Eighteen Summers and the Buy Back Time Formula for Founders
George Wright III interviews serial entrepreneur and 18 Summers Advisory CEO George Rivera, who shares a pivotal moment from 2015 when his dying father urged him not to miss his son Leo’s games, revealing how founders become “cash rich, time poor” and risk family breakdown and regret. Rivera explains his Buyback Time Formula, starting with a “freedom audit” of all activities, then applying a “10K per hour filter” to identify work outside a founder’s zone of genius and remove it via the “time liberation trifecta”: eliminate, automate, or delegate.
He emphasizes delegating outcomes with clear…
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