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‘Star Wars Hunters was no failure’ – The Big Zynga Interview
Chris speaks to Zynga CEO Frank Gibeau, who provides insightful answers to a range of questions about the company and the future of mobile games. During this conversation, we cover the closure of Echtra Games, the decision to sunset Star Wars Hunters, the challenge of making PC and console games work in mobile, backing out of Web3, keeping a watchful eye on Discord and Telegram, Apple’s legal defeat at the hands of Epic, the (apparent) lack of growth in mobile, Zynga’s development process, what Gibeau learnt about acquiring companies from EA, the firm’s current stance on licensed games, and…
The skinny
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