Latest / Best of Business / David Mair: Sanford Managing Director on the company's half-year profit more than doubling (dupe)
Transcript
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- 0:16Speaker 2: Well, and we spend quite a bit of time in
- 0:18Speaker 2: the old Smoke Salmond issue. Are having discovered you're paying
- 0:20Speaker 2: well in excess of one hundred dollars a kilo. Sandford
- 0:22Speaker 2: come to the party, as you heard before, having more
- 0:24Speaker 2: than double their half year profits. They're making big gains
- 0:27Speaker 2: sales wise and places like China and the States, which
- 0:29Speaker 2: is good. David Mary, Sandford's managing director, and is with us, David.
- 0:32Speaker 3: Morning, Good morning, Mike. How are you very well?
- 0:35Speaker 2: And as Andrew alluded to a couple of moments ago,
- 0:37Speaker 2: you newish to the company? Are you enjoying it? And
- 0:39Speaker 2: is it a good company?
- 0:43Speaker 3: I'm enjoying it. I've been there just over twelve months,
- 0:47Speaker 3: and yes, I am enjoying it. And is it a
- 0:50Speaker 3: good company? It will become a great company soon.
- 0:52Speaker 2: Okay, what are you doing?
- 0:55Speaker 3: What am I doing? I'm reviewer. I'm reviewing almost every
- 0:59Speaker 3: process within the business. So I think it's fear that,
- 1:03Speaker 3: like a lot of New Zealand companies, centered went down
- 1:06Speaker 3: a path of trying to add value, and that's interesting,
- 1:09Speaker 3: but you have to be very clear that you're adding
- 1:12Speaker 3: more value than you're adding cost. So for many, many years,
- 1:15Speaker 3: more than probably nine years, I think, and many companies
- 1:19Speaker 3: have done this, particularly in the meat industry and things
- 1:21Speaker 3: like that. We're told we have to add value. It's near.
- 1:24Speaker 3: It's I think centered's products. They're great products, like you
- 1:28Speaker 3: mentioned salmon. Our products are fantastic when you see them.
- 1:31Speaker 3: But the reality is it's near commodity. We're price takers.
- 1:35Speaker 3: People don't like to hear. That is, if there's something
- 1:37Speaker 3: wrong with a commodity business. Run well, they can be
- 1:40Speaker 3: very profitable, they can be very good for employees, they
- 1:43Speaker 3: can be very good for shieholders.
- 1:45Speaker 2: How competitive is the market, Well.
- 1:49Speaker 3: If you're a price, the market decides your price, and
- 1:52Speaker 3: price drucks straight through to EBIT. So price is incredibly important.
- 1:55Speaker 3: So often as I go through these processes with teams,
- 1:58Speaker 3: I remind them that really there's no such thing as revenue.
- 2:01Speaker 3: This price times the volume for each for each fighting
- 2:05Speaker 3: that you sell, So it's really important to understand. You know,
- 2:08Speaker 3: if there's a five percent change up or down in price,
- 2:11Speaker 3: it drops through as soon as the invoices go out.
- 2:13Speaker 3: A plus one is five percent on volume. You don't know.
- 2:17Speaker 3: It depends on your cost structure. Most companies do not
- 2:20Speaker 3: have a sorry pologies. Most companies do not have a
- 2:24Speaker 3: plan to improve productivity. Yet we argue about what we
- 2:28Speaker 3: should be paying. We've got this living wage stuff and
- 2:30Speaker 3: everything going on. If you pay people more money but
- 2:33Speaker 3: there's no productivity, there's a natural into.
- 2:36Speaker 2: That, correct, right? Is there a story to be told
- 2:40Speaker 2: around one New Zealand as the producer of this product
- 2:44Speaker 2: and two the health bit to fish?
- 2:49Speaker 3: I think there is so again, you know, I'm sure
- 2:52Speaker 3: you know. I worked at scalar Up for a number
- 2:53Speaker 3: of years since twenty eleven. I was managing director there.
- 2:56Speaker 3: So my sort of view is New Zealand's tiny in
- 2:59Speaker 3: the scheme of things, and there's one thing they want
- 3:02Speaker 3: from us, and it's high quality protein. And so when
- 3:05Speaker 3: I was at scaler Up, I thought a lot about milk.
- 3:07Speaker 3: I was on the board of A two milk from
- 3:08Speaker 3: two thousand and eight to two one five. To me,
- 3:11Speaker 3: that's something we just need to get our head around.
- 3:13Speaker 3: It's not about branding our fish necessarily. I mean, the
- 3:18Speaker 3: King salmon is fantastic product, but it's compete the volumes
- 3:22Speaker 3: of Atlantic salmon. It's almost nothing. You're talking about health benefits.
- 3:26Speaker 3: I think there are health benefits, but you can't rush
- 3:29Speaker 3: and spend a lot of money and suddenly think you're
- 3:31Speaker 3: going to sell the benefits of health products into China.
- 3:34Speaker 3: It's just wherever. It's just very, very difficult. And you know,
- 3:38Speaker 3: a game with health products, you've got to be careful
- 3:39Speaker 3: about claims. So, you know, BA two experience was good,
- 3:42Speaker 3: good learning there. But I think one thing I should
- 3:46Speaker 3: say is I when I took on this role, I
- 3:50Speaker 3: agreed with sirob the year and one other director that
- 3:54Speaker 3: this is at least a two year turnaround. So the
- 3:58Speaker 3: results are pleasing, and I hope our team feel proud
- 4:01Speaker 3: of what they've achieved. But at the same time, this
- 4:03Speaker 3: is just the start. That's what I meant that soon
- 4:06Speaker 3: good well.
- 4:07Speaker 2: I wish you well and we'll talk more about it
- 4:09Speaker 2: as the turnaround continues. Appreciate your time. Congratulations David Mea,
- 4:13Speaker 2: who's the same Ford Managing Director.
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