeah.
• 32:50
  Speaker 3: Yeah, is what happens right now is the OEMs, you know, Toyota,
• 32:55
  Speaker 3: GM four, they've got their their their charts. But I
• 32:57
  Speaker 3: think that would be awesome now, that'd be really cool, dude,
• 33:00
  Speaker 3: that it's that draft.
• 33:02
  Speaker 2: Yeah, it's a brainstorm.
• 33:07
  Speaker 1: But you're you're like, you're right.
• 33:09
  Speaker 3: Jeff Gordon's things draft for crew guys.
• 33:11
  Speaker 1: Really it was like when when you're talking to everybody,
• 33:14
  Speaker 1: there's part of it it's like how do you even
• 33:15
  Speaker 1: find these drivers? But if you do have a database,
• 33:18
  Speaker 1: you do are able to kind of follow these kids.
• 33:20
  Speaker 1: And know like this has been a prodigy since the
• 33:23
  Speaker 1: beginning of time.
• 33:23
  Speaker 3: That's a good point because you know, I'm a huge
• 33:25
  Speaker 3: just sports fan in general. So you'd go out to
• 33:27
  Speaker 3: you know, Florida high school football is awesome, right, so
• 33:30
  Speaker 3: we'd go when you know my kids high school, you'd
• 33:33
  Speaker 3: be like, oh, this five stars coming into play. Kids
• 33:35
  Speaker 3: going to know, I'm going to watch that game.
• 33:37
  Speaker 1: Right about yourself, did you say you played college ball?
• 33:42
  Speaker 3: I try to play like six months and then got
• 33:44
  Speaker 3: the acts.
• 33:44
  Speaker 1: Okay, but even even even got the called that.
• 33:48
  Speaker 3: No, I got no. They were like, hey, man, get
• 33:50
  Speaker 3: off the get off the beer.
• 33:53
  Speaker 1: But even as a high school athlete and coming up
• 33:55
  Speaker 1: like for me, like the Negative Woods, I was from Balti, Missouri,
• 33:58
  Speaker 1: there wasn't a lot of football recruiting in our area.
• 34:02
  Speaker 1: Like I would be obsessed with being on Rivals or
• 34:04
  Speaker 1: now twenty four to seven or scout dot com back
• 34:07
  Speaker 1: then and seeing like, oh, they have Nike camps here,
• 34:10
  Speaker 1: they have stuff where I can go get in front
• 34:11
  Speaker 1: of coaches, or go to Notre Dame or go to
• 34:14
  Speaker 1: these you know, immersive camps that you can go to
• 34:16
  Speaker 1: to get in front of people, to where it's like
• 34:18
  Speaker 1: I'm sitting there dreaming and being fascinated, like, oh, I
• 34:20
  Speaker 1: think I could be a three start. I think it
• 34:22
  Speaker 1: could be a four So I think I could be
• 34:23
  Speaker 1: a five star. But you knew these are places in
• 34:26
  Speaker 1: Indiana or Arizona or California where you could go to
• 34:30
  Speaker 1: have a camp and showcase your skills to. As a kid,
• 34:34
  Speaker 1: you become obsessed with like, oh, I need to go
• 34:35
  Speaker 1: to these camps tohe you have you could have. I'm
• 34:38
  Speaker 1: sure you have plenty of young drivers out there, young
• 34:41
  Speaker 1: kids who would be fascinating to be a race car
• 34:43
  Speaker 1: driver one day to where they're wearing you know, Brisco
• 34:46
  Speaker 1: jerseys at the house, where they're wearing Denny Hamlin stuff
• 34:48
  Speaker 1: at the house playing the video game. Or it's like, man,
• 34:50
  Speaker 1: where could I go to showcase? Or what's a race
• 34:52
  Speaker 1: that's out there around the country, whether it's go karting
• 34:55
  Speaker 1: or the stops or whatever it is to know like
• 34:57
  Speaker 1: these are the ones to go to and Dad in
• 35:00
  Speaker 1: the summertime, could we save up to where I can
• 35:02
  Speaker 1: go to this race? This is a race where I
• 35:03
  Speaker 1: need to be in front of people. There is that
• 35:05
  Speaker 1: data base like the.
• 35:06
  Speaker 2: Scout Scout combines that they would have like regionally.
• 35:09
  Speaker 1: Yeah, where you just know where to go. It's not
• 35:11
  Speaker 1: like you're going to your county track and like one
• 35:13
  Speaker 1: day you get tapped on the shoulder. You're like, I
• 35:14
  Speaker 1: don't even know how this happened. I kind of got lucky,
• 35:16
  Speaker 1: get it a little.
• 35:17
  Speaker 3: I think that's I think that's that's great idea. I
• 35:19
  Speaker 3: think that the drivers right, and the parents probably know.
• 35:22
  Speaker 3: But to your point, no one knows, right. So telling
• 35:25
  Speaker 3: that story I think would be huge for us. Just
• 35:28
  Speaker 3: the amount of kids that are out there racing. I
• 35:29
  Speaker 3: think people don't even know.
• 35:31
  Speaker 1: Kids who are obsessed with them. Their parents might not
• 35:32
  Speaker 1: be like, oh, mom and dad, could I go to
• 35:34
  Speaker 1: this thing? What is this thing? I've been doing all
• 35:36
  Speaker 1: the homework and all the research.
• 35:37
  Speaker 3: I love.
• 35:38
  Speaker 1: These are the places I need to go to.
• 35:39
  Speaker 2: Imagine a track that people go to the regions where
• 35:42
  Speaker 2: all the cars are the same. You go, you sign up,
• 35:45
  Speaker 2: and you put your name in, you put in the
• 35:46
  Speaker 2: dr there's a combine, some sort of combin I don't
• 35:49
  Speaker 2: know what drivers have to do.
• 35:50
  Speaker 1: We do that now.
• 35:51
  Speaker 3: For we've had like a driver program trying to develop
• 35:55
  Speaker 3: drivers much much smaller. But you know that's how Bubba
• 35:57
  Speaker 3: Wallace came up through the system, Daniel Suarez came up
• 36:00
  Speaker 3: the system. But that needs to be times a thousand, right,
• 36:03
  Speaker 3: It needs to be everywhere that can do these kind
• 36:05
  Speaker 3: of things, because kids who I think want to race,
• 36:07
  Speaker 3: but have no idea how to do it, you know.
• 36:09
  Speaker 3: I racing has been fantastic for us, so you're able
• 36:11
  Speaker 3: to do some sim things and translate that, but unless
• 36:14
  Speaker 3: you can go out and do the real thing, doesn't matter.
• 36:16
  Speaker 3: So I like the way we're thinking here.
• 36:22
  Speaker 1: Well, you see the trickle down effect too, even in
• 36:24
  Speaker 1: all sports, whether it's baseball, football, basketball, like nil is
• 36:28
  Speaker 1: such a big thing now, I'll trickle down so much
• 36:31
  Speaker 1: into high school toward it, even it's starting to touch
• 36:33
  Speaker 1: middle school.
• 36:34
  Speaker 3: It's crazy right now.
• 36:35
  Speaker 1: But these kids have all these dreams, right, And then
• 36:37
  Speaker 1: you have the influence of social media to where the
• 36:40
  Speaker 1: athletes are the racers themselves, to where if in this
• 36:43
  Speaker 1: hypothetical world there is this database, but kids become their
• 36:47
  Speaker 1: own kind of influence. They use their own social media
• 36:49
  Speaker 1: to try and get their name out.
• 36:50
  Speaker 3: There, which is what we want.
• 36:51
  Speaker 1: If there is a pool too of like hey, I'm
• 36:53
  Speaker 1: rated this and the nascars or the racing circuit at
• 36:56
  Speaker 1: a lower level to where kids are wanting to create
• 36:59
  Speaker 1: content around it, to where you just you just see
• 37:01
  Speaker 1: the domino effect of this world that the or that
• 37:04
  Speaker 1: football basketball has created.
• 37:06
  Speaker 3: So I think it would be I think it's great.
• 37:09
  Speaker 3: That's awesome.
• 37:10
  Speaker 2: Do regions everywhere and then each each other. Yeah, yeah,
• 37:14
  Speaker 2: and then you have one this person wins a X,
• 37:16
  Speaker 2: Y and Z chance to go racing this series.
• 37:18
  Speaker 1: You're dropping your photo on the top of the podium.
• 37:20
  Speaker 1: I'm coming for this regional race.
• 37:22
  Speaker 3: Yeah, it's kind of competing.
• 37:24
  Speaker 1: You kind of can't help but look away, right, and
• 37:27
  Speaker 1: then somebody in the big leagues like NASCAR, they just
• 37:30
  Speaker 1: could be on the internet at some point time and.
• 37:31
  Speaker 3: Just come across out there who talks about you know.
• 37:34
  Speaker 2: We need we need a mouthy young kid who's a prodigy.
• 37:38
  Speaker 2: So if you can find one of those, that'd be awesome,
• 37:40
  Speaker 2: and then get a veteran racer and then have them
• 37:43
  Speaker 2: do like a one on one right fifteen laps right now,
• 37:46
  Speaker 2: we'll see how good you actually are.
• 37:47
  Speaker 1: Well, you'll kind of create those kids will kind of
• 37:49
  Speaker 1: create their own personality because they're not even they're not
• 37:51
  Speaker 1: there yet, so they're gonna be young minded, thinking like
• 37:54
  Speaker 1: this is the way you're gonna do it. They'll get
• 37:56
  Speaker 1: humbled in the big leagues, but you'll still those personalities
• 37:59
  Speaker 1: will start to get created because there's a formula and
• 38:02
  Speaker 1: a platforms out there to kind of showcase them. Being
• 38:05
  Speaker 1: at the top of the podium. Keep dropping a little
• 38:08
  Speaker 1: noise with the caption, right.
