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When to Ask for Help With Your Podcast (And When to Push Through) · Abbey the Podcast Lady

• 0:05
  Hello and welcome to another episode of Abby
• 0:08
  the Podcast Lady and we are once again podcasting
• 0:11
  at the lake because it is summer. And this is
• 0:15
  where I'm spending pretty much every second of
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  free time that I possibly have. Not just because,
• 0:19
  you know, it's the lake and it's summer and we
• 0:21
  want to be outside and enjoying the nice weather
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  in Minnesota for the very few months that we
• 0:26
  have it, but because the internet is way better
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  here than it is at my house. And I can not for
• 0:31
  the life of me figure out why I live in a highly
• 0:34
  populated area with the worst internet on the
• 0:37
  planet. It's just baffling to me. So I am working
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  from the lake today and I needed to record a
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  couple of podcast episodes. So I figured we would
• 0:43
  set up the camera and do just that. And the one
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  thing I really wanted to touch on for today's
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  podcast episode is when to ask for help with
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  your podcasts. Like when do you like meet that
• 0:53
  threshold of needing someone else to step in
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  and get something done for you? Because I'm kind
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  of reaching that with a different project. I
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  have going on right now. I am launching my first
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  full online coaching program. I have done online
• 1:05
  courses in the past, but this one is like my
• 1:07
  first full official coaching program launch.
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  It's bet on your podcast and I'm really excited
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  for it, but it is so much work. That's what they
• 1:16
  don't tell you about launching an online coaching
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  program is that it is a lot of work to get it
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  up and running. If you're not doing it through
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  something like Udemy or school, or there's like
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  other online coaching. where you basically just
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  upload your content to it and they kind of help
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  you with the SEO for it and whatnot. But I'm
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  doing everything from scratch myself. So I own
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  it and I own my content. And it is not only create
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  the coaching program, which is for me a 21 part
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  video series that will be walking people through
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  everything from setting up your podcast, creating
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  concept, creating cover art. I have tutorials
• 1:50
  on editing. I have tutorials on setting up your
• 1:53
  RSS feed. Like all those get individual videos.
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  So I had to write the scripts, record it edit
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  it and now comes what i consider to be the hard
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  work which is building the website setting up
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  the email list setting up the funnels for that
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  it's a lot there is so much that goes into creating
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  an online course that i feel like people don't
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  tell you about i feel like we see a lot of internet
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  gurus going i created this online course in this
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  online community and i'm making tens of thousands
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  of dollars a month doing it it's like girl that's
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  a lot of work that goes into it on the front
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  end before you even see a penny of that there's
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  a lot of money that goes into it before you even
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  see a return on that investment. So that's kind
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  of what I'm going through right now with the
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  bet on your podcast program. I initially wanted
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  it launched by August and it's looking like maybe
• 2:36
  more of a mid August, probably around my birthday,
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  which is August 9th of this coming out. So putting
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  in the work, getting it done. But what I'm realizing
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  is that is not my zone of genius. My zone of
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  genius is podcast creation. My zone of genius
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  is helping people with their shows, creating
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  the content, editing the shows, making the videos,
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  getting it on RF. CSS, writing show notes, helping
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  draft blogs. That's what I'm good at. I can do
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  that pretty much in my sleep at this point. That
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  is where I thrive. But building websites, setting
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  up email funnels, setting up email campaigns,
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  that is not my zone of genius. And nor do I want
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  it to be. That's just not what lights my soul
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  on fire. Am I capable of learning it? Am I capable
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  of doing it? Yes. Will it be done to the absolute
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  highest level that I can do? Yes. Is that someone
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  else's highest level of what they can do? Maybe,
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  probably. I don't know. Depends on the person.
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  So kind of what I'm getting at here is I've reached
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  the point in building out this online course
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  where I have kind of tapped all of my own resources.
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  I did the parts that I was really good at, which
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  is creating the courses and the content and the
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  videos and the scripts and the tutorials. Like,
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  great, I can do that. No problem. That is easy
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  to me. That comes very naturally. I know what
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  I'm talking about. I'm the expert in that area.
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  But I am really struggling with the website email
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  campaign portion. And it's like, when? do I need
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  to ask for help? And so I wanted to run that
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  through the filter of you creating your own podcast
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  and realizing when do I need to ask for help
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  with this? Because it's just not what I know.
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  It's not what I do. I'm not familiar with this.
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  And that's not to say you're not capable of becoming
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  a genius in that aspect. That's not to say that's
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  not ever going to be your zone of genius. You
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  can definitely learn it. We all start somewhere.
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  We're all beginners at something at some point.
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  Even I was a beginner podcaster at some point,
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  just kind of floundering and figuring it. out
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  on my own. And now it's like back on my hand,
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  second nature. So we all kind of reached that
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  threshold of like, how much am I actually capable
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  of? And then what's really sad is sometimes we
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  get to the point of like a roadblock that we
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  can't get past. And we're like, well, I'm just
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  going to give up. I'm just going to throw in
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  the towel. I can't get any further than this
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  and I'm quitting. And that's the last thing I
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  want you to do is actually quit making your podcast
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  because you don't know what you're doing, how
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  to get past that hurdle, that sort of thing.
