Latest / The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel / Tyler Boone: Nashville Music, Boone's Beer & Boone's Bourbon | Re-release of Episode 77

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Tyler Boone: Nashville Music, Boone's Beer & Boone's Bourbon | Re-release of Episode 77 · The Brewery Underground Podcast | Craft Beer Interviews, Reviews and Beer Travel

0:00
Well, every once in a while, the Brewery Underground podcast, we
0:04
go on the road and today we are in East Nashville.
0:08
Scott Taron, this is a really, really, really big deal today,
0:12
what we're doing. All right.
0:13
Something unique, something we haven't done before.
0:16
We mostly do these on teams. We've done remotes where we've
0:20
got gone to breweries, we have. We are actually in a
0:23
professional studio. A professional studio.
0:26
Hey, thanks for Tyler having us over here, Taylor.
0:30
Taylor, thanks for Taylor having us over.
0:31
Here, Tyler, that's. Right.
0:35
And the guy on the. We've got a guest.
0:37
Yeah. We're not here just by
0:38
ourselves. We have singer-songwriter Tyler
0:41
Boone, who you also know is, you know he's got Boone's bourbon.
0:46
You're like Mr. Entrepreneur. You do everything.
0:48
You're, you're like a renaissance man, aren't you?
0:50
I'm. Just trying to pay off my
0:51
student loans. Dude couldn't get a job so.
0:56
Well, it is indeed a pleasure. I know Scott has met you a
1:00
couple of times and this is my first chance of beating you
1:03
today, but we're really excited to get you on.
1:06
And you know, one thing that we do, we always start the podcast,
1:10
as we always start the podcast, drinking a beer.
1:13
And we've got some beer in front of us.
1:15
And I'll tell you what, it's really timely because, oh, I
1:18
don't know, it's Boone's beer, which was just released.
1:21
What a. Coincidence.
1:22
What a. Coincidence.
1:23
He just happened to have it here, huh?
1:25
You guys want to crack one? Let's crack one.
1:27
It's nice and cold. Thanks for.
1:29
Making it cold. It's called Homegrown Boone's
1:31
beer. Cheers.
1:35
Cheers. Cheers.
1:35
Taylor's got one over there. Cheers.
1:38
Oh yeah, we made it. Sure, he was hooked up.
1:40
Let's get all over his keyboard. Let's.
1:44
Do that. Cheers.
1:45
All right, I've had this once already.
1:47
This is Steve's first time having it.
1:49
And you, Taylor, might be yours. You got it at Frugal.
1:51
I got it at Frugal. Mcdougal's cool both times.
1:53
Nice. Matter of fact, as a matter of
1:55
fact, I went back today and got another 4 pack.
1:57
I was like I was running a little low.
1:58
I'd given most of mine away. Nice.
2:01
We drank some, you know. Eric over there, the buyer.
2:03
I don't know, Eric. He's the beer buyer.
2:05
Really, man. Frugal McDougal.
2:07
I, I freaking love those guys. There's some Frugal McDougal in
2:10
Rock Hill because North County is a control state, so everyone
2:13
gets the booze and Rock Hill, they drive down there from
2:15
Charlotte and go back and so there's the original Frugal
2:18
Mcdougal's there and I'm from South.
2:19
That's where this all started. And so they all sell all of it.
2:22
But the Frugal here, I mean, it's the Nashville 1.
2:25
So everyone, every local brand or brand that just gets
2:28
distribution. Nashville, they're gunning for
2:29
that store. Do they support the living shit
2:31
out of us? They all wear Booms T-shirts.
2:33
That's great. Obviously they've had this one
2:35
for a long time. The Single Barrel, they didn't
2:37
even taste it. They brought it in and when I
2:38
had this, I was like, man, Beer's so competitive in
2:41
Nashville. I was like, they're not going to
2:42
take it. And I just showed up and Eric
2:44
goes out and I don't need to taste something.
2:45
I was like, Oh my God, so and it made and it made Lippman go, oh,
2:49
that's our distributed living, the green trucks.
2:51
Have you ever? Seen them?
2:52
Yeah, yeah. Anyway, well, thanks for buying
2:54
it, it's awesome. Yeah, absolutely.
2:55
And you're like, selling beery stuff is easy, huh dude?
2:59
I think the beer's going to be bigger than the bourbon.
3:00
Yeah, because everyone will try a beer.
3:03
They will it's yeah, you know, it's it's it's quickly consumed
3:05
kind of thing. And get them.
3:06
You know you can share them, but you know this lasts longer but.
3:09
Yeah, that, you know, yeah, people sip on.
3:11
That absolutely, which is go ahead, Steve.
3:14
No, I was going to say so the the beer is a pills.
3:16
There, yes. Yeah, definitely.
3:18
And so I'm really curious as how long has this been in the
3:22
planning stages for you to finally get this beer out?
3:25
So actually it's funny enough that happened on I was like, oh,
3:27
cool, we're doing this podcast yesterday.
3:28
I saw a memory on, you know, memories on Facebook six years
3:31
ago yesterday. We started the idea of it like
3:34
got the like the, the label and the labels change a little bit
3:36
over time. Label used to look really
3:38
similar to that and then it changed into this where it's
3:41
got, well, this looks like the single barrel.
3:42
I'm not sure if you had the single barrel.
3:44
It's got the doggie on it. OK.
3:46
And so that's, that's our Wiener dog from growing up.
3:48
And then it's a Palmetto from Charleston, SC home grown, very
3:53
southern. We used to do a lot of stuff
3:55
with like Hootie growing up. I used to like I was fortunate
3:57
to open up from a lot when I was like in college.
4:00
And so they always said home grown and I thought that, oh,
4:02
that sounds pretty southern. And so that's where it came
4:05
from. But three years ago we actually
4:07
launched it. It's so it's been out for three
4:09
years, but entrepreneur stuff, we had a bad business Co Packer
4:14
who were in we're actually still in legal battles with and we're
4:16
going to win. But they're they're so screwed.
4:19
But they they got they try to get involved and they kind of
4:23
ruined it. And it was with Holy City
4:24
Brewery. And so the beauty of it was Holy
4:26
City Brewer is the big like the biggest sorry brewery in South
4:29
Carolina. I know the owner and he was
4:31
like, dude, let's do collab with Boone's bourbon because you guys
4:33
are kicking butt. He made us the recipe.
4:36
And so I didn't have to hire anybody.
4:37
He just goes, I'm going to make it for you.
4:39
And it first came out with Holy City and then we had to stop it
4:41
because it got all weird with that ex Co Packer.
4:43
And we're all cool with Holy City.
4:45
They're like, hey, man, you know what, we're going to stop it
4:46
because it's a little weird with this person, but how about you
4:49
keep the recipe for free? And we're like, what?
4:51
No way. And so then we had another
4:53
brewery called Tradesman in Charleston.
4:56
They just weren't doing well. And it's dude, I would never
4:58
own. I would never start a brewery or
5:00
to stairless. I was rich because it's so much
5:02
money to keep the lights on. And so now we're with Columbia,
5:06
Columbia Craft Brewing Company Peak Drift.
5:07
Yep. Which is on the can.
5:09
Yep. So Peak Drift is just like, like
5:12
Bardstown, where we do a single barrel, just a massive facility
5:15
where everyone's making their beer out of there.
5:17
Yeah. Because they can make it the
5:18
price point cheaper and you just be more competitive.
5:20
And so it's in Columbia, SC They own Columbia Craft Brewing
5:23
Company. That's their brand, but Peak
5:25
drift that does like Island Coastal Lager.
5:28
They're from Charleston, OK, somebody Scottie Hanson, that's
5:30
his brand and they do, you know, high rise, the CBDTNC.
5:34
They're from Charleston too. OK, so they're just making a lot
5:36
of stuff so that so that's where this is now.
5:38
OK, made out. Of so like a contract Brewer?
5:41
Yeah, yeah. But it's our recipe, it's our
5:43
band. We just pay them and honestly,
5:45
it's the best move ever did now being with them because they're
5:47
they're so big. It's they're called cans are
5:50
it's a dude. It went way down once we got to
5:52
them finally SO. It's great.
5:53
It's 5.4% really nice ABV on this thing.
5:57
It's delicious. Tell me, what do you think it
5:59
is? It is pretty good, isn't it?
6:00
Yes. I love it, I love it.
6:02
But man, it took three years to kind of get where at because
6:04
also the biggest thing is distribution.
6:06
You could have a beer, but if you got Joe Schmo's with a
6:09
license at the end of the street with a small truck, the the
6:12
bigger stars like man, I don't want to open up a new contract
6:15
with a distributor. Just go get the big guys and
6:17
you're like, Oh my God, I'm trying.
6:19
And so now that Littman picked it up in Nashville, that's why
6:21
you see it everywhere now, because they're they're, they're
6:23
awesome. How does that happen?
6:24
Like do you interview distributors and talk to them
6:27
and like or just kind of say who's interested?
6:29
E-mail the hell out of them. And that's and, and sometimes
6:32
it's like boom. And sometimes it's like, you
6:34
know, it's the bigger distributor.
6:36
Sometimes it's corporate ish or it is corporate and they go,
6:39
hey, man, yeah, fiscal years at next year this time and you
6:42
might miss the deadline and you're like, shit, I got to
6:44
wait. And so in South Carolina, we had
6:46
a distributor that was statewide called Holy City Distribution.
6:50
And they were stealing money from everybody, including us.
6:52
And so they went under. And so then we we were only
6:54
distributing S kind in Rock Hill.
6:56
Well, I'm sure you know, this beer is different than spirits.
6:59
Spirits is usually statewide, usually depending on the state.
7:02
Tennessee it's not, but but we opted in for let me to take the
7:06
whole state for us, but because it's in section, it's a
7:08
franchise state. But in South Carolina it's just
7:11
one, right? And so for spirits, but for
7:13
beer, it's every section. And so for a minute we were just
7:17
with, it's called, Oh my God, why am I having a brain fart?
7:21
Who's your distributor in Raquel?
7:22
They're the biggest ones Comer and they're the Miller house.
7:27
And so that's big deal for us cuz every time I go to Rock
7:29
Hill, it's like we're a rock star cuz I'll walk in.
7:31
Hey, I'm the owner and I just want to meet you there.
7:33
Go. We've had this for I'm like,
7:34
whoa. So distribution is a really
7:36
important thing, but you know, not to get so much on
7:39
distribution, but RNDC is who we have in South Carolina.
7:43
RNDC is like one of the biggest ones in the country.
7:45
They're now getting gutted. And you know, Reyes Reyes, big
7:48
beer distributor, they just ended California.
7:50
They took Brown Foreman from him.
7:51
They took Tito's from him, which is Jack Daniels and all this
7:54
stuff. And so RNDC is now leaving
7:56
California. They just announced yesterday,
7:57
September 1st. So there's just a cutthroat game
8:00
distribution. You'd be killing it.
8:01
And the next, you know, they might lose their biggest
8:03
contract and then you were a part of that and they go, hey,
8:06
we're out of business, see you later.
8:07
It's a wild thing. And it's a 3 tier system.
8:09
So the money goes three times and so sometimes the the brand
8:13
always gets screwed because the money is still coming again.
8:15
Maybe all of a sudden, maybe the account didn't pay for the the
8:19
the Beer Store and then you don't get your money.
8:21
Sure, it's wild so. Well, saw you posted pictures on
8:25
Instagram of your beer at you know, he said got a frugal
8:29
Mcdougal's. I'm I'm, I'm assuming you went
8:31
in there. You probably looked around like,
8:33
you know what, how much exciting was that for you being in
8:36
Nashville and you walk in there and like, I see my.
8:39
I went three times. Nashville.
8:41
I was like, I kept, I kept walking in there.
8:42
I'm like, shit, it's not here yet.
8:44
So it took the third time. I was like, yes, it's finally
8:46
here. Yeah, I was getting set.
8:47
It's kind of like hitting that little.
8:48
Section right there. It's yeah, it's.
8:50
And I was like, yeah, it's not here.
8:51
Oh, there it is. Thank God.
8:52
So. When I went the first time, it
8:54
was last week and I'm walking through and it you said it was
8:56
there and I was like, shit, they're sold out or I can't find
8:59
her or something. So I wandered and wandered and I
9:01
got it hits the little video I made.
9:03
I was like, yeah, there it is. He's got, he's got like, I think
9:07
like 4 cases always at one time. But I mean, I want to get the
9:10
kegs in there. Kegs are cool and you're talking
9:11
about a really cool tap house or.
9:14
Yeah, so Deep South Growler, they have two locations, one in
9:17
Murfreesboro and one in Lenox Village.
9:18
They're they're local to me. Like I can walk to their to
9:21
their place and they do kegs. So I mentioned it to them, the
9:26
hop in river north, place down on the river right there.
9:29
That's got 60 taps. They followed us on Instagram.
9:31
Today, did they OK, I sent them AI sent them a text and said,
9:34
hey, guys, just, you know, at least create a demand or
9:37
something, maybe if you don't have kegs yet, ask for them.
9:40
And then, you know, Lippman pays attention and yeah, totally, you
9:42
know, they're seeing that. So.
9:43
My buddy Kevin Lilly, who runs Fox St. where we met at that big
9:46
party, Taylor was there too, A little snowing.
9:50
You know, he's, I've known him for years.
9:51
He's on a big brewery. He owns a piece of I believe in
9:53
Nashville beer, but he's on Rock Brothers Brew.
9:56
We did like 3-11 and all that. He told me a good like quote to
9:59
remember. He goes, man, no matter what
10:01
you're doing, if you're stressed out, the account wants it.
10:02
That's gold because you can be like, oh, and no, you know, my
10:05
distributor hates me and it up. If you can get the account to
10:07
go, I want it, and the account goes, wait, what?
10:09
OK, sure. So yeah, if I can get the
10:11
account to love you, that's a big deal.
10:13
That's it because I know talking to them, the owners of Deep
10:15
South Growler just in, in general, just regular things.
10:17
And she's like, yeah, I can call up so and so distributor and
10:20
hey, I they can see what they have, right?
10:23
I want that and they just, they have to give it to them.
10:25
So they want it or, or ask for it or demand it kind of thing.
10:28
And hopefully, you know, raises your demand and.
10:31
It does. It's a it's pretty wild, man.
10:33
You can be a distributor for a long time.
10:34
And if you're not hitting the road, like if you're not hitting
10:37
the pavement hard, the reps usually don't unless, you know,
10:39
you're, you know, Jack Danos or something that I mentioned
10:42
earlier. If you're like the big guys,
10:43
then yeah. Because I know it's easy to
10:45
sell. They're going to do it.
10:46
You could sit in a distributor for like a year and be like, Oh
10:48
my God, we didn't grow at all. You know, unless, and me and my
10:51
dad used to think that like, oh, we got a distributor, it's over
10:53
with. Sure.
10:53
And a lot of brands think that and you're like, no, you have to
10:56
do it every day. Yeah.
10:57
And then eventually, you know, you start getting fans ish.
11:01
And then then all of a sudden you can't knock it, you know
11:03
what I mean? And so when we came out, even
11:04
with this people, we had people hating us online.
11:06
And then all of a sudden we're like, well, we're selling a ton
11:08
of it. And then people are like, no,
11:09
it's good stuff. So I think the last ingredient
11:11
is time. Sometimes you just got to let it
11:13
naturally, you got to work your ass off, but you got to
11:15
naturally like let people go. No, I like it.
11:17
And that's cool. And like you said, you can't let
11:19
it sit though either at that distributor.
11:21
You've got to be out there in front of it.
11:22
Beer expiration. Date.
11:24
That's what's. Not.
11:25
You're. Right.
11:26
It's a good point. You got to sell this.
11:27
Fast. That's right, You want it fresh.
11:29
Yeah, yeah, totally. Because people will look at.
11:31
But I've learned to go, oh, it's fresh, man.
11:33
They'll look at the data, go, oh, that sucks because what if
11:35
it's been sitting there forever? And they'll go, oh, this is
11:37
gross. No one bought it.
11:38
Yeah, You know what I mean? And.
11:39
Somebody gets a beer that's old, and we've had these
11:41
conversations. Yeah.
11:42
And they're like, oh, this beer sucks.
11:44
He's got a whole bunch of yeast in it or something.
11:46
Yeah, Tyler, you make a bad beer.
11:47
It's not that, man. It's been seduced.
11:49
So fun. Oh.
11:50
My gosh. How dare you make beer?
11:52
Yeah, yeah. You should leave town dude.
11:55
You're not allowed. Yeah, you're not allowed in
11:57
Nashville. You know, can art is such an
12:00
important aspect of any brand. I mean, we we've talked to so
12:04
many brewery owners, you know, whether in this area or whatever
12:10
that have talked how meticulous they got to be trying to figure
12:14
out like the can art. How many people were involved
12:17
just in trying to figure out this can art for your beer?
12:20
Two people so and I'll tell you a funny story about the back of
12:23
that. So my friend Shannon Duke made
12:26
all the Boone's bourbon stuff and this is, this has always
12:29
been what we did. Yeah, we had like 1 tweak once.
12:33
We've changed the back a lot on the bourbon and now you can
12:35
actually see it. It's got a guitar pick there.
12:37
This is BB. It's cool.
12:37
It's got all the awards on it and it's got a cool QR code.
12:40
Whatever. This is fun.
12:41
This has been changed a little bit now, but the beer pretty
12:45
much it's always been this. We do have a Tennessee Star one
12:47
on bench. I'm going to do, once we can
12:49
kind of get more accounts, I'm going to tell them, hey, you
12:51
know, I don't want to send a whole bunch of Tennessee beer
12:52
and it's sitting in South Carolina.
12:54
But then one day I want to take this out.
12:56
It's already designed well like that, you know, the the ball
12:58
with the three stars in it. So eventually we're going to
13:00
change that. But this right here is a funny
13:02
story. So my friend Paul Kalmus,
13:05
Shannon Duke started the beer and then my friend Paul Kalmus
13:08
finished it. He wanted and Charleston just
13:10
kind of a hippie hipster town, like, you know, indie rock,
13:13
whatever. And so he thought it'd be cool
13:15
to put a picture me as a kid, but I have a twin brother.
13:18
I sent the wrong picture in so that's my twin brother.
13:21
So did I ever. Tell you that.
13:23
Yeah. Yeah.
13:23
So. Greg, does he know?
13:24
It yes and if he ever pisses me off I'm like, dude, you're on a
13:27
beer can yeah, so that's called your cola, not like Coca-Cola.
13:33
It's called your cola. It's like you're light.
13:35
It's a, what's the term saying? It's like your compliance, you
13:38
know, to make sure you're not copying anybody.
13:40
And then it's compliant because people are drinking it.
13:42
So you have to have all the correct information on it, like
13:44
the ABV and you know, please drink responsibly and all that
13:47
kind of crap. But it's also, you know, you
13:50
submit it. It takes forever to get through
13:51
sometimes depending who you're working with, right?
13:54
And so if I wanted to ever change that, I'd have to stop
13:56
production. It would take a year.
13:58
So forever. He'll just live on it.
14:00
I'm not gonna change. And then that's a good story.
14:02
Sure. I mean, yeah, love.
14:03
It. That is great.
14:04
That's a good trivia question too, I think.
14:07
Yeah. Yeah, my parents, my I remember
14:10
I had the beers here like 3 years ago.
14:11
So I've been working my ass up to get I brought my parents to
14:13
go look. I did it and they just didn't
14:15
say anything. They go, we got a town.
14:17
Like I already know, I already saw, you know?
14:18
So, but they knew immediately. Yeah, yeah, they knew, they
14:21
knew, they knew. That's a that's a picture we
14:23
have hanging in the house, so. That's fantastic.
14:26
Yeah. You've mentioned your dad a
14:27
couple times. Yeah.
14:28
You're in business with him. Yep.
14:30
For both the bourbon and the beer, right.
14:32
And maybe some of the other things.
14:33
Talk about that and talk about how great it's got to be be able
14:36
to be working with your dad and. It is grandma, I was on the
14:38
phone when I pulled up OK and so it is great.
14:41
I started it and then but I was a poor musician.
14:44
And so this is 2015 sixteen 17. I was like, I'm trying to start
14:48
this bourbon. And the bourbon is a story too.
14:50
I started that. That's like a whole, I like a
14:52
big music deal and I didn't take it and it kind of led to this,
14:55
but I didn't really have the full amount of money to start
14:58
it. But even though I already spent
14:59
like a whole bunch of money trying to figure it out, but
15:01
that's like, hey, man, like I'll match your money.
15:03
We'll put it, we'll do it. And the first run was only for
15:05
this was 226 cases, 6 packs. So we did that wasn't for it was
15:11
only like 10 grand. But I, I was like, Dad, I can't,
15:13
I can't fully do it. And he said, I'll, I'll put it
15:15
in there. And so we went 5050.
15:17
And so it was a rough start in the beginning because my dad's,
15:21
but I was like chief of ICE, Border Patrol, very like, you
15:24
know, kind of militaristic and like, you can't talk to me like
15:26
that. I'm like, no, Dad, I'm just, I'm
15:28
just saying reply, click reply on your emails, man.
15:30
Like that's all. Like, I'm not mad at you.
15:33
And so it took a long time for to get that dynamic.
15:35
Yeah. And then we raised some money on
15:38
Start Engine. We're doing Kickstarter, which I
15:40
would never do that again. We can get into that too if you
15:42
want, but they take like half of that money.
15:44
But. Let's really buy into that.
15:45
By the way, that's how I first came across Oh.
15:47
Did you invest in it? The very, very beginning.
15:50
Oh, shit it. Well, you absolutely, man.
15:52
I think you did tell me it was COVID and not to get off the
15:54
subject, but it was COVID and I'm just playing around.
15:57
I'm at home because not. See an ad or something?
15:59
It was start Engine. I was like, how about small
16:01
micro investing kind of thing and it got into start engine.
16:04
Oh wow. And I go bourbon.
16:06
Hell yes. And it was like 2 bucks a share
16:09
or something at that time. And I was like, and I got 50 and
16:12
I was like, I was being cheap I guess.
16:13
And then I was like, what the hell am I doing?
16:14
Let's get some more. So I bought another 50.
16:16
So just put, I mean it was like, yeah, you should get your
16:18
certificate. I got 2 certificates.
16:20
Yeah, you remember my dad signed all of them.
16:22
The issue with that is that legal battle we're in, which I
16:24
don't care, I'll talk about all day is, you know, they, they,
16:29
they screwed us more legal battles.
16:30
So there's a whole bunch of incentives we're able to give
16:32
people and a lot of people got their stuff, but you know, it's,
16:34
it just sucks when, when you know, like a fan goes, Hey,
16:37
where's my T-shirt? Like, hey, man, like it's
16:39
coming. We've told, we've announced it
16:40
like a million times. It's give us a, you know, give
16:42
us a minute. And so there's, there's some
16:44
T-shirts and stuff that people just haven't gotten yet.
16:45
But, but you know, there's we, we got barrels for people and
16:48
hats and it was, it was really cool.
