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A Brave New World For Beer Awards
“Year one for us is proof of concept.”
In January, we unveiled plans for a new form of beer awards being conceived by industry titans Justin Fox and Jayne Lewis. Five months on and submissions are now open for The Beer Championships, so we invited them to join us on the show to find out more.
We delve into the genesis for this new approach to assessing and celebrating greatness in beer, their reasons for heading down this path after years spent judging across the world, and their desire to achieve significant commercial benefits for finalists and champions. We also tease from them the…
The skinny
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