Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / Busienss Continuity: Do You Have a Plan? Special Guest: Assaf Lowenstein

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Busienss Continuity: Do You Have a Plan? Special Guest: Assaf Lowenstein · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

• 0:00
  Coming up on this episode of The Spiro podcast.
• 0:04
  yeah I'll just give her my password.
• 0:06
  Yeah I'll just give them my thing now there is a saying, you know,
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  you know who you're getting married but you will, but
• 0:14
  you don't know who you're getting divorce from.
• 0:17
  Right.
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  But this, this, this VA can be, you know,
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  the most sweet person you hire.
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  She, she or he can be the most, you know, adoring person.
• 0:29
  But then at a flip of a switch,
• 0:32
  you know, and we can, you know, it's you in psychology, right?
• 0:36
  You don't know what person you're going to meet when things go south.
• 0:41
  Welcome to the Spiro podcast.
• 0:44
  Managing your real estate photography and videography business
• 0:48
  with your hosts, Todd Kivimaki
• 0:51
  and Craig Magrum
• 0:55
  Hi, and welcome to the Spiro podcast.
• 0:57
  Managing your real estate photography and videography business.
• 1:00
  Spiro.
• 1:01
  As you might know, if you've listened or watched before,
• 1:05
  and if you don't know,
• 1:06
  what we're going to tell you is a software platform designed to help you grow
• 1:10
  and manage your day to day real estate media business.
• 1:13
  I'm Craig Magrum, host of the podcast.
• 1:15
  Welcome back to another week.
• 1:16
  If you're returning first time, welcome to new listeners and new viewers.
• 1:21
  We are so glad that you've joined us and we appreciate that.
• 1:24
  We don't take that for granted.
• 1:26
  Along with me each and most every week,
• 1:29
  the co-host and owner and founder of Spiro Todd Kivimaki.
• 1:33
  welcome back to another week, Todd.
• 1:35
  Craig Good to be here.
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  We took a week off. I'm sorry, y'all.
• 1:39
  I was getting the question, are we going to have another one for this week?
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  So we are
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  we were
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  we got tangled up with a Thanksgiving schedule, I think is what it was.
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  Craig and I didn't plan the best.
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  So my fault, but good good to be back on here.
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  And we've got an exciting topic today.
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  This is one that was presented to me and we'll introduce our guest speaker today.
• 2:02
  But was presented to me.
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  I thought, Ha, I don't have that and I think I need that for sure.
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  That's important.
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  So really excited about covering this today.
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  Yeah.
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  When I saw the topic, I'm like, Huh, yeah, that's kind of important.
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  And I haven't thought through enough of that, but
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  I didn't think through that for my own business when I had it.
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  So yeah, this is going to be some really good information
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  we're excited to share with you, and I'm kind of excited.
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  We've got a whole slate of guests that we're going to be scheduling
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  to join us here on the Spiro podcasts,
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  especially, you know, for the end of the year here and going into 2025,
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  it's going to be fun. We're going to have a lot of fun
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  Craig, we ran out of things to say,
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  Yeah, so we bring in the real experts now, right?
• 2:47
  Yeah.
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  All right.
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  All right. Well, let's not drag this out.
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  We always like to give you some updates on the Spiro software.
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  You know what?
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  What?
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  We're working on ideas that have come in, so today, I'll let you take your 30
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  seconds, 2 minutes to us
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  to go over the updates on Spiro.
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  Yes, happy to do so.
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  Updates coming up on the potentially scheduled for the 18th of this month.
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  That's well, I won't tell you when it is from today
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  because it's different for you, Think,Todd. But the 18th of December,
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  we're looking to give you another option for video storage via Dropbox.
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  It will streamline things for you even further because Dropbox
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  is already integrated in a part of the workflow of using Editors.
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  So happy to launch that.
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  Also adding about four new features to the Create appointment
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  function that we launched about a month ago.
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  A couple other various updates, but
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  we will note those those two are the biggest ones to you.
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  I do want to use some of this time
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  to let you know about some training we have coming up.
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  So Shannon and I, who's
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  Shannon's our VP of product at Spiro, and she helped me grow and scale.
• 4:00
  Wow. As well. She's recruited agents.
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  She's managed agents.
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  So she has a great idea about not only real estate,
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  real estate photography, sales, the whole nine yards.
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  We did a presentation
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  at Eli Jones's conference, the repp conference, about brokerage deals,
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  and this is probably our number one ask this is probably my number one
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  asked question is when people, you know, how did you scale to be the size you did?
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  And that is through brokerage deals.
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  So we covered about 45 minutes of it
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  and the rep conference and we knew that that just would not be enough.
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  So on January 9th, 2025,
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  we will be doing a much more in depth.
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  We will have time for Q&A.
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  And it's a free webinar.
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  No cost to you.
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  We'll put time, place, location on where to sign up for in the show notes.
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  But mark that down.
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  We'd love to have you on there and want you to participate.
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  And because this is the number one thing that helped us grow Wow.
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  To the size that we have
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  Awesome.
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  It's going to be great information to get.
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  So yeah, make sure you get signed up.
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  And again, as Todd said, we'll have the information in the show notes for you.
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  So awesome.
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  Anything else you want to add or you?
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  Good.
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  That is it.
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  Let's get to our I'm excited to dive in here
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  because I have a lot of questions to learn today, too.
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  So let's jump right in.
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  Right.
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  So as you guys know, we like to talk about the business of real estate,
• 5:26
  photography and videography.
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  Lots of great resources out there on the creative side,
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  we really kind of dive into the business side in a very important topic.
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  That kind of a shame.
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  Todd and I both have admitted we haven't.
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  Maybe thought through quite enough is the issue of business continuity.
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  So you know what?
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  What do we mean by that?
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  Well, God forbid something happens to you as the owner of your business,
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  What happens to your business?
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  There's a lot of a lot of
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  things to think through with just that One question.
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  What happens to my business if something happens to me?
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  And Todd, you you met somebody.
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  Was it at PMRE or was it a REPP?
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  I've known this individual just through a
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  I met yes, I've met him at conferences and we talked this year
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  at REPP specifically.
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  But yeah, I've I've known this individual just through online
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  - conversations - interactions.
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  Right. Awesome.
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  Well, he's got a wealth of knowledge, owns his own real estate
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  media business also has a background in I believe
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  it's like data security information, business continuity.
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  We're going to let him kind of flesh out, oh, all of his background.
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  But Todd do you want to introduce our guest this week.
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  Yeah, super excited.
