How Can B2B Marketers Further Their Company's Objectives by Using Their Own Personal Brands? with Barney O'Kelly, Digital Marketing Director at Alix Partners

B2B Marketing: The Provocative Truth · Jun 22, 2022 · 49m

In today's episode of B2B marketing. Solved. Barney O’Kelly talks to Richard and Benedict about the importance of personal branding in B2B marketing.

In marketing, personal branding goes beyond the idea of influencing the public perception of an individual. It is about understanding how people can become an extension of a brand and improve the perception of their organisation by using their own brand.

Diving into the topic, we invited Barney O'Kelly, Digital Marketing Director at AlixPartners. Barney has spent more than twenty years advising business-to-business organisations on achieving…