• 38:09
  Speaker 2: Because you brought you up I racing, which is awesome.
• 38:11
  Speaker 2: Was that William Byron him his come up and doing that.
• 38:14
  Speaker 2: That's awesome. But from me, like, if I'm consuming content
• 38:18
  Speaker 2: and I'm watching these racers on the internet, it's like
• 38:21
  Speaker 2: it doesn't it's not grabbing me, being like I got
• 38:23
  Speaker 2: to watch this guy kind of tilt back and forth
• 38:25
  Speaker 2: and this really cool machine for me. But you want
• 38:27
  Speaker 2: to see it. You want to like feel it and.
• 38:29
  Speaker 3: Be apart, you want to be out there. Yeah, I
• 38:30
  Speaker 3: think I think it's a good training ground, right. But
• 38:33
  Speaker 3: but Ryan Priest and Bush around when we're coming over
• 38:36
  Speaker 3: here today, we're talking about this that they're on the
• 38:38
  Speaker 3: sim which is great, but it's not translating to when
• 38:42
  Speaker 3: they actually were able to test with their crew guys
• 38:45
  Speaker 3: and talk about here's what I'm feeling, Here's what I'm
• 38:47
  Speaker 3: doing you know, versus talking to a computer, right, it
• 38:49
  Speaker 3: doesn't translate. So we got to get back to a
• 38:51
  Speaker 3: little bit more of that interaction between the driver crew.
• 38:54
  Speaker 3: Here's what I need in the car, so more testing.
• 38:56
  Speaker 3: But to your point, I racing is good to a point,
• 38:59
  Speaker 3: but then you got to get on the track and
• 39:01
  Speaker 3: apply it. So I think having that ability to go
• 39:03
  Speaker 3: out there maybe in a cheaper way kind of I race,
• 39:05
  Speaker 3: but then got to be able to do late madel racing.
• 39:08
  Speaker 2: Gotta get it rip. So you said two things during
• 39:12
  Speaker 2: that that I got my mind going. One is since
• 39:16
  Speaker 2: twenty twenty, your guys is race your week and how
• 39:20
  Speaker 2: guys are allowed to train, how much time they're allowed
• 39:21
  Speaker 2: on the track. Are we ever going to get back
• 39:23
  Speaker 2: to pre twenty twenty type of practicing taking place? It
• 39:27
  Speaker 2: was it like three hours, Yeah, three hours a week
• 39:29
  Speaker 2: and that's it to be in their car's kind of
• 39:31
  Speaker 2: fine tune things.
• 39:32
  Speaker 3: I think you'll see a little bit more practice. So
• 39:34
  Speaker 3: we've tweaked it so a much longer practice now that
• 39:37
  Speaker 3: we have, which will be good. So we're going to
• 39:38
  Speaker 3: see how that works. We did a qualifying for the
• 39:41
  Speaker 3: All Star Race up in Dover, which we had the
• 39:43
  Speaker 3: crews involved, where guys would go out, bomb a lap,
• 39:47
  Speaker 3: come down, pitt road, change tires, back out one more lap,
• 39:50
  Speaker 3: so it's kind of a three lap qualifying versus just
• 39:52
  Speaker 3: the car going out. Crews were involved, fans loved it.
• 39:55
  Speaker 3: I think you can see more of that at select races,
• 39:57
  Speaker 3: so we kind of bring the crews and drivers into
• 39:59
  Speaker 3: it more content that we can put out. So I
• 40:01
  Speaker 3: think we'll see more of those things and test some
• 40:03
  Speaker 3: things as we go, you know, and then have drivers
• 40:06
  Speaker 3: just doing more, which they're doing right now when they're
• 40:09
  Speaker 3: at track, so it's just good once they're there. The
• 40:12
  Speaker 3: on track content is good, but also just interacting with
• 40:14
  Speaker 3: fans I think is what really drives the needle for
• 40:16
  Speaker 3: us too.
• 40:18
  Speaker 2: And then the other thing that came to my mind
• 40:20
  Speaker 2: was why not call out another league and against them
• 40:23
  Speaker 2: like f ones out there. They're pretty mouthy. Yeah, yes,
• 40:27
  Speaker 2: they think they're so sweet. As their cars look different,
• 40:29
  Speaker 2: why don't we get them in a stock car and
• 40:32
  Speaker 2: be like, give us your best. And I hate to
• 40:33
  Speaker 2: bring it up, but I bring it up every time
• 40:35
  Speaker 2: Tallada Good Nights.
• 40:38
  Speaker 3: Opinion on that movie that's I love that movie.
• 40:40
  Speaker 2: You love the.
• 40:40
  Speaker 3: Move the movie man. Yeah, we gotta gott to grow
• 40:43
  Speaker 3: the sports. So you know, we got hopefully, you know,
• 40:46
  Speaker 3: fingers crossed, we might have a Days of Thunder two
• 40:48
  Speaker 3: coming out, so hopefully that'll be cool on that. That
• 40:52
  Speaker 3: wouldn't be us. That's that's the paramount. Guys. Let them
• 40:55
  Speaker 3: know that you guys are good, good, we'll perfect perfect.
• 41:01
  Speaker 1: We're not too desperate, but we are. Yeah, but we are. Yeah.
• 41:08
  Speaker 1: We still might say no.
• 41:09
  Speaker 3: Exactly depends on what goes out that we.
• 41:12
  Speaker 2: Thought about taking and being like, you know what, dude,
• 41:14
  Speaker 2: fuck your league in a respectful way. This is just
• 41:16
  Speaker 2: me Taylor talking. You know what, dude, you guys think
• 41:18
  Speaker 2: you're so great over there in Europe. Dude, that's not cool.
• 41:21
  Speaker 2: What's cool is America.
• 41:24
  Speaker 1: Over here?
• 41:24
  Speaker 2: See what he can do.
• 41:25
  Speaker 1: We're sending a NASCAR guy.
• 41:26
  Speaker 3: Here's no no, no, no, no, no home field advantage. Here's
• 41:30
  Speaker 3: how I think about it. So we have a NASCAR
• 41:32
  Speaker 3: Europe Series. It's really small. Uh we race it brands
• 41:36
  Speaker 3: Hatch and there's fifty thousand people there. It's crazy and
• 41:39
  Speaker 3: it's and the whole race is around like American or
• 41:42
  Speaker 3: you go there, you'd be like, what is happening? Guys?
• 41:44
  Speaker 3: In football? Helmets, cheerleaders, they're just like celebrating everything about America.
• 41:48
  Speaker 3: So what I do know is we took the garage
• 41:51
  Speaker 3: fifty six car that this is Jim France's vision over
• 41:54
  Speaker 3: to La Mom. Everyone was. They loved it. It was incredible.
• 41:58
  Speaker 3: They just love the NASCAR sound and feel. So I
• 42:00
  Speaker 3: think the next step for us is just plopping a
• 42:03
  Speaker 3: race in Europe and saying this is how we race,
• 42:06
  Speaker 3: this is this is in my opinion, what you know,
• 42:08
  Speaker 3: NASCAR racing is all about. And I think fans will
• 42:10
  Speaker 3: love it, and I think they'll realize that, you know,
• 42:12
  Speaker 3: hey there's more beating and banging, it's more personality. You know,
• 42:15
  Speaker 3: we're not F one, right, that's a different different feel,
• 42:17
  Speaker 3: different vibe, and they've got their own lane. But I
• 42:19
  Speaker 3: think I think we can translate more to you know,
• 42:23
  Speaker 3: just everybody who's kind of growing up, just like in sports,
• 42:25
  Speaker 3: wanting to around people. And you know, F One's that
• 42:27
  Speaker 3: aspirational brand to me. You know, we're kind of the
• 42:30
  Speaker 3: common person that let's go and let's go have some fun.
• 42:33
  Speaker 3: You know. I want the sport also to be a
• 42:34
  Speaker 3: place where you know, athletes come to to other events
• 42:38
  Speaker 3: and you get hounded right, and it's it's a challenge
• 42:40
  Speaker 3: for NASCAR. I wanted to be a place that, you know,
• 42:43
  Speaker 3: you're in the NFL, MLB, coming to a NASCAR is
• 42:45
  Speaker 3: hang out, have some fun with your buddies and just
• 42:48
  Speaker 3: let loose, be yourself and then you know no one's
• 42:51
  Speaker 3: gonna bug you have some fun. I mean, Marshall Lynch
• 42:52
  Speaker 3: came to Daytona. You know, we had them do the
• 42:55
  Speaker 3: Daytona five hundred unsolicited said I want to albrate my
• 43:00
  Speaker 3: birthday at Talladay. We're like, what showed up? I mean,
• 43:04
  Speaker 3: we spent two days with the guys in the infield,
• 43:06
  Speaker 3: cruising around, having a good time and just loved it.
• 43:08
  Speaker 3: And that's that's the experience we want to have and
• 43:10
  Speaker 3: bring to everybody that this is the sports for everybody.
• 43:13
  Speaker 3: You can find your own lane and just have some
• 43:15
  Speaker 3: fun when you go yeah yeah.
• 43:17
  Speaker 1: And you when you bring up NASCAR Europe like plopping
• 43:21
  Speaker 1: a race there, when you say, like it's a badass
• 43:23
  Speaker 1: American sport. You need a little bit of country first country.
• 43:27
  Speaker 3: Yeah, I like the.
• 43:30
  Speaker 2: Place, like that's the ship that gets people the.
• 43:32
  Speaker 3: Passion right that. You saw the World Cup and it
• 43:34
  Speaker 3: was awesome watching some of those guys Norway doing the
• 43:36
  Speaker 3: whole thing. I don't know what happened there, right, that
• 43:43
  Speaker 3: was out the right, but just.