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  Many of you know him. He's very active online.
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  So Assaf Lowensteing is on with us today.
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  Assaf, welcome to the show.
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  Yeah, welcome.
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  Hi, everyone.
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  Thank you.
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  Super excited to be here and first time
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  doing any kind of podcast or online recording.
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  So excited to be here and thank you for having me.
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  Yeah, yeah, we're glad to have you now.
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  now Assaf you email me about this topic and I read it
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  and I went, okay, one first, what is he saying?
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  And then two, I read it again and I went, Wait a minute, I,
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  I haven't thought about this.
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  And that actually was more
• 7:26
  of a learning than like, hey, I don't need to know this.
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  This was this was a this was a good thing
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  for me to find out because, like, I have not thought about this.
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  So as mentioned, you know, business continuity,
• 7:38
  what happens when something happens.
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  But before we get there, I just love to dive in a little bit.
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  You own and operate a real estate photography business.
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  Can we go there first?
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  Do you mind sharing with us how you got into real estate
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  photography and just give us a little
• 7:55
  an idea
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  of the type of company you operate and, you know,
• 7:59
  just bring the viewers up to speed about your real estate photography business.
• 8:03
  Yeah, absolutely.
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  So, so first of all, before that, a little bit
• 8:08
  a short a trip down memory lane
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  before doing real estate media for almost 17 years,
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  I was doing tech basically, mainly around
• 8:19
  testing and task
• 8:22
  management and smaller companies, larger companies.
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  And before I started this in 2019,
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  I moved to the US with my family.
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  My last position was with PayPal.
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  Basically, I started that back home and I relocated here
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  with my wife, three kids and mostly with PayPal.
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  I was doing I was wandering around, but
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  that was my first introduction to information security.
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  So you see a CISSP certification.
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  Whoever wants to learn a little bit more about that can Google. But
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  and then sadly, June last year,
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  they decided to part ways and I was
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  wandering around.
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  I knew that I wasn't going to go back into corporate.
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  A lot of companies, a lot of tech companies were,
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  you know, finding
• 9:27
  doing their own reduction in forces.
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  So a lot of talent people were out there.
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  I came to learn about businesses in the U.S.
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  and real estate in the U.S.
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  so I knew I wasn't going to go back to corporate.
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  So initially I wanted to do something about drones, right?
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  I love aviation's. Anything around drones.
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  I learned that the you know, that that the learning curve
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  is probably pretty, pretty
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  challenging.
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  And also the entry barrier with equipment and certifications as well.
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  If you want to do things like commercial, you know, infrastructure inspection
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  and stuff like that.
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  And then I came across
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  surprise, surprise, Eli Jones, right?
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  And it kinda clicked because,
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  Hey, I can fly Drones is part of my day to day.
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  I always loved photography.
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  My wife and I also started investing in real estate,
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  so that would put me into a good proximity
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  with real estate agents and potential investors as well.
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  So that's a good mix of people to be around.
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  And and I wanted to do my my own thing.
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  I'm good at following processes and building working processes, etc..
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  So this is what I've been doing for many years.
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  And I decided, okay, I'm going to dive
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  into real estate media and
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  that the rest is history.
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  So I've been doing this
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  seriously since the end of 20.
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  I would like to see end of 2023.
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  I had to go back home for a visit, for a longer visit.
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  And so only Instagram, but not really shoot.
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  And so
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  and I'm officially finishing my first year with the business.
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  Yeah. Nice.
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  That's incredible.
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  What is the name of your business?
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  So it's Builds n' Lenses
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  pretty much like in and out
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  of Arizona.
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  Yeah.
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  Well, great technical background for sure that you're bringing to your business.
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  So very cool.
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  Well, what a cool story.
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  Assaf
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  I hear so many stories
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  like this where people came from another business
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  and not even a related business, but kind of the same thing either.
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  Love drone, technology, photography.
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  I still am amazed every day at how this business
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  of a real estate media business can tie together so many,
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  so many common threads of us, you know, like myself, like I went to school
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  for tech, love, photography, love, videography, had a systems brain
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  and like, narrowed and found my way, like
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  into real estate photography.
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  It's amazing because if you want to be
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  a solo entrepreneur, you can and you can be very creative.
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  And but if you want to build a business too, it's a fabulous niche
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  that has really not been uncovered a whole lot.
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  And if it has, we're competing with like, if you want to grow and scale business,
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  you're competing with other individuals in town
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  that are creative brains or might not want to grow a business.
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  So and I know nothing against them,
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  but I just say that and this was mentioned at the conference,
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  you know, you're competing against other photographers.
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  So if you want to be a business owner, it's really cool that you can put yourself
• 13:01
  in a niche where you're competing against people there.
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  Like, I don't know that I really want to do this full force.
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  I might want to do something different so that you can grow and scale a company.
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  So just need to kind of hear that as well.
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  Talking about going back to your email that you sent me, I read it
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  and I had this little drop in my heart because I thought, Well, crap,
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  what if something happened to me?
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  You know, I casually talked about this to my wife.
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  You know, I think first off, like,
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  this is somewhat morbid, but we have to think about it, right?
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  I mean, I thought about this like,
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  I don't think anybody knows the password to my computer.
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  Yeah, that password into my computer
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  unlocks the whole world to my business.
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  It it unlocks my password keeper that only is on the computer
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  that I don't even know because I have to copy and paste it.
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  There's documents that are secure.
• 13:56
  There's accounts that are secure on there.
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  And I told my wife I was like, Well, you're just going to have to like,
• 14:02
  if I die, you're just have to take my thing.
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  Like, hopefully I don't burn out
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  because you're going to need my finger to get onto my laptop.
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  Like I didn't know what else to say like.
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  And that was my solution, which was terrible.
• 14:16
  And we're going to get to better solutions through all the knowledge you have.
• 14:21
  You got to keep your fingers.
• 14:24
  Yeah.
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  So Assaf that is
• 14:27
  that's not the greatest way to set it up but that's the way my brain goes is like
• 14:31
  but so the idea of business continuity is this idea of if something happens
• 14:37
  to the business owner, as the business owner, we all operate small businesses.
• 14:42
  There's a lot that is in our brain only.
• 14:46
  And how do when something happens,
• 14:49
  we have other loved ones, we have other employees,
• 14:52
  and we want to make sure that they're set up to continue
• 14:57
  in the event that something difficult happens.
• 15:00
  Is that it would that be kind of your idea
• 15:04
  of what the definition of of what we're going to discuss today is?
