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What Disney+’s Strategy Tells Us as Marketers #2335
In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
[00:30] Disney+’s recent decision to turn on ads.
[00:50] Our relationship with ads as consumers.
[01:12] Allowing users the option to pay more not to have…
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