16:50
So that's awesome. I would say this, man, I think
16:51
it was the best marketing campaign, you know what I mean?
16:54
They, they take a lot of that money and then they really don't
16:57
tell you that upfront. So at the end of it, we're like,
16:59
Hey, where's our, we raised like 300 grand.
17:00
We could have done like 500K, but then the rays got stopped in
17:04
the middle of it because the crazy ex Co Packer and they
17:06
reached out to me, Hey, this is our money we need, we need our
17:08
money. They're like, wait, there's
17:09
another owner? And so they it it freaked out
17:11
start engine and eventually our lawyers got involved and all
17:14
these people are crazy. We're suing them.
17:15
It was wild. It was such a cool thing though.
17:17
I literally was just sitting on my back porch one day and like
17:21
again, couldn't work. That's cool.
17:22
That's how it starts. I was like.
17:24
Yeah. And it led to you sitting here
17:26
today because of it, because we had a conversation kind of, you
17:29
know, just over about the thing. And then, hey, you want to come
17:31
on the podcast? And by the way, I had already
17:33
had the bourbon before I even started talking to you.
17:36
I thought because I was like, well, I'm an investor in this
17:38
company, I should go get the bourbon.
17:39
Wow, delicious. But I've already been through a
17:42
bottle of. Yeah, I'm.
17:43
Blown away, I'm telling you. I'm not just blown away.
17:45
Cheers. I'm telling it's really cool.
17:46
Cheers, man. I don't appreciate you.
17:48
Well. The goal is we're trying to get
17:50
a bigger investor to get it to the next level and then we're
17:53
trying to sell it. Yeah, that guy.
17:55
There you go. Bigger.
17:55
Investors, yeah, always, always got to think bigger and better.
17:58
That's right. It's that guy right there, yeah.
18:01
Well, we're talking to we're always talking to investors,
18:04
sure, But you know, I hate, I hate rich people.
18:06
They just it gets you on the phone and they're like, yeah,
18:08
totally. And you're like, let's do it.
18:10
You're like, well, so it's interesting, but we'll get
18:13
there. I think, you know, it's year
18:14
seven, man. So I think by year 10 we'll be
18:16
in a really popular spot, you know?
18:19
You've got the notoriety out there, man.
18:21
That bourbon right there, We'll talk.
18:23
About it. So you had the bourbon, right?
18:24
Yeah, yeah, yeah, yeah. You're going to have some more.
18:27
A matter of fact, as we're as we're talking about it, we might
18:29
as well go ahead and put some in some glasses.
18:31
What do you need? May as well.
18:32
Oh. These are uncle Nearest glasses.
18:33
Well, I got one of I got different ones.
18:35
I got one of my National Bourbon Society bell me.
18:37
I kind of collect them from different.
18:40
Oh, very cool. Distilleries I go to who's?
18:44
The guy that runs the National Bourbon Society.
18:46
Jay Spicer and Adam Terry are the two good.
18:48
Cats. There's another one with a guy
18:50
named Sinclair. That's.
18:52
For Taylor, Yeah. Yeah.
18:54
Well, did your home? You weren't.
18:58
Working hard over there. Yeah, four of these.
19:02
I can't say no to your bourbon, man.
19:04
Absolutely not. You have this one.
19:06
I've have it all the time too, OK?
19:07
Or I'll just drink from the just want.
19:09
Do you just want the bottle? I could tell you that.
19:12
I could tell you the mash bill on it if you never had it if you
19:14
had it before. I have not is.
19:16
Not. OK, well, this this is our cash
19:18
strength. I feel like I'm doing a tasting
19:20
right now, home grown Boone's bourbon cash strength doing this
19:23
for seven years. This is our this is our money
19:25
maker where because the price point I'll get to that because I
19:28
think the price points are science too.
19:30
And especially with this like we kept this at a really good one,
19:32
I think for the four pack. Yep.
19:34
So this 117 proof cashmere bourbon 75 corn, which is a
19:37
pretty normal cut 21 rye for barley.
19:41
I enjoy rye. I'm not really a big weeded guy.
19:43
I was obsessed with bullet rye in 2015 sixteen where I was, I
19:46
was working at cork dorks. I was just like a were you
19:48
really? I was just like a box guy.
19:50
I hated that job. But that store loves us You
19:53
you'll see there's a bear when you walk in there on on on the
19:54
wall. But but I was like bullet rye.
19:57
This is cool, but I was like, but if it's a bourbon, it's got
19:59
to be majority corn. I was like, well, I definitely
20:01
want rye and I was going to do 7525 rye and then our distiller
20:05
at the time, the first owner of that distiller before became
20:08
that other crazy person. They're like, hey, let's do 4%
20:12
barley. And so that's where the cut
20:14
ended on. So you're going to get sweet on
20:16
the front. Definitely the proof you're
20:17
going to hit the. Proof on the front, yeah, but
20:19
it's good. But on the back end is not going
20:20
to taste it because we do secondary finish it 21 rye
20:23
little spice barley little you know vanilla nutty town at the
20:25
end of it. But cheers.
20:27
You're not going to really take take it from the bottle.
20:29
It's. Definitely rye guy, man.
20:31
I love rye. I think.
20:32
I think it's the best in cocktails, yeah.
20:34
Yeah, it's I love, man. I love playing around that
20:38
anywhere from 110 to 120 proof depending on the whiskey,
20:41
because some some drink hotter than others and some don't.
20:44
Yeah, that is really nice. I'm not kidding, that is.
20:46
So the secondary agent process, everybody told you about it.
20:49
So the secondary agent process, it was called Terra, the Terra
20:52
Pure process, it's a proprietary process for like 30 years.
20:55
It's no longer around because they went out of business.
20:57
But that's it was from Charleston and Bart said he was
20:58
on a piece of it at one point. Then they offloaded it and then
21:02
they went out of business because they were making all the
21:04
Total wine because Total Wine owns all their brands.
21:07
I don't know if you knew that like over 50% of their brands is
21:10
totally broke. Thanks so much.
21:11
And so the guy that owned it goes, you know, I'm I'm done
21:14
doing total wine. Six months later, he went
21:15
bankrupt, which was really not smart, right?
21:17
And so, but that that process is still around.
21:21
They just can't call it the tear pure process anymore because
21:24
it's, you know, someone owes the patent to it, but people
21:27
replicate it all the time. There's a guy in Star engine
21:28
that does his own in Ohio. He does like a like a pressure
21:30
cook one and then bland does like a steam version like and So
21:34
what it is is you take the juice in a big VAT the the staves of
21:38
the barrel and with ultrasonic waves hot and cold, it comes out
21:41
tasting older, but you can't change the eight statement.
21:45
But it also keeps it consistent. So most brands out there that
21:47
are huge and like all if you go to Arizona today, we're gonna
21:51
we're gonna see high West and bullet and whistle pick and see
21:54
all the all the normal ones right.
21:55
Sure, they're all using it, but I don't want to tell you that
21:58
because the old guy from Tennessee's head will explode
21:59
for. 40, I've been drinking 40 years.
22:01
Technology. And so, but we're super
22:03
transparent about it 'cause you'll get destroyed on YouTube
22:04
for sure. But but that's what it is.
22:07
So that's why this doesn't taste like 117.
22:09
And so the reason we got all these awards and last part of
22:11
the spiel just 'cause you never had it before.
22:14
It won tops Forbes platinum LA, double gold New York 2 times and
22:18
double gold San Fran. We beat Blands.
22:19
Yep, I got that wrote written down.
22:21
Hell yeah. And so we think so.
22:24
Some guy at the San Francisco one, which that's the biggest
22:26
one, he goes, I think you guys are winning so much because you
22:28
have characters both of a young and an old in the bottle.
22:31
Sure. So it's just, it's just, you
22:32
know, I would say funky, but some guy goes, oh, say unique.
22:34
That's a better word to say. And so we think it's why it's so
22:37
unique, you know, But the price point, it's always under 40
22:39
bucks. Yeah.
22:40
Frugal had it for 3699. Yeah, killer you, man.
22:44
It's a killer price point. You know, people go and buy
22:47
bourbon sometimes and you think price dictates how good
22:49
something is. That is not the case a lot of
22:52
times. You sometimes you pay for for
22:54
the brand name and sometimes, man, there is a lot of killer
22:57
shit out there at that price point and all you got to do is
22:59
find it. Yeah, yeah.
23:01
I'd rather spend 40 bucks on something I'm not sure about
23:04
exactly than 100 bucks on something I'm not sure about
23:06
just because it's 100 bucks. 100% yeah.
23:09
You know, I think some brands think if it if it is more in the
23:12
retail that people, the customer is not that smart and they think
23:16
it's going to be better and the customers like no, no dude, you
23:20
know, but if you see it online a line, you go oh shit, it's under
23:23
40. If that was 50, you might not
23:25
grab it, right. But if it's under 40, you're
23:27
like, screw it, I'll take a stab everything.
23:28
Is about marketing, isn't it? You know it is it really is.
23:30
I will say and and what you describe this is a completely
23:35
accurate it is and delicious. My biggest take away is after
23:39
drinking it, I'm like, you know what you want more.
23:41
I mean, you know, seriously, It's luckily.
23:43
We have a whole bottle. Well, yeah, I don't know if I'll
23:45
be drinking it all night, but. Taylor's been dipping into it a
23:47
little bit. He might want a little more.
23:50
Wait, but then. But then.
23:51
But then you got a beer too, yes?
23:52
I know. Yeah, exactly.
23:54
So. So it's a Boilermaker.
23:55
That's what we tried to make this, you know, comparison to
23:58
it. Right.
23:59
Cool like that. That's that when we told Holy
24:01
City we like, what do you want? Like.
24:02
Well, we want a light beer. I don't want, like, a stout.
24:04
I think you'll have one of those and you're done.
24:06
Yeah, we have. But if you get this, you might
24:07
have four. Yeah, but you try.
24:09
You try to replicate it as well. Sure.
24:11
Yeah. So, and we're going to jump
24:12
around a lot of questions tonight, but let's go back to
24:16
your to your bourbon because you mentioned about the number of
24:18
awards that you've won, you know some on your website.
24:21
Is there one particular one that stands out that you were most
24:25
proud of, of all the awards that you won?
24:27
Two of them, yeah, so toxic world.
24:30
In Forbes, we won the double goal.
24:31
New York. I remember I was laying in bed.
24:33
It was COVID. I was in Hollywood because I was
24:34
like, I'm in Hollywood. I'm here.
24:35
I'm a musician. And it was like a terrible time.
24:38
I was like in the like, I was right in front of the
24:40
Scientology castle. Like the dude from the 70s Show,
24:43
you saw him like crying all the time because he was going to
24:45
jail. Like it was a weird place and
24:47
so, and I can get into that too because I was living right
24:49
there, like all the actors live there.
24:51
And then it was, I was like, wow, this is exciting.
24:53
And then COVID happened. I'm like, man, this, this sucks.
24:55
I'm I'm just stuck in my apartment.
24:57
It's really gross outside. And then I woke.
24:59
I was just like laying in bed. Like man, I don't know what to
25:01
do. Like I moved here for the
25:02
bourbon. And then I just, I would just, I
25:04
would just Google Boone's bourbon all the time and I would
25:05
put California next to it and see if I can store picked it up
25:07
or something. And I just googled Boone's
25:09
bourbon and all of a sudden Forbes popped up and go top 6
25:12
ranking bourbons according to the Double Gold New York
25:15
International Spirits Competition.
25:17
I was like, what the And all of a sudden, dude, all these
25:19
distributors who didn't want to pick us up, they picked us up
25:21
like the next day. I was going to ask that.
25:23
I mean, what does that do? I mean, well, it's.
25:25
So silly. It's the same juice, but as soon
25:27
as you get that award, yeah, we'll pick you up.
25:29
Yeah. We'll pick you up.
25:30
And so now it's pretty much all over the country.
25:34
Well, and so the next one was the double gold San Francisco,
25:36
which I was dying to win and double gold is best to show.
25:40
So that means like that's the top, top, top one.
25:42
And so when we got double gold San Francisco, we'd be Bland's
25:45
and even like our summer distributors who were not even
25:47
that behind it when they picked us up, they were like, oh shit.
25:50
Like you guys, you guys are actually kicking butt.
25:53
Like, well, it's the same juice as before.
25:55
But the cool thing was Canada called us that day and they go,
25:57
hey, we want to pick you up now. The deal never happened because
26:01
like Canada's, it's rough. They, they, if you go up there
26:04
for tobacco or, or any spirit, sure, this is 40 bucks here and
26:08
it's like $90.00 up there. Wow.
26:09
I don't know how people get drunk up there, you know what I
26:12
mean? Like, isn't that crazy?
26:13
Yeah. And so we didn't do the deal
26:15
because on it we were going to have to pay to be in Canada.
26:17
Yeah. I was like, well, I'm not doing
26:18
it, you know what I mean? I was like, you guys pick up
26:20
everything else. I'm sure they don't pay to be up
26:22
there. And then the same company that
26:24
wanted like, it's like a, it's called the LCBO, the same agency
26:27
that want to pick us up through that.
26:28
Then they picked up Nashville Barrel and I'm like, I know
26:30
they're not paying for it, right?
26:32
I mean, so maybe we're just small and maybe they thought
26:35
that we didn't know anything but but those are the two favorite
26:37
ones is the tops in the world with the double gold and then
26:40
the double gold San Fran. Do you feel more pressure now as
26:43
to how do we top ourselves or do you just go steady as he goes,
26:47
keep on going? Second one, first I was like,
26:51
we're trying to prove ourselves. Like dude, when we first came
26:53
out, this YouTube channel called Rocket Whiskey, like post they
26:57
live in Milwaukee and they post, oh, this seems terrible.
26:59
But my friends, I, I remember I post on Facebook.
27:01
Look at these guys like making fun of us and all my friends,
27:04
like all my buddies were like making YouTube comments like
27:06
screw you guys. Like it was all this drama.
27:08
Of. Course, and then it was just
27:10
like, man, that sucks where people make it's like Father
27:12
Sunburn. We're just trying to do our
27:14
thing. But I think when people see a
27:15
bourbon, they think like, you know, big distillery, all this
27:18
money. And so in the beginning, it was
27:20
rough, but now with all the awards and stuff, we're kind of
27:23
just got our blinders on and people know it tastes good.
27:25
And now we got the single barrel.
27:27
And, you know, now we got this. And it's kind of funny, people
27:30
that never want to try this, but try this now they're gonna go
27:32
buy this. Well, it's cool.
27:34
So yeah, I think it's just, it's like being a musician.
27:36
And Taylor knows this too. Like if you just stick around
27:38
long enough. Oh, yeah, yeah, yeah, I know,
27:40
Tyler. You know what I mean.
27:41
And that's that's kind of where I think where we're at.
27:43
Something's going to happen. Well, it's just, you know, like
27:46
I said before, I think time's the last ingredient sometimes,
27:48
you know? Yeah, because a lot of people
27:49
start music or they start a brand, and in a year they go
27:51
holy shit, this is hard and they give up.
27:52
You know what I mean? So yeah, talk about that too,
27:55
because a lot of people and you see the commercials and you see
27:59
these celebrities running around and they just stick a name on a
28:02
on a brand. Some of like, like a like a big
28:05
artist or something. Yeah.
28:05
And. And, you know, I don't miss any
28:07
names, not that they're coming on this podcast, but I like
28:11
they've got big whiskey brands and they've got big just just
28:13
big spirit brands. And they're just lending their
28:16
name to it. They're getting paid for.
28:17
It they're licensing it, yes. You know, and you know, but
28:20
you're not doing that. You're actually hands on this
28:22
thing. Yeah, totally.
28:23
Since day one. Yeah, well, a lot of people
28:25
assume that sometimes where they're like, let's say they're
28:26
just from somewhere else out in the country, they always think
28:30
I'm a country artist because my name sounds pretty country
28:32
Taliboon. You know, it's all I'll see
28:34
reviews country artists. I'm like, you didn't even listen
28:35
my music. Like what?
28:36
But who cares what? But but a lot of people, they
28:40
assume that and then eventually I think when they kind of like
28:42
kind of peel the onion a little bit and go, Oh no, they're
28:44
actually running it. Then people go, wow, it's a
28:46
father son thing, right. And then it's cool.
28:48
But dude, there's always, I mean, we could talk about a
28:50
million of them where the artist is on it and the artist is like
28:53
sober and you're like, well, they didn't do.
28:55
Anything and I think. You know which one I'm talking
28:58
about. I do.
28:58
I do, and there's some of my favorite artists.
29:02
Yeah, yes. And they're and they're doing
29:03
commercials for the brand. And I go.
29:05
Yeah, but you know what, man? If you were that guy, yeah,
29:08
that's nothing we're talking about.
29:09
You're like, oh man, it's money. Yeah, you know what I mean?
29:11
So. The rest of the band is
29:12
partaking, Yeah, If that's. Yeah, but you know, there's
29:14
there's some good brands out there that are with artists.
29:17
But you know, one that blows my mind is which I don't think is
29:20
that great. I don't care if I say it.
29:21
Terra Monte I don't think is that good at all, but it looks
29:24
like Cos Amigos is 20 bucks cheaper and that's the rocks and
29:27
he's sold. Oh, is it OK, He sold 1,000,000
29:28
cases. So people are buying it though,
29:30
you know what I mean? So, you know, I think it also
29:33
just comes with, you know, how you market it with the artist
29:35
too, because I think the rock really did market it well where
29:38
he's like out there in the fields cutting the agave.
29:40
Plants. He did the thing.
29:41
Yeah, but some people, they just put their name on it and they
29:43
go, it's going to sell and it doesn't, right.
29:44
There was an ACDC one. I remember just going through
29:47
distributors like in California, I was going, I was flying to San
29:49
Francisco. I'm trying to get like a
29:50
distributor and, you know, just hoping to God they would take
29:53
and they never did. But they had the ACDC 1 and I
29:57
remember it came out and it completely flopped.
29:59
You know what I mean? Yeah, the bottle was stupid.
30:01
It was like a guitar. And I'm like, dude, no bar is
30:03
gonna put that in their well. Right, he doesn't fit.
30:04
He doesn't, but. I think they think there's an
30:06
artist on it. It's gonna sell.
30:07
I'm curious about there's two, maybe it's, I think it's the
30:10
same brand, but Megadeth and Oh yeah, Iron Maiden.
30:14
I have one. I think it might be the same
30:16
umbrella company and they've kind of got their beer, right.
30:18
Yeah, it's the beer. Yeah, yeah, I don't, I know.
30:20
I've seen them marketing like their pictures are on the
30:23
commercials and things, but I don't know how much involved
30:24
they are. Yeah, they're probably just
30:26
getting licensed. So when I used to run the
30:27
Shinedown studio when they been Shinedown, yeah, I used to help
30:30
in their place for like 8 years out of Charleston.
30:32
They've done a lot of my music too.
30:34
We used to have, they used to send that to the studio.
30:36
We used to have them like all in them in our window right there.
30:38
And I, it just, it was just, I just, I think just a regular, I
30:41
think most of the time that happens, those kind of breweries
30:43
reach out, that's some kind of deal and they're just
30:45
repurposing some other beer. Probably so because the artwork
30:47
is really cool on Love. Because cool.
30:49
Think about Megan Iron Maiden. It's all the comic books shit.
30:52
I've got a big old somebody gave it to me like a canister where
30:55
where big old bottle of their beer came in and it's got the
30:58
mega with Eddie. Is there symbol on the front of
31:01
it. It's like A and I keep it on the
31:02
my top of my beer fridge in the garage because it's a cool.
31:05
It is cool canister, but that's maybe that's kind of what you
31:08
and I've had both beers. Yeah, that was a long time.
31:10
I was like, that was like 2016, yeah.
31:13
Or some wow I think you can find it like cool springs, wine and
31:15
spirits. I think you can find the Iron
31:16
Maiden one in that's cool in the mega death.
31:18
Well, I mean. Metallica does a whiskey.
31:20
The Willett? Yeah, Blackened.
31:21
Blackened, yeah, but they they use guitar waves to age it.
31:26
When you buy, you know what I mean?
31:27
When you buy the bottle, it has a QR code on the back and you
31:30
can scan it. It'll tell you what songs were
31:32
played to the bottle. They're probably just balling it
31:35
and it's playing on a speaker. And it's just like the workers
31:38
like. Playing energy you got nothing
31:39
else matters and fade to black. And you know, but they sold a
31:43
shit ton of. Absolutely.
31:44
They did. We did.
31:45
You've never been a Burn Beyond or Lateran life in Louisville.
31:50
I've been to Laran life. Yes, so we've sponsored before.
31:52
I played Bird and Beyond too, and that's the coolest festival.
31:55
And obviously all the time the black is there.
31:58
And Metallica played one year and I I I remember I played Bird
32:01
and Beyond and then the next weekend's lateran Life, it's the
32:04
same stage. And I had to come here to play
32:05
Americanafest, which Americanafest is such a drag
32:08
sometimes to play, but I came here to to do that.
32:11
And because, but, but I'm not trying to talk shit about
32:14
Americana Fest. I'm just saying that they'll put
32:15
you in a random venue, but you always say yes because it's
32:17
Americana Fest. So I don't know.
32:18
I don't remember where I was playing, but I was like, hey,
32:20
dad, I got to go and we're backstage Metallica.
32:23
And my dad was like, because he had his pass, because we're a
32:25
sponsor. And he's like, yeah, I'm guy.
32:27
Kirk Hammett's right here. I'm like the guitar player,
32:29
Metallica, you're behind him. He's like, yeah, yeah.
32:32
I was like, holy shit, that's so cool man, so cool 'cause I was a
32:37
big Metallica fan growing. Up yeah, so yeah, same man.
32:39
He's got like a solo thing going on too.
32:41
He does, yeah. He's got a little solo thing.
32:42
Matter fact, when they were playing here recently.
32:44
There's like recently, yeah. Yeah, 'cause they played
32:46
Thursday, The Saturday opened up.
32:48
Yeah, on the Thursday. And then Saturday was Limp
32:51
Bizkit, a nice 9 kills or something.
32:52
So I had two different set lists and two different opening acts.
32:54
God, Limp Bizkit but the day. But the Friday I think Kirk was
32:57
somewhere locally playing like some of his stuff.
32:59
He did. He did the Gibson garage.
33:01
That's what it was. Yeah.
33:02
OK, Yeah, I saw that cool stuff. Yeah, I'm, I'm a big guitar
33:05
nerd. So yeah, you shred by the way
33:07
too. Thanks.
33:07
Absolutely, man. You got to check out.
33:09
You probably have check the stuff out.
33:10
Yeah, I listen. To the music, Red.
33:11
Thanks man, it's good. Definitely, definitely a Blues
33:14
guitar guy. Yeah, you know, it's funny.