• 15:08
  Yes. A hundred percent I mean, first of all,
• 15:12
  business continuity and disaster recovery, right?
• 15:15
  These are things that every business, no matter how, how big or small
• 15:19
  it is, need to consider,
• 15:23
  plan, train and test and be ready for.
• 15:27
  Right.
• 15:28
  I was looking so early this year when the information security and
• 15:32
  availability, which is part of the CIA, we can talk about that maybe later
• 15:39
  was still you know, up there fresh
• 15:41
  and it immediately came to mind like I'm the only operator.
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  I mean, my wife, my my better half, as I call her,
• 15:50
  she knows about the business, but she doesn't know about the business.
• 15:54
  Yeah, right.
• 15:55
  And I tell you stories this this plan, this agent he did that.
• 15:59
  He she did that.
• 16:01
  But what if, you know, and there's
• 16:05
  what we call the beer truck test, right?
• 16:08
  What if a beer truck
• 16:09
  What if the beer truck struck me, You know,
• 16:12
  hits me in the middle of the road, and we all have risks, right?
• 16:16
  We when we go outside every morning, we take risks.
• 16:19
  And what what happens to the business then?
• 16:23
  I mean, she has no idea what's my what my password is.
• 16:27
  What's my you know, my my password to my cell phone.
• 16:32
  Right.
• 16:32
  How should how can we reach out to,
• 16:36
  you know, to HD Photo Hub if something happens, right.
• 16:40
  And when needs to take off.
• 16:41
  Maybe the ordering page for 24 or 48 hours, maybe more.
• 16:46
  You know, someone needs to make delivery.
• 16:48
  If I did shoots yesterday and clients are waiting today,
• 16:53
  what happens to those, you know, deliveries that we need to do
• 16:56
  if I have scheduled shoot for today and I'm, you know, God forbid, hurt today,
• 17:03
  someone needs to talk to them.
• 17:05
  Right. So everything around that.
• 17:07
  So I was really looking at it from a solo operator.
• 17:11
  But but but again, Wow video tours need to have one, Spiro as a software
• 17:17
  company needs to have one, and every one of those companies has a different,
• 17:21
  you know, spectrum of threats and vulnerabilities and risks.
• 17:26
  Derivatives of those. Right.
• 17:28
  And risk that should be addressed
• 17:32
  Say, we're talking to a solopreneur,
• 17:34
  very small business boutique, you know, real estate photographer.
• 17:38
  Where would someone like that even start?
• 17:40
  In thinking through this process and starting to put a plan into place?
• 17:44
  What what are the steps that, you know, they should start following?
• 17:48
  Excellent question.
• 17:49
  Yeah.
• 17:49
  So, so first of all, we need to understand and, you know, and again,
• 17:53
  we need to understand the the spectrum of risks that the business has.
• 17:58
  Right.
• 17:59
  And with a with a solo operator
• 18:03
  it's from,
• 18:05
  from the way I see it, the biggest risk is
• 18:07
  that I'm not available for some reason.
• 18:11
  Right.
• 18:11
  The most you know not we are not shooting in the middle of the desert.
• 18:16
  So the risks are, you know, I'm being in a car accident.
• 18:20
  I was injured in some way.
• 18:23
  You know, these are these are the scenarios that we're talking about.
• 18:26
  And because it's a solo operator, business,
• 18:32
  the risk is that no one
• 18:34
  is there to keep this train moving forward.
• 18:37
  Right.
• 18:38
  No one is there to drive things forward.
• 18:41
  The second thing is that you got to know
• 18:44
  what you have in order to, you know,
• 18:47
  build the plan and and proceed through it.
• 18:51
  Right.
• 18:51
  So the first thing is to basically map everything you have right?
• 18:56
  So it's passwords, your bank
• 18:59
  account, your delivery systems.
• 19:03
  get a good password
• 19:05
  manager and basically store all that information in there.
• 19:09
  Right.
• 19:09
  So you have bank accounts, the vendors you have,
• 19:12
  you have and I and I actually got it right.
• 19:16
  So so you have your social media accounts, you have your phone passcode,
• 19:20
  you have your credit processors,
• 19:24
  where are your LLC documents?
• 19:26
  How you how can you reach out to your insurance agent?
• 19:31
  What's the phone or his what's his phone number?
• 19:35
  Your CPA?
• 19:37
  All of those entities need to be mapped and documented.
• 19:43
  Personally, I have all my passwords in a
• 19:46
  I use keepass XP that's local.
• 19:50
  So everything is local and it's been backed up with
• 19:53
  with a master password, which regardless of this,
• 19:57
  I strongly recommend everyone to use a password manager
• 20:01
  with the master password and let the manager
• 20:04
  create your own password for your different website.
• 20:07
  Not to use passwords.
• 20:10
  We put that
• 20:12
  my wife Lee, she she knows where
• 20:15
  to find this copy for Builds n' Lenses it's in Google Drive.
• 20:20
  You know what's the master password she has that you know set aside
• 20:25
  so she knows okay if something happens, she knows where to go,
• 20:29
  how to grab that, how to load her own, you know, under her own account.
• 20:33
  Yeah.
• 20:35
  Keep that XP open.
• 20:36
  It and she has everything right.
• 20:39
  She now knows everything she she needs to know.
• 20:42
  So this is where I would start.
• 20:45
  It's excellent.
• 20:46
  So Assaf
• 20:46
  Let me unpack that a little bit,
• 20:48
  ask you a couple questions just about the password manager,
• 20:51
  because I am using a password manager, but I don't think I'm maximizing all of it.
• 20:57
  The idea just to maybe clarify here, a password manager is a
• 21:02
  a either a local or a cloud based system.
• 21:08
  That is, you are setting as the user.
• 21:12
  There's a main password to get into this manager.
• 21:17
  There's extensions and you install it on your devices.
• 21:20
  And then from there you allow this password manager
• 21:24
  to not only fill in your passwords when you go to that site,
• 21:28
  but you allow it to create those passwords. Yes.
• 21:32
  Because the idea is and I did it for many years,
• 21:35
  I use the same password for everything and I use a very simple password.
• 21:39
  And then and and that's just not good.
• 21:43
  We want that.
• 21:45
  So you need to use something secure.
• 21:47
  Hackers are getting very good
• 21:48
  at understanding passwords and cracking those passwords.
• 21:53
  And so a password manager is doing that.
• 21:55
  Now, you said something about can you tell me the main difference?
• 21:57
  So you use the idea.
• 21:59
  I didn't write the name, but you said it's local.
• 22:01
  So local versus in the cloud.
