Latest / Leaders on Shopify with John Readman
Why chasing revenue can make you a "busy fool", and why Google will never tell you to spend less
Revenue is up. Margins are down. And you're working harder than ever to stand still.
After 18 years in ecommerce and eight Shopify stores selling trade tools, workwear and building materials, Reid, founder of Trade Counter Direct, knows exactly what it feels like to be a "busy fool". In this episode, he shares why chasing revenue can quietly cost you money, why Google will never tell you to spend less, and what he's learned about protecting margin in a market with around 7,000 to 8,000 competitor price changes every week.
He also opens up about the trademark dispute that wiped his business…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.