Latest / Eating While Broke / DOUG MELVILLE - A Come-Up Served Over Rice (pt. 2)

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DOUG MELVILLE - A Come-Up Served Over Rice (pt. 2) · Eating While Broke

• 0:12
  Speaker 1: Welcome back to another episode of Eating While Broke. I'm
• 0:16
  Speaker 1: your host, Coleen Witt, and today we're continuing my conversation
• 0:19
  Speaker 1: with author, speaker, and storyteller Doug Melville. Without further ado,
• 0:24
  Speaker 1: let's get back to the kitchen. What I also find
• 0:28
  Speaker 1: interesting is very early on your first couch visit with
• 0:31
  Speaker 1: your well technically yeah, your first couch visit with your dad,
• 0:36
  Speaker 1: one of the things that you said that stood out
• 0:38
  Speaker 1: was the job comment to your father, the just above
• 0:41
  Speaker 1: being broke, just over, just over broke. Where did you
• 0:45
  Speaker 1: pick up that line from?
• 0:47
  Speaker 2: I don't know exactly where I picked it up, but
• 0:49
  Speaker 2: it's very important to know that when you pay for
• 0:51
  Speaker 2: an education, you should be investing in your career. But
• 0:55
  Speaker 2: people in interchange the word job and career, but job
• 0:59
  Speaker 2: stands for just overbroke. You could pay for your expenses, and.
• 1:02
  Speaker 1: That's why they kept saying, John, and you were like, who.
• 1:04
  Speaker 2: No, no, no, no, because you know, when you have nothing,
• 1:07
  Speaker 2: your parents are like, just get something, Anything's better than nothing.
• 1:11
  Speaker 2: But my argument is no, anything is not better than nothing.
• 1:14
  Speaker 1: I love you for that. Now, Okay, so you finish
• 1:18
  Speaker 1: the tours, you start your own agency where along Now
• 1:23
  Speaker 1: I'm gonna take a guess. Forbes comes up next.
• 1:25
  Speaker 2: No. After I started, you know, working with those entertainers
• 1:30
  Speaker 2: and having my own marketing company, I get a call
• 1:35
  Speaker 2: from a friend of a friend who works with Magic Johnson.
• 1:40
  Speaker 2: And my superpower was writing business plans that you're able
• 1:44
  Speaker 2: to just you know, draft and then send to people.
• 1:47
  Speaker 2: So I would read the trades and be able to
• 1:50
  Speaker 2: draft business plans to people, and people be like, man,
• 1:52
  Speaker 2: these business that's the trade trade magazines like it would
• 1:55
  Speaker 2: be like, oh blah blah blahs partnered with so and
• 1:58
  Speaker 2: so and so to on a new project. So I
• 2:02
  Speaker 2: would read that and I would just find out who
• 2:04
  Speaker 2: their agent was or manager, and I would say, Hey,
• 2:06
  Speaker 2: just read this story about what you were building. Here's
• 2:09
  Speaker 2: a full business plan. It's like thirty pages. I'm going
• 2:12
  Speaker 2: to Kinko's. I'm putting them in the machine to be laminated,
• 2:16
  Speaker 2: and I'm mailing them out all over the United States.
• 2:20
  Speaker 2: And all I get are doing this on your own
• 2:22
  Speaker 2: for free?
• 2:23
  Speaker 1: Wait, and why were you doing this.
• 2:25
  Speaker 2: Just to practice being better at my craft?
• 2:27
  Speaker 1: I love this interview. I love this interview. I can't I'm.
• 2:31
  Speaker 2: Mailing them no to be that much better? Listen once
• 2:35
  Speaker 2: the rice doesn't look like the shape of the container.
• 2:37
  Speaker 2: I know we've made it. Okay, we're eating while middle.
• 2:40
  Speaker 1: We want to check on the chicken parmesan, just see
• 2:44
  Speaker 1: if the sauce is bubbling.
• 2:46
  Speaker 2: So so I start writing these business plans and I
• 2:50
  Speaker 2: get the same letter in the mail from everybody. No, unsolicited, rejected, rejected, rejected.
• 2:55
  Speaker 1: Did they actually read them?
• 2:57
  Speaker 2: I don't know. It just got like that's a lot.
• 2:59
  Speaker 1: Of work to get rejected.
• 3:00
  Speaker 2: Business plans are hard, exactly.
• 3:02
  Speaker 1: And this is before AI, guys, because trust me, hey,
• 3:04
  Speaker 1: I would have banged out some bangers.
• 3:07
  Speaker 2: No, this was real business plan.
• 3:09
  Speaker 1: I know because I've written them, and they are not easy.
• 3:12
  Speaker 1: Do you start just I'm just curious, do you start
• 3:14
  Speaker 1: from the back because I feel no, he's from the top.
• 3:17
  Speaker 1: I start from the top and then I go to
• 3:18
  Speaker 1: the back.
• 3:19
  Speaker 2: Colleen, never start from the back.
• 3:22
  Speaker 1: Oh you're.
• 3:25
  Speaker 2: Just I love you, dog.
• 3:28
  Speaker 1: We were meant to be. We were meant to be, Doug,
• 3:30
  Speaker 1: we were meant to be Okay, Okay, so tell me
• 3:34
  Speaker 1: the correct way. Okay, I'm I don't go to college
• 3:37
  Speaker 1: for formal education. I'm a Kanye West. Okay, So I
• 3:40
  Speaker 1: learned by Okay, So how do you properly do a
• 3:44
  Speaker 1: business plan?
• 3:45
  Speaker 2: So you first you write the executive summary. Oh look
• 3:48
  Speaker 2: at that, okay, Kanye.
• 3:51
  Speaker 1: When I was like twenty, my grandfather used to make
• 3:53
  Speaker 1: me write business plans for all my businesses. That was
• 3:56
  Speaker 1: his thing. You gotta write a business plan. I did
• 3:59
  Speaker 1: like the this is what I say, what I learned
• 4:01
  Speaker 1: and why my grandfather wanted me to do it. Is
• 4:05
  Speaker 1: a business plan definitely covers all the possible surprises that
• 4:09
  Speaker 1: we don't predicted a business. And I like the formality
• 4:12
  Speaker 1: of the layout. But you know, coming from being broke,
• 4:16
  Speaker 1: you're like, okay, executive summary, got it? What's a math
• 4:19
  Speaker 1: looking like? And you know that's the last chapter. And
• 4:21
  Speaker 1: it's always like you have to do the math.
• 4:24
  Speaker 2: You have to do the strategy, do your competitors.
• 4:28
  Speaker 1: But you don't think it's easier to go executive summary math.
• 4:31
  Speaker 1: And then you see the math and you go, oh,
• 4:33
  Speaker 1: I didn't cover that. That that and then go back
• 4:35
  Speaker 1: to marketing and strategy and go, okay, to hit these numbers.
• 4:38
  Speaker 1: This is why I did it the way. This is
• 4:40
  Speaker 1: why I do it the way. So I'm curious from
• 4:41
  Speaker 1: a professional you.
• 4:43
  Speaker 2: Would do the next thing up is this is the
• 4:46
  Speaker 2: what is the aha, what is the spark? What is
• 4:48
  Speaker 2: what makes this idea uniquely you? But the issue is
• 4:51
  Speaker 2: it can't be yourself. It actually has to be some
• 4:54
  Speaker 2: something that's like the asset as a trademark, a patent,
• 4:57
  Speaker 2: an angle, a color scheme, a package design. There has
• 5:01
  Speaker 2: to be some entry in. Then once you know that,
• 5:04
  Speaker 2: then you look at the competitors in the market and
• 5:07
  Speaker 2: you try to see, Okay, where are they selling their product,
• 5:10
  Speaker 2: what's the supply chain, what's the odds they could steal this,
• 5:13
  Speaker 2: what's the odds you could duplicate it. Then you figure
• 5:15
  Speaker 2: out at what level of sales will a competitor look
• 5:19
  Speaker 2: at this and see you as a competitor, Because when
• 5:22
  Speaker 2: you have so few sales, no one's really paying attention
• 5:25
  Speaker 2: to you until you show up on the radar. So
• 5:27
  Speaker 2: you have to figure out how many sales do I
• 5:29
  Speaker 2: have to get to be on the radar. Then you
• 5:31
  Speaker 2: figure out if you can actually pull that together, who
• 5:34
  Speaker 2: would be the market team, who will be the sales team,
• 5:37
  Speaker 2: what's the business model? And then you do the numbers.
• 5:39
  Speaker 2: So you wouldn't do the numbers until you actually have
• 5:42
  Speaker 2: a few more pieces together, so you could figure out
• 5:45
  Speaker 2: exactly what the numbers look like, because you have to
• 5:47
  Speaker 2: be as close to guessing as you can.
• 5:49
  Speaker 1: And with a business plan. This has come from a
• 5:53
  Speaker 1: broke mindset. I have to keep in saying this because
• 5:58
  Speaker 1: when you start out as an entrepreneur, Yeah, you do
• 6:01
  Speaker 1: think from the perspective a shoutouts to Cup. I have
• 6:04
  Speaker 1: to say shout outs to Cup because I did learn
• 6:06
  Speaker 1: a lot in literally one meet up with Cup. So
• 6:09
  Speaker 1: now my mindset is changing as of last night. So
• 6:12
  Speaker 1: we're gonna give me some grace. But from this mindset,
• 6:15
  Speaker 1: you think of what can I actually accomplish as an
• 6:19
  Speaker 1: entrepreneur based on my bank account, based on who I
• 6:21
  Speaker 1: know or whatever. But when you do write a business plan,
• 6:25
  Speaker 1: are you supposed to write it as though I have
• 6:28
  Speaker 1: the capital that I need behind me and I can
• 6:32
  Speaker 1: hire the best in this industry.
