Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - February 5th, 2025

Transcript

MC Fireside Chats - February 5th, 2025 · MC Fireside Chats, an Outdoor Hospitality Podcast

0:00
Welcome
0:06
to
0:47
another
0:48
episode
0:48
of
0:48
MC
0:48
Fireside
0:49
Chats.
0:49
My
0:49
name
0:49
is
0:49
Brian
0:50
Searl
0:50
with
0:50
Insider
0:51
Perks
0:51
and
0:51
Modern
0:51
Campground.
0:52
Finally
0:53
getting
0:53
my
0:53
studio
0:53
to
0:54
come
0:54
together
0:54
behind
0:54
me
0:55
here.
0:55
So
0:55
kind
0:55
of
0:55
excited.
0:56
Still
0:56
a
0:56
few
0:56
more
0:57
pieces
0:57
to
0:57
go,
0:58
and
0:58
maybe
0:58
this
0:58
Mark
0:59
will
0:59
be.
0:59
Mike
0:59
will
0:59
be
0:59
coming
1:00
at
1:00
me
1:00
from
1:00
a
1:00
side
1:01
instead
1:01
of
1:01
directly
1:01
in
1:02
front
1:02
of
1:02
my
1:02
face.
1:02
Although
1:03
I
1:03
probably
1:04
look
1:04
better
1:04
with
1:04
it
1:05
in
1:05
front
1:05
of
1:05
my
1:05
face
1:06
in
1:06
hindsight.
1:07
So
1:07
I
1:07
got
1:08
that.
1:08
Like,
1:08
there's
1:08
always
1:09
a
1:09
glass
1:09
half
1:09
full
1:10
moment.
1:10
So.
1:11
But
1:11
super
1:11
excited
1:11
to
1:12
be
1:12
here
1:12
for
1:12
our
1:12
first
1:13
kind
1:13
of.
1:13
This
1:13
is
1:13
our
1:13
first
1:14
episode
1:14
of
1:15
the
1:15
new
1:15
revamped
1:16
kind
1:16
of
1:16
show
1:17
format,
1:17
even
1:17
though
1:17
we
1:18
appear
1:18
to
1:18
be
1:18
missing,
1:18
like,
1:19
a
1:19
bunch
1:19
of
1:19
people
1:19
who
1:19
committed
1:19
to
1:20
come
1:20
to
1:20
the
1:20
show,
1:21
but
1:21
hopefully
1:21
they
1:21
will
1:22
show
1:22
up,
1:23
and
1:23
if
1:23
not,
1:24
we'll
1:24
have
1:24
a
1:24
good
1:24
conversation
1:25
here.
1:25
So
1:25
we
1:25
have
1:25
Scott
1:26
Barr
1:26
from
1:26
Cairn
1:27
Consulting
1:27
Group
1:28
and
1:28
Mark
1:28
Koep
1:29
from
1:29
Campground
1:29
Views
1:29
as
1:30
two
1:30
of
1:30
our
1:30
recurring
1:31
guests
1:31
here.
1:31
And
1:31
then
1:31
we
1:31
have
1:32
as
1:32
a
1:32
special
1:32
guest
1:33
this
1:33
week,
1:33
Angel
1:34
Whitcomb
1:34
is
1:34
the
1:34
president
1:35
CEO
1:35
of
1:35
Hospitality
1:36
Minnesota.
1:37
Welcome,
1:37
Angel.
1:39
Is
1:39
it
1:39
Angie
1:40
or
1:40
Angel?
1:42
Angie.
1:43
Okay.
1:43
My
1:43
notes
1:43
say
1:44
angel,
1:44
so
1:44
that's
1:45
fun.
1:46
Anyway,
1:47
I
1:48
thought
1:48
that
1:48
was
1:48
weird.
1:48
I
1:48
was
1:48
looking
1:48
at
1:49
it.
1:49
I
1:49
was
1:49
like,
1:49
I
1:49
wanted
1:49
to
1:49
call
1:50
you
1:50
Angie.
1:50
I'm
1:50
like,
1:51
it
1:51
doesn't
1:51
make.
1:51
I
1:52
mean,
1:52
there
1:52
are
1:52
Angels,
1:52
so
1:53
I
1:53
just
1:53
didn't
1:53
want
1:53
to
1:53
be,
1:54
you
1:54
know,
1:54
judgmental
1:55
or
1:55
anything
1:56
because
1:56
Angel's
1:57
a
1:57
good
1:57
name,
1:57
too.
1:58
But
1:58
do
1:59
you
1:59
want
1:59
to
1:59
introduce
1:59
yourself
1:59
briefly,
2:00
Angie,
2:00
and
2:00
tell
2:00
us
2:01
just
2:01
a
2:01
little
2:01
bit
2:01
about
2:01
your
2:02
organization?
2:04
Sure.
2:04
Thank
2:04
you
2:05
so
2:05
much
2:05
for
2:05
having
2:07
me,
2:07
Brian.
2:08
I'm
2:08
Angie
2:08
Whitcomb.
2:09
I'm
2:09
the
2:09
president
2:09
of
2:10
Hospitality
2:11
Minnesota,
2:11
which
2:11
is
2:11
the
2:12
statewide
2:12
trade
2:12
association
2:13
for
2:14
restaurants,
2:15
hotels,
2:15
resorts,
2:16
and
2:16
campgrounds
2:17
in
2:17
the
2:17
state
2:17
of
2:17
Minnesota.
2:18
And
2:19
we
2:19
have
2:19
about
2:19
3,500
2:20
in
2:20
membership.
2:21
And
2:22
I
2:23
joined
2:24
the
2:24
organization
2:25
just
2:26
under
2:26
two
2:26
years
2:26
ago.
2:28
Awesome.
2:29
Well,
2:29
we're
2:29
excited
2:30
to
2:30
have
2:30
you
2:30
here.
2:30
I
2:30
want
2:30
to
2:30
dive
2:30
into
2:31
some
2:31
of
2:31
the
2:31
things
2:31
that
2:31
you're
2:32
doing
2:32
because
2:32
as
2:33
we
2:33
all
2:33
know,
2:33
associations
2:34
are
2:34
critical
2:34
to
2:35
the
2:35
success
2:35
of
2:36
a
2:36
lot
2:36
of
2:36
these
2:36
small
2:36
businesses
2:37
who
2:37
don't
2:37
have
2:38
big
2:38
businesses
2:39
too.
2:39
Right.
2:39
To
2:39
be
2:40
clear.
2:40
But
2:40
a
2:40
lot
2:40
more,
2:41
I
2:41
think,
2:41
to
2:41
the
2:41
small
2:41
businesses
2:42
who
2:43
don't
2:43
necessarily
2:43
have
2:43
the
2:43
resources
2:44
of
2:44
some
2:45
of
2:45
the
2:45
bigger
2:45
groups.
2:45
And
2:46
so
2:46
excited
2:47
to
2:47
dive
2:47
into
2:47
that
2:47
with
2:47
you
2:47
before
2:48
we
2:48
kind
2:48
of
2:48
get
2:48
started.
2:48
Mark
2:49
and
2:49
Scott.
2:50
It's
2:50
been,
2:51
well,
2:51
like,
2:51
since
2:51
last
2:52
year,
2:52
since
2:52
we
2:53
were
2:53
on
2:53
a
2:53
show
2:53
together.
2:54
Right.
2:55
So
2:56
there's
2:56
my
2:56
little.
2:57
What's
2:57
happening
2:57
to
2:57
my
2:57
camera?
2:58
That's
2:58
fun.
3:00
So
3:01
just
3:02
drag
3:02
one
3:02
of
3:02
them
3:02
over
3:03
there,
3:03
Lisa.
3:04
So
3:05
anything
3:05
else
3:06
that's
3:06
been
3:06
going
3:06
on
3:06
in
3:07
your
3:07
guys's
3:07
world
3:08
that
3:10
you
3:10
need
3:10
feel
3:10
me
3:11
to
3:11
bring
3:11
up
3:11
and
3:11
discuss.
3:13
Yeah.
3:14
So
3:14
we've
3:14
been
3:14
on
3:14
our
3:15
end.
3:15
So
3:15
first
3:15
off,
3:16
hello
3:16
everybody.
3:17
Brian,
3:17
I
3:17
love
3:17
that
3:18
introduction
3:18
that
3:18
you
3:18
have
3:19
for
3:19
this,
3:19
this
3:19
video.
3:20
That
3:20
was
3:20
cool.
3:20
I
3:20
love
3:21
it.
3:22
The
3:23
biggest
3:23
thing
3:23
that's
3:23
going
3:23
on
3:24
in
3:24
our
3:24
world
3:24
is
3:24
that
3:24
we're
3:25
going
3:25
into
3:25
the
3:25
spring,
3:26
the
3:26
winter
3:26
and
3:26
spring
3:27
trade
3:27
show
3:28
season.
3:28
And
3:28
so
3:28
we've
3:28
been
3:29
down,
3:29
our
3:29
team's
3:29
been
3:30
to
3:30
a
3:30
number
3:30
of
3:30
trade
3:30
shows.
3:30
We'll
3:31
be
3:31
at
3:31
Carolina
3:31
this
3:32
next
3:32
week
3:32
and
3:33
kind
3:33
of
3:33
hearing
3:34
the
3:34
same
3:34
thing
3:34
across
3:34
the
3:34
board.
3:35
And
3:35
I
3:35
think
3:35
Scott's
3:36
going
3:36
to
3:36
echo
3:36
this
3:36
too,
3:37
is
3:37
we're
3:37
kind
3:37
of
3:37
into
3:37
a
3:37
normal
3:38
camping
3:38
year.
3:38
The
3:38
election
3:39
cycle's
3:39
over,
3:40
right?
3:40
Yay.
3:40
We
3:40
don't
3:40
have
3:41
the
3:41
uncertainty
3:41
of
3:41
that.
3:43
And
3:43
this
3:43
will
3:43
be
3:44
the
3:44
first
3:44
year
3:44
really
3:44
post
3:45
Covid
3:45
that
3:45
we
3:45
kind
3:45
of
3:46
have
3:46
a
3:46
normal
3:46
camping
3:47
year.
3:47
And
3:47
so
3:48
a
3:48
lot
3:48
of
3:48
people
3:48
are
3:49
experiencing
3:49
that
3:50
for
3:50
the
3:50
first
3:50
time.
3:50
A
3:50
lot
3:50
of
3:51
park
3:51
owners
3:51
who
3:51
bought
3:51
properties
3:52
during
3:52
the
3:52
peak
3:52
of
3:52
this
3:53
bubble
3:53
and
3:54
or
3:54
this,
3:54
this
3:55
Covid
3:55
bubble
3:55
that
3:55
we
3:55
had
3:56
and
3:56
they're,
3:56
they're
3:56
kind
3:57
of
3:57
discovering
3:57
that.
3:57
Wait,
3:58
you
3:58
mean
3:58
people
3:58
don't
3:59
just
3:59
randomly
3:59
show
3:59
up
3:59
at
3:59
my
4:00
park
4:00
all
4:00
the
4:00
time
4:00
and
4:00
fill
4:01
it
4:01
up
4:01
all
4:01
the
4:01
time.
4:01
You
4:02
actually
4:02
have
4:02
to
4:02
do
4:02
marketing
4:03
and
4:03
what
4:03
do
4:03
I
4:03
have
4:03
to
4:03
do
4:03
there?
4:04
And
4:04
so
4:04
we're
4:04
kind
4:05
of
4:05
seeing
4:05
that
4:05
right
4:05
now
4:05
where
4:06
it's
4:06
more
4:06
of
4:06
a
4:06
normal
4:06
season.
4:07
Do
4:08
people
4:08
show?
4:08
I
4:08
think
4:08
the
4:09
people
4:09
that
4:09
show
4:09
up
4:09
are
4:09
just
4:10
there
4:10
to
4:10
like,
4:11
dine
4:11
and
4:11
ditch,
4:12
so
4:12
to
4:12
speak.
4:12
Those
4:13
are
4:13
the
4:13
people.
4:13
Like
4:13
those
4:13
people
4:14
still
4:14
show
4:14
up.
4:14
But
4:14
I
4:14
feel
4:14
like
4:15
that's
4:15
not
4:15
helping
4:15
the
4:16
bottom
4:16
line.
4:18
And
4:18
we're
4:18
going
4:19
to
4:19
get
4:19
into
4:19
that.
4:19
Right.
4:19
Like
4:20
you're
4:21
like,
4:21
I
4:22
think
4:22
it's
4:22
a
4:22
normal
4:22
year,
4:23
but
4:23
I
4:23
also
4:23
think
4:23
it's
4:24
an
4:24
abnormal
4:24
year
4:25
from
4:25
an
4:25
economic
4:25
standpoint.
4:26
Right.
4:26
Like
4:27
where.
4:28
And
4:28
we'll
4:28
talk
4:28
about
4:28
more
4:29
about
4:29
that
4:29
maybe
4:30
on
4:30
our
4:30
outwired
4:31
show
4:31
later,
4:31
Scott,
4:32
because
4:32
we
4:33
don't
4:33
want
4:33
to
4:33
get
4:33
into
4:33
into
4:34
some
4:34
of
4:34
that
4:34
stuff.
4:34
But
4:34
like
4:34
I
4:35
I
4:35
is
4:35
normalizing
4:36
from
4:36
what
4:37
you
4:37
just
4:37
talked
4:37
about
4:38
from
4:38
COVID
4:38
from
4:38
the
4:38
presidential
4:39
election,
4:39
things
4:39
like
4:39
that.
4:40
I
4:40
think
4:40
it'll
4:41
be
4:41
interesting
4:41
to
4:41
see
4:42
what
4:42
the
4:42
economic
4:42
conditions
4:43
of
4:43
2025
4:44
and
4:44
some
4:44
of
4:44
the
4:44
policies
4:45
that
4:45
are
4:45
being
4:45
put
4:46
into
4:46
place,
4:47
you
4:47
know,
4:47
state
4:47
and
4:48
federally
4:48
that
4:48
may
4:49
or
4:49
may
4:49
not
4:49
impact
4:49
this
4:50
inflation,
4:50
stuff
4:50
like
4:50
that.
4:51
But
4:52
that's
4:52
like
4:52
a
4:52
Debbie
4:53
Downer
4:53
conversation.
4:53
We'll
4:54
save
4:54
that
4:54
for
4:54
outwired.
4:56
So,
4:57
Scott,
4:57
anything
4:57
on
4:58
your
4:58
plate?
5:00
You
5:00
know,
5:00
we're
5:01
looking
5:01
at
5:01
this
5:01
year's
5:02
data
5:02
from,
5:03
for
5:04
the
5:04
new
5:05
outdoor
5:05
hospitality
5:05
report
5:06
that'll
5:07
be
5:07
coming
5:07
out
5:07
later
5:07
this
5:08
Spring,
5:09
we've
5:09
been
5:10
immersed
5:10
in
5:10
that.
5:11
And
5:12
I
5:12
would
5:14
echo
5:15
what
5:15
Mark
5:16
said,
5:17
that
5:18
there's.
5:19
There's
5:19
gonna
5:19
be
5:20
some
5:20
interesting
5:20
stuff
5:21
for
5:21
people
5:21
to
5:21
see.
5:21
To
5:21
be
5:22
a
5:22
little
5:22
bit
5:22
of
5:22
a
5:22
teaser
5:24
that,
5:25
yeah,
5:25
it
5:26
feels
5:26
like
5:27
things
5:28
are,
5:30
in
5:30
some
5:31
respects,
5:31
they're
5:31
resetting,
5:32
but
5:32
it's
5:32
resetting
5:33
based
5:33
on.
5:34
It's
5:34
that
5:35
what
5:35
the
5:35
example
5:35
I
5:36
use
5:36
think
5:36
of
5:36
a
5:36
natural
5:37
disaster
5:37
like
5:37
a.
5:38
A
5:39
flash
5:39
flood
5:40
or
5:40
a
5:40
forest
5:40
fire
5:41
that
5:41
comes
5:41
through
5:41
and
5:42
kind
5:42
of
5:42
scours
5:43
things
5:43
out,
5:43
and
5:44
then
5:44
what
5:44
happens
5:44
on
5:44
the
5:44
other
5:45
side
5:45
is
5:45
very
5:45
different.
5:46
And
5:46
that
5:46
was
5:46
kind
5:47
of
5:47
what
5:47
Covet
5:47
did.
5:49
So
5:50
you're
5:50
going
5:50
to
5:50
see
5:50
new
5:50
things
5:51
sprout
5:52
up.
5:52
You're
5:53
going
5:53
to
5:53
see
5:53
some
5:54
changes
5:54
in
5:54
the
5:54
landscape,
5:55
and
5:55
you're
5:55
going
5:55
to
5:55
see
5:56
some
5:56
of
5:56
the
5:57
things
5:57
that
5:57
were
5:57
there
5:57
before
5:58
appear
5:59
as
5:59
well.
5:59
So
6:00
that's
6:00
my
6:01
metaphor
6:02
for
6:02
the
6:02
day.
6:02
I'll
6:02
try
6:03
not
6:03
to
6:03
use
6:03
anymore
6:04
because
6:04
I'm
6:04
not
6:04
very
6:04
good
6:05
at
6:05
it.
6:05
But,
6:06
yeah,
6:06
it's
6:07
gonna
6:07
be
6:07
an
6:07
interesting
6:07
year.
6:08
And
6:10
there's
6:10
a.
6:11
There's
6:11
a
6:11
lot
6:11
going
6:11
on
6:11
this
6:12
spring
6:12
and
6:12
we'll
6:12
have
6:12
to
6:13
keep
6:13
a
6:13
prize
6:13
of
6:14
it.
6:14
I
6:14
know,
6:14
Mark.
6:14
I
6:14
see
6:15
your
6:15
name
6:15
all
6:15
over
6:15
the
6:15
place
6:16
at
6:16
the.
6:16
The
6:16
different
6:17
conferences.
6:17
I'll
6:18
be
6:18
at
6:18
a
6:18
couple
6:18
myself
6:20
in
6:20
the.
6:20
The
6:20
coming
6:21
months,
6:21
so
6:22
it'll
6:22
be
6:22
fun.
6:24
Yeah,
6:25
that
6:25
should
6:25
be.
6:26
The
6:26
CARVconferenceis
6:27
comingupsoon,right?Isit.Aretheystill
6:29
they
6:29
still
6:29
called
6:29
CARVC?
6:29
I
6:30
d
6:30
This
6:30
Sunday?
6:31
Yep.
6:31
Yeah.
6:32
Okay.
6:33
I
6:33
wish
6:33
I
6:33
could
6:33
get
6:34
to
6:34
all
6:34
these.
6:34
It's
6:34
expensive
6:35
to
6:35
fly
6:35
from
6:35
Canada,
6:37
but
6:37
anyway,
6:38
we'll
6:38
try
6:38
to
6:38
do
6:38
that.
6:39
But
6:39
Scott,
6:39
do
6:39
you
6:39
want
6:39
to
6:40
talk
6:40
about
6:40
briefly,
6:40
like,
6:40
I
6:41
want
6:41
to
6:41
get
6:41
into
6:41
Angie
6:42
and
6:42
her
6:42
association,
6:43
obviously.
6:43
I
6:43
don't
6:43
think
6:44
we're
6:44
going
6:44
to
6:44
be
6:44
able
6:44
to
6:44
talk
6:45
a
6:45
full
6:45
hour
6:45
about
6:46
that
6:46
as
6:46
much
6:46
as
6:46
fast.
6:47
Well,
6:47
we
6:47
could.
6:47
We
6:48
could.
6:48
Angie's
6:48
probably
6:49
doing
6:49
enough
6:49
interesting
6:50
things.
6:50
We
6:50
could
6:50
talk
6:50
for
6:50
an
6:50
hour.
6:51
I
6:51
think
6:51
so.
6:51
I'd
6:52
love
6:52
to
6:52
talk
6:52
to
6:52
her
6:52
about.
6:52
For
6:53
about
6:53
an
6:53
hour,
6:53
so.
6:54
Yeah,
6:54
well,
6:54
we
6:55
will.
6:55
We
6:55
will.
6:55
We'll
6:55
talk
6:56
to
6:56
her
6:56
like.
6:56
But
6:56
maybe.
6:57
Maybe
6:57
we'll
6:57
give
6:57
her
6:57
a
6:57
half
6:57
hour.
6:58
Is
6:58
that
6:58
there?
6:59
Is
6:59
that
6:59
enough
6:59
for
6:59
you,
7:00
Scott?
7:00
Well,
7:01
I
7:01
have
7:01
to
7:01
leave
7:01
early,
7:02
so.
7:02
Oh,
7:03
okay.
7:03
Well,
7:03
we'll
7:04
just
7:04
briefly
7:04
then.
7:05
And
7:05
we're
7:05
going
7:05
to
7:05
dive
7:06
into
7:06
this
7:06
more
7:06
on
7:06
Outwired
7:07
later.
7:07
But
7:08
briefly
7:08
touch
7:08
on
7:08
the
7:09
report
7:09
that
7:09
we
7:09
just
7:09
released
7:10
for
7:10
hospitality
7:10
highlights.
7:12
Yeah,
7:12
I
7:13
think
7:13
one
7:13
of
7:13
the
7:13
things
7:13
that,
7:15
you
7:15
know,
7:15
you
7:15
and
7:16
I
7:16
have
7:16
talked
7:16
about
7:16
extensively,
7:17
but
7:18
comes
7:18
out
7:19
in
7:20
this
7:22
evaluation,
7:23
I'll
7:23
call
7:23
it,
7:23
that
7:24
we
7:24
do,
7:24
of
7:25
the
7:25
marketplace
7:25
and
7:25
what's
7:26
going
7:26
on,
7:26
based
7:27
a
7:27
lot
7:27
on
7:27
People's
7:28
behavior
7:28
and
7:28
interests
7:29
and
7:29
how
7:29
that's
7:30
changing.
7:31
And
7:31
a
7:31
lot
7:32
of
7:32
the
7:32
traditional
7:33
ways
7:33
that
7:33
people
7:34
are
7:35
seeking
7:36
to
7:36
experience
7:36
the
7:37
outdoors
7:37
are
7:37
changing
7:38
in
7:39
terms
7:39
of
7:40
they're
7:40
waning
7:41
a
7:41
bit.
7:44
Again,
7:44
it's
7:45
a
7:45
bit
7:45
of
7:45
a
7:45
refresh.
7:46
So
7:46
what
7:46
we're
7:46
seeing
7:46
is
7:47
this
7:47
desire
7:48
for
7:49
different
7:49
types
7:50
of
7:50
experiences
7:51
while
7:51
people
7:51
are
7:51
camping
7:52
and
7:52
glamping
7:53
and
7:54
again,
7:55
experiencing
7:55
the
7:56
outdoors,
7:57
whether
7:57
it's
7:58
how
7:58
they're
7:58
looking
7:58
for
7:59
information,
7:59
which
7:59
I
7:59
think
7:59
is
8:00
very
8:00
important.
8:01
It's
8:01
one
8:01
of
8:01
the
8:01
things
8:01
that
8:01
we
8:02
do
8:02
a
8:02
lot
8:03
of
8:03
is
8:03
looking
8:03
at
8:04
what
8:04
is
8:04
the
8:04
level
8:05
of
8:05
interest
8:06
in
8:06
these
8:06
different
8:06
topics.
8:07
So,
8:07
for
8:07
example,
8:08
we've
8:09
seen
8:09
this
8:10
huge
8:10
increase
8:11
in
8:11
people
8:11
who
8:12
were
8:13
using
8:13
the
8:13
new
8:13
way
8:14
of
8:14
referring
8:14
to
8:14
car
8:14
camping,
8:15
which
8:15
is
8:15
people
8:16
who
8:16
sleep
8:17
and
8:17
stay
8:17
in
8:17
their
8:17
cars.
8:19
That
8:20
part
8:20
of
8:21
the
8:21
industry
8:21
is
8:22
taking
8:22
off.
8:23
And
8:23
it's
8:23
taking
8:24
off
8:24
not
8:24
just
8:25
from
8:25
participation,
8:26
but
8:26
the
8:26
products
8:27
as
8:27
well,
8:27
which
8:27
I
8:27
think
8:28
are
8:28
very
8:28
important.
8:29
Because,
8:29
for
8:29
example,
8:29
a
8:30
lot
8:30
of
8:30
campgrounds
8:30
won't
8:31
accept
8:31
people
8:32
sleeping
8:32
in
8:32
their
8:32
cars.
8:33
Yeah.
8:34
Because
8:34
there's
8:34
a
8:34
stereotypical
8:35
adage
8:36
of
8:36
like
8:36
a
8:36
trailer
8:37
park.
8:37
Right.
8:37
It's
8:37
not.
8:38
It's
8:39
just.
8:39
It's
8:39
not
8:39
what
8:39
it
8:39
was.
8:40
But
8:41
they
8:42
made
8:42
it
8:42
out
8:42
to
8:42
be.
8:43
Yep.
8:43
Are
8:44
one
8:44
campgrounds
8:45
either
8:46
figuring
8:46
out
8:46
a
8:46
way
8:47
to
8:47
compromise
8:47
with
8:47
these
8:47
folks?
8:48
Are
8:48
these
8:48
folks
8:49
improvising?
8:50
But
8:51
the
8:51
industry
8:52
itself
8:52
is
8:52
responding
8:53
a
8:53
little
8:53
bit
8:53
with
8:54
more
8:54
of
8:54
the
8:55
products.
8:55
The.
8:55
The
8:55
tents
8:57
that.
