Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / Owner Spotlight Series: Warren McCarthy - REPP 2024 Speaker

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Owner Spotlight Series: Warren McCarthy - REPP 2024 Speaker · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

0:00
Coming up on this episode of The Spiro podcast.
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And so that was like the biggest pivotal
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thing that I think helped move business forward, especially.
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And going into everything that's full time was like, well,
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I have this wealth of time now.
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What do I do with it?
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Kind of like the number one answer is as much outreach as possible.
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Hi and welcome to the Spiro Podcast,
0:39
managing your real estate, photography and videography business.
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Spiro is a software platform designed in-house by a real estate
0:48
media company to really manage and grow our business,
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but ultimately to help you grow and manage your business as well.
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So welcome to another week.
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For those of you that are returning, for those of you,
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maybe this is the first time watching or listening.
1:02
I just want to welcome you.
1:03
We want to help you build a strong real estate media business and,
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just give you some, some real life examples and stories of how to build
1:10
that business and run it day to day, to help you be successful.
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So we've got a special guest this week.
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But before we introduce him,
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let me introduce co-host and Spiro owner and founder, Todd Kivimaki.
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Welcome back, Todd.
1:23
Craig. Hey, great to be back.
1:25
I took a little vacation and you got busy, which is.
1:28
You know, I think it's just great testimony.
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We get busy to you all. We know, Craig.
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Craig is in the day to day of a real estate media business.
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Our business Wow video tours.
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I still have a little bit to do.
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So you see us and then sometimes you don't see us.
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And I know that's the way your life goes, too.
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So, But it's Craig.
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It's great to be back with you here on another week for sure.
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And just to note, I will be ducking out a little bit early because again,
1:53
I've got some business to take care of out in the field.
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So anyway, it's going to be a great week.
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Todd, we've got a guest on this week.
2:00
We're really excited to hear from and hear his story and, get gain
2:05
some wisdom, pick his brain
2:06
a little bit on his journey and what's helped him be successful.
2:09
But before we get to that, we always like to go over what is new in Spiro.
2:15
What, what's going on with the software?
2:17
Yeah.
2:17
So a few weeks ago, we pushed an update that allowed you to revamp
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and give you a lot more options
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with your order page, specifically your bundle cards, the way you advertise.
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So you if you haven't played with that and you have time, it might be good
2:32
to look at your shopping cart order pages inside the bundle set up.
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Now you have small, medium, and large cards.
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You can put tags on those.
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You can load multiple photo shows.
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You can load a video.
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So we really wanted to give you tools that of how you could sell better
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and show your media on the order pages.
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So that's just a to do in the back of your mind.
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If, if you don't feel like that's a gap right now,
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don't feel like you have to go redo that, your system will look fine the way it is.
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Even with those updates
3:01
moving into
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the next, development cycle, we call it cycle 11.
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That's what we're on.
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Just a quick highlight here.
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We're going to revamp and look at revamping that marketing toolkit,
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giving you some increased and enhanced features and flexibility.
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Also looking at some property website templates
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and then a feedback automated feedback method for you,
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to ask your clients, hey, how did everything go after delivery?
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So it's going to be a two pronged approach where if your clients
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if everything wasn't perfect and they didn't say five stars,
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you can say, hey, we want to take care of you.
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Let us know what your problem is. Call us, email us.
3:38
Whatever the contact information is.
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But if that client clicks five stars and you,
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then you have the option to send them a different message
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that says, hey, thank you so much. We value you.
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Would you help us out?
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You click our Google review, our Facebook review, whatever review site
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you want to try to get your review.
3:55
You know, Craig, this is so I just recently went on vacation
3:59
and when you go on vacation, it was a new part of that part of the area.
4:02
We went down to Florida and my brother had lived
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in this community or this city for he just moved about three months ago.
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So he knew something about the area.
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And it just naturally, I think we all at least I search in Google.
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And, you know, I look at, you know, like my son wanted a skim board
4:20
looking for a surf shop.
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We want to be looking for bait shops, looking for baseball or basketball
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card shops like I search, I scroll, I got, I got Jessica got a massage.
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Like I search and I read through the reviews, I don't know,
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I think we all do that, but I think I do some weird things that not everybody does.
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But I feel pretty confident saying that if we can get you or if you can
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get more reviews for your business, it's only going to help you.
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I don't know if people even on the websites in 2025 anymore, so
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that's fair.
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But I don't know that I do.
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Yeah, I mean Google reviews, I think Amazon change that in the way
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people buy online is people want to know what other people think about it.
5:03
Yeah.
5:03
So I'm excited about that update.
5:06
Awesome.
5:07
Well good deal.
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We'll keep those, those updates coming.
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And don't forget if there is a feature that you're looking for in Spiro,
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you we have a what's called what is a feature base.
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Yeah. It's true. Feature base. Yeah.
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So you can create a free Spiro account and there is an option in there to,
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either upvote current ideas for the software
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for development or submit a new one and have others upvote it as well.
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And that kind of helps us organize,
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what things get rolled out into the software because
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we want the software to work for you.
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So there you go.
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All right.
5:43
Anything else before we dive into things,
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Craig, just a thanks to all of our listeners.
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I appreciate all of you.
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You all take such good care of us.
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I can't tell you how many calls I was on this last week, week and a half
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since I've been back.
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And everyone is saying, like, these are potential new users of of Spiro
5:59
and these are clients that are doing 4 or 5, six, 7000 shoots a year.
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These are large media companies, and they're all saying, hey,
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you guys are blown up in the forums.
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I had to hear what you're doing.
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So that's because of you guys.
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Thank you for that.
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I you know, I'm not asking for an unsolicited plug.
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If you if we do our job and you like what we do,
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any time you say, hey, I'm happy with Spiro, it helps us.
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So and you guys are doing that.
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Everybody's been saying it to me, so thank you for that.
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I don't say it enough.
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Just the love that you guys have is incredible.
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Yeah, and I don't think we mentioned
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I missed this, Todd, but one of our viewers on YouTube
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said, oh, by the way, congratulations on hitting the thousand subscribers.
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I hadn't even noticed that because,
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I mean, yes, we would love for more people to watch and listen, but
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we don't
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I don't track that super, super tight.
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We've got other things.
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But me and I, we're I think we're past a 1040 now.
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Todd.
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Even since that note came through.
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So guys, thank you so much.
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Yeah. Yeah, truly humbled by that.
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Craig, this is on a whim, and I don't even know
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if we would hire for this position, but if you're out there and like
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because we don't focus on the podcast a whole lot, we jump on here.
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We love doing the actual recording of the podcast.
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We love connecting with the sphere,
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you know, with our, you know, someone like our guest today, bringing them on.
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But we don't focus on that thing.
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Somebody had to tell us we had subscribers.
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I had no clue that we had.