• 43:46
  Speaker 1: Get some of that.
• 43:47
  Speaker 3: No, I like that the country pride. Yeah, yep, that's good.
• 43:50
  Speaker 1: Take down the four and that's cool. We joke on
• 43:54
  Speaker 1: this fun time.
• 43:56
  Speaker 2: We're available for the next days of thunder fun time.
• 44:00
  Speaker 3: An I deal, Yeah, and.
• 44:01
  Speaker 1: I was gonna I was gonna go back into us
• 44:06
  Speaker 1: I D eight. Yeah. And our wheelhouse is football. It
• 44:10
  Speaker 1: always has been, always will be. Oh yeah, oh yeah
• 44:15
  Speaker 1: in the NFL. The NFL is that such a great
• 44:17
  Speaker 1: job of having the sports seem like it's all year
• 44:20
  Speaker 1: round through schedule, releases, draft, free agency. Is there ever
• 44:25
  Speaker 1: gonna be a world to where there's like a an
• 44:29
  Speaker 1: open market window of free agency in Nascar because that
• 44:33
  Speaker 1: that in itself as far as selling or entertainment to
• 44:36
  Speaker 1: the fans again just spitballing as a fan like somebody
• 44:42
  Speaker 1: becoming available.
• 44:43
  Speaker 3: Yeah, I don't know, because there's a lot.
• 44:45
  Speaker 1: Of loyalty in NASCAR when we do try to pry
• 44:47
  Speaker 1: on contracting and stuff like that with guys, or where
• 44:49
  Speaker 1: there's ever a time that you're gonna leave and if
• 44:52
  Speaker 1: there is just a window to where guys are up
• 44:54
  Speaker 1: for grabs or pit crew guys are up for grabs
• 44:56
  Speaker 1: and there's a market going on to our damn you know,
• 44:59
  Speaker 1: h or got you know something, I think.
• 45:02
  Speaker 2: Salary cap but you guys did have an Adam Schefter.
• 45:04
  Speaker 1: That freaking news.
• 45:10
  Speaker 2: Oh my god, twenty guaranteed. It's like they moved from
• 45:14
  Speaker 2: this motor crew.
• 45:17
  Speaker 3: That's a good question. I think I think it happens, right,
• 45:19
  Speaker 3: it happens, but outside of the media with with teams.
• 45:22
  Speaker 3: So you know, we got a new model now with
• 45:25
  Speaker 3: with the charters, with the teams long term, who knows,
• 45:27
  Speaker 3: you know, I think we got to look at you know,
• 45:29
  Speaker 3: the pit crews are so valuable right now and you
• 45:32
  Speaker 3: know you guys saw it to think yesterday right with
• 45:34
  Speaker 3: with Gordon right, it's incredible what they're putting into that.
• 45:37
  Speaker 3: So you know, I would love you probably so the
• 45:42
  Speaker 3: clips of their like.
• 45:45
  Speaker 1: It is nuts. And I'm sitting there asking stuff, you know,
• 45:48
  Speaker 1: off the camera because we can't have some stuff can't
• 45:50
  Speaker 1: be on the camera. But I'm like, are you guys
• 45:52
  Speaker 1: just you recruiter? Somebody takes a visit here, they go
• 45:55
  Speaker 1: take a visit somewhere else, and it's like they're the
• 45:57
  Speaker 1: first ones with the facility like that. I'm like, well,
• 45:59
  Speaker 1: you guys are heading above everybody else. In my opinion,
• 46:01
  Speaker 1: I've only been to one spot, right, but I'm thinking
• 46:04
  Speaker 1: that is nuts to where if you do have some
• 46:06
  Speaker 1: of this, you know it is entertainment value to the
• 46:09
  Speaker 1: fans the inside of it, or you're going to play
• 46:12
  Speaker 1: for this team or that team, it is incredible what
• 46:14
  Speaker 1: they have over there.
• 46:15
  Speaker 3: Well, I think in the storylines, we've got to do
• 46:17
  Speaker 3: a much better job. And I have heard this from
• 46:19
  Speaker 3: some of the folks when you talk about F one,
• 46:21
  Speaker 3: you know, what do they do better? What can we
• 46:23
  Speaker 3: learn from so F one? You got the drivers for sure, right,
• 46:26
  Speaker 3: but then you got the team principles, you know, to
• 46:29
  Speaker 3: arguing between each other. You've got a lot of different people.
• 46:31
  Speaker 3: We have so many stories we could be telling about,
• 46:34
  Speaker 3: you know, who's running this team? Who are these guys
• 46:36
  Speaker 3: on Pitt Road and not just a quick like you know,
• 46:38
  Speaker 3: thirty second feature on you know that guy was just
• 46:40
  Speaker 3: starting quarterback at Nebraska and now he's on the pick
• 46:43
  Speaker 3: or what you know, holy cow, And those are some
• 46:46
  Speaker 3: of the stories that are happening. But we need to
• 46:48
  Speaker 3: kind of dive deep in that and so you know,
• 46:50
  Speaker 3: start talking about the front tire changer from the you know,
• 46:53
  Speaker 3: the eighty eight car versus the seventy seven car and
• 46:56
  Speaker 3: what happened here and who are these guys? So there
• 46:58
  Speaker 3: is a lot more to do there do.
• 47:01
  Speaker 1: Because the people will come up like, oh, you pick
• 47:03
  Speaker 1: crew guys make anything. It's like, oh, they make a
• 47:05
  Speaker 1: good deal of money. Their former athletes or people come
• 47:09
  Speaker 1: from different trades. And even when we were getting the
• 47:11
  Speaker 1: tour there yesterday, like they have a fucking combine that
• 47:14
  Speaker 1: takes place there where like one hundred people come in,
• 47:17
  Speaker 1: then they trim them down, then they get to like
• 47:19
  Speaker 1: twenty and then they're like the twenty guys kind of
• 47:21
  Speaker 1: on call for a potential roster spot that could open up.
• 47:24
  Speaker 2: I'm like, that is fascinating how much how much of
• 47:27
  Speaker 2: that is being put in the media.
• 47:32
  Speaker 3: Fertile ground.
• 47:33
  Speaker 1: They got their own squads, like their own money. They
• 47:35
  Speaker 1: gotta be. They gotta keep the secrets in tight, right,
• 47:38
  Speaker 1: like you guys are running a fucking operation.
• 47:39
  Speaker 2: Don't open the whole door for me, but just crack
• 47:41
  Speaker 2: it a little bit, but you will peek in.
• 47:42
  Speaker 1: You gotta look in the cookie jar from the fan
• 47:44
  Speaker 1: perspectives because people would have no clue.
• 47:46
  Speaker 2: It's just it's the And then if you're sick, you
• 47:50
  Speaker 2: show me a little bit, right. I don't know what.
• 47:52
  Speaker 3: I don't know how guys are carrying jack swinging jacks
• 47:55
  Speaker 3: around now that never used. Toblish's so many things that
• 47:57
  Speaker 3: go into this, and you know, once one team does that,
• 47:59
  Speaker 3: others are trying in it. It's it's unbelievable.
• 48:01
  Speaker 2: Yeah, all these guys are running, yeah, legitimately.
• 48:04
  Speaker 1: And then I'm like, okay, so what do you do
• 48:06
  Speaker 1: for the combine? They're talking about changing direction and this combine.
• 48:09
  Speaker 2: Where's rich Eysen?
• 48:11
  Speaker 1: Yeah, yeah, we need some coverage. Only do if you
• 48:13
  Speaker 1: need on the bar.
• 48:15
  Speaker 2: We got above those numbers up.
• 48:17
  Speaker 3: Yeah. Yeah.
• 48:18
  Speaker 1: And one guy we're walking through beautiful sauna, hot tub,
• 48:20
  Speaker 1: cold tubs like the whole nine. Dude, it is unreal
• 48:23
  Speaker 1: what they got training rooms Hendrick correct, Yeah, training rooms
• 48:27
  Speaker 1: with tables for massage, soft tish, yeah, taping wrists, ankles
• 48:32
  Speaker 1: of commercial great hyperbaric chambers, red light beds, whole nine.
• 48:36
  Speaker 1: And then there's one cat who's sitting in the sauna
• 48:39
  Speaker 1: and our boy, the guy who's giving us a tour,
• 48:41
  Speaker 1: Evan He's like, Oh, his brother's with the Chargers right now,
• 48:44
  Speaker 1: and I'm like, and he's in their sweat and listen
• 48:46
  Speaker 1: to the dude there. It's athletes in their.
• 48:48
  Speaker 2: Motiversity in the song.
• 48:50
  Speaker 1: Yeah, yeah, like, what's this guy's story? I want to
• 48:53
  Speaker 1: know this guy's story.
• 48:54
  Speaker 2: And so Hendrick, this is they're the only one with
• 48:56
  Speaker 2: a facility like this. So that brings me to Hendrick
• 48:59
  Speaker 2: is essentially the new Yankees, as far as.
• 49:02
  Speaker 3: That's able, you could say. You could say when people
• 49:04
  Speaker 3: talk about it, they talk about Penske, Hendrick and Gibbs
• 49:07
  Speaker 3: is kind of the big the.
• 49:08
  Speaker 1: Big Those are the big three. Those are the big three.
• 49:10
  Speaker 1: Somebody like Gibbs, I know, facility like this. He sees this,
• 49:12
  Speaker 1: it's gonna piss him off. We need to get it.
• 49:13
  Speaker 2: He's sitting in the boardroom right now.
• 49:14
  Speaker 1: Yeah.
