Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
Google Maps Posts for Local Service Businesses
In episode 167, Lucas and Luna explore how local service businesses—think plumbers, electricians, and HVAC pros—can win more calls using Google Maps posts, a feature most overlook. They break down a real case: a small plumbing company that boosted its monthly call volume by 18 percent just by posting weekly updates on its Google Business profile. Lucas explains the nuts and bolts: how to craft a post that shows up in local search results, what to include (photos, offers, clear calls to action), and why consistency beats charm. Luna brings up the psychology of urgency and how posts tap into…
The skinny
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