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So if that's something you love and you're like, hey,
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you guys could leverage this better, or you can reach and help more people
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by doing these things or cutting the videos that way.
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Shoot me an email please, and give me your ideas.
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Maybe, maybe you could.
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You know, work part time for us and we could tune that thing up.
7:40
For sure, because
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we want to make sure that anything that guests bring on
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and that's valuable, that could help your guys's business grow.
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We can get out to you and then more people.
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Yeah, absolutely. Great idea.
7:52
All righty.
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Well, speaking of having guests on, we do have a special guest this week.
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For those of you that attended, the REPP
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2024 concert, I'm trying to remember what year we end.
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Man. Time is flying, Todd.
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Go ahead.
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He was.
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He was, Well, yeah, 23 and 24.
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And it was a I think you said concert at the convention.
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The convention for a conference.
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Did I say concert? You said concert.
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But I heard you're going to be performing this year, Craig.
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Actually, I already had one performance, but, yeah,
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I, I played drums
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back in high school, which was a years ago.
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And, and, my youngest has now joined
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band as a fourth grader, and he, he has started playing drums.
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So I've been starting to teach them.
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And I'm like, man, I kind of I can't miss playing drums.
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Okay.
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And, decided to join our local, community band.
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We've got 90 some members.
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I'm back in a percussion section.
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We had a concert about a month ago, and, yeah, I'm loving it.
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I'm really rusty, but I'm loving it anyway.
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Craig
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I have an idea, and I promise we'll get to our guest here.
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Just fast forward 20. 30s.
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If you don't want to hear this idea, y'all, and you'll get to something better.
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Craig.
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So the late night host, who was the guy who was just the drummer wasn't there?
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Was there a guy that was just played drums?
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I know Letterman had the bald guy that was keyboards.
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I feel like there was a late night host that had like the guy in
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the band only played drums.
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Okay, it's not that important in my stuff.
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I go to bed by 10 p.m..
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I don't know these, I don't know, I don't know the late night show.
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Well, I said David Letterman.
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I mean, that shows how long it's been since I've seen one of these. But,
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okay, what if you were that guy at the conference this year?
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Craig? Nope.
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We could get you a drum set and you could interact.
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You could have musical things and and snares, and we get you bells,
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and you could bring all of that excitement and commentary to the conference
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this year. Craig.
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Thanks. No, thanks.
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I'm the guy behind the camera, right?
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Not in front. I don't think I'm going to left.
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I really like this idea right now.
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As of 10:01 a.m.
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eastern on, April 4th here.
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As we're recording this,
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I think I'm going to I think we need to make this happen, Craig.
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But let's get to our guests, please.
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Thank you. Yes. Please just comment below if you want.
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Craig on staying in a drum set. No. Nope.
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Not happening.
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All right, so he
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was a conference speaker at Rep 2024 this past year
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and, just shared a great presentation.
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Some great thoughts. And Todd from here, I'm going to let you introduce him.
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Yeah.
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So he was at both conferences or two years in a row, 24 and 23.
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23 was the first time I was at the REPP conference.
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And this individual.
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So first off, when he has a presence in a room and I'm just like, okay,
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you like you notice this guy.
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And then we got to his part where he was talking about his business,
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and I was like, there's no what?
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Like, this is honestly a machine.
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This is an AI robot that's dressed up in a nice sweater
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and presents well, and there's no way a human could do what he's doing.
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So, yeah, it's it's insane.
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And I think it shows that
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hard work and perseverance will get you where you want to go.
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And I'm excited to hear his his business is grown and he's doing fabulous.
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He's got some exciting things happening to his life.
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We'll get all into that.
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I know some of you know he's a good friend of mine.
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Warren McCarthy with McCarthy media.
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Warren, welcome to the show.
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Good morning guys.
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How are you, two?
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Doing great.
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Excited to have you on.
11:37
Well, thank you so much for having me.
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And I just also want to say I really appreciate you to having me
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on the podcast.
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It is a pleasure as an honor and it's just fantastic.
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So I really appreciate you two. Thank you so much.
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Oh, thanks for making time for us.
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So, Warren, for those of for those listeners
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that don't know you and your story, do you want to take a few minutes here
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and just kind of give us an idea?
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I think it's always people always connect with what made you get into it?
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What did you why did you why did you switch gears?
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You switched some pretty big gears.
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You had one path that was like when you when you said that on stage,
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it's like, wait a minute, he was going to do that. And
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so if you could just give us a story,
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I think our listeners would love to hear it.
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They'll connect with it.
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Yeah, absolutely. So I'll start from the beginning.
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So originally I was geared toward a medically oriented path.
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I studied at the University of Utah.
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I got my bachelor's in biology, minored in chemistry,
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and with an emphasis in anatomy and physiology.
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So I was right.
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I, I mean, come on, come on.
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I remember biology class. I was like,
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I think I had a degree in it. So
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I, I would, I would, I would cram five minutes
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before class for our pop quizzes in anatomy class. I.
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Hats off to you Warren
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That's not so that's what he said.
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He's like, I'm in, I'm in, I'm in, I'm in the ER.
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I'm in the operating room. And he's like, I'm editing.
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Not literally, but I'll let you tell the story.
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Warren. Sorry. Oh, no. You're good.
13:06
I was in the operating room.
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Oh my gosh, it was it was a blast.
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But I did, I did my bachelor's degree while I was doing my bachelors.
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I was actually working up at the university in the operating room
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as an anesthesia technician, as, like a anesthesia assistant, staff, stuff
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like that.
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And so with that, I was like, okay, so I'm geared up and ready.
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I've done a ton of research.
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Like at the university, I'm working in the operating room.
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I have my degree, a minor and an emphasis.
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I'm geared up.
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I have full ride masters ahead of me at the Huntsman Cancer Institute.
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I was like, okay, we're ready. We're primed.
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And looking down the line, I was like, I want to do an anesthesia residency.
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I wanted to do the residency plus a cardiac fellowship.
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So I've been working with a lot
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of the cardiothoracic doctors inside the operating room.
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I wanted to help run a lab with, like, two other PhDs
13:58
outside of that and a few more other tasks.
14:01
That's like department head related.
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And so I was like looking at all the time that I had, I also love to teach.
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And I was like, well,
14:09
with my, my background and now museology expanding that in medical school.
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And then applying that, I was thinking if I could teach at the medical school,
14:18
that would be a lot of fun too.
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So there were like four different things that all required a ton of time.
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And like the effort put in I had no quarrel with.
14:28
I was entirely happy to put in the effort, but I was looking at the end result
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and I was like, okay, as an anesthesiologist
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with a cardiac fellowship and like cardiac training in addition
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to a lab, in addition to like teaching at the medical school,
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there was not a lot of time left in the day.
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And what matters a lot to me
14:51
personally is a lot of family time.
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I was like, I don't know if this is going to translate
14:56
very well until I had about 55 or 60.
