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The Overton Window Effect

Why do some ideas that once sounded outrageous eventually become completely normal? And more importantly… how does that process affect your life, your habits, and the culture around you?

In this episode of Quest for Success, Dr. Jerry Cunningham breaks down the powerful concept known as the Overton Window—the process through which ideas move from unthinkable to public policy. While the theory is often discussed in politics, this episode explores something far more personal: how the same mechanism shapes what we accept at home, at work, in our communities, and even in our own behavior.

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