• 6:36
  Speaker 2: The way you should write the business plan is that
• 6:38
  Speaker 2: you partner with your biggest expense. When you write a
• 6:42
  Speaker 2: business plan, the most expensive expense you have to partner.
• 6:47
  Speaker 2: Do not try to do it yourself. Do not try
• 6:50
  Speaker 2: to make it happen. Do not try to dig that ditch.
• 6:53
  Speaker 2: Partner with your biggest expense. Rule Number one, think about
• 6:57
  Speaker 2: every business Basket needed, Robin Sears needed Roebuck, Steve Jobs needed,
• 7:03
  Speaker 2: Steve Wozniak, Steve Bomber needed, Bill Gates. Everyone is a
• 7:08
  Speaker 2: partnership because you partner with your biggest expense, you partner
• 7:13
  Speaker 2: with your biggest deficit. You don't try to do it yourself.
• 7:16
  Speaker 2: You focus on your strengths, not your weaknesses.
• 7:19
  Speaker 1: Damn, now I'll see why we got it.
• 7:22
  Speaker 2: DM me, Yo, I'm trying to help, yo, DM me.
• 7:26
  Speaker 2: I tell people DM me at Doug Melville on my Instagram,
• 7:29
  Speaker 2: and I want answer the questions for you. Come on
• 7:31
  Speaker 2: the show. I'm trying to get everybody level up, tighten
• 7:35
  Speaker 2: up and look forward and not down. There's a lot
• 7:37
  Speaker 2: of change that's happened in the last few years. I
• 7:39
  Speaker 2: tell people this is the best analogy for our time today.
• 7:43
  Speaker 2: We were all playing chess. Then Donald Trump became the
• 7:47
  Speaker 2: president the United States, and he went like this to
• 7:49
  Speaker 2: the chessboard, and everybody's piece is all over the place.
• 7:53
  Speaker 2: Some people moved ahead, some people move behind, but very
• 7:57
  Speaker 2: few people are in the exact same place. So well,
• 8:00
  Speaker 2: you just have to learn how to rework your piece
• 8:03
  Speaker 2: and understand the new chess board, and you know, move
• 8:07
  Speaker 2: on and move ahead.
• 8:08
  Speaker 1: Now, in the case of the people that you mentioned
• 8:12
  Speaker 1: that partnered, a lot of them were probably in almost
• 8:15
  Speaker 1: a similar state. So when you say partner with your
• 8:18
  Speaker 1: greatest expense, you can't shoot a book. I don't want
• 8:22
  Speaker 1: to put limitations, but can you shoot above your.
• 8:26
  Speaker 2: Now, this is a subject that is not meant to
• 8:29
  Speaker 2: be controversial, but it is a point of note. A
• 8:32
  Speaker 2: lot of people partner with their partner, so you marry
• 8:37
  Speaker 2: your biggest expense. So if you look in the case
• 8:41
  Speaker 2: of when you need funding or people that start companies,
• 8:44
  Speaker 2: they don't necessarily position it that way, but a lot
• 8:47
  Speaker 2: of women in particular are marrying finance people, investors, venture capitalists,
• 8:55
  Speaker 2: and then those individuals are their first seed capital to
• 8:59
  Speaker 2: start their company. They have money and don't have the idea.
• 9:03
  Speaker 2: They have the idea, but don't have the capital. Because
• 9:06
  Speaker 2: the biggest part of the game right now is access
• 9:10
  Speaker 2: to capital, and a lot of times people just marry it.
• 9:16
  Speaker 2: This is brilliant. Yeah, no, it's happening all the time.
• 9:19
  Speaker 1: Next time you see me, especially at the cup events,
• 9:24
  Speaker 1: who is that's not Colee? Yes, that is Coling and
• 9:28
  Speaker 1: I'm single. Just so y'all know, keep that in mind everyone, But.
• 9:31
  Speaker 2: No, that is that's how it works. But now it's
• 9:35
  Speaker 2: not positioned that way because you could always read into
• 9:38
  Speaker 2: it and you can say, oh, well that's a sexist
• 9:40
  Speaker 2: way you look at it, or that's not really why
• 9:43
  Speaker 2: they got together. I'm not into all the details. I'm
• 9:46
  Speaker 2: just saying, you're.
• 9:46
  Speaker 1: Not into all the details. But what doesn't make a
• 9:49
  Speaker 1: better situationship than or whatever? Then an entrepreneur and a
• 9:53
  Speaker 1: finance person. That's like the best marrior past the t
• 9:57
  Speaker 1: and and give me some game that is a burd
• 10:00
  Speaker 1: It's that's a perfect release.
• 10:01
  Speaker 2: It's why it works. And you know, there was a
• 10:03
  Speaker 2: woman that I won't mention her name, but she is
• 10:06
  Speaker 2: a pretty celebrated executive and she was at a conference
• 10:10
  Speaker 2: and someone asked her a question, said how did you
• 10:13
  Speaker 2: become a CEO of this big company? And she said,
• 10:15
  Speaker 2: I married. Well, we got the sitters, we got the neighborhood,
• 10:20
  Speaker 2: I was built into the golf course, ecosystem paid for
• 10:24
  Speaker 2: my school, gave me the network, and now we made
• 10:27
  Speaker 2: it together. You know, it's not negative, but because a
• 10:31
  Speaker 2: lot of people marry the wrong partner or you missed
• 10:34
  Speaker 2: that opportunity, it's hard to go back using the canvas example,
• 10:39
  Speaker 2: because once your canvas has colors on it, the amount
• 10:44
  Speaker 2: of opportunity that you get is least because you have
• 10:47
  Speaker 2: to go back on your canvas and reset. If you
• 10:49
  Speaker 2: got married and I got married, and everyone got married
• 10:51
  Speaker 2: at twenty to the right partner, geez, just compound interest.
• 10:56
  Speaker 2: Fifty years from now, you own half the town, just
• 10:59
  Speaker 2: under law number. But because we stay single longer, because
• 11:02
  Speaker 2: we're out here flexing, because we try with a partner,
• 11:05
  Speaker 2: it doesn't work. Because people have won two opportunities, then
• 11:09
  Speaker 2: they don't want to do it again. So all that
• 11:11
  Speaker 2: kind of takes away from the opportunity that time can
• 11:14
  Speaker 2: give you. So if you marry someone who is your opposite,
• 11:19
  Speaker 2: there's an opportunity there to build together. And it's positive.
• 11:25
  Speaker 1: When I say the game on this episode is crazy.
• 11:28
  Speaker 1: I haven't even covered all of it yet. Is the
• 11:30
  Speaker 1: parmesan ready?
• 11:32
  Speaker 2: Oh look at this? We have to eat the rice?
• 11:33
  Speaker 1: We got it? Oh, we have to eat the rice.
• 11:35
  Speaker 2: Looks delicious. Looks like you need some more cheese.
• 11:38
  Speaker 1: Okay, so guys, we're back in. The food is hot
• 11:41
  Speaker 1: and ready. Can you go ahead and.
• 11:42
  Speaker 2: Start coming to Italy? Well, today we have a chicken,
• 11:47
  Speaker 2: a nugget parmesan. Look how fresh that is. I don't
• 11:53
  Speaker 2: know what part of the chicken is the nugget, but
• 11:55
  Speaker 2: it is quite fresh. We're gonna have this beautiful spatula,
• 12:01
  Speaker 2: and then can I plate you.
• 12:02
  Speaker 1: For plate me first? And then I don't want you first.
• 12:06
  Speaker 1: I don't want to put into your cooking, but go
• 12:08
  Speaker 1: ahead and serve. I'm just so about your story. Right.
• 12:10
  Speaker 1: Oh it looks did we overcook it?
• 12:13
  Speaker 2: Probably, but we just got to get this knife game.
• 12:15
  Speaker 1: It looked like he got it.
• 12:16
  Speaker 2: I don't want any problems here. There is no serving
• 12:19
  Speaker 2: knife on eating while broke, because if you are broke,
• 12:22
  Speaker 2: likely you don't have a serving knife. Okay, so we're
• 12:26
  Speaker 2: gonna get this cut here. This is the four nugget
• 12:30
  Speaker 2: quantity lasagna. They actually had it as lasagna, which really
• 12:37
  Speaker 2: was an upgrade. And I'm thinking of this. Okay, we
• 12:41
  Speaker 2: have this, Okay, we have a little there, and then
• 12:45
  Speaker 2: we have some white rice here because you gotta put
• 12:49
  Speaker 2: a little extra starch on it. This bowl is so
• 12:55
  Speaker 2: hot that I'm burning my hand. The skin is going
• 12:58
  Speaker 2: to be on this plate. For the love of everything
• 13:01
  Speaker 2: I know, that bowl is so hot. That's perfect Okay,
• 13:10
  Speaker 2: here you go.
• 13:11
  Speaker 1: Okay, awesome, this looks good.
• 13:13
  Speaker 2: All right, I'm gonna play a little mine and I'm
• 13:15
  Speaker 2: clearly not going to touch that rice before I end
• 13:19
  Speaker 2: my career here.
• 13:21
  Speaker 1: So we stuck it to the bottom. Is there a
• 13:23
  Speaker 1: key to not get it stuck to the bottom?
