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284. Protecting the passenger and generating ancillary revenue for African Airlines, with Nick Ashton and Andrew Ridgway, Protect Group
In this episode, we discuss the role and importance of ancillary revenue for African airlines.
Today, it is not just a case of upselling, but personalising an offer that the passenger will benefit from.
Protect is the world leader in refundable booking protection and work with a variety of airlines globally, including Ethiopian Airlines.
I am joined by Nick Ashton, Global Airline Lead,and Andrew Ridgway, Head of Strategic Partnerships and together we discuss:
Their aviation industry experience
The Protect proposition
The current environment in African aviation when it comes to ancillaries and…
The skinny
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