• 22:03
  Why did you choose again?
• 22:05
  What was the password program you used and why did you choose that one?
• 22:09
  Yeah, so I'm using Keepass XP.
• 22:13
  Okay, it's for Mac.
• 22:15
  I, I don't remember if it has like a Windows version,
• 22:20
  but it's basically a local key store.
• 22:23
  It doesn't use any cloud storage.
• 22:26
  There were some recent hacks into
• 22:31
  I think it was one one password or some or LastPass the one of those.
• 22:36
  And to be honest, I'm not familiar with any recent hackings.
• 22:40
  You know, I stood for obvious reason.
• 22:43
  I stayed away from the information security world.
• 22:47
  So I'm not as well versed in recent news.
• 22:51
  I can tell you that I do also use Bitwarden
• 22:54
  for my VA’s work
• 22:57
  Okay.
• 22:57
  She accesses my my Instagram and my
• 23:03
  my nordvpn password.
• 23:05
  So she just, you know, she's part of the organization.
• 23:08
  You can set up an organization over there and she's part of that.
• 23:12
  So she doesn't know the actual password or use it.
• 23:16
  yeah, so okay, so I'm so glad you mentioned that.
• 23:18
  So it sounds like you're using two different processes here.
• 23:22
  The local Keepass XP
• 23:25
  is what you use and then you shared with your wife,
• 23:28
  but then also in your business for your VA and other people for your business,
• 23:34
  you have chosen not to give them the log in and password
• 23:37
  and you've added them to bit.
• 23:39
  Warden There's one password.
• 23:41
  LastPass There's a million of them out there.
• 23:43
  But the idea is let's add that individual as a user and then
• 23:48
  how does that program facilitate
• 23:51
  your VA to get into your accounts?
• 23:55
  Yeah, So it was a little bit of,
• 23:57
  of, of an uphill struggle or some some knowledge gap over there.
• 24:02
  But essentially, you know, in a nutshell bitwarden has
• 24:06
  this organization
• 24:09
  structure or notion
• 24:10
  where you create an organization in there
• 24:14
  and you create the login entries that you want to share, right?
• 24:19
  And you basically invite someone else to that organization.
• 24:24
  And when they try to log in, it's the Instagram.
• 24:28
  It will pick up, you know, based on the information it has in there.
• 24:33
  So and it will allow them to log in without knowing the passphrase.
• 24:39
  So it's really yeah.
• 24:41
  When when once it works, it works beautifully without without hiccups.
• 24:46
  It just took some time to figure this out.
• 24:49
  Yeah.
• 24:50
  And this is something that we didn't always used to do at Wow.
• 24:53
  And we we have adapt,
• 24:55
  we have adopted and just everything about it, it's more secure.
• 24:59
  But also when, when people transition, it
• 25:03
  just allows you to quickly and easily cut all of that off.
• 25:07
  So I assume you're probably just
• 25:10
  in the idea of putting adding someone to an organization.
• 25:13
  You can take them out of the organization or if they travel or whatever
• 25:16
  it is, you can just disable their account and then boom, they are,
• 25:20
  they are disabled.
• 25:20
  And, and do you know Assaf in those programs?
• 25:24
  Is it typical?
• 25:25
  So if you share your Instagram password with your VA through this bitwarden
• 25:32
  they can use it when they're signed in,
• 25:33
  do they ever have access to actually view that password?
• 25:37
  no, no.
• 25:40
  So it's it's a role based access, our back as it's called, basically.
• 25:45
  And they're just users, right?
• 25:47
  So they're not admin to my account to my bitwarden account.
• 25:52
  Now one thing to say Todd about what you about
• 25:57
  your previous comment a lot of people and I see this in the community are
• 26:04
  are choosing to yeah I'll just give her my password.
• 26:07
  Yeah I'll just give them my thing now there is a saying, you know,
• 26:11
  you know who you're getting married but you will, but
• 26:15
  you don't know who you're getting divorce from.
• 26:18
  Right.
• 26:19
  But this, this, this VA can be, you know,
• 26:23
  the most sweet person you hire.
• 26:26
  She, she or he can be the most, you know, adoring person.
• 26:31
  But then at a flip of a switch,
• 26:34
  you know, and we can, you know, it's you in psychology, right?
• 26:37
  You don't know what person you're going to meet when things go south.
• 26:43
  Right?
• 26:43
  You can say something and they'll be like, well, you know what?
• 26:46
  I'm going to delete your account right now.
• 26:48
  And and and that's it. So
• 26:52
  I don't
• 26:53
  you know, there's a level of trust that trust should be gained.
• 26:57
  I will never give this amount this so much access as if, you know,
• 27:03
  giving the actual password to a VA, someone who had never met,
• 27:07
  someone who may be interviewed a couple of times.
• 27:11
  Yeah, that's something that will never happen.
• 27:14
  I think some of us have the personality and it may maybe more
• 27:18
  in the creative realm that we want to trust people.
• 27:21
  Maybe as humans we want to trust people, but as a creative,
• 27:24
  we might be a little more lenient in the idea of systems.
• 27:29
  And the thing about it is, if it just helps you connect this in your brain,
• 27:34
  like it's not, don't think it like you're thinking something bad about that.
• 27:38
  VA like that.
• 27:39
  You won't give it to them.
• 27:40
  Do it because you're protecting yourself.
• 27:42
  You're protecting your clients, and they can still get everything they need.
• 27:47
  They can get access, but you're protecting everyone involved, even them.
• 27:51
  Because if you think about it now that VA, if you give them
• 27:54
  that log in and password they have,
• 27:57
  there is a pressure on them if you don't realize it or not.
• 28:00
  I've realized this over the years that as we give people information here
• 28:04
  at Wow, that that means they get pressure.
• 28:07
  There's a pressure
• 28:09
  sometimes over the years there, I've had some people share some information.
• 28:13
  They shouldn’t have share with others, and not that it was earth shattering.
• 28:18
  It's just it put so much pressure on that person because that individual
• 28:22
  now knows something and they feel burdened by that.
• 28:26
  So that at least helped me and my brain.
• 28:28
  And actually, it's a lot easier when you start doing this
• 28:32
  because if you're keeping track of passwords
• 28:34
  and you're typing them out and you put them on Google Drive,
• 28:36
  but nothing's going to be picked up sooner than what you think
• 28:39
  and you're going to have something compromised.
• 28:43
  Absolutely.
• 28:44
  Yeah.
