168. Mike Morse, Fireproof Performance — Maximizing Profitability: Managing Case Flow and Team Capacity

Personal Injury Mastermind w/ Chris Dreyer · Mar 9, 2023 · 37m

Mike Morse and John Nachazel not only built the largest personal injury firm in Michigan but grew the annual revenue at Mike Morse Law Firm (@855mikewins) from $17 to $160 million. They wrote the book Fireproof as a step-by-step guide for others to follow their lead. On the surface, the growth equation seems simple enough. Begin with marketing. Add cases. Increase revenue. But as the caseload increases, so should the number of staff. Knowing when to hire can be challenging - even the most successful firms stumble on capacity issues.

Using Fireproof as the groundwork, Mike built Fireproof…