33:16
I, I sit there and think, obviously you're in a music
33:19
business and you've toured with a lot of different people and
33:22
stuff like that. But I would imagine I, I don't
33:25
know if starstruck is necessarily the, the, the right
33:28
term, but when your bourbon became really big, were there
33:32
any artists that you're out there on tour with and all of a
33:34
sudden they're coming up to you that maybe, maybe had they not
33:38
known that you did a bourbon, they wouldn't be as forthcoming
33:42
with you. And they're like, oh man, you
33:44
know? I think, I think when the
33:46
bourbon got bigger, then artists were like, oh shit, it took me
33:50
more seriously. Yeah, because anyone, dude,
33:52
anybody can make. I mean, Taylor's, this is a
33:54
studio, sure, anyone can make a record now.
33:56
So everyone can be an artist when they're not really artists
34:00
and so. They can do it under their
34:01
sheets, right, Taylor? Yeah, conversation we had
34:04
earlier. Hundred 120,000 songs drop a
34:06
day, right? And so I'm saying is now being
34:08
an artist is just like so common.
34:10
Yeah. And so I think when I came out
34:11
with this, it was like, oh, he's serious, you know what I mean?
34:14
So I think more people took more serious after this came out.
34:17
Yeah. Especially, yeah, that you've
34:19
got this, that you had to push to get that to Tennessee.
34:22
I'm still, I'm sure you're still striving to get other places.
34:24
We'll get to that. But not only do you have this
34:26
and that, you've got a single barrel.
34:27
You mentioned earlier too that you it's a collab with
34:30
Bardstown. Yeah, yeah.
34:31
So. To your point, it's like we're
34:33
not just laying on one thing, we're not just sticking with one
34:35
thing. We're going to keep growing this
34:37
thing as much as we can. Plowing ahead, you know.
34:39
Yeah, Well, you know, I think it makes it more exciting.
34:41
If it was just still this, you'd be like, oh, that's cool.
34:43
Yeah. But now we got three things,
34:44
which I think that's pretty darn neat.
34:46
You. Know what I mean?
34:47
So it's great something really be proud and I'm sure you're not
34:49
done yet. Yeah, I mean, I'd love to do a
34:51
rye. I'd love to do one day like an
34:55
actual aged beer in bourbon, you know, That'd be cool.
34:59
In your own bourbon barrels. Yeah, that'd be neat.
35:01
Wouldn't that be? Cool, you got to have the money
35:02
to do that. You know, I and I wanted to go
35:04
back to the beer. I mean, I know we're jumping
35:06
around because you know, you're like, like I said earlier, like
35:08
the Renaissance man, you do so much, but you know, being a beer
35:12
podcast too. I, I, I sat there and going man,
35:15
so you got this beer. It's a pilsner.
35:19
What else is coming next? I mean, are you are you got more
35:22
craft beer options coming down a lot?
35:25
Well, I'd like to do the. I'd like to do the bourbon age
35:28
thing, but the moment we got to prove this one, because it's
35:32
been three years doing it with distribution, just basically
35:35
kind of started up again. For Tennessee, it was 2 weeks
35:38
ago. But for South Carolina, I just
35:41
got the whole state and man, we're with a wine distributor
35:45
that has a beer license and they are hustlers.
35:48
And so, you know, sometimes you, you get with the big
35:51
distributors and nothing that freaking happens.
35:54
So it's just like a, you just got to kind of find your place
35:56
and stuff. And so now that this is starting
35:57
to kind of get a thing as on untapped, I saw you're untapped.
36:00
What do you call it? Brew yeast works.
36:04
Oh yeah. That's so that's so my that's
36:06
your home? Yeah.
36:07
My home brewery is called yeast infection.
36:09
Brewery. Yeah.
36:10
So I was looking at it. I was like, yeah, oh, that's
36:13
him. Yeah, I knew it was you.
36:14
So when I check in at home, I just check in at yeast
36:16
infection. But I love Untapped, and then
36:18
every day I get on there like, shit, we're getting more
36:20
placements. Yeah.
36:20
We're we're both on and we talk about it all the time.
36:22
It's the shit. Yeah, I think it shows people
36:24
like, you know, once you get it. So we have three accounts, by
36:26
the way. I don't know how that happened,
36:27
really. There's three different Boone's
36:29
beers. I gotta find, I gotta find
36:30
there's. One called Boone's Bourbon and
36:31
there's one called Holy City People still posting that one.
36:33
Then there's then there's, there's the pills in there, but
36:35
I don't give a shit. People are posting about it.
36:36
But the next thing, man, I think the biggest next thing is I just
36:41
need to get this in a lot of bars.
36:42
You know what I mean? Because we're stores are pretty
36:44
easy for us because I do tastings like 3 or 4 days a
36:48
week. If I'm here and then I'm in next
36:50
week, I'm back in Kentucky doing them where I stand there at a
36:52
store and go, Hey, taste my stuff and I always sell cuz I'm
36:54
like I say I'm the owner and feel like, well, it's crazy.
36:55
And I sign them. And so with this, my goal, well,
36:58
it's easy. All my store accounts picked it
37:00
up cuz I go cool, you'll be here anyway.
37:02
But bars, I'm like, man, I really need to like, if I can
37:05
get, gosh, 40 bars in Nashville, they'll be buying it every day.
37:09
I'm gonna go knock on the doors for you and be like, get that
37:11
Boone's beer. Yeah, we're.
37:13
Do it putting the word. We're putting the word out.
37:14
Already. Hey, man.
37:15
Yeah, hey, yeah. I got AI, got a buddy.
37:19
He's my friend, he's got. A yeah, yeah, yeah, yeah.
37:21
I know. I remember him.
37:22
I met him yesterday. Hey, you know what we got to
37:24
talk about what we got to have the in depth conversation
37:27
because we do it a lot on the podcast, the untapped app and
37:31
the rating system. Yeah.
37:32
What do you look at? I mean, you're, you're the,
37:35
you're the OPS player now with the beer.
37:37
Some dude gave me like 1/2 star there and said man.
37:39
Punch that guy. And it was at our biggest bar in
37:41
Charleston. What does he know?
37:42
He probably don't even like pills.
37:44
Oh, dude, he's probably just some freaking loser.
37:46
No, I know. No it you know, but he's.
37:48
Probably a Red Sox fan. Yeah, there you go.
37:50
Probably a Cardinals fan. You know Cubs.
37:52
Fan, You guys are big baseball guys, yeah.
37:54
I grew up in Cincinnati. I'm a die hard Reds fan guys.
37:57
Well, I think that that I think if you get at least a 3 1/2,
38:00
it's whatever, you know, I mean, yeah, you know, 'cause people
38:03
are just like, how can you always be a five star every
38:05
time? Yeah.
38:06
But that you can't be half star like people that give half stars
38:09
are usually just say I don't like pilsners, don't drink the
38:12
damn pilsner then that's. True.
38:14
I think that's OK. Yeah.
38:15
So people ask all the time, why didn't do an IPA?
38:17
You know, 'cause I'm an IPA drinker.
38:19
So you know, you got you can't please anybody, no?
38:21
Or you can't please everybody. Can't I think you take based on
38:23
everybody we've talked to brewery wise, you take that
38:25
untapped with a grain of salt. So it's almost remember it's
38:28
some classes you'd have in school and they're like maybe
38:30
sometimes they throw out the high score and they throw out
38:32
the low score and kind of picked.
38:33
It in the mid and middle, yeah. You know.
38:35
Well it's like Yelp. I don't believe all the Yelp
38:37
reviews. It's just some crotched pissed
38:38
off person. This restaurant was terrible,
38:40
you know what I mean? So, but I think back in the day,
38:43
South Park made an episode about that where people that were Yelp
38:46
reviews that they thought they were like, you know, incredible.
38:48
I think now all those reviews people don't really take
38:51
because, you know, I mean, dude, people, when we started this,
38:54
they used to go to other competitors.
38:56
I don't know why they did this. They would give us one star
38:58
review on Total Wine and so it made a review go way down and
39:01
like, why would you do that? And we knew who it was, like
39:03
just some competitors. So that's why I don't really
39:06
believe in them so much. You know, yeah, it's got then we
39:08
had one Brewer that so we don't look at the stars, we maybe look
39:10
at the comments. If somebody throws a like I just
39:13
said, I don't like Pilsner, so I gave her a low score.
39:16
Well, yeah, I mean, I I had, we do beer exchanges with people
39:20
and a while back I had a what was it?
39:23
The the pickle beer. The spicy pickle beer.
39:27
The famous pickle. Beer, and who makes that?
39:29
This one was the steel and I. Had one recently.
39:32
It was all. Right.
39:33
I took three sips of it and I said, I can't do this again.
39:35
But you know what though? I didn't even rate it.
39:37
I'm not going to rate stuff like that.
39:39
If I don't like it, you know, someone else might love it,
39:41
somebody else might love it. And so we've, we've kind of
39:44
laughed. We've had so many discussions
39:45
with so many other people over time.
39:47
And I've, I've got to the point where I'm like, I won't read
39:50
anything below 3.5 O on untapped.
39:52
Yeah, if it's anything below that, I just say, you know what?
39:55
Nope. I'm not gonna read it out of out
39:57
of due respect. I mean, I mean, if you're a
40:00
small business guy that that might be something huge for you.
40:04
So why? So why would you mess somebody
40:06
up? Yeah, yeah, yeah.
40:07
It doesn't hurt you. You know what I mean?
40:09
So why? You know what I mean?
40:10
So just be cool, like, yeah, it's OK.
40:12
Yeah, it could be. I hope in in your case in any
40:15
burgers case if somebody leaves a low star or like 1/2 star they
40:18
put a comment that you can. That way you can just see how
40:20
stupid they are. Well, the guy said man, and it's
40:23
our biggest bar and Charles is called Rebel Taqueria, OK.
40:27
We do a big festival there every year for Labor Day.
40:29
My buddy Lewis owns it. He dude, he supports the living
40:31
shit out of us. And he even texts me and he's
40:33
like, dude, I was like, oh, come on, you know?
40:35
And so who knows man, could the guy would just be a miserable
40:38
drunk. You know, just don't.
40:40
Be I think I'm taps cool, though, because I'll go on there
40:42
and go, Oh my God, like you've been a do you guys have been in
40:44
Charleston. I have not.
40:46
I have. I have been to Charleston.
40:48
Yes. No, no, I've been to Savannah.
40:51
We didn't get to Charleston. Commerce.
40:53
Yeah. Well, Charleston's a big food
40:54
town. Yeah.
40:55
And Sullivan's Island is like the real, like, uppity up beach
40:58
town area. And today we saw Pose is like a
41:00
famous spot and like, we're in pose today.
41:03
So I love on Tap because I can go.
41:04
Oh my God, we're moving. Yeah.
41:06
Have you checked your On Tap? Because On Tap's got other
41:08
features too when they would talk about it, but the find it.
41:12
Thanks. So there's a find it thing on
41:13
the app where it's, and I don't know how accurate it is.
41:15
I don't know if people have to put it in there for it to find
41:17
it. But hey, you want to find
41:19
Boone's beer within 10 miles or 50 miles or 100 miles?
41:23
Untapped has that feature. I don't know how it knows where
41:26
it is. I don't know what feeds into
41:27
that. That's crazy.
41:28
But that might be something for you to look at.
41:30
If you have to be having an account, you got to log in.
41:33
No, I think, no, I like I can look if I'm looking for this
41:35
beer right now as a as a just a consumer of untapped, I can be
41:38
like, hey, is Boone's bourbon around?
41:40
No freaking way. Yes.
41:42
While you're doing that, I want to pour another bourbon.
41:43
Yeah. Which which has been taken up
41:45
and while you're doing, while you're doing that, which has
41:47
been taken up more of your time over like the last couple of
41:51
weeks, months with the bourbon, the beer, I mean, you're
41:53
checking numbers, you're trying to figure it all out.
41:55
What's? The the beer, because I had that
41:57
show, the X&N, Yeah. And it was like over 200 people,
42:00
which I've never done that before.
42:01
Yeah. In Nashville, like ticketed,
42:04
like hard ticket. And so I was freaking out
42:06
because I, I was trying to get Lyman to pick it up and I didn't
42:09
want to be like annoying, but I was like, can you please pick it
42:11
up? You know?
42:12
Yeah. And they picked it up the week
42:13
of and they got a truck here ASAP.
42:15
And literally the day before it showed up and I was like, oh,
42:17
yeah. So that's what was my main
42:18
concern. And then now the next couple
42:20
weeks or make sure all my liquor stores get it and then I can
42:23
kind of take a breath and then my next thing is like, all
42:25
right, cool. Let me get.
42:26
Because what I'm trying to do is prove the litman is go.
42:28
Hey, it's in, we sold it. Can I get with the reps?
42:31
Cuz that's always a little hard to get her.
42:32
Like they call like a ride along or work with.
42:34
Sure. And so hey, can I come with you?
42:36
Can I hit a couple of your bars? And when you walk in as the
42:38
owner, if it's the bar manager or the owner, they always go, my
42:42
God, thanks for coming, dude. Yes, I'll pick it up.
42:44
But if it's like, you know, that's another good thing.
42:46
I'm sure you guys know a whole bunch of brands.
42:48
If it's like the Rep of the brand, it does help.
42:50
But like when the owner comes in, they always go, whoa, you,
42:53
you came to my place like a town.
42:55
You can't hear him and it and it freaking works.
42:59
It works and I love work alongs and I beg for him all the time
43:02
because then you then you got to build a relationship and then
43:05
the next thing I'll do, I'll come back like the next two.
43:07
You know, the next couple days, I'll come in once it's in and
43:10
I'll buy like dinner and I'll buy maybe I'll go to the bar and
43:12
I'll buy one at the bar a beer. Hey, I'm the owner.
43:15
Can I, can I buy everyone? And was like, fuck, yeah.
43:16
Then all of a sudden the bar loves that.
43:18
Yeah, go, hey, he comes here, man.
43:19
He supports it. So when you make your money,
43:22
it's you gotta spend it again, though.
43:23
Yeah. You know, I mean, but then
43:24
you're hoping that you kind of get.
43:26
I always say you want to dig deeper, not wide because you go
43:29
we did. We went wide.
43:30
We just went 26 states when we came out with it because I don't
43:33
know what the hell I was doing. I was torn a lot.
43:35
And so we got it in 26 states. I was playing shows all over.
43:38
And then we then we realized we can't manage this shit, you
43:40
know, I mean. And then supply those states.
43:42
Yeah, then I they want you to come back.
43:43
You're like, I can't come back to Nevada.
43:45
You know what I mean? And so, and then we were getting
43:46
paid from some distributors, you know, you we took every deal and
43:49
some people were kind of sheisty.
43:50
It's, you know, you learn a lot. And so now I'm like, hey, let's
43:52
dig deep in Tennessee, Kentucky, South Carolina, California.
43:56
I want to get back in Illinois and I want I'm trying to get
43:59
back into Florida. They say if you want to be rich
44:01
in the booze business, no matter what, wine, beard spirits,
44:04
California, Illinois, Texas, Florida, because there's the
44:07
most people in the stores there and you can get.
44:09
And so it's like Tom Segura has a vodka now.
44:12
The guys from starting to Philly have one called 4 Walls Whiskey.
44:15
If you look at their distribution, every brand when
44:17
they start, they do California, Texas, Illinois, Florida,
44:19
because they don't. They'll make a ton of money and
44:21
then you can go, all right, cool, let's do another state.
44:23
Yeah, you can fill in after that.
44:24
Yeah, I mean, Florida, they sell California.
44:26
I used to live here five years. They sold liquor and beer and
44:29
CVS, Walgreens. It's.
44:31
Wild. And it's 24 hours a day, so.
44:34
That's a different thing. Yeah, Yeah.
44:35
So you can, you can just get more accounts automatically.
44:37
Grocery stores, it wasn't here. Like wine you couldn't buy in
44:40
grocery stores for a very long time.
44:41
Yeah, not so I say recently, 567 years now.
44:44
Yeah well good me ask you this just cuz you guys are.
44:46
So get your thumb on the pulse here.
44:47
Then they just kicked out THC drinks out of bars.
44:51
I've heard that, yeah. Really.
44:52
Yeah, yeah, yeah. They just kicked that out.
44:54
And so I mean like, do you guys ever mess with those kind of
44:56
brands? No, I I haven't, haven't, I
44:58
haven't done that. I haven't done the non alcoholic
44:59
stuff, no. I don't understand.
45:01
We joked about it. I did.
45:02
We did last year. So we were.
45:05
It was just a fun thing we did. I did what was called the The
45:08
Cider and Seltzer Tour for a summer.
45:12
I'd not really had any ciders and seltzers and it wasn't like
45:14
I was. Just you're just trying a whole
45:16
bunch of them. Yeah, it wasn't a report going
45:18
to every brewery and trying trying of them, but.
45:20
He didn't do it a second to her, we did a second.
45:22
We did like a little fun thing. I'm like, alright, beer, We'll
45:24
try like a dozen or so and then report back on a podcast later
45:28
in the year. And I was just like, yeah.
45:30
Yeah, we're not doing that again.
45:31
Dude kids have it so easy. We grew up drinking like 40s and
45:35
freaking Mad Dog. What was it called?
45:36
Mad Dog? 2020. 20 Yeah, kids have
45:39
seltzers. 2020. They have seltzers, you know I.
45:41
Mean you guys, there's a I was in frugal today when I was
45:44
picking up this and I saw just people just you could tell
45:48
they're tourists right coming into town.
45:50
They just got into town and they're picking up their high
45:52
noons and this and cases of this, and I walked by this
45:54
couple and get the watermelon. That's all.
45:57
That's all they buy, babe. I don't like strawberry, you
46:00
know. My God.
46:00
Man, I just. Don't understand it but.
46:03
I've yet to find a seltzer that I actually liked.
46:06
High noon's the only one I like, but it's expensive.
46:07
Is it? It's 20 bucks a pack for a four.
46:10
That's the same. I tried the High Noon.
46:12
I was like the only one that I could, I could go in on a little
46:16
bit where I'd be like maybe I would rate that on a top was the
46:20
the truly it was like the fruit punch or something.
46:22
Yeah, truly's good. Yeah, not too bad.
46:23
White Claw sucks. They mass produced it, but when
46:27
it came out it tastes. I think it happens all the time
46:28
at brands is they start getting bigger and you start tasting and
46:31
go oh, it changed, you know what I mean?
46:32
It tastes more chemically. Yes, happens all the time like I
46:35
think even Boston Beer Company or Sam Adams owns truly didn't
46:38
we talk about that like recently.
46:39
So that's. Well, Bud Light had a freaking
46:41
seltzer for a second too. Yeah, there's remember.
46:44
What was it? It's the Peanut Butter 1
46:49
screwball. Oh yes, the.
46:50
Screwball went all over the place and then but there's some
46:53
people to try to do some peanut butters and now there's one, the
46:56
guy from Barkswell Sports, Taylor Man, who I'm talking
46:58
about. He's got long hair.
46:59
He just quit. He just, he was just on Theo Von
47:01
there today. He's got it, Caleb.
47:02
Yeah. And he's got a tequila called
47:04
Chicka Chickadee and it's a tequila peanut butter.
47:06
It's gross, dude. Is it?
47:08
But I think, I think people are just trying to anyway.
47:10
He was on Theo Von and I'll give it.
47:11
I'll give him like, you know, cap of the hat.
47:13
He was like, how's it going? He goes, it's the hardest thing
47:15
ever done. I'm like, yeah, cuz it's a brand
47:17
is tough, dude. Yeah, yeah.
47:19
Especially tequila. I would not want to get tequila.
47:21
You know, I think a part of it, and I was going to mention this
47:23
earlier, you if you can find Drake, maybe screwball was one
47:26
of these. Maybe that maybe it's better
47:28
than a cocktail. Maybe you can find that
47:30
cocktail. Sure.
47:31
Like something like a Christmas time thing, Yeah, you know, and.
47:34
Ladies like it. Yeah.
47:36
And the reason I was going to mention yours is your price
47:39
point on this thing is beautiful for that, If you get something I
47:44
love my my shit neat once in a while, maybe an ice cube.
47:47
I love it neat. But man, if you love, hey, I'll
47:49
just put this in a, in a cocktail in a, in a Manhattan or
47:51
a we're no faster or something. It's a $40 bottle.
47:54
You don't, you know what I mean? Like totally.
47:56
You just spent 60 or 70 bucks and you put it in a cocktail.
47:58
You sometimes you're like it's kind.
48:00
Of a yeah, I see what you're saying.
48:01
If you buy like a Weller 12, yeah, that you found for 120,
48:03
like I don't want to put that in.
48:04
You don't put it. I put that.
48:05
I made it drink that. Right, you don't put in coke.
48:06
You know, but if it, yeah, totally.
48:08
I remember one time I was on tour, just graduated college, we
48:11
did a show with Avett Brothers. Remember those guys?
48:14
And then we did some shows with Spin Doctors and Blues
48:18
Traveller. And then we did up and down.
48:19
I actually came to Nashville, played the Bluebird, the open
48:22
mic night, but I got my name got pulled.
48:23
So I thought it was a rock star. And then we went back into
48:28
Hilton Head in South Carolina. And this whereas the last show,
48:31
me and my buddy Tom, we're doing this as acoustic tour.
48:33
And it was we were having the time of our lives because we had
48:35
no responsibilities. And so we're just drinking, you
48:38
know, And so we're playing and I, we see this old guy, older
48:41
guy. Excuse me, give us a shot of
48:45
Pappy, like 13 year or something.
48:47
Yeah. I was like, what the fuck?
48:48
It was my dad. He's like, hey, came to your
48:50
show. And then some guy down the bar
48:52
goes, I'll have one of those and he put coke in it.
48:54
And we're like, oh, what are you doing?
48:58
That's the basic law of whiskey. Yeah, there was.
49:00
There was years ago somebody. Was so pissed.
49:02
There was years ago somebody I don't, I don't drink Coke and
49:06
soda. And there was years ago,
49:08
somebody had bought me a Jack and Coke and I, I took two sips
49:12
of it and I just dumped it out. I said I can't do it.
49:15
This is gross. I probably did it 30 years ago.
49:17
The only thing I do is ginger beer.
49:20
Yeah, I like ginger beer. Yeah, my favorite cocktail is
49:23
Kentucky Mule, if it's like that.
49:25
Like with a soda, but not ginger ale, Ginger beer, right?
49:28
You know what I mean? So that's my favorite.
49:30
Scott you know, I feel like we could talk all day with this man
49:33
about bourbon and the beer, but you know.
49:35
Taylor's going to stay here till like 11.
49:37
At 11:00 tonight, we think we. Booked it till 11.
49:41
Yeah, why not? Cheers to Taylor.
49:43
Thanks. Thank you.
49:44
Thank you, Sir, He said. He didn't have anybody else
49:46
after us. Dude, yeah.
49:48
I think the guy's single. I don't know.
49:50
Cheers. Cheers man, this is.
49:53
Same here, Sir. Cut that cut that cut that cut
49:55
that cut that cut. That he's like, he's thinking it
49:57
out right now. No, I'm just kidding.
49:59
We got to talk about the music because you know Tyler, he does
50:03
have a new single coming out and by the time it's.
50:04
Kind of your day job it's. Podcast comes out.
50:07
Yeah, you're going to have some new music out, man.