• 49:15
  Speaker 2: Yeah, he's got a nice mahogany desk and he's sitting
• 49:17
  Speaker 2: behind it with the cigargo.
• 49:19
  Speaker 1: And guys like this. You need the camera on him
• 49:20
  Speaker 1: with his reaction.
• 49:21
  Speaker 3: Yeah. I was in a meeting with them last week
• 49:23
  Speaker 3: and it's one of the first things that you see
• 49:25
  Speaker 3: that facility over there, because they pride themselves on what
• 49:27
  Speaker 3: they do on Pitt Road too, So it's it'll be
• 49:29
  Speaker 3: interesting to see where everybody goes.
• 49:31
  Speaker 2: Oh yeah, the game's change games change running eyes right now?
• 49:34
  Speaker 2: Is so with these three having the most money, is
• 49:38
  Speaker 2: there a cap involved or are we not even near
• 49:40
  Speaker 2: a cap that open when it comes to getting racers started,
• 49:44
  Speaker 2: getting drivers, getting Pitt crew guys, who's the best, you know,
• 49:48
  Speaker 2: chief of whatever, like these types of things. Clearly I'm
• 49:51
  Speaker 2: green in this stuff, but all these things, if you
• 49:54
  Speaker 2: want all the best guys, it's like money solves most
• 49:56
  Speaker 2: of those problems.
• 49:57
  Speaker 3: So right now, there's there's no cap. There has been
• 50:00
  Speaker 3: a lot of discussion with with the Cup teams. I'd
• 50:03
  Speaker 3: say seventy percent for it, you know, the guys who
• 50:06
  Speaker 3: are winning a lot. Maybe not. I mean you're seeing
• 50:08
  Speaker 3: this in baseball right now, right with you know, the Dodgers.
• 50:11
  Speaker 1: Yeah, you get the leverage here to get it up.
• 50:12
  Speaker 3: And so yeah, and so that's I think we're we're
• 50:15
  Speaker 3: definitely gonna look at something. I don't know if it'll
• 50:17
  Speaker 3: go through, but it's it's more so you know, not
• 50:19
  Speaker 3: to not for driver salaries or anything like that, but
• 50:22
  Speaker 3: just what what is the amount that can be spent
• 50:24
  Speaker 3: to go racing? On a team, and it's complicated because
• 50:27
  Speaker 3: a lot of these guys are in different businesses, you know,
• 50:29
  Speaker 3: and it's not just the race team. They've got different
• 50:31
  Speaker 3: entities that are involved and helping fund the race team.
• 50:34
  Speaker 3: So it'd be hard to police. But you know, we'll
• 50:36
  Speaker 3: look at it. I think it's, you know, as a
• 50:38
  Speaker 3: sport evolves, we've got to make sure that we put
• 50:40
  Speaker 3: on the most competitive races. And you know, we don't
• 50:43
  Speaker 3: want to see where three organizations win every single race.
• 50:46
  Speaker 3: That's not good for the fans. So we've got to
• 50:48
  Speaker 3: look at how we balance that, see how it ebbs
• 50:51
  Speaker 3: and flows as well.
• 50:51
  Speaker 1: Yeah, do you have a vision that you can share
• 50:56
  Speaker 1: in the future that like You're like, damn, it would
• 50:58
  Speaker 1: be really cool to see something like this happen.
• 51:02
  Speaker 3: For the overall for the sport.
• 51:05
  Speaker 1: And I'm asking the question. I'm like, who knows how
• 51:07
  Speaker 1: much you can even share?
• 51:08
  Speaker 2: No, I think what do you got around the corner
• 51:11
  Speaker 2: for us? Yeah?
• 51:12
  Speaker 1: Speaking to Yeah, yeah, some blue balls a little bit.
• 51:17
  Speaker 3: When I look at the sport, I think it's we
• 51:19
  Speaker 3: still have so many places we could go race and
• 51:21
  Speaker 3: do some different things and places where not you know,
• 51:25
  Speaker 3: I want to take races to new markets. You want
• 51:28
  Speaker 3: to be in New York, want to be in the Northwest,
• 51:30
  Speaker 3: want to be in England somehow and do some cool
• 51:32
  Speaker 3: things and then have drivers like get ahead of it.
• 51:35
  Speaker 3: So ideally, you know, start rotating our championship race. You know,
• 51:39
  Speaker 3: right now we're going to be in Miami for for
• 51:41
  Speaker 3: one year, maybe two, but start getting on this cycle
• 51:44
  Speaker 3: where you know, we're gonna announce our twenty seven schedule
• 51:47
  Speaker 3: probably in a couple of weeks, right, that's great. I'd
• 51:50
  Speaker 3: love to be announcing the twenty thirty two schedule so
• 51:52
  Speaker 3: fans can be like, oh, this is awesome and get
• 51:54
  Speaker 3: my arms around this. This is how drivers going to
• 51:57
  Speaker 3: race it, you know, start to get some you know,
• 51:59
  Speaker 3: appreciation for where we're going. So it's more about where
• 52:01
  Speaker 3: we're racing. And then the biggest thing is just working
• 52:04
  Speaker 3: with the drivers to show them, you know, what could
• 52:08
  Speaker 3: be and if you just step out of your comfort
• 52:10
  Speaker 3: zone just a little bit, you're gonna make more money,
• 52:13
  Speaker 3: You're gonna have some more fun hopefully, and just help
• 52:16
  Speaker 3: us grow the sport. So I think you know, this
• 52:19
  Speaker 3: comes down a lot of it from me right now
• 52:21
  Speaker 3: is just communication and it's getting we were all over
• 52:24
  Speaker 3: the place, and now it's just trying to work together
• 52:26
  Speaker 3: as a sport and take advantage of what we have.
• 52:29
  Speaker 3: And we have a cool sport. Man, I've said it right,
• 52:31
  Speaker 3: We've got a badass American sport. Let's embrace this thing.
• 52:34
  Speaker 3: Let's take the momentum and let's work together to grow.
• 52:37
  Speaker 3: And the fans are the fans are there. The fans
• 52:39
  Speaker 3: want us to succeed, and we just got to get
• 52:42
  Speaker 3: out of our own way sometimes and deliver a great product.
• 52:45
  Speaker 1: Our fans out there with a voice wanting you to
• 52:47
  Speaker 1: be in certain in certain cities, at certain tracks. I
• 52:50
  Speaker 1: think you're like.
• 52:51
  Speaker 3: We hear you, we see yeah. I think they want
• 52:54
  Speaker 3: to balance right, So uh, there's fans who are like,
• 52:56
  Speaker 3: why are you in a street race in Chicago? Why'd
• 52:58
  Speaker 3: you go to San Diego? You know, for us seventy
• 53:01
  Speaker 3: percent fans that they came to those races, I'd never
• 53:04
  Speaker 3: seen a NASCAR race before, and then they stuck with us.
• 53:06
  Speaker 3: So it's pretty cool. But we got to balance that.
• 53:09
  Speaker 3: We got to make sure we don't desert kind of
• 53:10
  Speaker 3: the markets where you know we race in Darlington, we
• 53:13
  Speaker 3: racing Talladega, you know, we racing Daytona and the fans
• 53:16
  Speaker 3: know those brands. So it's keeping your really your core
• 53:19
  Speaker 3: core racetracks and then expanding out here. And there may
• 53:22
  Speaker 3: be rotating some races in the future, so you don't
• 53:25
  Speaker 3: always have to go to a racetrack every single year,
• 53:27
  Speaker 3: you know, could you put one on a rotation every
• 53:29
  Speaker 3: two or three years. It's something we might look at
• 53:32
  Speaker 3: number of races. Who knows where we go in the future,
• 53:35
  Speaker 3: you know with new media content, do we look at
• 53:37
  Speaker 3: mid race mid midweek races. So we're all kind of
• 53:40
  Speaker 3: getting together right now as an industry and sitting down
• 53:43
  Speaker 3: and saying, all, right, in twenty thirty, what do we
• 53:45
  Speaker 3: want to look like unless all work together to make
• 53:48
  Speaker 3: this thing go. And that's drivers, owners, everybody, fans have
• 53:52
  Speaker 3: an input to put this together and all get on
• 53:54
  Speaker 3: the same page.
• 53:55
  Speaker 1: Yeah, it sounds like you need some driver buy into.
• 53:58
  Speaker 1: We do know the driver is not that there be selfish.
• 54:00
  Speaker 3: But now whatever we do, right, they got the microphone
• 54:03
  Speaker 3: and so they all.
• 54:04
  Speaker 1: Leverage themselves well enough to have kind of their their leverage.
• 54:07
  Speaker 3: Yeah, we at least got to listen to that. We
• 54:09
  Speaker 3: got to listen. I think we do a great job
• 54:10
  Speaker 3: when you compare us to other sports. I mean, I'm
• 54:13
  Speaker 3: at just about every single race. You know. We see
• 54:16
  Speaker 3: these guys every single weekend and we talk to them.
• 54:19
  Speaker 3: I don't think other leagues are doing that right, and
• 54:21
  Speaker 3: so that's good and bad. We always get the input,
• 54:23
  Speaker 3: but as long as we're listening. And then what I've
• 54:25
  Speaker 3: learned is you better if you're going left when they
• 54:28
  Speaker 3: wanted to go right, you better have a reason why
• 54:30
  Speaker 3: you did that. Go explain it to them. And then
• 54:32
  Speaker 3: for the most part, they're okay with that. It's when
• 54:34
  Speaker 3: you go left and you haven't had the conversation and
• 54:36
  Speaker 3: you say, I'm not going to listen when when we're
• 54:38
  Speaker 3: in trouble and so we're we're not doing that with.