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So yeah, I started to turn.
15:02
I started to pivot.
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I was like, okay, well, I've done headshots and like some event photography.
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I've done some engagement
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photos in the past, like during my time at the university.
15:12
And I was like, well, this is fun, but I haven't really found my niche.
15:16
And so there was this one kind of like hallmark transition
15:21
where I was helping out a family friend, and we drove like three hours.
15:26
We carpooled to just do like a once off real estate shoot
15:30
because like kind of southern Utah ish, not quite to Saint George.
15:34
And I just got to experience like the whole transaction
15:38
from the seller wanting to list from like why they wanted to do something
15:44
like selling one of their investment properties, rolling equity.
15:47
There's like a lot of finance in it.
15:49
And then I did the shoot.
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It was a ton of fun.
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And after that, just seeing that whole transaction kind of like work its magic.
15:57
And both parties were incredibly happy in the end
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and the agent was happy like their clients were happy.
16:03
It was just a fantastic transition from all the other stuff I was doing.
16:08
I was like, okay, this
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I can see potential in it and I think it might be a lot of fun.
16:13
And so I start to turn, start to pivot.
16:15
I found, Eli online
16:18
with like, real estate, kind of shooting
16:21
and like, running a real estate in the business side of things.
16:24
And I was always like, well, I want to like run some type of business
16:28
that I literally had, at the base of one of the trails near my parents home.
16:33
It's like in, in the summer.
16:35
It is hot. It is blistering. I was like, you know what?
16:37
I feel like people would want ice water at the bottom of this trail.
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So I bought an ice chest.
16:41
I bought like ice bags from Costco and like, water.
16:45
I felt like a little QR code, like, okay,
16:47
it's like a dollar per iced water bottle if you want to take one.
16:51
And then, alas, I got like maybe $4 and then all my bottles were gone.
16:55
I was like, okay, that's that's not gonna work all that well.
16:59
But returning back to the kind of original story.
17:02
So I started to turn.
17:03
I started to pivot.
17:04
I was like, okay, this business opportunity might be exciting.
17:07
It might be fun.
17:08
I'll look more into it.
17:10
And it started out as a passion project.
17:12
While I was working in the operating room, I was like, okay, you know what?
17:15
I'm going to start this and I need to roll with it
17:18
because I need to make some type of transition
17:22
and find myself in a new position
17:25
with kind of my end goal in mind.
17:28
And so that was like, okay, I need to reel back.
17:31
I need to pull back
17:31
and see what my other options are besides looking into the medical part.
17:36
And I found the real estate media side of things started rolling with it.
17:40
And in May 20th May, 15 of 2023,
17:45
I had like the official start,
17:48
official start of business.
17:50
And that's when I was not all in by any means.
17:54
I was still working full time at the hospital,
17:57
but the biggest transition
17:58
for me was I had I had the gracious opportunity
18:02
to not only just work days, but I could work nights.
18:06
So I transitioned to working nights in the operating room
18:08
and fueling the business during the day.
18:10
And so that was awful for a long time.
18:14
Yeah, there's no sleep involved with that, and I do not recommend it to anyone.
18:19
But it was a round robin schedule of 6 p.m.
18:22
to 6 p.m.
18:24
now, 6 p.m. to 6 a.m.. Excuse me.
18:26
Working in the operating room and about seven ish,
18:29
7:30 in the morning to about 5:30 p.m.
18:34
working on the business during the day.
18:36
And that just that happened for like three days straight.
18:41
And then it was like 72 plus ish hours
18:43
with minimal sleep every week for about eight months.
18:46
And that sucked. So no. Yeah,
18:52
it was awful. But.
18:54
But we made it through. We made it through.
18:56
And so and then in 2024,
18:59
I believe it was March, I believe it’s March.
19:03
I dropped my hours from full time to, like, picking up a couple shifts a week.
19:08
And then after about a month, I was like, literally, even if I'm putting only 4
19:12
to 8 hours into this position position, it's sapping 50% of my energy.
19:17
So I just totally left it and transitioned fully
19:20
into real estate media and had been there ever since.
19:24
And it's offered like more time and more flexibility.
19:29
I would say, like, of course we're all working a lot and working a ton,
19:33
but also help me learn a lot more about finding my end goal
19:38
and spending a lot of time with family and being and being able to implement
19:42
all of those elements into life now.
19:46
And that was something that was really hard for me to do, because I'm I'm easily
19:50
a workaholic and I love to work, do stuff like that.
19:54
But I was like, I have to make I have to create space for, my fiancé.
19:59
I do create space for myself.
20:02
I have to make sure there is that element of taking care of myself in the moment
20:07
and not just thinking, oh, I'm going to get that later down the line.
20:10
I'll have like a lot of family later down the line.
20:13
So that was kind of the May 2023 start to now.
20:18
Now the status is, Daxi is running the business with me
20:23
and it's been fantastic.
20:25
And we have two incredible photographers under us.
20:28
We're onboarding a couple more VAs, and it's just been fantastic.
20:33
And the connections we've made,
20:35
the people we've met, the work we've been doing, and the good of
20:39
we've been doing for all of our clients has just been phenomenal.
20:42
So it's been really, really fun.
20:44
It's really hard in the beginning.
20:46
But yeah, transitioned and here we are now.
20:49
Todd ,Warren's story here just
20:51
echoes what you have said over and over on this podcast about the purpose of
20:55
of creating a business to make it work for you.
20:59
I mean, Warren, you just you just proved Todd's point in,
21:02
you know, spot on.
21:05
Todd has a ton of wisdom. So
21:08
you you're too kind.
21:10
And that was something that a coach
21:12
helped me on as he defined what a business was.
21:15
It's, a business is a, a profitable
21:19
enterprise that works without you and works for you.
21:23
And I think that's the biggest thing.
21:25
I wrote a few things down while you're telling your story, Warren.
21:28
And every time I hear it, I just.
21:30
I love it even more and more.
21:31
You said I took it.
21:34
I wanted to have the end goal in mind,
21:37
and I think that is so important.
21:40
You know, you were working in a field where you were,
21:44
like you mentioned, by the time you got to be 50, 55,
21:48
you were going to be set and you were going to be, you know,
21:50
money wasn't going to be an issue.
21:55
Even before that, in that
21:57
career space, you know anything, doctor, anesthesiologist.
22:01
You know, I had a neighbor as a CRNA.
22:03
I'm like, you make that much money?
22:05
Like, it's good money, like, but
22:08
like there you devote your life to it and you are
22:11
you live at the hospital, you live where you're at.
22:14
And what those individuals do is incredible.
22:17
Like the way that they can save people and the things that are coming out.
22:22
And you talked about, you know, like being in a lab with other PhDs,
22:24
like the things that are intellectual people are doctors are creating art.
22:29
It's life devoting, but it's life consuming.