8:57
That
8:58
can
8:58
attach
9:00
and
9:01
the,
9:02
you
9:02
know,
9:03
the
9:03
rooftop
9:03
tents,
9:03
which
9:04
have
9:04
been
9:04
around
9:04
for
9:04
a
9:04
little
9:05
while
9:05
anyway,
9:06
but
9:06
also
9:06
the
9:06
ones
9:06
that
9:07
go
9:07
out
9:07
the.
9:07
Like
9:07
the
9:07
back,
9:08
if
9:08
you
9:08
have,
9:08
say,
9:09
a
9:09
Subaru
9:09
Outback
9:10
is
9:10
very
9:10
common
9:11
car,
9:12
camping
9:12
vehicle.
9:13
So
9:13
they
9:14
attach
9:14
it
9:14
to
9:14
the
9:14
back.
9:14
So
9:15
now
9:15
they
9:15
actually
9:15
have
9:15
a
9:15
tent.
9:16
People
9:17
are
9:17
building
9:17
the
9:17
products
9:18
to
9:18
go
9:18
inside
9:18
of
9:18
these.
9:19
And
9:19
the
9:20
reason
9:20
I
9:20
bring
9:20
it
9:20
up
9:20
as
9:21
is
9:22
it's
9:22
a
9:22
growth
9:22
segment
9:23
when
9:24
everything.
9:24
Now
9:25
so
9:25
much
9:25
else.
9:25
We've
9:25
heard
9:26
a
9:26
lot
9:26
about
9:27
declines
9:28
and.
9:28
And
9:28
in
9:28
different
9:29
sectors
9:29
and
9:30
especially
9:31
with
9:31
RVs,
9:32
you
9:32
know,
9:32
we've
9:32
seen
9:32
some
9:33
declines
9:33
there,
9:34
but
9:34
this
9:35
is
9:35
growth.
9:35
This
9:36
is
9:36
growing.
9:36
The
9:37
interest
9:37
not
9:38
just
9:38
in.
9:38
In
9:39
the
9:39
way
9:39
people
9:40
are
9:40
doing
9:40
it
9:40
in
9:40
their
9:40
cars,
9:41
but
9:41
the
9:41
products
9:42
that
9:42
support
9:42
it.
9:43
And
9:43
I
9:43
think
9:43
that's.
9:44
That's
9:44
just
9:44
important
9:45
to.
9:45
To
9:45
consider
9:46
in
9:46
the
9:46
bigger
9:47
context
9:47
of
9:48
our
9:49
industry,
9:49
which
9:49
is
9:50
one,
9:51
how
9:51
are
9:51
people
9:51
looking
9:52
for
9:52
information,
9:53
but
9:53
how
9:53
are
9:53
they
9:54
looking
9:54
to
9:54
experience
9:55
things
9:56
again?
9:56
You
9:56
know,
9:57
we've
9:57
looked
9:57
at
9:57
some
9:58
of
9:58
these
9:58
other
9:58
trends,
9:58
like,
9:59
you
9:59
know,
10:00
people's
10:00
interest,
10:01
in
10:01
the
10:01
actual
10:01
words
10:02
of
10:02
like
10:03
camping
10:03
and
10:04
RVing
10:04
are
10:05
declining.
10:06
But
10:06
when
10:06
you
10:06
look
10:06
at,
10:07
you
10:07
know,
10:07
the
10:07
van
10:08
life
10:08
or
10:08
car
10:09
camping
10:09
again,
10:10
or,
10:10
you
10:10
know,
10:10
some
10:10
of
10:11
these
10:11
Other
10:11
forest
10:12
bathing
10:13
is
10:13
up.
10:14
Continues
10:14
to
10:15
climb.
10:16
People
10:16
ask,
10:17
what
10:17
do
10:17
you
10:17
actually
10:17
like?
10:18
I
10:18
mean,
10:18
I
10:18
understand.
10:19
Is
10:19
it
10:19
literally
10:19
what
10:20
it
10:20
is,
10:20
forest
10:20
bathing
10:21
or.
10:21
It's.
10:22
It's
10:22
basically
10:23
sitting
10:23
in
10:23
the
10:23
forest
10:24
and
10:24
kind
10:24
of
10:24
taking
10:24
it
10:24
all
10:24
in.
10:25
Kind
10:25
of
10:25
like
10:25
what
10:25
you
10:26
used
10:26
to
10:26
do.
10:26
You
10:26
know,
10:26
you
10:27
walk
10:27
out
10:27
in
10:27
the
10:27
woods
10:27
and
10:28
maybe
10:28
sit
10:28
on
10:28
a
10:28
rock
10:29
or
10:29
something
10:29
and
10:30
just
10:30
kind
10:30
of
10:30
sit
10:30
there
10:30
and
10:30
hang
10:31
out
10:31
for
10:31
a
10:31
bit.
10:33
That's
10:33
kind
10:33
of
10:33
what
10:33
it
10:34
is.
10:34
Well,
10:34
like,
10:35
when
10:35
you
10:35
say
10:35
it,
10:35
it
10:35
comes
10:35
to
10:36
mind,
10:36
like,
10:36
I've
10:36
been
10:36
to,
10:36
like,
10:36
those
10:37
natural
10:37
hot
10:37
springs,
10:38
right?
10:38
We
10:38
have
10:38
some
10:39
here
10:39
in
10:40
Canada.
10:40
And,
10:40
like,
10:41
I've
10:41
been
10:41
to
10:41
Iceland
10:41
and,
10:42
like,
10:42
there's
10:42
kind
10:43
of
10:43
those
10:43
natural
10:43
hot
10:43
springs.
10:44
You
10:44
kind
10:44
of
10:44
like.
10:44
That's
10:44
what
10:44
I
10:45
would
10:45
think
10:45
forest
10:45
bathing
10:46
would
10:46
be,
10:46
right?
10:46
It
10:47
is,
10:47
right.
10:47
But
10:48
no,
10:48
it
10:48
is
10:48
not.
10:48
It's
10:49
like
10:49
kind
10:49
of
10:49
like
10:51
immersing
10:52
yourself
10:52
in
10:52
the
10:53
forest
10:53
as
10:54
you
10:54
would
10:54
in
10:54
the
10:55
hot
10:55
spring
10:55
and.
10:55
Sounds
10:56
much
10:56
more
10:56
inviting,
10:56
by
10:57
the
10:57
way.
10:57
But
10:57
yeah,
10:59
it's.
10:59
It's
11:00
not
11:00
that,
11:00
Brian.
11:01
It's.
11:03
It's
11:04
that.
11:04
It's
11:04
just
11:04
kind
11:04
of
11:04
people
11:05
hanging
11:05
out
11:05
and
11:05
relaxing
11:06
and
11:07
looking
11:07
at
11:07
different
11:08
ways
11:08
of
11:09
kind
11:09
of
11:09
experiencing
11:10
the
11:10
outdoors.
11:11
And,
11:12
you
11:12
know,
11:12
there's
11:13
these
11:13
desires
11:14
to
11:14
reconnect
11:15
as
11:15
well.
11:15
There's.
11:16
Anyway,
11:16
there's
11:16
a
11:16
lot
11:17
going
11:17
on
11:17
there.
11:17
There's
11:17
a
11:17
lot
11:18
to
11:18
say
11:18
about
11:19
it.
11:19
But
11:19
in.
11:20
In
11:20
terms
11:20
of
11:21
kind
11:21
of
11:21
what
11:21
we
11:22
were
11:22
trying
11:22
to
11:22
do
11:22
with
11:22
the
11:22
report
11:23
is
11:23
show
11:25
how
11:26
this
11:26
things.
11:27
How
11:28
people
11:28
want
11:28
to
11:28
experience
11:29
the
11:29
outdoors
11:29
is
11:30
changing,
11:30
how
11:31
the
11:31
words
11:31
they're
11:32
using
11:32
are
11:33
changing,
11:34
and
11:35
there
11:35
still
11:36
is
11:36
opportunity
11:37
out
11:37
there,
11:37
but
11:37
you
11:38
have
11:38
to
11:38
go
11:38
get
11:38
it,
11:38
and
11:39
you
11:39
have
11:39
to
11:39
kind
11:39
of
11:39
meet
11:40
people
11:40
where.
11:40
Where
11:41
they
11:41
are
11:41
and
11:41
bring
11:42
them
11:42
in,
11:43
because
11:44
they're
11:44
not
11:44
using
11:45
a
11:45
lot
11:45
of
11:45
the
11:45
traditional
11:46
ways,
11:47
whether
11:47
it's
11:47
the
11:47
channels,
11:48
the
11:48
words
11:49
they're
11:49
using,
11:49
how
11:49
they're
11:50
doing
11:50
their
11:50
searches,
11:51
but
11:51
also
11:52
how,
11:52
again,
11:53
how
11:53
they
11:53
want
11:53
to
11:54
stay.
11:55
It's
11:56
like
11:57
I
11:57
could
11:57
produce
11:58
like
11:58
50
11:59
graphs
12:00
that
12:00
show
12:00
this.
12:01
You
12:01
know,
12:02
we're
12:02
gonna
12:02
talk
12:02
about
12:02
it
12:02
more
12:03
on
12:03
outwired,
12:03
right?
12:04
Like,
12:04
we're
12:04
gonna.
12:04
This
12:05
is
12:05
part
12:05
of
12:05
what
12:05
we're
12:05
gonna
12:05
dive
12:06
into
12:06
is
12:06
Lisa
12:06
puts
12:06
me
12:07
on
12:07
camera
12:07
with
12:07
my
12:07
water
12:07
bottle
12:08
open.
12:09
It's
12:09
a
12:09
nice
12:09
water
12:09
bottle.
12:10
I
12:10
just.
12:10
The
12:11
spot.
12:11
We
12:11
should
12:12
have
12:12
a
12:12
sponsor
12:12
for
12:13
the
12:13
water
12:13
bottle
12:13
sponsor.
12:14
But
12:14
I'm
12:14
not
12:14
that
12:14
popular.
12:15
Nobody
12:15
watches
12:16
the
12:16
show,
12:16
so.
12:17
But
12:18
so
12:18
it
12:18
is
12:19
like,
12:19
I
12:19
do
12:19
want
12:19
to
12:19
dive
12:20
into
12:20
that
12:20
more
12:20
on
12:20
outwired,
12:21
right?
12:21
Because
12:21
I
12:21
have,
12:23
you
12:23
know,
12:23
some
12:24
of
12:24
the
12:24
things
12:24
that
12:25
are
12:26
changing,
12:26
like
12:26
you
12:27
talked
12:27
about
12:27
with
12:27
behavior,
12:28
but
12:28
also
12:29
stereotypes
12:29
like
12:30
car
12:30
camping
12:30
or
12:30
trailer
12:31
parks
12:31
or
12:31
things
12:31
like
12:31
that,
12:32
that
12:32
like
12:33
traditionally
12:35
a
12:35
lot
12:35
of
12:36
owners
12:36
have
12:36
said,
12:36
like,
12:37
ew,
12:37
I
12:37
don't
12:38
want
12:38
that
12:38
at
12:38
my
12:38
park.
12:39
And
12:40
I
12:40
think
12:40
that
12:40
there's
12:40
obviously
12:41
justification
12:42
for
12:42
some
12:42
of
12:42
that.
12:42
Ooh,
12:43
right?
12:43
Or
12:44
ooh,
12:44
you.
12:44
I
12:44
can't
12:45
even.
12:45
How
12:45
do
12:45
you
12:45
pronounce
12:45
that
12:46
word
12:46
anyway?
12:47
But
12:48
I
12:48
also
12:48
think
12:48
that
12:49
a
12:49
lot
12:49
of
12:49
it
12:49
is
12:49
changing.
12:50
Right.
12:50
And
12:50
so
12:50
that
12:50
terminology,
12:51
we
12:51
almost
12:51
need
12:52
like
12:52
an
12:52
updated
12:53
guidebook
12:54
of
12:54
sorts
12:55
to
12:56
say
12:56
like
12:56
this
12:56
could
12:57
mean
12:57
this,
12:57
so
12:57
watch
12:57
out
12:58
for
12:58
it
12:58
still
12:58
and
12:59
be
12:59
cautious
12:59
of
12:59
it
12:59
and
12:59
maybe
13:00
don't
13:00
accept
13:00
it
13:00
into
13:00
your
13:01
park.
13:01
But
13:01
also
13:02
there's
13:02
a
13:02
segment
13:02
of
13:03
this
13:03
now
13:03
that
13:04
is
13:04
growing
13:04
or
13:05
shrinking
13:05
in
13:05
some
13:06
cases
13:06
or
13:06
changing
13:07
that
13:08
maybe
13:08
you
13:08
do
13:08
want
13:08
in
13:09
your
13:09
park.
13:09
Especially
13:10
if
13:10
we're
13:10
heading
13:11
into
13:11
an
13:12
economic
13:12
time
13:13
where
13:13
it's
13:13
no
13:13
longer
13:13
you
13:13
build
13:14
it,
13:14
they
13:14
will
13:14
just
13:15
come.
13:15
Right,
13:16
right.
13:17
Yeah,
13:17
it's.
13:18
I
13:19
think
13:19
the
13:19
bottom
13:19
line
13:19
is,
13:20
and
13:20
if
13:20
you,
13:20
if
13:21
you
13:21
look
13:21
at
13:21
the
13:21
report,
13:21
what
13:22
you'll,
13:22
you'll
13:22
be
13:23
able
13:23
to
13:23
see
13:23
is
13:24
that
13:25
there
13:26
are
13:26
some
13:26
relationships
13:27
too
13:27
to
13:27
external
13:28
factors
13:28
like,
13:28
you
13:29
know,
13:29
the
13:29
travel
13:29
price
13:30
index,
13:30
gas
13:30
prices,
13:31
stuff
13:31
like
13:31
that,
13:32
and
13:32
how
13:32
people
13:33
are
13:34
seeking
13:36
to
13:36
travel.
13:37
I'm
13:37
going
13:37
to
13:37
say
13:37
travel
13:38
in
13:38
general
13:39
and
13:40
because
13:40
one
13:41
of
13:41
the
13:41
things
13:41
that
13:41
I
13:41
talk
13:42
about
13:42
a
13:42
lot
13:42
is
13:42
that
13:43
people
13:43
have
13:44
a
13:44
desire
13:44
to
13:45
travel.
13:45
They
13:45
still
13:46
want
13:46
to
13:46
travel
13:46
somehow.
13:47
The
13:47
outdoors
13:48
is
13:48
typically
13:49
a
13:49
great
13:49
way
13:49
to
13:50
do
13:50
that.
13:50
But
13:51
if
13:51
you
13:51
have
13:51
sustained
13:53
economic
13:53
anxiety,
13:55
that's
13:55
going
13:55
to
13:55
change
13:56
even
13:56
more.
13:56
People
13:57
are
13:57
going
13:57
to
13:57
look
13:57
for
13:57
other
13:58
types
13:58
of
13:58
alternatives
13:59
apart
13:59
from
14:00
some
14:00
of
14:00
the
14:00
traditional
14:00
ways
14:01
of
14:01
experiencing
14:02
the
14:02
outdoors
14:03
and
14:03
how
14:03
they
14:04
travel.
14:05
You
14:05
know,
14:05
in
14:05
recent
14:05
years
14:06
we
14:06
saw
14:06
road
14:06
trips
14:07
again.
14:08
Road
14:08
trips
14:08
and
14:08
car
14:09
camping,
14:09
they're
14:10
highly
14:10
related.
14:11
It's,
14:11
you
14:11
know,
14:12
it's
14:12
less
14:12
expensive
14:13
in
14:13
terms
14:13
of
14:14
prices
14:14
of
14:14
gas
14:15
and
14:15
so
14:15
on.
14:15
You
14:15
can
14:15
look
14:15
for
14:16
alternatives.
14:16
There's
14:17
a
14:17
lot
14:17
of
14:17
free
14:18
places
14:18
to,
14:18
to
14:18
stay.
14:19
And
14:19
again,
14:20
these
14:20
are
14:20
driving
14:21
a
14:21
lot
14:21
of
14:21
the
14:21
behavior.
14:22
So
14:22
it's
14:22
one
14:23
of
14:23
those
14:23
things
14:23
that,
14:24
you
14:24
know,
14:24
people
14:24
who
14:24
are
14:25
at
14:25
the
14:25
park
14:25
should
14:25
keep
14:25
track
14:26
of.
14:26
They
14:26
should
14:27
monitor
14:27
what
14:27
people
14:27
are
14:28
doing.
14:28
They
14:28
should
14:28
talk
14:28
to
14:28
their
14:29
guests,
14:29
ask
14:30
them
14:30
questions.
14:31
Those
14:31
people
14:31
who
14:31
are
14:32
car
14:32
camping,
14:32
I
14:32
think
14:33
they're
14:33
great
14:33
people
14:33
to
14:33
have
14:33
a
14:34
conversation
14:34
with
14:34
because
14:35
they'll
14:35
tell
14:35
you
14:35
a
14:36
lot
14:36
about
14:36
what's
14:37
going
14:37
on
14:37
and
14:37
look
14:37
at
14:38
their
14:38
motivations
14:38
and
14:39
what's
14:39
drive,
14:39
what's
14:40
driving
14:40
them.
14:41
But
14:42
the,
14:43
yeah,
14:43
we
14:43
know
14:43
what's
14:43
driving
14:44
them.
14:44
They're
14:44
sleeping
14:44
in.
14:44
It's
14:45
got.
14:45
That's
14:45
easy.
14:49
Asleep
14:49
at
14:49
the
14:49
wheel.
14:50
Has
14:50
a
14:50
whole
14:50
new
14:50
meaning.
14:51
We
14:51
don't
14:51
even
14:51
need
14:51
data
14:52
scientists
14:52
like
14:52
you
14:52
anymore.
14:53
We've
14:53
got
14:53
this
14:53
handled.
14:55
So
14:56
anyway,
14:56
it's
14:57
it's,
14:58
you
14:58
know,
14:59
with
14:59
all
14:59
the
15:00
economy,
15:00
the
15:00
election,
15:01
as
15:01
Mark
15:01
mentioned,
15:02
you
15:02
know,
15:02
that
15:03
kind
15:03
of
15:03
being
15:03
in
15:03
the
15:04
rearview
15:04
mirror,
15:05
I'm
15:05
going
15:05
to
15:05
keep
15:05
using
15:06
metaphors
15:06
until
15:06
someone
15:06
shuts
15:07
me
15:07
down
15:09
that
15:10
it's,
15:11
it's
15:12
keep
15:12
an
15:13
eye
15:13
on
15:13
these
15:13
things
15:14
because
15:14
they're
15:14
impacting
15:15
what
15:15
people
15:15
are
15:15
doing.
15:15
And
15:16
like
15:16
I
15:17
said,
15:17
there's
15:17
growth
15:18
out
15:18
there.
15:18
It
15:18
just,
15:19
it's
15:19
not.
15:20
You're
15:20
gonna
15:20
have
15:20
to
15:21
find
15:21
it.
15:21
And
15:21
it's
15:21
not
15:22
in
15:22
places
15:22
that
15:22
are
15:23
traditional.
15:23
Traditional.
15:24
Well,
15:25
that's
15:25
why
15:25
I
15:25
think
15:25
it's
15:26
interesting
15:26
that
15:26
we
15:26
have
15:26
Angie
15:27
on
15:27
here.
15:27
Right.
15:27
And
15:28
why
15:28
I
15:28
want
15:28
to
15:28
dive
15:28
into
15:29
Angie's
15:29
association
15:30
here
15:30
for
15:30
a
15:30
few
15:30
minutes
15:31
because
15:32
it's
15:32
interesting.
15:32
Like
15:33
you.
15:34
Well,
15:34
all
15:35
of
15:35
us,
15:35
Mark
15:35
and
15:35
Scott,
15:36
we've
15:36
been
15:36
in
15:36
this
15:36
industry
15:36
for
15:37
a
15:37
long
15:37
time.
15:37
And
15:38
I've
15:38
been
15:38
to,
15:39
you
15:39
know,
15:39
pre
15:39
Covid.
15:40
I
15:40
went
15:40
to
15:40
every
15:40
single
15:41
state
15:41
association
15:42
show.
15:42
I
15:42
would
15:42
still
15:42
like
15:43
to
15:43
go
15:43
every
15:43
state
15:43
association
15:44
show.
15:45
People
15:45
email
15:46
me
15:46
too
15:46
much
15:46
for
15:46
me
15:46
to
15:47
do
15:47
that.
15:47
And
15:48
some.
15:48
I
15:48
moved
15:48
to
15:49
Canada
15:49
or
15:49
something.
15:49
So
15:50
that's.
15:50
Anyway.
15:51
But
15:52
like,
15:53
we've.
15:53
For
15:54
all
15:54
the
15:54
associations
15:55
and
15:55
correct
15:55
me
15:55
if
15:55
I'm
15:55
wrong,
15:56
Mark,
15:56
but
15:56
like
15:56
for
15:56
every
15:56
other
15:57
association
15:57
except
15:58
for
15:58
Minnesota
15:59
that
15:59
exists
15:59
and
16:00
some
16:00
states
16:00
don't
16:00
have
16:00
any.
16:01
But
16:01
for
16:01
the
16:02
ones
16:02
that
16:02
exist,
16:03
there
16:03
are
16:03
none
16:04
that
16:04
combine
16:04
campgrounds
16:05
and
16:05
hotels,
16:06
let
16:06
alone
16:06
campgrounds,
16:07
hotels,
16:07
restaurants,
16:08
all
16:08
of
16:08
hospitality
16:09
are
16:09
there.
16:10
There
16:10
are
16:10
none.
16:11
No.
16:11
The
16:11
closest
16:11
you'll
16:12
get
16:12
would
16:12
be
16:12
like
16:12
a
16:13
DMO
16:13
or
16:13
destination
16:14
marketing
16:14
organization
16:15
who
16:15
may
16:16
represent
16:16
some
16:16
campgrounds
16:17
that
16:17
are
16:17
in
16:18
their
16:18
area.
16:18
But
16:19
that's
16:19
about
16:19
the
16:19
closest
16:19
you'll
16:20
get,
16:20
usually
16:20
because.
16:21
And
16:21
there's
16:21
reasons.
16:22
And
16:22
I'll
16:22
let
16:22
Angie
16:23
kind
16:23
of
16:23
explain.
16:23
Like,
16:24
I
16:24
imagine
16:24
there's
16:25
challenges
16:25
because
16:25
campgrounds
16:26
are
16:26
obviously
16:26
different
16:27
than
16:27
hotels,
16:27
and
16:28
hotels
16:28
may
16:28
be
16:29
driving
16:29
more
16:29
revenue
16:29
to
16:30
the
16:30
association,
16:30
and
16:30
therefore
16:31
they
16:31
have
16:31
a
16:31
higher.
16:31
A
16:32
better
16:32
say
16:32
or
16:32
a
16:32
bigger
16:33
say
16:33
or
16:33
whatnot.
16:34
It's.
16:34
I
16:34
couldn't.
16:35
I
16:35
can't
16:35
imagine
16:36
trying
16:36
to
16:36
herd
16:36
that
16:37
many
16:37
cats.
16:37
Not
16:37
only
16:38
you
16:38
doing
16:38
hotels
16:39
and
16:39
campgrounds,
16:40
but
16:40
also.
16:40
I
16:40
think
16:40
you
16:40
said
16:41
restaurants
16:41
also.
16:41
So
16:42
we're
16:42
just
16:43
gonna
16:43
imagine.
16:43
And
16:43
Angie's
16:44
gonna
16:44
tell
16:44
us
16:44
how
16:44
she
16:44
do.
16:45
She's
16:45
gonna
16:45
give
16:45
us
16:46
our
16:46
secret
16:46
sauce
16:46
in
16:46
a
16:46
second.
16:47
But
16:47
like,
16:48
but
16:48
yeah,
16:48
like,
16:49
I
16:49
think
16:49
that's
16:49
just.
16:50
It's
16:50
something
16:50
that
16:50
we
16:51
emphasize
16:51
on
16:51
this
16:52
show
16:52
so
16:53
much
16:53
is
16:53
the
16:54
working
16:54
together
16:54
piece
16:55
of
16:55
it.
16:55
And
16:55
we've
16:55
had,
16:56
for
16:56
example,
16:56
Harvest
16:57
so
16:57
Sunny
16:57
or
16:57
In
16:57
Hip
16:58
Camp
16:58
Alyssa
16:59
and,
16:59
and,
16:59
and
17:00
I've
17:00
talked
17:00
at
17:00
conferences
17:01
to
17:01
people
17:01
who,
17:01
like,
17:01
there's.
17:02
It
17:02
goes
17:03
back
17:03
to
17:03
the
17:03
stereotypes,
17:04
right?
17:04
The.
17:04
Oh,
17:05
these
17:05
people
17:05
are
17:05
staying
17:06
in
17:06
a
17:06
Walmart
17:06
parking
17:07
lot.
17:07
Or,
17:07
oh,
17:07
these
17:08
people
17:08
are
17:08
staying
17:09
overnight
17:09
at
17:09
a
17:09
winery.
17:10
Away
17:11
business
17:11
from
17:11
my
17:11
private
17:11
campground.
17:12
Or,
17:12
oh,
17:12
they're
17:12
staying
17:13
in
17:13
a
17:13
hotel
17:14
that's
17:14
not
17:14
my
17:14
guest.
17:15
But
17:15
the
17:15
truth
17:16
is,
17:16
I
17:17
think.