50:09
Drops on Friday. Yes, Sir.
50:10
Yes, congratulations by the way. Congratulations another another
50:14
round here. Yes, very cool.
50:15
Yes. What's it called?
50:17
Put the hurt on me. Thanks for checking it out.
50:19
It's got my buddy Peter Keysler is getting out which we brought
50:21
him in here before. Cool, yeah, man, it's cool.
50:24
It's a it's a tune. I did my friend Trey Sasser was
50:27
like, hey, come, I want you to record me.
50:29
And I was like, man, I don't have any other songs.
50:30
I just, I just did a record, but that's going to come out soon.
50:33
But then I was like, fuck it, I want to write this new song.
50:35
And I wrote it like in two days. And I was like, oh, I haven't
50:37
done that in a while. And I think I mean, dude,
50:39
Taylor's musician too. Sometimes you feel like I can't
50:41
do this anymore. I can't write songs anymore.
50:42
And then you do it like, oh God, I did it again, you know, and we
50:45
recorded it one day. And then my buddy Ryan Sanchez,
50:47
who's my Co host on my podcast here.
50:49
He he he's he did my whole other record, but this I was like,
50:52
man, can you like, you know, put your little, you know, pizzazzle
50:55
on it And he took it and did some cool shit to it from the
50:58
the stems you did from that session.
51:01
And man, it sounds kind of cool. I like it a lot.
51:03
So, you know, I do the song Wicked girl with also Peter Keys
51:06
on it. And I thought no one's going to
51:08
like this song. And sometimes you just put it
51:09
out and then dude, it landed like NASCAR Fox on sports.
51:13
They licensed it. Modern Blues rock on Spotify
51:17
still has it on their official thing, Pandora, a whole bunch of
51:20
cool shit. So, I mean, you know, now it's
51:22
just fun to put music out. Yeah.
51:23
And just see what happens to it. And it could be a one off like
51:25
that like you said, like it doesn't have to be on a record,
51:27
it could be. It's on the.
51:28
It's on that vinyl I gave you. Yes.
51:30
The first track. Yeah, man.
51:31
Yeah. Check.
51:32
Yeah. There you go.
51:33
Yeah, thank you for this. What did you say?
51:35
1 One of 100. Yeah, 1 of 100, yeah, I think
51:37
that's like 9796. Nice.
51:39
You have the first track on the back.
51:40
Put the hurt on me. It's on there so.
51:42
Steve, you can keep it half the time at your house.
51:44
There you go, I should have brought.
51:46
Two, I'm going to, I'm going to start.
51:47
It's going to start at my house. How, how does that conversation,
51:50
I mean, I'm sure you you probably have known him for a
51:52
while, but Peter Keys of Lynyrd Skynyrd, how does that
51:55
conversation happen that he's going to do this help help you
51:58
out doing the song. He's just a kind guy.
52:00
He was a client of mine for my company Artist Formula years
52:04
ago. Because he's like, hey man,
52:05
which I get at most, most just musicians are, you know, they're
52:09
we're like carnies. There's always to call it like
52:11
you're trying to get, you do a gig and you find a good gig,
52:14
you're like, but you're always like, it's like, it's like the
52:16
film industry, like you're doing 1 gig.
52:18
Like I got to think about the next one.
52:19
You know what I mean? Because it's gonna end.
52:20
So he hit me up 2020. He's like, hey, man, I don't
52:23
know how long they're just gonna be around either.
52:24
They're still doing it. And he's like, I need to boost
52:27
up Peter Keyes as a thing. So he hired us to do a lot of
52:29
stuff for him. And so then eventually one day I
52:32
was just like, you know, you hired me.
52:34
Let me, let me like do something for you.
52:36
And so I was like, hey, you know, don't hire me for this
52:38
service. Did a whole bunch of Spotify
52:39
stuff for him. I was like, if you don't hire
52:41
me, then can you play on one of my tracks?
52:43
And he's like, oh, done easily. And so he played keys on that
52:47
first track. And so then for this one, I just
52:49
texted him. I was like, dude, I got a new
52:50
track. You want to do it again.
52:52
And then this time I hired him. So it's just like just being
52:55
buddies. And he came on this podcast and
52:57
he's just a shit. He's just, I'm glad to have his
52:59
number. And I think one of that too, is,
53:02
you know, with anybody on that kind of level, you know, you
53:05
just don't bug him. You know, you just kind of like,
53:06
hey, what's up, dude? You know, you keep it cool.
53:08
Yeah. Like, even though I worked for
53:09
Eric Bass to shine on forever, he barely talked to me.
53:12
And then now they came here the last week, he's like, you better
53:14
show up. I mean, so I think it's just you
53:16
got to build a relationship and be cool.
53:18
And now it's now it's a cool thing.
53:19
So just naturally let it grow, you know?
53:22
And also too, like, you know, this time I was like, I I
53:25
deserved, you know, you deserve to be hired this time.
53:27
So I paid him full price to play on it so.
53:29
Is he? Is he local?
53:30
Does he live? Oh, yeah, He's got a studio here
53:32
called, like, Stone Stone Stoner Creek Studio.
53:35
OK. There's a lot of stuff for
53:36
Yelawolf. He's a rapper.
53:37
OK. And the same place that this now
53:40
comes out of Next Century Spirits, they make his called
53:42
Creek Water. Have you seen that one?
53:43
I don't know if I've seen. It's like a $20 bottle whiskey.
53:46
It's one day old. What do you call it?
53:49
It's the moonshine and light lightning, white lightning.
53:53
One day old white lightning. And they use that technology
53:55
told about and they flash age and turn it with.
53:56
Yeah, that's Creek water. OK, wild, right?
53:59
Yeah. So anyway, but.
54:00
And they can sell for 20 bucks, probably because there's no
54:02
there's not a lot of time investing.
54:03
Holy shit, I bet that bottle cost them like $2.00, you know
54:06
what I mean? So they make a lot of profit on
54:07
that. OK, you got to think about that
54:09
too, man. Price points a special thing.
54:11
Yeah, it is. And then, like, when it comes to
54:13
music, music's worthless now. Yeah, you know what I mean?
54:15
It's because everyone go on YouTube.
54:17
Yeah, YouTube is the biggest platform because you don't have
54:19
to log into it, you know what I mean?
54:20
So anyone, anyone across the world can go on it.
54:22
And so music, in my opinion, is people all the time.
54:25
And they'll bitch about, oh, Spotify's not paying us.
54:27
It's like, well, they're a publicly traded company.
54:30
They have investors. They have to, you know, make a
54:32
return on their investment every quarter, you know, And so they,
54:35
they just learned how they'd somehow crunched it where the
54:38
artists get screwed and they're making tons of money.
54:40
And so that's the model now. So, you know, music's free.
54:43
You got to do something else to make money, you know what I
54:45
mean? Well, you know, it's interesting
54:46
because you were even before we started recording today, we were
54:49
talking about the platforms that we record on and things like
54:51
that. And it's even more for you.
54:54
You're in the music business and how much from the time you
54:58
started years ago till now? I mean, does your mind just
55:02
blown how everything has changed?
55:04
How you go about trying to get get your get, you know, get you
55:08
out there to, to sorry, sorry, too much whiskey, Steve.
55:15
No, actually, it's just allergies.
55:17
No. How much, how much have you just
55:19
been out there as far as like what you're trying to do and get
55:23
the word out of who you are compared to the way it used?
55:26
To be honestly, it's, it's kind of the same.
55:28
I, I think me and Terry are the same age.
55:29
We grew up with the Internet and so it's the same thing.
55:32
It's just the platform changed a million times.
55:34
So back then I was starting, it was Myspace, you know, And so
55:37
you just, you just, you just posted all the time in
55:39
Craigslist was a big deal. I used to get, I used to get my
55:42
band booked. I was like 16 and get like $5000
55:46
to go to Myrtle Beach and play like a random stupid gig and
55:50
everyone's like, what the fuck? How'd you do that?
55:52
You know what I mean? And so just the Internet.
55:54
So I, I'm lucky to grow up with the Internet and see it change.
55:57
I think some artists now they that they're younger and they
56:00
see TikTok, they go, that's it. I'm a tik toker.
56:02
And so for me, I'm kind of like, man, you got to use all of it.
56:04
And then you just, it's just marketing, man.
56:06
Like I, I don't find it that it's harder.
56:08
I mean, I used, I will say this, I used to get paid $1000 a month
56:11
from Spotify and I'm still getting the same amount of
56:13
streams or probably a little more and I'm getting like 2 to
56:16
maybe 400 a month. And so that sucks.
56:19
But when I was living in LA though, that was like my rent.
56:21
And so I thought I was a rock star.
56:22
I was like, man, I don't have to work.
56:23
I might have to be. And so that changed.
56:27
But no, it's just, it's just marketing.
56:29
It's just the internet's awesome.
56:30
I mean, the Internet is probably the worst thing in the world
56:32
too. But but it but also, you know
56:34
what I mean? Like people just get so obsessed
56:36
with it their their brains get all melted but.
56:38
Negativity and stuff like that too, yeah.
56:40
Like your anxiety goes up and you know, man, like cuz a lot of
56:42
people compare themselves and I always try to say that
56:45
everyone's on a different timeline.
56:46
And also I, I get caught up in that all the time too.
56:48
Cuz I'll be like, man, I wish I was bigger.
56:49
But then you go, where was I last year?
56:52
You know, I mean, I've been doing music for 20 years, since
56:54
I was like 16 when I started. I'm 35.
56:58
And so I, you know, you do compare yourself a lot because
57:01
you'll see a band that you came up with and now they're on a
57:04
national tour. But then usually bands break up.
57:06
So I'm like, oh, that's great. I'm not a band.
57:07
I'm a solarist. I'm never going to stop, you
57:09
know what I mean? So, you know, just, you got to
57:11
make sure that you also enjoy yourself because a lot of people
57:14
just they'll get like, look at that Louis CK joke where he's
57:17
like, I I love this joke where he's like, you ever see a guy on
57:19
the road and he's driving? He's got a garbage bag in his
57:21
window and he's just like, and he's just like, dude, just kill
57:24
yourself. You know, like, yeah, I know
57:26
it's terrible to say, but but like, I never want to be like
57:28
this about music. I want to be like, dude, you
57:31
know what, man? How about like just take a nap
57:33
or go for a run or, yeah, or go to dinner and like, it's, it's
57:36
all good. Because also the day, man, I
57:37
think this too. No one gives a shit.
57:39
You know what I mean? Like no one gives a shit.
57:41
It's awesome. We're hanging out.
57:42
But like you guys got other things to do and I don't have to
57:44
be the biggest brand and then or I don't have to be the most
57:47
impressive and you know what I mean?
57:48
Like it just no one gives a shit.
57:49
Just just enjoy yourself. Enjoy yourself, but like you
57:52
said, you've got multiple channels, so you can, you can
57:55
kind of do some things that you want to do too at the same time,
57:57
right? Sure.
57:58
You're like, I can do some music, I can do this, I can do
58:00
that. Makes everyday different.
58:01
Yes. Yeah, Yep.
58:03
Where do you spend most of your time, or does it change daily
58:06
based on all the products that you have and all the ventures
58:09
that you're involved? In it's it's everyday is
58:11
different based off like projects, but I spent a lot of
58:14
my time on my company artist formula.
58:16
That's OK I made I made that my day job and I'm very lucky how
58:20
successful it's gotten cuz like you know, hopefully I'm about to
58:23
buy my first house here coming up you know what I mean off off
58:25
my own company. That's right, but I've gotten
58:28
really good at my taxes cuz you will get absolutely screwed if
58:33
you don't know what you're doing.
58:34
I mean, there's, and I tell I had a musician I bumped into
58:36
last week that it was in printer's alley.
58:39
It was called Fedora. It was, it closed.
58:41
It was awesome. It was so these killer family
58:43
that owned it and it closed right across from the Blues bar.
58:46
Anyway, I met him there and I bumped him at MJ's right across
58:49
from well, it's right, it's it's printer's alley.
58:51
It's right next to it. But anyway, he was like, bro,
58:53
how do I do my taxes? I was like, oh, hit my CPA up
58:56
like that's my, that's my one thing about running my business.
58:59
Sometimes I'm like, I mean, I got audited once and I did, I, I
59:02
took a loan out. That's what it was and I didn't
59:04
report it, but I got a letter in the mail.
59:06
I was live in California and I almost like walked in the
59:07
traffic and said I owed 60 grand.
59:09
I was like, what the, you know, it was crazy.
59:12
And so but anyway, it's just, you know, whatever ours form of
59:15
for sure that that's my that's my money maker.
59:18
That's how I can go to dinner and stuff.
59:19
But but you know, I, I, I'll always keep making music and
59:23
then this is always cool because now it's starting to kind of
59:25
grow some legs. So if I on the weekends, I'm
59:28
full blown doing this. I'm not torn every Thursday,
59:30
Friday, Saturday, Sunday, every Sunday, I'm at frugal.
59:33
I created my own tasting day. There I go, Hey, I let me do
59:35
12:00 to 3:00 and they go, we don't do that.
59:37
I go, I think like the rich guy is there kind of walking around
59:41
looking Thursday, Friday, Saturday, we're trying to get
59:43
screwed up. You know what I mean?
59:44
So like I don't want to really, because I've been there before
59:46
and they go no, and I'm looking for a high noon and I'm like,
59:48
oh, OK, nevermind. But on but on Sundays, dude,
59:50
I'll sell 2 cases sometimes cuz it's just like these guys are
59:53
like I'm in town from Alabama. Are they don't get they get
59:56
terrible liquor down there. It's ABC store and they go, Oh,
59:58
this is cool. I don't I've never seen this
59:59
before. And I'll sell like, I mean, this
1:00:01
one lady one time walked in there two weeks ago.
1:00:03
She bought four of these and two single barrels.
1:00:05
It was like $400.00. I was like, whoa, you know what
1:00:08
I mean? You're welcome, Frugal.
1:00:09
Yeah, yeah, yeah, yeah. Dude, I love Frugal Mcdoogal.
1:00:11
They they that is such a killer story.
1:00:13
What's what's What's your favorite store in town?
1:00:15
I like Frugal's is good. I go to Main Street Liquors a
1:00:19
lot in East Nashville, it's really close and I buy a lot.
1:00:21
It can buy single beers cool over there.
1:00:23
That's. And I'm gonna talk to Aaron too,
1:00:24
about getting yours 'cause he's a really good craft beer guy.
1:00:27
I've. Always want to be.
1:00:27
I've never been in Main St. It's really good.
1:00:30
I don't know, they've got their, hopefully they'll put your stuff
1:00:32
in there. They've got a good whiskey
1:00:33
selection, but I go in there for the beer because I sure they've
1:00:35
got the latest craft beer and I can buy singles so.
1:00:38
So what you can like mix match, make your own packs?
1:00:40
Yeah, that's cool. So you can pull from anything.
1:00:42
If it's a six pack or 4 pack, you can pull from anything.
1:00:45
That's cool. Yeah, I live in Rutherford
1:00:47
County, so we don't have that there.
1:00:50
Come on, Rutherford County. But yeah, Main Street and then
1:00:54
Frugal, but also when I get out there, Cool Springs, wine and
1:00:57
spirits. They're a good one.
1:00:58
Yeah, I. Really got to get back in there.
1:01:00
Yeah. It's just, I, it I just, you
1:01:02
know, there's just another story I need to get back into.
1:01:04
Austin, Austin is the beer guy over there.
1:01:06
So if you're looking for the beer guy or it's Austin, we'll.
1:01:08
We'll get back in there. I've been back for a year and a
1:01:10
half and my thing was my main stores like, hey, I'm back.
1:01:14
I'm back. Like I, I, I, I probably did
1:01:16
like 30 tastings last year at red carpet in Gallatin, right?
1:01:20
I think it's Gallatin. And so like, you know, I just
1:01:22
was like giving a lot of love to stories that like, hey, I'm
1:01:24
back, man. And so I think the red carpet's
1:01:27
picked up the beer Sinker's just picked up the beer.
1:01:29
Bluegrass just picked up the beer.
1:01:31
Colonial, OK. It's a good story.
1:01:32
I like Colonial a lot. They they have like a really
1:01:34
cool, like they always have really cool, interesting new
1:01:38
pics over there. OK, well and then I love Old
1:01:41
Hickory. OK, you put in that one.
1:01:43
So Neil and the whole staff came to show the accident.
1:01:45
I was like, what? I think I'm doing my first store
1:01:47
pick with Old Hickory. It's gonna be a bar stand.
1:01:50
It's gonna be a different bottle.
1:01:51
It's a whole different. No, that's gonna be.
1:01:52
Those are so cool. I can't wait.
1:01:54
Dude I have a store pick. I never thought we'd ever get
1:01:56
that and those. Man, those if that store is
1:01:58
known even a little bit for their store picks and stuff,
1:02:01
they are they go what they. They had, they had that Maker's
1:02:03
Mark one with the eight different staves.
1:02:04
Did you try that one? I have no one's all over the
1:02:06
place and it's got 8 different staves in it and they, they age
1:02:08
it in a mountain. And so I, I bought theirs and I,
1:02:11
but I thought, oh wow, you guys are so special.
1:02:13
You have this one. And then I did a whole like work
1:02:16
along in the East Tennessee for like a week and it was every
1:02:18
store had it. And I was like, oh, this is just
1:02:21
y'all, it's everybody. Oh damn it.
1:02:23
But it was really tasty. Yeah, so funky.
1:02:25
It was weird, like cherry wood and all that stuff.
1:02:28
So. Anyway, you know, it's cool you
1:02:29
talked about, you know, you've been in the music now for 20
1:02:32
years, and I know on your website, you know, let's talk
1:02:35
about, you've toured with Sheryl Crow, Hooting the Blowfish,
1:02:39
Christopher Cross. I'm like, good Lord, I didn't.
1:02:41
Know who that was when I got that good I'll.
1:02:42
Bet not. And then I got banned, you know,
1:02:44
Boot Hall Plantation, you rid of that?
1:02:46
It's in, it's like my last name. It's in Charleston.
1:02:48
We we played it there as a wine festival.
1:02:51
And I got banned for a year because my parents came on our
1:02:54
they gave us all trailers and his whole band came.
1:02:57
Like Kiki has been, her dad was the Tin Man, she was the
1:02:59
keyboardist. And then and all these other
1:03:01
famous positions on there, they all parted in my like little
1:03:05
trailer. And it was wine festival, so it
1:03:07
was red stains everywhere. And then I got I got a letter
1:03:09
going you're not allowed to come back and do it all.
1:03:11
And I was like, it was my fucking parents, dude.
1:03:13
Like, yeah, it wasn't. It was pretty rock'n'roll.
1:03:15
I was like, that's cool, Yeah. That's cool.
1:03:16
We didn't throw any chairs out the window, but we we, we
1:03:19
stained up the carpet. The guy we dude, the guy came on
1:03:22
there, the guy that like the director of the festival, he
1:03:24
opened it up. We're all like, and they get
1:03:26
like, they're like, oh shit. No, I got, I got to tell you I I
1:03:31
grew up growing up. Chris Lacrosse is a badass
1:03:33
guitar player. Yeah, they're a little more past
1:03:37
my era, but hootie and a blowfish.
1:03:40
Oh yeah. I was the biggest freaking
1:03:42
hootie and a blowfish blowfish fan.
1:03:44
I used to manage driving and crying.
1:03:45
Well, I won't say I managed them.
1:03:47
I used to help. I'm on the management team of
1:03:48
driving and crying and they cut straight to hell and Wudo Darius
1:03:52
Rucker cut straight to hell a couple of weeks ago.
1:03:53
Yeah, yeah. I mean, I've seen them so many
1:03:55
times and I always thought, God, what a great bar band.
1:03:58
I don't know if that's the best. Dude, OK, you know, you know, re
1:04:01
cracked rear cracked view mirror that first album that like the
1:04:04
first commercial success one sold more records because the
1:04:08
90s everyone bought CDs back then, but sold more records than
1:04:11
any Beatles record because it was the most bar frat boy
1:04:15
record, you know what I mean? So they made millions of dollars
1:04:19
like gazillions. Millions of dollars like they
1:04:21
were the biggest frat boy band. I was at, I remember this, I for
1:04:26
work, it was in the mid 90s and I was covering an event called
1:04:30
Farm We know Farm Aid and it was and.
1:04:32
They did form aid in. Louisville, and I'll never
1:04:35
forget this. It was the first year, it was
1:04:38
like 95 when they were a big deal and Dave Matthews Band
1:04:41
became a big deal. And I mean, there were so many
1:04:44
people that were just like, Oh my God, Hootie and the Blowfish
1:04:48
man because they had and damn, I remember Dan Marino, like did a
1:04:51
video with him and all that. Cool.
1:04:54
I used to have stuff with Mark the guitar player.
1:04:56
Yeah. And so he was an adjunct
1:04:58
professor of the College Charleston as well.
1:05:00
And so I was just like, I was going to USCI, thought that's
1:05:02
where he had to go because who? He was huge in Columbia, right?
1:05:05
Yeah. I was like, I gotta go to USC if
1:05:06
I'm trying to be a musician. Slowly figured out maybe this is
1:05:09
not the place to be. Went back to Charleston because
1:05:11
my loans messed up. And so I had to go back home.
1:05:13
And I was, I was working at like a couple jobs.
1:05:16
I was making a record with this guy, MJ Fick.
1:05:18
And then I met Mark Bryan. He had a competition.
1:05:20
He's like, hey, I'm trying to discover the next artist.
1:05:22
I entered into it. He's like, you need to come out
1:05:23
of my office. And so then we became buddies
1:05:26
and so he there's a record. I completely lived off the
1:05:29
Internet 'cause I thought my singing sucked.
1:05:30
I was really young, but he played mandolin all over it and
1:05:33
we just were buddies. And so I then I opened up for
1:05:34
Hootie and Daniel Island in Charleston.
1:05:37
And then a lot of a lot of I used to go to golf tournaments
1:05:39
with Mark Bryan. It was wild.
1:05:41
And I'm a terrible golf player golfer.
1:05:43
But you know, this the show Southern charm.
1:05:45
Do your wives watch that? She probably is.
1:05:47
I wasn't around if she did. It's it's well, are you
1:05:51
divorced? I was like, wait to say whatever
1:05:55
my hair. Absolutely.
1:05:56
Well, cheers. Yeah, just.
1:05:58
Kidding. Hey, you're picking up what I
1:05:59
put. Yeah, yeah, yeah, yeah, yeah.
1:06:00
I was like, wait, what? Anyway, we went on a golf
1:06:02
tournament once with mine A. Little more sure.
1:06:06
We went on a golf tournament once with the guys from Southern
1:06:08
charm. I don't give this story is
1:06:09
hilarious perfect. So the guy that Ravenel, there's
1:06:12
a Ravenel bridge in Charleston named after his family.
1:06:14
The guy went to prison because he was sold cocaine at the
1:06:17
governors office. Crazy shit.
1:06:19
And so he was in our foursome group.
1:06:21
And so I was like, Mark, this guy sucks.
