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Sports & Creative Economy: Where Nigeria Actually Wins
Nigeria isn’t short on talent it’s short on economic structure. What happens if we stop treating sports and the creative economy like "side hustles" or entertainment and start treating them like core national revenue drivers? In today’s brand new episode, Chike Obi and Dr. Ken Ikpe break down why Nigeria’s massive youth demographic is our biggest economic leverage point and what it will actually take to monetize it. From the playbook behind South Korea’s global creative explosion to the policy and regulatory reforms needed right here at home.
The skinny
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