Latest / The Yield Doctor with James Deaker
Airlines Mastered Yield. Why Can’t Digital Ads?
Why is yield management so much harder in digital advertising than in airlines or hotels?
In this video, I break down why pricing and yield management in digital media is uniquely complex — from the explosion of ad formats, currencies, and targeting options, to the lack of market transparency and the fragmented supply chain.
You’ll see:
A real-world example using the Yahoo homepage
How auctions, banners, video, native, and affiliate deals fit together
Why price response in advertising differs so much from airlines
What publishers and ad tech companies can learn from the broader pricing…
The skinny
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