1:06:23
And he was on the show Southern Charm, where it's like, it's
1:06:25
Bravo. It's like reality TV, It's
1:06:27
garbage TV. My mom loves that shit.
1:06:29
And so I was like, this guy sucks, man.
1:06:30
And he's like, no, no, no, he was, Mark's a great guy.
1:06:33
He's like, we got to be Christian.
1:06:34
He's a great guy. And halfway through the guy's
1:06:37
like doing drugs and shit. And Mark's like this guy's a
1:06:39
fucking piece of shit. Fuck him.
1:06:40
I was like, yeah, totally. So, So Mark's cool.
1:06:44
He was, he was a great mentor when I was really young.
1:06:46
He gave me some really good advice.
1:06:48
My buddy Box, Rest in peace. He had the biggest DJ show in
1:06:51
Charleston. I did this DJ show with Mark,
1:06:53
with box, and Mark surprised me. You knew I was coming out.
1:06:57
I lived here 10 years ago and then I left 2015.
1:07:00
I moved here and he came on there.
1:07:01
He was Tyler. Biggest piece of advice is stick
1:07:04
to your own. You can be the cookie cutter guy
1:07:06
and do the Broadway shit or stick to your own guns.
1:07:08
Do your own thing. And I think you need to do the
1:07:09
second one. I was like, man, I love you,
1:07:11
dude. I still have that radio clip.
1:07:12
I kept it, Yeah. That's awesome.
1:07:13
So they're, they've always been really nice, you know, and
1:07:15
Darius has always been, I don't really know him too well, but he
1:07:17
was always, you know, cool. You, you see him a lot in this
1:07:20
area probably too, right? I mean, he's in this area a lot.
1:07:22
I know he does. He just.
1:07:23
Moved to England. Oh, did he move to England?
1:07:24
Wow. OK, something must have.
1:07:26
Happened 'cause he's part of the Grand Ole Opry, yeah.
1:07:28
Right. Well, yeah, I mean, I mean, he's
1:07:29
he's one of the biggest country stars in the world.
1:07:32
He Doc McGee used to manage him. And then that was kiss my best
1:07:36
bud Sean, who Co found ours forms me worked for McGee and
1:07:39
then he knocked off McGee a long, long time ago.
1:07:43
He's like, I mean, you're not really marking me as the Opry
1:07:45
guy, You're marking me as the Kiss guy.
1:07:47
With the marketing of McGee, It's but McGee was Hootie for 20
1:07:50
years. And so then Darius kicked him
1:07:51
off with the Maverick. And then next thing you know, it
1:07:54
was like country Darius Rucker. And like it was the biggest
1:07:57
thing in the world because Darius Rucker had like albums
1:07:59
way before that. Then we're all right.
1:08:01
They're like kind of R&B. And they did that big country
1:08:04
album like 2000 and like 12 or 14 or something, and it was
1:08:08
like, whoa. Blew.
1:08:09
Up Yeah. You know, I think one of the
1:08:10
biggest misnomers about Nashville is people that don't
1:08:14
live here think it's just about country music.
1:08:16
And you can really speak on that.
1:08:18
It's not. I mean, there are so many
1:08:20
artists that live here that aren't country music artists.
1:08:23
Sure. Yeah.
1:08:24
I, I I just want to be very fast.
1:08:26
No, no, 100% it's but how much time you got left.
1:08:29
I'll, I'll, I'll pay for the next hour and I don't care if
1:08:32
it's good content. 8 minutes till 7:30.
1:08:34
All right, cool. Well then I'll, I'll, I'll get
1:08:36
the next round because it's good content for me too.
1:08:37
If you want, we start at six. Yeah, so that I'll get it to
1:08:41
late. So cool.
1:08:42
Anyway, cut that. No, it's good.
1:08:44
So you leave that in, yeah. Yeah, all the punk rock guys
1:08:49
moved here. So like all like Yellow Card and
1:08:52
Reliant K all these bands that I grew up with were any, if you go
1:08:55
see any country, like this week's CMA Fest, Yeah, which I'm
1:08:58
staying away from all that, Yeah.
1:09:00
But if you see any of the country artists, they're up
1:09:02
there. They they got their own thing
1:09:03
going on, but the whole backing band is dudes and tattoos
1:09:07
because they're good musicians, right?
1:09:09
The punk music's definitely back, but but they're they're
1:09:12
just like I'm available and they they go on tour like you go see
1:09:15
Morgan Mullins band, my buddy Hoogie, who is the tech for
1:09:17
Shinedown, really good friend of mine text me yesterday.
1:09:20
He's now on tour 3 Days Grace as their tech.
1:09:23
We were hanging out somewhere, 1230 club, and then right next
1:09:27
to it's like a tequila bar and you saw the Morgan Wallin Band
1:09:30
and they're all dudes with gauge ears and they're all, they're
1:09:32
all punk guys. They're not 2 country.
1:09:34
Stars, yeah, but that's where the money is.
1:09:35
Yeah, you know what I mean? So but but there's a ton of
1:09:37
music here that's not I mean it's it's the music industries
1:09:40
here. LA my opinion it's more here is
1:09:43
like the studio songwriting. No, no, sorry, I said it wrong.
1:09:46
It's more the songwriting town over there is like the
1:09:49
incredible studios are over there.
1:09:51
This, you know, this, this person I knew, I'll put it that
1:09:53
way. Same thing with you.
1:09:55
The person I knew back in the day, she, she used to run United
1:09:58
Recording, which was Frank Sinatra's spot.
1:10:03
And it was incredible. We had a dinner there once and
1:10:05
Eric Clapton's bass player was sitting next to me and I was
1:10:07
freaking out. I mean, like, it's just, you
1:10:09
know, that's the studio place where the studios are huge.
1:10:11
Incredible. There's badass studios here too,
1:10:13
but I think the more productions in LA and Nashville is the
1:10:16
songwriting town. And so everyone's coming here to
1:10:18
be like rubbing shoulders because that's it all starts
1:10:21
with the song. If the song sucks, you can make,
1:10:24
you could Polish a turd, but still a turd, you know what I
1:10:26
mean? But if it the song's incredible,
1:10:28
you can't knock it, you know what I mean?
1:10:30
I don't have any musical talent other than liking music and, you
1:10:33
know, asking questions. But I I've always one of the
1:10:36
things I've found a cool one. I've told other friends of mine
1:10:38
that, you know, play drums or sing or whatever and I'm like, I
1:10:42
think it's cool to see people in other genres either play their
1:10:46
music or support them. I remember one time being at an
1:10:51
R.E.M. Concert and all of a sudden I
1:10:53
said hey, we got a special, special guest coming out here in
1:10:55
Nashville and it was Richard Marx.
1:10:57
So we'd lived in Nashville and I was like freaking Richard Marx.
1:11:01
I was like, Oh my God, I didn't even know anything.
1:11:04
I didn't even know he, you know, I not saying I didn't know he's
1:11:06
still around, but I'm going. I didn't know he lived in
1:11:08
Nashville. Yeah.
1:11:10
Well, you could buy a house here.
1:11:12
Yeah, in LA, man, the house. I'm going to get here hopefully
1:11:16
very soon, probably 2,500,000, you know what I mean?
1:11:20
But still, that's a lot of shit fucking money.
1:11:22
But I'm just saying. But like, whoa, you know what I
1:11:24
mean? So I think I want to move here
1:11:25
because like the guy, one of the, the fathers, we had the
1:11:29
band accident, the band opened up first called the Photonics.
1:11:32
There were these younger guys, they're like 14-12 years old at
1:11:35
the accident last week. The dad, Keith Nesbitt's a
1:11:37
really cool, you know, music industry guy.
1:11:39
And you know, he was just telling me the same thing as
1:11:41
like, man, when I came here, I bought my house with cash, you
1:11:43
know what I mean? And so I think you can just, you
1:11:45
can just really. You get a lot more here for the
1:11:48
money. You sell something in
1:11:49
California, you come out here and it's yeah, Texas are lower
1:11:52
compared. To that but then also people
1:11:53
that bought houses here in in five points they're like, where
1:11:56
do I go now Now my house is worth a million but now
1:11:59
Nashville's nuts man, it's just. Yeah, it's.
1:12:01
It's insanity. Yeah, and it is.
1:12:03
And you're right. If if someone's here and they
1:12:04
want to sell their house and move somewhere else, they're
1:12:06
gonna move it to Murphy's Hell. You're gonna do.
1:12:08
Yeah, you're in Andersonville, OR.
1:12:09
Murphy's which, which I'm not hating, I'm just saying like
1:12:10
that's what you're gonna do You're.
1:12:11
Like you can't do it here. Hey Paper house is worth
1:12:12
2,000,000 but. Chattanooga will be the next
1:12:15
stop and and commute into Nashville every day.
1:12:18
Yeah, good luck on that one. No way.
1:12:20
We'll never do that it. Took me I found their Smyrna.
1:12:23
It took me 50 minutes to get here today so.
1:12:25
Where was I? Oh, I went to NASCAR on Sunday.
1:12:28
We drove through Smyrna. OK.
1:12:29
Have you? Did you see the zebra or was the
1:12:31
zebra out that way? What?
1:12:32
The hell are you talking about? You haven't.
1:12:34
Heard you. Have not heard.
1:12:36
This Taylor knows the zebra. Well, when this podcast comes
1:12:39
out, it may be long gone. Yeah, they'll probably be.
1:12:41
There's a zebra running around. Somebody somebody had purchased
1:12:44
Zebra, who lives in Rutherford County just.
1:12:47
Some rich asshole. Yeah, maybe.
1:12:50
Some rock star. For the last.
1:12:52
Zebra. So they bought this zebra.
1:12:55
It's made national news and hilarious.
1:12:58
And so for the last couple days, the zebra got loose the day
1:13:02
after whoever bought it, and it's been on the loose ever
1:13:05
since. It was by the Interstate the
1:13:07
other day. Like they had to shut down
1:13:08
hearts of I-20. Four people.
1:13:10
Like dude. It's a meme on everybody's
1:13:12
account now. Have you seen this?
1:13:13
I've never. Seen this?
1:13:14
Yes. See.
1:13:15
When you when you go, what the fuck?
1:13:16
And you're like. My my dentist My dentist office
1:13:19
in Smyrna today was posting a picture of a zebra in front of
1:13:22
it like we got a special guest here today.
1:13:24
That is. So yeah, I mean, it is the
1:13:26
craziest and. It's trending like crazy, like
1:13:28
everybody, every business, everybody got that zebra.
1:13:30
In but it'll post that today, yes.
1:13:32
Yeah, you're gonna have to go find in.
1:13:33
Maybe get in the car and go find a you.
1:13:34
Wake up and be in your front yard like.
1:13:38
Stupid. Yeah, zebra meat tastes good.
1:13:41
Man. Yeah.
1:13:42
That's wild. Yeah, out in Smyrna.
1:13:44
Yeah, South, actually South. And then I saw I saw something
1:13:48
this afternoon where they were talking about latest was they
1:13:53
thought maybe it had gotten hit, but it went off into like a
1:13:57
rural area. And then there were rumors it
1:13:59
was maybe down running around like bell buckle or but I don't
1:14:02
know if that's just rumor, but they can't find it.
1:14:05
They got there's people that got drones out like looking for this
1:14:08
Dang zebra. I wonder how much spent on it.
1:14:10
I know, right? I don't know.
1:14:13
He puts a poster wanted dead or alive.
1:14:15
Yeah, I need that. I need it my.
1:14:17
Sister up in Ohio is texting me today and she's like, it's on
1:14:20
the national news now this. I have not seen this.
1:14:24
Yeah, that is so. You've been busy with your
1:14:25
bourbon and your he's. A rock star.
1:14:27
Podcast, you don't have time for your stuff.
1:14:30
I'm out of here. No, no, I but I, I'm trying not
1:14:34
to drink during the week. Yeah, even though I had a couple
1:14:36
beers yesterday, my buddy Ryan, after we had a podcast here.
1:14:38
But yeah, you know, just dude, my hangovers are now two days.
1:14:41
Really. It's terrible, you know what I
1:14:43
mean? Yeah.
1:14:43
And then now, now I'm getting like those depressed hangovers
1:14:46
where I'm like, I gotta get a job, Wait, I have a job, You
1:14:49
know what I mean? But like, I'm like freaking the
1:14:50
fuck out, you know what I mean? It's just not good, dude.
1:14:53
Yeah, it's not sustainable to. But I love my tasty alcohol.
1:14:56
Yeah, sure. I mean, it's delicious.
1:14:58
Why you drink it in the first? Place yeah 'cause you're like Oh
1:15:00
yeah Then it brings people together and you have a good
1:15:02
time but I just I mean I, when I was 21 well when I was starting
1:15:06
this I the reason why it's 117 they're hey, do you want an 80
1:15:09
proof? I was like, Nah, I want a high
1:15:11
proof. I want to impress my buddies.
1:15:12
That's what I mean. Because you're like you're
1:15:13
drinking 80 proof and you're like, well, let me ask you this
1:15:16
because I'm now now that this is here in town, because you know,
1:15:19
this is mainly in South Carolina, the ABV on this.
1:15:23
What's your take on ABV on beer? It's part, and this is this is
1:15:26
great for a pilsner. OK, you certainly wouldn't want
1:15:28
to hire. I mean, that would be
1:15:30
ridiculous. Sure, you know it would be a
1:15:31
weird thing. So what's a good what's a good
1:15:33
ABV then? For different for different
1:15:35
styles, sure the pilsner is good.
1:15:37
I would say pilsner could be 4 1/2 to 5 1/2, maybe even 6.
1:15:41
I don't know why you would have a 6%, but sure, 5.4 is perfect
1:15:45
man. It's like it's nice and smooth.
1:15:48
Sure you could drink. I mean, you could drink.
1:15:50
I could drink 5 or 6. Are these and be and be and be
1:15:54
fine. Be good.
1:15:55
Cut the grass, you know, no big. Deal.
1:15:57
Yeah, some of the days. So this is a good cutting the
1:15:59
grass beer it is. I was like.
1:16:01
Cool. It's refreshing.
1:16:02
Yeah, yeah. You know what?
1:16:03
Now you think about it, Yeah. I could be out cutting my grass
1:16:07
and give me four or five and I'd be.
1:16:08
Good. You'd be, you'd be fine.
1:16:09
And if you wanted to get if it's like you're going out with the
1:16:12
boys and you drink this all night long, you'd be fine.
1:16:15
Sure. You know it wouldn't, you
1:16:16
wouldn't put, you wouldn't be like.
1:16:17
Until you start drinking this. Then you're screwed up.
1:16:19
You. Start adding to it.
1:16:20
You start chasing. It Scott and I, we just did a
1:16:24
the this podcast is coming out after the podcast that we did
1:16:29
where we went up to Cincinnati in Cleveland.
1:16:32
We did a big takeover podcast of Cincinnati, Cleveland.
1:16:36
We went up to Great Lakes and on one of the the episodes for
1:16:39
Great Lakes I was drinking a 14% stout.
1:16:45
Jesus. No, it was pretty good.
1:16:47
So isn't there a no? It's 12%.
1:16:48
I'm sorry, 12. Is there a law with that where
1:16:50
they have to give you a smaller glass when they serve it to you?
1:16:52
Yeah. Yeah, and tennis, yeah, there's
1:16:54
some weird stuff. I don't know if it's a law.
1:16:56
Some places will hire ABV stuff. They give you a smaller.
1:16:59
Glass, they give you a smaller glass makes sense.
1:17:02
It really does make sense because a lot.
1:17:04
Of people you're going. To wake up and go whoa.
1:17:06
And also some people can't handle.
1:17:07
Well, do you guys, do you guys mess with these at all?
1:17:09
Do not you hate these, right? Yeah, yeah, yeah.
1:17:13
So like, so nicotine. So yeah.
1:17:16
So these guys started sponsoring me as an artist.
1:17:19
I'm not really. I mean, we love those.
1:17:20
I'm not, yeah. We love demos.
1:17:23
They're from Myrtle Beach. But everyone now when they
1:17:25
drink, they take these. Now it's just nicotine.
1:17:28
It's not, it's not tobacco. It's just a pouch.
1:17:31
Here. I'll show.
1:17:31
You. But is it something with the
1:17:32
with the alcohol that it mixes and?
1:17:34
It no, it's just like when people start drinking, they
1:17:36
start taking it. So when you go to like a urinal,
1:17:37
they're always in them 'cause people just spit them out.
1:17:39
OK, I saw a sign there today at a bar that said we don't, we
1:17:42
don't piss on your Zen, so don't Zen on your piss or something.
1:17:45
It was something weird. But anyway, I'm just saying this
1:17:49
is like the newest, the the biggest hit in Nashville.
1:17:51
Everyone's doing this without drinking.
1:17:53
People always have them in their pocket.
1:17:54
It looks like, you know, tobacco.
1:17:56
Yeah. It's just weird.
1:17:57
And the drinking culture is just.
1:17:58
Nashville is just, like, top of the top.
1:18:00
Yeah. People are just drinking all the
1:18:01
time. Yeah.
1:18:02
I used to go to Red Door all the time.
1:18:04
And now it looks like an episode of like an 80s Aspen movie, you
1:18:07
know, I mean, like, all beautiful rich assholes.
1:18:09
And I'm like, fuck this Red Door.
1:18:11
Yeah. At the Red Door Midtown.
1:18:12
But it used to be like The Dirty place.
1:18:15
Now it's all like. Turkey is it cool to be?
1:18:17
It's cool. It's cool to be, yeah.
1:18:19
Totally like they got a ripped dive bar.
1:18:20
That they just bought that day. And I'm like, you know.
1:18:23
I was gonna, I was gonna ask you, though, not to leave
1:18:26
anybody out, but do you have some go to breweries in
1:18:29
Nashville that you like to go to?
1:18:31
Yeah, I always was a fan of Yazoo.
1:18:35
What's the other one? My gosh, dude, there's one
1:18:39
there. What's it called?
1:18:42
It's got the car on it. I was the bar back there at the
1:18:46
old location. Tailgate.
1:18:49
Yeah, yeah, yeah. Tailgate.
1:18:50
I was, I was a par back for a day.
1:18:51
I walked in and I quit. I did.
1:18:53
I was 25. Yeah.
1:18:54
I was like. Which location out Charlotte.
1:18:55
Yeah, the old one. OK, Yeah.
1:18:57
So I walked in and go. You're gonna make sandwiches.
1:18:59
And I was. Like fuck this I was.
1:19:02
Like I thought it would be like, do you know, beard stuck.
1:19:05
But I love Yaz. I think Yaz is probably my
1:19:07
favorite. Yeah.
1:19:08
I met the people from Jackal up recently at Mother's Room.
1:19:10
That's a great bar. I'm down the street from that.
1:19:12
OK, Jackal by thing. That's great.
1:19:14
Let me ask you this. What's your favorite bar?
1:19:17
Your. Favorite bar in town Bar.
1:19:19
God, boy, God. I used to.
1:19:22
It's back in the day. They say you're back in the day
1:19:25
one like what's like, what was the bar that you just fucking
1:19:27
loved? I love Roberts on Broadway, but
1:19:30
you know, but that, you know, that's, that's that's if I'm on
1:19:32
Broadway. Yeah, if you're.
1:19:33
Yeah, then I'm Broadway. I'm not a big Broadway guy.
1:19:36
I've got, I've got 2 that I can think of right now.
1:19:42
I live in Lenox Village and right down the street from like
1:19:46
Nolensville, there's a place down there called Hapenchance.
1:19:49
And it's like a craft cocktail place.
1:19:52
Yeah, OK. That's next to the pizza place
1:19:54
on right now strip mall, Hapenchance, great cocktails,
1:19:57
craft cocktails who love that place.
1:19:59
And there's another one next to Grazon Main in downtown
1:20:03
Franklin. It's called OB Joyful.
1:20:06
Oh, I've heard of that. It's.
1:20:07
It's owned by the same people. It's in the same building.
1:20:09
There's like one wall, you know, it's like really tiny, it's
1:20:12
really narrow and stuff. Same kind of thing.
1:20:14
Great cocktails, craft cocktails and you go that those kinds of
1:20:19
places. I you love that.
1:20:20
I do love that I need to. I need to brush really harder
1:20:23
with Franklin cause Franklin is. Downtown Franklin's cool.
1:20:26
Yeah, I love there's. A lot of good things.
1:20:28
We're not. We're not doing as much as we
1:20:29
should down there. You know.
1:20:30
There's a tap room down there too.
1:20:32
There's a little tap, room tap. Room.
1:20:33
Yeah, a little bit. I've got to get these freaking
1:20:34
kegs up here. Yep, that's.
1:20:36
What I I've always told friends, you know?
1:20:37
You put them at you bring them, we'll put them in the car, we'll
1:20:39
drive them around. We'll Hey got.
1:20:42
These in your mouth. Deep South growling.
1:20:44
You got a keg now? Listen to me go.
1:20:46
Ahead, Sir. No, I said.
1:20:47
I got, you know, you get friends, come in town, they're
1:20:49
like hit Broadway. I'm like, have fun, but I'll
1:20:52
tell you the one place that I will always go to because the
1:20:56
history, you walk in there and I'm, you know, I'm a history
1:20:58
guy. Freaking tootsies.
1:21:00
Oh yeah. I mean I.
1:21:02
Just see every everyone from Charleston try to be a country
1:21:04
star that came up here and lived here.
1:21:06
They all played at Tootsies and I'd walk in there and be like
1:21:10
man or the Tin Roof. Yeah, Tin Roof.
1:21:12
Yeah. Tinder's a chain there.
1:21:13
There's Tinders in South. Carolina, yeah.
1:21:15
I used to work down on Music Row, though.
1:21:16
But you know, we used to always go down Tin Roof, get off of
1:21:19
work. Yeah, down there.
1:21:21
The one in the Mumbrian? Yeah, I think that one used to
1:21:23
rock. Yeah.
1:21:24
You go in there, it's like a ghost town.
1:21:26
Yeah. Well, and, and and for me, I
1:21:28
mean, it goes back. I haven't, I haven't worked down
1:21:30
there in like 20 years. OK.
1:21:31
Yeah, we used to go down Tin Roof.
1:21:33
Off what you do on Music Row. I used to work on radio.
1:21:36
OK, dude, I love radio. I I can name the call letter
1:21:39
signs on so many stations. I I'm, I'm a AAA artist.
1:21:43
So I have messed with rock because my opinion rock like
1:21:47
Shinedown, good example back in the day, like, you know, Colt 40
1:21:52
or was it down a 45? Like the old, the old album.
1:21:54
That's like the big one. I call that butt rock.
1:21:57
And that's the term I call it like like, you know, it's it's
1:22:00
not it is active Rock, You know, stations, but it's like butt
1:22:04
rock was always like, you know, it's five finger death punch,
1:22:06
all those, all those bands. And then all of a sudden the
1:22:08
music just changed, right. And so I would do really well
1:22:12
sometimes when the when the music was a little harder, like
1:22:15
Eric Bass, he did a song of mine called Gettin High.