• 13:25
  Speaker 2: Yeah? L O L sixth ingredient. Okay, okay, all right,
• 13:30
  Speaker 2: we're gonna plate that. It does look dry. I mean,
• 13:34
  Speaker 2: it does look like you needs some more sauce, but
• 13:37
  Speaker 2: we're just working what we got over.
• 13:39
  Speaker 1: Didn't I say what in the no.
• 13:40
  Speaker 2: You did say its sauce here, I would actually pour
• 13:46
  Speaker 2: it sauce. I'm pouring some more on.
• 13:48
  Speaker 1: Ian's sauce and cheese.
• 13:50
  Speaker 2: Let's still do more sauce and cheese.
• 13:52
  Speaker 1: Okay, So I I hate to be all up in
• 13:55
  Speaker 1: your bees wax, but the dish looks great. But catch
• 13:58
  Speaker 1: me up on what happens with Magic.
• 14:01
  Speaker 2: So I write these business plans, and I get contacted
• 14:05
  Speaker 2: from someone I know who works at the Magic Johnson Enterprises,
• 14:10
  Speaker 2: and I take an interview in New York City, and
• 14:14
  Speaker 2: I passed the interview, and I get hired to work
• 14:18
  Speaker 2: as president for one of mister Johnson's companies. It was
• 14:22
  Speaker 2: his marketing company and that changed my whole life. And
• 14:27
  Speaker 2: the person who made the introduction to me was the
• 14:31
  Speaker 2: person I interned for a Quest Records. So all these relationships, yes,
• 14:37
  Speaker 2: and that was what I learned about this process. The
• 14:42
  Speaker 2: impossible takes time, but in time you can accomplish the impossible.
• 14:46
  Speaker 1: So okay, I am dying to eat this.
• 14:48
  Speaker 2: Okay, all right, so we got this chicken Mcnow, I
• 14:51
  Speaker 2: don't want to hear TikTok come for me. If you
• 14:53
  Speaker 2: can make a better chicken McNugget parmisan than this, then
• 14:58
  Speaker 2: please step up your game. But until then we are
• 15:03
  Speaker 2: gonna have some chicken nugget palm. I'm not sure what
• 15:09
  Speaker 2: that face met bot.
• 15:11
  Speaker 1: I think in theory it sounded great.
• 15:15
  Speaker 2: My actually think is good.
• 15:17
  Speaker 1: But this is a definite.
• 15:18
  Speaker 2: It's bringing back so many memories for me. I'm thinking
• 15:20
  Speaker 2: this meal is now as not Mass Jos or mister Chows.
• 15:28
  Speaker 1: If you're hungry.
• 15:29
  Speaker 2: My favorite restaurant's Ovrea Mamo is in New York, and
• 15:33
  Speaker 2: I can tell you what they would not let me
• 15:38
  Speaker 2: back in if I told him that I cooked this
• 15:40
  Speaker 2: Italian this year. But coming from someone who's eating hundreds
• 15:45
  Speaker 2: of broken meals and getting that face is not a
• 15:47
  Speaker 2: good review.
• 15:49
  Speaker 1: Look, I'm starving, so I'm gonna eat this.
• 15:51
  Speaker 2: But I'm blaming the chicken nugget quality.
• 15:53
  Speaker 1: I think it's like we either overcooked it, maybe we
• 15:55
  Speaker 1: should have like took it straight out the oven or whatever.
• 15:59
  Speaker 1: But I think if you had more seasonings respectfully, you
• 16:02
  Speaker 1: could have murdered this dish. This is definitely what in
• 16:05
  Speaker 1: the caucasiity has happened. I think if you would have
• 16:08
  Speaker 1: used even fried rice, but the white rice makes it
• 16:13
  Speaker 1: more bland.
• 16:15
  Speaker 2: Very bland.
• 16:16
  Speaker 1: Yeah, yeah, you you Caucasidy.
• 16:18
  Speaker 2: This is very bland. But that's how I like my food.
• 16:21
  Speaker 2: That's the thing. The thing is, I built this for
• 16:24
  Speaker 2: my personal taste buds. I just met your taste buds today.
• 16:28
  Speaker 2: I don't know about those taste buds. I don't know
• 16:30
  Speaker 2: where they came from. I don't know. There's superpower.
• 16:32
  Speaker 1: I'm Jamaica, man, you know what I oh, If.
• 16:34
  Speaker 2: You're Jamaican, we might as well wrap this whole show
• 16:37
  Speaker 2: right now, because this is not gonna work for you.
• 16:39
  Speaker 2: But I'll give this dish chicken McNugget palm. People are
• 16:44
  Speaker 2: sleeping on it that if I eat it. By making
• 16:47
  Speaker 2: a lot of noise.
• 16:50
  Speaker 1: We're gonna have Katie once the cameras go, We're gonna
• 16:53
  Speaker 1: have Katie rate the dish. Sorry Katie, but she's.
• 17:00
  Speaker 2: MM no. What if you do this?
• 17:04
  Speaker 1: If you're hungry and you need something filling that has
• 17:06
  Speaker 1: more calories, this is it. I do think more seasoning
• 17:12
  Speaker 1: and straight out the oven. I think we messed up
• 17:14
  Speaker 1: his dish by overcooking it. I think if we didn't
• 17:16
  Speaker 1: overcook it, I definitely think the chicken nuggets by McDonald's
• 17:20
  Speaker 1: would have been better. So don't do the bread it
• 17:22
  Speaker 1: at home. I'm gonna give this dish like like a
• 17:27
  Speaker 1: four out of ten.
• 17:32
  Speaker 2: Study long study wrong.
• 17:34
  Speaker 1: But let me tell you something. This interview certified ten
• 17:37
  Speaker 1: out of ten one of my top favorites of all time.
• 17:40
  Speaker 1: Most gems in one episode haven't even finished. So who cares?
• 17:44
  Speaker 1: If you could cook?
• 17:45
  Speaker 2: I cannot care.
• 17:46
  Speaker 1: Nobody care. No one's marrying you for your cooking, so
• 17:49
  Speaker 1: that's great.
• 17:50
  Speaker 2: That's well, that's right. If you marry me for my cooking,
• 17:54
  Speaker 2: this is we might as well just file the divorce
• 17:57
  Speaker 2: at the same day two for one. But truth be told,
• 18:01
  Speaker 2: I haven't made this since college, and I don't cook.
• 18:03
  Speaker 2: I eat out every meal because I learned really bad
• 18:07
  Speaker 2: habits going on tour. Okay, year after year after year,
• 18:10
  Speaker 2: when you have caterers and everything, you just get so
• 18:13
  Speaker 2: used to eating out that you know, you just don't
• 18:16
  Speaker 2: necessarily learn how to cook. So I don't even really
• 18:19
  Speaker 2: if cooking is partner with your biggest expense. I am
• 18:25
  Speaker 2: definitely not bringing any cooking to the table.
• 18:28
  Speaker 1: But you want to know something that means for all
• 18:30
  Speaker 1: the women out there, we just found out his Achilles
• 18:34
  Speaker 1: heel because I'm sure cooking is his biggest expense, which
• 18:37
  Speaker 1: means you should marry a cook.
• 18:39
  Speaker 2: Yeah that's a good idea.
• 18:41
  Speaker 1: That's a good idea, you know, just saying no, I
• 18:44
  Speaker 1: know how to season some things. Oh okay, I'll just
• 18:46
  Speaker 1: not season yours.
• 18:47
  Speaker 2: Okay, Yeah, start from the back.
• 18:55
  Speaker 1: Okay, So tell us about magic. Johnson and magic and
• 18:59
  Speaker 1: that whole experience life changing.
• 19:02
  Speaker 2: He was the one who really told me to focus
• 19:04
  Speaker 2: on my strengths and not my weaknesses. He brought me
• 19:07
  Speaker 2: into a circle. He taught me how to be a presenter.
• 19:10
  Speaker 2: He taught me how to be a businessman of color.
• 19:14
  Speaker 2: He told me how to work the room. He told
• 19:16
  Speaker 2: me how to be relatable, He taught me how to
• 19:21
  Speaker 2: I mean, he taught me everything a young executive could
• 19:24
  Speaker 2: ever want. Like if Tommy hill Figure was my master's
• 19:29
  Speaker 2: degree in marketing, Irvin Magic Johnson was my PhD. He
• 19:33
  Speaker 2: showed me everything, helped me travel the world. It was
• 19:37
  Speaker 2: the first time I was even in a private jet.
• 19:40
  Speaker 2: And he's like, Doug, do you know what FPO airports are?
• 19:44
  Speaker 2: Like I didn't even know how millionaires move.
• 19:48
  Speaker 1: Good, Well neither do I currently.
• 19:50
  Speaker 2: So yeah, so okay, well you know, well they don't
• 19:55
  Speaker 2: eat this.
• 19:58
  Speaker 1: So what did exactly was your role for him?
• 20:01
  Speaker 2: I was on his executive team. I headed up his
• 20:04
  Speaker 2: business development team for two years and I was the
• 20:06
  Speaker 2: president of his marketing company for two years. So I
• 20:09
  Speaker 2: had a seat at the table and so many different
• 20:11
  Speaker 2: meetings with our partners, with our all of our alliances,
• 20:16
  Speaker 2: and we would work on his speaking engagements, his corporate partners,
• 20:20
  Speaker 2: his philanthropy, and his appearances. So he had a really
• 20:24
  Speaker 2: full schedule and it was a It was a really
• 20:26
  Speaker 2: it was an amazing gift.
• 20:28
  Speaker 1: And what was your biggest takeaway from them?