22:33
And just kudos to you for thinking about the end goal in mind.
22:36
You know, that is huge with doing that and especially at the stage.
22:40
Like what?
22:41
What did your parents say when when you, when you told them about this transition?
22:46
They were very upset, to say the least.
22:50
They're very upset because I so I'm, I'm half Chinese.
22:52
So there's also a kind of like a cultural tie in to,
22:56
but they were definitely like, what are you doing?
23:00
Like, you had full right in college.
23:02
You have a full right masters.
23:04
You have everything set up that
23:07
so many people are, like, vying for.
23:10
Yeah.
23:10
And I was like, I have to pull back from it.
23:12
I have to.
23:14
And it was it was a hard transition for me and it made me upset.
23:19
I was like, is this the right path for me?
23:22
And it was scary.
23:24
It made me worried.
23:26
Like a lot of stress and anxiety is like, I don't know if this is the right thing
23:30
to do because I'm pulling back from the thing I'd been working on for forever.
23:34
Really.
23:36
It's kind of a paradigm shift in your life.
23:40
So let me ask you, I know, Todd, you have more points, but let me ask you
23:43
because I remember making my switch and at the end of that four years,
23:49
well even throughout that time what I experienced was,
23:54
just a season of thankfulness like I've never experienced before.
23:57
What what what emotionally.
23:59
What was it like for you, Warren, to make that
24:02
that transition and go fully in
24:04
with what you were really passionate about?
24:08
It was incredible.
24:09
Like, I was worried and fearful at the beginning, of course,
24:12
like transitioning fully into just doing real estate media.
24:18
I was apprehensive, but once I was and then like,
24:21
I can devote so much more time, so much more effort
24:24
and feel good about all the effort that I'm putting in.
24:28
And it's just fantastic.
24:29
Like the the CEO side of things go better, the brokerage
24:33
presentations go better, interacting with clients go better.
24:36
And it was just I was like, okay, well, this feels good.
24:41
And working towards something more I can see, I can materialize,
24:45
see the building blocks going into the business
24:49
and things working out for the better, refining processes,
24:53
going through new things, experiencing hardships too
24:57
with like hiring or hardships with clients, or hardships
25:00
with like all other aspects of business that I would never have thought
25:04
about otherwise.
25:05
But being able to brace that without devoting other time and energy
25:09
to a different avenue was really, really good to feel.
25:13
It was honestly a relieve
25:16
Yeah, yeah, that's I know that resonates with so many other people out there.
25:20
Warren, you know, I think we have a lot of listeners that are are dabbling.
25:24
I would say in real estate media. And that's okay.
25:27
Most like you said, hey, I took my first shoot.
25:29
And, you know, I was say, this is kind of a flier basically at this point.
25:34
And you have to do that with things.
25:36
You know, we we can never just blindly jump into anything in life.
25:40
We always have to test a little bit.
25:42
But one another thing that you said, that you wrote down, you said that
25:45
as you transition down the part time in the ER,
25:49
you said those even 4 to 8 hours were zapping 50% of your energy.
25:55
And I, I think we all do it.
25:57
We all say, hey, but it's good money.
26:00
Like it's paying my my rent right now.
26:03
And I have these school bills.
26:05
Well you didn’t because you had full ride.
26:06
But I had school bill, you know like those of you that have
26:09
we all have bills, right?
26:10
Regardless of what it is.
26:11
And we justify in our brain.
26:14
I did this with wedding photography for a long time.
26:18
Probably too many years.
26:19
And I had hired a staff. I was still shooting weddings.
26:22
I had, I had an admin that was running the business.
26:25
I had, an a
26:27
we had a customer service person, and we probably had 4 or 5 photographers.
26:31
And there was still some of those end years that I was shooting 6 to 8 weddings.
26:36
And it was just like, it was like, why am I doing this?
26:40
And it's like, well, that's money that I don't know if it's going to be replaced.
26:45
And I think that's just that was a
26:47
thought air on my brain of saying, hey, why am I trying to.
26:51
No, Todd, get out of that thought.
26:53
Because the way where you placed it is, you know, you're going to grow
26:56
so much more.
26:57
And the idea of the Mike Michalowicz book of pumpkin planning, of saying
27:00
no to something so you can say yes to the bigger opportunity.
27:03
So, you know, that's amazing to see that.
27:06
You know, I'm sure I'm sure that was a nice check for 4 to 8 hours in the ER.
27:10
But saying no to one thing allowed you to say yes to the bigger pumpkin.
27:15
Yeah.
27:16
Oh, yeah. Absolutely.
27:17
And I was also just like the,
27:19
I think the year of just taking that full leap that like, I feel most
27:23
business owners like when they do that transition experience
27:26
and like even working like 4 to 8 hours, I was like, it's like it's fine.
27:32
But it definitely took it took me away from
27:35
so many other opportunities that were there before me.
27:38
I mean, I was working during the week as as most people do.
27:41
The brokerage presentations happen during the week.
27:43
The team meetings at the brokerages take time during the week.
27:47
They don't operate on the weekends.
27:49
And so I was like, you know what?
27:51
Like these, these opportunities
27:52
I am missing every single one of them while I'm spending my time working.
27:57
I need to find a way in order to make this work.
28:01
Yeah, yeah, I think that's so if you're out there
28:04
and you're saying, hey, I,
28:06
I'm picking up a few shoots, I can think of a few people I know, but,
28:10
there's an individual that's a school teacher
28:11
and trying to figure out how to make the business work.
28:14
There's some other individuals that are working in other fields.
28:16
I just specifically know that I've talked to.
28:18
It's like, and I'm not singling you guys out,
28:20
but take from take inspiration from your own story.
28:23
Or let me ask you a just a simple question.
28:25
Was there ever this like in this moment of like,
28:28
I got I've got to quit, I've got to transition?
28:30
Was it ever 100% clear that you woke up?
28:32
You're like, boom. Yep, I'm going to quit now. I'm happy. I'm good with it.
28:35
Or were you always like,
28:37
okay, I know I need to do it, and then you got a little more sure of it.
28:41
Like if if our listeners are out there waiting for this epiphany moment where
28:44
they wake up and like the clouds say, quit your job, is that ever going to happen?
28:49
I would say it was definitely more slow transition.
28:52
But when it happened to happen fast. Okay.
28:56
I remember I was in the operating room,
28:59
I was taking on an additional shift
29:02
and I was like, it was, I think like 11 p.m.
29:05
at night.
29:06
And the shift ended at 2 a.m..
29:08
And I looked at the clock and like, what am I doing?
29:11
Like, I am up so late, I know I have to be up for a shoot at like
29:16
I was like it was summer ish area, I think.
29:19
And I was like, I have a shoot early in the morning, I am not getting enough
29:23
sleep.
