Latest / The Foundr Podcast with Nathan Chan
636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling
Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore.
Here's the truth: the brands that scale obsess over the numbers. Not just ROAS. Not just conversion rate. And definitely not just the data inside Facebook Ads Manager. They understand the full picture — from traffic to creative to business economics. And after watching Nick Shackelford scale a brand from $20K/day to $250K/day in ad spend in just 45 days, I know exactly which metrics separate the operators from the marketers.
In this…
The skinny
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