• 20:31
  Speaker 2: My biggest takeaway from him was you cannot control what
• 20:34
  Speaker 2: you cannot control, but what you can control you need
• 20:38
  Speaker 2: to be aware of and control it well. So he
• 20:43
  Speaker 2: would give examples that if you if I know you're
• 20:45
  Speaker 2: good at this, then I'm going to feed you the
• 20:48
  Speaker 2: opportunity right here, okay, because I don't know if you're
• 20:51
  Speaker 2: going to work after to be better, if you're going
• 20:54
  Speaker 2: to improve on weekends, if you're going to take certification
• 20:56
  Speaker 2: classes to get better. But I know right now you're
• 20:59
  Speaker 2: a great here, so I'm going to feed you where
• 21:02
  Speaker 2: you are great, Okay, double down on great, ten thousand hours,
• 21:06
  Speaker 2: twenty thousand hours to be exceptional. So he taught me
• 21:11
  Speaker 2: get some of the noise out and focus on exactly
• 21:14
  Speaker 2: what you're great at. If you can earn enough money
• 21:17
  Speaker 2: doing that, then you can pay for the experts to
• 21:20
  Speaker 2: work around you that could fill that in and that's
• 21:24
  Speaker 2: how you build and scale a company. But he also
• 21:26
  Speaker 2: taught me about scale. He taught me how to move
• 21:29
  Speaker 2: in rooms with CEOs, the value of board of directors,
• 21:34
  Speaker 2: compensation for your time, how to set up a speaking engagement,
• 21:37
  Speaker 2: how to tell a story. I mean, the guy changed
• 21:41
  Speaker 2: my whole life. I mean, it's hard to even explain
• 21:44
  Speaker 2: his impact on me.
• 21:45
  Speaker 1: What I find most interesting about a lot of these
• 21:47
  Speaker 1: men that you're working with. Is that it seemed like,
• 21:52
  Speaker 1: for lack of better word, they wanted you to excel
• 21:56
  Speaker 1: past whatever they were initially bringing in.
• 21:59
  Speaker 2: They saw and mean much more than I saw myself.
• 22:01
  Speaker 2: Like working with the hill Figure family, they were fashion, music,
• 22:07
  Speaker 2: entertainment in their own way. But Tommy hill Figure and
• 22:11
  Speaker 2: Andy hill Figure and Magic Johnson were very similar. One
• 22:14
  Speaker 2: of eight grew up in the suburbs, you know, blue
• 22:19
  Speaker 2: collar families like they both came from very similar backgrounds
• 22:25
  Speaker 2: in a way. I mean, and not to compare them,
• 22:26
  Speaker 2: but they had the one person in their family was
• 22:31
  Speaker 2: the one that was going to drive and elevate you know,
• 22:33
  Speaker 2: the whole family in general. And to have the opportunity
• 22:38
  Speaker 2: to work under both of them was just a gift. Wow.
• 22:41
  Speaker 2: That they were my first two real mentors to learn business, fashion, sports.
• 22:46
  Speaker 2: I mean, you can't learn from smarter people than they had.
• 22:48
  Speaker 1: Did you actually call them mentors or was that just
• 22:51
  Speaker 1: something you put in.
• 22:52
  Speaker 2: Well after I worked for them, I mean, while they
• 22:54
  Speaker 2: were still signing my chin. I remember the first check
• 22:56
  Speaker 2: that Tommy hill Figure wrote me with his actual signature
• 22:59
  Speaker 2: on it. I have aimed in my house In the
• 23:01
  Speaker 2: first check, Magic Johnson wrote to me I had framed
• 23:04
  Speaker 2: in my house because I was like, they actually signed
• 23:08
  Speaker 2: the check. These two people that I feel are like,
• 23:12
  Speaker 2: you know, don't even know that they're real signed my
• 23:15
  Speaker 2: actual check underpaid from the order And I said, I
• 23:20
  Speaker 2: can't believe it. You know, I came from the couch.
• 23:24
  Speaker 1: Okay, So where did you pivot to after that?
• 23:27
  Speaker 2: So after my time went, Magic Johnson expired, but it
• 23:31
  Speaker 2: was a mutual separation and we still communicate, but my
• 23:35
  Speaker 2: time was up there. I had worked there for three
• 23:37
  Speaker 2: years and I decided to Actually my immediate follow up
• 23:43
  Speaker 2: was to work back for Tommy Hillfigure because he was
• 23:45
  Speaker 2: starting a capital management company, and this was not to
• 23:50
  Speaker 2: work with him in fashion, but more in the finance
• 23:52
  Speaker 2: investing space, and I decided to start my own company.
• 23:56
  Speaker 1: Now I just want to backcheck and not trying to
• 23:59
  Speaker 1: cut you off, But so what happened to the original
• 24:01
  Speaker 1: company you started? The media market?
• 24:03
  Speaker 2: I actually, are we editing this or we're just talking
• 24:08
  Speaker 2: through what haven't well? Okay? So when I leave Magic Johnson,
• 24:15
  Speaker 2: I had an AHA moment. He had a speaking engagement
• 24:19
  Speaker 2: up at Google headquarters, and after the speaking engagement, I
• 24:23
  Speaker 2: got a chance to talk to Sergei Brinn and Larry Page.
• 24:27
  Speaker 2: They were the co founders of Google. They came out.
• 24:29
  Speaker 2: One of them was from Michigan, where he mister Johnson
• 24:32
  Speaker 2: grew up, so they had requested him to come to
• 24:35
  Speaker 2: the office to do a speaking engagement. So it was
• 24:38
  Speaker 2: one of my last assignments before leaving, and I went
• 24:41
  Speaker 2: up to Google headquarters and after the speech, we were
• 24:47
  Speaker 2: walking down the hall and I asked one of them.
• 24:50
  Speaker 2: I said, if you had one idea for a young
• 24:54
  Speaker 2: entrepreneur to do, what would it be. I'm like, you, guys,
• 24:57
  Speaker 2: start at Google if you had one idea for entrepreneur
• 25:01
  Speaker 2: because I knew when I left I was going to
• 25:02
  Speaker 2: go on my own. And he goes, you should start
• 25:06
  Speaker 2: a business backwards based on keyword search. And I said what,
• 25:13
  Speaker 2: And he goes, there's a website we have called Google
• 25:16
  Speaker 2: Labs that shows you every single advertising category and what
• 25:22
  Speaker 2: words people search that aren't trademarked. What you should do
• 25:26
  Speaker 2: is you should find whatever category you like, and you
• 25:30
  Speaker 2: should start a business backwards. So I went home that
• 25:35
  Speaker 2: night and I went to entertainment and the most searched
• 25:38
  Speaker 2: term under entertainment was red carpets. So I go to
• 25:44
  Speaker 2: go Daddy, and I pay forty four hundred dollars for
• 25:49
  Speaker 2: the domain redcarpets dot com. I have no clue what
• 25:54
  Speaker 2: this is going to do. I don't know what I'm selling.
• 25:56
  Speaker 2: I don't know anything about it. And I call my
• 25:59
  Speaker 2: best friend Bill, who I had my company with before,
• 26:02
  Speaker 2: and I said, Bill, we're gonna bring a company back,
• 26:05
  Speaker 2: but we're gonna pivot it and it's gonna be called
• 26:07
  Speaker 2: redcarpets dot com. And he goes, what does redcarpets dot
• 26:11
  Speaker 2: com do? And I go, Bill, you always ask so
• 26:15
  Speaker 2: many questions. We're calling it redcarpets dot com. So we
• 26:22
  Speaker 2: have a meeting, colding, we have a meeting. What is
• 26:25
  Speaker 2: this website gonna sell? Now? What they had told us
• 26:28
  Speaker 2: at Google was if you start a URL that's an
• 26:32
  Speaker 2: exact match for a term people search, it will always
• 26:37
  Speaker 2: show up first in the natural search. So if more
• 26:40
  Speaker 2: people are searching red carpets than anything else, then they're
• 26:44
  Speaker 2: gonna go to your website. So we were like, well,
• 26:46
  Speaker 2: what do we sell? Photo rights? Do we do like
• 26:49
  Speaker 2: a thing where you can watch Jlo and all her
• 26:52
  Speaker 2: red carbridge. We're like coming up with all these wonky
• 26:54
  Speaker 2: ideas and we're like, not gonna work, stupid, dumb. We're
• 26:58
  Speaker 2: like up at night, sweating, deaf, not eating ass. But
• 27:00
  Speaker 2: we're sweating, we're eating pizza, maybe ramen, and we're trying
• 27:04
  Speaker 2: to come with the answer. And then we have an
• 27:06
  Speaker 2: aha moment. What if we sold red carpets?
• 27:18
  Speaker 1: That's actually that's brilliant.
• 27:20
  Speaker 2: And we were like, what if we actually sold red carpet?
• 27:25
  Speaker 2: This so we were like, well, who makes these red carpets?
• 27:31
  Speaker 2: So we go to home depot and we're like, can
• 27:33
  Speaker 2: we buy a red carpet? And or like, no, young man,
• 27:36
  Speaker 2: you can't buy a red carpet. We don't sell red.
• 27:39
  Speaker 2: So we started going to all these places and we
• 27:41
  Speaker 2: realized no one sold red carpet.
• 27:46
  Speaker 1: Even more brilliant, This is crazy.
• 27:48
  Speaker 2: So we find that there's one guy in Atlanta, Georgia.