17:17
And
17:17
the
17:17
way
17:17
our,
17:18
like,
17:18
data
17:19
that
17:19
Scott
17:19
has
17:19
researched,
17:20
and
17:20
I'm
17:20
sure
17:20
Angie
17:20
will
17:21
tell
17:21
us,
17:21
is,
17:21
like,
17:22
people
17:23
sometimes
17:23
want
17:23
to
17:23
stay
17:23
in
17:24
a
17:24
hotel,
17:24
and
17:24
maybe
17:24
next
17:25
time
17:25
they
17:25
want
17:25
to
17:25
go
17:25
camping,
17:26
and
17:26
maybe
17:27
the
17:27
second
17:27
time
17:27
they
17:27
will
17:28
go
17:28
camping,
17:28
they'll
17:28
stay
17:28
in
17:28
a
17:29
Walmart
17:29
parking
17:29
lot
17:29
or
17:30
a
17:30
winery,
17:30
and
17:30
then
17:30
the
17:30
next
17:30
time
17:31
they
17:31
go
17:31
to
17:31
a
17:31
private
17:31
campground.
17:32
And
17:32
so,
17:33
like,
17:33
I
17:33
think
17:33
there's
17:34
a
17:34
ton
17:34
of
17:34
crossover
17:34
here
17:35
for
17:35
all
17:35
this
17:35
stuff
17:36
to
17:36
work
17:36
together
17:37
and
17:37
be
17:37
cohesive,
17:38
which
17:38
is
17:38
ultimately
17:39
what
17:39
we
17:39
want.
17:39
They
17:39
all
17:40
complement
17:40
each
17:40
other,
17:41
but
17:41
instead,
17:42
the
17:42
conversation
17:43
that
17:43
I
17:43
hear
17:43
tends
17:44
to
17:44
be
17:44
like,
17:44
why
17:45
would
17:45
you
17:45
go
17:45
to
17:45
a
17:45
hotel
17:46
when
17:46
you
17:46
could
17:46
stay
17:46
outside
17:47
and
17:47
wave
17:48
to
17:48
your
17:48
neighbor?
17:48
I
17:49
don't
17:49
want
17:49
to
17:49
wave
17:49
to
17:49
my
17:50
neighbor.
17:50
That's
17:50
me.
17:50
Like,
17:51
right.
17:51
Like,
17:52
I
17:52
don't
17:52
care.
17:53
Like,
17:53
but
17:53
I'm
17:53
also,
17:54
like,
17:54
a
17:54
workaholic.
17:55
Right?
17:55
So
17:55
that's
17:55
not
17:55
probably
17:56
the
17:56
way
17:56
I
17:56
should
17:56
be.
17:57
But.
17:58
But
17:58
then
17:58
there's
17:58
the
17:59
people
17:59
in
17:59
the
17:59
hotels
17:59
who
18:00
are
18:00
like,
18:00
why
18:00
would
18:00
you
18:00
want
18:00
to
18:00
go
18:01
outside
18:01
with
18:01
bugs?
18:02
And
18:03
so,
18:03
like,
18:03
I
18:03
feel
18:03
like
18:03
there's
18:04
just
18:04
a
18:04
place
18:04
for
18:04
all
18:05
this
18:05
stuff.
18:05
As
18:05
we
18:05
talked
18:05
about,
18:06
more
18:06
people
18:06
are
18:06
going
18:06
back
18:06
into
18:07
Cruising,
18:07
for
18:07
example,
18:08
this
18:08
year
18:08
after
18:09
Covid.
18:09
Toby
18:10
O'Rourke
18:10
has
18:10
talked
18:11
about
18:11
that
18:11
in
18:12
some
18:12
of
18:12
her
18:12
LinkedIn
18:13
posts
18:13
and
18:13
stuff.
18:13
But
18:13
that's
18:14
just.
18:14
They're
18:14
not
18:15
gone
18:15
from
18:15
camping.
18:16
They're
18:16
just
18:16
doing
18:16
something
18:17
different
18:17
this
18:17
year.
18:18
So,
18:19
Angie,
18:20
how
18:20
do
18:20
you
18:21
hurt
18:21
all
18:21
the
18:21
cattle?
18:22
Yeah,
18:23
well,
18:23
you
18:24
don't
18:24
hurt
18:24
all
18:24
the
18:24
cattle.
18:25
And
18:26
so
18:26
to
18:26
give
18:26
a
18:26
little
18:27
background
18:27
on
18:27
how
18:27
we
18:28
ended
18:28
up
18:28
being
18:28
the
18:28
association
18:29
that
18:30
is
18:30
trying
18:31
to
18:31
cover
18:31
it
18:31
all,
18:33
prior
18:33
to
18:33
Covid,
18:34
we
18:34
were
18:34
three
18:35
separate
18:35
associations
18:36
with
18:36
a
18:37
parent
18:37
organization.
18:38
So
18:38
we
18:38
were
18:38
the
18:38
Restaurant
18:39
association,
18:39
we
18:40
were
18:40
the
18:40
Lodging
18:40
association,
18:41
and
18:41
then
18:41
we
18:42
were
18:42
the
18:42
Resort
18:42
and
18:42
Campground
18:43
Association.
18:44
Pre
18:45
Covid.
18:45
They
18:45
merged
18:46
them
18:46
all
18:46
together,
18:47
brought
18:47
the
18:47
parent
18:47
company
18:47
in,
18:48
and
18:48
thought
18:49
that
18:49
we
18:49
would
18:49
get
18:50
much
18:51
further
18:52
with
18:52
combining
18:53
efficiencies
18:54
rather
18:54
than
18:54
having
18:54
six
18:55
boards
18:55
and
18:55
six
18:56
foundations
18:56
and
18:56
all
18:56
of
18:57
the
18:57
things.
18:57
And
18:57
it
18:58
makes
18:58
perfect
18:58
sense.
18:59
And
18:59
then
19:00
Covid
19:00
hit,
19:00
and
19:01
we
19:01
never
19:01
got
19:01
to
19:01
launch
19:02
as
19:02
this
19:03
big,
19:03
powerful
19:04
voice
19:04
of
19:04
hospitality
19:05
in
19:05
Minnesota
19:06
because
19:06
we
19:06
were
19:06
too
19:06
busy
19:07
just
19:08
trying
19:08
to
19:08
get
19:08
information
19:09
to
19:09
everybody
19:10
during
19:10
the
19:10
pandemic
19:11
on
19:11
here's.
19:12
Here's
19:12
the
19:12
rules
19:13
as
19:13
they're
19:13
ever
19:13
changing,
19:14
and
19:14
here's,
19:15
you
19:15
know,
19:15
the
19:15
tools
19:16
and
19:16
avenues
19:17
for
19:17
survival.
19:17
So,
19:19
you
19:19
know,
19:19
it
19:19
is
19:20
a
19:20
unique
19:22
challenge
19:23
that
19:23
we
19:23
are
19:24
members
19:24
well,
19:25
and
19:25
one
19:25
of
19:25
the
19:26
things
19:27
that
19:27
I
19:27
have
19:27
found
19:27
and
19:27
I
19:28
came,
19:28
my
19:28
background
19:28
was
19:28
in
19:29
chamber
19:29
of
19:29
commerce
19:30
world,
19:30
so
19:30
I
19:30
was
19:30
used
19:30
to
19:31
sort
19:31
of
19:32
representing
19:32
of
19:33
the
19:33
business
19:33
community
19:34
in
19:34
a
19:34
larger
19:35
scale.
19:35
So
19:35
having,
19:36
you
19:36
know,
19:36
three
19:37
diverse
19:39
segments
19:40
of
19:40
membership
19:41
to
19:41
serve
19:42
is
19:42
not
19:43
unique
19:43
to
19:44
me
19:44
from
19:45
an
19:45
experience
19:45
standpoint,
19:46
but
19:46
it
19:46
does
19:46
bring
19:47
up
19:47
the
19:47
challenges.
19:48
And
19:49
for
19:49
as
19:49
many
19:50
similarities
19:51
as
19:51
all
19:51
of
19:51
our
19:52
segments
19:52
or
19:53
sectors
19:54
have,
19:55
there
19:55
are
19:55
those
19:55
unique
19:56
things.
19:56
And
19:58
Minnesota,
19:59
we've
19:59
struggled
20:00
the
20:00
last
20:00
couple
20:00
of
20:00
years
20:01
with
20:01
weather.
20:02
We
20:02
had
20:02
a
20:03
winter
20:03
with
20:03
no
20:04
snow
20:04
or
20:04
ice,
20:05
and
20:05
so
20:06
winter
20:06
camping
20:07
and
20:07
all
20:07
outdoor
20:07
winter
20:08
activities
20:09
took
20:09
a
20:09
hit.
20:10
And
20:10
then
20:10
we
20:10
had
20:10
the
20:11
spring
20:11
that
20:12
was
20:13
all
20:13
floods
20:14
and
20:14
all
20:14
rain.
20:15
And
20:15
so
20:16
we've
20:16
just
20:17
taken
20:17
a
20:17
hit
20:17
that
20:18
way.
20:18
And
20:18
that
20:18
impacts
20:19
our
20:19
resorts
20:19
and
20:19
campgrounds,
20:21
you
20:22
know,
20:22
and,
20:22
you
20:22
know,
20:23
how
20:23
do
20:23
you
20:23
herd
20:23
the
20:23
cats?
20:24
I
20:24
don't
20:24
know
20:24
that
20:24
you
20:24
do.
20:25
You
20:25
just.
20:26
I
20:26
think,
20:26
Mark,
20:27
I
20:27
think
20:27
you
20:27
said
20:27
it
20:27
beautifully,
20:28
where
20:29
as
20:29
much
20:29
as
20:30
you're
20:30
trying
20:30
to
20:30
find
20:30
people
20:31
where
20:31
they're
20:32
and
20:32
meet
20:32
them
20:32
where
20:32
they're
20:32
at
20:33
and
20:33
bring
20:33
them
20:33
in
20:34
from
20:34
the
20:35
guest
20:35
perspective,
20:35
that's
20:36
really
20:36
what
20:36
we
20:37
are
20:37
doing.
20:37
We're
20:38
trying
20:38
to
20:38
do
20:38
with
20:39
our
20:39
membership
20:41
and,
20:42
you
20:43
know,
20:43
the
20:43
advocacy
20:44
things,
20:45
the
20:45
advocacy
20:45
issues
20:46
that
20:46
we
20:46
tackle
20:47
on
20:47
behalf
20:47
of
20:47
the
20:48
greater
20:48
hospitality
20:49
industry.
20:50
There's
20:50
a
20:50
lot
20:50
of
20:50
commonality.
20:51
I
20:51
mean,
20:51
you
20:52
talk
20:52
about
20:53
employer
20:54
mandates,
20:54
so
20:55
earn
20:55
sick
20:55
and
20:55
save
20:56
time
20:56
and
20:57
minimum
20:57
wage
20:57
mandates,
20:58
and
20:59
particularly
21:00
in
21:00
our
21:00
restaurants
21:01
and
21:01
hotels
21:02
right
21:02
now
21:03
we've
21:03
got
21:04
a
21:04
battle
21:05
going
21:05
on
21:05
here
21:05
with
21:06
service
21:06
fees
21:07
and
21:07
the
21:08
ability
21:08
for
21:08
states
21:09
and
21:09
these
21:10
businesses
21:10
to
21:10
charge
21:11
them.
21:11
So
21:12
there's
21:12
always
21:12
something.
21:13
And
21:13
you
21:13
know,
21:14
campgrounds
21:14
this
21:14
year,
21:14
they
21:15
showed
21:15
up
21:16
on
21:16
the
21:16
advocacy
21:17
radar
21:17
with
21:17
their
21:18
own
21:18
special
21:18
unique
21:18
legislative
21:19
challenge.
21:20
And
21:20
that's
21:20
that
21:20
language
21:22
between
21:22
the
21:23
campground
21:23
and
21:23
the
21:24
guest
21:24
and
21:25
making
21:25
sure
21:26
that
21:26
it
21:26
is
21:27
changed
21:27
to
21:27
not
21:27
be
21:28
the
21:28
landlord
21:29
tenant
21:30
relationship
21:31
are
21:31
perceived
21:31
that
21:32
way
21:32
and
21:33
uninvite
21:34
a
21:34
guest
21:34
if
21:35
need
21:35
be
21:35
without
21:36
it
21:36
being
21:36
a
21:36
civil
21:37
issue.
21:37
So
21:38
we've
21:38
got,
21:38
you
21:38
know,
21:39
there's,
21:39
there's
21:39
a.
21:40
We're
21:40
busy
21:41
all
21:41
the
21:41
time
21:42
and
21:43
we're
21:43
looking
21:43
for
21:44
commonalities,
21:44
for
21:45
efficiencies.
21:45
But
21:46
we
21:46
also,
21:46
as
21:46
the
21:47
statewide
21:47
association
21:48
with
21:48
that
21:48
many
21:49
stakeholders,
21:50
we've
21:51
got
21:51
to
21:51
find
21:51
those
21:51
unique
21:52
issues
21:53
and
21:53
address
21:53
them
21:54
equally.
21:55
And
21:55
we
21:55
do
21:55
get
21:55
a
21:55
lot
21:56
of
21:56
heat.
21:56
Oh,
21:56
restaurants
21:57
get
21:57
all
21:57
the
21:57
attention.
21:57
Our
21:58
hotels
21:58
get
21:58
all
21:58
the
21:58
attention,
22:00
you
22:01
know,
22:01
but
22:01
we're
22:02
trying
22:02
to,
22:02
we're
22:02
trying
22:02
to
22:03
service
22:03
all
22:03
of
22:03
them.
22:05
Well,
22:05
that's
22:05
what
22:06
I
22:06
was
22:06
going
22:06
to
22:06
ask
22:06
you,
22:06
right?
22:06
Like
22:06
whether
22:07
we
22:07
were
22:07
just
22:07
basically
22:08
making
22:08
this
22:08
up
22:08
because
22:08
we
22:09
have
22:09
no
22:09
concept
22:09
of
22:10
what
22:10
happens,
22:10
like
22:10
in
22:10
our
22:10
own
22:11
little
22:11
heads
22:11
telling
22:11
us
22:11
the
22:12
story
22:12
of
22:12
everybody's
22:13
inviting
22:13
and
22:13
give
22:14
me
22:14
preference
22:14
or
22:14
not
22:15
preference.
22:15
Or
22:15
you're
22:15
preferring
22:16
hotels
22:16
over
22:16
campgrounds
22:17
over
22:17
restaurants.
22:17
Like,
22:18
and
22:19
the
22:19
more
22:19
I
22:19
think
22:19
about
22:20
it,
22:20
like,
22:20
there
22:20
probably
22:21
obviously
22:21
is
22:21
a
22:21
little
22:22
bit
22:22
of
22:22
that
22:22
going
22:22
on
22:23
because,
22:24
you
22:24
know,
22:24
not
22:24
everybody
22:25
is
22:25
always
22:26
getting
22:26
along
22:26
and
22:26
happy
22:27
go
22:27
lucky
22:27
with
22:27
everybody
22:28
else.
22:28
But
22:28
I
22:28
think
22:28
it's
22:28
probably
22:29
very
22:29
small
22:30
because
22:30
the
22:30
other
22:31
dynamic
22:31
here
22:31
too
22:32
is
22:32
like,
22:32
you
22:33
think
22:33
about
22:33
the
22:33
dynamic
22:33
we're
22:33
coming
22:34
from,
22:34
from
22:34
campgrounds
22:34
and
22:35
hotels.
22:35
Like,
22:35
how
22:35
does
22:35
the
22:36
hotel
22:36
with
22:36
a
22:36
restaurant
22:37
feel
22:37
about
22:37
Bob
22:37
Evans
22:38
being
22:38
promoted
22:38
or
22:38
something?
22:39
Right.
22:39
Like
22:39
just
22:39
making
22:39
something
22:40
up.
22:40
I
22:40
want
22:40
them
22:40
to
22:40
eat
22:41
breakfast
22:41
with
22:41
me.
22:41
Why
22:41
are
22:41
you
22:41
promoting
22:42
their
22:42
restaurant?
22:43
So
22:44
I
22:45
don't
22:45
know.
22:45
Yeah,
22:45
I
22:46
don't
22:46
know.
22:47
Yeah,
22:48
I
22:48
think
22:48
that's
22:48
the
22:49
great
22:49
thing
22:50
that.
22:50
Well,
22:50
that's
22:50
one
22:51
of
22:51
the
22:51
things
22:51
that
22:51
I've
22:51
enjoyed
22:52
moving
22:52
into
22:52
the
22:52
association
22:53
world
22:53
versus
22:54
the
22:54
chamber.
22:55
We're
22:55
not
22:55
necessarily
22:56
promoting
22:57
specific
22:57
businesses
22:58
as
22:58
much
22:58
as
22:59
we're
22:59
advocating
23:00
for
23:00
and
23:00
fighting
23:01
for
23:01
an
23:02
industry.
23:02
And
23:03
we
23:03
are
23:03
all
23:03
part
23:04
of
23:04
the
23:04
hospitality
23:05
industry.
23:06
So
23:07
our
23:07
goal
23:08
at
23:08
Hospitality
23:09
Minnesota
23:10
is
23:10
to
23:10
ensure
23:11
that
23:11
there
23:11
are
23:12
policies
23:12
that
23:13
support
23:13
our
23:13
industry
23:14
and
23:14
allow
23:14
our
23:14
industry
23:15
to
23:15
thrive.
23:15
Whether
23:16
you
23:16
are
23:16
an
23:18
independent
23:20
campground
23:21
on
23:21
the
23:21
most
23:22
northern
23:22
part
23:22
of
23:23
Minnesota
23:23
by
23:23
lake
23:23
of
23:24
the
23:24
woods,
23:24
or
23:25
you're
23:25
a
23:26
hotel
23:26
chain
23:26
that's
23:27
got
23:27
locations
23:28
in
23:28
all
23:28
of
23:28
our
23:28
major
23:29
metropolitan
23:30
areas
23:31
in
23:31
the
23:31
state.
23:32
So
23:33
advocating
23:34
for
23:34
an
23:34
industry
23:35
helps
23:35
eliminate
23:36
that
23:37
kind
23:38
of
23:38
infighting.
23:39
Or
23:39
they're
23:39
getting
23:39
more
23:40
attention
23:40
than
23:40
we
23:40
are,
23:41
I
23:41
will
23:42
say,
23:42
when
23:43
municipal
23:44
issues
23:44
pop
23:44
up.
23:44
So
23:45
we
23:45
just
23:45
had
23:46
a
23:47
policy
23:48
issue
23:48
we
23:48
were
23:48
fighting
23:49
or
23:49
a
23:49
policy
23:50
proposal
23:51
we
23:51
were
23:52
advocating
23:53
against
23:53
in
23:53
the
23:54
city
23:54
of
23:54
Minneapolis.
23:54
And
23:54
it
23:55
was
23:55
about
23:55
a
23:55
two
23:55
year
23:56
discussion.
23:58
It
23:58
took
23:59
a
23:59
lot
23:59
of
23:59
our
23:59
energy
24:00
internally
24:01
from
24:01
our
24:01
government
24:02
affairs
24:02
team
24:03
and
24:03
our
24:04
board
24:04
and
24:04
our.
24:05
Everybody
24:06
was
24:06
really
24:06
engaged
24:07
with
24:07
it.
24:07
And
24:08
we
24:08
got
24:08
a
24:08
little
24:08
bit
24:08
of
24:09
heat
24:09
from
24:09
outstate.
24:10
Like,
24:10
why
24:10
are
24:10
you
24:10
so
24:10
metro
24:11
focused?
24:11
You're
24:11
a
24:12
statewide
24:12
association.
24:13
And
24:13
that's
24:13
a
24:14
fair
24:14
question.
24:15
And
24:15
the
24:16
answer
24:16
in
24:16
that
24:16
case
24:17
is
24:17
because
24:17
if
24:17
this,
24:18
if
24:18
this
24:18
policy
24:18
is
24:19
allowed
24:19
to
24:19
pass
24:19
here,
24:19
it's
24:20
coming
24:20
to
24:20
you
24:21
and
24:21
it's
24:21
coming
24:21
to
24:22
outstate
24:22
Minnesota.
24:23
So
24:23
it's
24:23
kind
24:24
of
24:24
like,
24:24
which
24:26
I
24:26
don't
24:26
want
24:26
to
24:26
say
24:27
fire,
24:27
because
24:27
that's
24:28
a
24:29
little
24:29
too
24:29
close
24:29
to
24:30
home
24:31
right
24:31
now
24:32
with
24:32
what's
24:32
going
24:32
on.
24:33
But
24:33
it's
24:33
like,
24:34
which
24:34
tire
24:35
is
24:35
lowest
24:35
on
24:35
your
24:36
car?
24:36
We're
24:37
going
24:37
car
24:37
camping.
24:38
Which
24:38
tires
24:38
lowest?
24:38
That's
24:39
the
24:39
one
24:39
you're
24:39
going
24:39
to
24:39
fill
24:40
up.
24:40
Which
24:40
issue
24:41
is
24:41
the
24:41
most
24:41
pressing
24:42
right
24:42
now
24:42
that
24:43
we
24:43
need
24:43
to
24:43
stop?
24:43
And
24:44
we
24:44
joke
24:45
internally
24:45
that
24:45
it's
24:46
like
24:46
legislative
24:47
whack.
24:47
A
24:47
mole.
24:48
Which
24:48
one
24:48
are
24:48
we
24:49
going
24:49
to
24:49
hit
24:49
right
24:49
now
24:50
and
24:50
which
24:50
one's
24:51
going
24:51
to
24:51
provide
24:51
the
24:51
greatest
24:52
benefit
24:52
for
24:52
all.
24:54
So
24:54
talk
24:54
to
24:54
us,
24:55
talk
24:56
us
24:56
through
24:56
some
24:56
of
24:57
the
24:57
like
24:57
I'm
24:58
interested
24:58
in
24:58
the
24:58
economic
24:59
shifts
24:59
and
25:00
some
25:00
of
25:00
the
25:00
demographic
25:01
changes
25:01
that
25:02
we've
25:02
gone
25:02
through
25:02
over
25:02
the
25:02
last
25:03
few
25:03
years.
25:03
Right.
25:04
And,
25:05
and
25:05
I
25:05
think
25:05
this
25:06
maybe
25:06
applies
25:07
to
25:07
hotels
25:07
a
25:07
little
25:07
bit
25:08
but
25:08
obviously
25:08
we're
25:08
a
25:08
campground
25:09
related
25:09
show.
25:10
So
25:11
anything
25:11
you
25:11
pull
25:11
out
25:12
specific
25:12
to
25:12
that.
25:12
Right.
25:13
But
25:13
just
25:14
like
25:14
so
25:14
much
25:15
has
25:15
changed
25:15
as
25:15
Scott
25:16
talked
25:16
about.
25:16
Right.
25:16
With
25:16
just
25:17
not
25:17
just
25:17
car
25:17
camping
25:18
but
25:18
just
25:18
the
25:18
types
25:18
of
25:18
people
25:19
who
25:19
would
25:19
stay
25:20
and
25:20
some
25:20
of
25:20
them
25:20
are
25:20
the
25:21
same
25:21
of
25:21
course,
25:21
but
25:21
the
25:22
types
25:22
of
25:22
people
25:22
who
25:22
would
25:22
stay
25:22
pre
25:23
Covid
25:23
to
25:23
during
25:24
COVID
25:24
to
25:25
now
25:25
after
25:25
Covid
25:26
and
25:26
then
25:26
also
25:27
the
25:27
economy
25:28
changes,
25:28
presidential
25:29
elections,
25:30
all
25:30
the
25:30
things.
25:31
So
25:31
what's
25:31
the
25:31
outlook
25:31
of
25:32
Minnesota
25:32
look
25:32
like
25:32
from
25:33
your
25:33
association
25:34
standpoint?
25:37
I
25:38
know
25:38
that's
25:38
a
25:38
big
25:38
question.
25:39
That
25:39
is
25:39
a
25:39
load.
25:41
That's
25:41
a
25:41
loaded
25:42
question.
25:42
And
25:45
oh
25:45
gosh.
25:46
So
25:46
from
25:47
an
25:47
economic
25:47
standpoint.
25:48
So
25:48
if
25:48
we
25:48
look
25:48
at
25:48
the
25:49
data
25:49
I
25:50
one
25:50
of
25:50
the
25:51
things
25:51
and
25:51
I
25:51
wrote
25:51
this
25:51
down,
25:52
Mark,
25:52
is
25:52
that
25:53
you
25:54
talked
25:54
about
25:54
is
25:54
that
25:54
people
25:55
are,
25:55
their
25:55
behaviors
25:56
are
25:56
changing
25:57
and
25:58
consumers
25:59
are
25:59
weighing
26:00
their
26:00
options
26:00
and
26:00
they're
26:01
looking
26:01
at
26:01
the
26:01
costs
26:02
and
26:02
they're
26:02
being
26:02
very
26:03
selective.
26:03
And
26:03
whether
26:04
that's
26:04
you're
26:04
booking
26:05
a
26:05
trip
26:05
and
26:05
you're
26:05
going
26:06
to
26:06
camp
26:06
or
26:06
you're
26:06
going
26:06
to
26:06
go,
26:08
you
26:08
know,
26:08
or
26:09
you're
26:09
going
26:09
to
26:09
glamp
26:09
or
26:09
you're
26:09
going
26:10
to
26:10
car
26:10
camp.
26:10
What's
26:10
more
26:10
economic.
26:11
Right.
26:11
And
26:11
how
26:12
far
26:12
are
26:12
you
26:12
willing
26:12
to
26:12
drive
26:13
and
26:13
what's
26:13
the
26:13
cost
26:13
of
26:14
gas
26:14
and
26:14
all
26:14
that
26:14
goes
26:14
into
26:15
that?
