Latest / Suite Success: Masters of Hospitality
Why This Founder Believes Every Hotel Should Think Like a Media Company
On this episode of Suite Success, host Katie Cline sits down with Brandon Berkson, founder of Hotels Above Par, a boutique publication reaching more than half a million readers, as well as the creator of Mexzine. Brandon shares how getting furloughed during the pandemic led him to launch the brand, why his background in hotel PR gave him an unexpected advantage, and what he would do differently if he were building a media company from scratch today.
They also explore why newsletters may be one of the most valuable tools hospitality brands can invest in, how to turn social media followers into…
The skinny
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