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91: Is Your DMO Website Still Just a Listings Page in an AI World? (Will Wright)
AI is already cutting DMOs out of the trip-planning conversation - and Will Wright (Destination Core) thinks most destination websites are wasting the one asset that could save them: real local knowledge.
Will's thesis: DMOs are sitting on one of the most powerful editorial assets in travel - trusted, local, authentic knowledge - but keep acting like paid listing sites instead of genuine local experts. His fix is a layered approach to data. Below the "hygiene" facts (hours, room counts, amenities) that OTAs already own, there's a "vibe" layer - subjective, experiential judgment that only…
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