1:22:17
And it's it's more like a Black Keys kind of song where the
1:22:20
chorus is catchy, but it's like heavy.
1:22:22
I did a couple rock campaigns where it was all Midwest.
1:22:26
Because my opinion, what I heard from people is rock is dying for
1:22:29
new bands. So they're pulling from AAA and
1:22:31
they're bringing him into rock, into the rock format.
1:22:34
And so I would see myself charting on rock as an
1:22:37
independent. He'd be like Hailstorm shine
1:22:39
there. Calaboon.
1:22:40
I'd go, that's weird because because I don't have like a
1:22:42
crazy metal name, you know what I mean?
1:22:44
But AAA like you know, 9100, you know, but in Charleston there's
1:22:47
a big AAA called the Bridge WCO, you know, but the but the rock
1:22:51
one is WYBB. I mean here WROT like KCN in LA,
1:22:57
they're the third biggest or second biggest AAA and I used to
1:23:00
mess with them all the time. KX FM in Malibu.
1:23:03
So I love radio and I think radio is still super important.
1:23:07
You got to have a lot of money to freaking chart and actually
1:23:11
you can break a band for sure. You just got a lot of money to
1:23:13
do it. Well, it's funny.
1:23:15
So my background was news, so I worked here.
1:23:18
I actually worked at AM station. It was a station called WLAC and
1:23:21
I did news there in the station on Music Row.
1:23:24
There were five other radio stations, the building and one O
1:23:27
59, the Rock, the River, WSIX, and then the Urban station as
1:23:35
well. And it was funny because
1:23:36
sometimes you'd walk down the hallway and you'd hear about
1:23:39
somebody that was in Rock'n'roll or whatever being in the
1:23:41
building. And it was like, oh, there's
1:23:42
Billy Idol, you know, walking that one time.
1:23:44
It was David, you know, David Lee Roth, you know, walking down
1:23:47
the hallway and I'm like David Lee Roth, holy crap.
1:23:50
You know, So, yeah, it was, that was kind of cool experiences.
1:23:52
And then I know for me, when I first moved here, you know, as a
1:23:56
reporter, I would be going out and they would send me out.
1:24:00
There was a there was a funny story.
1:24:02
I'd only been here maybe like a month in town.
1:24:05
So, you know, 2829 years old coming to Cincinnati.
1:24:09
And I remember one day coming in and I looked at the assignment
1:24:12
sheet and said, cover a Garth Brooks news conference.
1:24:17
Wow. And this was he had just come
1:24:20
off a world tour. And I looked at the assignment
1:24:24
sheet and I actually said, somebody said, am I going to get
1:24:26
the freaking Garth Brooks? So I show up at this news
1:24:30
conference. You know, it's an he had just
1:24:32
come off a world tour. So there's media from all over
1:24:35
the country there. And you know, I asked him some
1:24:37
lame question like, are you happy to be to home or whatever?
1:24:40
But I'd never done this before. I walked up to his publicist
1:24:42
afterwards and I said, or before I said, can I just meet him?
1:24:46
I'm just fan, Can I just meet him?
1:24:48
And he came up to me afterwards, you know, I shook my hand, Hey,
1:24:50
how you doing or whatever? But I, I got the interview, you
1:24:54
know, some of the country singers in town, some others,
1:24:57
everybody was always cool. The coolest person to me was the
1:25:03
Oak Ridge Boys. I mean, older, older band, older
1:25:07
band. But they listened to the stage
1:25:09
and, and there was a guy for the Oak Ridge Boys, his name was Joe
1:25:12
Bonsall. And I mean that was more my
1:25:15
parents generation. I listen to music, but he had
1:25:18
written a book. He came up, he talked to me for
1:25:20
like 1/2 hour just about who I was sure, you know, and I was
1:25:25
like, this is kind of cool. I mean, this is like life
1:25:27
experiences, you know? That is cool.
1:25:29
Yeah. Yeah.
1:25:30
There's an AM station in Bardstown where they play music.
1:25:33
Yeah, I always find that interesting.
1:25:34
But maybe because it's a smaller market, because there's an AM,
1:25:37
usually radio or I'm sorry, AM is usually like news.
1:25:40
Bardstown, KY Yeah, I used to work in that area.
1:25:42
Yeah, and there's a station we parked next to.
1:25:44
I was there two weeks ago. My buddies do.
1:25:46
I pissed off my girlfriend because I was like hey I'm.
1:25:49
Coming it is. It is rare.
1:25:50
I was like, I'm coming on Friday.
1:25:51
And also my buddies, like we're flying in.
1:25:53
And so we did the whole bourbon trail.
1:25:54
Yeah. And I was like, I'm coming on
1:25:56
Monday. But there's a station.
1:25:58
I used to go, I used to drive up from Nashville to Kentucky and
1:26:01
do it and we parked right next to it.
1:26:02
I was like, they play music. So it's kind of rare when AM
1:26:05
station. Does it?
1:26:06
Is? It is, Yeah.
1:26:07
I worked at a country music station in the mid 90s.
1:26:11
But but isn't the Opry land AM and they and they?
1:26:13
WSM AM Yeah. That's AM and they do music.
1:26:16
So, yeah, and they and I don't think they'll ever change.
1:26:18
Yeah. Well, I think that's what
1:26:20
they're known for. Well, and I think a years ago
1:26:22
there was rumors that maybe they were going to change formats and
1:26:27
Vince Gill showed up at the station, like outside, and he's
1:26:31
picketing. He's like, I'm protesting, man,
1:26:33
this ain't going to happen. And I don't know if he was like
1:26:37
the the influence of it, but it was like, this is the freaking
1:26:40
station it runs the Grand Ole Opry.
1:26:42
Yeah. I mean, I think people just know
1:26:45
you got to turn the AM station that's there.
1:26:46
Maybe it's better to be the one station that's AM that plays
1:26:49
music and everyone goes to the AM 1.
1:26:51
Could be. Because FM radio, man, it is
1:26:54
hard. Because there's the alt rock
1:26:56
stations, the rock stations, triple AI think trip.
1:27:00
OK, This is why I call AAA the spillover of Top 40.
1:27:03
So Noah Cohen, the biggest artist of AAA because obviously
1:27:06
he's Top 40, you know what I mean?
1:27:08
But Top 40 is usually like Post Malone or something, right?
1:27:11
And so now the Top 40 or the spillover Top 40 of AAA like you
1:27:16
are a God. Like you'll be sell out the
1:27:17
Ryman if you're the if you're like the I think the revivalist
1:27:19
and the rivalist used to tour them a lot, you know, but like,
1:27:23
you know, trip like to be Dave Matthews, Tom Petty to the next
1:27:25
big hot band, you know, and so you know what, what's the big
1:27:28
festival, man? I've always want to play and
1:27:29
I've always gotten close again on it.
1:27:30
And then they don't do it live on the green right there
1:27:34
downtown. Downtown, Yeah, yeah, they used
1:27:36
to do it years ago. They.
1:27:37
Haven't done it for like 3 years and I'm always, I know Gary
1:27:39
Crane, he's awesome program director of Line 100.
1:27:42
And I'm like dude, what is it happening this year?
1:27:44
He's like, no, it's not. And I'm like damn it because
1:27:46
they they can't get a good sponsor to help him out.
1:27:48
And I'm like, it's always a sponsor man.
1:27:49
People don't realize that oh, this is huge, you must have a
1:27:52
lot of money. No dude you got to get like
1:27:53
freaking Chevrolet to be like drop 100 grand for that happen.
1:27:56
And Lightning 100 is always been a station that's had like this
1:28:00
cult independent following because they're not like
1:28:03
corporately owned and stuff like that.
1:28:05
And I was, I was part of part of corporate downsizing, you know,
1:28:09
like so many others in the world.
1:28:11
And you know, not, not bitter about it or anything like that,
1:28:14
but things have just changed you.
1:28:15
Just remind me I have to get my radio blast ready for Friday.
1:28:17
I forgot about that. Wait, wait.
1:28:19
I use. I use a radio blast.
1:28:21
It's the official way to give music to program directors.
1:28:23
And I use all Access, you know, All Access.
1:28:25
And so John, Joel Denver, I'll say John Denver.
1:28:28
Joel Denver Well, I don't. I know of him.
1:28:30
I don't know. He's a radio legend dude.
1:28:32
And I used to, I used to go to Malibu to his office before.
1:28:36
You mean did the fires destroyed all the whole place?
1:28:38
But I used to go down there, bring pizza and be like, can I
1:28:41
work with you guys? And they used to give me the
1:28:43
most best deals. And I, this guy, John
1:28:44
Schoenberger, he was the the king of AAA promotion.
1:28:47
And I charted once on AAA. And then, you know, when you
1:28:50
e-mail somebody and then on your iPhone, they call you says maybe
1:28:53
block. Yeah, it was Brian Corona.
1:28:56
I always remember his name cuz Corona beer.
1:28:58
Brian Corona. He was the AAA promoter for
1:29:00
Atlantic Records, called me. He was just in the middle of
1:29:03
like grocery shopping goes, hey, man, this is Brian Corona.
1:29:04
I go, hey, yeah. I was like, what?
1:29:07
He's like, how'd you chart? I used John Sherman because, oh,
1:29:10
that makes sense. And he goes, I'm not signing you
1:29:12
because I can't do that. I'm the promoter.
1:29:14
But I just want to say that's awesome that you charted
1:29:16
somehow. And I was like, oh, what?
1:29:17
It was super cool. So I love radio.
1:29:20
Yeah. Yeah.
1:29:21
So I'll be, I forgot. I'll be.
1:29:23
I'll be going to radio on Friday with triple AI.
1:29:24
Got to set that up. I've been out of it for a long
1:29:26
time. I got out of it.
1:29:28
But I I just I. Just, you know, sadly it's kind
1:29:30
of changed a lot. Yeah.
1:29:32
I mean when we. Radio is not because dude, the
1:29:34
Internet. Internet fucked it up.
1:29:36
No, it's funny because we even talked about this like I, I can
1:29:39
go on a road trip and I can get in my car and I'm listening to
1:29:44
podcast for the Underground podcast.
1:29:47
Do you listen to your own podcast?
1:29:49
I I critique myself and you. No, I'm mainly me.
1:29:54
Also the industry AF. Exactly that one, too.
1:29:57
Absolutely. Thank you very much.
1:29:59
And yeah, I could have my Waze app on and then all of a sudden
1:30:03
I'm like, well, is it a storm or something I can just put my
1:30:05
little radar app on? Yeah, yeah.
1:30:07
Ask Scott how I was the best navigator up in like.
1:30:10
Just glad he wasn't driving because he would have looked at
1:30:12
the radar and. Yeah, it's the best.
1:30:14
That's the best. You're talking about wave,
1:30:15
right? Waves.
1:30:16
Yeah, yeah, Waves, waves, Yeah, it's awesome.
1:30:19
Yeah, it tells you like there's a cop over here, right?
1:30:21
Yeah, yeah. It was the best commercial that
1:30:23
years ago and it was the IT was the cop was saw the the he was
1:30:27
looking at the waves and said cop here and it goes.
1:30:29
He goes Nope. Are you a?
1:30:33
Are you a backseat driver? No, no, not at all.
1:30:37
No, we just went through a hellacious storm and he was
1:30:39
like, we're almost out of it. We're almost 45 minutes later,
1:30:41
we finally got. Out.
1:30:42
No, actually I'm not. I try not to be.
1:30:44
Yeah, yeah, I never want to be that guy, but I, I sometimes do
1:30:47
that. I, when I, when I tour, I always
1:30:48
drive. Do you really?
1:30:50
Oh, yeah, 'cause I want, I want to shut the fuck up, you know,
1:30:52
I'm like, oh, we're getting there.
1:30:53
Piss in the can. I'm just kidding.
1:30:54
Like no. No.
1:30:56
We were when I have to because when I go on tour, I pay my guys
1:30:59
and then they get paid. Well, I I try to pay for most
1:31:02
their meals I take. I basically create monsters
1:31:04
because then they go on other tour.
1:31:05
I had my old guitar. I love Jr.
1:31:07
Spencer. He's my man.
1:31:08
He came to Bardstown, oh, the whole Kentucky trip we just did
1:31:11
where they just showed up and meet him stay an extra day ago.
1:31:13
You want to stay an extra day, He goes, fuck yeah, let's do it.
1:31:15
And we pissed off both well, his fiance and my girlfriend.
1:31:18
But anyway, he called me. He goes, man, you, you dude.
1:31:21
I just got to tell you, man, you treated us so well because he's,
1:31:24
he's been a minivan since then and it's still towards me.
1:31:26
Sometimes when I have a show like in Charleston or something
1:31:28
or what? I have many different bands I
1:31:30
have like my LA band, which those guys are, I can put my
1:31:32
guitar down, they can finish the song without me.
1:31:35
I got my national band. Well, they're freaking awesome
1:31:37
too. But I got my Charleston band and
1:31:39
they're like the Shinedown guys and it's like heavy rock, you
1:31:41
know? Yeah.
1:31:41
So if I know if the shows needs that, you know what I mean?
1:31:44
So I hire them. Yeah.
1:31:45
And he told me he's like, man, you treated us.
1:31:47
So you paid for everything because you go on other tours
1:31:49
and go, I mean, here's 30 bucks, you know what I mean?
1:31:51
So you got to take care of your guys.
1:31:52
Yeah. Percent.
1:31:53
And I like to drive, though, because when I'm getting at is,
1:31:56
it turns to vacation for them. Yeah.
1:31:58
And some of my guys, we got to get going.
1:31:59
We got to go. And they're like, OK.
1:32:00
We were actually talking about this recently after our trip.
1:32:04
We we were like on the road seven days together and it's.
1:32:09
Four days too long. Was it really?
1:32:11
Was it that? Bad.
1:32:12
I'm just kidding. It's a joke.
1:32:15
It's a joke. No, it was, it was really funny
1:32:20
because I was like, we, we, he was driving on this trip and got
1:32:24
into a really bad hellacious rainstorm up near Columbus, OH,
1:32:29
and he's white knuckling it and I'm like white knuckling just
1:32:32
watching it going. I'm glad.
1:32:33
I'm not with the plastic bag. Kill yourself.
1:32:38
We had a few years ago. We had a few years ago.
1:32:40
We had a few years ago, we went to Cincinnati.
1:32:41
We had stopped at Louisville tonight and got up early and I'm
1:32:45
driving and I'm just like, let's get up there.
1:32:48
And maybe I was a little hungover and I'm driving and we
1:32:51
hit traffic and my Waze app did not tell me there have been like
1:32:55
a big major tie up in downtown Cincinnati and I'm like spewing
1:32:59
every, you know, F bomb you could possibly imagine.
1:33:02
Sure. And we get into an area and I
1:33:05
know the your house and get on your get on your Waze AB type in
1:33:08
this road. If you if, if I can get there, I
1:33:11
can get us out of this. Thankfully we did.
1:33:13
So we're those guys. We're not like yelling.
1:33:16
We're not yelling at each other or anything like that.
1:33:18
We just want to get the heck out of traffic.
1:33:20
Sure, we knew if there was some. Child locks on I couldn't throw
1:33:23
myself. Out of the car.
1:33:24
I can't take this anymore. Was it the office or it's it's
1:33:29
that movie where they they they destroy the printer.
1:33:31
What is that? Oh.
1:33:32
Office space. Office space where the guy can't
1:33:34
cuss and he's like motherfucking does it completely wrong every
1:33:39
time. Yeah, and it goes back to.
1:33:42
The guy, the Walker's going by him, you know?
1:33:44
I think it's a requirement if you drive in Nashville.
1:33:47
So so the one thing I always skipped in LA too, I sold.
1:33:51
I had a Nissan. So there's a Nissan dealership
1:33:53
everywhere. I came here, got a brand new
1:33:55
Nissan because I had a 2018 with like 40,000 miles on it because
1:33:59
I didn't drive in LA at ever because I work from home unless
1:34:01
I was doing other shit, you know, and so I'd never
1:34:04
experienced national traffic and I've never supposed to LA
1:34:06
traffic because I work from home.
1:34:07
Yeah and my girlfriend works at the state and then she works at
1:34:10
Fog St. Yeah, you know, we're all hung
1:34:12
out and I don't I don't experience it man.
1:34:15
And so, but the days I do have to travel, I'm like, holy crap,
1:34:18
this is. Me, I do this every day.
1:34:19
I mean. Obviously when I'm touring
1:34:20
different, but I'm home, I don't, I don't commute.
1:34:23
I work from home, Yeah. And so I'm like, dude, this
1:34:24
sucks. It's a blessing he does as well.
1:34:26
It's a blessing to not have to. Go from home.
1:34:29
Yeah. But I mean, I there was a time
1:34:31
I've worked the same company for years where I used to drive from
1:34:34
like like my house out to Brentwood, if you're familiar
1:34:36
with that. Yeah, yeah, yeah.
1:34:38
Yeah. And it was like 9 years and it
1:34:40
was just getting up earlier, earlier in the morning to get
1:34:42
where I had to go because if you didn't get out of where I was by
1:34:47
4:00, I mean you were sitting there for like another hour and
1:34:50
a half. There was, there was one year it
1:34:52
snowed in the afternoon. There was a couple inches of
1:34:55
snow, just fell real quick. And I looked outside and started
1:34:58
snowing and it's kind of like Godzilla is coming towards the
1:35:01
building and people are running out to their cars.
1:35:04
Yeah. And I waited.
1:35:05
Each other down. Yeah, I waited like an hour and
1:35:07
I went out northern around get home.
1:35:09
It took me 4 hours to get home and I'm like, I could have gone
1:35:13
to Atlanta in this time. Well.
1:35:15
Can I tell you a funny story about gotten the Snow Hall's
1:35:19
Chop House? You've been there yet on West
1:35:20
End. So it's a Charleston, SC staple
1:35:24
and so we set there's four of them in South Carolina.
1:35:27
This is all and this is coming to it next and buddy Justin
1:35:30
Roseman in Greenville. I love Justin he's a shit and
1:35:32
fall for Greenville amazing festival.
1:35:33
I I headlined that last year with Victor Wooten bass player
1:35:36
anyway, he's he's awesome but blah blah.
1:35:39
What I'm getting at is I was at Hall's Chop House and it started
1:35:43
snowing. I was like, oh, then screw it,
1:35:44
I'm just staying dude, you know what I mean?
1:35:45
Because it was, it was around 4:00.
1:35:47
I was there meeting about this. And so I was like, well, I'm
1:35:49
just chill. And then down there's like no
1:35:52
one at the bar and I hear this guy just like maybe 5 people and
1:35:54
then down the bar and I goes, yeah, I want a bourbon coming.
1:35:57
I go, dude, I'm a little drunk. I'm like, me too.
1:35:59
He goes, really, you'll love this story 'cause I really
1:36:01
screwed myself. And so I was like, dude, me too.
1:36:04
Who's your distributor? Let me go.
1:36:05
Me too. So we sat next to each other and
1:36:06
the bartends were all hanging out and I was like, mine's not
1:36:08
here yet, but it's about to be here.
1:36:09
And I, you know, I had my bottle there and I go, yeah, it's talk
1:36:12
about yours and we're talking about it.
1:36:13
And I was like, you know, I was drunk, dude.
1:36:15
And I've learned to like, shut my mouth after that for sure.
1:36:18
Do you never know who you're talking to?
1:36:20
Right. And so I was just like, you
1:36:21
know, some people age their shit on boats like Jefferson Ocean.
1:36:24
And I'm like, you know, it's it's kind of a silly gimmick.
1:36:27
It was. I aged mine on the Mississippi
1:36:28
River. I go, dude, that is so cool and
1:36:30
like, you know, you know, And he literally walked away.
1:36:32
I was like, oh, shit, because mine's on the Mississippi River.
1:36:36
That's where age mine. I was like, oh, yeah, totally,
1:36:38
dude, that's cool. And and then I came to find out
1:36:41
Litman owns a piece of it. I was like, Oh my God.
1:36:44
I felt so. And the bartender's like, you
1:36:45
fucked up. And I was like, yeah, yeah,
1:36:47
yeah, yeah, yeah, yeah. That's funny.
1:36:48
I'm not gonna say the name of it, but.
1:36:50
You know, you know Mississippi's way better than the ocean.
1:36:53
Yeah, yeah. When you get those ocean bottles
1:36:55
it says like Voyage. I know I'm like stupid who gives
1:36:58
you it is so. Stupid Brad Paisley has one
1:37:01
called, like, it's got a truck on it.
1:37:03
It's called like highway bourbon or something.
1:37:06
And they age it on his tour bus. I'm like, no, they don't.
1:37:08
You know what I mean? So it's.
1:37:09
Yeah, yeah, yeah. That's so dumb.
1:37:11
I don't get the gimmick, but you know, but everyone's looking for
1:37:13
a gimmick to make your brand. Sure.
1:37:15
Cool. Maybe some there may be some
1:37:17
truth to hey, we are trying to age it quicker and we're trying
1:37:20
to be truthful about it. But sure, it's not really as
1:37:23
romantic as you think it is. It's not in a barrel sloshing
1:37:26
around on the on the ocean. It's not doing.
1:37:28
I think I think OK, like 2015 bourbon really had AI was like,
1:37:32
what's Angel's envy? What's Elijah Craig, What's all
1:37:34
this? And then everybody's starting to
1:37:36
get into it. You go to any liquor store,
1:37:37
you're like, what are all these brands?
1:37:39
And now it's harder for a brand unless you've got some roots
1:37:41
where they just walk right by and they just buy the DH Taylor
1:37:44
or something, you know what I mean?
1:37:45
So what what about beer though? Is that kind of like that or
1:37:48
they or is everyone always looking for something new to
1:37:51
tracks? I feel like a lot of breweries,
1:37:52
they come up with their new release because that's them
1:37:54
trying to like make it more fun. Yeah.
1:37:56
So yeah, I drink beer. I love drinking beer singles.
1:38:02
When I go to Main Street, I love buying single the new ones
1:38:04
because I use untapped and I I want a new one every single time
1:38:07
if I can get it. There are a lot of really good
1:38:09
beers out there. This one right here in front of
1:38:12
us. When I go buy beer, I like to
1:38:17
get new ones because I want, I like my numbers to go up on
1:38:18
untapped Word. OK, but not also that, but also
1:38:23
different. I'm trying different things at
1:38:24
the same time, whether it be a a sour or a new IPA or something.
1:38:28
So I'm trying something new all the time.
1:38:30
They're not always good, but I'm getting new stuff all the time.
1:38:32
So that's how I like to drink beer.
1:38:34
I don't think most people are like that.
1:38:36
Yeah, I think most people will go get 4 packs, a six pack or a
1:38:39
case of something that they like.
1:38:40
Sure. But I think when you in liquor
1:38:42
store, Main Street's a good example.
1:38:44
They've got they used to have. What's the one?
1:38:47
Shiner? Not Shiner.
1:38:49
Schauner Bach. Schauner Bach.
1:38:51
Yeah. No, it was Lone Star.