• 28:45
  So password manager, we all need to get
• 28:48
  we need to understand what our sphere is like, where we
• 28:51
  where we have some gaps that so Assaf say we go and we do the password manager
• 28:56
  we get that set up, what, what should our next step be.
• 29:00
  Is there something we didn't think about with that or is or
• 29:02
  where would you go next to say, hey, this is, this is
• 29:05
  one step closer to being covered in the event of a disaster.
• 29:08
  Yeah.
• 29:09
  So, so the next thing that I would do that I plan to do with
• 29:13
  my business is basically come up with an with an SOP
• 29:17
  a standard operating procedure like a day one checklist
• 29:23
  what what you know.
• 29:24
  Okay Assaf was hit unfortunately by a big truck.
• 29:29
  Right. Someone needs to pick up from here.
• 29:31
  So this document needs to be in a well known place,
• 29:35
  you know, to your significant other or anyone else
• 29:38
  that you chose to pass the, you know, pass control to.
• 29:45
  It can be
• 29:46
  maybe a good friend, maybe someone else from the from the family
• 29:50
  and they need to be able to open this document and just follow it.
• 29:57
  Right.
• 29:58
  So first thing is communication, right?
• 30:01
  We need to talk to our clients, right?
• 30:04
  We need to let them know that something happened.
• 30:07
  Maybe it can be through a social media post.
• 30:10
  And if you have a newsletter, we can do that.
• 30:14
  Maybe a text message, right?
• 30:16
  We have potentially we have
• 30:19
  agents who are waiting for media delivery, right?
• 30:22
  So we need to reach out to them.
• 30:24
  Hey, something happened.
• 30:26
  We got you we are going to take care of you.
• 30:29
  We're going to deliver as promised. Right.
• 30:32
  So for that to happen, that person need to know at least
• 30:36
  how to make delivery right now.
• 30:39
  One one aspect of that that we didn't talk about yet is having a VA, right?
• 30:44
  So if your VA is doing delivery, then obviously you're well-prepared.
• 30:49
  Right? Right. So he or she can do that
• 30:53
  If you have
• 30:55
  appointments
• 30:57
  scheduled for the next day, you need to reach out to them.
• 31:00
  Right. Okay. This is not going to happen.
• 31:03
  Here's a list of other referred photographers, you know, business people
• 31:08
  that that we know that can potentially help you.
• 31:12
  Right.
• 31:12
  If you want to be like super valuable and super productive, you can you know,
• 31:17
  whoever is running the business now can reach out to those photographers.
• 31:20
  Hey, listen, this happened.
• 31:22
  We need you to help us out.
• 31:24
  Can you accommodate these shoots? Right.
• 31:26
  Something like that.
• 31:31
  Next,
• 31:32
  I would reach out to the ordering platform.
• 31:35
  Right.
• 31:36
  So for that, we need to have either an email or a phone number.
• 31:40
  We give him a call.
• 31:40
  Hey, this and that happened we need to pull down
• 31:44
  for, I don't know, 24, 48, 72 hours.
• 31:48
  We need to pull down the ordering page
• 31:51
  and put like a banner or some type of a message.
• 31:54
  Listen, this happened.
• 31:56
  If you want more information, please call us or
• 31:59
  write us an email and we'll get to you as soon as possible.
• 32:02
  Something like that.
• 32:03
  And again, have these templates like ready.
• 32:06
  So whoever
• 32:09
  operates the
• 32:10
  business now doesn't need to think about that, right?
• 32:13
  Just copy paste. Basically, this is the verbiage.
• 32:16
  Just put that in in, in our in our ordering page.
• 32:21
  If you have a VA, same thing, reach out to them.
• 32:25
  How to reach out.
• 32:26
  We're going back to the assets list from before.
• 32:29
  Right.
• 32:30
  So if you communicate by Slack, so this is the slack this is the VA write
• 32:36
  A few words this and this happened.
• 32:38
  We're going to either,
• 32:40
  you know, maybe closing business for a week or something like that.
• 32:44
  Just for you to know, because she or he are part of the business.
• 32:47
  This is how I treat my VA she’s part of my business.
• 32:52
  We're going to
• 32:54
  stop operations for a week and we'll let you know what's going on
• 33:00
  then.
• 33:00
  Insurance agent.
• 33:02
  You know, we need to talk to our insurance agent.
• 33:05
  We need to talk to our CPA.
• 33:07
  We need to check financials.
• 33:10
  Right? Okay.
• 33:11
  What's the what's the standing balance?
• 33:14
  How many, how much money do we have in our in our bank accounts, things like that.
• 33:18
  So just have a checklist
• 33:21
  that will go through those items that will at least set the, you know,
• 33:27
  24, 48 hours, first critical hours
• 33:32
  that will stabilize the business.
• 33:34
  And and and make things clearer for what to come.
• 33:40
  Man this is so good, Todd, I can't help but think right now,
• 33:44
  you know, this time of year when in much of the US,
• 33:47
  things have slowed down a little bit activity wise in terms of shoot.
• 33:50
  And we've talked so much about working on your business,
• 33:53
  not working in your business during that time.
• 33:56
  This is a perfect time
• 33:57
  to start putting together this sort of contingency plans, Assaf.
• 34:00
  This is great stuff. Thank you for sharing this.
• 34:02
  Yeah, yeah.
• 34:04
  This is this is super one question I had for you Assaf was
• 34:09
  so we
• 34:10
  talked about setting giving some of this information.
• 34:14
  I think one thing that popped in my brain is like, we want to make it
• 34:17
  super simple for the other individual to do this because remember, say
• 34:21
  this is your wife and she's doing this.
• 34:25
  And I think of my wife doing this.
• 34:26
  Like not only is this
• 34:28
  like she has to bear the burden of you not being here anymore,
• 34:33
  but she's got she has this burden almost that, like, this is my thing.
• 34:38
  Like, I started this, like she supports me in it, but this is my thing.
• 34:42
  And now it's like this burden for her.
• 34:45
  She's emotionally trying to figure out she's got the kids figuring out.
• 34:49
  And then not only that, but you're saying, Hey, by the way,
• 34:51
  could you go run the business? What?
• 34:52
  I spend 100% of my time doing and yeah,
• 34:56
  can you try to draft a clever letter?
• 35:00
  Not clever, but can you try to draft an appropriate letter to our clients?
• 35:05
  She doesn't know your clients She doesn't know our client.
• 35:07
  She doesn’t know any realtor. So I think
• 35:10
  starting is key, but also just understanding and making it
• 35:14
  simple doesn't have to be complex, but giving as much information as possible
• 35:20
  to my question of
• 35:22
  of what the plan is when something happens and this is a little bit outside
• 35:26
  of creating the plan.