26:15
I
26:16
think
26:16
consumer
26:16
behavior
26:17
is
26:17
certainly
26:17
driving
26:18
it.
26:18
But
26:18
what
26:18
we're
26:18
seeing
26:19
in
26:19
the
26:19
numbers
26:20
is
26:21
that
26:21
a
26:21
lot
26:21
of
26:21
our
26:22
members
26:22
are
26:22
reporting
26:23
up,
26:24
but
26:24
that
26:24
doesn't
26:25
equate
26:25
to
26:25
being
26:27
more
26:27
profitable
26:28
year
26:28
over
26:28
year.
26:29
Revenues
26:30
are
26:31
up,
26:31
but
26:31
they're
26:31
not
26:32
necessarily
26:32
up
26:33
in
26:34
us
26:34
or
26:35
the
26:35
labor
26:35
costs
26:36
or.
26:36
Now
26:37
is
26:37
that
26:38
because
26:38
of
26:38
inflation?
26:41
It's
26:41
because
26:41
of
26:41
inflation.
26:42
It's
26:43
because
26:43
in
26:43
Minnesota
26:44
we
26:44
have
26:44
really
26:45
aggressive
26:46
minimum
26:47
wage
26:48
inflators
26:49
and
26:50
minimum
26:50
wage
26:51
and
26:51
we
26:51
all
26:51
want
26:51
to
26:51
take
26:52
care
26:52
of
26:52
our
26:52
employees.
26:54
But
26:54
we're,
26:55
we're
26:55
also
26:55
unique
26:56
in
26:56
that,
26:57
you
26:57
know,
26:58
we're
26:58
one
26:58
of,
26:59
you
26:59
know,
26:59
seven
27:00
states
27:00
without
27:00
the
27:01
tip
27:01
credit.
27:01
One
27:01
of
27:01
seven
27:02
or
27:02
four
27:02
states
27:03
that
27:03
doesn't
27:03
allow
27:03
tip
27:04
pooling.
27:04
We've
27:05
got
27:05
really
27:05
aggressive
27:06
minimum
27:06
wage
27:06
laws
27:07
and
27:07
so
27:07
the,
27:07
and,
27:08
and
27:08
we've
27:08
got
27:08
a
27:08
labor
27:09
shortage
27:09
in
27:09
the
27:09
hospitality
27:10
industry,
27:12
in
27:12
our
27:12
industry
27:13
in
27:13
the
27:13
state
27:13
we
27:13
employ
27:14
about
27:14
350
27:15
or
27:15
there's
27:15
about
27:15
350,000
27:16
jobs.
27:17
And
27:17
on
27:17
any
27:18
given
27:18
day,
27:18
we're
27:18
about
27:19
15,000
27:20
employees
27:20
short
27:21
of
27:21
where
27:21
we
27:21
need
27:21
to
27:21
be.
27:22
Why
27:23
do
27:23
you
27:23
think
27:23
that?
27:23
And
27:23
I
27:24
know
27:24
we're
27:24
lagging
27:25
and
27:25
so
27:25
you're
27:25
paying
27:25
more.
27:26
Talking
27:27
over
27:27
me.
27:27
We're
27:27
lagged.
27:28
I'm
27:28
sorry,
27:29
I
27:29
just
27:29
wanted
27:29
to
27:30
preface
27:30
it
27:30
for
27:30
the
27:30
audience
27:31
to
27:31
think
27:31
that
27:31
I
27:32
wasn't
27:32
interrupting
27:32
you
27:33
weirdly
27:33
and
27:33
you
27:34
weren't
27:34
trying
27:34
to
27:34
interrupt
27:35
me.
27:35
Or
27:35
maybe
27:36
you
27:36
were
27:36
because
27:36
it's
27:37
better
27:37
when
27:37
you
27:37
interrupt
27:37
me
27:37
and
27:38
you
27:38
talk.
27:39
But
27:39
specifically
27:39
related
27:40
to
27:40
that,
27:40
like,
27:40
I'm
27:40
curious,
27:41
why
27:41
do
27:41
you
27:41
think
27:41
that
27:42
shortage
27:42
exists
27:42
with
27:43
employees?
27:43
Because
27:44
we
27:44
hear
27:44
a
27:45
lot
27:45
about
27:45
layoffs
27:46
that
27:46
are
27:46
happening
27:47
in
27:47
different
27:48
sectors.
27:48
You
27:48
know,
27:48
maybe
27:49
mostly
27:49
tech
27:49
for
27:50
now,
27:50
but
27:51
we
27:51
hear
27:51
of
27:51
a
27:51
lot
27:51
of
27:51
people,
27:52
I
27:52
think,
27:52
who
27:52
are
27:52
looking
27:53
for
27:53
jobs
27:53
and
27:54
obviously
27:54
there's
27:54
a
27:54
mismatch.
27:55
But
27:55
why
27:56
do
27:56
you
27:56
think
27:57
those
27:58
vacancies
27:58
exist
27:59
when
27:59
there
27:59
are
27:59
more
27:59
people
28:00
looking
28:01
for
28:01
work
28:01
now?
28:03
Yeah,
28:03
I
28:03
think
28:03
in
28:04
our
28:04
industry
28:04
we
28:05
saw
28:05
a
28:05
lot
28:06
of
28:06
people
28:06
leave
28:07
hospitality
28:08
during
28:08
the
28:09
pandemic
28:09
and
28:10
seek
28:12
other
28:12
opportunities,
28:13
other
28:13
industries.
28:15
I
28:16
truly
28:16
Brian
28:17
that
28:17
there
28:17
is
28:17
a
28:18
huge
28:19
awareness
28:20
gap
28:20
on
28:21
what
28:21
it
28:21
means
28:21
to
28:22
have
28:22
a
28:22
job
28:22
in
28:22
the
28:22
hospitality
28:23
industry
28:24
and
28:24
how
28:24
many
28:24
great
28:25
options
28:25
there
28:26
are
28:26
to
28:27
work
28:27
in
28:27
our
28:27
industry.
28:28
One
28:29
of
28:29
the
28:29
things
28:29
we
28:30
are
28:30
doing,
28:31
I
28:31
mean
28:31
this
28:31
is
28:31
a
28:31
focus
28:32
of
28:32
our
28:32
education
28:33
foundation
28:33
here
28:34
at
28:34
Hospitality
28:35
Minnesota.
28:35
And
28:35
so
28:35
we're
28:36
working
28:37
with
28:37
some
28:37
of
28:37
our
28:38
national
28:38
partners
28:40
on
28:41
all
28:41
three
28:41
segments,
28:42
camping
28:43
and
28:44
both
28:44
restaurant
28:45
and
28:45
lodging
28:45
too.
28:46
So
28:46
in
28:47
just
28:47
working
28:47
on
28:48
workforce
28:48
training
28:48
programs
28:49
and
28:50
we
28:50
were
28:51
successful
28:52
last
28:53
legislative
28:53
session
28:54
in
28:54
securing
28:55
funding
28:55
to
28:55
build
28:56
a
28:56
free
28:57
online
28:58
training
28:58
program,
28:59
customer
28:59
service
28:59
training
29:00
program
29:00
for
29:00
anyone
29:00
in
29:00
the
29:01
hospitality
29:01
industry
29:02
in
29:02
the
29:02
state.
29:03
So
29:03
if
29:03
you
29:03
are
29:03
a
29:03
campground
29:04
owner
29:04
and
29:04
you
29:05
want
29:05
to
29:05
to
29:07
offer
29:07
free
29:07
training
29:08
to
29:08
your
29:08
employees
29:08
or
29:08
free
29:09
training
29:09
to
29:09
candidates
29:10
you're
29:10
considering
29:11
or
29:13
promoting
29:13
from
29:14
within,
29:14
I
29:14
mean,
29:14
we're
29:14
doing
29:15
everything
29:17
that
29:17
we
29:17
can
29:17
to
29:17
try
29:18
to
29:18
create
29:18
those
29:18
opportunities,
29:19
cost
29:20
effective
29:20
opportunities
29:21
for
29:21
employers
29:22
to
29:22
retain
29:23
employees
29:24
and
29:24
then
29:24
within
29:25
the
29:25
industry
29:26
really
29:26
closing
29:27
that
29:27
awareness
29:28
gap
29:28
of
29:30
what
29:30
you,
29:31
your
29:31
opportunities
29:32
there
29:32
are.
29:32
I
29:32
mean,
29:33
if
29:33
you
29:33
want
29:33
to
29:33
be
29:33
an
29:33
accountant,
29:34
you
29:34
can
29:34
still
29:34
do
29:35
that
29:35
in
29:36
the
29:36
holiday
29:36
industry.
29:38
You
29:38
know,
29:38
if
29:39
you
29:39
want
29:39
to
29:39
be
29:39
in
29:39
marketing,
29:40
if
29:40
you
29:40
want
29:40
to
29:40
be
29:40
a
29:40
chef,
29:41
if
29:41
you
29:41
want
29:41
to
29:41
run
29:42
your
29:42
own
29:42
resort
29:43
or
29:43
campground,
29:43
there's
29:44
all
29:44
of
29:44
these
29:44
opportunities
29:45
and
29:45
we
29:45
really
29:45
are
29:46
trying
29:46
to
29:47
drive
29:47
home
29:47
the
29:48
fact
29:48
that
29:48
it's
29:48
a
29:49
very
29:49
low
29:50
barrier
29:50
entry
29:51
point
29:51
to
29:52
get
29:52
into
29:52
our
29:52
industry.
29:53
If
29:53
you
29:53
have
29:53
that
29:53
entrepreneurial
29:54
spirit
29:55
and
29:55
want
29:55
to
29:55
want
29:55
to
29:56
do
29:56
that.
29:57
Go
29:58
ahead
29:58
Scott,
29:58
like
29:58
we'll
29:59
see
29:59
you
29:59
later
29:59
on
29:59
Outwired.
30:00
Scott's
30:00
gotta
30:01
jump.
30:01
But
30:02
yeah,
30:02
Angie,
30:03
I'm
30:03
curious.
30:03
Like,
30:04
you
30:05
know,
30:05
we
30:05
talk
30:05
about
30:06
some
30:06
of
30:06
the
30:07
guest
30:07
preferences
30:07
and
30:08
how
30:08
those
30:08
have
30:08
changedHowdoyouseethatchanging?Andlike,
30:11
whatdoyou
30:12
thinkpeople
30:12
arelookingforastheygocamping
30:13
in
30:14
20,25in
30:14
Minnesota?
30:15
Isitdifferent?Isitthesame?
30:16
Is.
30:25
Yes,
30:32
both.
30:33
Right.
30:34
In
30:34
some
30:35
of
30:35
our
30:35
campgrounds
30:36
in
30:36
amenities.
30:40
You
30:40
know,
30:40
I
30:40
think
30:41
when
30:42
you're
30:42
being
30:42
more
30:43
selective
30:43
with
30:43
how
30:44
you
30:44
spend
30:44
your
30:44
money,
30:46
it's.
30:46
It's.
30:46
Where
30:47
can
30:47
I
30:47
get
30:47
the
30:47
most
30:48
for
30:48
what
30:48
I'm
30:48
willing
30:49
to
30:49
spend
30:49
and
30:50
the
30:50
most
30:50
in
30:50
terms
30:50
of
30:51
the
30:51
overall
30:52
experience
30:53
and
30:53
convenience
30:54
and,
30:56
you
30:57
know,
30:57
some.
30:57
I
30:57
would
30:58
call
30:58
it
30:58
comfort.
30:58
But
30:58
it's
30:59
your
30:59
preference,
30:59
like,
30:59
if
30:59
you,
31:00
if
31:00
you
31:00
don't
31:00
want
31:00
to
31:00
go
31:00
glamping,
31:01
but
31:01
you
31:01
prefer
31:01
to
31:02
tent
31:02
camp
31:02
or
31:03
whatever.
31:03
But.
31:03
So
31:03
I,
31:04
I
31:04
do
31:04
think
31:04
that
31:05
what
31:06
we're
31:06
seeing
31:07
is
31:07
just
31:07
a
31:08
more
31:09
intent
31:10
on
31:10
what's.
31:11
What's
31:11
the
31:11
overall
31:12
experience
31:12
going
31:12
to
31:12
be
31:12
and
31:13
how
31:13
much
31:13
can
31:13
we.
31:14
How
31:15
unique
31:15
can
31:16
we
31:16
make
31:16
it?
31:18
So
31:19
that's
31:19
like,
31:19
that's
31:20
a
31:20
conversation.
31:22
Campground.
31:25
Sorry,
31:25
I
31:25
know
31:25
we're
31:25
just
31:26
lagging.
31:26
I
31:26
apologize.
31:27
I'm
31:27
just
31:27
gonna.
31:28
So.
31:28
But,
31:29
like.
31:29
And
31:29
I
31:29
want
31:29
you
31:29
to
31:30
finish
31:30
your
31:30
thought
31:30
in
31:30
a
31:30
second,
31:31
but
31:31
just
31:32
so
31:32
we
31:32
don't
31:32
have
31:33
to
31:33
lag
31:33
back
31:33
and
31:33
forth,
31:34
I'm
31:34
just
31:34
gonna
31:34
finish
31:35
my
31:35
sentence.
31:36
So,
31:36
like,
31:37
it's
31:37
very
31:37
interesting
31:38
to
31:38
me
31:38
because
31:39
if
31:39
you
31:39
look
31:40
at
31:40
how,
31:42
like,
31:42
people
31:42
are
31:44
having
31:44
that
31:44
attitude
31:45
of,
31:45
you
31:45
know,
31:46
I
31:46
can
31:46
only
31:46
take
31:46
maybe
31:47
less
31:47
vacations
31:47
or
31:47
stay
31:48
less
31:48
nights
31:48
or,
31:49
or
31:49
do
31:49
you
31:49
know,
31:49
I'm
31:50
being
31:50
more.
31:50
I'm
31:50
willing
31:50
to
31:51
be
31:51
more
31:51
picky
31:51
because
31:51
my
31:52
money
31:52
isn't
31:52
going
31:52
as
31:52
far
31:53
as
31:53
it
31:53
used
31:53
to
31:53
or
31:54
I
31:54
have
31:54
less
31:54
of
31:54
it.
31:56
That's
31:56
something
31:56
we've
31:57
talked
31:57
about,
31:57
like
31:57
Mark
31:57
and
31:57
I
31:58
have
31:58
talked
31:58
about
31:58
frequently,
31:58
as
31:59
well
31:59
as
31:59
the
31:59
other
31:59
guests
31:59
of
31:59
the
32:00
show,
32:00
about
32:00
how
32:00
people,
32:00
like,
32:01
it's
32:01
not
32:01
enough
32:01
anymore
32:02
to
32:02
just
32:02
set
32:03
up
32:03
a
32:03
campground
32:04
with
32:04
the
32:04
same
32:04
patio
32:05
sites
32:05
and
32:05
the
32:05
same
32:06
furniture
32:06
and
32:06
the
32:06
same
32:06
pool
32:07
and
32:07
the
32:07
same
32:07
miniature
32:08
golf,
32:08
and
32:08
then
32:08
they're
32:08
just
32:08
all
32:09
going
32:09
to
32:09
fill
32:09
up
32:09
anymore.
32:10
And
32:10
I
32:10
feel
32:10
like
32:11
that's
32:11
a
32:11
little
32:11
bit
32:11
about
32:11
what
32:11
you're
32:12
talking
32:12
about,
32:12
but
32:12
is
32:13
that
32:13
what
32:13
interests
32:14
me
32:14
most
32:14
is.
32:15
You're
32:15
right.
32:16
Like,
32:16
I
32:16
mean,
32:16
I
32:16
know
32:17
you
32:17
know,
32:17
you're
32:17
right,
32:17
but
32:18
like
32:18
I'm
32:18
saying,
32:19
we
32:19
concur
32:19
on
32:20
the
32:20
campground
32:20
side.
32:22
But,
32:22
like,
32:23
how
32:23
do
32:23
you.
32:25
How
32:26
do
32:26
you.
32:26
Well,
32:27
actually,
32:27
you
32:27
know
32:27
what
32:27
the
32:27
question
32:28
I
32:28
want
32:28
to
32:28
ask
32:28
first
32:28
is,
32:29
is
32:29
that
32:30
something
32:30
that's
32:30
impacting
32:31
hotels,
32:31
too?
32:32
Is
32:32
it
32:32
something
32:33
where
32:33
the.
32:33
The
32:33
guests
32:34
are
32:34
being
32:34
more
32:34
picky
32:35
about
32:35
the
32:35
hotels
32:36
that
32:36
they
32:36
stay
32:37
at
32:37
because
32:38
they
32:38
want
32:38
a
32:38
hotel
32:38
they
32:39
stay
32:39
at
32:39
to
32:39
offer
32:40
a
32:40
different
32:40
or
32:40
better
32:41
experience
32:41
than
32:41
they
32:41
Otherwise
32:42
would
32:42
have
32:42
been
32:42
willing
32:42
to
32:42
settle
32:43
for.
32:45
I
32:46
think
32:46
it's
32:46
true
32:47
of
32:48
campgrounds,
32:49
resorts,
32:49
hotels,
32:50
and
32:50
even
32:51
our
32:51
restaurants.
32:51
And
32:51
if
32:51
you
32:52
think
32:52
about
32:53
how
32:53
people
32:53
live
32:54
their
32:54
life
32:54
right
32:54
now,
32:54
so
32:54
especially
32:55
in
32:55
campgrounds,
32:55
what
32:56
are
32:56
people
32:56
looking
32:56
for?
32:57
We
32:57
can
32:57
work
32:57
from
32:58
anywhere,
32:59
right?
33:00
So
33:00
somebody
33:01
may
33:01
decide,
33:01
I'm
33:02
going
33:02
to
33:02
go
33:02
spend
33:03
a
33:03
month
33:03
in
33:03
the
33:04
woods,
33:04
I'm
33:04
going
33:04
to
33:04
go
33:04
immerse,
33:05
I'm
33:05
going
33:05
to
33:05
go
33:05
forest
33:06
bathe.
33:06
But
33:07
I
33:07
still
33:07
have
33:07
to
33:08
go
33:08
to
33:08
work.
33:08
So
33:09
it's
33:09
going
33:09
to
33:09
be
33:09
really
33:09
important
33:10
to
33:10
me
33:11
to
33:11
have
33:12
WI
33:12
fi
33:14
and,
33:14
you
33:14
know,
33:16
I
33:17
don't
33:17
know,
33:17
maybe
33:17
a
33:18
comfortable
33:18
backdrop
33:18
that
33:19
your
33:19
boss
33:19
isn't
33:19
going
33:19
to
33:19
know
33:20
you're
33:20
in
33:20
the
33:20
forest.
33:21
If
33:21
you
33:21
have
33:21
to
33:21
do
33:22
green
33:22
screen.
33:22
You
33:22
can
33:22
flop
33:23
in
33:23
the
33:23
middle
33:23
of
33:23
the
33:23
forest
33:24
while
33:24
you're
33:24
forest
33:24
bathing.
33:25
It's
33:25
so
33:25
weird.
33:26
That's
33:26
such
33:26
a
33:26
weird
33:26
term.
33:26
I'm
33:27
going
33:27
to
33:27
have
33:27
to
33:27
get
33:27
used
33:27
to
33:27
that.
33:30
I
33:30
know.
33:31
It
33:31
took
33:31
me
33:31
a
33:31
minute
33:31
while
33:31
you're
33:32
talking,
33:32
I
33:32
was
33:32
like,
33:32
oh,
33:32
yeah,
33:33
I've
33:33
heard
33:33
of
33:33
that.
33:33
So.
33:35
But
33:35
yeah,
33:36
I
33:36
think
33:36
it's
33:36
true.
33:37
We're
33:37
seeing
33:37
it
33:37
everywhere.
33:38
We're
33:38
seeing
33:38
it
33:38
in
33:39
restaurants,
33:39
we're
33:39
seeing
33:40
it
33:40
in
33:40
hotels,
33:41
and
33:41
I
33:41
think
33:42
it's,
33:42
you
33:42
know,
33:42
we
33:43
partner
33:43
with
33:43
our
33:43
national
33:44
partners
33:45
and
33:46
then
33:46
our
33:46
state
33:46
partners
33:46
through
33:47
Explore
33:47
Minnesota
33:48
are
33:48
statewide
33:50
tourism.
33:50
And
33:50
even
33:51
I
33:51
think,
33:51
Mark,
33:51
it
33:51
was
33:52
you
33:52
talking
33:52
about
33:53
the
33:54
DMOs
33:54
and
33:54
the
33:55
CVVs
33:57
we're
33:57
all
33:58
seeing
33:58
consistently
33:59
is
33:59
that
34:00
the
34:00
businesses
34:01
we
34:01
represent
34:01
and
34:02
serve
34:02
and
34:02
in
34:02
the
34:02
DMO's
34:03
case,
34:03
promote,
34:04
they're
34:05
having
34:05
to
34:05
get
34:06
really
34:06
creative
34:08
to
34:08
draw
34:09
people
34:09
in.
34:09
To
34:10
your
34:10
point,
34:10
you
34:10
don't
34:10
just
34:10
put
34:11
up
34:11
your
34:11
shingle
34:11
and
34:11
people
34:12
fill
34:12
your
34:12
park
34:12
and
34:12
then
34:13
it
34:13
just
34:13
cycles
34:14
through.
34:15
Those
34:16
days,
34:16
I
34:16
think
34:16
are
34:16
gone.
34:17
And
34:17
it's
34:17
how
34:17
do
34:17
you
34:18
get
34:18
that
34:18
edge?
34:18
And
34:18
it's
34:19
from
34:19
everything
34:19
from
34:20
how
34:20
do
34:20
you
34:20
get
34:20
that
34:20
edge
34:20
with
34:21
your
34:21
employees?
34:21
How
34:21
do
34:21
you
34:22
get
34:22
that
34:22
edge
34:22
with
34:22
your
34:22
guest?
34:23
And
34:24
you
34:24
know,
34:24
it's,
34:25
it's
34:25
making
34:25
it
34:25
harder.
34:26
So
34:26
all
34:26
of
34:26
them,
34:26
all
34:27
of
34:27
our
34:27
members,
34:28
every
34:28
hospitality
34:29
owner,
34:29
operator
34:30
in
34:30
our
34:30
state
34:31
and
34:31
I
34:31
would
34:31
argue
34:31
our
34:32
nation
34:32
is
34:33
doing
34:33
more
34:33
with
34:33
less
34:34
for
34:35
less
34:36
and
34:36
having
34:37
to
34:38
evolve
34:39
every
34:40
year,
34:40
every
34:41
quarter,
34:41
every
34:42
season,
34:42
it's
34:43
got
34:43
to
34:43
be
34:43
different.
34:44
And
34:44
God
34:44
help
34:45
you
34:45
if
34:45
you
34:45
don't
34:45
have
34:45
a
34:45
pickleball
34:46
court
34:46
right
34:46
now.
34:47
Right?
34:47
That's
34:48
everybody's
34:48
go
34:49
to
34:50
it.
34:50
Well,
34:50
so
34:50
that's
34:51
interesting.
34:51
Like
34:51
if
34:51
you
34:52
talk
34:52
about
34:53
and
34:53
maybe
34:53
I
34:53
just
34:54
want
34:54
to
34:55
not
34:55
interrogate
34:56
and
34:56
investigate
34:57
journalists,
34:57
you
34:57
or
34:58
anything
34:58
like
34:58
that,
34:58
but
34:58
ask
34:58
you,
34:59
like
34:59
maybe
34:59
a
34:59
question
34:59
that
35:00
you
35:00
have
35:00
to
35:00
think
35:00
about
35:00
for
35:00
a
35:00
second
35:01
before
35:01
answering,
35:02
and
35:02
that's
35:02
like,
35:03
if
35:04
you
35:04
look
35:04
at,
35:04
and
35:04
I
35:04
know
35:05
everybody's
35:05
preferences
35:06
are
35:06
different.
35:06
Everybody
35:07
wants
35:07
something
35:07
different.
35:07
There
35:08
are
35:08
luxury
35:08
travelers,
35:09
there
35:09
are
35:09
budget
35:09
travelers,
35:10
there
35:10
are
35:10
mid
35:10
tier
35:11
travelers.
35:11
There
35:11
are
35:12
people
35:12
who
35:12
want
35:12
pickleball
35:13
courts.
35:13
There
35:14
are
35:14
people
35:14
like
35:14
me
35:14
who
35:14
bought
35:15
pickleball
35:15
shoes
35:15
and
35:15
realized
35:16
they
35:16
can't
35:16
play
35:16
pickleball.
35:17
There
35:17
are
35:17
all
35:17
kinds.
35:18
There
35:18
are
35:18
all
35:18
kinds
35:19
of
35:19
people.
35:19
Right.
35:20
And
35:20
so
35:20
recognizing
35:21
that
35:21
everybody's
35:21
opinion
35:22
is
35:22
different,
35:22
when
35:22
you
35:23
answer
35:23
this
35:23
question,
35:24
if
35:24
you
35:24
were
35:25
speaking
35:25
to
35:26
hotel
35:27
owners,
35:27
campground,
35:28
I
35:28
mean
35:28
you
35:28
are
35:28
speaking
35:28
to
35:28
campground
35:29
owners,
35:29
but
35:30
those
35:30
type
35:30
of
35:30
business
35:31
owners,
35:31
and
35:32
they
35:32
came
35:32
to
35:32
you
35:32
and
35:33
they
35:33
said,
35:33
angie,
35:33
I
35:33
have
35:34
a
35:34
chance
35:34
to
35:34
do
35:35
one
35:35
thing.