1:38:55
Yeah. They would keep cases of a Lone
1:38:57
Star has. Everyone wanted it, yes.
1:38:59
And they would come in there and they would clean up.
1:39:02
I like Lone Star. And I think that's the thing.
1:39:04
It's like it's one of those things you can't normally get.
1:39:06
Coors Banquet's another one of those things.
1:39:08
I love Coors Banquet, right? Coors Light every all day long,
1:39:10
right where you want to go. But Coors Banquet's one of those
1:39:12
things you can't always get. So people go go in and clean up
1:39:15
on. Yeah, they do, yes.
1:39:16
I've been seeing a lot of liquor stores lately.
1:39:18
Posting now that it's summer, they're not posting their
1:39:21
bourbons. They're posting, hey, we got a
1:39:22
whole stack of this. Come on down.
1:39:24
You know what I mean? Yeah.
1:39:25
Interesting. Get the light stuff, get some
1:39:27
stuff refreshing. Yeah, that kind of thing.
1:39:28
So you mentioned something earlier and I'm jumping.
1:39:32
We're again, we're jumping around again.
1:39:33
Five Finger Death Punch. Yeah.
1:39:35
And I love that band, buddy. Hoogie is now their tech.
1:39:38
Is he? Yep, Hoogie on the road.
1:39:40
He's awesome. They're doing something, I
1:39:41
didn't realize this and just so like two or three days ago, they
1:39:44
are re recording their music. Yeah, OK.
1:39:47
Just like Taylor Swift. Did.
1:39:49
Oh, that's what I thought. You're going.
1:39:50
At exactly she she did the whole thing, re recorded it because of
1:39:54
the whole. Big machine Scooter Braun.
1:39:57
They bought her masters, Yeah. She ultimately bought them back
1:40:00
recently. She got them all back.
1:40:01
Yeah, that's fine. 5 figure Death Punch is doing that exact
1:40:05
same thing. They actually have two or three
1:40:06
releases right now. They have hardcore fans of their
1:40:09
previous songs. They're doing the same.
1:40:10
And they even, they even gave her credit.
1:40:14
Taylor Swift credit as. Like, hey, we're doing.
1:40:16
This we're doing the same thing because she got screwed.
1:40:18
Thank thankfully she got her stuff back and she's nothing.
1:40:21
So they're doing the same thing, which I think is really cool.
1:40:23
And what's cool about it? It's the same song as you know,
1:40:27
but they got a nice little twist to it.
1:40:29
Yeah, Well, I mean, now they're probably different players.
1:40:32
I mean like they're same guys, but like they play different.
1:40:34
They got more ideas to it. When I saw Fighting the Death
1:40:37
Punch, my gosh, it was it was cold.
1:40:39
So it was like October I think of last year or something.
1:40:43
I thought they were awesome because one biggest one with
1:40:45
live music is and I was blown away.
1:40:47
They had laser shows going on. It's all about the live show
1:40:50
too. Yeah, like that band.
1:40:52
They're so. I mean I'm not the biggest 5
1:40:54
finger that's much fan but man they kill it.
1:40:57
Live, right? And Ivan's a great front man,
1:40:59
right? He was up there.
1:41:01
Wearing like a Tennessee jersey? Yeah.
1:41:04
That's awesome. They're doing that.
1:41:04
That's crazy. Yeah.
1:41:06
Wow, for the same exact reason Taylor Swift.
1:41:08
It is probably a terrible deal within their, you know, that
1:41:11
sounds. I'm I'm in a label advance deal
1:41:13
with all my music at the moment. I don't make any money from it
1:41:16
because I took I took like a 50 grand advance deal.
1:41:20
No, it wasn't a record label, so there's no services with it.
1:41:22
So I just got to check up front and it was the dumbest thing I
1:41:25
ever did. But I get it back in two years.
1:41:29
I get all my I'll get all my music back.
1:41:30
And I was like, and I learned AI learned a cheap lesson or I
1:41:33
could have I, I had a record deal with big machine when I was
1:41:36
27. Maybe I should have taken it
1:41:38
because I worked with because he's got a whiskey too.
1:41:40
It's it's. A vodka.
1:41:42
He does a vodka. Or Borchetta.
1:41:44
That's a. Whiskey too, yeah.
1:41:45
Borchetta And so maybe I should have done it because I could
1:41:47
have been friends with him and that could have been a cool
1:41:49
relationship, but I didn't do it.
1:41:50
But but you know, those record label deals, man, if you are not
1:41:54
a big like OK country, My buddy Arles, he was a he was a guest
1:41:57
on him. He was our first one.
1:41:59
He got Jimmie Johnson's first record deal at RCA.
1:42:03
He's still his tour manager. Jamie Johnson has never had
1:42:05
like, a lot of radio, cassette radio success.
1:42:08
But he is this huge artist. If someone wanted to.
1:42:11
I mean, he did have record deals.
1:42:12
He did. He definitely charted #1A lot of
1:42:14
times. But you don't hear his music on
1:42:16
radio all the time, I'm saying. And so if you're this big artist
1:42:19
where like, you have so much more to like, you know,
1:42:22
leverage, you know what I mean? But when you're a younger
1:42:23
artist, yeah, you're taking the deal because you're like, Oh my
1:42:25
God, MTV or whatever you're thinking of.
1:42:27
You're like, I'll be famous. And so the deals are always
1:42:29
terrible. They're always bad that you, the
1:42:31
artists always get screwed because it's the music.
1:42:33
Business. Yep.
1:42:34
And as I'm thinking of it, I think what happened was just
1:42:37
like they they sold their masters.
1:42:40
Whoever owned this just sold the masters out for underneath.
1:42:42
You never want to sell your master, right?
1:42:43
You never want to sell your master.
1:42:44
But the but the distributor or the the label just sold it out
1:42:47
from under where they had no option to even.
1:42:48
Buy it. Yeah, because now it's coming
1:42:50
into music is investment groups. So like, you know, what's the
1:42:54
guy from Jersey? Jon Bon Jovi.
1:42:57
No, no. Springsteen.
1:42:59
Springsteen. You know, he sold his stuff for
1:43:00
reason. Now he's a billionaire, you know
1:43:02
what I mean? And so now, like the Tom Delong
1:43:04
from blink 182, he sold his masters for like half a billion
1:43:07
because he needed it for his like crazy alien company that's
1:43:11
going to start shooting me. And so he needed the money.
1:43:13
I mean, and so now that's coming into music.
1:43:16
And so that's that's why it's all chained.
1:43:17
We're like, wait, we I think what it is is these invested
1:43:20
companies. Can they go we got to get
1:43:22
something for investors Hey, we just bought some masters from
1:43:24
this from this record company. You know what?
1:43:26
I. Mean so that's but they can they
1:43:27
can do what? Put them on commercials and put
1:43:29
them in the movies because they got to get a, they got to get a
1:43:31
sinks. Sinks.
1:43:32
Sinks is the biggest thing in the world if you want to make
1:43:35
money in music, touring and then sinks 100%.
1:43:38
Like when I got the Fox Sports NASCAR one, I remember I was
1:43:40
with my parents. James Farrell, my buddy, he's
1:43:43
been my bass player in my LA band forever and out of
1:43:45
Charleston. I was with him.
1:43:47
I was like my parents. I was just chilling out.
1:43:49
I was like, I just got this e-mail from Fox Sports.
1:43:50
Holy shit. And my dad, my dad just being
1:43:52
like a dad, asked for more money.
1:43:55
And so I was like, I was like, I want more money.
1:43:57
And literally they responded back like, take it or not, like
1:43:59
because I had no over leverage, you know what I mean?
1:44:01
Yeah. And so I got like 1200 bucks
1:44:03
each time they use it, which it added up.
1:44:05
But I'm just saying Syncs is the best because every time it was
1:44:07
opening day for NASCAR, every time it was opening for NASCAR,
1:44:09
they use it on TV, OK. You got paid every time, every
1:44:11
time. And then now I still get a
1:44:13
residual from BMI. That's my pro BMI ass kept CSEC.
1:44:17
Those are like the three biggest ones.
1:44:18
But do you want to make money on that?
1:44:20
It's it's syncs and video games. Like if you get a song in like
1:44:22
FIFA world sports, like you're, you're a millionaire, you know,
1:44:25
it's crazy. So that's the biggest thing that
1:44:27
syncs, but it's hard to get it. It's really hard to get a sync.
1:44:30
Somebody's got AI would think somebody behind the scenes
1:44:32
marketing something has to put those together and find a random
1:44:36
song or find something. I think that works perfectly.
1:44:38
It's like a champion, it's like a distributor.
1:44:39
They have to champion you. You can get a a sync deal and I
1:44:43
have many of them and I've gotten a couple weird ones.
1:44:48
They paid like 400 bucks. You know what I mean?
1:44:50
But if I had a big guy, well, actually I had a big one years
1:44:53
ago and that's how screw the music industry is.
1:44:55
I took the YouTube deal out of Tune Core, which is a
1:44:58
distribution company, which I still have my back catalog on
1:45:01
them. I click the YouTube button and
1:45:03
this is a big, this is a huge thing in the music industry.
1:45:05
Back in the day, if you let someone third party you're
1:45:08
publishing, that means they control all your sync deals.
1:45:12
And so I had to deal with Lionsgate Films in 2017 actually
1:45:14
with this song Front Page Show on the back of that.
1:45:18
I couldn't get it because Tune Core owned it and it was like 10
1:45:20
grand. And I was so poor living here
1:45:22
when I was 25. And that would have changed my
1:45:24
life, you know? I mean, and so syncs are huge,
1:45:27
you know, I mean, and so you always want a non exclusive
1:45:30
deal. You can take an exclusive deal.
1:45:32
That means you can only work with that sync Rep.
1:45:34
And then guess what man, you can be going up and the syncrop
1:45:37
leaves and no one gives a fuck about.
1:45:38
Right. You're right.
1:45:38
You know what I mean. Yeah.
1:45:39
And so the non exclusive gets you out to every no.
1:45:41
Exclusive. You can just sign with anybody.
1:45:42
Yeah, OK. And that's how you should always
1:45:43
do it. And and now they're starting to
1:45:44
realize no one's gonna take a deal unless it's not exclusive.
1:45:46
Yeah, You mean. But back then that the major.
1:45:48
You put stars in your eyes. Oh, exclusive deal.
1:45:51
I mean, you're gonna care about me.
1:45:52
And you signed it. And then then you screwed
1:45:53
yourself. 10 minutes. Later.
1:45:54
Whatever. And you're like, anything
1:45:56
happening and like, oh, he left. You're like, oh shit, what the
1:45:59
fuck? Yeah.
1:45:59
And then and then and they're like, well, you got a contract,
1:46:01
you can't leave. So it, it's crazy, man.
1:46:02
They're just gonna you never want to sell your master for
1:46:04
sure, never want to do that. And I, and I did not do that
1:46:07
with my label advance. It's just on based off sales.
1:46:10
You know what I mean? So they I own my master.
1:46:12
I can do what I want with it. But that was the deal I took,
1:46:14
you know what I mean? So here, a lot of kids come here
1:46:16
from Ohio or some shit and they're like, I want to be a
1:46:18
star and they'll sign the dotted line.
1:46:20
You know, Tootsies and all those bars on Broadway, They mess with
1:46:24
all those players on there and, and tootsies got called out.
1:46:26
I think I don't care what I talk about.
1:46:28
I don't, I think it was Tootsies.
1:46:29
I could be wrong. Let's just say it's one of the
1:46:31
bars on on Broadway. They were given their artists,
1:46:34
their management deals and go, we're going to manage you and
1:46:37
you can't work with anybody because they thought they were
1:46:39
creating artists and bands were signing it.
1:46:41
And then a regular becoming want to sign and go No, you're
1:46:43
signing Tootsies crazy. Yeah, what would tootsies do
1:46:46
with? That I don't know if there's
1:46:47
tootsies. Sorry if I was wrong.
1:46:48
With that particular place. One of their, they just thought
1:46:51
like, hey, we're creating you as an artist.
1:46:52
You belong to us now, yeah. Crazy if they got big meanwhile
1:46:56
they weren't doing anything for the.
1:46:57
Artist. Yeah, yeah, none.
1:46:58
But they owned you. Yeah.
1:46:59
I mean, in case you're looking at the music.
1:47:01
But you know, man, you can always get a lawyer.
1:47:02
A contract can always get broken.
1:47:04
Yeah, I mean, sure, cost you money.
1:47:05
Yeah, but yeah, cost you money and it usually hurts.
1:47:08
Exactly. You had a fun thing.
1:47:10
You've had a lot of fun things, I'm sure in your life, but and I
1:47:12
love the show Vice Principals. Yeah, I don't know what you're
1:47:16
talking about, dude. That clip went viral.
1:47:17
I love this. Statement I didn't know it was
1:47:20
you until you had posted something about it recently.
1:47:22
So the show Vice Principals on HBO with Danny McBride, Walton
1:47:26
Goggins. How funny.
1:47:28
Funny clip. Those two together, amazing.
1:47:31
Rachel Johnson. He was, so he.
1:47:34
Danny McBride lives in Charleston.
1:47:36
Does he leave? Yeah.
1:47:36
That was all filmed in Charleston.
1:47:37
That's right, because he moved down there to do shoot the
1:47:39
whole. Because there's a tax credit
1:47:41
that wasn't Forrest Gump. That's why they filmed it there.
1:47:43
OK. Yeah.
1:47:44
And Dan O'bride has a tequila we're about to put on a show in
1:47:47
Charleston with it's called Don Gotto Tequila.
1:47:50
It's got like the the what's what's up with Jack Black?
1:47:53
What's the movie you did where he's like a priest and Nacho
1:47:57
Libre. Oh, OK.
1:47:58
And they're all and they're all fighting with all the mask on
1:48:00
it. And so that's that's that's the
1:48:01
Dan O'bride's. But go ahead.
1:48:02
OK. So.
1:48:03
Yeah. Alright, that's awesome.
1:48:04
OK, so I didn't know this. I know the show.
1:48:07
You put a post out. I don't know, a month, maybe two
1:48:09
months ago maybe. Maybe.
1:48:11
And you're in the show, you get to yell at Walton Goggins.
1:48:14
So. You do deal with the scene is so
1:48:17
that he's. In like a carnival or something.
1:48:18
You explained it. You're there.
1:48:19
So that it's it's a it's a high school ICER on he runs track and
1:48:22
cross country. I used to run there.
1:48:25
I think I had my best PR time there too, man.
1:48:28
It was my my mile was a Craig if I were wrong, 5 minutes fast,
1:48:32
right. So I was a 440, but I but I was
1:48:36
I was 1544050A world record. But no, no, no, no, no, no.
1:48:42
Like right. 5 minutes is fast, right?
1:48:43
Yeah, yes. So then was a fight.
1:48:45
Was it a 540? No, no, no, no.
1:48:47
I did like a 440 mile. He was fast.
1:48:50
That's Olympic. No, no, no, I I swear to God did
1:48:53
like a 441 time but it was during cross but was during.
1:48:57
Hey, there's alcohol involved. He was.
1:48:58
He was fast, but it was during cross country, so it wasn't my
1:49:00
mile. It was like they clicked it in
1:49:02
at that. And I was like, Oh my God.
1:49:04
You know, they could have been. They could have been wrong.
1:49:06
I swear to God, Taylor, don't make me feel bad about it.
1:49:08
He's. Going to look at us.
1:49:09
It's not Olympic. All the guys in South, we're
1:49:11
doing like 4 fifties anyway. Whatever Tyler, we'll move on
1:49:14
from it. I swear to.
1:49:16
Backing them up. You know, you know, man, I'm
1:49:17
going to, I'm going to look it up and find it and then we're
1:49:19
going to fight. No, Anyway, so I did.
1:49:22
I did a really fast mile there and I was like, Oh my God, we're
1:49:24
back at the track and what the scene was is they're fighting
1:49:29
over a cooler with acid in it. It's a silly show.
1:49:32
And they then they they don't want to spike the other team
1:49:34
that they so they feel bad about it, right.
1:49:35
So him and Daniel Bryan Wong guns are fighting over it.
1:49:37
And then it goes on them. They go, Oh my God, we got to
1:49:40
get out here. Absorbs through the skin.
1:49:41
And so they're tripping on acid, walking out.
1:49:43
And so I was an extra. My twin brother was the casting
1:49:46
director and so he's like, hey man, you're about to move to
1:49:49
Nashville. If you need a gig, come on down.
1:49:51
You could be an extra. And so my first day on set, they
1:49:54
go, hey, you guys are twins. We need people the same height
1:49:56
for the scene. So I got upgraded to an actual
1:49:59
actor. And so all the extras.
1:50:00
Charles is not a big film area. So everyone there is like, I'm
1:50:05
an extra. I might make it.
1:50:06
You're not, you're just, you're just an extra.
1:50:09
And so everyone thought I was an actor and I was like, I'm not an
1:50:11
actor. But everyone assumed it was
1:50:12
'cause I was, I was with Walton Goggins.
1:50:14
And so the scene was I was just walking and go woo with my, with
1:50:18
my horns on. And so, and he's tripping on ass
1:50:20
and as he turns my twin brothers in the CGI devil costume where
1:50:24
he screams at him. So he's in that costume, but
1:50:26
they kind of like, you know, alter it, post at it.
1:50:29
And so that scene took 8 hours because just, because it just,
1:50:33
it just did. And so we probably left at like
1:50:34
7:00 AM. Him and Daniel Bride were like
1:50:37
drinking. They're kind of getting pissed
1:50:38
off. It was just taking forever.
1:50:40
And so then you know, it's supposed to be miked.
1:50:42
And so they go, dude, all of them.
1:50:44
And they're like, you're getting $1000 a day.
1:50:45
I was like, Oh my God, 'cause I had to add a line just going woo
1:50:48
and but they forgot to mic me and so I went to check out and
1:50:52
they go, oh, you get 7-5 bucks. I was like, bro, you don't
1:50:54
understand, I need that money. I'm going to Nashville next
1:50:56
week. It was crazy, but that was cool.
1:50:58
No one cared about that show. But then definitely Righteous
1:51:01
Gemstones and now Walton Goggins being in a What's that show he's
1:51:05
in now? He was in White Lotus White.
1:51:08
Lotus says the last one. So that all of a sudden
1:51:10
everything he did, yeah. And not until that clip.
1:51:12
Oh, he's so brilliant. I love, I love him.
1:51:14
And justified you go even back further.
1:51:16
Yeah, with Timmy. Yeah, yeah, but he's like the
1:51:18
biggest actor in the world, right?
1:51:19
Now he's he's just amazing. Just at SNL.
1:51:21
He's so good. That was cool.
1:51:22
That was just a random moment. It was really neat.
1:51:24
That was fun. Then I was just standing for the
1:51:25
rest of the show. So I, I, I hung around the whole
1:51:29
time being the stand in the stand is like where they get you
1:51:31
kind of look like them, I guess. And then you get out of set and
1:51:34
then because the camera's ready for them.
1:51:36
And so I got, I got paid quite a bit every day.
1:51:38
And then so you're eating craft food every day.
1:51:40
So that was pretty sweet where you're having like literally
1:51:43
like Creme brulee and like lobster tail and all, and all
1:51:46
the actions you're having like hot dogs and spaghetti.
1:51:48
And so then I got fired. And so then I was on set and
1:51:52
everyone just liked me and my brother and I and all the
1:51:54
writers like be like you guys coming over here and they took
1:51:56
a, rented a house. They blacked out all the windows
1:51:59
because they're getting ready for the lights.
1:52:00
And so we all like fell asleep because it was just, we were
1:52:03
there last night till 1:00 AM, we're back at 8.
1:52:05
And so we all kind of knocked out with the writers.
1:52:07
They're asleep too. But the head director, who is
1:52:10
also in Righteous Gemstones, he's a guitar player.
1:52:12
That's the director. You know what I'm talking about.
1:52:13
He's got the long hair. Have you seen that show?
1:52:15
What's? The show Righteous Gemstones.
1:52:17
Yeah. Oh yeah, I love it.
1:52:17
So the guy with the long hair, that's like the guitar player.
1:52:21
So he's the director? He's the director.
1:52:22
Yeah, so he's the director. So he just pops on the show
1:52:24
sometimes he he had to go do a movie.
1:52:26
And so this other director from Italy came in and he I think he
1:52:29
just made an example of me. I fell asleep.
1:52:31
He walked in. You're fired, get upset.
1:52:33
And everyone's really upset. They're like, Oh my God.
1:52:35
I was like, dude, I'm moving in Asheville.
1:52:36
I don't give a shit. So.
1:52:37
But that was a really cool experience.
1:52:38
My only time with film that was really.
1:52:40
Fun. It was really cool because I I
1:52:41
remember that you you run up and you go.
1:52:45
Yeah, that's awesome. It was pretty.
1:52:47
Fun. Yeah, I was supposed to be a
1:52:49
high school kid. Yeah.
1:52:50
Yeah. Oh, it was great.
1:52:51
It was great. Yeah, it was fun, man.
1:52:52
That's cool. You saw that.
1:52:53
I mean, dude, that that clip is like all over the place.
1:52:55
People use it on TikTok and shit.
1:52:56
Yeah. So I think you gotta love it.
1:52:57
Yeah, I didn't. Again, I didn't know it was you
1:52:59
until you had posted that and I'd seen the show.
1:53:01
I I loved the show. And I was like, Oh, well, I
1:53:03
mean, we wouldn't know that, you know, But the fact you brought
1:53:05
it up and I was like, oh. Yeah, it was cool shit.
1:53:08
Yeah, yeah. I'll post it now then, but I was
1:53:10
in this. I love the song you do when I
1:53:16
was young. Oh cool.
1:53:18
And I'm a dope because I think I text you one point like hey man,
1:53:20
love the new song. You're like, hey, came out in
1:53:22
2016, but that's what you have that literally.
1:53:27
Be current. I know, I know.
1:53:29
However. I love it.
1:53:31
Too. He loves it now.
1:53:33
Now he loves it. No, I'm talking about him.
1:53:35
Yeah, I loved it. Like here I.
1:53:36
Go 10 years ago 9. Years ago, Yeah, 10 years ago.
1:53:39
But it was a re release. In my defense, there was a re
1:53:42
release. 1018. Yeah, OK, so sweet damn it.
1:53:48
I didn't even save myself. But that that re release that I
1:53:52
had seen and we just talked about it earlier before we came
1:53:54
on Mike's was when I was younger.
1:53:57
That was the one I think I came across.
1:54:00
Yeah, had a heavier riff. So it's two different, it's the
1:54:02
same song or two different versions.
1:54:04
It's just slightly different. And the second or the re release
1:54:08
charted right or something or shut up.
1:54:11
Yes, Sir. Yeah, it charted.
1:54:12
Number one like recently. Charted number one on Amazon for
1:54:14
a day. Yeah, on bestsellers and rock.
1:54:16
Song that's from 2016. Yeah, so the when I was younger
1:54:20
was 2018, when I was younger was 2016, but the 2018 version
1:54:23
charted number one on Amazon. OK, but because the show, it's
1:54:25
all about the song. The song could be, well, I think
1:54:27
Blues rock. You can be an old dude.