29:23
And I told myself I pulled myself off night in order to get more sleep,
29:28
make sure I'm functioning better, make sure the business is moving forward.
29:32
Literally. What am I doing?
29:33
And so it was during that kind of like 10 p.m.
29:36
to 2 a.m.,
29:38
time frame.
29:38
I was like, okay, literally, I'm tomorrow, I'm putting in my two weeks, like,
29:42
I cannot deal with this anymore.
29:44
And so I put it in, wait it out that last duration.
29:48
And then after that I was like, okay, I'm ready to go.
29:51
So it was definitely a lot of buildup like stress, anxiety until that point.
29:56
And I was like, it was pretty immediate.
29:57
I was like, I can't do this anymore. I'm fed up.
29:59
I need this to stop.
30:01
And so I transitioned after two weeks
30:04
and then we were set and ready and primed for bigger things.
30:08
Yeah. Nice.
30:09
And did you look back and at any point
30:12
do you look back and say, I probably should have kept my job?
30:16
Oh absolutely not.
30:17
No. There's no way. Yeah,
30:20
yeah.
30:20
And there is a fine line there like I, I don't want to be the catalyst for you
30:25
like more on analyze that very have like Warren and you should analyze it.
30:29
So there's a lot that we kind of skip through of analyzing pros and cons
30:34
list in a timeline.
30:35
So I don't want I don't want to get you fired up today out there.
30:38
And you, you like if you're listening to this to your on
30:40
drive into work, like, please don't go quit today.
30:43
Your job like
30:46
please just make an informed, educated decision.
30:50
But I think proof's in the pudding.
30:52
And we hear this again and again
30:53
that when you can focus on something that will expand
30:56
and that has happened, you know, for Warren as well.
31:02
So Warren transitioning beyond that like let's talk about okay.
31:05
So you had your focus fully on the business.
31:09
So like now what I get this question a lot where people say hey
31:13
I focused full time. I've made the jump.
31:16
Like what do I do now?
31:17
How did you wade through those waters.
31:20
Oh. So I tried to set the precedent
31:24
very early on,
31:27
like literally when I shifted to nights
31:30
and worked nights and then worked on the business during the day, the,
31:35
the prime concern that I think a lot of people were going
31:38
through is like, oh, well, like my outreach is like, okay,
31:42
I might like, hit up maybe five people a day or something like that.
31:45
And I think five people is a fantastic number.
31:48
I was looking at that and people were having kind of one calls with it
31:52
and two struggling with it a little bit more.
31:55
And I thought to myself, okay, if this is where people's weaknesses are,
31:59
I need to make it my absolute strength.
32:02
And so I did a massive a massive, massive amount of outreach.
32:06
I mean, there was like over Instagram, I was going in like meeting realtors.
32:11
I was going to like you even even so far as like some open houses, stuff like that.
32:16
But I ramped up my outreach like absolute crazy
32:20
during the eight ish months that I was in the operating room working nights
32:25
and that was the lifeblood of my business expanding or our business.
32:29
I would say his Daxi is with me in it.
32:31
And so that was like the biggest pivotal
32:35
thing that I think helped move business forward, especially.
32:40
And going into everything that's full time was like, well,
32:43
I have this wealth of time now.
32:45
What do I do with it?
32:47
Kind of like the number one answer is as much outreach as possible.
32:51
If people are doing anywhere like five ish K a month,
32:56
6K, 7k, I'm making some good money.
33:00
Then I would say the biggest indicator of future success
33:05
is all the things that they're doing on the daily,
33:07
with that wealth of time that they now have, pulling back from a full time job,
33:12
they now have one either at least 40 additional hours
33:16
during the week to do an amazing amount of outreach
33:21
and two to saturate that time with income
33:24
generating activities like shoots and stuff like that,
33:27
and scheduling brokerage presentations now that they have time on their hands.
33:32
Even going so far as like
33:34
getting like sponsor positions in brokerages as well.
33:38
Like sometimes it could be like a $500 ticket
33:40
for a full year or something to that extent.
33:44
But being the prime focus, being able to do
33:46
a massive amount of outreach and let absolutely everyone
33:50
who knows you and could know you know about your services,
33:55
know about your incredible real estate media, know about who you are,
33:59
what's your personality, but what you bring to the table?
34:02
Like who, who you are as a team member and an asset to them?
34:06
What you can do to help them from just listed and showcasing everything
34:11
amazingly, and shortening that time from just listed to under contract.
34:15
By doing all of those things packed into now in a full time open schedule.
34:22
Yeah I,
34:23
I think that's so smart in your business and that is, that's essentially
34:28
filling the top of the funnel and you have to fill your sales funnel.
34:32
You have to let people know about you.
34:34
I think sometimes as creatives we can get caught in an infinite
34:37
loop of thinking, I need to make my photos better.
34:41
I need to make my video better, I need to offer this product,
34:44
or this piece of equipment is going to help me.
34:46
I'm sorry y'all, and I say this with love for my heart.
34:49
It's not it is not.
34:51
It is the relationship you have with your clients.
34:57
You know, just just a fact for you guys
35:00
at our media company, we shot over 12,000 tours last year.
35:04
We're looking like we're going to do 13 five this year.
35:07
We're growing on our best year ever and we continue to grow.
35:11
And I will tell you that
35:12
it is not our goal to have the best photos, the best video.
35:16
We don't need it.
35:18
It's own.
35:19
We have to have good. We have to have good, good quality.
35:22
But once it gets to an acceptable quality, we're done
35:25
messing with it because a little bit more is not going to get us anything.
35:29
We have focused our time, energy and efforts on customer
35:32
service and building relationships.
35:34
Yeah, and that is why we grow.
35:36
Not no realtor is ever going to look and say, oh, hey,
35:39
did you upgrade to that new camera?
35:40
I'm really noticing how you're able to layer blend those five, seven images,
35:44
I think really look a lot better because you got a little bit
35:46
more dynamic range in the darks, like no one's ever going to say that.
35:50
Realtors, I hate to tell you, like most a lot of them don't even really
35:54
look at your stuff.
35:56
They look at every so many listings because they're busy,
36:00
and you don't ever want to be caught with a realtor checking up on a listing
36:03
going like, why did that? Why is that there?
36:05
Why is that bad?
36:06
So you have to be of certain quality.
36:07
But honestly, they are busy.
36:09
They trust you, you deliver on it but don't have
36:14
don't have the wrong expectations
36:15
of what quality you need to deliver because it just doesn't work, you know?
36:19
Warren said that he focused on those eight months of building relationships.
36:23
Yeah,
36:25
Craig, you have thoughts on that?
36:27
I mean, nothing I haven't said before.
36:29
You know, I, I look at my own media that I shoot in,
36:32
in my market and it's, it's solid.
36:35
I mean, I try to always do a good job and, you know, pay attention to detail.
36:39
But I know even with our within our own company,
36:42
there are other photographers in other markets that I think are better than I am.