35:35
Like,
35:36
I'm
35:36
not
35:36
even
35:36
talking
35:36
about
35:36
like
35:37
renovations
35:37
that
35:38
cost
35:38
millions
35:38
of
35:38
dollars
35:38
or
35:39
adding
35:39
a
35:39
water
35:39
park
35:40
or
35:40
putting
35:40
in
35:40
a
35:40
restaurant,
35:41
but
35:41
I
35:41
have
35:42
a
35:42
chance
35:42
to
35:42
do
35:42
one
35:43
thing
35:43
that's
35:43
different
35:44
and,
35:45
and
35:45
like
35:45
not
35:46
all
35:46
doing
35:46
the
35:46
same
35:47
thing.
35:47
Right.
35:47
But
35:47
like
35:47
one
35:48
thing
35:48
that's
35:48
different
35:48
that
35:49
could
35:49
really
35:49
have
35:49
a
35:49
chance
35:50
to
35:50
set
35:50
me
35:50
apart.
35:50
What
35:51
would
35:51
you
35:51
recommend,
35:52
Angie,
35:52
from
35:52
your
35:52
data
35:53
and
35:53
your
35:53
experience
35:54
that
35:54
I
35:54
should
35:54
focus
35:55
on
35:55
in
35:55
2025?
35:57
Oh,
35:58
my
35:58
God,
35:58
Brian,
36:00
I
36:00
told
36:00
you
36:01
it
36:01
was
36:01
hard.
36:03
Yeah,
36:03
you
36:04
know,
36:04
and
36:06
I
36:07
don't
36:07
know
36:07
that
36:07
I
36:07
can
36:07
come
36:07
up
36:08
with
36:08
an
36:08
answer
36:08
for
36:08
you.
36:09
There
36:09
is
36:09
no
36:09
one
36:10
magic
36:10
thing,
36:10
I
36:11
think.
36:11
No,
36:11
I
36:12
know
36:12
that.
36:12
I'm
36:13
not
36:13
implying
36:13
that
36:13
it's
36:13
a
36:14
magic
36:14
thing.
36:14
I
36:14
guess
36:14
I'm
36:15
just
36:15
looking
36:15
for
36:15
your
36:15
intuition
36:16
of
36:16
a
36:17
starting
36:18
point.
36:18
Not
36:18
the
36:18
only
36:19
thing
36:19
they
36:19
need
36:19
to
36:19
do
36:20
or
36:20
the
36:20
thing
36:20
that
36:20
will
36:20
make
36:21
them
36:21
successful.
36:21
But
36:22
where
36:22
do
36:22
I
36:22
start
36:23
if
36:23
I
36:23
have
36:23
never
36:24
had
36:24
to
36:24
focus
36:24
on
36:25
experience
36:26
before?
36:30
Yeah,
36:31
no,
36:31
that
36:31
is,
36:31
that
36:31
is
36:32
a
36:32
really
36:32
great
36:32
question
36:33
and
36:33
it's
36:33
probably
36:33
one
36:33
that's
36:34
going
36:34
to
36:34
rattle
36:35
around
36:35
in
36:35
my
36:35
brain
36:35
for
36:35
the
36:36
next
36:36
three
36:36
weeks
36:36
and
36:37
I'm
36:37
going
36:37
to
36:37
call
36:37
you
36:37
up
36:37
and
36:37
go,
36:38
I
36:38
think
36:38
I
36:38
have
36:38
a
36:38
better
36:38
answer
36:39
for
36:39
you.
36:39
But
36:40
what
36:40
I
36:41
see
36:41
consistently
36:43
that
36:43
sets
36:44
my
36:46
are
36:47
more
36:47
successful
36:48
members
36:48
up,
36:49
regardless
36:49
of
36:49
what
36:50
segment
36:50
is.
36:51
It's
36:52
that
36:52
intangible
36:55
that
36:55
it's
36:56
that
36:56
experience,
36:57
that
36:57
moment,
36:57
that
36:58
hospitality
36:58
that
36:59
occurs
36:59
between
37:00
the
37:02
employee,
37:03
the
37:03
owner
37:03
and
37:04
the
37:04
guest.
37:04
What
37:04
is.
37:05
And
37:05
so
37:05
it's
37:05
those
37:06
personal
37:06
touches
37:07
that
37:07
we're
37:08
seeing.
37:08
So
37:08
I'm
37:09
thinking
37:09
of
37:09
a
37:10
resort
37:10
owner
37:12
who
37:13
owns
37:13
several
37:13
properties
37:14
along
37:14
our
37:14
North
37:15
Shore.
37:16
And
37:16
the
37:17
training
37:18
that
37:18
they
37:18
put
37:19
their
37:19
employees
37:19
through
37:20
and
37:20
the
37:21
mindset
37:22
and
37:22
the
37:22
expectation
37:23
of
37:23
interaction
37:24
at
37:24
all
37:25
times.
37:25
You
37:25
know,
37:27
they
37:27
base
37:28
it
37:28
off
37:28
that
37:28
book,
37:28
hospitality
37:29
from
37:29
the
37:29
heart.
37:31
And
37:32
all
37:32
of
37:32
their
37:32
employees
37:33
are
37:33
trained
37:34
every
37:34
guest
37:34
interaction
37:35
and
37:36
they're
37:36
doing
37:36
really
37:37
well.
37:37
And
37:37
they're.
37:38
No,
37:38
they
37:38
don't
37:39
have
37:39
more
37:39
amenities,
37:40
better
37:40
amenities
37:41
than
37:41
any
37:41
other
37:42
resort
37:43
on
37:43
the
37:43
North
37:43
Shore.
37:44
They're
37:45
all
37:45
comparable,
37:45
right?
37:46
But
37:46
it
37:46
truly
37:47
is
37:47
that
37:48
moment,
37:48
that
37:48
interaction,
37:49
that
37:50
emotional
37:53
response
37:53
that
37:54
they
37:54
get
37:54
and
37:55
give
37:55
to
37:56
their
37:56
guests
37:56
that
37:56
I
37:57
truly
37:57
think
37:57
sets
37:58
them
37:58
apart.
37:58
And
37:59
as
37:59
I
37:59
think
37:59
how
37:59
I
38:00
spend
38:00
my
38:00
money
38:00
as
38:01
a
38:01
consumer,
38:02
you
38:02
know,
38:02
if
38:02
I
38:02
go
38:02
to
38:03
two
38:04
campgrounds
38:05
and
38:05
they're
38:05
exactly
38:06
the
38:06
same,
38:06
or
38:06
I
38:06
go
38:06
to
38:06
two
38:06
restaurants,
38:07
and
38:07
all
38:07
things
38:08
being
38:08
equal,
38:08
I'm
38:09
gonna
38:09
go
38:09
where
38:09
I
38:10
feel
38:10
most
38:10
welcome.
38:11
I'm
38:11
gonna
38:11
go
38:11
where
38:11
somebody
38:12
remembers
38:12
my
38:12
name.
38:12
I'm
38:13
gonna.
38:13
Or
38:13
even
38:14
takes
38:14
the
38:14
time
38:14
to
38:15
learn
38:15
my
38:16
name
38:16
if
38:16
I've
38:16
never
38:16
been
38:16
there
38:17
before.
38:17
So
38:17
I
38:17
know
38:18
that's
38:18
probably
38:19
not
38:19
as
38:20
hard
38:20
of
38:20
a
38:20
hitting
38:20
answer
38:21
as
38:21
you
38:21
wanted,
38:22
Brian.
38:24
And
38:25
listeners
38:25
are
38:25
probably
38:25
rolling
38:26
their
38:26
eyes
38:26
and
38:26
almost
38:26
hear
38:27
it
38:27
from
38:27
here.
38:27
But
38:27
I
38:27
just.
38:28
I
38:28
don't
38:28
think
38:29
that
38:29
it's
38:30
any
38:31
one
38:31
thing
38:31
tangible,
38:32
any
38:33
item,
38:34
any.
38:34
It's
38:34
not
38:35
better
38:35
WI
38:35
fi.
38:35
It's
38:36
not
38:36
softer,
38:37
you
38:37
know,
38:37
sheets
38:38
on
38:38
the
38:38
cots.
38:39
It's
38:39
not
38:40
that
38:41
anymore.
38:42
I
38:42
mean,
38:42
it
38:42
used
38:42
to
38:42
be
38:42
that
38:43
way.
38:43
When
38:43
you
38:43
think
38:43
about
38:43
the
38:43
hotel,
38:44
I
38:44
mean,
38:44
10
38:44
years
38:44
ago,
38:45
five
38:45
years
38:45
ago,
38:45
even,
38:46
you
38:46
know,
38:46
like,
38:47
oh,
38:47
come
38:47
and
38:47
stay
38:48
on
38:48
our
38:48
beds.
38:48
We
38:48
have
38:49
the
38:49
fluffiest
38:49
beds.
38:50
Or
38:50
cut.
38:50
You
38:50
know,
38:50
our
38:51
breakfast
38:51
is
38:51
the
38:51
hottest,
38:52
and
38:52
our
38:52
pancakes
38:52
are
38:53
the
38:53
best.
38:53
It's
38:54
not
38:54
that
38:55
anymore.
38:55
People
38:56
are
38:56
being
38:56
more
38:56
selective,
38:57
and
38:57
consumers
38:59
are
38:59
looking
38:59
for
39:00
that
39:00
experience
39:00
that
39:01
makes
39:01
them
39:02
feel
39:02
something.
39:03
I
39:03
think.
39:05
I
39:05
mean,
39:05
I
39:05
will
39:05
say
39:05
that
39:06
I'm
39:06
not
39:06
rolling
39:06
my
39:06
eyes,
39:07
and
39:07
if
39:07
anybody
39:07
in
39:07
the
39:07
audience
39:08
is
39:08
rolling
39:08
their
39:08
eyes,
39:09
then
39:09
I
39:09
think
39:09
that
39:09
they
39:10
should
39:10
probably
39:11
immediately
39:12
stop
39:12
or
39:13
get
39:13
a
39:13
better
39:13
understanding
39:13
of
39:14
what
39:14
you're
39:14
talking
39:14
about.
39:14
I
39:14
think
39:14
it
39:15
was
39:15
an
39:15
excellent
39:15
answer,
39:15
and
39:16
we'll
39:16
get
39:16
Mark's
39:16
opinion.
39:16
I'm
39:17
going
39:17
to
39:17
ask
39:17
you
39:17
the
39:17
same
39:17
question
39:17
in
39:17
a
39:17
second,
39:18
Mark,
39:18
so
39:18
you
39:18
can
39:18
prepare
39:18
for
39:18
that.
39:19
I
39:19
know
39:19
there's
39:19
no
39:19
such
39:19
thing
39:20
as
39:20
personal
39:20
touch
39:20
in
39:20
Wyoming
39:21
because
39:21
you
39:21
guys
39:21
are
39:21
too
39:22
far
39:22
apart,
39:23
but
39:24
for
39:24
the
39:24
rest
39:25
of
39:25
the
39:25
stuff,
39:25
you
39:25
can
39:25
weigh
39:26
in,
39:27
but,
39:27
like.
39:27
But
39:27
I
39:27
think
39:28
you're
39:28
dead
39:28
on.
39:28
Right?
39:29
Right.
39:29
And
39:29
this
39:29
is
39:30
not
39:30
like
39:30
Outwired
39:31
will
39:31
be
39:31
the
39:31
show
39:31
where
39:32
we
39:32
kind
39:32
of
39:32
speak
39:33
frankly
39:33
to
39:33
people.
39:33
So
39:34
this
39:34
isn't
39:34
one
39:34
of
39:34
those,
39:35
you
39:35
know,
39:36
moments
39:36
where
39:36
I
39:36
want
39:37
to
39:37
do
39:37
that
39:37
on
39:37
this
39:37
show,
39:37
but,
39:38
like,
39:38
I
39:39
think
39:39
there
39:39
is
39:39
a
39:40
lot
39:40
of
39:40
that
39:40
necessary.
39:41
And
39:41
to
39:41
be
39:42
clear,
39:42
there
39:42
are
39:42
a
39:42
lot
39:42
of
39:42
people
39:42
in
39:42
our
39:43
industry
39:43
who
39:43
do
39:43
this.
39:43
Right.
39:43
I'm
39:44
not
39:44
saying
39:44
this
39:44
is
39:44
a
39:44
blanket
39:45
problem
39:45
or
39:45
even
39:45
a
39:45
majority
39:46
problem
39:46
in
39:46
our
39:46
industry,
39:47
but
39:47
I
39:48
think
39:48
it
39:48
is
39:48
a
39:48
problem.
39:49
Especially,
39:49
like.
39:50
I
39:50
mean,
39:50
even
39:50
if
39:50
you
39:50
look
39:51
at
39:51
some
39:51
of
39:51
the
39:51
things
39:51
that
39:52
your
39:52
little
39:53
rant
39:53
group,
39:53
Mark,
39:54
that
39:54
I'm
39:54
not
39:54
even
39:54
in
39:54
that
39:55
people
39:55
kind
39:55
of
39:56
complain
39:56
about,
39:56
right.
39:57
And
39:57
not
39:57
saying
39:57
that
39:57
they
39:58
aren't
39:58
justified.
39:58
There
39:58
are
39:59
certain
39:59
things,
39:59
there
39:59
are
40:00
certainly
40:00
things
40:00
that
40:00
you
40:00
should
40:01
rant
40:02
about
40:02
because
40:02
some
40:03
people
40:03
are
40:03
crazy
40:04
and
40:04
deserve
40:05
to
40:05
be
40:05
ranted
40:06
about,
40:06
right?
40:06
But
40:07
there's
40:07
also
40:07
the
40:08
mindset
40:08
of
40:08
like,
40:09
this
40:09
is
40:09
hospitality.
40:10
You
40:10
chose
40:10
to
40:10
own
40:11
a
40:11
campground.
40:11
You
40:11
chose
40:12
to
40:12
show
40:12
up
40:12
every
40:12
day
40:13
and
40:13
be
40:14
involved
40:14
in
40:15
an
40:15
even
40:15
more
40:15
intimate
40:15
setting
40:16
as
40:16
a
40:16
campground
40:16
than
40:16
you
40:16
are
40:17
at
40:17
a
40:17
hotel
40:18
with
40:18
a
40:18
one
40:18
on
40:18
one,
40:19
either
40:19
a
40:19
couple
40:19
or
40:20
a
40:20
couple
40:20
members
40:20
of
40:20
your
40:20
staff.
40:21
And
40:22
so
40:22
there
40:22
is
40:23
this
40:23
need
40:23
to
40:24
kind
40:24
of
40:24
go
40:24
back
40:24
and
40:25
say,
40:25
I
40:26
need
40:26
to
40:26
focus
40:26
on
40:26
hospitality.
40:27
I
40:27
need
40:27
to
40:28
make
40:28
sure
40:28
that
40:28
no
40:29
matter
40:30
which
40:31
side
40:31
of
40:31
the
40:31
bed
40:31
I
40:31
woke
40:32
up
40:32
in
40:32
the
40:32
morning
40:32
and
40:32
whether
40:33
my
40:33
coffee
40:34
tasted
40:34
good
40:34
or
40:35
not
40:35
or
40:35
whatever,
40:35
there's
40:35
a
40:36
smile
40:36
on
40:36
my
40:36
face
40:37
when
40:37
I
40:37
talk
40:37
to
40:37
that
40:37
guest.
40:38
Because
40:39
that
40:39
is
40:39
what's
40:39
going
40:40
to.
40:40
And
40:40
it's
40:40
hard.
40:41
Like,
40:41
it's
40:42
hard.
40:42
I
40:43
wake
40:43
up
40:43
probably
40:43
50
40:44
of
40:44
the
40:44
time
40:44
grumpy
40:45
and
40:45
I'm
40:46
like,
40:46
I
40:46
don't
40:46
want
40:46
to
40:47
talk
40:47
to
40:47
anybody
40:47
for
40:48
a
40:48
couple
40:48
hours.
40:48
But
40:49
like,
40:49
that's
40:50
why
40:50
I'm
40:50
not
40:50
in
40:51
hospitality.
40:52
Like,
40:52
that's
40:53
why
40:53
I
40:53
host
40:53
a
40:53
show
40:54
that
40:54
I
40:54
can
40:54
turn
40:54
off
40:55
and
40:55
then
40:55
be
40:55
grumpy
40:56
after
40:56
it,
40:56
right?
40:58
But
40:58
I
40:58
don't
40:58
know,
40:58
like,
40:58
I
40:58
think
40:59
that's
40:59
a
40:59
larger
40:59
conversation,
41:00
right,
41:00
that,
41:00
that
41:00
people
41:01
just
41:01
need
41:01
to.
41:02
And
41:02
especially
41:02
now
41:03
more
41:03
than
41:03
ever,
41:03
we'll
41:03
talk
41:03
more
41:04
about
41:04
this
41:04
on
41:04
not
41:04
necessarily
41:05
a
41:05
specific
41:05
topic,
41:06
but
41:06
on
41:06
outwired.
41:07
Just
41:07
generally
41:08
speaking
41:08
as
41:08
a
41:08
theme
41:08
of
41:09
a
41:09
show.
41:09
Like,
41:10
you
41:11
gotta
41:11
understand
41:11
this
41:12
as
41:12
a
41:12
park
41:12
owner.
41:13
Like,
41:13
this
41:13
is
41:14
not,
41:15
I
41:15
mean,
41:16
and
41:17
Mark,
41:17
you
41:17
can
41:17
correct
41:17
me
41:17
if
41:18
I'm
41:18
wrong
41:18
or
41:18
just
41:19
say
41:19
like,
41:19
I
41:19
don't
41:20
know,
41:20
throw
41:20
me
41:20
under
41:20
the
41:20
bus
41:20
or
41:21
whatever
41:21
you
41:21
want
41:21
to
41:21
do.
41:22
But
41:22
like,
41:23
and
41:24
this
41:24
is
41:24
probably
41:24
why
41:24
we
41:25
shouldn't.
41:25
We
41:25
aren't
41:25
broadcasting
41:26
the
41:26
other
41:26
show
41:26
in
41:26
your
41:26
group,
41:27
right.
41:28
It
41:28
is
41:29
like,
41:29
I
41:29
just
41:30
think
41:30
there's
41:30
a
41:30
need
41:30
for
41:30
some
41:31
of,
41:31
some
41:31
of
41:31
these
41:31
owners
41:32
to
41:32
pay
41:32
more
41:32
attention
41:32
to
41:33
what
41:33
is
41:33
happening
41:33
out
41:33
here.
41:34
It's
41:34
not
41:34
since
41:35
2011,
41:36
the
41:36
economy
41:36
has
41:36
been
41:37
going
41:37
up.
41:37
Inflation
41:38
has
41:38
been
41:39
mostly
41:40
flat
41:40
until
41:40
the
41:40
last
41:41
few
41:41
years.
41:42
Money
41:42
has
41:43
been
41:43
cheap.
41:43
Interest
41:44
has
41:44
been,
41:44
you
41:44
know,
41:44
basically
41:45
low
41:46
and
41:46
free.
41:47
And
41:47
that
41:47
coincided
41:48
with
41:48
like
41:48
really,
41:49
2010,
41:49
11
41:50
when
41:50
social
41:50
media,
41:51
Facebook
41:51
and
41:52
all
41:52
that
41:52
started
41:52
to
41:53
really
41:53
pick
41:53
up
41:53
steam.
41:54
And
41:55
so
41:55
since
41:55
then
41:55
they
41:56
have
41:56
like,
41:56
it
41:56
has
41:57
been
41:57
a
41:57
Kevin
41:57
Costner
41:58
scenario
41:58
where
41:58
if
41:58
you
41:59
build
41:59
it,
41:59
they
41:59
will
42:00
come
42:01
and
42:01
if
42:01
not,
42:02
you
42:02
just
42:02
throw
42:02
a
42:02
couple
42:03
thousand
42:03
bucks
42:03
at
42:04
Facebook
42:04
ads
42:04
or
42:05
post
42:05
for
42:05
free
42:05
on
42:06
social
42:06
media
42:06
and
42:07
they
42:07
will
42:07
get
42:07
there
42:08
anyway.
42:09
But
42:09
it's
42:09
different
42:09
now.
42:13
It's
42:13
different
42:13
now.
42:13
And
42:14
if
42:14
you
42:14
think
42:14
about
42:14
it
42:15
Angie's
42:16
gonna
42:16
go.
42:16
Okay,
42:16
go
42:16
ahead,
42:16
Angie,
42:17
please.
42:18
Sorry.
42:19
This
42:19
lag
42:20
is
42:20
ridiculous.
42:20
I'm
42:21
sorry.
42:22
If
42:23
you
42:23
think
42:23
about
42:23
it,
42:23
we
42:23
talked
42:24
earlier.
42:24
They're
42:24
doing
42:25
more
42:25
with
42:25
less
42:25
and
42:26
there's
42:26
a
42:26
labor
42:26
shortage.
42:27
So
42:27
it's
42:28
more
42:28
important,
42:29
important
42:29
now
42:30
than
42:30
ever.
42:30
And
42:30
I
42:31
think
42:31
it's
42:31
harder
42:32
now
42:32
than
42:32
ever
42:33
because
42:33
they're
42:33
working
42:34
double
42:34
shifts.
42:34
I
42:34
know
42:34
a
42:35
CEO
42:35
of
42:35
a
42:36
resort
42:36
group
42:37
goes
42:37
to
42:37
the
42:38
resorts
42:38
on
42:38
the
42:38
weekends
42:38
and
42:39
strips
42:39
beds
42:39
because
42:40
there's
42:40
just
42:40
not
42:40
enough
42:41
people
42:41
to
42:41
get
42:41
it
42:42
all
42:42
done.
42:43
And
42:43
that's
42:43
a
42:44
right
42:46
through.
42:46
If
42:46
that's
42:46
not
42:46
your
42:47
job,
42:47
probably,
42:48
yeah.
42:48
And
42:49
like,
42:49
to
42:49
be
42:49
clear,
42:49
I'm
42:50
not
42:50
saying
42:50
this
42:50
is
42:50
easy
42:51
on
42:52
a
42:52
campground
42:52
owner.
42:53
I'm
42:53
not
42:54
suggesting.
42:54
It's
42:54
just,
42:55
okay,
42:55
let's
42:55
go
42:55
to
42:55
chat
42:56
GPT
42:56
and
42:56
figure
42:56
out
42:56
a
42:57
plan
42:57
and
42:57
then
42:57
everything
42:57
will
42:57
be
42:58
fine.
42:58
And
42:58
I'll
42:58
just
42:58
put
42:58
on
42:58
a
42:59
smile
42:59
like
43:00
it's
43:00
hard.
43:01
Like
43:01
harder
43:01
than
43:02
I
43:02
can
43:02
possibly
43:02
imagine
43:03
because
43:03
I'm
43:03
not,
43:03
I'm
43:04
not
43:04
brave
43:04
enough
43:04
to
43:04
own
43:05
a
43:05
campground
43:05
for
43:05
that
43:05
very
43:06
reason.
43:06
But
43:07
I
43:07
think
43:08
it
43:08
just,
43:08
it
43:09
has
43:09
to
43:10
be
43:10
done.
43:11
Mark,
43:11
to
43:11
you.
43:12
Yeah,
43:13
so,
43:13
so
43:13
that
43:13
was
43:14
a
43:14
really,
43:14
it's
43:14
a
43:14
really
43:14
good
43:14
question.
43:15
I'll
43:15
go
43:15
back
43:15
to
43:15
my
43:16
thoughts
43:16
as,
43:16
as
43:17
Angie
43:17
was
43:18
struggling
43:18
with
43:18
it
43:18
because
43:18
that
43:19
was
43:19
a
43:19
good
43:19
question.
43:20
I
43:20
always
43:20
go
43:21
back
43:21
to
43:21
the
43:21
customer.
43:22
I
43:22
always
43:22
go
43:22
back
43:22
to
43:23
who,
43:23
who
43:23
we're
43:24
serving.
43:24
And
43:24
so
43:24
my
43:25
immediate
43:25
reaction
43:26
about
43:26
what's
43:27
that
43:27
magic
43:27
bullet
43:27
or
43:28
what's
43:28
that
43:28
one
43:28
thing
43:28
you
43:28
can
43:29
do?
43:29
The
43:29
answer
43:30
is
43:30
it's
43:30
going
43:30
to
43:30
vary.
43:31
It
43:31
depends
43:31
upon
43:31
your
43:32
location,
43:32
your
43:32
audience,
43:33
who
43:33
your
43:33
guests
43:33
are.
43:34
Right.
43:34
So,
43:34
so
43:35
that's
43:35
challenging.
43:36
And
43:36
so
43:36
the
43:36
way
43:36
you
43:37
do
43:37
that,
43:37
the
43:37
way
43:37
I'd
43:38
recommend
43:38
somebody
43:38
to
43:38
do
43:38
that,
43:39
is
43:39
you
43:39
simply
43:39
go
43:39
to
43:39
your
43:39
Google
43:40
reviews
43:41
and
43:41
you
43:41
take
43:41
an
43:41
honest
43:42
look
43:42
at
43:42
what
43:42
people
43:42
say
43:43
about
43:43
your
43:43
park,
43:43
what
43:43
they
43:43
like
43:44
about
43:44
it,
43:44
what
43:44
brings
43:44
them
43:44
there,
43:45
and
43:45
that
43:45
type
43:45
of
43:45
stuff.