• 54:42
  Speaker 2: The with the drivers, how difficult is it for you
• 54:46
  Speaker 2: to have these personable relationships with all of them, get
• 54:49
  Speaker 2: to know them, and then still keep business separate from
• 54:51
  Speaker 2: all of them and make those decisions.
• 54:52
  Speaker 3: No, it's hard. So when I was on the competition side,
• 54:55
  Speaker 3: Kevin Harvick and I I almost say we almost came
• 54:57
  Speaker 3: to blows. But there was there was one meeting driver
• 55:00
  Speaker 3: to me that got really heated and he was pissed,
• 55:02
  Speaker 3: and it was like that was the closest I think
• 55:04
  Speaker 3: it's ever come to like. But he's a passionate guy.
• 55:07
  Speaker 3: Saw am. I where my emotions on my sleeve. And
• 55:09
  Speaker 3: he told me at the end of this, if you
• 55:11
  Speaker 3: do your job well, you're going to be the most
• 55:13
  Speaker 3: hated guy in the garage area. And it was tough
• 55:15
  Speaker 3: to hear because you got to make tough calls, right,
• 55:17
  Speaker 3: you want to be friends like you want people to
• 55:20
  Speaker 3: like you. But that's been the biggest lesson for me
• 55:22
  Speaker 3: is you know you're not gonna be everybody's friend just
• 55:25
  Speaker 3: because you got to make tough calls. You got to
• 55:27
  Speaker 3: call someone up and say, hey, we're fineing you. That's
• 55:30
  Speaker 3: part of the job. You don't want to do it,
• 55:31
  Speaker 3: but you know you're the government, right, you got to
• 55:33
  Speaker 3: do some of these things. So the drivers, for the
• 55:36
  Speaker 3: most part, all I can hope for is is some
• 55:38
  Speaker 3: level or respect right that that they're not always going
• 55:40
  Speaker 3: to agree with me or where we're going, but at
• 55:42
  Speaker 3: least there's that open door to have the conversation. Is
• 55:45
  Speaker 3: that that's kind of how I try and go about things.
• 55:48
  Speaker 1: Guys, listen up, we need to talk about something very serious.
• 55:53
  Speaker 1: Oh no breakfast okay, actually, yes, very serious. Because for
• 55:57
  Speaker 1: too long, breakfast has been either nothing but coffee, which
• 56:02
  Speaker 1: is a crime, or a full production chopping, prepping, cooking, cleaning,
• 56:06
  Speaker 1: and by the time you're done, it's basically lunch exactly.
• 56:10
  Speaker 1: And that's why we are fired to have to announce
• 56:12
  Speaker 1: that Kevin's Natural Foods Now has breakfast. Kevin's for breakfast.
• 56:18
  Speaker 1: You guys already know we love Kevin's for lunch and dinner,
• 56:20
  Speaker 1: and now that we get to officially add breakfast to
• 56:23
  Speaker 1: the morning routine with their scrambler starters, which means you
• 56:27
  Speaker 1: can now eat Kevins all day, every day. That's a
• 56:30
  Speaker 1: complete system. That's a winning game plan. Kevin's scramble starters
• 56:34
  Speaker 1: are legit. They're made with tender protein, criss vegetables, and
• 56:37
  Speaker 1: a creamy sauce with insanely good flavors like Denver style
• 56:41
  Speaker 1: ham and white cheddar and spinach and bacon florentine. Just
• 56:45
  Speaker 1: add eggs for a delicious scramble in minutes. Plus. They're
• 56:48
  Speaker 1: made with real ingredients, no added sugars, gluten free, soy free,
• 56:53
  Speaker 1: and no mystery meat, just high quality protein. You got
• 56:56
  Speaker 1: that right. You just take the scramble starter out of
• 56:59
  Speaker 1: the free throw it in a pan, add your eggs,
• 57:02
  Speaker 1: drizzling the sauce, and in about fifteen minutes, you've got
• 57:04
  Speaker 1: a real breakfast that's better than anything you've ordered at
• 57:07
  Speaker 1: a restaurant, but without waiting forty five minutes for a table.
• 57:10
  Speaker 1: So yes, Kevin's at your Foods has breakfast now. Find
• 57:13
  Speaker 1: Kevin's Scrambler Starters in the frozen isle at Target, Kroger, Harris,
• 57:17
  Speaker 1: Tater Giant, and Hannaford stores. Kevin's for breakfast morning's just
• 57:22
  Speaker 1: got a major upgrade.
• 57:26
  Speaker 2: Yeah, he said. When I was reading on your notes
• 57:28
  Speaker 2: on everything of being a CEO, how you've kind of
• 57:30
  Speaker 2: like it seems like you've completely shied away from like
• 57:33
  Speaker 2: the typical corporate CEO. Was that a conscious decision that
• 57:36
  Speaker 2: you made or was it just kind of the upbringing
• 57:38
  Speaker 2: of where you started and how you got to where
• 57:39
  Speaker 2: you're at.
• 57:39
  Speaker 3: I think it's just who I am. And you talked about,
• 57:42
  Speaker 3: you know, did you ever aspire to be a CEO?
• 57:44
  Speaker 1: No?
• 57:45
  Speaker 3: You know, I always wanted to do well for myself, righte.
• 57:47
  Speaker 3: But my parents were educators, you know, grew up you know,
• 57:51
  Speaker 3: and and just feel like I want to treat people
• 57:54
  Speaker 3: a certain way and and you know, everybody counts in
• 57:57
  Speaker 3: our business. You know, there's there's guys who are driving
• 58:00
  Speaker 3: the trucks teaching every race. If they don't show up,
• 58:02
  Speaker 3: we're not racing. You know, when you look down from
• 58:04
  Speaker 3: race control before the race, the guy who's just as
• 58:07
  Speaker 3: important to put on races is locking the fence and
• 58:10
  Speaker 3: making sure it's secure. Right. If he doesn't do his job,
• 58:12
  Speaker 3: god knows what can happen, and so all those people matter,
• 58:16
  Speaker 3: And I think, to me, it's having relationships. Listening to
• 58:19
  Speaker 3: all those folks. You know, you got to deal with
• 58:21
  Speaker 3: different folks and you got to move around, you know,
• 58:23
  Speaker 3: some of the sponsors and CEOs, which is part of
• 58:25
  Speaker 3: the role. I enjoy learning from them. But to me,
• 58:27
  Speaker 3: it's just being accessible, being available. I'm not always gonna
• 58:32
  Speaker 3: you know, and and being willing to make mistakes and
• 58:34
  Speaker 3: admit it. You know, I know that I'm not perfect,
• 58:37
  Speaker 3: but get good people around you and try some new things,
• 58:40
  Speaker 3: take some risks, but you know, just try and put
• 58:43
  Speaker 3: the sport in a better place than when when I started.
• 58:46
  Speaker 2: What did a young Steve want to be growing up?
• 58:48
  Speaker 3: Man? That's great question. Probably, yeah, I probably I probably
• 58:54
  Speaker 3: saw myself playing for the Yankees. You know, my grandfather's
• 58:58
  Speaker 3: out there throwing bah. Yeah. So I so it's funny.
• 59:01
  Speaker 3: I grew up playing baseball and then my dad got
• 59:04
  Speaker 3: a job overseas, so he's principal of an international school.
• 59:07
  Speaker 3: We moved to Egypt. Baseball is not too big in Egypt,
• 59:10
  Speaker 3: so we started a league there and we ended up
• 59:14
  Speaker 3: playing in the Big League World Series representing Africa and Europe, like,
• 59:19
  Speaker 3: and it was crazy because we showed up in Miami
• 59:21
  Speaker 3: and all the media was like, do you guys ride camels?
• 59:24
  Speaker 3: You know, and we're we're all Americans like it, But
• 59:27
  Speaker 3: it was it was weird playing that, so I still
• 59:28
  Speaker 3: thought I had a shot. And then we played like,
• 59:31
  Speaker 3: you know, USA East Venezuela. I think we lost like
• 59:34
  Speaker 3: twenty forty two. I was like, all right, all right,
• 59:36
  Speaker 3: my times, my time's over here. But I still love
• 59:39
  Speaker 3: the game. I just I'm a big sports fan. I
• 59:41
  Speaker 3: love all kinds of sports.
• 59:42
  Speaker 1: Yeah, that was Egypt. I'm just trying to envision. The
• 59:43
  Speaker 1: only picture I have in my head of him playing
• 59:45
  Speaker 1: baseball in Egypt is pyramids in the background.
• 59:47
  Speaker 2: Yeah somewhere, just to start here, do you think those
• 59:53
  Speaker 2: pyramids were built by man or by aliens.
• 59:56
  Speaker 1: It's a great question.
• 59:58
  Speaker 3: I did. So my graduation high school photos, we're all
• 1:00:00
  Speaker 3: sitting on the pyramids. Yeah, it was.
• 1:00:02
  Speaker 1: It was wild your graduation photos.
• 1:00:03
  Speaker 2: You guys just chilling on the pyramids. Yeah, you're not
• 1:00:06
  Speaker 2: thinking about the movie The Mummy at all.
• 1:00:07
  Speaker 3: No, I don't know what I was thinking. So it
• 1:00:09
  Speaker 3: probably had a few beers in it. There was no
• 1:00:11
  Speaker 3: drinking age either in Egypt, so it was a.
• 1:00:12
  Speaker 1: Good, nice experience.
• 1:00:13
  Speaker 3: Yeah, it was. It was good. So I came when
• 1:00:15
  Speaker 3: I got to college at Rollinson in Florida, I was like,
• 1:00:17
  Speaker 3: what do you mean, Like, what are we doing here? Yeah,
• 1:00:19
  Speaker 3: it's a little bizarre, but now.