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  So when do you ask for help? When you hit that
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  threshold, when you feel like you're gonna give
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  up because you don't know how to do the next
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  step or you don't even know where to find how
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  to do the next step that is the point where you
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  need to reach out to someone and say hey have
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  you been through this before or do you know someone
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  who's done this before that can help me and maybe
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  pay for some like online one -on -one coaching
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  sessions or maybe pay for an online course or
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  heck even hire them to do something for you so
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  you don't have to that's where I come in with
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  a lot of my clients I like to say I let my podcast
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  clients do I think all parts of podcasting is
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  the fun part but the fun part that everyone thinks
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  podcasting is which is sitting down with a microphone
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  and talking for an extended period of time and
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  then it's just a podcast and it's out in the
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  world there's actually a lot of back -end work
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  that goes into it which includes editing and
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  content creation and show notes and distribution
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  and there's just so much that goes into it that
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  is kind of unseen in the podcasting world that
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  people hit roadblocks with like they can sit
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  down and record on their phone with a microphone
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  and say yep i made a podcast now what they don't
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  know to go to rs sss .com. They don't know how
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  to set up that feed. They don't know how to set
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  up their distribution. They don't know how to
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  write show notes. They don't know how to repurpose
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  their podcast into marketing assets for their
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  business. And that's what I do for them. And
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  that is like where I come in and help. And all
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  of my clients have expressed to me how grateful
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  they are to have me in their corner. A lot of
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  them have said, I would not be doing this if
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  it wasn't for you helping me through the parts
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  that I don't know how to do and don't want to
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  learn how to do. And I think that's the biggest
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  thing when it comes to asking for help. Is it
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  something you actually want to learn how to do
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  successfully? Or is it something that you don't
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  even have any interest or desire to learn how
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  to do? My client, Liz, we've been working on
• 6:29
  her podcast for many, many years now. And from
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  day one, she's like, I want to do this, but I
• 6:34
  don't want to learn how to do the parts that
• 6:36
  you love to do. She's like, I have no desire
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  to learn how to edit something. I have no desire
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  to create the content that goes with it. It's
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  just not her thing, but she loves making her
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  podcast. She loves recording it. She loves interviewing
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  people. She loves sharing what she knows and
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  sharing her. knowledge with the world. She just
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  has no desire to actually like do any of the
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  elements to create the show, which is fine. And
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  knowing that is her threshold of like that's
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  where she would stop herself if there was no
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  help. Like that's when you know to ask for help.
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  It's with the things that you don't know how
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  to do and don't want to learn how to do. That's
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  when you find someone else to do it for you.
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  Now when it comes to me with setting up this
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  coaching program, is it something I actually
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  kind of want to learn how to do? Honestly, yeah,
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  because I like learning and this is kind of in
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  my realm of things. that I seem to naturally
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  latch onto. I struggle with a lot of these things
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  at first, but once I kind of have the bare bones,
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  the basics of how to do it, I'm actually very
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  comfortable doing it. And then in turn, taking
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  what I learned and helping other people do it
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  as well. So this is something that I don't see
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  myself outsourcing at the moment. It's something
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  that I see myself kind of getting in the mud,
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  getting my hands dirty, learning how to do it,
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  doing it probably wrong a few times before it
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  ends up being right. And I'm okay with that.
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  Is it gonna take more time? and more energy and
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  more effort and maybe even more resources because
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  I'm so strapped for time right now? Probably,
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  but it's not something I have the urge to totally
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  offload and not learn how to do. So I don't see
• 8:00
  myself offloading this task. If that changes,
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  I am more than willing to let you know. I am
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  very open and honest about everything I do. So
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  that is currently where I'm at with that. So
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  when it comes to you and your podcast and you're
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  hitting that roadblock and you don't know what
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  the next steps are, ask yourself the question,
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  am I willing to learn how? to do this and do
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  it poorly at first or do I just not want to learn
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  this at all is this something you're comfortable
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  handing off to someone else and just having it
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  done for you I think that's what the real like
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  test is when it comes to knowing whether or not
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  to ask for help in your podcasting journey and
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  as always if you are at that point you're like
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  I don't know what the next step is I don't know
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  what to do I don't know what I'm doing reach
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  out to me that's what I'm here for that's what
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  I offer is you can either set up a call to pick
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  my brain and ask me any question you have that's
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  really great for hitting like really specific
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  roadblocks because I usually can help you pass
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  them instantly in that sort of situation. So
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  be sure to set up a pick my brain call with me
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  and we'll get you past that roadblock and get
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  you moved on to the next step. I also, like I
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  said, have this online coaching program coming,
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  which is going to walk you through start to finish
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  how to start your podcast and get it going through
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  episode seven because episode seven is the part
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  where most podcasters usually fall off by. So
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  we're going to try to get you past there. It's
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  called bet on your podcast. That'll be coming
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  soon. And yeah, there's also other ways to work
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  with me if you want me to just handle everything
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  for you that's also an option so if you are hitting
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  that roadblock and you're asking yourself I don't
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  know what to do next I don't know if I should
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  ask for help or not reach out to me we'll work
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  through it together and in the meantime just
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  keep trying and don't be afraid to have to fail
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  or redo something or learn a new skill and do
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  it poorly at first because that's how we all
• 9:35
  learn and grow and get better at what we're doing
• 9:37
  so I will catch you in the next episode in the
• 9:40
  meantime please leave a five -star rating and
• 9:42
  review on this podcast it helps a ton share it
• 9:44
  with a who might also be hitting a roadblock
• 9:47
  in either their podcast or just what they're
• 9:49
  doing in life. And I will see you next week.