36:46
But I think what has helped me be successful, just like
36:50
Warren has shared, is, is those relate the relationship building.
36:55
You know, I I've been at this now, you know, five ish years total, five
36:59
six years total.
37:00
And I've developed great relationships.
37:02
And Warren, just like you, I, I grinded you know, I was at the, at the industry
37:08
events, I was at the board events, I do brokerage presentations.
37:12
I take realtors out to coffee.
37:13
I get to know them as people.
37:15
You know, these are people that have families and have kids
37:18
and they have crazy schedules as realtors and just meeting in them at the
37:23
at that human point of identifying with the stress that they're under,
37:27
trying to alleviate the issues that they're facing,
37:30
you know, in their business, helping them, win more listings.
37:35
It's all relational based.
37:37
And, Todd, I, I couldn't agree more.
37:39
The you know, I read through these some of these forums and in the nitpicking
37:44
and I and I'm going to call it nit picking on the quality of the photo
37:48
and, you know, flamboyant versus HDR.
37:51
It's like.
37:54
We're having pretty good success
37:55
not stressing out too much on those things, but still,
38:00
I don't know if I could I could ramble on, but Warren.
38:03
And I'm right with you.
38:04
I, I you're you're on the right track and and it's proving out for you.
38:09
Well thank you I appreciate that.
38:10
Yeah.
38:10
It's it's been, it's been really cool to see like the,
38:14
the difference between focusing on like the creative aspect
38:18
and then the business and building aspect, the relationships aspect
38:22
and seeing all of that come together.
38:24
Like even sometimes I'm like, well, how do I still create relationships?
38:28
How do I still strengthen relationships?
38:29
I'm like, yeah, are there am I missing something?
38:32
Is there something else I need to be doing?
38:34
But it's always falling back to like, the roots and like what
38:38
you've been doing in the past and expanding on that maybe a little bit.
38:42
And it's it really works itself out and works itself out
38:46
as long as you're intentional with it.
38:48
Just like you've been saying,
38:49
Warren, I'm going to I'm going to pivot a slight bit because
38:52
and before the show, we talked a little bit about it,
38:55
an aspect of your business that we really haven't talked a lot
38:59
about on this podcast, and you agreed to talk about it.
39:01
And I think it's something that many of us are in.
39:03
I know myself when I started,
39:07
the business, I was dating an individual.
39:09
So, you know, she was with me as the businesses got started.
39:13
Then we got engaged and got married and she had some,
39:17
some roles and some things that she did.
39:19
And mainly she did them because she loved me.
39:22
Not really, because it was her passion.
39:24
So I think there is there
39:26
and there's some times I look back and I'm like, oh, that was like,
39:30
that was a misstep by me because,
39:34
maybe the way I reacted or that my expectations of of my wife
39:38
now wife Jessica and you kind of have the same scenario with your now fiancé Daxi.
39:44
So, would you like to just comment a little bit?
39:49
Because I think we have other listeners out there
39:50
that have, you know, their significant other
39:52
and maybe they're dating, married or engaged or married, but how are there
39:58
any tidbits of things that you've learned or how are you guys working together?
40:02
You have any,
40:04
tips on working together
40:05
with the person you love and growing a business?
40:09
Let's see.
40:10
I'm definitely not all knowing by any means.
40:13
So, but what has worked Daxi and me?
40:17
I'll also kind of preface like where Daxi was with me during the process.
40:22
We started dating in 2022, like before.
40:25
I even had a glimpse of
40:27
like running a real estate media business, and now we run it together.
40:31
So she handles a lot of like the admin style tasks.
40:34
I do like, like CEO slash sales slash like still on site.
40:40
As for
40:42
and this is still something I'm working on,
40:44
I ask for dedicating more time
40:48
to like your loved ones.
40:51
Like initially I was awful at it,
40:54
especially in those eight ish months of like round robin nights.
40:58
Like she literally held everything together
41:01
and she was like to gave the utmost support.
41:05
And she was absolutely incredible.
41:06
And she is incredible.
41:08
And during that whole process, honestly, I, I would not be where I am today.
41:13
We would not be where we are today without her help.
41:16
During that critical period.
41:18
And she's helped me ever since and ever since I started in May 2023.
41:23
Like she would make sure everything is looking great.
41:26
It's like I exhaust roasted beyond belief.
41:28
But I was still working and she was patient.
41:30
She was kind.
41:32
She helped me so much and it starts to break
41:37
like tears in my eyes just talking about it,
41:39
because she has been so pivotal to our success
41:43
and like our vision for the future, it's just been amazing.
41:47
And I think ever since then I was like,
41:51
I need to make sure that I'm putting in more effort.
41:55
I need to be putting in more effort, one into our relationship,
41:59
but also into finding
42:02
that boundary between this is work
42:05
and this is personal, and I'm still struggling with that.
42:09
I still have clients who are like, hey, like,
42:12
I know it's Saturday, but my clients or they have like X, Y, Z, reason
42:17
and I initially was available all week, like seven days a week.
42:22
I will shoot every single day and then I shoot
42:25
Saturdays, I shoot Sundays, I'm back on Monday and doing a full week.
42:29
And ever since I would say probably late
42:33
last year of 2024 like more October and November,
42:38
I've really started being able to implement more processes
42:42
that are like, okay, I need to make sure I'm being able to step away.
42:46
I'm not available to my clients at 9 p.m.
42:50
10 p.m.
42:51
at night, so I need to be much more present with Daxi
42:55
and with our relationship because that it's it's huge
42:59
and it's important to me like I realize it is important to me,
43:03
but my initial mind was like, oh, well, I need to make up.
43:06
I need to make more time for clients.
43:08
I need to make sure they're well taken care of.
43:10
But I was lacking so much in giving more time,
43:15
attention and care and love and trust to Daxi.
43:18
And she's been fueling absolutely everything since the beginning.
43:23
And so she more than has deserved and earned everything that I have.
43:28
And so with that, I would say trying
43:30
to find a good way to find
43:35
finding a way to like,
43:36
step back from work, but not leaving clients hanging per se,
43:40
but establish boundaries and like, hey, like,
43:44
after, say, maybe 6 p.m., 7 p.m.
43:47
I am with my family and my actually and I don't have kids.
43:51
And so I know that is that's huge with having a family and being able
43:56
to allocate time to loved ones and to my fiancé like that is that's huge.
44:02
And setting that precedent early, the earlier the better.
44:06
The more that clients know they can't reach out at 11 p.m.
44:10
or call at 11 p.m.
44:11
to schedule a shoot for the next morning, the better.
44:14
So yeah, so I would say boundaries is huge, boundaries is huge.
44:19
And then also communication is huge.
44:21
And I'm not the best communicator by any means.
44:24
I have a lot of stuff that I need to work on, but communicating
44:28
well and also being able to be like, hey,
44:32
I have a client who's texting me about something.