• 1:00:20
  Speaker 1: Egypt was kind of bragging about how you could drink.
• 1:00:22
  Speaker 3: Yeah, it was like what happened here? But it was great.
• 1:00:25
  Speaker 3: I loved it because you got to travel around the world.
• 1:00:27
  Speaker 3: Like so for here, you know, if you're going to
• 1:00:29
  Speaker 3: you're playing football, basketball, baseball, you go to a state
• 1:00:32
  Speaker 3: tournament right for there, if you're playing basketball, you're going
• 1:00:35
  Speaker 3: to Europe and all the international schools are meeting. So
• 1:00:38
  Speaker 3: you know, it was cool. We have the same high
• 1:00:39
  Speaker 3: school that Steve Kerr actually went to. You know, you
• 1:00:42
  Speaker 3: got you got some some people who you met along
• 1:00:45
  Speaker 3: the way, you know, playing and visit in different countries.
• 1:00:48
  Speaker 3: So it was a good time. It's a good time.
• 1:00:49
  Speaker 2: So let me ask you this. Do you think the
• 1:00:51
  Speaker 2: Pyramids were made by man and by.
• 1:00:52
  Speaker 3: I'm gonna go I'm still gonna go man, But I
• 1:00:54
  Speaker 3: don't get it. I still don't get it.
• 1:00:56
  Speaker 2: Yeah, it's pretty insane.
• 1:00:57
  Speaker 3: It's pretty insane. Yeah, when you see it, you're like,
• 1:00:59
  Speaker 3: I don't get it. Yeah.
• 1:01:01
  Speaker 1: Yeah, I haven't done it. I haven't done a deep
• 1:01:04
  Speaker 1: dive enough. Ye, just surface level.
• 1:01:06
  Speaker 3: I feel like the Aliens, there's something, there's something I
• 1:01:09
  Speaker 3: don't impossible.
• 1:01:12
  Speaker 2: And I'll buy in anything, and I'm going to buy
• 1:01:14
  Speaker 2: into the idea that that's extraterrestrial.
• 1:01:16
  Speaker 1: Yeah, I just think, yeah, it does seem a little
• 1:01:18
  Speaker 1: too impossible going to go aliens.
• 1:01:20
  Speaker 3: Yeah yeah, yeah, that's fair.
• 1:01:22
  Speaker 1: I have no good basis or points on that. That's whatsoever.
• 1:01:24
  Speaker 2: I love that.
• 1:01:25
  Speaker 1: Listen to a couple of Joe Rogan pods.
• 1:01:29
  Speaker 4: It is.
• 1:01:31
  Speaker 2: Something over there going on. Where else did you live?
• 1:01:34
  Speaker 2: You lived in Egypt?
• 1:01:35
  Speaker 3: Yeah, so I lived in a Jersey, born in Jersey,
• 1:01:38
  Speaker 3: lived in Massachusetts for six years Egypt, and then I've
• 1:01:40
  Speaker 3: been in Florida for thirty five forty years, but spend
• 1:01:43
  Speaker 3: a lot of time in Florida and in North Carolina,
• 1:01:46
  Speaker 3: so I'm back and forth.
• 1:01:46
  Speaker 2: How many days are you on the road during the
• 1:01:49
  Speaker 2: NASCAR season?
• 1:01:50
  Speaker 3: Ah, man, I'd say too many, least half two more. Yeah,
• 1:01:54
  Speaker 3: so I kind of split time between Florida and Charlotte
• 1:01:57
  Speaker 3: offices and then going to the races also, so trying
• 1:01:59
  Speaker 3: to get to as many as I can.
• 1:02:01
  Speaker 1: What do you give an embarrassing punk fact about you?
• 1:02:04
  Speaker 3: Oh yeah, embarrassing fun fact about me.
• 1:02:08
  Speaker 1: Yeah, just to break the ice, I went the bed
• 1:02:10
  Speaker 1: till strongly, you knoweens.
• 1:02:12
  Speaker 3: You know, I might have to go with that till
• 1:02:14
  Speaker 3: what age Probably about fourteen is.
• 1:02:16
  Speaker 1: When they blast.
• 1:02:18
  Speaker 2: But I think there was one about a few months ago, right,
• 1:02:20
  Speaker 2: we had a little dribble.
• 1:02:21
  Speaker 3: Oh yeah, that's fair, that's fair.
• 1:02:22
  Speaker 1: I did I have feed the bed twice at the
• 1:02:24
  Speaker 1: age of thirty six. But new researchers came out. I
• 1:02:29
  Speaker 1: have a system my brain that could be playing. It's benign,
• 1:02:32
  Speaker 1: nothing scary.
• 1:02:34
  Speaker 3: No, I'd probably go with that till about Yeah. Yeah,
• 1:02:37
  Speaker 3: I was a little older than I should have been. Still,
• 1:02:39
  Speaker 3: yeah you were bed Yeah, yeah, how old I really
• 1:02:42
  Speaker 3: looked back into that, but old enough not to be
• 1:02:44
  Speaker 3: doing it.
• 1:02:45
  Speaker 1: I remember when I need an age. You can't just
• 1:02:46
  Speaker 1: say old enough. You could say eight or nine, and
• 1:02:48
  Speaker 1: I'm like, all.
• 1:02:49
  Speaker 3: Right, yeah, no, I think it was eight or nine. Yeah, well, yeah,
• 1:02:52
  Speaker 3: I think it was eight or nine because it was
• 1:02:54
  Speaker 3: it was Massachusetts, so that's when. Yeah, yeah, so eight
• 1:02:57
  Speaker 3: or nine.
• 1:02:57
  Speaker 1: Did you when you were an adult at all? No? Man,
• 1:02:59
  Speaker 1: like I might have one a year.
• 1:03:01
  Speaker 3: No, that doesn't happen. Man, I can handle my drinks.
• 1:03:04
  Speaker 1: And I know Doc would say no. Cool laid up
• 1:03:06
  Speaker 1: to seven and it shook me.
• 1:03:11
  Speaker 2: What it is the off season? What do you like
• 1:03:12
  Speaker 2: to do to enjoy yourself.
• 1:03:14
  Speaker 3: I'm a big traveler. Even though I travel all the time.
• 1:03:16
  Speaker 3: I like family, like we usually do one big trip trying,
• 1:03:19
  Speaker 3: you know, a year, see someplace new, or go out
• 1:03:21
  Speaker 3: and just have some fun. So it's become a thing
• 1:03:24
  Speaker 3: where my kids I'll look forward to it, like, hey,
• 1:03:26
  Speaker 3: we're all going to be together for at least a
• 1:03:27
  Speaker 3: week or ten days. So I went to New Zealand, Australia,
• 1:03:31
  Speaker 3: South Africa, so just kind of checking things out and
• 1:03:34
  Speaker 3: having some fun along the way.
• 1:03:35
  Speaker 1: What's been your favorite I hear a lot of good
• 1:03:37
  Speaker 1: things about South Africa.
• 1:03:38
  Speaker 3: South Africa was awesome. I would say, yeah, you gotta go,
• 1:03:42
  Speaker 3: you gotta go if you've never been. When the kids
• 1:03:44
  Speaker 3: are of age, take them on Asfari. It's just the
• 1:03:47
  Speaker 3: coolest thing going. Man, It's fun. The people are great.
• 1:03:49
  Speaker 3: And then I would say, I mean, I love Europe.
• 1:03:51
  Speaker 3: New Zealand is I'd live there, man. It's just beautiful
• 1:03:56
  Speaker 3: man because no one. You got all these cool outdoor
• 1:03:58
  Speaker 3: places and no one's there so you can just do
• 1:04:00
  Speaker 3: whatever he wants. Great, but it's my favorite still Ireland.
• 1:04:03
  Speaker 3: You know, grew up Irish, so still love going to
• 1:04:05
  Speaker 3: the pub and having a pint and maybe playing a
• 1:04:08
  Speaker 3: little golf every once in a while. The boys, yeah
• 1:04:11
  Speaker 3: with the locals. Yeah yeah lads. McGregor guy, I was
• 1:04:17
  Speaker 3: last week, no up until this past week. So what
• 1:04:19
  Speaker 3: I loved about McGregor was just what a personality talk
• 1:04:23
  Speaker 3: shit and and his press conferences to me were a
• 1:04:25
  Speaker 3: must watch. Right, loved loved what he did, loved the
• 1:04:28
  Speaker 3: personality brought and something for us. And I don't know
• 1:04:32
  Speaker 3: how to balance this, right, but we've looked at you know,
• 1:04:34
  Speaker 3: we're't a dangerous sport, right, these guys are out there,
• 1:04:36
  Speaker 3: you know, three wide, two hundred miles an hour, and
• 1:04:39
  Speaker 3: it's a balance of family and then racing, right, and
• 1:04:42
  Speaker 3: the difference in UFC. You know when our kids are
• 1:04:45
  Speaker 3: when our drivers are going to driver intros, you know
• 1:04:47
  Speaker 3: they're with their kids, right, and it's hard to kind
• 1:04:49
  Speaker 3: of show that. You know, these guys are then going
• 1:04:51
  Speaker 3: to get in a car and go two hundred miles
• 1:04:53
  Speaker 3: an hour.
• 1:04:53
  Speaker 1: It's like the switch.
• 1:04:54
  Speaker 3: How do they do it right versus McGregor coming in
• 1:04:57
  Speaker 3: with the music and you know, the tattoos. You know,
• 1:04:59
  Speaker 3: it's a whole image, and so we're trying to steal
• 1:05:01
  Speaker 3: a little bit from them on how they do it
• 1:05:03
  Speaker 3: in the atmosphere. But yeah, this last fight that was
• 1:05:06
  Speaker 3: that was awful, but it was it was just not
• 1:05:09
  Speaker 3: good man.
