Latest / Digital Marketing Today
Connected Marketing in the Age of AI
Digital Marketing Today explores the latest news in digital marketing techniques and innovations, from SEO and EDM strategy to Google Ads, Meta advertising, and beyond. In this episode, we look at how marketing is shifting away from isolated channels and toward fully connected, measurable systems. One key story examines how direct mail is being reinvented as a performance-driven channel through Facebook and Instagram audience matching, Google retargeting, call tracking, USPS Informed Delivery, and website visitor identification. The result is a powerful example of how traditional and digital…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.