43:46
And
43:46
if
43:46
you
43:46
don't
43:46
have
43:47
enough
43:47
Google
43:47
reviews,
43:48
just
43:48
search
43:49
your
43:49
competitors
43:49
in
43:50
your
43:50
area
43:50
and
43:50
read
43:51
their
43:51
Google
43:51
reviews
43:52
and
43:52
do
43:52
that
43:53
exercise
43:53
to
43:53
understand
43:54
why
43:54
people
43:54
come
43:54
to
43:55
your
43:55
area,
43:55
how
43:56
long
43:56
they
43:56
like
43:56
to
43:56
stay,
43:56
what
43:57
they
43:57
don't
43:57
want
43:57
to
43:57
do
43:57
around
43:58
your
43:59
area.
43:59
And
43:59
you
44:00
may
44:00
get
44:00
glimmers
44:01
of
44:02
information
44:02
from
44:03
that
44:03
exercise
44:04
that
44:04
kind
44:04
of
44:04
tells
44:05
you,
44:05
huh,
44:05
there's
44:05
something
44:06
here,
44:06
here,
44:07
Right.
44:07
So
44:07
you
44:08
mentioned
44:08
I'm
44:08
in
44:08
Wyoming.
44:09
Right.
44:09
So
44:09
I
44:09
live
44:09
in
44:09
Wyoming.
44:10
There's
44:10
500,000
44:11
people
44:12
in
44:12
the
44:12
entire
44:12
state.
44:13
Like
44:14
there
44:14
is
44:14
an
44:14
RV
44:15
park
44:15
that
44:15
was
44:15
just
44:16
built
44:16
not
44:16
too
44:17
far
44:17
off
44:17
the
44:17
interstate,
44:18
about
44:18
30
44:18
miles
44:18
from
44:19
my
44:19
house.
44:19
And
44:20
that
44:20
park
44:21
has
44:21
remained
44:21
mostly
44:22
empty.
44:22
And
44:22
that's
44:23
because
44:23
they're
44:23
actually
44:23
marketing
44:24
themselves
44:24
as
44:24
a
44:25
destination
44:25
RV
44:25
resort.
44:26
When
44:26
I
44:26
look
44:27
at
44:27
it,
44:27
they're
44:27
in
44:28
the
44:28
middle
44:28
of
44:28
nowhere.
44:29
They
44:29
literally
44:29
should
44:29
call
44:30
themselves
44:30
Middle
44:31
of
44:31
nowhere
44:31
RV
44:32
Resort.
44:32
That
44:32
should
44:32
be
44:32
their
44:33
tagline.
44:33
That's
44:34
how
44:34
they
44:34
should
44:34
market
44:34
themselves.
44:35
Because
44:36
people
44:36
would.
44:37
It
44:37
would
44:37
catch
44:37
their
44:38
interest,
44:38
number
44:38
one.
44:39
And
44:39
they're
44:39
like,
44:39
heck,
44:39
I
44:40
want
44:40
to
44:40
go
44:40
stay
44:40
in
44:40
the
44:40
middle
44:41
of
44:41
nowhere.
44:41
Right?
44:42
So
44:42
the
44:42
point
44:42
being
44:43
is
44:43
understanding
44:43
why
44:43
people
44:44
are
44:44
going
44:44
by
44:44
your
44:45
place,
44:45
why
44:45
they're
44:45
coming
44:45
through
44:46
your
44:46
area
44:46
and
44:47
why
44:47
they're
44:47
staying
44:47
there.
44:48
That's.
44:48
That's
44:49
really
44:49
the
44:49
answer
44:49
to
44:49
your
44:50
question,
44:50
Brian.
44:50
And
44:50
it
44:51
goes
44:51
back
44:51
to
44:51
what
44:52
I
44:52
kind
44:52
of
44:52
led
44:52
with
44:53
here.
44:53
It's
44:53
a
44:54
different
44:54
year
44:54
because
44:55
we're
44:55
back
44:55
to
44:55
normal
44:56
with
44:56
air
44:56
quotes
44:57
around
44:57
it.
44:57
And
44:58
that
44:58
normal
44:59
means
44:59
you
44:59
have
44:59
to
45:00
market.
45:00
And
45:00
the
45:00
only
45:01
way
45:01
you
45:01
can
45:01
market.
45:01
It's
45:02
the
45:02
basic
45:02
tenet
45:02
of
45:03
marketing,
45:03
is
45:03
you
45:04
have
45:04
to
45:04
understand
45:04
what
45:04
your
45:04
customer
45:05
wants
45:05
and
45:05
provide
45:05
it
45:06
to
45:06
them.
45:06
Right.
45:07
And
45:08
this
45:08
is,
45:08
this
45:08
is
45:08
interesting
45:09
to
45:09
me,
45:09
right,
45:09
because
45:09
this
45:10
is
45:10
a
45:10
push
45:10
and
45:10
pull
45:10
that
45:11
we're
45:11
actually
45:11
dealing
45:12
with
45:12
right
45:12
now
45:12
at
45:12
our
45:12
agency.
45:13
Like,
45:14
when
45:15
you,
45:15
when
45:15
you
45:15
see
45:16
what.
45:16
And
45:16
will
45:16
also
45:17
die.
45:17
Like,
45:17
I
45:17
feel
45:17
like
45:18
everything
45:18
I'm
45:18
saying
45:18
here
45:18
is
45:19
like,
45:19
watch
45:19
out.
45:19
Wired
45:19
later.
45:20
But
45:20
like,
45:20
like
45:21
it's
45:21
going
45:21
to
45:21
be
45:21
a
45:21
longer
45:22
show
45:22
and
45:22
it's
45:23
meant
45:23
to
45:23
geared
45:23
toward
45:24
frank
45:24
conversations.
45:25
Right.
45:25
Of
45:25
the
45:25
data
45:25
and
45:26
things
45:26
with
45:26
me
45:26
and
45:26
Scott
45:27
and
45:27
Greg.
45:28
But
45:28
like,
45:29
that's
45:29
part
45:29
of
45:29
the
45:29
push
45:30
and
45:30
pull
45:30
that
45:30
we're
45:30
dealing
45:30
with
45:31
at
45:31
our
45:31
agency
45:31
now
45:31
is
45:32
like,
45:32
because
45:32
I'm
45:32
so
45:33
good
45:33
at,
45:33
you
45:33
know,
45:34
AI,
45:34
for
45:34
example,
45:35
like,
45:36
we
45:36
want
45:36
to
45:36
do
45:36
more
45:37
for
45:37
our
45:37
clients
45:38
without
45:38
charging
45:39
them,
45:39
typically
45:39
what
45:40
a,
45:40
you
45:40
know,
45:41
like
45:41
what
45:41
you're
45:41
talking
45:41
about
45:41
an
45:42
audience
45:42
style
45:42
guide
45:42
or
45:43
an
45:43
ideal
45:43
customer
45:44
profile
45:44
or
45:44
focus
45:45
group.
45:45
Market
45:45
research
45:46
would
45:46
traditionally
45:46
cost
45:47
tens
45:47
of
45:48
thousands
45:48
of
45:48
dollars
45:49
to
45:49
perform
45:50
for
45:50
a
45:50
small
45:51
business.
45:51
It
45:51
just,
45:52
that's
45:52
not
45:52
something
45:53
that's
45:53
ever
45:53
been
45:53
in
45:54
reach
45:54
for
45:54
all
45:54
but
45:54
the
45:55
biggest
45:55
huge
45:55
groups
45:56
who
45:56
own
45:57
RV
45:57
resorts.
45:58
But
45:58
now
45:59
it
45:59
is,
45:59
if
45:59
you
46:00
know
46:00
how
46:00
to
46:00
do
46:00
it
46:00
correctly.
46:01
And
46:01
it
46:01
doesn't
46:01
mean
46:01
it's
46:01
free.
46:02
It
46:02
doesn't
46:02
mean
46:02
you
46:02
can
46:02
just
46:02
go
46:03
to
46:03
chat
46:03
GBT
46:04
right
46:04
now,
46:04
log
46:04
in
46:05
and
46:05
produce
46:06
that.
46:06
But
46:06
I
46:07
know
46:07
how
46:07
to
46:07
do
46:07
that
46:08
now.
46:08
And
46:08
so
46:08
we
46:09
have
46:09
300
46:09
and
46:10
some
46:10
people
46:10
who
46:10
are
46:10
banging
46:11
down
46:11
my
46:11
door
46:11
like,
46:12
I
46:12
need
46:12
this
46:12
tomorrow.
46:13
But
46:13
you're
46:13
right,
46:14
like,
46:14
now
46:15
this
46:15
stuff
46:15
is
46:15
more
46:15
within
46:15
reach,
46:16
though.
46:16
And
46:16
you've
46:16
got
46:16
to
46:17
figure
46:17
out
46:17
who
46:17
is
46:17
my
46:17
ideal
46:18
customer,
46:18
why
46:18
are
46:19
they
46:19
coming
46:19
to
46:19
me,
46:19
what
46:19
do
46:19
they
46:20
want?
46:20
And
46:21
then
46:21
not
46:21
only
46:21
that,
46:22
once
46:22
I
46:22
understand
46:23
that
46:23
Then
46:24
like
46:24
in
46:25
some
46:25
ways,
46:25
focus
46:26
group
46:26
market
46:26
research,
46:27
which
46:27
you
46:27
can
46:28
do
46:28
through
46:28
AI.
46:29
Surprisingly,
46:29
even
46:30
though
46:30
it's
46:30
fake,
46:30
Scott
46:31
Barr
46:31
has
46:31
said
46:31
it's
46:31
about
46:31
95%
46:32
accurate
46:33
to
46:33
the
46:33
data
46:33
that
46:34
he's
46:34
pulling
46:34
from
46:34
Cold
46:34
Calling.
46:35
Because
46:35
AI
46:35
knows
46:36
the
46:36
whole
46:36
Internet.
46:36
If
46:36
you're
46:37
prompting
46:37
it
46:37
the
46:37
right
46:37
way
46:38
and
46:38
then
46:38
taking
46:39
that
46:39
and
46:39
creating
46:39
an
46:39
audience
46:40
style
46:40
guide
46:41
to
46:41
basically
46:41
say,
46:41
this
46:42
is
46:42
how
46:42
I
46:42
should
46:42
talk
46:43
to
46:43
this
46:43
specific
46:44
type
46:44
of
46:44
people
46:45
who
46:45
are
46:45
going
46:46
to
46:46
come
46:46
to
46:46
my
46:46
resort.
46:47
What
46:47
are
46:47
the
46:47
words
46:47
they
46:47
want
46:47
to
46:48
hear?
46:48
What
46:48
are
46:49
the
46:49
sentences,
46:49
what's
46:49
the
46:49
length,
46:50
what's
46:50
the
46:50
readability?
46:51
What
46:51
do
46:51
they
46:51
want
46:51
to
46:51
see
46:52
in
46:52
my
46:52
website
46:52
copy
46:52
and
46:53
my
46:53
Google
46:53
Ads
46:53
and
46:53
my
46:54
Facebook
46:54
and
46:54
social
46:54
media?
46:55
There's
46:55
a
46:55
real
46:56
science
46:56
behind
46:56
it.
46:57
And,
46:58
and
46:58
so
46:58
that's
46:58
the
46:58
push
46:59
and
46:59
pull
46:59
that
46:59
we're
46:59
dealing
46:59
with,
47:00
Mark.
47:00
And
47:00
I
47:00
think
47:00
a
47:00
lot
47:00
of
47:00
owners
47:01
do
47:01
too,
47:01
because
47:02
if
47:02
you're
47:03
not
47:03
me,
47:04
and
47:04
I
47:05
hope
47:05
nobody
47:05
is,
47:06
although
47:06
on
47:06
the
47:06
other
47:06
hand,
47:07
I
47:07
really
47:07
been
47:07
trying
47:07
to
47:07
clone
47:08
myself
47:08
for
47:08
a
47:08
few
47:08
years,
47:09
so
47:10
that's
47:10
another
47:10
push
47:10
and
47:10
pull
47:11
there.
47:11
But
47:12
so
47:12
if
47:12
you're
47:12
not
47:13
me
47:13
or
47:13
really
47:13
obsessed
47:14
with
47:14
AI
47:14
and
47:15
know
47:15
this
47:15
stuff,
47:16
then
47:16
you
47:16
still
47:17
think
47:17
like,
47:17
there's
47:18
no
47:18
way
47:18
I
47:18
can
47:19
ever
47:19
get
47:19
that
47:19
stuff
47:20
done
47:20
because
47:20
I
47:20
don't
47:20
know
47:21
how
47:21
to
47:21
do
47:21
it.
47:21
And
47:22
even
47:22
if
47:22
I
47:23
try
47:23
to
47:23
go
47:23
hire
47:23
somebody,
47:24
it's
47:24
super
47:25
expensive
47:26
and
47:26
I'm
47:26
never
47:26
going
47:26
to
47:26
be
47:27
able
47:27
to
47:27
afford
47:27
it.
47:27
And
47:27
so
47:27
they
47:28
don't
47:28
even
47:28
try.
47:29
Right.
47:30
And
47:31
when
47:31
you
47:31
look
47:31
at
47:31
where
47:32
we're
47:32
going
47:32
over
47:32
the
47:32
next
47:33
few
47:33
years,
47:33
I
47:33
mean,
47:34
you,
47:34
you,
47:34
you're
47:35
way
47:35
ahead
47:35
of
47:35
everybody
47:36
on
47:36
the
47:36
AI
47:36
stuff.
47:36
And
47:36
I'd
47:37
like
47:37
to,
47:37
to,
47:37
I
47:37
like
47:37
to
47:37
say
47:37
that
47:38
I'm
47:38
trying
47:38
to
47:38
grab
47:38
your
47:38
coattails
47:39
and,
47:39
and
47:39
ride
47:40
along.
47:40
And
47:41
the
47:41
reality
47:42
is,
47:42
is
47:42
that
47:42
the,
47:43
the
47:43
transformations
47:43
that
47:44
are
47:44
coming
47:44
to
47:45
the
47:45
macro
47:46
environment
47:46
over
47:46
the
47:47
next
47:47
year
47:48
to
47:48
two
47:48
years
47:49
will
47:49
be
47:50
fundamentally
47:51
transformative
47:52
to
47:52
the
47:52
entire
47:52
experience
47:53
people
47:53
have
47:54
both
47:54
in
47:54
their
47:54
regular
47:55
lives
47:55
and
47:55
the
47:55
way
47:55
they
47:56
travel.
47:56
So
47:57
this
47:57
is
47:57
actually
47:58
a
47:58
really
47:58
important
47:58
conversation
47:59
for
47:59
anybody
48:00
who's
48:00
paying
48:00
attention
48:01
to
48:01
this
48:01
to
48:01
understand
48:02
that
48:02
your
48:02
current
48:02
guests
48:03
and
48:03
their
48:03
current
48:03
expectations
48:04
with,
48:04
with
48:04
your
48:05
property
48:05
are
48:06
going
48:06
to
48:06
change
48:06
drastically
48:07
over
48:07
the
48:07
next
48:07
year
48:08
to
48:08
two
48:08
years,
48:09
period.
48:09
It
48:09
doesn't
48:09
matter
48:10
where
48:10
you're
48:10
at
48:10
in
48:10
the
48:11
United
48:11
States,
48:11
the
48:11
way
48:11
people
48:12
interact
48:12
with
48:12
you
48:12
is
48:13
going
48:13
to
48:13
change,
48:14
period.
48:15
So
48:15
it
48:16
really
48:16
behooves
48:16
owners
48:17
to
48:17
get
48:18
in
48:18
touch
48:18
with
48:19
their
48:19
customers
48:19
that
48:20
they
48:20
currently
48:20
have
48:20
and
48:21
start
48:21
understanding
48:22
how
48:22
that
48:22
that
48:23
changes
48:23
and
48:23
adapts.
48:24
Because
48:24
it's
48:25
here.
48:25
It's
48:25
not
48:26
coming.
48:26
It's
48:26
here.
48:27
In
48:27
the
48:27
last
48:28
week,
48:28
the
48:28
changes
48:29
in
48:29
implementations
48:30
with
48:30
an
48:30
AI
48:31
models
48:32
and
48:32
Access
48:32
to
48:32
it.
48:33
It's
48:33
so
48:34
huge.
48:34
Like
48:35
you
48:35
can't
48:35
even
48:36
overstate.
48:37
You
48:37
can't
48:37
overstate.
48:38
No,
48:39
like
48:39
I
48:39
didn't
48:40
even
48:40
show
48:40
you,
48:40
Mark.
48:41
And
48:41
I
48:41
don't
48:41
want
48:41
to
48:41
interrupt
48:41
you,
48:41
I
48:41
want
48:42
to
48:42
finish
48:42
your
48:42
thought
48:43
but
48:43
like
48:43
I
48:43
literally
48:44
last
48:44
night
48:44
created
48:45
a
48:45
thirty
48:45
thousand
48:46
dollar
48:46
research
48:46
report
48:47
with
48:47
a
48:47
prompt
48:48
and
48:48
an
48:48
AI
48:48
that
48:49
thought
48:49
for
48:49
37
48:50
minutes
48:50
about
48:50
it.
48:51
Yeah.
48:51
So
48:51
using
48:51
the
48:52
new
48:52
research
48:52
tools
48:52
with
48:52
chat,
48:53
I
48:53
mean
48:53
it's,
48:53
it's
48:54
unbelievable.
48:54
And,
48:55
and
48:55
to
48:55
that
48:55
point
48:56
there,
48:56
there's
48:57
long,
48:57
there's
48:57
bigger
48:57
ramifications
48:58
of
48:59
that.
48:59
That
49:00
right
49:00
there.
49:00
When
49:00
you
49:01
think
49:01
about
49:01
mid
49:01
level
49:02
people
49:02
that
49:02
are
49:03
doing
49:04
legal
49:04
work,
49:05
CPA
49:05
work,
49:06
bookkeeping
49:07
research,
49:08
and
49:08
you
49:08
talk
49:08
about
49:09
all
49:09
those
49:09
mid
49:09
level
49:10
people
49:10
that
49:10
make
49:10
good
49:10
livings,
49:11
all
49:12
of
49:12
a
49:12
sudden
49:12
somebody
49:12
can
49:12
do
49:13
a
49:13
37
49:13
minute
49:14
research
49:14
report
49:14
off
49:14
of
49:15
AI
49:16
tool.
49:16
Today,
49:17
right
49:17
now.
49:17
Today,
49:18
last
49:18
night,
49:18
right,
49:19
Brian,
49:19
last
49:19
night
49:19
you
49:20
did
49:20
it.
49:20
That
49:21
replaces
49:21
what
49:21
you
49:22
would
49:22
have
49:22
paid
49:22
somebody
49:23
8,
49:23
10,
49:24
$15,000
49:24
to
49:25
do
49:25
that.
49:26
The,
49:26
the
49:27
snowball
49:27
effect
49:28
of
49:28
that,
49:28
not
49:28
just
49:28
on
49:29
our
49:29
industry
49:29
but
49:29
as
49:30
on
49:30
the,
49:30
the
49:31
global
49:31
macro
49:32
environment
49:33
for
49:33
working
49:33
is
49:34
it's
49:34
something
49:35
that
49:35
there's
49:36
several
49:36
rabbit
49:36
holes
49:36
you
49:36
can
49:37
go
49:37
down
49:37
if
49:37
you
49:37
try
49:37
to
49:37
project
49:38
out.
49:38
So
49:39
my
49:39
attitude
49:39
right
49:40
now
49:40
is
49:40
I'm
49:40
not
49:40
going
49:40
to
49:41
try
49:41
to
49:41
project
49:41
out
49:42
too
49:42
far.
49:42
I'm
49:42
rather
49:42
going
49:43
to
49:43
come
49:43
in
49:43
closer
49:44
to
49:44
stuff
49:44
that
49:44
I
49:44
can
49:45
kind
49:45
of
49:45
see,
49:45
understand
49:46
and
49:46
touch
49:47
with
49:47
a,
49:47
with
49:48
the
49:48
idea
49:48
that
49:49
what
49:49
I
49:49
think
49:49
is
49:49
going
49:50
to
49:50
happen
49:50
in
49:50
a
49:50
year
49:50
from
49:51
now
49:51
is
49:52
like,
49:52
I
49:52
don't
49:53
know,
49:53
like,
49:53
right.
49:53
I
49:54
can't
49:54
guess
49:54
what's
49:54
happening
49:54
here.
49:55
No,
49:55
I
49:55
guess
49:55
what's
49:55
going
49:56
to
49:56
happen
49:56
the
49:56
next
49:56
month,
49:56
two
49:57
months,
49:57
three
49:57
months.
49:58
And
49:58
so
49:58
my
49:59
advice
49:59
to
50:00
folks
50:00
that
50:00
run
50:00
campgrounds
50:01
is
50:01
do
50:01
the
50:02
same
50:02
thing.
50:02
You're,
50:02
you're
50:03
getting
50:03
bookings
50:03
now.
50:04
But
50:04
one
50:04
of
50:04
the
50:05
things
50:05
that
50:05
everybody,
50:06
I
50:06
can
50:06
say
50:06
this
50:07
universally
50:07
across
50:07
the
50:07
campground
50:08
RV
50:08
park
50:08
industry,
50:09
the
50:09
one
50:09
thing
50:10
nobody's
50:10
doing
50:10
right
50:10
now
50:10
with
50:11
their
50:11
bookings
50:11
is
50:11
asking
50:12
those
50:12
people
50:12
why
50:12
they
50:12
booked.
50:13
And
50:13
I
50:13
would
50:13
encourage
50:14
people
50:14
to
50:14
start
50:15
asking
50:15
that
50:15
question
50:16
the
50:16
second
50:17
email
50:17
that
50:17
goes
50:17
out
50:17
after
50:18
their
50:18
thank
50:18
you
50:18
for
50:18
booking
50:19
email.
50:19
Hey,
50:20
you
50:20
know,
50:20
I
50:20
got
50:20
a
50:20
funny
50:20
question
50:21
for
50:21
you.
50:21
Why
50:21
are
50:21
you
50:21
coming
50:22
to
50:22
stay
50:22
at
50:22
our
50:22
park?
50:22
And
50:22
just
50:23
let
50:23
them
50:23
respond
50:24
to
50:24
you
50:24
via
50:24
email
50:25
and
50:25
tell
50:25
you
50:25
why
50:25
they're
50:25
coming
50:26
to
50:26
your
50:26
park
50:26
and
50:27
just
50:27
start
50:27
continuously
50:28
asking
50:28
that
50:28
question
50:29
of
50:29
people
50:29
as
50:29
they
50:29
book
50:30
the
50:30
information
50:31
that
50:31
you're
50:31
going
50:31
to
50:31
learn
50:32
and
50:32
you're
50:32
actually
50:32
going
50:32
to
50:32
see
50:32
it
50:32
change
50:33
over
50:34
time
50:34
as
50:35
their
50:35
responses
50:35
and
50:35
reasons
50:36
for
50:36
coming
50:36
to
50:36
your
50:36
park
50:36
change.
50:37
You're
50:37
going
50:37
to
50:37
start
50:38
learning
50:38
and
50:38
from
50:39
that
50:39
then
50:39
you
50:39
can
50:39
start
50:40
predicting
50:40
what's
50:41
going
50:41
to
50:41
happen
50:41
next
50:42
week,
50:42
next
50:42
month,
50:42
and
50:42
potentially
50:43
a
50:43
year
50:43
down
50:43
the
50:43
road.
50:44
It's
50:44
all
50:44
data
50:44
collection.
50:45
And
50:45
now
50:45
like,
50:45
we've
50:46
been,
50:46
some
50:46
of
50:46
us
50:46
have
50:46
been
50:46
collecting
50:47
data
50:47
and
50:47
like
50:47
Google
50:48
Analytics
50:48
and
50:48
Google
50:48
Ads
50:49
and
50:49
things
50:49
for
50:49
years
50:50
and
50:50
we
50:50
haven't
50:50
ever
50:50
had
50:50
time
50:51
as
50:51
a
50:51
human
50:51
being
50:51
to
50:51
look
50:52
at
50:52
it.
50:52
But
50:52
whether
50:53
it's
50:53
that
50:53
or
50:53
aggregating
50:54
all
50:54
the
50:54
email
50:54
responses
50:55
to
50:55
that
50:55
question,
50:56
now
50:56
you
50:56
can
50:56
use
50:56
AI
50:57
to
50:57
actually
50:57
do
50:57
all
50:58
this
50:58
stuff
50:58
and
50:58
have
50:59
the
50:59
data
50:59
mean
51:00
something
51:00
to
51:00
you.
51:01
But
51:01
that,
51:01
but
51:02
it's
51:02
interesting.
51:02
It's
51:02
more
51:03
of
51:03
that
51:03
same
51:03
push
51:03
and
51:03
pull
51:04
though,
51:04
right?
51:04
Because
51:05
Angie
51:05
was
51:05
talking
51:05
about
51:06
there's
51:06
a
51:06
huge
51:06
amount
51:07
of
51:07
labor
51:07
shortage
51:08
in
51:08
the
51:08
hospitality
51:09
industry
51:09
and
51:09
the
51:10
CEO
51:10
is
51:10
going
51:10
and
51:11
changing
51:11
the
51:11
bed
51:11
because
51:12
he
51:12
can't
51:12
find
51:12
any
51:12
other
51:13
workers.
51:13
So
51:13
that,
51:14
but
51:14
that
51:14
push
51:14
and
51:14
pull
51:15
is
51:15
going
51:15
to
51:15
be
51:15
there
51:15
to.
51:15
Now.