• 27:53
  Speaker 2: It's deLuce Georgia that makes all the carpet in America
• 27:57
  Speaker 2: that's colored orange, yell red, green. And we find who
• 28:04
  Speaker 2: they're working with and we say to him, what if
• 28:07
  Speaker 2: we made a website where you could design how much
• 28:10
  Speaker 2: red carpet you need? And then the phones were coming
• 28:15
  Speaker 2: out that were vertical, and we said, then you could
• 28:17
  Speaker 2: have a backdrop and then we could ship it together
• 28:21
  Speaker 2: like a yoga mat. Will roll up the red carpet,
• 28:25
  Speaker 2: and then we'll put the backdrop in a tube and
• 28:27
  Speaker 2: then we mail it to you and you could press
• 28:29
  Speaker 2: it against the wall. The backdrop with your logos come down,
• 28:32
  Speaker 2: and now you have a square and because your phone
• 28:36
  Speaker 2: is vertical, you could take a picture and you could
• 28:37
  Speaker 2: be in the kitchen. But people could think you're a celebrity.
• 28:43
  Speaker 2: So we're like, this is genius. I swear to you
• 28:47
  Speaker 2: on my life. We went three years and did not
• 28:50
  Speaker 2: sell one of these carpets.
• 28:52
  Speaker 1: Man, I thought this story was gonna have a way different.
• 28:56
  Speaker 2: Three years goes by, We don't sell one carpet. People
• 28:59
  Speaker 2: are coming to the website. Where are the photos of
• 29:02
  Speaker 2: this person on the red carpet? Do you rent? No?
• 29:05
  Speaker 2: Why would anybody want to square a carpet? This idea
• 29:08
  Speaker 2: is ridiculous. So him and I are looking at each other.
• 29:11
  Speaker 2: So I'm investing all the money that I've made into
• 29:14
  Speaker 2: this idea. I'm getting quarters out of the couch, I'm
• 29:17
  Speaker 2: eating dollar pizza, I'm cutting Chipotle bowls in half. Things
• 29:22
  Speaker 2: are looking icy. Okay, three years, we don't sell one
• 29:27
  Speaker 2: of these carpets. And he's looking at me and goes, well,
• 29:31
  Speaker 2: we did have a vision. We had a commitment to
• 29:33
  Speaker 2: an idea, We had a vision, we had all of it.
• 29:38
  Speaker 2: And then we get a phone call from Clarence Cosmetics
• 29:43
  Speaker 2: and they go, we need to get more people to
• 29:47
  Speaker 2: come to our retail desks at malls and in department stores,
• 29:53
  Speaker 2: and we want people to try on the product and
• 29:56
  Speaker 2: then take a picture. Can we make an or for
• 30:00
  Speaker 2: three million dollars of red carpet and backdrops for every
• 30:05
  Speaker 2: single one of our retail locations?
• 30:07
  Speaker 1: What the fuck? I would have been.
• 30:10
  Speaker 2: Out three dollars. Oh yeah, we believed it. Well, we
• 30:16
  Speaker 2: sell it. We sell three point one million dollars the
• 30:18
  Speaker 2: red car We had not sold one red carpet. This
• 30:21
  Speaker 2: is a c We sell three point one million dollars
• 30:24
  Speaker 2: of red carpets. And then the first thing we say
• 30:27
  Speaker 2: is we can't get the product. We don't have any money.
• 30:35
  Speaker 1: Well you can can't You take that to what happens next?
• 30:40
  Speaker 2: I have to go to the bank of Mom and Dad.
• 30:45
  Speaker 1: Oh heck no, I know. Papa Duke's was not happy.
• 30:48
  Speaker 2: The o MD. I had to go to the bank
• 30:50
  Speaker 2: of Mom and Dad and I go Dad, I wore
• 30:52
  Speaker 2: a suit.
• 30:53
  Speaker 1: What'd you say, b o MD would.
• 30:54
  Speaker 2: Bank of Mom and Dad? Oh yo, that's my bank.
• 30:59
  Speaker 2: So I went right to my mom and dad. I
• 31:01
  Speaker 2: had a suit on and I said, hello, Dad, I
• 31:03
  Speaker 2: would like to have a meeting today with the judge
• 31:06
  Speaker 2: and his wife. And I set up the kitchen. I
• 31:09
  Speaker 2: had jazz music playing Bosa Nova.
• 31:13
  Speaker 1: I'm like saying, they know you've been struggling in the
• 31:15
  Speaker 1: last three years.
• 31:16
  Speaker 2: Oh my mom is like, my Dad's like, Bro, your
• 31:18
  Speaker 2: commitment to this dumb idea of selling Carpus is ridiculous.
• 31:23
  Speaker 2: They were like, you were an executive for Irving Magic Johnson.
• 31:28
  Speaker 2: They were like, we met him, we know it. Why
• 31:31
  Speaker 2: are you selling carpet. I'm filling out my tax is
• 31:33
  Speaker 2: rug salesman. They're like, dude, you have made the greatest
• 31:38
  Speaker 2: error in history. So now I have taken the bonds
• 31:42
  Speaker 2: out of the bible that my parents had, Like you
• 31:45
  Speaker 2: know they have those emergency bonds from Nona where they're like,
• 31:48
  Speaker 2: we have one hundred dollars we had saved since the reconstruction.
• 31:51
  Speaker 2: I had spent all that money. Everything's gone, and I go, guys,
• 31:58
  Speaker 2: I need a loan. They said, how much money do
• 32:01
  Speaker 2: you need I need five hundred thousand dollars.
• 32:04
  Speaker 1: Oh man, I'm sure they left you out that.
• 32:06
  Speaker 2: My mom was like, honey, don't do it. This is
• 32:10
  Speaker 2: hard retirement. And my dad's like, I believe in you.
• 32:15
  Speaker 2: You have gone this far.
• 32:16
  Speaker 1: Wait did you tell them that you got the sales order?
• 32:18
  Speaker 2: Oh? Yeah, no. I had to show them the receipt.
• 32:20
  Speaker 2: I had to present the billing the sales and my
• 32:22
  Speaker 2: mom was like, what if they don't pay You know,
• 32:25
  Speaker 2: but I needed a half a million dollars to get
• 32:27
  Speaker 2: the stuff. We have to deliver it. It has to be.
• 32:30
  Speaker 2: So my mom and dad get in an argument and
• 32:32
  Speaker 2: on the right in front of me, you're gonna take
• 32:35
  Speaker 2: away a retirement. You can't trust these kids. Money is
• 32:38
  Speaker 2: not money is a gift. It's not alone. Kids never
• 32:41
  Speaker 2: pay us back. You remember this person, and then you know,
• 32:44
  Speaker 2: your mom remembers everybody whose kids didn't pay back their
• 32:47
  Speaker 2: parents from the from the meeting that they have with him,
• 32:50
  Speaker 2: and then you remember, you know this family didn't pay back.
• 32:53
  Speaker 2: My friend is didn't pay back. And I'm like, okay.
• 32:55
  Speaker 2: My dad's like, we've we believed in them this far.
• 33:00
  Speaker 2: Here's the five hundred thousand dollars. My dad deposits five
• 33:06
  Speaker 2: hundred thousand dollars in my bank account. We fulfill the order,
• 33:11
  Speaker 2: we sell the order. Next thing you know, reality shows.
• 33:16
  Speaker 2: I was dating a woman at the time, and she
• 33:18
  Speaker 2: was on the Bachelor and her job when we broke up.
• 33:23
  Speaker 2: When she went on the Bachelor, it was said spokesman
• 33:25
  Speaker 2: for Redcarpets dot Com. So now ABC airs every day
• 33:31
  Speaker 2: people are going to redcarpets dot Com. Next thing you know,
• 33:33
  Speaker 2: New York Post doesn't feature hottest trend the Real Housewives
• 33:37
  Speaker 2: in New Jersey. Next thing you know, we're selling these
• 33:40
  Speaker 2: redcarpets dot com. Redcarpet in a bag like buy the thousands.
• 33:46
  Speaker 2: Boom boom. But we're getting multimillion sales. Multimillion sales. The
• 33:49
  Speaker 2: idea is working. We build a studio in New York City,
• 33:53
  Speaker 2: a red carpet studio.
• 33:55
  Speaker 1: Pausible. One second. I have to go back to the parents, and.
• 33:58
  Speaker 2: I just want to say, at this we are selling
• 34:00
  Speaker 2: more than just red. We have twenty seven colors. You're hilarious, green, astro, turf, white.
• 34:07
  Speaker 1: How long did it take for your parents to get
• 34:09
  Speaker 1: the money back and how did it feel paying them back?
• 34:14
  Speaker 2: Well, when when I got the money back and I
• 34:16
  Speaker 2: went to go pay my parents back. My my dad
• 34:20
  Speaker 2: was like, keep the money, oh yeah, mom, and my
• 34:24
  Speaker 2: mom was and my mom was like, honey, and then
• 34:28
  Speaker 2: and then I gave him the money back.
• 34:30
  Speaker 1: Okay, yeah, she was like you bet not.
• 34:32
  Speaker 2: Yeah. Well, my dad was like blown away. He was
• 34:35
  Speaker 2: a holy man, you.
• 34:35
  Speaker 1: Know, Baba Dows Barbados. You know, I love both. I
• 34:38
  Speaker 1: love I love the yin and the yang. But yeah,
• 34:41
  Speaker 1: I don't put your mama through that.
• 34:42
  Speaker 2: No. My mom's my best friend. My dad's my you know,
• 34:45
  Speaker 2: right hand man. So they're still alive and you know,
• 34:47
  Speaker 2: living their life. But now it's all funny to talk about.
