How Brands Reach Gen Z Without TikTok + Coach's Retail Masterclass
What happens when brands can no longer rely on social media to reach younger consumers?
In this week's Five Things Friday UK, retail expert Simone Oloman, Co-Founder and CEO of NIFT, joins us to discuss one of the biggest questions facing retail marketers today: how brands stay connected to youth culture as social media regulations evolve.
We explore:
✅ The potential impact of proposed social media restrictions for under-16s
✅ Why brands may need to return to real-world community building
✅ The rise of experiential retail and in-store activations
✅ What Coach's Selfridges pop-up teaches us…
The skinny
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