Latest / Success Story with Scott Clary / Lessons - Why Your Brain Is Capable of So Much More Than You Think | Jim Kwik - Memory & Learning Coach

Transcript

Lessons - Why Your Brain Is Capable of So Much More Than You Think | Jim Kwik - Memory & Learning Coach · Success Story with Scott Clary

• 0:00
  In this lessons episode, learn how to unlock your brain's full potential using the code method.
• 0:05
  Learn how cheetahs, owls, dolphins, and elephants represent distinct cognitive styles that drive
• 0:09
  learning, leadership, and decision making. Learn why personalized brain performance is the next
• 0:14
  frontier beyond personality tests, and learn how to use your brain animal type to improve memory,
• 0:19
  communication, and results in work and life.
• 0:21
  I do want to, um, the other, the other acronym. And by the way, acronyms are very useful. So don't
• 0:34
  never apologize for dropping endless acronyms. It does help people remember. But the acronym that I
• 0:40
  think will be useful, um, is code. So I want to understand that acronym and what it means.
• 0:45
  This is, yeah, yeah, this is a big one. Okay, so we recently updated limitless, um, and because
• 0:53
  limitless, the first version came out in March, April 2020, right? The start of the pandemic.
• 0:58
  And, um, you know, it was an interesting time for me to launch a book, right?
• 1:04
  At 34 speaking engagements, every single one of them was canceled. And I had in-person
• 1:09
  podcasts to do every single one canceled, national media canceled, book tour canceled. So I was
• 1:14
  just like, what happened time? Yeah. Um, yeah. So let's talk about it. And, um, but we were very
• 1:20
  fortunate. The book, you know, swept the New York Times and Wall Street Journal and all the best
• 1:24
  therapists. Um, and I was happy about it because it was also, you know, a big philanthropy
• 1:29
  effort for us in terms of the, you know, and with Tony and the proceeds. That being said, um, we
• 1:34
  recently updated the book and people ask why? And I tell them for two reasons. Number one,
• 1:39
  the world has changed. Being a post pandemic, people working, again, their brain online from
• 1:44
  working from home or remote or some kind of hybrid, uh, AI, you know, is really, you know,
• 1:50
  has become more, uh, more used in everything. So how do you, there's a whole chapter on, how do
• 1:56
  you say I didn't answer H.I. You're human intelligence. And I show you how to take the principles and
• 2:01
  limitless and apply it into AI programs to, to get faster, smarter. AI for me is not artificial
• 2:08
  intelligence. More practically, it's augmented intelligence. It's like a partner, you know,
• 2:13
  creative partner that you could take all the principles here and, you know, have it give you
• 2:17
  reviews and tests and everything else like that. Um, but the, the thing that caught on the most
• 2:24
  was this assessment that we've used for years with our private coaching clients. And, um,
• 2:31
  for the first time we made it available to the public, you know, for free. So people could take this
• 2:36
  assessment at mybrainanimal.com. It only takes four minutes. And it's multiple choice. Just pick the
• 2:42
  answer that resonates with you. And here's how this is the power on it. After 33 years of teaching
• 2:49
  this, and by the way, going back to age, I'm in my 50s, the good thing about what I teach,
• 2:53
  everything is measurable. You can measure focus. You can measure reading speed. You can measure
• 2:57
  reading comprehension. I could test myself names, you know, faces, the speed, counting cards,
• 3:02
  all that stuff, right? And so I'm faster and better in every single category across the board.