44:35
Is it okay if I manage this real quick?
44:37
And then we can get back to X, Y, Z, and this could be like a
44:42
on a Saturday at 3 p.m., something like that, or we're on a walk
44:46
near a lake or something and just being able to make sure
44:49
your partner or significant other loved one knows
44:53
you're not just ignoring, you're not just doing Instagram DM.
44:56
And while they're talking to you,
44:57
you know, so it's it's making sure that connection is there,
45:01
that transparency is there and making a space specifically for them.
45:07
And that, again, I am not the expert at this whatsoever.
45:11
I'm still working on a lot of these things
45:13
that I'm talking about, but it has been significantly better.
45:16
And so I think with other real estate media businesses or business owners
45:21
or business owners in general, making space for family
45:25
and for the ones that they love and care about, I think is just huge,
45:30
because that's why we made our business to fuel our desires.
45:34
And also
45:36
part of that is to help the people around us
45:39
help the people who support us, especially with Daxi.
45:43
My fiancé, she's supported me ever since the beginning, and I'm
45:46
so grateful for everything that she has done, like Beyond Grateful.
45:52
And it's it's just been pinnacle to our success,
45:55
to the way we live life and the way we want to live life.
45:59
That that word presence
46:01
just jumped out at me.
46:04
Yeah, because you can be away from work, but
46:07
still not be present with those around you that you love and care about.
46:10
I mean, I had a position at one point that
46:13
even when I wasn't at work, I was at work and that was not healthy.
46:17
So, yeah, establishing the boundaries to be able to create presence
46:21
for those around you that you love and care about, that's huge more.
46:24
And I'm I'm proud of you that you've recognized that early and,
46:27
and are working to make that a possibility for for Daxi and others in your family.
46:33
That's awesome. Yeah. Thank you so much.
46:36
Yeah, yeah.
46:36
We always we always talk about communication and expectations, Craig.
46:40
And I think that's just
46:41
that's a Warren just said, you know, making sure that we set boundaries.
46:45
That's expected and communicating.
46:47
And I think if you're out there thinking, I know he's talking to an individual
46:50
on a coaching call yesterday and she, she was she was at a point
46:54
that she was just doing everything and, and she needed to hire
46:58
or she needed systems.
46:59
She needed, you know, she needed a photographer.
47:01
She needed admin.
47:03
If you're worried out there that clients won't use you
47:08
because they expect to contact you after 5 p.m., after 7 p.m.
47:14
for you to shoot on Saturday.
47:15
for you to shoot on Sundays.
47:17
That may actually be true.
47:20
It's probably not true. That's probably a thought air
47:24
if you have a relationship with them
47:26
and you say, hey, I'd really love to help you, these are my hours.
47:29
Like after 7 p.m.
47:30
and they're like, hey, that's not okay with me, that you, you don't leave
47:33
your family and come work for me after 7 p.m.
47:37
or my beck and call.
47:38
Then you need to tell them that that's not okay.
47:43
You need to.
47:44
Because saying no to some of those clients will allow you,
47:48
even if they transition.
47:49
If they leave, saying no to them will allow you to say
47:53
yes to other better clients.
47:58
You know, just a quick story.
48:00
At our media company, we had a relationship.
48:02
We have a relationship with a large company
48:04
and a couple of our cities, and we are raising prices,
48:08
and we didn't really feel the support from them.
48:11
Through some of what
48:13
the way we like to set up a brokerage deal and we didn't really get the support
48:16
from the company, and we stepped away from one of their programs
48:20
because it wasn't good for us, and a lot of their clients stayed with us.
48:23
A lot of the agents stayed with us because we had the relationship
48:26
and we've been honoring pricing.
48:29
And they get really good pricing.
48:30
And it's just it's just way too low.
48:32
And we're raising it and it's like a thousand shoots a year.
48:35
And, you know, that's it's a good amount of shoots a year.
48:39
And for that, you know, there was this pause
48:42
of hesitation of like, well, what if what if we lose them all?
48:45
And I told Steve and Steve already had this same thinking.
48:47
It came more from some of the team.
48:49
I was like, if we lose them all, then we're going to get better clients.
48:52
If we lose those thousand shoots,
48:54
we're going to get a thousand shoots that are a lot better.
48:57
Clients that appreciate us more, clients that pay more, clients
49:00
that don't complain or, you know, look for the lowest price.
49:03
So it's painful.
49:05
It's definitely painful, but it is what is healthy for your business.
49:10
And Warren's been talking the whole time about having the end in mind
49:14
and saying no to bad clients now allows you to say
49:19
yes to good clients and continue and end with those clients.
49:23
So now looking at your business in 2025 Warren, what does the future hold?
49:28
What what what's on your mind? What's top of mind.
49:30
What are you working on? Where there's some gaps.
49:32
What are you excited about?
49:34
Yeah, absolutely.
49:35
So for 2025 we are in April now.
49:39
Our first quarter was great.
49:41
And we are like relative last year to like
49:45
we have been doing amazing especially with our team in place.
49:49
We have two photographers slash videographers.
49:52
We are onboarding two VAs right now.
49:56
And Daxi and I, we actually, you know, talked about this a little bit more.
50:02
And like our ideal is I want to have us
50:06
to be able to pull me away from more shoots
50:09
because as of right now I'm like, we're not even into peak peak season.
50:14
And I am saturated with like
50:17
six shoots, maybe like seven.
50:20
Some days I'm like,
50:21
I need to make sure one, I'm giving these to my photographers as well.
50:26
But two, I need to pull myself out of shoot
50:28
so I can focus on a lot more of the CEO like side of things.
50:33
I can focus on more things with Daxi, where we collab, where we're doing more
50:38
brokerage presentations, we're doing more outreach, we're doing more marketing.
50:42
And Daxi, actually handled a lot like she handled the entire process,
50:47
basically for hiring our employees,
50:50
which took a ton of time off of my plate specifically.
50:54
And so I was kind of there just like at the end, like seeing
50:58
some of the candidates that she had in mind.
51:00
And then ultimately we went
51:01
we both kind of sat down and went with like our final candidates
51:06
after rounds of interviews where she was doing
51:08
all of the interviewing like round two, like round one, round two for interviews
51:13
and doing a ton of like, the indeed postings and stuff like that,
51:17
and being able to have someone who is able to allocate that time
51:22
outside of my schedule a specific way to run all of those time consuming
51:26
been tasks I didn't have to slow down, which was incredible.
51:31
And I think that's like a big advantage.
51:33
Like as a couple working in business where Daxi,
51:37
she was able to do her part as kind of like the
51:41
the chief admin, our chief administrator for our company, being able to make sure
51:46
everything is in check with hiring employees, maintaining employees.
51:51
And we have like our team meeting every week.
51:53
And she literally made like a team meeting.