• 34:50
  Speaker 2: But see, this is the thing about me. I'm eleven
• 34:54
  Speaker 2: and twelve years younger than my brother and sister because
• 34:57
  Speaker 2: my mom's tubes were tied for ten years and when
• 35:01
  Speaker 2: my mom got pregnant, it was a ninety nine point
• 35:05
  Speaker 2: nine percent chance when a woman gets her tubes tied
• 35:08
  Speaker 2: that she can still conceive. And they were on their
• 35:11
  Speaker 2: honeymoon and Niagara falls and they came back and my
• 35:15
  Speaker 2: mom was like what And she goes to the doctor
• 35:23
  Speaker 2: and the doctor goes, well, there's two things I want
• 35:25
  Speaker 2: to tell you at ninety nine point nine and it
• 35:27
  Speaker 2: worked for ten years. But now you have to make
• 35:31
  Speaker 2: a decision what do you want to do with his baby?
• 35:34
  Speaker 2: And my mom goes, you will never know the conversation
• 35:37
  Speaker 2: with your husband. Well, I will never know a conversation
• 35:40
  Speaker 2: with any husband, but you'll never know the conversation with
• 35:42
  Speaker 2: a husband when you have an eleven and twelve year
• 35:45
  Speaker 2: old and you're pregnant, and now the decision is do
• 35:50
  Speaker 2: you keep the baby or not? So they decided to
• 35:55
  Speaker 2: keep me. But I think this was like, if we've
• 35:58
  Speaker 2: gone this far's you know, let it ride. Yeah, yeah,
• 36:03
  Speaker 2: that's a real I don't know how I snuck through
• 36:05
  Speaker 2: that thing.
• 36:08
  Speaker 1: The what they say, God knows the steps or I'm
• 36:11
  Speaker 1: a butcher. I butchered quote in the Bible, just so
• 36:13
  Speaker 1: you know. But that's an incredible story. So redcarpets dot
• 36:17
  Speaker 1: Com sells a lot of red carpets.
• 36:19
  Speaker 2: Yep. So now we sell all the red carpets and
• 36:21
  Speaker 2: actually we provide the red carpet.
• 36:24
  Speaker 1: Is it still going on?
• 36:24
  Speaker 2: Yep? Fifteen years. It's the number one online retailer of
• 36:28
  Speaker 2: event carpet in the United States of America for fifteen years.
• 36:32
  Speaker 1: You didn't even say that in the resume, that long
• 36:34
  Speaker 1: ass resume.
• 36:35
  Speaker 2: Because my buddy Bill runs it.
• 36:38
  Speaker 1: And it's he's like and every month I get money
• 36:41
  Speaker 1: while I sleep well.
• 36:42
  Speaker 2: During COVID, it wasn't looking too good. It was looking icy.
• 36:45
  Speaker 2: We went three years. We couldn't sell a smile, but
• 36:48
  Speaker 2: we came back strong. There's no smiles on sale. And
• 36:53
  Speaker 2: now it's it's redcarpets dot Com. We have twenty seven
• 36:56
  Speaker 2: different colors of carpet. We have step repeat, we do shows, events.
• 37:01
  Speaker 2: You just go up there, design it, drop ships. Next
• 37:04
  Speaker 2: thing you know, you.
• 37:05
  Speaker 1: Feel like, I've placed orders with Redcarpets dot Com for
• 37:09
  Speaker 1: my events because.
• 37:10
  Speaker 2: They provide the carpet for the met Gala.
• 37:14
  Speaker 1: Drop it dust them sodas off dug.
• 37:18
  Speaker 2: But see, we're not a production company, so we don't
• 37:20
  Speaker 2: actually install it, but we actually create the carpet or
• 37:25
  Speaker 2: the material. The Metgala doesn't actually use carpet because it sticks.
• 37:28
  Speaker 1: And you're still partnered with the guy.
• 37:31
  Speaker 2: Yeah, yeah, so I own the company in Atlanta. Oh yeah, yeah,
• 37:34
  Speaker 2: our carpet guy. Yeah. Because okay, so American carpet or
• 37:39
  Speaker 2: when you think of the red carpet, it's one inch
• 37:43
  Speaker 2: twilled pulled recycled nylon that is dyed in Georgia. So
• 37:51
  Speaker 2: in Georgia, that's like the carpet capital of the United States.
• 37:54
  Speaker 2: When you get carpet from other countries, they have a
• 37:56
  Speaker 2: different process. That's why people want American red carpet. So
• 38:02
  Speaker 2: the first red carpet was rolled out in four to
• 38:05
  Speaker 2: fifty eight BC Agmemnon, and there was a reference and carpet.
• 38:12
  Speaker 2: Red carpet actually historically would come when people would rush
• 38:16
  Speaker 2: a castle and then people would shoot the people from
• 38:19
  Speaker 2: the castle to stop them from coming in. Their blood
• 38:23
  Speaker 2: was the entrance of the castle. So in four to
• 38:26
  Speaker 2: fifty eight BC, having a red carpet was just like
• 38:29
  Speaker 2: a red trail, which meant that your castle was powerful
• 38:32
  Speaker 2: because the blood of the people that couldn't come in
• 38:35
  Speaker 2: was at the door. That was how the tradition started.
• 38:39
  Speaker 2: Then they used colored berries and fruits to dye materials
• 38:43
  Speaker 2: red so you could have the regalness of the red carpet. Wow.
• 38:48
  Speaker 2: So President Monroe heard about this tradition and rolled out
• 38:52
  Speaker 2: the red carpet in the United States, and he was
• 38:55
  Speaker 2: the first president to hear about this tradition and use
• 38:58
  Speaker 2: the red carpet on US soil. Then it started with
• 39:03
  Speaker 2: the Egyptian Theater here in California. Sid Grauman took what
• 39:08
  Speaker 2: he had read about the president and took about what
• 39:10
  Speaker 2: he had read about history and created the red carpet
• 39:13
  Speaker 2: entrance in Hollywood. But the interesting thing about it was
• 39:16
  Speaker 2: the first red carpet was rolled out in Hollywood when
• 39:19
  Speaker 2: there was only black and white television and black and
• 39:22
  Speaker 2: white photography, so no one actually saw it read And
• 39:28
  Speaker 2: then over the course of time it's become like standard
• 39:31
  Speaker 2: for all the different events. So I became a red
• 39:33
  Speaker 2: carpet historian. And we still sell thousands of red carpets
• 39:37
  Speaker 2: every day, all day. We should red carpet this whole place.
• 39:40
  Speaker 2: You need step and repeats boom boom, logo.
• 39:43
  Speaker 1: Wall, So what's the pivot after that?
• 39:47
  Speaker 2: So we're selling the red carpets. And I was tired
• 39:51
  Speaker 2: of being a carpet salesman. I did not want to
• 39:54
  Speaker 2: be an entrepreneur. I did not want to sell carpets.
• 39:57
  Speaker 2: I was tired of running around. I felt like a
• 39:59
  Speaker 2: salmon constantly swimming upstream. You have to sell everybody on
• 40:03
  Speaker 2: the idea. You have to build technology, data, you have
• 40:06
  Speaker 2: to track it, drop ship, set up insurance like it
• 40:10
  Speaker 2: was just a lot of job, just overbroke. It was
• 40:14
  Speaker 2: a lot of job, and I didn't feel like it
• 40:18
  Speaker 2: was fulfilling my superpower. So I get an opportunity. I
• 40:23
  Speaker 2: get a phone call to interview for this new position
• 40:27
  Speaker 2: on Madison Avenue. I'm in New York at the time,
• 40:31
  Speaker 2: and it was called chief Diversity Officer. I had never
• 40:36
  Speaker 2: heard of that job, and my whole life, I didn't
• 40:38
  Speaker 2: even know what it was. I didn't even know if
• 40:40
  Speaker 2: it was full time. I was like, what is this job?
• 40:42
  Speaker 2: And I'm like, Doug, you are going to help work
• 40:45
  Speaker 2: with our company and our clients on ensuring we are
• 40:49
  Speaker 2: inclusive and all of our messages. Now, when we first
• 40:54
  Speaker 2: started this idea, it was more around making sure that
• 40:58
  Speaker 2: all the marketing and all the imagery that we were
• 41:01
  Speaker 2: creating for clients was inclusive. So our clients were Pepsi
• 41:05
  Speaker 2: Co And Apple, Nissan, McDonald's and.
• 41:12
  Speaker 1: All right, no, no, I don't want to continue with
• 41:14
  Speaker 1: the story. Sorry, And.
• 41:19
  Speaker 2: I started working with them because at the time, in
• 41:21
  Speaker 2: twenty twelve, there wasn't a lot of diversity officers, so
• 41:24
  Speaker 2: they were like, Doug, maybe you could work with our clients,
• 41:26
  Speaker 2: and I would work with them to ensure all their
• 41:28
  Speaker 2: messaging was holistic. There was nothing that could be interpreted
• 41:32
  Speaker 2: as stereotypes in the scripts because we're making their television commercials.
• 41:38
  Speaker 2: So I did that for several years and then I
• 41:43
  Speaker 2: got a phone call to go to Geneva, Switzerland and
• 41:46
  Speaker 2: do it internationally. So I got a call from a
• 41:50
  Speaker 2: holding group and they asked me if I would want
• 41:53
  Speaker 2: to relocate to Geneva, Switzerland and head up diversity internationally
• 41:59
  Speaker 2: for this luxury company. And in that position, I traveled
• 42:03
  Speaker 2: to forty countries to understand what is diversity around the world.