• 3:07
  So it's just, we can get older, you know, because I'm also a fearful of, you know, brain ageing
• 3:12
  challenges, having, you know, my grandmother going through what she went through. But there's so
• 3:17
  many things you do to stay off, just like people could do amazing things, you know, as age with
• 3:21
  their bodies, you know, as long as they do the right things at the right time. But that being said,
• 3:26
  I think the thing that really is a game changer, that's worth the price of the book alone,
• 3:29
  but you know, you get it for free, you could just take the assessment. You know how there's
• 3:34
  personalized medicines, got based on an assessment, like someone takes a genetic test, like you're
• 3:38
  mentioning, or a DNA test, and then it gives them protocols, you know, to be able to help you
• 3:44
  based on your genetics assessment, just there's personalized nutrition based on a microbiome test,
• 3:48
  or a stool sample, or my, you know, can kind of, you could personalize in the nutrition,
• 3:54
  or in the foods for you. We created a personalized learning or personalized performance assessment,
• 4:00
  so it identifies your brain type, and we've identified four major brain types, and it took me years
• 4:06
  put this together. I pulled from personality tests, like Myers-Briggs, introvert, extrovert, left
• 4:12
  brain, right brain, learning styles, multiple intelligence theory, like, and we create this assessment,
• 4:19
  and what it does, and this is the reward everyone gets for this, it informs your behavior,
• 4:24
  because all assessments and data should, you know, help you make better decisions, right,
• 4:28
  and there's a quote in limitless, that's probably the most highlighted quote, it's not for me,
• 4:32
  it's from a French philosopher that says, life is a letter C between the letters B and D,
• 4:39
  and I have this on the wall, life is C between B and D, or B stands for birth, D stands for death,
• 4:44
  life C, choice, that our lives are the sum total of all the choices we've made up to this point,
• 4:51
  right, what we're going to study, where we're going to live, who we're going to spend time with,
• 4:54
  what are we going to eat, what we do for a career, all that stuff, right, what are your feet or
• 4:58
  minds, and I believe these difficult times, they could distract you, these difficult times,
• 5:03
  they could diminish you, or these difficult times, they could develop you, we always decide,
• 5:08
  because if you're listening to this still, I bet you're a thermostat and you're not a thermometer,
• 5:13
  like the one of the ways we learn faster is using analogies or metaphors, we compare something
• 5:18
  that we don't understand yet to something we understand, right, and so at thermometer,
• 5:22
  you think about the function of a thermometer, it only reacts the environment, that's 100%
• 5:27
  its job, it just reacts to whatever the environment's given, you know, the temperature, right,
• 5:31
  but thermostat doesn't do that, right, the thermostat gauges and knows what's going on,
• 5:36
  so you as an entrepreneur can know what's going on in your market in the world and everything,
• 5:40
  but it does something different, right, it sets the temperature and what happens the environment,
• 5:45
  the environment reacts to it, right, to you, and as entrepreneurs, I mean that's really the name
• 5:52
  of the game, taking the invisible and making invisible, right, and it's not that so much you'll
• 5:56
  believe it when you see it, it's been my observation, it's the opposite, you'll start seeing it when
• 6:01
  you start believing it, but we set that internal temperature in our minds, goals, dreams, visions,
• 6:05
  KPIs, whatever it is, right, and then we make it like we see it, and some people have this
• 6:11
  vision in their mind, like you may have with your business, or you know, with SaaS or with your
• 6:16
  podcast or whatever, people might not see it yet, but that would be a strength of a dolphin,
• 6:22
  so here through the four brain types, code is the brain code, so the C stands for Cheetos,
• 6:30
  and I'll give you, and this is going to help not only help you read faster, improve your memory,
• 6:35
  but you can use this to hire, to train, to get angel investors, to do sales, to parents, also,
• 6:42
  so Cheetos dominant trade, and you'll get this all in a report, because I'm going to give you
• 6:46
  personalized, as free, for listening to the podcast, how to speed read, improve your memory based
• 6:51
  on your brain type, because I realize this is the biggest lesson I've learned, Scott, over the
• 6:54
  past few decades, it's not how smart you are, it's how are you smart, it's not how smart you are,
• 7:01
  it's how are you smart, so how smart your partner is, your significant other, your kids,
• 7:05
  it's how are they smart, and we all are genius, but it just comes in different forms,
• 7:09
  so if you're a cheetah, your dominant trade is action, because what cheetahs do, they go fast,
• 7:17
  right, they implement, these are your implementers, these are people that thrive in fast pace environments,
• 7:22
  they have strong intuition, and they adjust accordingly, right, the O in code are your owls,
• 7:30
  and your owls, as you think about an owl, very logical, so your dominant trade is logic,
• 7:36