• 35:27
  But what to you know, you mentioned
• 35:31
  like, hey, we'll shut down business a week, maybe we're shutting down.
• 35:34
  Would you suggest that
• 35:38
  as the business owner,
• 35:39
  you're having a conversation with that next person as to
• 35:44
  what would you like to happen?
• 35:46
  You know, maybe maybe my wife would want to run it.
• 35:49
  Maybe she doesn't. I don't actually know that.
• 35:51
  Is that would you suggest having that conversation?
• 35:55
  Absolutely. Absolutely.
• 35:56
  I think it's it's crucial, right, Because if the other person
• 36:01
  has no
• 36:02
  interest and this is part of of of getting ready.
• 36:06
  Right.
• 36:06
  Because it is 100% possible that after, you know, communicate
• 36:12
  with everyone making delivery, referring to other photographers,
• 36:18
  we decide to close shop
• 36:21
  and, you know if if I'm you know so
• 36:25
  if I'm only like you know again God forbid these are horrible scenarios.
• 36:29
  Right.
• 36:29
  But if I'm like only injured right, then I'll be up and running in a month.
• 36:34
  Right. And we'll figure it out from there.
• 36:37
  But if I'm not here anymore, right, then and again, these are horrible thoughts.
• 36:43
  But, but my, my wife, we she she will be able to.
• 36:47
  Okay, I'm not doing this right.
• 36:49
  We're, I don't know, packing things and going back home
• 36:54
  or anything like that.
• 36:55
  But absolutely. Yes. I mean,
• 36:57
  one thing I'm sorry because my brain just started working.
• 37:00
  So this this contingency plan or this, you know, disaster recovery.
• 37:05
  So this is I was kind of thinking this as past, like if I wasn't here any longer.
• 37:10
  But this is this isn't just that.
• 37:12
  This is if I can't come in every day
• 37:14
  and do what I'm doing, like this is a plan is if I can't walk.
• 37:18
  I mean, we can't go shoot houses.
• 37:19
  I can't walk if I can't talk or if I'm if I'm in a coma.
• 37:23
  So this is more than that, correct?
• 37:26
  Yes. Yes, absolutely.
• 37:28
  I mean, again, I'm looking at the most
• 37:32
  severe or extreme
• 37:35
  cases, But, you know, if you break a leg
• 37:38
  and you were the only photographer, what do you do?
• 37:42
  Right.
• 37:42
  The thing is, the difference is that my my,
• 37:46
  if I break a leg, my brain is still here.
• 37:49
  Right. And I'm still able to.
• 37:52
  Okay.
• 37:52
  I know a few photographers I can call people.
• 37:56
  I can call my clients, say, listen, I can do this.
• 37:58
  I broke my leg.
• 37:59
  I'm going to hook you up with someone else.
• 38:02
  Right?
• 38:02
  So I know other people who I'm going to, you know, still provide
• 38:06
  an excellent service.
• 38:08
  But I know the in and in the out of my of my business.
• 38:11
  I know how to access things.
• 38:13
  I know how to crawl and I know how to send Dms
• 38:17
  I'm thinking
• 38:18
  even not worst case scenario but say you have
• 38:22
  you know, contracted photographers and something happens
• 38:24
  to a particular photographer in a market and they're the only one.
• 38:29
  Yeah, same, same idea.
• 38:30
  Do you have a plan to replace, you know,
• 38:32
  in, in cover for that photographer in that market.
• 38:34
  Todd You remember last year I got rear-ended by a semi on.
• 38:38
  Yeah, you know, on the expressway and now think
• 38:42
  Thank you God I was able to walk away.
• 38:45
  My first call wasn't even to my wife.
• 38:46
  My first call was to the client that I was on my way to.
• 38:50
  And I actually remember that story.
• 38:52
  Yeah, Yeah, I know.
• 38:55
  I saw it.
• 38:56
  I think you also posted like a photo on your on your Instagram something.
• 39:00
  Yeah. Craig should not be here.
• 39:02
  That car accident was incredible.
• 39:05
  I mean, that was truly an act of God sent him in that that was very,
• 39:09
  very grateful.
• 39:10
  But had I not been able to walk away.
• 39:12
  Yeah. What's the plan for the photographer in the field?
• 39:15
  If something happens, do You know one of your employees or contractors?
• 39:19
  Do you have a do you have a plan in place, you know, for communication?
• 39:23
  You know, for that?
• 39:24
  Had I not been able to walk away, would my wife know to to reach out to Wow
• 39:29
  video tours and, hey, Craig's been an accident and cause
• 39:33
  she's going to be overwhelmed. Right.
• 39:34
  You're a significant other or your first emergency contact
• 39:40
  that the emergency authorities might be contacting.
• 39:42
  Are they even a think to contract, you know, contact you as the employer?
• 39:47
  So, yeah, so much to think about through this.
• 39:50
  This even gave me a thought of, you know, so when many years ago
• 39:54
  was I have a 12 year old is my oldest but the day that he was born
• 39:58
  I shot a wedding because I just didn't
• 40:02
  like I, I, my wife's like, I don't know why you took that wedding.
• 40:05
  I'm like, Oh, I booked it now.
• 40:06
  It's just like, you know, I realize that it was getting closer.
• 40:11
  And so, you know, I was scrambling, calling people
• 40:15
  so that I would just have to show up for the main portion of the ceremony
• 40:17
  and got coverage.
• 40:18
  But like,
• 40:19
  it would be nice not to shoot a wedding the day that your son's born, you know?
• 40:23
  So I think even the idea of not some poor planning on my behalf,
• 40:27
  but setting those things up, we had a user on our superuser
• 40:31
  Facebook group the other day.
• 40:32
  I asked like, Hey, I'm going to vacation two weeks,
• 40:35
  which is a great thing to do right now.
• 40:36
  If you're in the States, it's a great time.
• 40:38
  If you need to rest and recharge, it's a great thing to do it.
• 40:41
  And he said, How can I make sure I don't take any bookings?
• 40:44
  So, you know, it was a simple answer and there's a way to do it.
• 40:47
  But even just planning for that in the messaging, like you said Assaf
• 40:51
  the messaging as to here's we believe in proper
• 40:56
  communication or good communication and always set proper expectations.
• 41:02
  When you do that as a business, everything begins to fall in place
• 41:06
  and just communicating to people that you are going to be gone for two weeks.