• 42:07
  Speaker 2: Is it family status, is it socioeconomic? What is it
• 42:12
  Speaker 2: that triggers it? Because this is when I became a
• 42:15
  Speaker 2: reputation management expert. What do companies and individuals need to
• 42:21
  Speaker 2: observe to ensure that they don't have any reputational risks
• 42:24
  Speaker 2: in the market for their brand, their name, and their likeness.
• 42:28
  Speaker 2: So this is when I started lecturing at Stanford Graduate
• 42:32
  Speaker 2: School of Business on reputation management. This is when I
• 42:36
  Speaker 2: started working with Forbes to start to write stories around
• 42:40
  Speaker 2: what companies were delivering on their promise. And this is
• 42:44
  Speaker 2: when I signed my book deal with Simon and Schuster.
• 42:47
  Speaker 2: I'm under Charlemagne the God's Black Privilege publishing. How can
• 42:52
  Speaker 2: I start to tell stories to people to inspire them
• 42:56
  Speaker 2: around what they could do to build themselves up and
• 42:59
  Speaker 2: be more or positive because a lot of people look
• 43:02
  Speaker 2: at this as negative. Oh I don't like diversity, or
• 43:06
  Speaker 2: companies aren't always guessing right. But the thing about it
• 43:08
  Speaker 2: is you can't solve a problem and complain about a
• 43:12
  Speaker 2: problem at the same time. If a company brings you
• 43:15
  Speaker 2: in because they have a problem, then you need to
• 43:19
  Speaker 2: solve said problem and deliver it as if it's an opportunity.
• 43:23
  Speaker 2: But people like to create problems and then try to
• 43:27
  Speaker 2: solve them at the same time. Or they look at
• 43:29
  Speaker 2: a company and say, oh, look at the company messed up. Well,
• 43:32
  Speaker 2: I'm the person here to fix it. So I can't
• 43:34
  Speaker 2: be the person who's there looking at anything negatively. You've
• 43:38
  Speaker 2: brought me in the team, all my life experiences together,
• 43:42
  Speaker 2: so I like to help people move through the rooms
• 43:45
  Speaker 2: and make sure their reputation is right. And one of
• 43:48
  Speaker 2: the stories that I have never told on a podcast,
• 43:51
  Speaker 2: but I write about it in my book was I
• 43:54
  Speaker 2: worked with Pepsi to retire Aunt Jemima.
• 43:58
  Speaker 1: Yeah, you briefly mentioned that when I met you, Can
• 44:01
  Speaker 1: you tell me more about it?
• 44:02
  Speaker 2: Yeah? So obviously Aunt Tramima is no longer on the packaging,
• 44:06
  Speaker 2: but there was an insight around Aunt Jemima and PepsiCo
• 44:10
  Speaker 2: was one of our clients, and I started collecting Aunt
• 44:15
  Speaker 2: Jemima memorabilia. So I have over one hundred pieces of
• 44:19
  Speaker 2: like really iffy Aunt Jemima stuff from forty to fifty
• 44:25
  Speaker 2: sixty years ago because it was really like a blackface doll.
• 44:29
  Speaker 2: And when Aunt Jemima started, they used to call the
• 44:33
  Speaker 2: products slave in a Box because it was implemented right
• 44:38
  Speaker 2: after the Emancipation Proclamation. Wow. So it ended up getting
• 44:44
  Speaker 2: changed to aunt Jemima, and then there was different imagery
• 44:47
  Speaker 2: along the way.
• 44:48
  Speaker 1: And they actually labeled box.
• 44:50
  Speaker 2: There's a book you could read all about it. It's
• 44:52
  Speaker 2: called slave in a Box.
• 44:53
  Speaker 1: Oh my god. Yeah, okay Jesus okay, yeah.
• 45:02
  Speaker 2: Yeah. So anyway, we worked with them, and then when
• 45:05
  Speaker 2: they agreed to retire Aunt Tremima, we'd had a conversation
• 45:09
  Speaker 2: if they would call the other food companies so we
• 45:11
  Speaker 2: could retire all the food mascots, so Lando Lakes an Temima,
• 45:16
  Speaker 2: Uncle ben Rastus from Cream of Wheat, Missus Buttersworth and
• 45:20
  Speaker 2: Eskimo Pie were all retired in the same ninety day period.
• 45:25
  Speaker 2: So that's why there's no more food mascots was the
• 45:28
  Speaker 2: inspiration that I drove around reputation. Wow, yeah, I messed
• 45:33
  Speaker 2: up your kitchen. All the fun characters are gone, but
• 45:37
  Speaker 2: they weren't getting paid the mascot. No, the families. So
• 45:43
  Speaker 2: like Chef Boyardi's a real person. He shares in the profits.
• 45:48
  Speaker 2: Paul Newman's estate shares in the profits. But a lot
• 45:51
  Speaker 2: of times women and people of color are labeled mascots
• 45:55
  Speaker 2: on food, so they don't get any percentage of the sales.
• 45:59
  Speaker 2: Famous Aimen I could go down the line.
• 46:01
  Speaker 1: Famous Amos doesn't get a percentage of the.
• 46:02
  Speaker 2: Same He never did. He was a mascot. What yep.
• 46:11
  Speaker 1: So when you go into the store and you buy
• 46:13
  Speaker 1: a product and you think, hey, this is benefiting, it wasn't.
• 46:16
  Speaker 2: No, the Taquida Banana lady, that's like doing her thing.
• 46:20
  Speaker 2: She's still trying to get royalties. Also, the Pineapple dole lady,
• 46:25
  Speaker 2: they're still trying to get royalties, but they're labeled as mascots.
• 46:31
  Speaker 2: So see, these are the things you have to look
• 46:33
  Speaker 2: at that are nuanced and not everybody's eyes are open.
• 46:36
  Speaker 1: To kick these buy Felicia.
• 46:39
  Speaker 2: Yeah, there was a lot more emails and presidents. Let's
• 46:43
  Speaker 2: just say I kicked them, but it was really more
• 46:44
  Speaker 2: emails and meetings and more diploma So it took a team.
• 46:49
  Speaker 2: But I had an ally within PEPSI CO that was
• 46:52
  Speaker 2: really working to help move this forward. So it was positive.
• 46:56
  Speaker 1: I hate to be a race person. But was that
• 46:59
  Speaker 1: team did they?
• 47:02
  Speaker 2: What was there? Well, the person who was most against
• 47:07
  Speaker 2: retiring and Temima internally at the time was a person
• 47:11
  Speaker 2: of color.
• 47:13
  Speaker 1: And knew the history he after he knew the history.
• 47:17
  Speaker 2: Sexist but after and the person that was my ally
• 47:23
  Speaker 2: was not a person of color. I mean, I don't
• 47:25
  Speaker 2: know if it matters so much, but it was someone
• 47:28
  Speaker 2: who was just like, we can't have this here. Okay, Yeah,
• 47:34
  Speaker 2: But the person who wanted to keep it was a person.
• 47:36
  Speaker 1: Of color and they knew the history though.
• 47:38
  Speaker 2: They said it was the greatest spokesperson in the history
• 47:41
  Speaker 2: of entrepreneurship.
• 47:45
  Speaker 1: Wow okay, so okay, Wow, you covered all the land
• 47:49
  Speaker 1: that I needed to cover.
• 47:50
  Speaker 2: Yeah. And then I wrote a book after leaving Switzerland
• 47:53
  Speaker 2: and it became a best seller. It's called Invisible Generals.
• 47:58
  Speaker 1: You guys should check it out. Already started reading it.
• 48:01
  Speaker 1: It's very easy read. Another thing I wanted to cover
• 48:04
  Speaker 1: was CUP. Just sorry, not trying to jump over yeah,
• 48:08
  Speaker 1: but let's talk about CUP.
• 48:11
  Speaker 2: So I now serve as the executive director. I think
• 48:14
  Speaker 2: a big part of everyone's success needs to be working
• 48:18
  Speaker 2: with nonprofits. I think when people say what's the best
• 48:21
  Speaker 2: way to move, what's the best way I could grow,
• 48:24
  Speaker 2: What's the best thing I should do for my career,
• 48:26
  Speaker 2: my answer, one hundred percent of the time is very well.
• 48:32
  Speaker 2: But if you can't do that, participate in nonprofits. So
• 48:37
  Speaker 2: earlier this year I was appointed to serve as the
• 48:41
  Speaker 2: executive director of the Council of Urban Professionals, which is
• 48:45
  Speaker 2: a nonprofit organization of five oh one c that specializes
• 48:50
  Speaker 2: in leadership development and mid level career development across different industries.
• 48:55
  Speaker 2: So most nonprofits are vertical, but CUP is horizontal. So
• 49:01
  Speaker 2: we have forty percent finance, venture banking, we have about
• 49:05
  Speaker 2: twenty five percent legal in law, around twenty five percent
• 49:09
  Speaker 2: tech in sports, twenty five percent entertainment or so and
• 49:14
  Speaker 2: a growing number of entrepreneurs. So we have this pie
• 49:19
  Speaker 2: that may or may not add up to one hundred,
• 49:21
  Speaker 2: which is what I just was thinking in my mind.
• 49:23
  Speaker 2: But we have this pie of people and these individuals
• 49:28
  Speaker 2: are a lot of the movers in the shakers across
• 49:31
  Speaker 2: these industries, and they're very diverse, all different representations. But
• 49:37
  Speaker 2: you get a really good community and most importantly, you
• 49:42
  Speaker 2: get relationship building. The number one way if you look
• 49:46
  Speaker 2: at hiring today, the number one area companies are hiring
• 49:51
  Speaker 2: today is the new collar worker. This is somebody who
• 49:55
  Speaker 2: is great at relationships and also has a hard skill
• 50:00
  Speaker 2: soft skill, hard skill on top of AI fluency. So
• 50:05
  Speaker 2: what's happening now. People that are good at AI do
• 50:08
  Speaker 2: not necessarily have a good soft skills or hard skills.