51:16
Well,
51:16
okay,
51:16
now
51:16
the
51:16
CEO
51:17
can
51:18
not
51:18
yet
51:18
automate
51:19
the
51:19
making
51:19
of
51:19
the
51:20
bed,
51:20
although
51:20
that's
51:20
probably
51:21
coming
51:21
in
51:21
a
51:21
few
51:21
years.
51:23
Really
51:23
like
51:24
two
51:24
or
51:24
three
51:24
years,
51:25
maybe
51:25
less.
51:26
But
51:26
now
51:27
he
51:27
can
51:27
automate
51:27
a
51:27
bunch
51:27
of
51:28
his
51:28
other
51:28
tasks
51:28
to
51:28
like,
51:29
to
51:29
the
51:29
point
51:29
of
51:29
like,
51:29
he
51:30
still
51:30
is
51:30
not
51:30
going
51:31
to
51:31
have
51:31
a
51:31
smile
51:31
on
51:31
his
51:31
face
51:32
when
51:32
he's
51:32
changing
51:32
the
51:32
bed,
51:33
but
51:33
maybe
51:33
he
51:34
can
51:34
shift
51:34
some
51:34
of
51:34
his
51:34
other
51:35
employees
51:35
around
51:35
that
51:36
would
51:36
be
51:36
doing
51:36
other
51:36
things
51:37
so
51:37
they
51:37
can
51:37
make
51:38
the
51:38
bet.
51:38
Like,
51:38
so
51:38
it's,
51:38
it's
51:39
an
51:39
interesting
51:39
push
51:39
and
51:39
pull
51:40
dynamic
51:40
because,
51:41
and
51:41
it's
51:41
all
51:42
hitting
51:42
at
51:42
once
51:43
because
51:43
there's
51:43
going
51:44
to
51:44
be
51:44
these
51:44
owners
51:45
who
51:45
want
51:45
to
51:47
not
51:47
change
51:47
the
51:48
bed,
51:49
but
51:49
there's
51:49
also
51:50
going
51:50
to
51:50
be
51:50
a
51:50
lot
51:50
of
51:50
workers
51:51
who
51:51
are
51:51
like,
51:52
this
51:52
stuff
51:52
is
51:52
going
51:53
to
51:53
put
51:53
us
51:53
out
51:53
of
51:53
jobs.
51:55
And
51:55
I
51:55
think
51:56
both
51:56
people
51:56
are
51:57
not
51:57
evil,
51:58
but
51:58
both
51:58
people
51:58
are
51:59
going
51:59
to
51:59
look
51:59
at
51:59
the
51:59
other
51:59
people
52:00
like
52:00
they
52:00
might
52:01
be.
52:03
Yes.
52:04
Yeah,
52:04
exactly.
52:05
And
52:05
I
52:05
mean,
52:05
that's
52:06
where
52:06
you
52:06
start
52:06
going
52:06
down
52:06
the
52:07
rabbit
52:07
hole
52:07
of
52:07
what's
52:07
coming.
52:08
Like,
52:08
Brian,
52:09
you
52:09
were
52:09
early
52:09
on
52:09
this.
52:09
It
52:10
was,
52:10
I
52:10
mean,
52:10
what,
52:11
two
52:11
and
52:11
a
52:11
half,
52:11
three
52:11
years
52:12
ago,
52:12
you
52:12
were
52:12
really
52:12
the
52:13
first
52:13
one
52:13
to
52:13
start
52:14
speaking
52:14
about
52:14
AI.
52:14
And
52:15
if
52:15
you
52:15
remember,
52:15
I
52:15
was
52:16
like,
52:16
go
52:16
for
52:16
it.
52:16
Like,
52:16
you're,
52:16
you're
52:17
way
52:17
ahead
52:17
of
52:17
it
52:17
and
52:18
I
52:18
love
52:18
where
52:18
you've
52:19
gone
52:19
with
52:19
it.
52:19
But
52:20
as
52:20
I've
52:20
started
52:20
to
52:21
play
52:21
catch
52:21
up
52:21
with
52:22
this,
52:22
like,
52:23
again,
52:23
there's,
52:23
there's
52:23
two
52:23
models.
52:24
I
52:24
was
52:24
telling
52:24
my
52:24
wife
52:25
last
52:25
night,
52:25
we're
52:25
talking
52:25
about
52:25
this.
52:26
So
52:26
just
52:26
the
52:27
insight.
52:27
My
52:27
son
52:28
is
52:28
12
52:28
years
52:28
old,
52:28
he's
52:29
homeschooled,
52:29
and
52:30
six
52:30
months
52:30
ago,
52:30
I
52:31
completely
52:31
changed
52:32
his
52:32
entire
52:32
schooling.
52:33
I
52:33
basically
52:34
said,
52:35
AI
52:35
is
52:35
here.
52:36
He
52:36
needs
52:36
to
52:36
become
52:37
so
52:38
adept
52:38
at
52:38
AI.
52:39
Right
52:39
now
52:39
at
52:39
12,
52:40
that
52:40
it's
52:40
not
52:40
even
52:40
funny.
52:41
Because
52:41
if
52:41
we
52:41
don't
52:41
do
52:42
that,
52:42
he's
52:42
screwed.
52:43
Like,
52:43
people
52:43
who
52:43
don't
52:44
know
52:44
what's
52:44
coming.
52:45
What's
52:45
coming,
52:46
Will.
52:47
Kids
52:47
in
52:47
school
52:48
today
52:48
going
52:48
through
52:49
a
52:49
normal
52:49
education
52:50
are
52:50
completely
52:50
and
52:51
totally
52:51
wasting
52:51
their
52:52
time
52:52
in
52:52
class.
52:53
They
52:53
are
52:53
100
52:54
screwed.
52:55
And
52:55
so
52:56
that
52:57
we're
52:58
talking,
52:58
I'll
52:58
share
52:59
what
52:59
we
52:59
have
52:59
as
52:59
a
52:59
dinner
53:00
conversation.
53:00
I
53:01
was
53:01
looking
53:01
at
53:01
her,
53:01
I
53:01
said,
53:02
honey,
53:02
this
53:02
isn't
53:03
just
53:03
Internet.
53:04
This
53:04
isn't
53:04
just
53:05
email.
53:05
This
53:06
is
53:06
the
53:06
Industrial
53:07
Revolution.
53:07
This
53:08
is
53:08
the
53:09
dust
53:09
bowl,
53:09
when
53:09
people
53:10
are
53:10
going
53:10
from
53:10
the
53:10
farms
53:11
to
53:11
the
53:11
factories.
53:12
And
53:12
that
53:13
this
53:13
is
53:14
a
53:14
moment,
53:14
inflection
53:15
point
53:15
in
53:15
history
53:16
and
53:16
time
53:17
where
53:17
everything
53:17
we
53:18
know
53:18
changes.
53:19
And
53:19
the
53:19
reality
53:20
is
53:20
I
53:20
don't
53:20
know
53:20
what
53:20
the
53:20
future
53:21
holds
53:21
and
53:21
I
53:21
don't
53:21
know
53:21
how
53:22
this
53:22
thing
53:22
plays
53:22
out.
53:23
But
53:23
I
53:23
kind
53:23
of,
53:24
to
53:24
put
53:24
it
53:24
in
53:25
an
53:25
analogy,
53:26
I
53:26
simply
53:26
said,
53:26
you
53:27
know,
53:27
we
53:27
either
53:27
have
53:27
Star
53:28
wars
53:28
or
53:28
we
53:29
have
53:29
Star
53:29
Trek.
53:30
And,
53:30
you
53:30
know,
53:31
Star
53:31
Trek,
53:31
everybody's
53:32
friendly
53:32
in
53:32
the
53:32
research.
53:32
In
53:33
Star
53:33
wars,
53:33
you
53:33
got
53:33
the
53:34
good
53:34
guys
53:34
and
53:34
the
53:34
bad
53:34
guys
53:35
and
53:35
they're
53:35
fighting
53:35
it
53:35
out.
53:35
You
53:36
have
53:36
Wookies.
53:36
What
53:36
about
53:37
the
53:37
Wookies?
53:37
Yeah,
53:38
the
53:38
Wookies
53:38
are
53:38
cool,
53:38
right?
53:39
I
53:39
like
53:39
the
53:39
Ewoks,
53:40
though.
53:40
We
53:40
actually
53:40
just
53:41
watch
53:41
it
53:41
over
53:41
the
53:41
weekend.
53:41
But
53:43
the
53:43
point
53:43
being
53:43
is
53:44
that
53:44
when
53:44
you
53:44
back
53:44
it
53:44
down
53:45
to
53:45
the
53:45
hospitality
53:45
business
53:46
in
53:46
our
53:46
industry,
53:47
the
53:47
way
53:47
things
53:47
are
53:48
going
53:48
to
53:48
change
53:48
over
53:48
the
53:48
next
53:49
year
53:49
to
53:49
two
53:49
years,
53:50
if
53:50
I,
53:51
and
53:51
I'm
53:51
advising
53:51
my
53:52
park
53:52
owners
53:52
to
53:52
do
53:52
this,
53:53
you
53:53
need
53:53
to
53:53
be
53:53
very
53:54
adaptable.
53:54
You
53:55
need
53:55
to
53:55
be
53:55
very
53:56
transparent
53:56
and
53:56
communicative
53:57
with
53:57
your
53:57
guests.
53:58
Because
53:58
that,
53:59
to
53:59
Angie's
54:00
point,
54:00
about,
54:01
you
54:01
know,
54:01
engaging
54:02
with
54:02
your
54:02
guests
54:02
and
54:03
understanding
54:03
and
54:03
give
54:03
them
54:04
a
54:04
personal.
54:04
That's
54:05
what
54:05
carries
54:05
you
54:05
through
54:05
this.
54:06
If
54:06
they
54:06
don't
54:06
know
54:06
you,
54:06
if
54:07
you're
54:07
just
54:07
a
54:07
faceless,
54:07
nameless
54:08
provider,
54:09
you're
54:09
gone.
54:09
If
54:09
they
54:10
know
54:10
you
54:10
and
54:10
trust
54:11
you,
54:11
that's
54:11
when
54:11
they're
54:12
going
54:12
to
54:12
come
54:12
back
54:12
to
54:12
you.
54:12
So
54:13
I
54:13
guess
54:14
in
54:14
that
54:14
whole
54:14
conversation
54:15
we
54:15
went
54:15
AI
54:16
technocracy,
54:17
going
54:18
into
54:18
a
54:18
dark
54:18
place
54:18
or
54:19
a
54:19
good
54:19
place,
54:19
but
54:19
in
54:20
the
54:20
end
54:20
it
54:20
comes
54:20
back
54:20
to
54:20
the
54:20
personal
54:21
interaction.
54:22
Yeah,
54:22
that's.
54:22
That's
54:23
what
54:23
it's
54:23
always
54:23
going
54:23
to
54:23
be
54:24
like.
54:24
And,
54:24
and
54:24
to
54:24
be
54:25
clear,
54:25
like,
54:25
I
54:25
mean,
54:25
this
54:25
is
54:25
part
54:26
of
54:26
what
54:26
we're.
54:26
There
54:27
are
54:27
going
54:27
to
54:27
be
54:27
people
54:27
who
54:28
don't
54:28
like
54:28
me
54:28
and
54:29
Scott
54:29
and
54:29
Greg
54:30
for
54:30
what
54:30
we're
54:30
going
54:30
to
54:30
talk
54:31
about
54:31
on
54:31
Outwired,
54:32
but,
54:32
like,
54:32
you
54:32
have
54:33
to
54:33
keep
54:33
it
54:33
in
54:33
context
54:34
and
54:34
understand
54:34
that
54:35
what
54:35
we're
54:35
saying
54:35
and
54:35
what
54:36
comes
54:36
out
54:36
of
54:36
our
54:36
mouth,
54:37
like
54:37
just
54:37
now
54:37
Where
54:37
I
54:38
said,
54:38
like,
54:38
where
54:39
we
54:39
both
54:39
said
54:39
that
54:40
education
54:40
and
54:41
what
54:41
you're
54:41
going
54:41
through
54:41
in
54:41
school
54:42
doesn't
54:42
matter,
54:42
has,
54:43
like,
54:43
there's
54:44
a
54:44
deeper
54:44
explanation
54:45
behind
54:45
that.
54:45
Like,
54:46
of
54:46
course
54:46
you
54:46
still
54:46
need
54:47
to
54:47
know
54:47
how
54:47
to
54:47
add
54:48
and.
54:48
Right.
54:49
And
54:49
you
54:49
need
54:49
to
54:49
know
54:50
how
54:50
to
54:50
write.
54:51
And
54:51
so
54:51
school
54:52
is
54:52
still
54:52
important.
54:53
But
54:53
when
54:53
you
54:53
get
54:54
past
54:54
the
54:54
basics
54:54
and
54:55
fundamentals
54:55
of
54:55
those
54:56
things,
54:56
like,
54:57
what
54:57
are
54:57
you
54:57
still
54:58
memorizing
54:58
stuff
54:59
for?
54:59
Why
55:00
it
55:01
doesn't
55:01
even
55:01
make
55:01
any
55:02
sense.
55:02
Why
55:02
are
55:03
you
55:03
still
55:03
learning
55:03
how
55:03
to
55:04
sew,
55:05
for
55:05
example?
55:05
Unless
55:06
it's
55:06
like,
55:06
unless
55:06
it's
55:06
your
55:07
hobby
55:08
and
55:08
you
55:08
love
55:08
doing
55:09
it.
55:09
Why?
55:10
I'm
55:10
just
55:11
making
55:11
something
55:11
up.
55:11
Right.
55:11
Obviously
55:12
there's
55:12
still
55:12
a
55:12
need
55:12
to
55:13
sew,
55:13
but
55:14
so
55:14
that
55:15
those
55:15
things,
55:15
like,
55:15
they're,
55:16
they're
55:16
big
55:16
and
55:16
they're
55:16
impactful
55:17
and
55:18
like,
55:18
a
55:18
lot
55:19
of
55:19
people
55:19
are
55:20
asleep
55:23
and.
55:23
And
55:23
I
55:23
think
55:24
that
55:24
I
55:24
don't
55:24
know
55:24
how
55:25
to.
55:25
I
55:25
don't
55:25
know
55:25
how
55:25
to
55:25
get
55:26
them
55:26
to
55:26
wake
55:26
up.
55:27
You
55:27
can't.
55:28
I
55:29
just
55:29
had
55:29
this.
55:29
I'm
55:29
sorry,
55:29
go
55:30
ahead,
55:30
Angie.
55:32
I
55:33
just
55:33
had
55:33
this
55:33
conversation
55:34
with
55:34
somebody
55:34
yesterday
55:35
about
55:36
the
55:36
way
55:36
we
55:36
teach,
55:37
the
55:37
way
55:37
kids
55:38
learn.
55:38
We're
55:38
teaching
55:39
them
55:39
to
55:39
learn
55:40
in
55:40
an
55:40
antiquated
55:41
way.
55:41
They
55:42
need
55:42
to
55:42
learn,
55:42
to
55:43
your
55:43
point,
55:43
science
55:43
and
55:43
math
55:44
and
55:44
all
55:44
of
55:44
that.
55:44
But
55:45
it
55:45
needs
55:45
to
55:45
be
55:45
framed
55:46
in
55:46
the
55:46
context
55:46
of
55:47
something
55:47
that's
55:47
really
55:48
relevant
55:49
to
55:49
how
55:49
the
55:49
world
55:49
operates
55:50
today.
55:51
And
55:51
so
55:51
it's
55:51
taking
55:51
that
55:52
experiential
55:53
learning
55:53
to
55:54
a
55:54
whole
55:54
new
55:54
level.
55:54
And
55:55
whether
55:55
that's
55:55
a
55:55
career
55:56
in
55:56
hospitality
55:57
or,
55:57
you
55:58
know,
55:59
some
55:59
historical
56:00
lesson,
56:02
we
56:02
just
56:02
need
56:02
to
56:03
let
56:03
them
56:03
learn
56:03
it
56:04
in
56:04
a
56:04
way
56:04
that
56:04
matter,
56:05
that's
56:05
applicable
56:05
in
56:06
the
56:06
real
56:06
world.
56:06
Right.
56:06
And
56:07
this
56:07
is
56:07
like,
56:07
this
56:07
is
56:08
what,
56:08
you
56:08
know,
56:09
we've
56:09
been
56:09
talking
56:10
about
56:10
this,
56:10
like,
56:10
at
56:11
our,
56:11
at
56:11
our
56:11
company,
56:12
like,
56:12
how
56:12
do
56:12
we
56:12
adapt
56:12
this?
56:13
Right.
56:13
And
56:13
then
56:14
you
56:14
also
56:14
hear
56:14
the
56:14
people
56:15
on
56:15
YouTube,
56:16
mostly
56:16
in
56:17
my
56:17
space,
56:17
in
56:17
the
56:17
AI
56:18
tech
56:18
space,
56:18
who
56:18
are
56:18
paying
56:19
attention
56:19
to
56:19
this
56:19
stuff,
56:19
but
56:20
you'll
56:20
hear
56:20
them
56:20
say,
56:20
like,
56:21
I
56:21
don't
56:21
know,
56:22
what.
56:22
What
56:22
are
56:22
these
56:23
kids
56:23
supposed
56:23
to
56:23
learn?
56:23
What
56:23
are
56:24
they,
56:24
what
56:24
are
56:24
they
56:24
supposed
56:24
to
56:24
educate
56:25
themselves
56:25
for?
56:25
What
56:25
are
56:26
they
56:26
going
56:26
to
56:26
college
56:26
for?
56:27
Nobody
56:27
knows.
56:27
Yes,
56:28
you
56:28
do
56:28
know.
56:29
The
56:29
problem
56:29
is,
56:29
is
56:30
that
56:30
you
56:30
yourself,
56:31
including
56:31
me,
56:32
when
56:32
I
56:32
went
56:32
to
56:32
school,
56:33
were
56:33
never
56:34
taught
56:34
how
56:35
to
56:35
figure
56:35
it
56:35
out.
56:36
And
56:37
the
56:37
answer
56:37
is,
56:37
is
56:38
if
56:38
you
56:38
go
56:38
back
56:38
to.
56:38
We,
56:39
and
56:39
we
56:39
had
56:39
this
56:39
discussion
56:39
at
56:40
our
56:40
company,
56:40
we're
56:40
going
56:40
to
56:40
retrain
56:41
everybody
56:41
who
56:42
works
56:42
at
56:42
our
56:42
company
56:42
and
56:43
every
56:43
new
56:43
hire,
56:44
and
56:44
we're
56:44
going
56:44
to
56:44
teach
56:44
them
56:45
like
56:45
the
56:45
ancient
56:45
Romans
56:46
did.
56:46
And
56:47
if
56:47
you
56:47
look
56:47
back
56:47
at
56:47
how
56:47
the
56:47
ancient
56:48
Romans
56:48
did,
56:48
there
56:48
was
56:49
two
56:49
types
56:49
of
56:49
methodologies
56:50
to
56:50
teach
56:51
people
56:51
there.
56:51
The
56:52
slave
56:52
in
56:52
ancient
56:53
Rome
56:53
would
56:54
learn
56:54
a
56:54
skill.
56:55
And
56:55
that's
56:56
how
56:56
western
56:56
education
56:57
was
56:57
formed.
56:58
Not
56:59
just
56:59
in
56:59
the
56:59
United
56:59
States.
57:00
How
57:00
Western
57:00
education
57:01
was
57:01
formed,
57:02
generally
57:02
speaking,
57:03
because
57:03
you
57:03
needed
57:04
to
57:04
get
57:04
people
57:04
off
57:04
the
57:04
farm
57:05
and
57:05
into
57:05
the
57:05
factory
57:05
and
57:06
into
57:06
the
57:06
assembly
57:06
line.
57:06
And
57:07
nobody
57:07
sane
57:07
wanted
57:08
to
57:08
leave
57:08
their
57:08
nice
57:08
little
57:08
happy
57:09
farm
57:09
with
57:09
all
57:09
their
57:09
cows
57:10
and
57:10
green
57:10
space
57:11
to
57:11
go
57:12
into
57:12
a
57:12
factory
57:12
floor
57:13
and
57:13
breathe
57:13
in
57:14
all
57:14
the
57:14
dust
57:14
and
57:14
stuff
57:15
and
57:15
work
57:15
on
57:15
an
57:15
assembly
57:16
line.
57:16
And
57:17
so
57:17
we
57:17
created
57:17
school
57:18
to
57:18
sit
57:18
in
57:18
neat
57:19
little
57:19
rows
57:20
and
57:20
to
57:20
raise
57:20
your
57:20
hand
57:21
and
57:21
say,
57:21
yes
57:21
I
57:21
am,
57:22
and
57:22
do
57:22
things
57:22
exactly
57:23
the
57:23
way
57:23
you
57:23
were
57:23
told.
57:24
Because
57:24
when
57:24
you
57:24
got
57:24
out
57:24
of
57:25
school,
57:25
you
57:25
had
57:25
to
57:25
go
57:26
to
57:26
the
57:26
factory
57:26
and
57:26
there
57:27
was
57:27
no
57:27
room
57:27
for
57:27
error
57:28
back
57:28
in
57:28
1910
57:30
to
57:30
do
57:30
it
57:30
the
57:31
way
57:31
you
57:31
thought
57:31
it
57:32
should
57:32
be
57:32
done.
57:33
And
57:33
that
57:33
has
57:34
never
57:34
changed
57:34
in
57:34
the
57:35
last
57:35
hundred
57:35
plus
57:36
years.
57:37
Whereas
57:37
if
57:37
you
57:38
were
57:38
a
57:38
free
57:38
person
57:38
in
57:39
Rome,
57:39
you
57:40
were
57:40
taught
57:40
how
57:40
to
57:40
teach
57:41
yourself,
57:42
you
57:42
were
57:42
taught
57:43
critical
57:43
thinking
57:44
because
57:44
the
57:45
government
57:45
of
57:45
Rome
57:46
and
57:46
you
57:46
had
57:46
no
57:47
clue
57:47
what
57:47
you
57:47
were
57:47
going
57:48
to
57:48
do
57:48
in
57:48
your
57:48
life.
57:49
So
57:49
the
57:49
hope
57:49
was,
57:50
is
57:50
to
57:50
teach
57:50
you
57:50
how
57:51
to
57:51
teach
57:51
yourself,
57:51
to
57:52
teach
57:52
you
57:52
how
57:52
to
57:52
learn
57:54
so
57:54
that
57:54
when
57:54
you
57:54
got
57:55
out
57:55
of
57:55
school,
57:56
you
57:56
would
57:56
figure
57:56
it
57:57
out.
57:57
And
57:57
if
57:57
you
57:57
decided
57:58
to
57:58
be
57:58
a
57:58
blacksmith,
57:59
the
57:59
hope
57:59
was
57:59
you
57:59
would
58:00
decide
58:00
to
58:00
be
58:00
something
58:01
that
58:01
would
58:01
benefit
58:01
all
58:01
of
58:02
Roman
58:02
society.
58:03
But
58:03
when
58:03
you
58:03
figured
58:03
out
58:04
what
58:04
you
58:04
wanted
58:04
to
58:04
do,
58:04
you
58:05
had
58:05
the
58:05
skills
58:05
to
58:05
teach
58:06
yourself
58:06
to
58:06
become
58:07
a
58:07
blacksmith.
58:08
But
58:08
we
58:08
don't
58:08
have
58:09
that
58:09
now.
58:10
And
58:10
that's
58:10
the
58:10
two
58:11
most
58:11
important
58:11
things
58:13
to
58:13
teach
58:14
your
58:14
kids
58:14
right
58:14
now.
58:15
Critical
58:15
thinking
58:16
so
58:17
that
58:17
you
58:17
understand
58:17
how
58:18
to
58:18
learn
58:18
the
58:18
new
58:18
things,
58:19
ask
58:19
the
58:19
right
58:19
questions,
58:20
figure
58:20
it
58:21
out,
58:21
and
58:21
communication.
58:22
If
58:23
you
58:23
have
58:23
those
58:23
two
58:24
things,
58:24
you
58:24
can
58:24
do
58:24
anything
58:25
you
58:25
want.
58:26
Agree?
58:27
Yeah,
58:27
that's,
58:27
that's,
58:27
that's
58:28
really
58:28
well,
58:28
really
58:29
well
58:29
put,
58:29
Brian.
58:29
And
58:30
I
58:30
completely
58:30
agree
58:30
with
58:31
you
58:31
on
58:31
that.
58:32
And
58:32
I
58:32
would,
58:32
I
58:32
would
58:33
argue
58:33
a
58:33
little
58:33
bit
58:33
that
58:34
we
58:34
actually
58:34
do
58:35
have
58:35
that
58:35
tool
58:36
a
58:36
little
58:36
bit
58:37
if
58:37
you're
58:37
a
58:37
free
58:38
thinker
58:38
enough.
58:39
It's
58:39
like
58:39
when
58:39
I
58:40
mentioned
58:40
that
58:40
we
58:40
changed
58:41
my
58:41
son's
58:41
education,
58:43
we're
58:43
leaning
58:44
upon
58:44
videos
58:44
on
58:44
YouTube
58:45
so
58:45
we're
58:45
getting
58:45
him
58:46
to
58:46
people
58:46
who
58:46
are
58:47
discussing
58:47
stuff
58:47
like
58:48
this
58:48
at
58:48
that
58:48
level
58:49
and
58:49
then
58:49
also
58:50
doing
58:50
tutorials
58:50
and
58:51
everything
58:51
else.
58:51
So
58:51
we're,
58:52
we're
58:52
kind
58:52
of
58:52
going
58:52
to
58:53
that
58:53
route
58:53
where,
58:54
you
58:54
know,
58:54
for,
58:54
I'll
58:54
give
58:54
you
58:55
a.