• 41:11
  People might not love it, but they're understanding
• 41:14
  and then setting expectations with what they can do now.
• 41:17
  And when you'll be back, we'll tie up all the loose ends of people
• 41:21
  making up their own idea and their own story.
• 41:25
  And we know when we let people make up their own ideas and their own conclusions,
• 41:29
  the world can get crazy.
• 41:31
  So that is that is,
• 41:34
  you know, one thing that I I'm taking so much away from this.
• 41:37
  So we've done a password manager.
• 41:40
  We've created this plan
• 41:42
  which is basically just this idea of
• 41:45
  when something happens, who to contact, what to do, what you want said,
• 41:49
  and then communicating with that individual.
• 41:53
  You know, we talked about that for us and here's our significant other
• 41:57
  and what they would like to happen with the business.
• 42:02
  Yeah, what else aren’t we thinking about because this is a topic that I'm like,
• 42:05
  I never thought of this.
• 42:07
  There's got to be 100 things I'm not thinking about.
• 42:10
  Is there another like big item that we need to think about off?
• 42:14
  Absolutely. Absolutely.
• 42:15
  The the
• 42:17
  you know, everything is good, everything is documented.
• 42:21
  And now you have to test it
• 42:24
  and you have to test it.
• 42:27
  You have to do
• 42:30
  maybe a couple of of
• 42:32
  those exercises every year, you know,
• 42:36
  where you call your your significant other your wife.
• 42:41
  Hey, listen, we are going to test this thing right now.
• 42:44
  Right.
• 42:45
  And there
• 42:47
  you know, whoever is taking the
• 42:50
  the whoever is taking control needs to do okay.
• 42:54
  This is the Google drive location.
• 42:56
  I need to download the file
• 43:00
  side note, you have to make sure that that you know, password
• 43:05
  manager of file is updated because as we move forward,
• 43:09
  we add more services, we change passwords maybe.
• 43:13
  Right. So we have to keep those updated.
• 43:16
  So they take down the file, they log in, make sure that master
• 43:21
  password is working, making sure that the log ins are correct.
• 43:26
  Go through the SOP, you know, give them a call.
• 43:29
  Maybe HD Photo hub have changed their phone number.
• 43:33
  Maybe they change their,
• 43:34
  you know, customer support, maybe Spiro change their phone number.
• 43:37
  Right.
• 43:38
  And just go through the items
• 43:41
  and make sure that things are okay.
• 43:44
  If there are any questions addressing those questions, adding, you know,
• 43:48
  it's it's a live document, basically. This SOP
• 43:52
  whoever is reading it and going through it,
• 43:54
  maybe they have additional ideas, maybe they have more.
• 43:57
  they can add that to the to the document.
• 44:02
  And this is very, very important.
• 44:05
  And yeah, yes,
• 44:09
  I immediately I immediately thought of the tornado drills
• 44:11
  and the fire drills that we had, you know, as kids and school kids, it's chaos.
• 44:16
  You got to practice in it.
• 44:18
  You got to have it be muscle memory.
• 44:20
  That makes perfect sense. Yes.
• 44:23
  I mean,
• 44:25
  I feel so unprepared now.
• 44:28
  You know, this is stuff that you should have personally for your family as well.
• 44:32
  Excellent point. Yes, you should.
• 44:35
  You know, doomsday the emergency folders, I have that as well.
• 44:39
  I'm not I'm not a doomsday prepper.
• 44:43
  But, you know,
• 44:44
  having one place where, you have your hopefully this is the family trust.
• 44:48
  This this is the bank account.
• 44:50
  This is the, you know, phone numbers,
• 44:54
  etc., etc..
• 44:55
  Because you you know, life is life and you do
• 45:00
  can’t really predict anything.
• 45:03
  It's unpredictable.
• 45:04
  And you have to be ready, especially when you have kids.
• 45:07
  Right?
• 45:09
  When you have someone that looks looks up for you and waiting for you,
• 45:12
  at the end of the day, it's it's a big thing.
• 45:15
  Yeah.
• 45:16
  You know,
• 45:16
  God, God forbid something terrible does to you and you're out of the picture.
• 45:20
  The best gift I think you could give your family is this kind of plan Assaf
• 45:25
  you take the stress.
• 45:27
  Not all of the stress, but you take a big bulk of the stress off
• 45:30
  your your spouse, your significant other, your kids.
• 45:34
  You know, I just had a friend that their parent passed away.
• 45:37
  And thankfully their parents already had.
• 45:39
  You know, the funeral was preplanned and everything.
• 45:42
  And the their kid just said it.
• 45:45
  It just made things so much easier during that time of grieving.
• 45:48
  You don't you don't want to add stress to somebody that's already in deep grief.
• 45:53
  Yeah.
• 45:53
  You know, again, God forbid something terrible happen.
• 45:56
  So this this is really important information.
• 45:59
  So thank you for sharing this with us, Assaf.
• 46:03
  Assaf, if if our listeners
• 46:06
  have questions, there's probably
• 46:10
  more we didn't cover than what we did cover.
• 46:13
  And some of the details in doing this.
• 46:16
  Could they reach out to you with those questions?
• 46:19
  Yeah, absolutely.
• 46:20
  I'm on Instagram. My DM’s are open.
• 46:22
  @buildsnlensesmedia
• 46:26
  builds and lenses media and yeah, feel free to reach out,
• 46:31
  happy to, you know,
• 46:34
  help and
• 46:35
  and jump on a call if needed so for sure
• 46:38
  excellent
• 46:40
  appreciate your willingness to just
• 46:42
  be a blessing to this community and help them with this That's awesome
• 46:46
  yeah yeah.
• 46:48
  Any closing thoughts Assaf, about the topic today?
• 46:52
  No, I mean,
• 46:54
  we we worked so hard for ourselves,
• 46:56
  for our families, and we want to leave something, you know,
• 47:01
  that will push our families forward
• 47:05
  and making our goals,
• 47:09
  you know, making our dreams come true, essentially.
• 47:12
  And we put so much energy and thought into pricing
• 47:17
  and what gear and what lens and what gimbal and what all of that.
• 47:21
  But it's really a question of being aware.
• 47:25
  Right At the end of the day, we walk outside from the moment
• 47:28
  we open our eyes, we are assuming risks over ourselves.
• 47:33
  Right.
• 47:33
  And I think that this is one of those things
• 47:37
  that are so important which are being overlooked.
• 47:40
  You know, as both of you said.
• 47:42
  Right. People do not think about that.