• 1:05:10
  Speaker 2: Yeah, it was just hard watching him walk out.
• 1:05:13
  Speaker 1: I was just getting it.
• 1:05:13
  Speaker 3: Didn't look at Yeah, that's right. He didn't look the same.
• 1:05:17
  Speaker 1: He was.
• 1:05:17
  Speaker 2: Will was on a family trip and it he was
• 1:05:19
  Speaker 2: all over the world. Man, he was traveling everywhere. But
• 1:05:22
  Speaker 2: the goal was he was going to land in Nashville
• 1:05:24
  Speaker 2: around six, get on a plane immediately and come to
• 1:05:26
  Speaker 2: v And it just didn't ended up just not working out.
• 1:05:29
  Speaker 2: He wouldn't have made it anyway because you had a
• 1:05:31
  Speaker 2: delay or something like that. But these fights come up.
• 1:05:34
  Speaker 2: We're with the early prelims, were watching all of them
• 1:05:36
  Speaker 2: go down, and when he started to walk out, the
• 1:05:39
  Speaker 2: music starts or yeah, goose racing. Holloway looks loose and
• 1:05:43
  Speaker 2: ready to go, and then he comes on the big screen,
• 1:05:46
  Speaker 2: the crowded ups and I get excited. I'm looking at
• 1:05:49
  Speaker 2: him like, this is not mentally here right now. No,
• 1:05:51
  Speaker 2: it just didn't feel like he was he was.
• 1:05:53
  Speaker 3: I went to uh the McGregor Diaz fight years ago
• 1:05:56
  Speaker 3: in Vegas sixteen.
• 1:05:58
  Speaker 2: Yeah, I was there. It was the first year of.
• 1:06:00
  Speaker 3: Weavable atmosphere, right and just crazy. Yeah, and I was like,
• 1:06:03
  Speaker 3: how do we repeat that? Yeah, it was unreal, but yeah,
• 1:06:06
  Speaker 3: it didn't look didn't look like the same guy. Yeah.
• 1:06:09
  Speaker 1: You ever thought about like if there's like five drivers
• 1:06:11
  Speaker 1: that in this new this new playoff layout, five drivers
• 1:06:16
  Speaker 1: they could all they could all win. I'm trying to
• 1:06:17
  Speaker 1: think of the press conference and you just have a
• 1:06:20
  Speaker 1: little press or where it's just the individuals who might
• 1:06:22
  Speaker 1: win it.
• 1:06:23
  Speaker 3: Just get them in there, get them here, yep. And
• 1:06:25
  Speaker 3: talking about like, yeah, I remember with McGregor. Who the
• 1:06:27
  Speaker 3: f is that guy? It's one of the greatest lines going, right,
• 1:06:30
  Speaker 3: So I think that would be cool. And I think
• 1:06:32
  Speaker 3: we're getting back to that with the drivers. So when
• 1:06:34
  Speaker 3: you talk about, you know, back in the day, the rivalries,
• 1:06:36
  Speaker 3: we would do some of those things. We had the
• 1:06:38
  Speaker 3: at the time, the chase, and we had all those
• 1:06:40
  Speaker 3: guys up there, So I do think that's something we
• 1:06:42
  Speaker 3: could do.
• 1:06:43
  Speaker 2: Yeah, imagine just him sitting at the podium taking questions.
• 1:06:45
  Speaker 2: Big a line of NASCAR fans. They're able to ask
• 1:06:47
  Speaker 2: these drivers.
• 1:06:48
  Speaker 1: Or if they're a little reserved. Again, yeah, we could
• 1:06:51
  Speaker 1: still say no, but we wouldn't have you.
• 1:06:52
  Speaker 3: Guys, there's absolutely little little money. Yeah, yeah, yeah, and
• 1:06:59
  Speaker 3: we'll see it up. That's fantastic like that when he
• 1:07:01
  Speaker 3: said this about you, that's that's awesome.
• 1:07:04
  Speaker 2: I can't I can't wait for the day we have
• 1:07:05
  Speaker 2: hosts of bar and we can just play.
• 1:07:06
  Speaker 1: Back all the No.
• 1:07:09
  Speaker 2: Man, And I'm not taking it personal yet, but it's
• 1:07:11
  Speaker 2: getting that. I'm getting close.
• 1:07:13
  Speaker 1: I'm getting close to it because he's turned us down
• 1:07:14
  Speaker 1: a couple of times. I believe I.
• 1:07:16
  Speaker 2: Think he said not it's not a good time for him. Guys,
• 1:07:18
  Speaker 2: focus on driving. Yeah, focused on driving still my favorite.
• 1:07:21
  Speaker 1: I seem going to the s piece and other stuffing
• 1:07:23
  Speaker 1: in the Nashville real.
• 1:07:26
  Speaker 3: Yeah, bigger than the Yes. Absolutely, What do we talk
• 1:07:29
  Speaker 3: was pretty more. Yeah.
• 1:07:30
  Speaker 2: I saw a couple of clips and I was like, yeah, bitch,
• 1:07:33
  Speaker 2: you got any questions you're you're a NASCAR guy.
• 1:07:35
  Speaker 1: I don't.
• 1:07:35
  Speaker 3: I don't know, necessarily have a questions more of a statement.
• 1:07:38
  Speaker 5: I worked at NASCAR back in twenty twenty two, and uh,
• 1:07:41
  Speaker 5: back then it just kind of felt more corporate yep.
• 1:07:44
  Speaker 5: And then this year with like the kind of the
• 1:07:48
  Speaker 5: the slogan for like hell yeah, and like you're saying,
• 1:07:51
  Speaker 5: it's like an America, like the badass American sport. I
• 1:07:54
  Speaker 5: just and like hearing everything you just said, it's like,
• 1:07:56
  Speaker 5: I'm super excited for where the sport's going.
• 1:07:59
  Speaker 4: And obviously it's a lot to do with you. So
• 1:08:01
  Speaker 4: I just want to say I'm super excited. I appreciate it.
• 1:08:03
  Speaker 4: That's good to hear. And that's because I think we've
• 1:08:05
  Speaker 4: got to be proud of who we are. Right we
• 1:08:07
  Speaker 4: were trying to be somebody we're not and got us
• 1:08:10
  Speaker 4: in trouble. So I think, you know, embracing who you
• 1:08:13
  Speaker 4: got racing. You know, there's there's gonna be some challenges
• 1:08:16
  Speaker 4: as we go along, but just you know, I said,
• 1:08:19
  Speaker 4: this sounds really nut, but bringing some fun back.
• 1:08:21
  Speaker 3: I mean the garage area during that time, right was
• 1:08:24
  Speaker 3: it was miserable. I mean people were coming in the garage,
• 1:08:26
  Speaker 3: everyone went their own way. And now you're seeing people excited.
• 1:08:29
  Speaker 3: You know, it's a grind, it's a long season, but
• 1:08:31
  Speaker 3: I think people are excited each and every race we
• 1:08:33
  Speaker 3: go to and just have some fun. Man, we're in
• 1:08:36
  Speaker 3: a pretty We're pretty privileged to be able to do
• 1:08:38
  Speaker 3: what we do. And you know, if the fans don't
• 1:08:40
  Speaker 3: see you having fun, why would they want to watch? Right,
• 1:08:42
  Speaker 3: And it's it's big time sports. I get that, but
• 1:08:45
  Speaker 3: you got to invite them in to, you know, have
• 1:08:47
  Speaker 3: a little relief from what they deal with each and
• 1:08:49
  Speaker 3: every day.
• 1:08:50
  Speaker 1: What was the one or two things that made it
• 1:08:51
  Speaker 1: so miserable When you're thinking back at the time and
• 1:08:53
  Speaker 1: you're like, man, it just felt miserable.
• 1:08:55
  Speaker 3: I think you know, we were going through a time
• 1:08:57
  Speaker 3: when we were chasing a lot, sponsorship was down on,
• 1:09:00
  Speaker 3: our ratings, weren't doing great, So everybody's kind of pointing
• 1:09:02
  Speaker 3: fingers there wasn't a ton of direction. And I think
• 1:09:06
  Speaker 3: now when you look at the sport, everybody's rallied around,
• 1:09:08
  Speaker 3: like we have a big opportunity now in the next
• 1:09:10
  Speaker 3: three to four years to kind of come together. You know,
• 1:09:13
  Speaker 3: right now, i'd say, you know, we're nice to have sport.
• 1:09:16
  Speaker 3: You know, when you look at networks and everything, we're
• 1:09:18
  Speaker 3: not a must have. And you know that's the goal, man.
• 1:09:20
  Speaker 3: We want to be a must have sport. That if
• 1:09:22
  Speaker 3: you're any one of these networks, any one of these
• 1:09:25
  Speaker 3: you know, digital streaming, you better have NASCAR because that's
• 1:09:28
  Speaker 3: where eyeballs are going to be. And we got to
• 1:09:30
  Speaker 3: put ourselves in a position to do that. And I
• 1:09:32
  Speaker 3: think we're on our way. I think people are coming,
• 1:09:34
  Speaker 3: people are experiencing the sport, so you know, more of
• 1:09:37
  Speaker 3: that we can do. We can get away from you know,
• 1:09:39
  Speaker 3: where we were in the past and and truly get
• 1:09:41
  Speaker 3: back to those you know, when I started, we were
• 1:09:44
  Speaker 3: literally chasing IndyCar, and we said, if we can just
• 1:09:46
  Speaker 3: be bigger than IndyCar, this will this will be unbelievable.
• 1:09:49
  Speaker 3: You know. Now, you know, I want to look at
• 1:09:51
  Speaker 3: I want to be the fastest growing sport in the
• 1:09:53
  Speaker 3: world and we got some work to do to do that,
• 1:09:55
  Speaker 3: but we got to rally around that and go.
