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AI Search, Smarter Data and the Future of Digital Marketing
Digital Marketing Today explores the latest news in digital marketing techniques and innovations shaping how brands grow in an AI-driven world. In this episode, we unpack three important stories that reveal where digital marketing is heading across SEO, EDMs, Google Ads, Meta advertising, attribution, first-party data, and AI-powered discovery. First, we look at Forrester’s marketing budget outlook and why rising spend alone won’t improve results. As more brands invest in digital ads, martech, and AI-generated content, the real advantage may come from getting the fundamentals right: clean…
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