1:54:30
Well, there's a great band here. Check him out Piper and the Hard
1:54:32
Times, older dudes, new band and they are fucking.
1:54:36
They just won best Blues band international Blues thing in
1:54:39
Memphis. It's just if the muse is good,
1:54:41
the muse is good. Yeah, Blues is cool.
1:54:43
It's it's Bill Burr has a good quote saying if you want bubble
1:54:48
gum results to your pop * if you be like a rock artist, like
1:54:51
that's like a long tread with loyal fans, you know, I mean, so
1:54:55
I think I think you can, you can do anything that's cool if it's
1:54:57
rock, but it might take a long time for to catch on.
1:55:00
The vibe of that song is really cool.
1:55:01
There's a cadence to it, which I think is why I fell in love with
1:55:04
it, just like And I was. Young It only took a nine years
1:55:07
to catch up. I never knew.
1:55:11
But that's just rock music, yeah.
1:55:13
But once I heard it, I was like, I'm on board, he's on board.
1:55:16
Well, Creed, they had a resurgence.
1:55:18
The guy was living in a hotel and then I think when people
1:55:20
were using his music and TikTok during COVID.
1:55:21
Yeah. Now Creed is the biggest band in
1:55:23
the. World right now they are they're
1:55:24
back touring it and look, Alter Bridge is my favorite brand.
1:55:27
I love Alter Bridge. Yeah, and they're still, they're
1:55:28
still, they're still going to be there.
1:55:30
They're doing this other thing now.
1:55:31
But the fact that Creed is back too is just even better.
1:55:34
Yeah, Mark Tremonti, the guitar player.
1:55:35
Just. Oh dude.
1:55:38
That's marked from my. Oh my God, dude, so we're
1:55:42
speaking your language here. Is the camera big enough?
1:55:45
Yeah, Yeah, yeah, yeah, yeah, yeah, yeah.
1:55:48
I left it today. What's that one where there?
1:55:50
I saw you doing pushups outside before we started, just before
1:55:53
we started. So yeah, I love that.
1:55:56
Band I know the first the. First album was so good, so
1:56:01
good. I used to have that in my my
1:56:02
little Chevy S10 with the 10 discs.
1:56:04
CG Yeah. You know what?
1:56:06
I mean, remember that? Oh, yeah, 10 discs.
1:56:07
Oh, yeah. We my parents got a Jeep
1:56:09
Wrangler or no, a Jeep Grand Cherokee, and we thought we were
1:56:12
the richest people in we grew up in town called Goose Creek, but
1:56:16
it's outside of Charleston. When you get a button and just
1:56:18
play any song you want or just skip to ACD.
1:56:21
Like, wow, we're pretty. Big time right here, yeah.
1:56:26
I just 77 Camaro and I had one mounted in the trunk.
1:56:29
Yes, we had had the cable. All the way into the front.
1:56:31
I had a little display on there, right?
1:56:33
We thought we were the. Trying to be innovative back
1:56:36
then, yeah. When you go live, when you do a
1:56:39
live show, do you have any pre show rituals that you like to do
1:56:44
when you go out there on stage? 100% take a shot of whiskey.
1:56:46
Yeah, all the time. Just one.
1:56:49
Does it matter what the whiskey is?
1:56:50
No. No, no, just whatever is I
1:56:51
usually bring this with me. But yeah, I think it comes a
1:56:53
nerves down, OK, you know, But I have gone and stays a little
1:56:56
tipsy before, I'll put it that way.
1:56:58
And it's really stupid to do. Yeah.
1:57:00
'Cause you're like, you're like having fun backstage and you're
1:57:02
like, oh shit. You know what I mean?
1:57:05
I still have a job to do still. Yeah, totally.
1:57:07
Yeah. But always a shot of whiskey.
1:57:08
OK, you go to the bathroom like 3 times because you don't want
1:57:13
to have to go pee on stage. You want to time that just
1:57:15
right, right? Yeah.
1:57:16
You don't have to go while you're.
1:57:17
Out there, but I think I was always funny kind of.
1:57:18
And you get everybody else because like I've seen some
1:57:20
bands where the lead guys like really like, you know, be ready
1:57:23
and the bands like, OK, I'm getting paid.
1:57:25
But like for us, it's like a it's a party, you know what I
1:57:27
mean? So always like a shot.
1:57:29
Any idea at this point since you started touring how many tours
1:57:34
you've done? Tour tours, not a ton where it's
1:57:38
like a tour tour, but you can call me like a weekend warrior
1:57:42
and I'm like, hey, we're going to do this run.
1:57:44
I mean, but shows, man, I don't know.
1:57:45
When I was doing when I was doing full time music, I was
1:57:48
doing like 3-4 nights a week. Nice.
1:57:51
And so BMI live is a thing where you get paid now when you play
1:57:56
shows. Man, I thought I was the richest
1:57:58
guy in the world. I was getting like couple grand
1:57:59
every BMI check and living in Charleston, my rent was $400.
1:58:04
And so I was like, oh, this is it.
1:58:06
But then I saw guys that were older that were in Charleston,
1:58:09
like trying to make it and like, they don't look too healthy
1:58:12
because they're drinking all the time.
1:58:13
And I was like, man, I can't, I need to do something else to
1:58:16
like where I don't have to always be playing because
1:58:19
there's always a bar tab or something.
1:58:20
You're like, oh, fuck it. I have a drink.
1:58:21
And then like, it's a, it's a cycle and you're not, you're not
1:58:24
eating really good food. You're eating like chicken
1:58:26
tenders. And so eventually I was like,
1:58:28
OK, I can't do this all the time, but I definitely played a
1:58:31
lot of shows. But it got my got my playing up
1:58:33
for sure where I can like I can play for hours.
1:58:35
And there's only so many artists out there that have, you know,
1:58:37
like the big time tour buses. Yeah, yeah, yeah.
1:58:40
The good food. Yeah, the good food.
1:58:43
Yeah. It's it's tough.
1:58:45
We tour, you always try to find good food.
1:58:47
If I see a Panera Bread, I'm like, guys, we got to stop.
1:58:49
And yeah, it's slightly better actually.
1:58:51
I love Panera Bread. I do.
1:58:53
Like. Panera, they have good choices.
1:58:54
In there you can make good choices.
1:58:55
When I'm doing when I do tours with this tours where I'm like
1:58:58
driving all week, meeting other accounts, Panera Bread all day
1:59:01
and then I'll keep the cup in the car so I don't pay for
1:59:03
another soda, you know what I mean?
1:59:05
So. Scott Scott Actually, Scott and
1:59:07
I were on baseball. I.
1:59:08
Do this shit all the time. Scott and I were on our baseball
1:59:10
brewery tour recently and we were, I think we were leaving
1:59:14
like Cleveland or something. And we're trying to figure out
1:59:16
like where we go for breakfast and, and we were laughing.
1:59:18
I'm like, there's a, there's like a Perkins or an IHOP, but
1:59:22
wait, there's Panera. Panera.
1:59:25
So yeah, we we Panera. There were three or four things
1:59:27
and we were like Panera. Panera always together.
1:59:30
I think you're a psycho if you if you eat Taco Bell during the
1:59:34
day. It's a late.
1:59:37
Night. It's a late night thing.
1:59:39
Ask him what I think of Taco Bell.
1:59:40
But you know what? Do you think of Taco Bell?
1:59:41
But he he doesn't. He's not a big fan of the Taco
1:59:44
Bell. I love Taco Bell at night.
1:59:46
At night, at night, maybe at night.
1:59:48
No I think it's the shit dude. Like you get a whole bunch of
1:59:50
random different things for like 10 bucks.
1:59:52
Well, now. And they drink some whiskey and
1:59:53
have some Taco Bell. Yeah, My, my, my girlfriend, my
1:59:56
girlfriend's Latina. She's Mexican, all right.
1:59:58
She hates Taco Bell. She's like, this is not.
2:00:02
I'm like, no, this is good shit. You're back and hit it at 1:00
2:00:04
AM if I want. Yeah, I'm like, come on man,
2:00:05
it's good shit. But living in LA, oh man, the
2:00:08
Mexican food there was so. Good, there's no Waffle House on
2:00:10
the road. Well, in the Southeast, hell
2:00:12
yeah. Yeah.
2:00:13
Yeah, yeah. But out there, it was Denny's.
2:00:16
We we actually were talking about that when we were we were
2:00:19
traveling through Ohio. Or or IHOP.
2:00:21
Somehow, yeah, IHOP and Denny's came up and we both got them.
2:00:25
Like I think the last time I went to a Denny's, it was many,
2:00:28
many years ago and I was with a buddy of mine and like the
2:00:30
waitress sneezed on our food and I never went back, I said.
2:00:33
I don't want mayonnaise. Takes your sandwiches, whips
2:00:35
off. There you go.
2:00:36
Fuck, you know what I mean? Yeah, Denny's is gross.
2:00:39
IHOP would be tolerable. IHOP is cool.
2:00:41
I live in front of IHOP in LA on Wilshire was like the longest
2:00:44
road goes from Santa Monica downtown.
2:00:46
Yeah, and there's IHOP in front of us and it was like it was
2:00:48
decent. You know what I mean?
2:00:49
You know what I mean? But but I love Taco Bell.
2:00:52
I love Taco Bell all. Right.
2:00:53
Completely unrelated, but In-n-out Burger is coming here.
2:00:57
How do you feel about that being Yeah and then being have living
2:00:59
in? N Out Burger.
2:01:00
Oh my God, I can't wait. Headquarters are moving here.
2:01:03
Really. Yes, since.
2:01:04
They're all leaving California dude.
2:01:06
RDC. Like I mentioned earlier, major
2:01:08
corporations live in California. They're all even.
2:01:10
I love California though. I want to move back one day so
2:01:14
but In-n-out can't wait. Man is it will live up to the
2:01:16
hype because I've never had an N Out burger and they will be
2:01:18
here. You ever had?
2:01:19
Never had either. You've had Jack Browns.
2:01:22
Oh yeah. Yeah, it's very so OK where it's
2:01:25
a guy like fantastic that like kind of like 1000 Island sauce
2:01:27
on it. Yeah, it's like that, but in and
2:01:29
out. Dude is so good.
2:01:30
You know how much a manager makes in California, like 120
2:01:32
grand a year? What?
2:01:33
Yeah, because they're just print money.
2:01:34
It's like Chick-fil-A. It's like.
2:01:36
I I realize I'm going to get laughed at here and the only
2:01:38
reason I know this is because I've been told this by other
2:01:41
people since Bucky's is such a big phenomenon on buggies is
2:01:46
cool and you can go to Bucky's and apparently be like a big
2:01:49
general manager of a Bucky's and make like 130.
2:01:51
Grand dude, something is up to quarter million the.
2:01:54
Quarter million I was. One the middle of nowhere car
2:01:56
wash and I had out there and said, here's the here's the the
2:01:59
salary for all the positions and the GM was like, but I'm sure
2:02:02
you had I'm sure you live there. No, that's the thing, yeah.
2:02:05
So if you're like, dude, I'm in some gambling debt I gotta I
2:02:07
gotta stop at. Bucky's Oh, you know.
2:02:09
You, I have an ex-wife. I'll just live with the Bucky's
2:02:11
now. I went, I went to Bucky's for
2:02:13
the. I had.
2:02:14
I went, I had Bucky's for the first time in the past year.
2:02:18
Yeah. First time ever in the.
2:02:19
Past I'm ever here on this. You went in there?
2:02:21
Yeah, yeah. It's wild.
2:02:22
You walk in there, it's a lot of mouth breathers.
2:02:24
They're all just kind of like, like, dude, get the fuck out of
2:02:28
way. I'm trying, I'm trying to get a
2:02:28
Gatorade, you know, I mean, but it's just like it is every time
2:02:34
I go there, I'm like, dude, geez, it's it's so wild.
2:02:36
But Bucky's? Bet a total 20 minutes and
2:02:40
Bucky's and you know what? You know what, I purchased there
2:02:43
only for myself. So I I had some family that love
2:02:46
Bucky's and I got them a gift card or whatever.
2:02:47
Beaver Nuggets. Yeah, I bought, bought my
2:02:49
girlfriend little like the little squirrel or whatever it
2:02:52
is. Yeah, yeah.
2:02:52
But you know, you know what I got?
2:02:53
I collect shot glasses. Oh, cool.
2:02:55
And I went in there and I'm like, maybe Bucky's has shot
2:02:58
glasses. They totally do.
2:02:59
I have a Bucky shot glass. Nice cool they got like the the
2:03:03
pulled pork and the the print. That I had to.
2:03:06
I had the pulled pork sandwich. They got one up north of Bowling
2:03:09
Green, KY. Yeah, they do.
2:03:10
They have to stop in there. It's just funny, though.
2:03:12
But you go in there, the the gas is cheap.
2:03:13
Every time I see a bucket, they just just go in.
2:03:15
Yeah, it's kind of fun. Yeah.
2:03:17
You know, but yeah, but the general manager makes like a
2:03:19
quarter million bucks. Yeah, that'd probably say the
2:03:21
highest they make, but. It's not wild.
2:03:23
It is wild. It is wild.
2:03:24
I think the car wash manager makes that shit ton too, Yeah.
2:03:27
You know, but would you want to work there?
2:03:29
No. I don't know.
2:03:32
Of the brisket sandwiches free. Yeah, it's crazy.
2:03:35
They got great bathrooms. I think the one cool thing to
2:03:37
make, I mean, like Taylor's doing it like with content,
2:03:39
Content's cool if you can keep doing it.
2:03:41
I mean maybe hopefully one day you guys start making some.
2:03:42
Cash, yeah, hopefully. You know what I mean?
2:03:44
It's just, but it's all about video.
2:03:46
You gotta get the clips. Yep.
2:03:47
It's like you see comedians like no one watches the full set.
2:03:50
You just they just watch the clips.
2:03:52
People talk about how they selling out arenas.
2:03:54
It's not from the clips, it's the.
2:03:55
Clips yeah, Jeff Dye love that guy.
2:03:57
He just said zanies recently and I was like, Oh my God, it's him.
2:03:59
But I see him all the time on Instagram Zanies and saw that,
2:04:01
yeah, Tyler Butler Fisher. He was another guy that blew up
2:04:05
through like TikTok just doing stupid shit.
2:04:07
And then now the guy's like he has, I've seen his stuff on
2:04:10
Instagram. He's like he lives like in
2:04:11
$1,000,000 house in Austin, you know what I mean?
2:04:13
So it's kind of Wildman. It's we live in a crazy world
2:04:16
coming up. I was like, dude, like, you
2:04:17
know, Internet, whatever. Now it's like everyone's gunning
2:04:20
for it. Yeah, even our dumb shit that we
2:04:22
do is like, I'm not doing social media.
2:04:24
What do we do? We're not doing social media.
2:04:26
And then and then you have to, then you do it.
2:04:28
You have to. I was never a TikTok guy.
2:04:31
I just started. I started really getting tech
2:04:32
talk about two months ago and now it's starting to pop off.
2:04:35
I'm like fuck I guess. I got to keep this thing up.
2:04:37
Yeah, but you know what, man, it does turn into things.
2:04:40
I mean, we met, you know what I mean?
2:04:41
Yes, absolutely. You start.
2:04:42
OK, let's give a shout to everybody.
2:04:44
Armando, right. Our boy Mondo and I was going to
2:04:46
bring it. Yes, Armando takes fantastic
2:04:48
pictures by the way. We both know him.
2:04:50
A picture of that. Cheers to Armando.
2:04:53
Cheers to you guys. He's a big cheers to you.
2:04:55
Cheers, Sir. Tyler Taylor back there.
2:04:58
Thank you so much. He's in overtime.
2:05:01
I think, I think, I think, I think every time I come here.
2:05:05
The only reason you drink while doing.
2:05:08
This. Yeah.
2:05:11
Can I also say usually I'm the one that's kind of like
2:05:14
engineering our podcast. So this has been the first
2:05:17
podcast we've ever done where I'm not stressing anything.
2:05:19
Sure. I'm not just sitting around
2:05:20
going, huh? I hope the audio is OK.
2:05:23
You guys should come back and you should just like once a
2:05:25
month. Or so we will.
2:05:26
We will because it's been a great we're at Garden Groove yes
2:05:29
Studios right in East Nashville, TN on him out knock on the front
2:05:34
door. Taylor will answer if you just
2:05:37
need if you just need like an impromptu I.
2:05:38
Love it man, I try to come here. This is this is awesome.
2:05:41
It's nice and and and quaint and and just awesome and, and we
2:05:46
just it's I don't know, it's really cool.
2:05:48
It's great. A little spot right here.
2:05:49
I can't wait man. I I've been looking forward to
2:05:52
this one too because you know, I'm not the one interviewing so
2:05:54
it's fun. So appreciate it.
2:05:56
One last thing and get back to your serious mode real quick.
2:06:00
You're serious, you are creative, you're driven, you're
2:06:04
independent. What is that common thread that
2:06:06
ties all your things together? I think it's easy just being
2:06:10
consistent. Yeah, yeah.
2:06:12
You're just always doing it. You got to take it as a job
2:06:15
because sometimes you can go like, well, I made a lot of
2:06:16
money today and like, I guess I can take a week off.
2:06:19
No, you never should. You know, just got to just keep
2:06:21
doing stuff because social media people don't think boons, both
2:06:26
boons aren't doing shit unless I'm posting.
2:06:29
It's so stupid. We can be killing it.
2:06:31
But if I post awesome dude, you know, so just being consistent
2:06:34
and social media is a huge part of it.
2:06:36
I try to a buddy Lewis rebel Tucker, I mentioned earlier, we
2:06:39
talked about once. It's like I literally roll over
2:06:41
in bed and get my phone and I start posting immediately and
2:06:43
then I get it done with. I try to in the morning, you
2:06:45
know what I mean? And then and then all of a
2:06:47
sudden you start seeing results from it like some other bar
2:06:51
picked up Boone's everyday because I followed them and I
2:06:53
posted some of those. Hey, we just picked it up, you
2:06:55
know, so just being consistent. Well, let it be known that Tyler
2:06:57
Boone is actually doing his own social media.
2:07:00
Yeah, Yeah. And I know this because the
2:07:02
reason I met you is I was, I think I had a text that DM the
2:07:06
Instagram account originally. And it was you that responded.
2:07:09
Yeah, yeah, yeah. And here we are today.
2:07:10
I had a guy on LinkedIn yesterday hit me up, we
2:07:13
connected and he goes, this is the actual Tyler.
2:07:15
Yeah, Yeah, dude, like what? He was all coolest talk.
2:07:19
You know, I think people think there's like bots responding and
2:07:21
yeah, you know what I mean? So especially we're a bigger
2:07:23
artist. I'm not a big artist.
2:07:24
So yeah, you have to do it all, man, you know what I mean?
2:07:27
What the other guy has to do in Weldon, there's like a million
2:07:30
followers all across platforms because I do it all by myself,
2:07:32
you know what I mean? Also too you don't want to be
2:07:34
given you don't want to hire someone 1000 bucks a month to do
2:07:37
it for. You.
2:07:38
You don't. It's.
2:07:38
A waste of money. We're not.
2:07:40
We're nowhere near, but we got to harm a little thing.
2:07:42
But we do every single thing ourselves.
2:07:44
Anything you see, good or bad, is US.
2:07:46
Yeah, yeah. There's nobody else involved.
2:07:48
Well, I'd just say if you'd be consistent in a year from you
2:07:50
guys will you know, you know what I mean.
2:07:52
I'll give message for you bouncing.
2:07:53
What's your goal with your pod, you know?
2:07:54
We would honestly, it would like you said, we would like to have
2:07:57
some revenue. Yeah, sure.
2:07:59
Some, some, it doesn't have to be big, just some form of stream
2:08:01
of revenue, whether it be a sponsorship.
2:08:03
We've done a few things where we've asked some people we got
2:08:06
to build on that. But some, some sponsorship
2:08:09
maybe, maybe sponsor a trip like a Cincinnati trip, Maybe sponsor
2:08:13
that trip. And I think the thing that you
2:08:16
something like that and not to interrupt, I think the thing
2:08:18
that you had also said was consistency.
2:08:21
I mean, we put out, you know, usually a podcast a week.
2:08:24
We try to be consistent. We try to have good content.
2:08:27
And I think the thing that we've tried to be consistent about is
2:08:31
we try to be a champion for what we do, representing the craft
2:08:35
beer community. Sure, you know, and we don't, we
2:08:39
don't crap on breweries. We don't crap on beer.
2:08:42
I mean, we might say, you know, we drank that beer, not our
2:08:45
thing. But, you know, it's subjective,
2:08:46
right? And so we just try to be out
2:08:49
there championing everybody. I think maybe what you could
2:08:52
maybe do is like what you guys get your platform bigger and get
2:08:55
some more subscribers. You can leverage it and go, hey,
2:08:58
you got this big thing on Saturday, like a, you know, have
2:09:00
that shit on Saturday, like live music and all this fun stuff.
2:09:03
Go, we'll come out and do it live.
2:09:04
PS-150 You know, I mean, just something simple.
2:09:07
Just screw it. We got a podcast out there and
2:09:10
that's one of my buddy Box, who was a DJ guy back in the day.
2:09:13
That's what he did. He used to call it boxing
2:09:16
something, I can't remember the name of it, but he would go with
2:09:18
his podcast live, like a radio thing.
2:09:20
We have like a table and the tent.
2:09:22
Yeah. And he would go live and he
2:09:23
would get paid like 200 bucks just be at a brewery.
2:09:25
That's cool. Yeah, that's cool.
2:09:26
Yeah. We haven't got paid for it, but
2:09:28
we've gotten we've gotten invitations and we got more
2:09:30
coming to come out and do it and we'll give you tickets for the
2:09:33
thing for free, sure. And come out.
2:09:34
So that's kind of a step in that directions.
2:09:36
Well, let's keep collabing, man. If you.
2:09:38
If you. We all, yeah, I mean, we're fans
2:09:40
of yours, obviously. And thanks for thanks for doing
2:09:43
this in our stupid little podcast that you have.
2:09:46
But no, this was great. Thanks for this for, you know,
2:09:50
introducing us to Taylor Taylor having us here.
2:09:53
Taylor, thanks for having us and staying late and.
2:09:57
I got the second hour, you got the.
2:09:59
Second, cheers anyway. Cheers.
2:10:01
Guys, thank you. Tyler Boone.
2:10:03
Yep, Taylor over here. Say your podcast name over the
2:10:06
time. Brewery Underground podcast.
2:10:07
Brewery Underground podcast Thank you at the Garden Groove
2:10:10
Yep Studio. Cheers, our good friend
2:10:13
singer-songwriter. Taliboon.
2:10:16
Cheers. Entrepreneur.
2:10:18
All of that shit, all of it. Taliban.
2:10:20
Let's finish. Let's finish this bottle of
2:10:22
whiskey. OK, cool.
2:10:23
Boom, all right.