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Why Most Automotive AI Projects Fail with John Coles

AI is being broadly adopted in the automotive industry, but many companies are implementing it without a clear understanding of the customer problem they're trying to solve. In this episode of Auto Collabs, John Coles of ACV explains why successful AI adoption starts with leadership, trust, and operational clarity—not technology.

John shares lessons from a career that spans healthcare, disaster relief, counterterrorism, machine learning, and automotive technology. His perspective cuts through the noise surrounding artificial intelligence and focuses on a simple question: Are you solving a…

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