• 47:45
  And and I hope that this episode will, you know,
• 47:50
  open open the eyes of other colleagues and other, you know,
• 47:55
  photographer,
• 47:57
  Journey partners.
• 47:59
  And I hope it will make you know, you'll find that
• 48:04
  It sure has for me.
• 48:05
  I have a list of to do, items
• 48:06
  I'm going to do and some discussions I'm going to have with my wife.
• 48:10
  So, you know, this is this is one of those things we joked
• 48:13
  we joked a few weeks ago where we said, oh, we have other topics
• 48:17
  you're talking about fun topics on.
• 48:18
  Craig's like, yeah, like insurance and all this.
• 48:20
  I'm like, What?
• 48:21
  That is not.
• 48:22
  But that is much needed like risk assessment,
• 48:27
  you know, business continuity insurance.
• 48:31
  All that has it exists for a reason.
• 48:35
  It exists to take that burden off of loved ones around you
• 48:39
  and it’s something that no one
• 48:42
  no one is like, oh, great, Todd, we're talking about this today.
• 48:45
  But if I if we didn't think it was important, we would not talk about it.
• 48:49
  You are a business owner.
• 48:51
  This is a responsibility of owning a business.
• 48:53
  As fun as it is or not.
• 48:55
  It's something that you need to do.
• 48:57
  All right? Absolutely.
• 48:59
  Yep. Yep.
• 49:00
  Excellent.
• 49:01
  Just, you know, we have this recorded.
• 49:03
  Todd admitted I was right.
• 49:04
  I That's what I heard.
• 49:06
  Did I say that?
• 49:07
  But I think that's what I heard.
• 49:12
  One more thing, Todd. Just.
• 49:13
  Just for you.
• 49:14
  Because, you know, you guys also have Wow video tours.
• 49:18
  And Spiro, again, I think I mentioned that at the beginning.
• 49:21
  You guys also have to do this kind of analysis,
• 49:25
  and it's a completely different one, right?
• 49:27
  Because Spiro is a software company, you should be like around,
• 49:32
  you know, penetration testing and network analysis and stuff like that.
• 49:37
  And there's there are a lot of a lot of moving parts
• 49:41
  with this type, these types of companies as well.
• 49:45
  Even more, I would say, for sure.
• 49:46
  Well, thank you, Assaf.
• 49:48
  such a pleasure to have you on the day.
• 49:49
  - Thank you for sharing. - Thank you verry much for having me, guys. Thank you.
• 49:52
  Yeah.
• 49:52
  Our guest this week, Assaf Lowensteing of Builds n' Lenses
• 49:56
  If you want to reach out to him with more questions
• 49:58
  about business continuity, you can reach him on Instagram.
• 50:01
  It's @buildsnlensesmedia
• 50:04
  We'll have it right on the screen and in in the show notes as well.
• 50:08
  Thank you for the clarification on that man What good information
• 50:12
  this week and just really good stuff to think deeply about.
• 50:16
  And you know, Todd, I have somewhat of a personal plan with some of this, but
• 50:20
  I'm thinking, man, I've got a little bit more work I need to do on this
• 50:24
  and make it easier for Gail, you know, for for our family as well.
• 50:28
  So hopefully this has been a value to you this week.
• 50:31
  We like I said, we plan on having more guests in 2025 to bring you
• 50:35
  some really good business information to make your business stronger.
• 50:39
  And we just hope it's a benefit and a blessing to you.
• 50:41
  And yeah, thanks guys, for watching.
• 50:44
  Todd, any any closing thoughts from you
• 50:47
  as we wind down 2024?
• 50:49
  Enjoy it.
• 50:50
  It's, you know, try to take some time to enjoy it.
• 50:53
  The holidays are going to come upon us.
• 50:55
  I, I had these
• 50:58
  big intentions to continue to work and get so much more.
• 51:00
  I wanted to before Thanksgiving and I just got to a point like, you know what,
• 51:04
  My family's important, my time's important, you know?
• 51:07
  And as a business owner, don't underestimate that.
• 51:09
  I Right.
• 51:11
  I know we're all saying, Yeah, but you don't understand my business.
• 51:13
  No, I do.
• 51:14
  I understand how important it is I understand how much might revolve around
• 51:17
  you and how much you're almost really close to freeing up your time.
• 51:21
  I've been almost really close to freeing up my time for 20 years
• 51:24
  until I actually free up my time intentionally.
• 51:29
  You know, I left the building still here, business still operated.
• 51:34
  We still took orders, everything still happened.
• 51:36
  And so if you need to do that, sometimes it needs to be tough
• 51:40
  and you just need to leave, of course, communicate what you're doing.
• 51:44
  But take some time.
• 51:45
  It's super important during this holiday season,
• 51:48
  right
• 51:49
  Todd
• 51:49
  Todd and I had a discussion yesterday and he said, Craig, you're hard on yourself
• 51:53
  because I'm looking at my numbers and goals and,
• 51:56
  you know, things have definitely slowed down in terms of number of shoots.
• 51:58
  And my number isn't quite where I want it.
• 52:01
  It's it's not a bad number by any means, but I beat myself up a lot.
• 52:05
  And so I go into overdrive in in my business development
• 52:08
  specialist role as shoots have slowed down,
• 52:11
  I can get back out there and meet with realtors.
• 52:13
  And so I feel this pressure and anxiety to get back out there.
• 52:16
  And I'm trying to remember, Yeah, Christmas is coming up.
• 52:19
  That's time I need to slow down with my family.
• 52:21
  I'm not saying stop work, but don't.
• 52:25
  I'm preaching to myself here, guys, just so you know,
• 52:28
  don't don't beat yourself up so hard.
• 52:31
  You still have business.
• 52:33
  Maybe it's not at the goal.
• 52:34
  You quite want it, but you're still bringing in an income.
• 52:38
  You're still serving your clients well.
• 52:40
  You're doing a great job.
• 52:42
  Take some time to breathe.
• 52:43
  That's what Spiro means is breath.
• 52:45
  Take a breath. Right.
• 52:46
  And that's what we try to encourage you each week.
• 52:48
  Take a breath, sit down, be thankful for the blessings in your life.
• 52:52
  And we're going to say, have a great week.
• 52:54
  Take care.
• 52:55
  Thank you for joining us for the Spiro podcast,
• 52:58
  managing your real estate photography and videography business.
• 53:02
  This is a production of Spiro and wow video tours.
• 53:05
  You can find out more about Spiro
• 53:07
  is real estate, media, business management software at our website.
• 53:11
  Spiro.media