• 50:10
  Speaker 2: People that are good at hard skills may not be
• 50:12
  Speaker 2: good at AI. But the new collar worker, and I
• 50:15
  Speaker 2: wrote about this in Forbes and we could put the
• 50:17
  Speaker 2: article on the link, is someone that's good at hard skills,
• 50:20
  Speaker 2: soft skills and AI. And the only way you're going
• 50:23
  Speaker 2: to really start finding these new relationships is by working
• 50:27
  Speaker 2: with nonprofits that cross pollinate these individuals in the same room,
• 50:32
  Speaker 2: so you could start to understand where there's opportunities. So
• 50:37
  Speaker 2: I was in Davos earlier this year and I was
• 50:40
  Speaker 2: talking to a lot of different executives, and one of
• 50:43
  Speaker 2: the things that came up was where are they hiring?
• 50:48
  Speaker 2: And one of the areas that they're hiring is through relationships.
• 50:52
  Speaker 2: So the data shows that somewhere around seventy four percent
• 50:58
  Speaker 2: or more of every single job filled in twenty twenty
• 51:02
  Speaker 2: five was through a relationship, not through a job posting.
• 51:07
  Speaker 2: So where you're going to build these relationships working with
• 51:10
  Speaker 2: five oh one c's like counselor urban professionals. So I
• 51:13
  Speaker 2: found it my duty and honor to serve as the
• 51:16
  Speaker 2: executive director. So we could take this community of nineteen
• 51:20
  Speaker 2: thousand people New York, LA, Martha's Vineyard, and DC more
• 51:24
  Speaker 2: joining from around the world, but primarily those markets and
• 51:28
  Speaker 2: help build and elevate community. So we can work together
• 51:32
  Speaker 2: to build off each other and create more opportunities.
• 51:35
  Speaker 1: Okay, I have just a couple more questions and then
• 51:38
  Speaker 1: we're gonna have to do way every time. Sorry, give
• 51:41
  Speaker 1: is not very good.
• 51:43
  Speaker 2: Give me an example of I know this is a
• 51:45
  Speaker 2: cooking show, and let me tell you something.
• 51:48
  Speaker 1: Okay, So hard and soft skills, just one example of each.
• 51:52
  Speaker 2: Hard skill is more data driven. It's a very specific
• 51:56
  Speaker 2: could be a trade, you know, you could say plumbing,
• 51:59
  Speaker 2: or you could say con tracting. But in my world
• 52:01
  Speaker 2: it would be more like producing a graphic designer. It
• 52:06
  Speaker 2: would be an account and finance operations. It could be
• 52:09
  Speaker 2: any hard, more digital tangible skill and a soft skill
• 52:14
  Speaker 2: is relationship building through presentation, marketing, PR networking, connecting personable.
• 52:24
  Speaker 2: So you need the combination of both, and historically they've
• 52:28
  Speaker 2: been separate, but because AI is coming up as the
• 52:31
  Speaker 2: great equalizer, it's now your responsibility to have both, and
• 52:34
  Speaker 2: all three of those together are called the new collar worker.
• 52:38
  Speaker 1: I one hundred percent agree with that. I tell people
• 52:41
  Speaker 1: because there's there's a part of the world that's like
• 52:43
  Speaker 1: I don't mess with AI, or creatives that are like
• 52:46
  Speaker 1: I don't mess with AI, and I'm like, I think
• 52:48
  Speaker 1: you guys are looking at AI differently. If you are
• 52:50
  Speaker 1: skilled in a certain field, you can use AI as
• 52:54
  Speaker 1: the steroids in your battery pack. Yeah, if you don't
• 52:56
  Speaker 1: know how to communicate with AI, their lies the problem,
• 53:01
  Speaker 1: along with a lack of expertise. I don't think AI
• 53:03
  Speaker 1: can fully replace someone, but I definitely think it could
• 53:06
  Speaker 1: be the steroids or the battery pack that you need.
• 53:09
  Speaker 1: I love AI like I would I would personally marry Yeah,
• 53:14
  Speaker 1: not after this conversation, okay, And then one other.
• 53:17
  Speaker 2: Thing I want to could better than this chicken nugget
• 53:19
  Speaker 2: parm before we wrap.
• 53:21
  Speaker 1: I do want to know how can people join CUP, Like,
• 53:24
  Speaker 1: what's the process? What does that look like?
• 53:26
  Speaker 2: You can go to CUPUSA dot org and you could
• 53:29
  Speaker 2: just write us a quick note and join our email list.
• 53:32
  Speaker 2: And we're going to start our formal membership later in
• 53:35
  Speaker 2: the year. So we come up on twenty years next
• 53:37
  Speaker 2: year and we want to make sure to tighten our
• 53:41
  Speaker 2: membership base. So we're going to go to a full
• 53:43
  Speaker 2: membership model right now. Anybody could join for free, but
• 53:46
  Speaker 2: we are going right now. You got to enjoy right now,
• 53:48
  Speaker 2: right now. So just go to CUPUSA dot org. And
• 53:51
  Speaker 2: we have incredible sponsors, we have incredible partners. You were
• 53:55
  Speaker 2: at the event, yes, is.
• 53:56
  Speaker 1: At the event. I was blown away.
• 53:57
  Speaker 2: I have John Hope Brian a fellow Black of Fact.
• 54:00
  Speaker 2: I was like, I'm on Black Factor. He's like, I
• 54:03
  Speaker 2: am one of the investors and sit on the board
• 54:05
  Speaker 2: with Charlemagne John. I was like, bro, he said yeah.
• 54:10
  Speaker 2: He walked in like, let me tell you something, guys.
• 54:12
  Speaker 1: I've been trying to get John for so long. Thanks
• 54:15
  Speaker 1: to Doug, we were able to Hey, man, you talk
• 54:21
  Speaker 1: to me.
• 54:22
  Speaker 2: I love that guy. It was my first time really
• 54:24
  Speaker 2: talking to We got him.
• 54:25
  Speaker 1: He's gonna be on eating walk brokes just so you know,
• 54:28
  Speaker 1: hopefully with cup too in front of the.
• 54:30
  Speaker 2: Yeah, we're gonna do a live studio, then we should.
• 54:32
  Speaker 1: Totally do that. Thank you guys for tuning in. Keep
• 54:35
  Speaker 1: up with everything. Doug Melvinville, he's calling.
• 54:39
  Speaker 2: Me Doug melvin it's you know what, she doesn't like
• 54:41
  Speaker 2: the name. She doesn't Melville.
• 54:45
  Speaker 1: DM me with Doug, dm.
• 54:48
  Speaker 2: ME with Doug. Why do you say dm me like
• 54:50
  Speaker 2: it's so hard? You know you've been telling these dudes
• 54:52
  Speaker 2: the dm me. You know how to say it. Let
• 54:54
  Speaker 2: me let it roll off your dm me, dm me.
• 54:57
  Speaker 1: Do you know how people have their dms popping my
• 55:00
  Speaker 1: There is zero activity. And I talk to a guy
• 55:03
  Speaker 1: about it. I said, I don't understand everyone.
• 55:05
  Speaker 2: You don't have any activity in your DM my dms.
• 55:07
  Speaker 1: I mean they get like business stuff, but I've never
• 55:09
  Speaker 1: got like, hey, what's up. It never has ever happened
• 55:12
  Speaker 1: to my dms. And someone said, it's the way you
• 55:14
  Speaker 1: set up your profile, like it doesn't look like you're oh, dmable,
• 55:19
  Speaker 1: I guess who cares.
• 55:20
  Speaker 2: Anyways, I'm the closest DM you've ever gotten. Dad jokes
• 55:25
  Speaker 2: available now Doug Melville dot com Book of Dad Jokes.
• 55:28
  Speaker 1: Okay, where can everybody keep up with everything? Does?
• 55:30
  Speaker 2: Oh? Yeah? Just add me DM me on Instagram at
• 55:33
  Speaker 2: Doug Melville. You go to Doug Melville dot com or
• 55:36
  Speaker 2: LinkedIn Doug Melville. I mean, it's just the same name everywhere.
• 55:39
  Speaker 2: But the most important thing is if you need to
• 55:42
  Speaker 2: pivot your career, if you need some support, DM me,
• 55:46
  Speaker 2: I'll bring you on the podcast and we kick off
• 55:49
  Speaker 2: May nineteenth. Then we're gonna be on and popping. So
• 55:51
  Speaker 2: I'm happy to be on Black Effect, happy to have
• 55:53
  Speaker 2: my new work colleague. And my book comes out. My
• 55:57
  Speaker 2: next book in the chapter, so I'm writing a trilogy
• 56:00
  Speaker 2: in my next chapter comes out January twenty sixth. I'm
• 56:05
  Speaker 2: Black January.
• 56:08
  Speaker 1: Pre sales are in all right, Thank you guys for
• 56:11
  Speaker 1: tuning in.
• 56:12
  Speaker 2: Peace out
• 56:17
  Speaker 1: For more eating while broke from iHeartRadio and The Black Effect,
• 56:20
  Speaker 1: visit the iHeartRadio app, Apple podcast, or wherever you listen
• 56:24
  Speaker 1: to your favorite shows.