51:56
She is like, this is start time and time.
51:57
These are the things we want to hit on.
51:59
And like all of these other things that I didn't even think about.
52:02
And so that was incredible.
52:04
It's great to see that process being implemented and looking to the future.
52:08
So we also are looking probably to hire our third photographer.
52:14
Awesome.
52:14
And maybe in looking toward the future, if we can get to a point where I am
52:19
removed from shoots, we have four maybe five photographers under us,
52:27
being able to handle our shoot volume.
52:29
That would be incredible.
52:31
Like absolutely incredible.
52:32
And we have two right now looking to get a third.
52:35
And it's all I think all about like speed too.
52:39
Especially when I like hiring.
52:41
Like hiring.
52:42
Well, of course, like hiring with quality and making sure those systems are vetted,
52:47
ready to go.
52:48
But being able to hop on it
52:51
as opposed to doing exactly what I did last year
52:55
and I did.
52:57
I did a ton of volume all by myself.
53:00
I was like, let's see, let's what's the limit that I can push?
53:04
And it was all just a numbers game.
53:06
I did it all myself, but I was not making time for all the other things in my life.
53:11
It was literally just work all the time.
53:13
And now being able to have a team that's able to support Daxi
53:17
and I in business, handling more shoots
53:20
like our Wednesdays are absolutely wild.
53:23
We have a ton of shoots and it's fantastic.
53:26
And just seeing them be able to grow, being able to do all the things they need
53:32
to and having us grow as well as a team
53:36
has been huge and I don't. I think,
53:41
I don't think
53:41
anyone regrets having a team in place,
53:44
especially while Daxi and I, we recently got engaged.
53:47
We, we actually flew out to China, to my mom's hometown, got engaged
53:53
there and had a, wow, part of their heart trip in China, went to Japan
53:57
and had a part of our trip in Japan and then came back.
54:01
But we were gone for two and a half, full weeks,
54:04
and our team was there with the systems that we have in place.
54:07
They were still handling shoot volume.
54:09
We still had our nice.
54:11
Our biggest month this year while we were gone for over half of it.
54:16
So it was awesome. Yeah.
54:19
So yeah, it's it's been it's been really, really cool
54:22
just being able to have a team and also looking forward.
54:26
And I know a lot of people out there might be like comparing themselves like,
54:30
oh well, Warren's doing this or someone else is doing this.
54:34
Or like these other companies are like doing all these big things and I'm not.
54:38
And the kind of like unhappiness by comparison
54:43
definitely is something I need to work on a lot too.
54:47
But being able to recognize that markets are different,
54:51
the things that are being done in your market specifically,
54:55
or your efforts inside your market are not to be discounted
54:59
either, like your goals and aspirations
55:03
are something that can materialize as long as you're
55:06
continuing to work toward them and like doing a direct comparison
55:11
to other companies isn't a reflection on oneself.
55:15
So I think that's definitely something a lot of us have run into,
55:19
like at least I have specifically anyway. And
55:24
it's tough.
55:24
And especially looking at bigger teams like I want to have like a bigger team
55:28
that looks like this company, but I just have to kind of start grounding myself.
55:33
I Daxi also grounds me with these topics as well, and she's like, it's okay.
55:38
Like we are fantastic where we are like, look at where you were last year.
55:42
Look at where we were two years ago.
55:45
Like working like crazy, doing nights, doing days.
55:48
And it was just insane.
55:50
But where we are now and look at what we have
55:52
and look at what we've accomplished so far.
55:54
And being able to have that ground
55:58
has been fantastic, especially for especially for moving forward
56:03
to laying the foundation for more success and more things to come.
56:08
Yeah.
56:09
So insightful, Warren.
56:11
You know, I think, as Eli says, it's a lot where as your business
56:15
grows, business only gets easier.
56:18
It's still hard, but it gets easier.
56:20
You know, think back to, just like you mentioned, thinking back to working to
56:24
shift, you know, in the ER and shooting and doing that 72 hours without sleep.
56:29
Like, you know, while we all have gaps and things we want to solve the day,
56:33
you know,
56:33
I have a list of them over here on a whiteboard of things I want to solve.
56:36
Like I think back to many years ago.
56:38
I'm like, oh, it's a lot better than doing that.
56:41
So it only gets better.
56:43
You know, I, I think I'm going to just challenge
56:45
all of our listeners out there to, to start with the end in mind.
56:49
I think I see that in everything you do, and I think it's why you're so successful
56:53
is your understanding where you want to end and that allows you
56:57
to build smartly, efficiently and well because you know where you're going.
57:02
So I just I love that
57:05
Warren, I just can't thank you enough for all the insight.
57:08
If anyone has, wants to reach out to you and check you out
57:11
or shoot you a message, how can how can they get ahold of you?
57:15
Oh, yeah.
57:16
So reaching out to our Instagram accounts @mccarthymediaco,
57:21
so m c c a r t h y media c o,
57:25
that's our best point of contact basically for all listeners, stuff like that.
57:30
And if you have any questions or anything that I could also
57:33
like lend some insight to, just feel free to hit us up any time.
57:37
And I'm we usually check Instagram DMs pretty, pretty regularly.
57:41
So make sure to be able to get back to you
57:43
I love it!
57:44
Well thanks again Warren for all the insight that you share.
57:47
Congrats on your business.
57:49
And we'll have to have you back on again.
57:51
We'll get an update here, would you or you're willing
57:53
to come back on again and share some knowledge with us?
57:56
Oh, absolutely. It is a pleasure to be here.
57:58
And I really appreciate you, Todd,
58:00
for having me on Craig, for having me on the podcast.
58:04
And it's just been incredible.
58:05
And being able to see where you guys have been going with your business
58:09
has also been incredibly insightful for Daxi.
58:12
and I, we have like incredible goals that we want to reach,
58:15
and you two are an inspiration and I really appreciate you having us.
58:21
you to kind of.
58:21
It's that's all our pleasure.
58:24
Thanks for everything you share today.
58:25
And, we will we will definitely get an update soon from you.
58:29
That's sweet.
58:29
That sounds like a plan. Thank you so much, Todd.
58:32
All our pleasure. Warren.
58:34
Well, awesome.
58:35
Well, that is going to do it for us today.
58:37
Hey, lots of little nuggets in there.
58:40
This is one you're going to need to relisten to.
58:43
And don't feel overwhelmed from it.
58:44
Like Warren mentioned, this isn't something that you need to compare yourself to of
58:48
if you can implement something, if you're like, hey, I connect with that,
58:51
I need to start doing that.
58:52
You know, it might be a good nudge forward.
58:54
So thanks for spending some time with us.
58:56
We really appreciate you.
58:58
Have a great week coming up here, and be thankful
59:01
for all of your blessings and be sure to take a breath.
59:04
Until next week, y'all. We'll see you.