Human Factor Episode 008: The 12 Hidden Types of Resistance, When Support Isn't Really Support

The Human Factor: Exploring the Intersection of Humanity, Technology, and Transformation · Nov 26, 2025 · 34m · transcript

Summary

Kevin Novak reveals why 80% of project failures come from psychological resistance operating below conscious awareness rather than visible opposition.

Drawing on implementation science research, he introduces 12 types of hidden resistance organized across four categories including identity based resistance, competence based resistance, social based resistance, and environmental based resistance.

The episode provides a practical framework for recognizing these patterns in yourself and others, along with specific approaches for redirecting resistance toward constructive dialogue rather…