  so they make decisions different than a cheetah, they buy different than a cheetah,
• 7:40
  right, they even read differently than a cheetah, or read, where a cheetah would go skimming and
• 7:44
  scanning, because speed, you know, an owl is going through the detail on looking up those
• 7:49
  references, right, not sure how that applies, but an owl is very logical, they love facts,
• 7:53
  they love figures, they love data, the D in code are your dolphins, and your dolphins,
• 7:58
  a lot of entrepreneurs fall in the area of dolphins, dolphins, their dominant trade is their
• 8:03
  visionaries, they have strong creative imagination, their great pattern recognizers, right,
• 8:10
  sometimes they could see something like Disney, who would be a dolphin, you know,
• 8:14
  they would, Disney would actually take perspective employees out to this orange
• 8:19
  grove and say, this is where the magic kingdom is going to be, this is where tomorrow land's
• 8:23
  going to be, this is where adventure land, and if those who couldn't see it, he wouldn't hire them,
• 8:27
  because he was looking for dreamers, right, but that's what a dolphin is, and then in E,
• 8:32
  finally, there are your elephants, and your elephants dominant trade is empathy, these are your
• 8:37
  people people, like, you know, these are people that have strong interpersonal skills, they have
• 8:42
  strong levels of empathy, so they're very compassionate, these are individuals that want people to feel
• 8:48
  seen, they want them to feel heard, right, and so how do you use this as an entrepreneur,
• 8:55
  more just as a human, there just wants to be better in all these things, I'll give you a couple
• 8:58
  of ways. First of all, we had our entire team take this assessment, and when we put it online,
• 9:04
  and we found some interesting things, like, and we didn't intentionally hire for them this way,
• 9:10
  but our customer service team is a hundred percent them, what animal would you guess they are
• 9:18
  out of all elephants? Yeah, they're a hundred percent, they're all elephants, and we didn't hire
• 9:24
  for them that way, but people will go to their strengths, right, they want to be in their
• 9:29
  elements, and so where they're where they're most powerful and purposeful, so 100% of their
• 9:34
  elements are elephants because there are community builders, right, they want people to feel seen,
• 9:40
  and understood, and heard, and supported, right, so those elephant, my business partner of 20 years
• 9:47
  almost, she's our CEO, she's a dolphin, she has this vision of a billion brains that were
• 9:54
  impacting, right, and so she holds that constant, our CFO is the owl. Every day we have to report all
• 10:02
  the numbers, you know, and he just needs that data, so it's interesting, like, you could hire for
• 10:08
  different roles, and then, you know, it's interesting also to parent, you know, when your kids are
• 10:12
  certain animals, you could treat them differently, and you would sell differently, so, like, if somebody
• 10:17
  is an owl, that's where you give them the case studies, that's where you show them the research,
• 10:22
  right, you know, the data to back it up, but if somebody isn't, is a dolphin, like, and you're
• 10:28
  selling to that dolphin, you show them how their vision of their life, how your product or service
• 10:34
  fits into their future vision, or, you know, of their life, and what's most important to them,
• 10:39
  if you're selling to an elephant, yes, case studies, and social proof is good, you know, and
• 10:45
  having the visions all good, but what's most important is that relationship itself, you know, they
• 10:51
  want to feel that they could trust you, they want to, you know, feel that you understand them,
• 10:55
  they feel seen above anything else, and those elephants would do business with people who might
• 11:00
  not be, you know, have the best product or service, but they, they're trustworthy, right, and so,
• 11:05
  and you see this in pop culture too, like, if you watch friends, right, like, if you take
• 11:12
  Joey, Joey is your cheetah, doesn't think ever, just does, right, no culture just does an axe,
• 11:18
  right, Ross was a scientist professor, he's your owl, right, everything is about the nababab,
• 11:25
  they're very factual, you have Phoebe, the artist musician, who's your creative dolphin,
• 11:31
  and you have Monica, who had to host everything, be the, you know, bring,
• 11:36
  house to all the parties, had to be at her apartment, she's the community builder or the elephant,
• 11:41
  but you could do this for Star Trek next generation, you know, John Luke Picard is, you know,
• 11:46
  is that owl, Will Rikers, that cheetah, data is that owl, Councillor Deanna Troy is that elephant,
• 11:52
  you know, it's just, it's just everywhere, and so, if people go to my brain animal, they could
• 11:56
  take form an assessment, and then we give you strategies, because, again, people occur, like,
• 12:04
  dolphin when they're reading, they're going to visualize more of what they read.
• 12:06
  Thanks for tuning in, if you found this valuable, don't forget to hit that subscribe button,
• 12:10
  so you never miss an episode, and if you want to dive deeper into this conversation, check out
• 12:14
  the links in the description to watch the full episode, see you in the next one.