S7E131: Episode 131: Dr. Chloe Preece - Artistic Business
How can businesses embrace artistic processes and become more innovative?
Chloe Preece works at the intersection of arts and marketing, focusing on how businesses can learn from artists' creative processes. Drawing on her observations of the way real artists work, she beats the drum for concepts such as play, experimentation, and embracing failure in fostering a creative culture within business.
Chloe is a Professor of Marketing at ESCP Business School and Academic Director of the MSc in Marketing & Creativity. Her research focuses on marketing within the arts and creative industries…
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