58:55
For
58:55
example,
58:55
last
58:55
week
58:56
I
58:56
sent
58:56
him
58:56
a
58:56
video
58:57
and
58:57
it
58:57
was
58:57
an
58:57
interview
58:57
as
58:58
an
58:58
hour
58:58
and
58:58
20
58:58
minute
58:58
interview
58:59
of
58:59
a
58:59
17
59:00
year
59:00
old
59:00
kid
59:01
who
59:01
built
59:01
an
59:01
app
59:02
and
59:02
he's
59:02
making
59:02
a
59:02
million
59:03
bucks
59:03
a
59:03
month
59:03
and
59:04
the
59:04
reason
59:04
I
59:04
shared
59:05
it
59:05
wasn't
59:05
so
59:05
much
59:05
that
59:05
he
59:05
built
59:06
an
59:06
app
59:06
or
59:06
he
59:06
made
59:06
a
59:07
million
59:07
dollars
59:07
a
59:07
month,
59:08
but
59:08
he
59:08
was
59:08
sharing
59:08
his
59:09
thought
59:09
processes,
59:10
his
59:10
procedures,
59:11
the
59:11
way
59:11
he
59:11
looked
59:12
at
59:12
the
59:12
world.
59:12
And
59:13
so,
59:13
you
59:13
know,
59:13
the
59:14
hope
59:14
is,
59:14
is
59:14
that
59:14
teaching
59:15
my
59:15
son
59:15
the
59:15
way
59:16
this
59:16
person
59:17
who's
59:17
at
59:17
a
59:17
young
59:18
age,
59:18
succeeded,
59:19
thinks
59:19
about
59:19
the
59:19
world,
59:19
that
59:20
he
59:20
would
59:20
glean
59:21
that.
59:21
Wait
59:21
a
59:21
second.
59:22
What
59:22
I'm
59:22
learning
59:22
in
59:22
school
59:23
doesn't
59:23
fit.
59:23
I
59:23
actually
59:24
need
59:24
to
59:24
think
59:24
a
59:24
little
59:24
bit
59:24
outside
59:24
the
59:25
box.
59:26
Yeah.
59:26
And
59:27
they
59:27
just.
59:27
And
59:27
it's
59:27
not
59:27
that
59:28
people
59:28
are
59:28
incapable
59:29
of
59:29
this.
59:29
Like,
59:29
I'm
59:29
not
59:30
suggesting
59:30
some
59:30
people
59:31
are
59:31
worse
59:31
than
59:31
others.
59:32
It's
59:32
just
59:32
that
59:32
you
59:32
were
59:33
never
59:33
taught
59:33
this
59:33
in
59:33
school.
59:34
So
59:34
how
59:35
are
59:35
you
59:35
supposed
59:35
to
59:35
teach
59:35
it
59:35
to
59:35
your
59:36
kids?
59:37
How
59:37
are
59:37
you
59:37
supposed
59:37
to
59:37
learn
59:38
how
59:38
to
59:38
teach
59:38
it
59:38
to
59:38
your
59:38
kids?
59:39
Right.
59:40
Like,
59:40
I
59:40
think
59:40
a
59:41
lot.
59:41
There
59:41
are,
59:41
of
59:42
course,
59:42
there
59:42
are
59:42
some
59:42
people,
59:43
maybe
59:43
like
59:43
5%
59:44
in
59:44
the
59:44
whole
59:44
world
59:44
who
59:44
are
59:45
incapable
59:45
of
59:45
thinking
59:45
this
59:46
way,
59:46
But
59:46
I
59:47
think
59:47
95%
59:48
of
59:48
people
59:48
are.
59:48
They
59:48
just
59:49
have
59:49
no
59:49
idea
59:49
where
59:50
to
59:50
start
59:50
or
59:50
how
59:50
to
59:50
do
59:50
it.
59:51
And
59:51
that's
59:51
why
59:52
you
59:52
see
59:52
so
59:52
many
59:52
people
59:52
come
59:52
out
59:53
of
59:53
college
59:53
who
59:54
learn
59:54
one
59:54
thing
59:54
in
59:54
college
59:55
and
59:55
train
59:56
themselves
59:56
on
59:57
new
59:57
computer
59:57
programs
59:58
and
59:58
things,
59:58
but
59:59
aren't
59:59
really
59:59
learning,
1:00:00
if
1:00:00
that
1:00:01
makes
1:00:01
sense.
1:00:01
And
1:00:02
it's
1:00:02
not
1:00:02
by
1:00:02
their
1:00:02
own
1:00:02
fault.
1:00:03
Sometimes
1:00:03
it
1:00:04
is.
1:00:04
But,
1:00:05
like,
1:00:06
there's
1:00:06
things
1:00:06
I
1:00:06
don't
1:00:06
want
1:00:06
to
1:00:06
learn
1:00:06
how
1:00:07
to
1:00:07
do.
1:00:07
Right.
1:00:07
I
1:00:07
don't
1:00:07
want
1:00:07
to
1:00:07
clean
1:00:08
my
1:00:08
house.
1:00:09
But.
1:00:10
But
1:00:10
just
1:00:10
as
1:00:10
an
1:00:11
example.
1:00:11
Right.
1:00:11
I
1:00:11
just
1:00:11
don't
1:00:12
think
1:00:12
they
1:00:12
know
1:00:12
how.
1:00:13
Yeah.
1:00:15
So
1:00:15
I
1:00:15
don't
1:00:15
know
1:00:15
how
1:00:15
to
1:00:16
solve
1:00:16
that
1:00:16
problem.
1:00:17
I
1:00:18
think
1:00:18
time,
1:00:18
time,
1:00:19
time
1:00:19
and
1:00:19
outcome.
1:00:20
You
1:00:20
know,
1:00:20
the
1:00:20
way
1:00:21
the
1:00:21
conversation
1:00:21
ended
1:00:21
last
1:00:22
night
1:00:22
with
1:00:22
my
1:00:22
wife
1:00:22
that
1:00:22
I
1:00:22
shared
1:00:23
with
1:00:23
you
1:00:23
all
1:00:23
is,
1:00:24
you
1:00:24
know,
1:00:24
we
1:00:25
can.
1:00:25
We
1:00:25
can't
1:00:25
answer
1:00:26
it
1:00:26
on
1:00:26
our
1:00:26
own.
1:00:26
All
1:00:26
we
1:00:26
can
1:00:27
do
1:00:27
is
1:00:27
control
1:00:27
ourselves
1:00:27
in
1:00:28
our
1:00:28
own
1:00:28
actions.
1:00:28
Right.
1:00:28
We
1:00:29
can.
1:00:29
That's
1:00:29
all
1:00:29
we
1:00:29
have
1:00:29
control
1:00:30
over.
1:00:30
And
1:00:31
in
1:00:32
the
1:00:32
end,
1:00:32
this
1:00:32
is
1:00:32
going
1:00:32
to
1:00:33
go
1:00:33
wherever
1:00:33
it
1:00:33
goes
1:00:34
and
1:00:34
how
1:00:34
fast
1:00:35
it
1:00:35
goes.
1:00:35
But,
1:00:35
you
1:00:36
know,
1:00:36
I
1:00:36
mentioned
1:00:36
to
1:00:36
her,
1:00:36
I
1:00:36
said,
1:00:37
this
1:00:37
is
1:00:37
actually
1:00:37
a
1:00:37
moment
1:00:37
in
1:00:38
time
1:00:38
here
1:00:38
where
1:00:38
there's
1:00:38
real
1:00:39
opportunity
1:00:39
for
1:00:40
somebody.
1:00:41
People.
1:00:41
Like,
1:00:42
there's
1:00:42
real
1:00:42
opportunity
1:00:43
here
1:00:43
because
1:00:43
there's
1:00:43
a.
1:00:44
A
1:00:44
giant
1:00:44
gap
1:00:44
right
1:00:45
now
1:00:45
between
1:00:45
those
1:00:46
who
1:00:46
know
1:00:46
and
1:00:46
those
1:00:47
who
1:00:47
don't.
1:00:47
And
1:00:47
the
1:00:48
amount
1:00:48
of
1:00:48
people
1:00:48
who
1:00:48
know
1:00:48
is
1:00:49
very,
1:00:49
very
1:00:49
small.
1:00:49
And
1:00:49
the
1:00:49
people
1:00:50
that
1:00:50
don't
1:00:50
are
1:00:50
down
1:00:51
here.
1:00:51
The
1:00:51
people
1:00:51
that.
1:00:52
And
1:00:52
when
1:00:52
I
1:00:52
say
1:00:53
down
1:00:53
here,
1:00:53
I'm
1:00:53
not
1:00:53
saying
1:00:54
better
1:00:54
or
1:00:54
worse.
1:00:54
I'm
1:00:55
just
1:00:55
saying
1:00:55
different
1:00:56
scales.
1:00:56
How
1:00:57
dare
1:00:57
you,
1:00:57
Mark.
1:00:58
Yeah,
1:00:58
but
1:00:58
the
1:00:58
people
1:00:59
that
1:00:59
don't
1:00:59
know
1:00:59
have
1:00:59
the
1:01:00
capital
1:01:00
and
1:01:00
the
1:01:00
ability,
1:01:00
the
1:01:01
willingness
1:01:01
to
1:01:01
pay
1:01:01
somebody
1:01:02
who
1:01:02
does
1:01:02
to
1:01:02
help
1:01:02
them
1:01:03
out.
1:01:03
So
1:01:03
there's
1:01:04
a
1:01:04
real
1:01:04
arbitrage
1:01:05
there.
1:01:05
And
1:01:05
I
1:01:05
would
1:01:05
just
1:01:06
encourage
1:01:06
people
1:01:06
to
1:01:07
really
1:01:07
dive
1:01:07
deep
1:01:08
on
1:01:08
this
1:01:08
content
1:01:08
because
1:01:09
it's
1:01:09
going
1:01:09
to
1:01:09
change
1:01:09
the
1:01:09
world
1:01:09
and
1:01:10
it's
1:01:10
actually
1:01:10
doing
1:01:10
it
1:01:10
right
1:01:10
now.
1:01:11
And
1:01:11
that's
1:01:12
the
1:01:12
thing
1:01:12
is
1:01:12
that
1:01:12
then
1:01:12
it
1:01:13
goes
1:01:13
back
1:01:13
to
1:01:13
this
1:01:13
full
1:01:14
circle
1:01:14
problem
1:01:14
that
1:01:14
we're
1:01:15
in.
1:01:15
And
1:01:15
I
1:01:15
know
1:01:15
we
1:01:15
need
1:01:15
to
1:01:15
wrap
1:01:16
up
1:01:16
in
1:01:16
a
1:01:16
second
1:01:16
especially
1:01:17
because
1:01:17
I
1:01:17
have
1:01:17
another
1:01:17
show
1:01:18
in
1:01:18
58
1:01:19
minutes
1:01:19
now.
1:01:20
But
1:01:22
like
1:01:22
it
1:01:22
goes
1:01:22
back
1:01:22
to
1:01:22
this
1:01:23
whole
1:01:23
existential
1:01:23
problem
1:01:24
of
1:01:24
like
1:01:24
I'm
1:01:25
changing
1:01:25
the
1:01:25
sheets
1:01:25
in
1:01:25
the
1:01:25
hotel.
1:01:26
As
1:01:26
a
1:01:26
CEO,
1:01:27
how
1:01:27
do
1:01:27
you
1:01:27
expect
1:01:28
me
1:01:28
to
1:01:28
have
1:01:28
time
1:01:28
to
1:01:28
keep
1:01:28
up
1:01:29
with
1:01:29
this
1:01:29
stuff
1:01:29
and
1:01:29
learn
1:01:30
it?
1:01:30
And
1:01:31
I
1:01:31
don't
1:01:31
have
1:01:31
an
1:01:31
answer
1:01:32
for
1:01:32
that.
1:01:32
I
1:01:32
really
1:01:32
truly
1:01:33
don't.
1:01:33
And
1:01:33
I
1:01:33
have
1:01:33
empathy
1:01:34
for
1:01:34
it
1:01:34
and
1:01:34
I'm
1:01:34
not
1:01:35
suggesting
1:01:35
like
1:01:35
it's
1:01:36
just
1:01:36
as
1:01:36
easy
1:01:36
as
1:01:36
it
1:01:36
just
1:01:36
came
1:01:37
out
1:01:37
of
1:01:37
my
1:01:37
mouth
1:01:38
to
1:01:38
go
1:01:38
do
1:01:39
but
1:01:39
like
1:01:40
go
1:01:40
to
1:01:40
chat
1:01:40
GPT.
1:01:42
I
1:01:42
mean
1:01:42
if
1:01:42
you
1:01:43
like
1:01:43
for
1:01:43
one,
1:01:43
go
1:01:43
to
1:01:43
chat
1:01:44
GPT.
1:01:44
If
1:01:44
you
1:01:45
haven't
1:01:45
been
1:01:45
on
1:01:45
ChatGPT,
1:01:47
I'll
1:01:47
get
1:01:48
down
1:01:48
on
1:01:48
my
1:01:48
knees
1:01:48
and
1:01:48
beg
1:01:48
you
1:01:48
go
1:01:48
to
1:01:49
chat
1:01:49
GPT,
1:01:49
but
1:01:50
go
1:01:50
to
1:01:50
chat
1:01:50
GPT,
1:01:50
figure
1:01:51
out
1:01:51
what
1:01:51
it
1:01:51
is
1:01:51
and
1:01:52
say,
1:01:52
hey,
1:01:52
I'm
1:01:53
a
1:01:53
busy
1:01:53
CEO
1:01:54
of
1:01:54
a
1:01:54
hospitality
1:01:55
company
1:01:55
and
1:01:56
I
1:01:56
can't
1:01:56
find
1:01:56
enough
1:01:56
workers
1:01:57
to
1:01:57
change
1:01:57
my
1:01:57
sheets.
1:01:58
One,
1:01:59
how
1:01:59
do
1:01:59
I
1:01:59
solve
1:02:00
that
1:02:00
problem?
1:02:00
And
1:02:00
I'm
1:02:00
not
1:02:00
suggesting
1:02:01
there's
1:02:01
an
1:02:01
easy
1:02:01
answer
1:02:02
there,
1:02:02
but
1:02:02
at
1:02:02
least
1:02:02
there's
1:02:02
a
1:02:02
starting
1:02:03
process.
1:02:03
And
1:02:04
he
1:02:04
probably
1:02:04
already
1:02:04
knows,
1:02:05
right,
1:02:06
as
1:02:06
the
1:02:06
CEO.
1:02:07
But
1:02:07
then
1:02:07
two
1:02:08
is
1:02:08
like
1:02:09
I
1:02:09
want
1:02:09
to
1:02:09
learn
1:02:10
how
1:02:10
to
1:02:11
prepare
1:02:11
my
1:02:11
business
1:02:12
for
1:02:12
the
1:02:12
future.
1:02:12
And
1:02:13
to
1:02:13
do
1:02:13
that
1:02:13
I
1:02:13
know
1:02:14
I
1:02:14
need
1:02:14
to
1:02:14
learn
1:02:14
how
1:02:14
to
1:02:15
critical
1:02:15
think
1:02:15
and
1:02:16
teach
1:02:16
myself
1:02:16
new
1:02:17
skills
1:02:18
but
1:02:18
like
1:02:18
I
1:02:18
have
1:02:19
no
1:02:19
time.
1:02:20
It's
1:02:21
like
1:02:21
it's
1:02:21
a
1:02:21
struggle.
1:02:22
I'm
1:02:22
going,
1:02:23
I'm
1:02:23
working
1:02:23
two
1:02:24
jobs
1:02:24
or
1:02:24
I'm
1:02:25
coming
1:02:25
home
1:02:25
and
1:02:26
taking
1:02:26
care
1:02:26
of
1:02:26
my
1:02:26
kids
1:02:27
or
1:02:27
cooking
1:02:27
dinner
1:02:27
for
1:02:28
my
1:02:28
spouse
1:02:28
or
1:02:29
running
1:02:29
the
1:02:29
kids
1:02:30
to
1:02:30
hockey
1:02:30
practice
1:02:30
or
1:02:31
dealing
1:02:31
with
1:02:31
the
1:02:32
guest
1:02:32
that's
1:02:32
complaining
1:02:33
of
1:02:33
the
1:02:33
WI
1:02:33
fi
1:02:34
doesn't
1:02:34
work
1:02:34
or
1:02:34
whatever.
1:02:35
Right?
1:02:35
How
1:02:36
do
1:02:36
I
1:02:36
do
1:02:36
it
1:02:37
and
1:02:37
see
1:02:37
what
1:02:37
it
1:02:37
says?
1:02:40
It's
1:02:40
not
1:02:40
going
1:02:40
to
1:02:40
be
1:02:40
a
1:02:40
magic
1:02:41
bullet,
1:02:41
but
1:02:42
it's
1:02:42
going
1:02:42
to
1:02:42
have
1:02:42
a
1:02:42
pretty
1:02:43
good
1:02:43
answer
1:02:43
for
1:02:43
you
1:02:43
if
1:02:43
you
1:02:44
ask
1:02:44
it
1:02:44
the
1:02:44
right
1:02:44
question.
1:02:46
And
1:02:47
that's
1:02:47
the
1:02:47
best
1:02:47
I
1:02:47
think
1:02:47
we
1:02:47
can
1:02:48
do
1:02:48
for
1:02:48
now.
1:02:49
Right?
1:02:51
Sound
1:02:51
advice.
1:02:52
It's
1:02:52
been
1:02:52
a
1:02:52
good
1:02:53
show,
1:02:53
Brian.
1:02:54
Yeah,
1:02:54
I
1:02:54
don't
1:02:54
know
1:02:55
like
1:02:55
apparently
1:02:56
there's
1:02:56
a
1:02:56
number
1:02:56
in
1:02:56
my
1:02:57
top
1:02:57
of
1:02:57
my
1:02:57
screen
1:02:57
that
1:02:58
like
1:02:58
nobody
1:02:58
really
1:02:59
belief
1:02:59
like
1:02:59
left
1:03:00
off
1:03:00
when
1:03:00
we
1:03:00
started
1:03:00
talking
1:03:01
about
1:03:01
controversial
1:03:01
things
1:03:02
but
1:03:02
if
1:03:03
you're
1:03:03
interested
1:03:03
in
1:03:03
those
1:03:03
controversial
1:03:04
topics.
1:03:05
Outwired.
1:03:06
Our
1:03:06
new
1:03:06
podcast
1:03:07
with
1:03:07
myself,
1:03:08
Scott
1:03:08
Barr
1:03:09
and
1:03:10
Greg
1:03:10
emmert
1:03:11
starts
1:03:11
in
1:03:12
46
1:03:13
minutes
1:03:13
and
1:03:14
45
1:03:14
seconds.
1:03:15
Wow,
1:03:15
my
1:03:16
math
1:03:16
was
1:03:16
so
1:03:16
good
1:03:16
at
1:03:17
the
1:03:17
counter
1:03:17
there.
1:03:18
And,
1:03:19
and
1:03:19
we're
1:03:19
going
1:03:19
to
1:03:19
be
1:03:19
talking
1:03:19
about
1:03:20
things
1:03:20
like
1:03:20
we're
1:03:20
going
1:03:20
to
1:03:20
dive
1:03:21
deep
1:03:21
into
1:03:21
AI,
1:03:21
into
1:03:22
operator,
1:03:22
into
1:03:23
all
1:03:23
the
1:03:24
techy
1:03:24
geeky
1:03:25
things,
1:03:25
but
1:03:25
we're
1:03:25
also
1:03:25
going
1:03:25
to
1:03:25
talk
1:03:25
about
1:03:26
data
1:03:27
and
1:03:27
all
1:03:27
kinds
1:03:27
of
1:03:27
things.
1:03:28
We
1:03:28
might
1:03:28
have
1:03:28
a
1:03:28
little
1:03:28
bit
1:03:28
of
1:03:28
whiskey
1:03:29
just
1:03:30
to
1:03:30
dull
1:03:30
the
1:03:30
pain
1:03:30
for
1:03:31
everybody
1:03:31
involved
1:03:31
in
1:03:31
it,
1:03:32
but
1:03:33
it's
1:03:33
going
1:03:33
to
1:03:33
be
1:03:33
an
1:03:33
interesting
1:03:33
show.
1:03:34
I'm
1:03:34
interested
1:03:34
in
1:03:34
it.
1:03:35
We'll
1:03:35
see
1:03:35
how
1:03:35
many
1:03:35
people
1:03:35
hate
1:03:35
me
1:03:36
after
1:03:36
week
1:03:36
one
1:03:36
and
1:03:37
if
1:03:37
I
1:03:37
get
1:03:37
canceled
1:03:38
or
1:03:38
not.
1:03:39
So.
1:03:39
But
1:03:39
thank
1:03:39
you
1:03:39
guys
1:03:40
for
1:03:40
joining
1:03:40
us.
1:03:40
I
1:03:40
appreciate
1:03:40
it
1:03:41
as
1:03:41
always.
1:03:41
Mark,
1:03:42
where
1:03:42
can
1:03:42
they
1:03:42
find
1:03:42
out
1:03:42
more
1:03:42
about
1:03:43
campground
1:03:43
views
1:03:44
right
1:03:45
now?
1:03:47
Oh
1:03:47
yeah,
1:03:47
your
1:03:47
virtual
1:03:48
tours.
1:03:48
Like
1:03:48
where
1:03:48
can
1:03:48
they
1:03:48
find
1:03:48
out
1:03:49
more
1:03:49
about.
1:03:49
Oh,
1:03:50
where
1:03:50
can
1:03:50
they
1:03:50
find
1:03:50
out?
1:03:51
They
1:03:51
can
1:03:51
find
1:03:51
it
1:03:51
on
1:03:51
campgroundviews.com
1:03:53
in
1:03:53
fact,
1:03:53
if
1:03:54
you
1:03:54
own
1:03:54
a
1:03:54
campground
1:03:54
or
1:03:55
RV
1:03:55
park,
1:03:55
make
1:03:55
sure
1:03:55
you've
1:03:56
claimed
1:03:56
your
1:03:56
listing
1:03:56
over
1:03:57
there.
1:03:57
We're
1:03:57
getting
1:03:58
a
1:03:58
lot
1:03:58
of
1:03:58
traffic
1:03:59
now.
1:03:59
You
1:03:59
really
1:03:59
want
1:03:59
to
1:03:59
make
1:04:00
sure
1:04:00
that
1:04:00
you're
1:04:00
properly
1:04:00
listed
1:04:01
over
1:04:01
there.
1:04:01
It's
1:04:02
free
1:04:02
to
1:04:02
update
1:04:03
that
1:04:03
information.
1:04:04
So
1:04:04
go
1:04:04
over
1:04:04
there,
1:04:04
post
1:04:05
pictures,
1:04:05
claim
1:04:05
your
1:04:05
listing,
1:04:06
make
1:04:06
sure
1:04:06
you're
1:04:06
good.
1:04:07
Awesome.
1:04:07
Thanks
1:04:07
for
1:04:07
being
1:04:08
here
1:04:08
as
1:04:08
always,
1:04:08
Mark
1:04:09
and
1:04:09
Angie,
1:04:09
where
1:04:09
can
1:04:10
they
1:04:10
find
1:04:10
out
1:04:10
about
1:04:10
if
1:04:10
they're
1:04:11
in
1:04:11
Minnesota
1:04:12
or
1:04:12
generally
1:04:12
speaking,
1:04:12
if
1:04:13
they
1:04:13
just
1:04:13
want
1:04:13
to
1:04:13
follow
1:04:13
the
1:04:13
trends,
1:04:14
how
1:04:14
do
1:04:14
they
1:04:14
find
1:04:14
out
1:04:14
more
1:04:14
about
1:04:15
hospitality
1:04:15
Minnesota,
1:04:16
joining,
1:04:16
becoming
1:04:16
a
1:04:16
member,
1:04:17
that
1:04:17
kind
1:04:17
of
1:04:17
stuff?
1:04:18
You
1:04:19
can
1:04:19
find
1:04:19
us
1:04:20
at
1:04:21
hospitalitymn.com
1:04:21
and
1:04:22
you'll
1:04:22
find
1:04:22
all
1:04:22
of
1:04:23
our
1:04:23
advocacy
1:04:23
issues,
1:04:24
all
1:04:24
of
1:04:24
our
1:04:26
map
1:04:27
of
1:04:27
all
1:04:27
of
1:04:27
our
1:04:28
properties
1:04:28
across
1:04:29
the
1:04:29
state
1:04:29
and
1:04:30
we'd
1:04:30
love
1:04:31
to
1:04:31
answer
1:04:32
and
1:04:32
take
1:04:32
calls
1:04:32
from
1:04:32
anyone.
1:04:35
Awesome.
1:04:35
Well,
1:04:36
thank
1:04:36
you
1:04:36
so
1:04:36
much
1:04:36
for
1:04:36
being
1:04:36
here,
1:04:37
Angie.
1:04:37
I
1:04:37
really
1:04:37
appreciate
1:04:38
your
1:04:38
time
1:04:38
and
1:04:38
the
1:04:38
few
1:04:38
minutes
1:04:39
that
1:04:39
you
1:04:39
went
1:04:39
over
1:04:39
with
1:04:39
us
1:04:39
and
1:04:40
for
1:04:40
tolerating
1:04:41
our
1:04:41
weird
1:04:42
discussion
1:04:43
at
1:04:43
the
1:04:43
end
1:04:43
there.
1:04:44
F
1:04:35
ire
1:04:35
side