• 1:09:58
  Speaker 2: So have we seen this start to do?
• 1:10:00
  Speaker 3: Yeah, the tendance is up, ratings are up. But the
• 1:10:03
  Speaker 3: biggest thing for us, Taylor, we're seeing as young people.
• 1:10:06
  Speaker 3: So we used to be, you know, the king of
• 1:10:08
  Speaker 3: the fifty five year old demo, right, and that's growing
• 1:10:10
  Speaker 3: and the young we were struggling. And now with Amazon,
• 1:10:14
  Speaker 3: Fox everybody, we're seeing that younger demo grow, which is
• 1:10:17
  Speaker 3: big for us. Now we got to keep them though.
• 1:10:18
  Speaker 3: It's it's our job to like, all right, you know,
• 1:10:20
  Speaker 3: people are coming in sampling it, you know, don't just
• 1:10:23
  Speaker 3: go to one race and that was cool. You know,
• 1:10:25
  Speaker 3: how do we keep them going and keep them interested?
• 1:10:27
  Speaker 3: And you guys talked about man, more stories, more content,
• 1:10:30
  Speaker 3: more stuff that they get involved in. That's you know,
• 1:10:33
  Speaker 3: we're just scratching the surface of storylines. Yeah. Absolutely, everything
• 1:10:37
  Speaker 3: you guys having you know, you guys paying attention to
• 1:10:39
  Speaker 3: sports huge for us. I mean that's you know, we
• 1:10:41
  Speaker 3: appreciate that and uh, that's going to help us grow.
• 1:10:44
  Speaker 2: Dude, we appreciate you allowing us into the world. Minute.
• 1:10:47
  Speaker 2: What I said at the begining of the show, like
• 1:10:48
  Speaker 2: going to Nashville, we felt I mean I felt like royalty.
• 1:10:51
  Speaker 2: Everyone was like, hey, thanking, I'm thinking of myself. No, no, no,
• 1:10:54
  Speaker 2: this is we appreciate you just allowing us to be
• 1:10:56
  Speaker 2: a part of it.
• 1:10:56
  Speaker 1: Man.
• 1:10:57
  Speaker 2: With the access. It all comes back to if these
• 1:10:59
  Speaker 2: fans can just go to race, yes, they will understand
• 1:11:02
  Speaker 2: what NASCAR is all about, because it is. It's badass.
• 1:11:05
  Speaker 1: Ye.
• 1:11:05
  Speaker 2: We need to get these pit crew guys, we need
• 1:11:07
  Speaker 2: to have more on them.
• 1:11:08
  Speaker 3: I agree with that. Yeah, having some of them guessed.
• 1:11:10
  Speaker 2: Those dudes too, the way they're hanging out. Like I've
• 1:11:12
  Speaker 2: said the suit so many times when we're at the race.
• 1:11:14
  Speaker 2: A couple of guys they brought me over and like
• 1:11:16
  Speaker 2: showing me the cameras of like them literally watching film.
• 1:11:19
  Speaker 3: And every single stop now like they're.
• 1:11:21
  Speaker 2: Joking around and messing. Then as soon as a caution
• 1:11:23
  Speaker 2: comes up or they're getting ready to do a pit
• 1:11:25
  Speaker 2: it's like they completely switch. It's like oh ship, yeah, yeah, badass.
• 1:11:30
  Speaker 2: A couple of guys, pretty performative, then washed a little bit,
• 1:11:33
  Speaker 2: but it's awesome. I'm all about it. I'm all in
• 1:11:37
  Speaker 2: on it.
• 1:11:37
  Speaker 1: Yeah. To your point too, just all the access, like
• 1:11:40
  Speaker 1: it's not just like you're thinking, we're going to go
• 1:11:42
  Speaker 1: around and have some uh this VIP experience that's separate
• 1:11:45
  Speaker 1: from everything else now because your guys is hosting us.
• 1:11:48
  Speaker 1: Was unbelievable, but all the it felt like everybody's involved
• 1:11:52
  Speaker 1: in everything that is happening and going on.
• 1:11:54
  Speaker 3: We got to be the easiest sport to want to
• 1:11:56
  Speaker 3: come and be a part of, and we got to
• 1:11:58
  Speaker 3: be a sport that it's not something you have to do,
• 1:12:00
  Speaker 3: that that you want to do. So we're getting there.
• 1:12:03
  Speaker 3: So it's good to hear.
• 1:12:04
  Speaker 1: This has been awesome, Jack, Do you have anything anything
• 1:12:07
  Speaker 1: off top?
• 1:12:09
  Speaker 3: Okay, idea, We've had some good ideas, all righty good.
• 1:12:14
  Speaker 2: Jack, producer of our show.
• 1:12:16
  Speaker 6: We got the CEO growing the game, you know, talking
• 1:12:19
  Speaker 6: about that and getting kids involved more. The idea is
• 1:12:22
  Speaker 6: like a Hendrix or you know, every every every team
• 1:12:26
  Speaker 6: doing like a camp for kids, you know, grow the game,
• 1:12:28
  Speaker 6: get the guys out there and uh, you know going
• 1:12:32
  Speaker 6: that way.
• 1:12:33
  Speaker 3: So Jack, that's the Jack, do you have a contract here?
• 1:12:36
  Speaker 3: Can we I'm kind of everywhere for debate. It's an
• 1:12:41
  Speaker 3: awesome idea. So one of the things we're looking at
• 1:12:43
  Speaker 3: and and kind of put this out there too. So
• 1:12:46
  Speaker 3: the So the team brands, right, the teams don't have
• 1:12:48
  Speaker 3: you ask who the Yankees? Right, People are like there's
• 1:12:51
  Speaker 3: Hendrick Motorsports, there's Joe Gibbs Racing, and those brands aren't
• 1:12:54
  Speaker 3: big as well. And I think we want to look
• 1:12:56
  Speaker 3: to grow those also with the drivers, so that people
• 1:12:59
  Speaker 3: know that if a driver comes in for a year
• 1:13:01
  Speaker 3: and he's gone, you know, what's the culture? What is
• 1:13:04
  Speaker 3: what is Hendrick Motorsports all about?
• 1:13:05
  Speaker 2: Right?
• 1:13:05
  Speaker 3: What do they stand for? What's roush Racing all about?
• 1:13:07
  Speaker 3: What do they stand for? So doing a better story
• 1:13:10
  Speaker 3: but the camps would be huge. I think that's a
• 1:13:11
  Speaker 3: great idea. I mean another sport there's yeah, that's that's fantastic.
• 1:13:15
  Speaker 3: Carts and work your way up. I love it. We
• 1:13:17
  Speaker 3: got a bunch of good ideas out of this brainstorm.
• 1:13:20
  Speaker 3: This is good man, absolutely.
• 1:13:22
  Speaker 6: And the question is do you always travel with the
• 1:13:25
  Speaker 6: mariachi band or is that just a thing I do?
• 1:13:27
  Speaker 3: So I told Jen I'm not coming unless I have
• 1:13:30
  Speaker 3: some intro music. I chose mariachi today. I didn't know
• 1:13:32
  Speaker 3: it was your birthday, so I didn't want to. I
• 1:13:35
  Speaker 3: did not want to get in front of you, but
• 1:13:37
  Speaker 3: you know, I got to have.
• 1:13:38
  Speaker 2: My You know, I all have many days in this life.
• 1:13:40
  Speaker 3: I appreciate you guys letting that happen too.
• 1:13:43
  Speaker 2: Yeah, that was just ten out of ten.
• 1:13:45
  Speaker 1: Man, this spot, I feel like I can just Steve
• 1:13:48
  Speaker 1: can go in and be like, hey, guys, we're just
• 1:13:50
  Speaker 1: gonna we're gonna watch this podcast today. Yeah, and then
• 1:13:52
  Speaker 1: let me see, let me hear your takeaways.
• 1:13:54
  Speaker 3: Let's see what we got board. Yeah, most of the family,
• 1:13:59
  Speaker 3: white guys. It's the owners, so yeah, yeah, just kidding.
• 1:14:04
  Speaker 1: They're going to hear the part of like cap and
• 1:14:06
  Speaker 1: everything else.
• 1:14:07
  Speaker 2: Yeah, you don't want to cap you to start funding
• 1:14:10
  Speaker 2: these kids that you used to get exactly exactly we're
• 1:14:13
  Speaker 2: brand up, Yeah, your brand into a billion dollar.
• 1:14:15
  Speaker 3: Company and then everything goes Yeah, they're going to get a.
• 1:14:20
  Speaker 2: Good idea, feel good man, So yeah, we'll invoice you
• 1:14:23
  Speaker 2: for the ideas.
• 1:14:24
  Speaker 3: Thank you, I appreciation and thanks again for the time.
• 1:14:27
  Speaker 2: Thank you people around a pause. Man, have an incredible time.
• 1:14:31
  Speaker 3: Great to have you on race with the boys and
• 1:14:32
  Speaker 3: make fun of priests. When he comes up here.
• 1:14:34
  Speaker 2: We'll do we will do, we will do it.
• 1:14:36
  Speaker 1: NASCAR is all happy that baseball did not work out,
• 1:14:38
  Speaker 1: so that way you could be sitting in the seat.
• 1:14:40
  Speaker 3: It's fantastic.
• 1:14:41
  Speaker 2: Thanks man, thanks for watching the race with the boys.
• 1:14:43
  Speaker 2: Please subscribe, leave a comment, big hugs, tiny kisses, love it.
• 1:14:47
  Speaker 1: That was awesome. Thank you. Yeah.
• 1:14:50
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