Xenitra (ASX: XEN): Tokenising FMCG Sales in China — with Dr Anthony Noble
Western brands, Chinese consumers, and loyalty points on the blockchain — Xenitra Group (ASX: XEN) is doing something genuinely new on the ASX. In this Homodeus Research investor interview, founder Wei Sim speaks with Dr Anthony Noble, Executive Chairman of Xenitra, about the company's transformation from the former AUMake tourism business into a focused China FMCG brand accelerator built on three growth pillars: - Nutritionals: a streamlined, B2B-led channel selling household-name brands into China, recently anchored by a ~$30M Danone-related contract with conglomerate RockCheck. - OTC…
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